Generated by All in One SEO Pro v5.0.0.1, this is an llms-full.txt file, used by LLMs to index the site.
# theaudaciousagency.com
Awards Writing Agency
## Posts
### [Blog](https://theaudaciousagency.com/blog/)
**Published:** December 24, 2019
**Author:** adminaudagency
---
### [Implementing the Adventure Mindset in Corporate Leadership with Ben Popplestone](https://theaudaciousagency.com/implementing-the-adventure-mindset-in-corporate-leadership-with-ben-popplestone/)
**Published:** July 2, 2026
**Author:** adminaudagency
**Content:**
Ben Popplestone is a corporate leadership specialist, the founder of Adventure Mentors, and the innovator behind the Adventure Mindset framework. His unique professional expertise is built upon two distinct, parallel lives: more than two decades of senior corporate leadership within the high-pressure, fast-growth global technology sector, and a lifetime spent pursuing extreme outdoor endurance challenges, including high-altitude mountaineering, ultra-trail marathons, and spearfishing in shark-populated waters.
Despite his substantial internal experience leading global teams and executing corporate strategies, his initial position presented a distinct visibility deficiency. Historically, he had operated primarily in the background, focusing his efforts on internal corporate execution, standard presentations, and workshops. Having navigated severe shyness during his childhood, he found the prospect of stepping directly into the public limelight and intentionally building a personal brand intensely uncomfortable.
A major turning point occurred during a recent transitional gap in his career. While reflecting on the factors that underpinned his greatest corporate successes, he realised that the exact preservation and survival mechanics required to endure at 4,000 metres on a mountain summit were precisely the tools contemporary corporate leaders needed to survive market uncertainty.
He identified a critical need within modern businesses: organisations were consistently struggling to build high-performing teams without causing widespread employee burnout.
Armed with this insight, he recognised that to scale his impact, he needed to overcome his discomfort, step out of the background, and build a prominent public profile as a professional keynote speaker and executive consultant.
Ben Popplestone intentionally stepped into the limelight and launched his specialised consulting framework, successfully bridging the gap between outdoor wilderness survival and corporate leadership & culture.
Through his workshops and executive coaching engagements, he helps leaders to reframe uncertainty, moving teams away from survival toward sustainable growth.
The operational framework driving this transformation is built upon the Five C’s of the Adventure Mindset. This strategic blueprint teaches corporate teams to apply five foundational pillars when navigating high-pressure business storms:
- **Curiosity**: Widening your strategic vision and perspective to evaluate new market pathways.
- **Courage**: Taking the definitive first step into unfamiliar commercial territory when conditions feel highly unstable.
- **Creativity**: Developing agile, left-field problem-solving mechanisms the moment unforeseen obstacles disrupt corporate planning.
- **Commitment**: Maintaining operational momentum and staying the course even when immediate targets or long-term peaks temporarily disappear from view.
- **Connection**: Ensuring deep, authentic engagement with team members and aligning with a corporate purpose larger than oneself.
Through the practical execution of this framework, he introduces corporate leaders to the guide mentality. He demonstrates that an effective corporate guide serves a dual function: systematically stretching team members’ performance capabilities while maintaining absolute psychological safety.
When employees understand that they are safe to fail and safe to grow, they willingly offer their trust and commitment, allowing the organisation to achieve rapid growth with its collective soul engaged.
A highly critical lesson he delivers through his keynote addresses is the identification and mitigation of “summit fever”.
Drawing on mountaineering metaphors in which climbers dangerously obsess over reaching a peak, he highlights how modern corporate executives frequently prioritise short-term key performance indicators and targets at the expense of their team’s well-being. His framework actively helps organisations reverse this hazardous approach.
By shifting executive focus to the preservation, passion, and psychological safety of personnel, operational blockages within a business naturally become clear, resulting in superior customer outcomes and sustainable, long-term financial returns.
While his journey as a public authority is relatively new, his unique storytelling approach has already gained significant traction, enabling him to position adventure as an essential driver for corporate success.
His ultimate benchmark for success is to guide the business world to a point where major corporations formally integrate “adventure” into their official corporate value statements.
Message from Ben Popplestone
The guiding philosophy behind Ben Popplestone’s framework is that true corporate leadership is defined by who an individual becomes when forced to manage the unknown. When sharing his insights on the parallel mechanics of outdoor endurance and corporate growth, his message is clear:
“When you adventure, you find something out about yourself, and it’s about who you become in the process of that. You set yourself a challenge, you don’t know if it’s going to work out, and there’s all that uncertainty. Beyond the dopamine hit, it’s something about who you’re becoming in the process and how much you grow, which is directly relatable to how you lead teams.”
