July 5, 2024

Lauren Clemett

Hey, e-commerce superstars! 

Is finding your business online like trying to locate a needle in a haystack?

Thanks to the exponential growth in online sales - global e-commerce is projected to reach $8 trillion by 2027 - standing out and trying to capture the attention and trust of potential customers has become an exhausting and never-ending exercise.

90% of customers read online reviews before even visiting a business website, so if you don’t have social proof, you might as well be invisible. Even more frustrating is that once you’ve captivated a prospective customer who visits your page, many of them DO NOT buy!

88% of online shoppers need detailed information before buying and almost 70% of them abandon the shopping cart, making it incredibly crucial to earn customer trust if you want to be successful online.


One powerful tool that often gets overlooked is the strategic use of awards to improve your brand visibility and site credibility to boost traffic and increase conversions, especially for high-ticket sales. 

High-value products or professional services require a significant financial commitment from customers, making trust an essential element in the purchasing process. They need more reassurance and an elevated sense of security to convert into a client.

By showcasing awards on your social media, website and shopping cart, you send a clear message that your brand, products or services are recognised for excellence and that you can be trusted to deliver a superior customer experience. 

Here's how to leverage awards for your e-commerce business:

1. Prominent Display

Make your accolades easily visible on your homepage, product/services pages, and checkout pages. This ensures that customers see the recognition your brand has received throughout their shopping journey, reinforcing trust and confidence.

2. Overcoming Shopping Cart Abandonment

With an average shopping cart abandonment rate of 69.57%, instilling trust is crucial to encourage customers to complete their purchases. Awards can serve as trust signals at the point of purchase, reducing cart abandonment and increasing the conversion rate.

3. Social Proof

Share your awards on social media and in your marketing campaigns to attract new customers and build a strong reputation in the industry. Businesses with a solid social proof strategy can experience up to a 20% increase in conversions. Even better, use the judge's feedback as valuable 3rd party endorsement.

4. Customer Testimonials

Pair your awards with testimonials from satisfied customers to create a powerful combination that demonstrates your brand's commitment to quality, service and customer satisfaction. Sites with customer testimonials enjoy up to a 62% increase in revenue per visitor.

Featuring awards on your socials, website and checkout can skyrocket conversions, especially for high-ticket products and services. The challenge is finding out which awards programs have the right categories that will support your brand approach.

Over 80% of shoppers say they need to trust a brand before buying. They’ll look for quality marks or evidence that they will get what they pay for, but did you know there are also specific award categories for innovation and customer service?

Give your website a competitive edge with awards by contacting The Audacious Agency to create a personalised strategy, finding the perfect award programs and ideal categories to boost your online credibility.

The Audacious Awards Winning Workbook

Everything you need to leverage you award including crafting an awesome acceptance speech, leveraging checklist, award story ideas, hero story template, leveraging opportunities and a marketing action plan. CLICK HERE

Lauren Clemett

Lauren is an International Award-Winning Personal Branding Specialist with over 30 years experience in brand management working within world-leading advertising agencies including Saatchi & Saatchi, Ogilvy and Clemenger BBDO. A five-time bestselling author and International Award Winning Neurobranding expert, she uses her dyslexia disability as her greatest asset - helping entrepreneurs understand how the brain sees brands.

She is also a keen sailor, golfer and vodka quality control expert.

annette densham

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