August 6, 2020

Lauren Clemett

Reviews are so important for service-based businesses because people want to trust you before they buy from you...

Reviews are a vital element in developing a trustworthy personal brand, especially with on-line search and the power of Aunty Google.


Having great reviews gives prospects social proof and evidence that you walk your talk and that you can be trusted to deliver what you promise.

Once you have set up your 'Google My Business' page you can get reviews.

Here is a link with the steps to set this up if you haven't already got a Google My Business Account.

Reviews are vital in developing a trustworthy personal brand.

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Now you can ask for reviews.

The best way to do this is to ensure that as soon as someone has worked with you, had a 1:1 or attended a workshop or speaking event, you send them a thank you and ask for a review.

This could be automated with your calendar app (I use Acuity and set a follow- up email to go out with the link), a personalised email or it could be part of your nurturing funnel or CRM system.

Here is a quick video on how to get your Google Review link, so you can insert it into your follow-up emails and automation or calendar tool.

Having evidence online that you are a leading expert in your field is vital if you want to increase your trust currency, so make sure you do this simple thing to get reviews.

It's just another action step you can take with your personal branding.

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Lauren Clemett

Lauren is an International Award-Winning Personal Branding Specialist with over 30 years experience in brand management working within world-leading advertising agencies including Saatchi & Saatchi, Ogilvy and Clemenger BBDO. A five-time bestselling author and International Award Winning Neurobranding expert, she uses her dyslexia disability as her greatest asset - helping entrepreneurs understand how the brain sees brands.

She is also a keen sailor, golfer and vodka quality control expert.

annette densham

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