He cautions modern leaders against allowing short-term organisational targets to blind them to the realities of human capacity, urging a total inversion of standard corporate pressure:
“You can really over-focus on the targets, on KPIs, on that objective ahead, and leave your people behind. There is a real parallel to getting that summit fever in business. If you focus on the objective ahead of their success, you’re basically pushing them harder and harder, and they burn out in the process. When you ignite their passion and build them with purpose, they basically give you everything they’ve got, and then your results will come. Focus on your people and allow them, unblocking them, to succeed for you.”
Reflecting candidly on his own professional evolution and the challenges of building a visible profile after years of hiding in the corporate background, he offers direct advice for other quiet experts:
“Driving and pushing myself into the limelight has felt a little bit uncomfortable, and I wish I had just pushed into that a bit earlier. Stepping out of your comfort zone to build visibility doesn’t always happen naturally, but you have to decide that you’re going to grow personally in that space. Moving out of the background is an essential part of personal growth.”
Contact
To learn more about Ben Popplestone’s corporate workshops, executive coaching programs, or to book him for an upcoming keynote presentation, connect via the channels below:
[](https://www.adventurementors.com)
[](mailto:Ben.Popplestone@brimbravo.com)[https://www.linkedin.com/in/benpopplestone](https://www.linkedin.com/in/benpopplestone/)
[](https://open.spotify.com/episode/3Q9xFtSdln3H4my1CmwhZu?si=Xj7zV4H2SCGmaAHRTCSgFA)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-62-implementing-the-adventure-mindset-in-corporate/id1813785588?i=1000774779731)
**Categories:** Uncategorized
---
### [Scaling Digital Growth Through Strategic Partnerships and Credibility](https://theaudaciousagency.com/scaling-digital-growth-through-strategic-partnerships-and-credibility/)
**Published:** June 29, 2026
**Author:** Audacious Agency
**Content:**
Matteo Banzon is a co-founder of Odin Digital, an Australian-based agency dedicated to helping businesses increase their revenue, sales, and bookings through a comprehensive suite of digital marketing services, including meta advertising, Google advertising, SEO, and website optimisation.
Like many marketing agency founders, Matteo initially navigated the common challenges of client acquisition by relying on traditional, one-to-one sales outreach. While these methods yielded some success, he recognised the limitations of scaling a business purely through direct pitching. He developed a more efficient, high-leverage growth model that could expand his reach while simultaneously providing genuine, holistic value to his existing clients. His desire was to move beyond simple transactions and to establish a professional ecosystem in which services could be cross-pollinated for mutual benefit.
To address the friction of cold outreach, Banzon pivoted to an innovative partnership-referral model. Instead of leading with a standard sales pitch, he began identifying professionals offering services adjacent to his own – such as video production or business coaching – and proposed a reciprocal relationship. He offered to refer his existing clients to these partners in exchange for the same, creating a powerful one-to-many outreach strategy.
This strategic shift was supported by a sophisticated digital funnel that included a quick, approachable video presentation outlining his referral partnership offer. This approach allowed him to convert cold outreach into high-value business relationships, streamlining and automating the process of finding partners.
Beyond outreach, Matteo identified a critical deficiency in how many small- to medium-sized enterprises manage their online presence. He noted that in a crowded digital landscape, “AI slop” – low-effort, automated content – is rapidly eroding brand trust. To counter this, he emphasises the necessity of credibility markers. Banzon highlighted that awards and case studies are not merely vanity metrics; they are essential tools for standing out. By pursuing awards, businesses secure high-quality backlinks that boost search engine optimisation (SEO) and satisfy Google’s E-E-A-T framework, ensuring that a brand is viewed as an authority by both human users and AI-driven search engines.
Matteo and his team at Odin Digital have helped clients realise that marketing is merely a vehicle for a greater emotional outcome, such as “confidence” rather than just a technical service like teeth whitening. By balancing paid traffic for immediate results with long-term, compounding organic growth, you have a roadmap for sustainable scaling that avoids the pitfalls of rising ad costs.
Through the implementation of these strategies, Matteo has established a robust personal and professional brand that passes due diligence when potential partners or clients research him. His methodology has transformed how SMEs approach their growth, moving away from hitting and hoping toward a structured system of credibility-building and strategic alliances. His specific focus on authority-building through award processes and high-quality content serves as a benchmark for agencies looking to increase their market presence.
