October 18, 2024

Audacious Results

Case Study – My Wealth Solutions


My Wealth Solutions Takes Home National Marketing Excellence Award!

We're bursting with pride to announce that our client, My Wealth Solutions, has won a major award at the 2024 Australian Marketing Institute (AMI) Marketing Excellence Awards!

Their winning campaign, the "Digital Value Campaign," took home top honours in the Acquisition Marketing category, putting them in league with some of the biggest names in Australian marketing, including brands like Tassel, Rid, and Norco, agencies like Clemenger BBDO and Saatchi & Saatchi, and even government bodies like the Department of Main Roads and Transport.

This is a huge achievement for My Wealth Solutions, and a testament to the power of their innovative, multi-platform digital strategy. By focusing on delivering valuable content and a seamless online experience, they were able to achieve outstanding results, driving significant increases in website traffic, engagement, leads, and new client acquisitions.

But that's not all!
My Wealth Solutions was also named a finalist in the highly competitive "Campaign of the Year (under $1m)" category, going head-to-head with campaigns like the FIFA Women's World Cup.

This recognition from the AMI is a true reflection of the hard work and dedication of the My Wealth Solutions team, and it's also a fantastic endorsement of the quality of our work here at The Audacious Agency. We're incredibly proud to have played a part in their success.

Here’s what the judges had to say:

"This campaign highlighted high quality growth and significant improvement in marketing performance, emphasizing the effective use of primary and customer data to understand acquisition value and customer lifetime values. My Wealth Solutions' pragmatic use of campaign data, strong segmentation and targeting capabilities demonstrated a high level of expertise and best practice."

A judge at the same table as the client mentioned that their entry was a 97 out of 100!

Here's what Jessica Kuipers from My Wealth Solutions had to say about the win:

"It was a real honour to win the Acquisition Marketing award at the AMI Marketing Excellence Awards 2024. Our team worked very hard to develop a marketing plan that increased the value of our acquisition efforts, and to have that recognised with this prestigious national award was very rewarding."

We couldn't agree more!

Congratulations to My Wealth Solutions on this well-deserved win.
We can't wait to see what you achieve next.

Want to learn more about how The Audacious Agency can help your business achieve marketing success?

You might also like

Case Study – Dr Stacey Ashley CSP
Case Study – My Wealth Solutions

ready to be Audacious?

Join thousands of global entrepreneurs in the That's Audacious Facebook community where you can get support and expert advice along with free tips, tools and training for your business.

>