Katie Joy is a transformational coach who guides individuals and businesses to achieve soul-aligned success. Her unique coaching methodology, known as GGA™ (Gratitude, Gains, Appreciation), combines spiritual practices with practical actions to help clients manifest their goals and live purposefully.
Global Butterfly offers a range of programs, including online courses, group coaching, and 1:1 mentoring, catering to different needs and levels of commitment.
Katie aimed to establish herself as a leading authority in the coaching industry, showcasing her innovative GGA™ methodology and the transformative results it delivers. By highlighting her unique approach and client success stories, she wanted to attract clients who are truly committed to personal and professional growth.
Coaching is traditionally a difficult sector to provide tangible outcomes as results, especially for awards that require specific achievement metrics. Many clients of life coaching have results that appear over a long period of time and mindset, mentality and confidence are not specifically trackable. Yet Katies extremely good client case studies included outcomes defined in terms of real impact and life-changing transformation.
This was her first time entering awards and she entered at a global level, up against big brand names and companies from around the world.
What was achieved:
Katie has since been interviewed on podcasts, appeared in the media and onstage,s haring her journey, leveraging her awards to raise her profile and gain attention from her ideal audience.
Message from Katie...
“I entered awards because for me it wasn't so much about the recognition I already had, I knew what I was doing was awesome but I wanted to align myself with a global platform that celebrates excellence, knowing it would elevate my visibility and in the perceived eyes of those who don't know me yet.
An award creates safety and security in a world where there is a lot of noise and big promises with underwhelming delivery. Having an award that is globally recognised as the best awards in the world - the Stevie Awards - is a psychologically safe move for my branding and positioning as a coach.
It’s helped me amplify my message even in just a short few months. I've been blessed with the gold for mentor coach of the year for consumer services and the bronze for the maverick of the year in the category with Trip Advisor and Twilio so to be acknowledged by amazing business leaders and judges for my different approach was really a validating moment.
I just love the opportunity of having that elevation, credibility and visibility and for the opportunities, partnerships and connection with like-minded leaders. It's done a lot as well for my own confidence and got me standing really solid on my feet and it's just made, that world of difference for me.”
Visit her website or connect on social media:
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