Message from the Client
Reflecting on his journey and the importance of persistence, Banzon offers grounded advice for leaders looking to elevate their profiles. He emphasises that there is no shortcut to success, stating, ***“I would say do so much volume and input that it would be unreasonable for you not to succeed”.***
He cautions against the common tendency to outsource critical thinking to artificial intelligence, noting that ***“the overuse of these tools results in a recognisable ‘ChatGPT accent’ that signals low effort and damages trust with potential clients”***. For those seeking growth, he advises: ***“Don’t listen to the opinions of others who don’t have what you want”***. Ultimately, his philosophy centres on the belief that consistent, high-volume effort is the most reliable driver of success, and that professional credibility is the foundation upon which all other marketing efforts must be built.
Contact
To learn more about Odin Digital and their approach to digital growth, you can find them online:
Website:[ ](http://odindigital.com.au/)[odindigital.com.au](http://odindigital.com.au)
[https://matteobanzon.com](https://matteobanzon.com/)
**Categories:** Awards, Podcast, Profile Building
---
### [Mastering Strategic Positioning and Personal Branding with Katrena Friel](https://theaudaciousagency.com/mastering-strategic-positioning-and-personal-branding-with-katrena-friel/)
**Published:** June 29, 2026
**Author:** adminaudagency
**Content:**
Katrena Friel is a highly respected personal branding specialist, award-winning author, sought-after speaker, and TEDx presenter who has spent the last 25 years guiding entrepreneurs toward true mastery in their fields of excellence.
Long before establishing her premier consultancy, Becoming the Expert, her professional journey began in the intense corporate arena. In her 20s, she was characterised by an exceptionally strong work ethic and an innate desire to please others. However, this dedication came at a severe personal cost; lacking a strategic framework for her efforts, she essentially operated as a dog’s body, working exhaustive hours without maintaining necessary boundaries. This relentless approach resulted in her suffering two major episodes of burnout before reaching the age of 25.
Recognising the need to alter her trajectory, she transitioned out of her corporate role to establish her own venture. This transitional phase introduced an immediate and costly deficiency when she was targeted by unscrupulous operators in the industry, resulting in a $30,000 financial loss.
Rather than allowing this setback to derail her ambitions, the experience served as a critical turning point. It forced her to develop a hardened commercial acumen and deeply analyse the mechanics of personal visibility.
Having paid a heavy premium for ineffective guidance, she became fiercely committed to ensuring that future clients would never suffer the same fate, dedicating her career to providing transparent, highly practical, and results-driven profile-building strategies.
In the early stages of her consultancy, she operated through traditional group formats, hosting intensive three- to five-day retreats designed to unpack her participants’ intellectual property.
While these sessions were highly educational, a consistent and frustrating pattern emerged during her post-retreat evaluations. When catching up with participants to assess their progress on book drafts, speaking engagements, or website launches, she discovered they had done absolutely nothing.
The gap between acquiring knowledge and executing it was vast. This observation highlighted a widespread deficiency in the professional development industry: corporate cross-overs and early-stage business startups were consistently becoming overwhelmed and bogged down by trying to manage the complex, multi-layered process of brand building in isolation.
To resolve this systemic failure in implementation, Katrena Friel pioneered a revolutionary done-for-you operational model. This strategic shift directly addressed a stark industry reality that persists today: statistical data indicates that 75% of individuals who purchase online courses never actually open the material, and of the remaining 25% who do, a staggering 95% fail to complete the programme. By removing the burden of independent execution, her methodology ensures that clients receive tangible, high-value commercial assets rather than merely accumulating passive information.
Through her structured 90-day ecosystem, she systematically constructs an all-encompassing corporate profile for her clients, completely bypassing the years of directionless effort that plague most independent operators. Her methodology focuses on two primary target demographics: high-performing corporate executives seeking a secure, dual-strategy exit plan, and established business owners who have spent time and money flapping about without generating measurable market traction.
Her programme delivers definitive commercial clarity and rapid market deployment through a series of dedicated phases. Day one focuses entirely on comprehensive business planning, elevating a client’s business acumen from zero to 100 by mapping precisely where market profitability exists and where capital is being wasted.
Following this, day two involves extracting the client’s core philosophy and unique intellectual property, establishing their baseline positioning as the absolute authority in their market segment.
