January 14, 2023

Annette Densham

We live in a world driven by social proof. How we appear online. How we present ourselves on social media. Word of mouth spreads, raving about the business. Media wins we collect and use. And... credit from submissions and winning awards. People want to know that they are handing their hard-earned coins to experts in their field. There’s no value in being the world’s best-kept secret.


When it comes to awards, aside from the publicity and word of mouth they can generate, there is nothing more socially acknowledging than attending and winning. In addition to winning trophies, there are also unexpected coincidences. These amazing benefits aren't covered in brochures or buyer's guides. However, they can be as powerful as winning actual trophies.

More...



10 Aussie entrepreneurs share the benefits of awards and it’s not all about winning


1. Kayley Moon, Honey Digital

“My new clients tell me they've seen my awards posts and photos on social media, which has prompted them to reach out.” 

2. Karen McDermott, Serenity Press

"An amazing result is the global nature of this recognition. Traveling to the US to receive the award in person was one of the best decisions I have ever made.”

3. Fiona Holmstrom, STEM Punks

"STEM Punk's platform awards help advance our mission of education for all in a way that would not be possible without this exposure.”





Originally published in Kochies Business Builders, to read more…


The Audacious Awards Winning Workbook

Everything you need to leverage you award including crafting an awesome acceptance speech, leveraging checklist, award story ideas, hero story template, leveraging opportunities and a marketing action plan. CLICK HERE

Annette Densham


Annette Densham is an international award-winning publicity expert with a 30 plus year career in newspapers – The Australian, Financial Review, and Daily Telegraph, magazines (print and digital) and corporate communications. She uses her expertise to teach small business people how to use their stories to connect with the world and build influential brands.

Annette is also a stand-up comedian, and as an author, trainer, mentor and speaker, she weaves her story magic everywhere.

annette densham

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