Case Study – Sonia Gibson Accounting Heart

Sonia Gibson, founder of Accounting Heart is on a mission to change the male-dominated and emotionally disconnected accounting industry. As a result of the profile building activities we have helped provide including multiple award and media wins, she has grown her business by 130%.

Here is her story:

I have been working with The Audacious Agency since mid 2020, when they prepared my winning Women in Finance Accountant of the Year award submission.  The award submission was a one-off engagement, however on winning the award in September 2020 I made the decision to work with them to leverage the award win.

During the time we have been working together, it has truly made my business Googalicious.

Accounting Heart did not feature in any organic Google searches prior to April of this year.  However after seven months of a consistent \profile building effort we are now getting phone calls from people saying that they found us in a Google search, and the hard work is paying off.  

To get to this point, the agency put together a comprehensive twelve month plan outlining four articles a month that were to be written and media outlets to which they were to be pitched.  They also devised a further list of four blog post a month that we were to write and she would review.

Further to these set pieces they are constantly on the lookout for other profile building opportunities including:

  • Regular contributions to Kochie's Business Builders, Inside Small Business and Flying Solo
  • Regular column in Sussex News
  • Articles published in Beam Magazine, eBubble, Business Business Business and Disrupt
  • Profile pieces in Authority Magazine and The Leadership Review
  • Opinion published in Acuity Magazine (professional magazine for CAANZ)
  • Quotes in Smart Company
  • Two appearances on Ticker TV
  • An ABC Sunshine Coast radio interview
  • They also wrote the award submission winning me a silver Stevie for Woman of the Year – Business Stevies in 2020.

This program helped ensure that we stayed on track and made the most of every opportunity and I simply love working with them - they consistently goes above and beyond!

Sonia Gibson, Founder, Accounting Heart

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