At the conclusion of the 90 days, clients are equipped with a complete suite of physical assets, including a comprehensive book outline, a professionally crafted keynote speech modelled on the TED talk format, a fully operational website, and a year’s worth of strategic social media assets.
To guarantee long-term stability and eliminate post-programme inertia, the ecosystem incorporates 12 months of ongoing strategic mentorship.
This continuous support handles real-world execution, guiding clients through the nuances of conducting high-conversion free discovery sessions, securing lucrative speaking engagements, and managing the critical distinction between paid and unpaid stage opportunities.
By delivering precise, highly relevant micro-lessons exactly when required, she prevents operational overwhelm, ensuring her clients maintain their market momentum and rapidly scale their revenue.
A major un-planned yet highly transformative outcome of this methodology is the profound psychological shift experienced by the participants. Katrena addresses the reality that building a personal brand is fundamentally a mental game.
Clients frequently encounter deep-seated limiting beliefs, most notably the “I’m not good enough” narrative, which completely paralyses their commercial progress.
She successfully shifts business owners away from over-reliance on social media platforms, which she identifies as a primary source of low-quality leads. Instead, she proves that premium commercial authority is established through direct, human-to-human connections and live speaking engagements, where audiences can experience an expert’s true energy and expertise firsthand.
By adjusting a client’s pricing model to reflect premium quality – moving away from low-value commodity pricing to a premium tier – she enables experts to command immediate market respect and filter for high-value, deeply committed clientele.
Katrena Friel’s 25-year career as a premier authority and profile-building specialist has yielded substantial professional milestones, including her achievements as:
- Award-Winning Non-Fiction Author
- Sought-After Global Keynote Speaker
- TEDx Presenter
Message from Katrena Friel
The core philosophy underpinning Katrena Friel’s profile-building framework is centred on absolute strategic intent, premium market positioning, and the rejection of low-value digital shortcuts. When addressing the realities of establishing a high-impact personal brand, her guidance is explicit and uncompromising:
“The minute you are positioned correctly, everything changes. Position, package, and price yourself correctly in your field of excellence. Pricing is a direct reflection of where you sit in the marketplace. The more expensive you are, the better. If you are cheap, then you are cheap, and people don’t want to buy cheap because it sounds like it is going to break the first time they use it. They want quality that stands the test of time.”
Reflecting on the common errors made within the modern publishing and coaching industries, she dismisses the illusion of automated, hands-off success:
“In the non-fiction business book world, if you earn $5,000 from your book in a year, you are in the top 1% of authors. A book in isolation is pretty much useless; it’s just flopping around out there in Amazon world. The book is really part of your rigour. It allows you to go deep and find out who you are, what your messaging is, and what your language is. It functions as a positioning statement that opens doors and screams that you are the expert.”
For professionals seeking to break out of the shadows and establish a commanding market presence, she emphasises the necessity of authentic human engagement over digital saturation:
“People think that social media is the be-all and the end-all. I disregard all of that. We have a presence, so we don’t look like crickets, but really, people need to go out into the world. That is where you meet your people and your tribe, where they can touch your heart and feel your soul. When they see you on stage, when they hear you speak, and they experience what you are about, 40% of the room is going to say, ‘That’s the chick for me.'”
Contact
Find out more about Katrena Friel’s personal branding strategies to scale your professional profile:
[](mailto:katrena@becomingtheexpert.com.au)[https://www.katrena.com.au](https://www.katrena.com.au/)
[](https://open.spotify.com/episode/2bGYrc3fuECwjp4MAYOeQX?si=GxMyf1vgQzWtPlpYlTmOxg)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-60-mastering-strategic-positioning-and-personal/id1813785588?i=1000774150016)[](https://youtu.be/I1m94YQS5Do?si=lZngm-OLUNzsoGDk)
**Categories:** Uncategorized
---
### [The Audacious World of Grants, Tenders, and Awards with Robyn Baker](https://theaudaciousagency.com/the-audacious-world-of-grants-tenders-and-awards-with-robyn-baker/)
**Published:** June 16, 2026
**Author:** adminaudagency
**Content:**
Robyn Baker, widely recognised in the professional space as The Boring Writer (even though she’s actually incredibly engaging), possesses more than 45 years of experience spanning the corporate, government, and community sectors. As the founder of Busy Connecting, a strategic funding specialist, mentor, investor, and host of the Connection Currency Podcast, her expertise lies in helping businesses secure funding, scale strategically, and achieve long-term sustainability.
