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Annette Densham

PR Strategist & Awards Specialist

It's time to share your story with the world and create a bigger impact.

With a gypsy as a mother, Annette sought refuge in stories. By the time she was 17 she’d lived in 96 houses.  The books in the library became her best friends and it was no surprise when she chose to go into journalism, the perfect career for her inquisitive and curious mind.  

After decades of writing from major print publications and online magazines on topics from business and computers to seniors’ issues and forklifts, she moved into corporate comms. Here she honed her storytelling skills, weaving words that moved people to tears, to give generously to worthy causes and to educate, empower and inspire.

Faced with the loss of her corporate role she ventured out into entrepreneur land, eager to use her 30 plus years in media to help people in small business. She has a passion helping equip, educate and encourage businesses to use their stories to promote what they do across multiple channels...and she won a few awards along the way for the impact she’s had.

"There is no Place in business for modesty, you have to stand out and shine"


Exceeded expectations that’s for certain!

Annette was amazing to me and my business. When I took them on board I didn’t know what to expect but next minute I’m contacted by 3 TV stations, local papers and the contacts are still rolling in. Exceeded expectations that’s for certain!
Great job Annette; I look forward to more scary and exciting journeys.

Beth Bonfiglio Little Fusspot

PR Superwoman

If you are looking for a supportive and knowledgable expert to guide you through the public relations maze for your business, look no further than Annette Densham, PR Superwoman. Annette tackles the PR for my business with such 'gusto' that it reignites my own passion each time I speak with her. Her professionalism and individual attention have enabled me to confidently delegate all media and PR aspects of my business, safe in the knowledge that my message will be communicated exactly as I want it to be.

Helen Abbott Business Strategist

Highly Recommend

Annette Densham, the Publicity Genie is truly a remarkable individual. Annette's passion for hearing and promoting people's stories is inspiring. She is passionate about small business, the hardships we go through as business owners and the wins we achieve. Annette has supported my business with her magic or story-telling and promotion. I am not just an invoice, Annette cares for her clients. On top of all of this, Annette achieves the outcomes desired. I couldn't imagine anyone else advising me, teaching me and encouraging the growth of my business through PR and connecting with the media. I highly recommend working with the Publicity Genie.

Anna Wilen Clark The University Of Queensland

Annette was a real pleasure to work with.

Annette was a real pleasure to work with. With her help, I was named a state finalist in the Telstra Business Women's Awards 2020. Her guidance was absolutely invaluable and I highly recommend her to anyone looking to win an award to boost their brand. Thanks Annette!

Courtney Rees HerLawyer

I would recommend this workshop

I have recently attended Annette Densham's workshop "How to be besties with Journos" Publicity Genie. It has been the best workshop and Annette is so knowledgeable with publicity via the media - in every aspect. Every fear I had of approaching any media has now been 'friended' and I can use it to my advantage to expand my business. I would recommend this workshop and also the very friendly and approachable Annette Densham to others. Had a great day with so many other great businesses.

Bernie Giggins Harmony Coaching

A Force To Be Reckoned With

Annette is a powerhouse force to be reckoned with, from day one I knew there was something very special about Annette. She is personable, giving, creative and shines above and beyond in all that she puts her heart to. I am honoured to continue our professional relationship for projects to come!

Laura McQuilkin Growth Specialist


I engaged Annette Densham at Publicity Genie to work on a campaign to promote my new book and she achieved amazing results in a very short space of time. We got national TV, print and online coverage which resulted in huge exposure for my book and personal brand. Annette is a true PR pro who is genuine in wanting to help and achieve results for you, is passionate about what she does and is always looking for ways and angles to pitch. Basically, she is bloody brilliant at what she does. I look forward to working with Annette moving forward.

Tanya Williams A Happy Childfree Ever After

Hitting The Right Notes

Annette is one of the best writers and storytellers I know. She has such a beautiful, conversational tone and she always hits all the right notes. I have used her to write for me because she’s one of the only people I would trust to get it right. It's fair to say I would recommend Annette to anyone who wants an honest, hard-working, brilliant writer, publicist or ‘Award Enabler’.

