Lauren French – Motto Fashions

Faye and Lauren Browne are the owners and designers of Motto Fashions.

Motto makes limited and exclusive quantities, so customers can be proud of their outfit, not being seen on others. Their production is intentionally kept small and regular. This is to ensure that there is minimal wastage and no leftover stock throughout the year. Every garment has been worked on, from start to finish, for 9 months to a year.

Motto Fashions is a big brand with small-business values. They are proud to have 6 retail stores, a thriving E-Commerce division, plus a manufacturing facility in Melbourne. They are a family run business and have been since Faye founded the company in1985.

Together, Lauren and Faye head the entire design division, and Lauren also oversees all e-commerce and marketing related strategies.

Motto Fashion is so much more than an e-commerce outlet. In a world where older women are often overlooked and under-catered for, we are a community where women can be vulnerable and realise it's okay to age and see their body change. It's okay to admit when you don't know how to put together an outfit that expresses who you really are. We believe ageing can be elegant.

Like most fashion retails, in a highly competitive marketplace, they needed to stand out and get their message across with confidence and clarity.

Motto Fashions have now become recognised as a leading brand and as a result of their innovative approach, high levels of customer service and leadership in assisting a generation of women to feel confident and comfortable.

They are being seen and noticed as leading award winners and on the TV and in the news, sharing their unique approach and increasing brand awareness, leading to improved sales. 

Just some of their wins and leveraging achievements are below:

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