Her foundational understanding of structural evaluation began in 1980 when she joined the Brisbane City Council. At that time, the assessment of tenders and grants was heavily reliant on unorganised, ad-hoc methods. Recognising the inefficiencies and lack of transparency inherent in these practices, she developed a systematic, committee-based approach to assessing submissions. This rigorous framework was so effective that it eventually became the benchmark process adopted across the southern hemisphere.
After 20 years of government service, a redundancy period prompted a significant career shift, leading her to transition to private consultancy. In 2016, she turned her focus toward small businesses, aiming to help them navigate the frequently convoluted landscape of grant applications and funding opportunities. However, moving from a secure institutional environment to the small-business arena presented immediate personal-branding deficiencies and challenges. In her government role, she had relied primarily on institutional reputation and her distinct positioning as a female voice in traditionally male-dominated environments. Stepping into corporate and small business networking required a completely new approach to visibility. To address this gap and expand her profile, she embraced platforms like LinkedIn, successfully shifting her networking style to connect with a broader, more diverse audience of small business owners who required her specialised insights.
Through her transition to private consultancy and voluntary work as an awards judge, Robyn Baker has changed how small businesses approach funding and corporate recognition. Rather than treating award entries as a simple quest for accolades, she champions the process as a highly structured, strategic marketing activity. One of her premier insights is the clear categorisation of awards into “credibility awards” and “visibility awards”. By helping business owners identify their specific desired outcome before entering, she ensures that their time and resources are directed toward programs that align with their overarching commercial goals.
Her work highlights that the true value of an award submission lies within the journey itself, rather than the final announcement. Business owners are encouraged to leverage their entry from the moment of submission, utilising the process to drive immediate marketing momentum rather than waiting passively for results. Even when a submission does not result in a win, the associated events offer invaluable networking, profiling, and partnership opportunities. Robyn’s unique experience allows her to educate applicants on the realities of the judging room, highlighting the intensive, unpaid volunteer workload undertaken by panel members. By sharing instances such as her 2021 judging commitment – where she reviewed 97 finalists across 13 distinct categories, accumulating 30 hours of interviewing during a period of global supply chain disruptions – she provides applicants with a new respect for the evaluation process. This objective, highly transparent approach has solidified her reputation as an assessor of impeccable integrity who eliminates unconscious bias from the judging panel.
While Robyn Baker currently serves on judging panels and chooses not to enter awards herself to preserve opportunities for others, her past contributions to the business community have earned her significant formal recognition.
Message from Robyn Baker
The core philosophy driving Robyn Baker’s corporate and consultancy framework is absolute transparency, strict compliance, and a refusal to allow external scepticism to hinder progress. She attributes her high ethical standards to her extended tenure in government, where rigorous adherence to governance and regulations was non-negotiable. When advising businesses on how to put forward applications that resonate with judging panels, her guidance is direct: maintain a human element and speak from a position of genuine passion.
With the rapid proliferation of artificial intelligence in corporate documentation, she cautions that experienced judges can instantly identify automated, generic content. Such applications regularly fail because they lack the heart, soul, and authentic comprehension of the specific prompt. Winning is not a privilege reserved solely for large corporations with massive financial turnovers; instead, it favours those who demonstrate a deep, authentic understanding of their audience.
Reflecting on the mindsets required to achieve long-term commercial growth, she offers three distinct pieces of advice for contemporary business operators: be audacious, take calculated risks, and completely disregard the constraints imposed by critics. She strongly emphasises the necessity of direct communication and proactive engagement, noting that “the answer will always be no” if an individual fails to ask the question in the first place.
Contact
To learn more about Robyn Baker’s strategic funding solutions, professional mentoring, or to listen to her insights on business growth, connect via the channels below:
[](https://open.spotify.com/episode/6FB1StLOgmSUYzEl9EL6yZ?si=q4DNzoMVRjevPSQIPCjuNQ)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-59-the-audacious-world-of-grants-tenders-and/id1813785588?i=1000774149323v)
**Categories:** Uncategorized
---
### [The Real Cost of Professional Award Writing Services](https://theaudaciousagency.com/the-real-cost-of-professional-award-writing-services/)
**Published:** June 16, 2026
**Author:** Audacious Agency
**Content:**
Many business owners, entrepreneurs, and professional service providers dream of standing on stage, accepting a prestigious industry accolade, and watching their corporate credibility soar. They understand that industry recognition serves as the ultimate validation for building trust and unlocking new opportunities. However, two major hurdles consistently stand in the way: a total lack of time and a nagging sense of imposter syndrome.