Jules Brooke Founder, She's The Boss

Annette you are amazing!

Annette you are amazing! You give sooo much value. You give an incredible amount of help to get a press release written and out to the media in no time. For me do this by myself,.... well I would still be waiting for the inspiration. You generously give from the heart because you genuinely want people to succeed. Thank you. Thank you.

Foxxy Eleoyze Love Life Matters

Thank you Annette

I was so impressed with Annette's knowledge, her flow of presentation and willingness to share her wealth of experience in her industry. I will be doing more with her in the future. Thank you Annette.

Annette Poke Local Guide

Utterly authentic!

Annette is a dynamic, from the heart presenter with a great sense of humour and utterly authentic. If you are looking for a speaker who is engaging and knows her stuff, I would happily recommend her.

Nik Cree Developer

Annette you are amazing!

Annette you are amazing! You give sooo much value. You give an incredible amount of help to get a press release written and out to the media in no time. For me do this by myself,.... well I would still be waiting for the inspiration. You generously give from the heart because you genuinely want people to succeed. Thank you. Thank you.

Foxxy Eleoyze

She is the entrepreneur's secret weapon

A genie makes your wishes come true and the Publicity Genie certainly does this. Using her as my own personal PR Genie, I can personally vouch for her work ethic and magic words. She is the entrepreneur's secret weapon.

Shar Moore YMag

Cannot speak highly enough.

Publicity Genie have shared the excitement and enthusiasm for my story, with me, since day one! Cannot speak highly enough.

Neil Fletcher Managing Director

Annette is amazing

Annette is amazing at pulling information together and creating awesome content! She has put together the most impressive award submission! Thank you thank you!

Maria Georgiou Kiddikutter

Believing In me

Annette has a personality bigger than all the oceans combined, the way in which she flows to connect with other is contagious. Annette leaves no stone unturned and gives her all to the work she does with all her clients. Annette supported me on my international awards journey to New York City where I brought home 3 International Business Woman Awards 1 x Silver and 2 x Bronze. Annette saw in me something that I could not see in myself she believed in me. I have now stepped into that woman that she saw and I now totally and wholeheartedly believe in myself.

Kelly Kingston Life Practicioner

Annette is brilliant.

Annette is brilliant. As a business consultant, it’s super important to gain authority and credibility that others recognise but I just haven’t had time to do this. Since working with the ladies from PR and getting on podcasts, massive writing spots with Flying Solo, Kochies, and so much more things have just taken off. Thanks for everything ladies.

Angela Henderson Angela Henderson Consulting

A Damn Good Storyteller

If you are a small business who is fearless and ready to take your PR and media message to the next level then get Annette on board. Being intellectually whippet smart in her field of PR expertise with great media networks at her ready she is also very down to earth and approachable. She is also a damn good writer and story teller to boot who creates compelling media angles and coverage for clients. Whether it be TV, radio, press she gets it all. And for a side benefit , she is a cracker stand up comedian too.

Sue Parker Communications & Marketing Strategy

Think Bigger

Creative is the phrase that comes to mind when I think about Annette. I’ve had the pleasure of knowing her for over 3 years during which, she managed her own business whilst supporting her family and juggling many clients and projects, no mean feat! Above all, I was impressed with her ability to think about the bigger. She would be a true asset for anybody requiring support with their award submissions.

Mell Balment Relationship Architect


Annette and the team have opened up opportunities I never knew existed. So excited to have a kick-ass PR agent working with me in smashing business goals. Here’s to continued growth, collaboration, and awesomeness. Thank you.

Chrissy Leontios CLEON Legal

Practical And Principled

Annette delivered a wonderful presentation to our group of highly engaged and interested speaking professionals. With many practical examples to back up the PR principles that she conveyed, our members had some great takeaways that they can use to increase their own publicity and business success.

Phil Preston Business Purpose Guide

Positive, Can-Do Attitude

We quickly hired Annette at Wealthology to take care of all of our publicity requirements including blog writing and to manage our social media strategy. Her unique and positive outlook on life, her vast experience in the industry and her can-do attitude is a breath of fresh air. Annette and the team play a vital role in the education of our clients and the success of our business and we are incredibly grateful to have her expertise on our side. They are driven to achieve genuine results and create real impact for Wealthology’s clients and I have found Annette embraces challenges and isn’t afraid to call a spade a spade or have an honest conversation with me.

