Case Study – Lee-Anne Nordin – Furtastic Friends

We design our own range of unique realistic high-quality plush toys. Our biggest market was Australian animals sold as souvenirs and supplying many smaller gift shops.

We lost around 70% of our original market through COVID and needed to change and upscale our marketing and PR to pivot the business to substitute emotional support animals for the elderly, lonely, depressed, anxious and for people suffering from Dementia, Autism, PTSD and other mental health issues where a real pet is not feasible.

The #1 thing I got from working with The Audacious Agency was inspiration and therefore the ability to succeed from the abundance of amazing and helpful strategies. I've now learned ideas on how to improve my image and presence on social media platforms, to market myself organically and to increase brand recognition.

I'd advise anyone definitely do it and use as much of the amazing resources as you can.

Lee-Ann Nordin

Owner, Furtastic Friends By Boccetta

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