David Antonacci, Teeny Tiny Homes’ co-founder, identified an immense void in the severely unaffordable Australian housing sector.
As a result of his desire to provide legitimate low-cost housing options, he realised that standard homes were becoming unobtainable for many people - even to himself when he was attempting to reduce his mortgage burden.
Beginning with one granny flat, which he built in his yard nearly eight and a half years ago, David began to question the conventional norms of the construction industry.
David’s goal was not necessarily to make the most money possible; he was determined to demonstrate to the tiny homes sector that he could supply quality, certified houses at a cost that others thought was impossible.
Rather than focusing solely on what he, as a homebuilder, wished to design and construct, he concentrated on those attributes which his customers desired - value, storage space, design details and quality. The focus on the buyer instead of the seller was the basis of his business philosophy: “How can we bless the customer?”
Leveraging Awards to Build Unshakeable Trust
From a single backyard build to a prominent manufacturer of 14-16 units each month in Queensland, David’s path to success has been swift. However, an important factor in this rapid development has been the intentional use of awards within the construction industry.
David understood that when presenting a product that costs significantly less than the normal market rate - often by as much as 20% - the first response from would-be consumers is distrust. When a competitive product is cheaper the first thought is “what’s wrong with it?”
By intentionally seeking and receiving numerous prestigious awards, David was able to demonstrate to his consumers the quality and certification of his products. He described the ROI on his awards as "absurd", stating that they provided a sense of credibility that dispelled doubt and converted sceptics into customers.
The trust generated by the awards has been crucial in providing David with the necessary financial resources to maintain a high-volume production facility. In addition to sales, the awards created a positive team culture that encouraged employees to know that they are a part of a successful and progressive“machine that is creating a positive social impact.
A Portfolio of Excellence
Teeny Tiny Homes has secured several significant accolades that validate its commitment to leadership, innovation, and social responsibility:
Lessons in Leverage and Mindset
David’s entrepreneurial strategy is defined by the humble hustle and an enduring faith in the ability of a positive mindset. He emphasised that his success wasn’t simply based on building houses, but also on inspiring infectious energy throughout his organisation and company brand.
“Winning and showing that there is no faking it with awards, it has allowed me to take full advantage of them,”
David explained.
“In essence, the awards tell people to ‘trust me’. Without customers, there is no air or oxygen, and the awards give them the confidence to purchase.”
In retrospect, David advises entrepreneurs to focus on utilising leverage rather than the daily grind. "Invest in smart people to speed up progress. Trust more and utilise more leverage with your workforce so you can work ON your business versus working IN it."
David is a shining example that if businesses can develop a growth mindset and a willingness to serve others, and continue to grow their mindset by attending seminars, reading books and self development, then any business will be capable of overcoming perceived barriers to eat the competition alive.
Contact To learn more about David Antonacci and Teeny Tiny Homes, please visit:
Website: https://teenytinyhomes.com.au/
Facebook: https://www.facebook.com/TeenyTinyHomes
Instagram: @teenytinyhomes_aus