Leonie Fitzgerald Property Investment Expert

We are now crafting our brand voice!

Thank you so much! We are now crafting our brand voice and also our message and keywords. We are really grateful for the insights you shared and definitely, you will see Livelong Digital's name out there soon. I appreciate your support.

Prosper Taruvinga Livelong Digital


Annette from Publicity Genie was recently kind enough to run a workshop free of charge for the Sunshine Coast Women Entrepreneurs in Caloundra. Her enormous knowledge of all things publicity, and generosity in sharing the tips and secrets of her trade, were astounding. Annette was able to walk real people through real scenarios to help the entrepreneurial women present to maximise opportunities in the press. Thanks Annette!

Alex Fullerton Author Support Services,

Highly recommended!!

Annette helped me negotiate a portentously difficult industry space and helping me to cut through and stand out. She works a lot behind the scenes and does things you wouldn't even realise she has done until you get contacted by the media for a story (happened to me!). Apart from that, she is a very empathetic and understanding person, a lovely open and friendly manner. Highly recommended!!

Mandii Forrester Jones Viva Travel Club

A Powerhouse Of Wisdom

What a beautiful soul this lady is. Annette, is a powerhouse of wisdom and media knowledge. Truly loved working with Annette as she pushes you to dig deeper, whilst still holding integrity on where you want to go. A wizard with words, truly an amazing lady I am so grateful to have crossed her path and be guided by her media content

Janice Muir Visionary Mentor, I Believe I Achieve
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Keynote Topics

Profile Building

Weaving your story into your profile to increase your visibility, making you the go-to leader in your space with a sought after expertise the media turn to for commentary and knowledge.


Pulling together all the threads to create a stand out story that informs and shares information, exposing your business to the right people, in the right place, at the right time.

Content Creation

Making your brand totally Googlicious by creating captivating and engaging content that gets shared and repurposed in as many ways possible.

in the media

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on the airwaves

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Ideal Audience:


Small Business

Associations or Organisations who provide small business owners with insight, information and action steps to help them grow their profile and establish a trusted brand in a competitive marketplace.



Franchise businesses where each owner has to be entrepreneurial in order to succeed in business and neds the tools to elf-promote and be seen and noticed above the noise, with quality content and a media profile


Not For profit

Organisations that need to create content that communicates a message to cut through, gain attention and create action, then leverage the media to increase brand awareness and raise your profile.


Corporate Teams

Leaders who need to establish their profile and create a media image that leverages their expertise and experience so they are seen and noticed as the stand out expert in their industry.



Awards organisations and platforms who want to encourage more people to enter and win awards, sharing insight into how to present an awards entry, what the judges want and how to leverage an award


Content Creators

Being Googlicious is all about repurposing engaging content that connects. This is storytelling brilliance and helps those who want to be found online to create editorial calendars and consistency.

What Makes Annette Different?

Unlike most PR or Publicity speakers, Annette delivers a unique, interactive approach to building your profile and becoming Googlicious, with over 25 years content creation and journalism experience and Award Winning Publicity expertise to back-up the easy to apply action steps she delivers.

Annette Densham is a weaver of words, engaging story teller, hoarder of knowledge, larrikin, mum, wife and lover of musicals…Most enjoy Annette's sense of humor and her anility to connect with an audience, which, as a stand-up comedian, Annette certainly knows how to captivate a crowd and deliver with fun and enthusiasm.

If you have an audience that wants real hacks and action steps they can use instantly to be seen and noticd, Annette is here to deliver Key Note, Workshops, Masterclasses and Panel Expertise.

“Annette delivered a wonderful presentation to our group of highly engaged and interested speaking professionals. With many practical examples to back up the PR principles that she conveyed, our members had some great takeaways that they can use to increase their own publicity and business success.” Phil Preston, The Business Purpose Project.

Get in touch now!

Click the button below to contact Annette and have a chat about what you need.