When professionals finally decide to stop hiding their light under a bushel, they download the award questions and quickly realise the investment required, prompting them to look into outsourcing the application process. The primary question that arises is a practical one: What does it actually cost to hire professional award writers?
Understanding the financial investment, the different service tiers, and the immense value a specialist agency delivers is crucial before making a commercial decision. Let us break down the real numbers, bust the most common industry myths, and explore how strategic award applications can completely transform your personal brand.
What Does Award Writing Cost?
The cost of outsourcing your submissions depends heavily on the level of support your business requires, the category’s complexity, and the maturity of your existing content. Generally, the investment falls into three distinct pricing tiers.
The first tier is the review and edit of an existing entry, which typically ranges from $500 to $850. This option is designed for business leaders who have already written a complete draft but want an expert eye to ensure the submission aligns with what the judges are looking for, removes unnecessary fluff, and strictly adheres to word limits.
The second tier is a single comprehensive entry priced between $1,500 and $3,000. This is a fully outsourced service where a professional award writer takes complete ownership of the process and handles the entire submission for one award program. It includes a deep-dive briefing session and interview, extensive research, data gathering, strategic storytelling, narrative development, and the meticulous crafting of a single, high-calibre entry with a supporting document, if needed, completely from scratch.
The third tier is a strategic or premium package priced between $4,000 and $6,500. This tier is an all-inclusive, long-term campaign solution. It includes a strategic selection of categories across multiple award programs, comprehensive data gathering, including case study development, documentation support, video script outlines, and a tailored plan to leverage your content across your entire marketing ecosystem over a 12-month period. Implementation of ongoing awards is often charged via a retainer, much like appointing a PR Agency or marketing company.
A really good award writing agency will work seamlessly with your team or external suppliers to ensure the content they create is widely shared to maximise your awards approach. But couldn’t you get the same from a copywriter or freelancer?
Service
Price
Inclusions
Review & Edit
$500 – $850
Expert evaluation to align with judging criteria, and ensure competitiveness & word counts
Single Comprehensive Entry
$1500- $3000
End-to-end service, deep-dive interviews, data gathering, narrative development, support document and submission with AGC content.
Strategic Campaign per month
$2,000 – $3,000
All-inclusive, brand strategy, multiple award programs, category selection, case studies, updating entry submissions & support doc, proactive media response, articles, and AGC leveraging content for your marketing ecosystem.
Why Award Writing is Different
A common misconception is that any competent freelance writer or corporate copywriter can craft a successful award application. While general copywriters are excellent at creating website content or blog posts, award writing is a highly specialised skill, much like grant or tender writing.
Specialist award writing agencies live, eat, and breathe the awards landscape. Over many years of hands-on experience, specialists take the time to deeply understand how individual judging panels operate, the exact nuances of different platforms, and precisely what judges want to see. They judge awards, so they see the back-end process and attend awards events to learn from the judges and award hosts (who are relaxed, lightly lubricated, and keen to share what it takes to impress them). They are the first to know when the questions, process, deadlines, or word counts change or get updated from words to characters – you’d be amazed how often it occurs.
The judging process also varies wildly across different programs. For example, some programs involve judges sitting in a room with entries printed out, reading them line by line. Others rely on rapid online assessment completed in mere minutes. Some programs require a multi-stage process from an initial nomination to a finalist submission, followed by a live in-person or online interview. Certain categories require either strict support documentation or a 60-second video upload. Some judges prefer first-person narratives, while others strictly mandate third-person prose. Some panels appreciate clean structural lists, whereas others completely abhor them.
Amidst these variables, all judges share a single desire: they want to quickly understand what you do, why it matters, and the exact impact you are having on your industry. Remarkably, 90% of business awards don’t even ask for financial statements. This means your entry may not need to focus on figures, but they always need to build a compelling narrative that blends engaging storytelling with the metrics that matter. Specialists achieve this by following the PRO approach, which focuses sequentially on the Problem, the Resolution, and the Outcome, giving the judges an undeniable reason to rank you higher than your competitors. It’s all about showing them, not telling them.
Relying on a standard copywriter who lacks this niche strategic insight can severely reduce your chances of success. This precise, specialised knowledge is exactly why The Audacious Agency maintains an exceptional 97% success rate at getting clients to the finalist stage. We have helped hundreds of award winners across dozens of award programs, managing over 2,190 individual entries, and we maintain a curated listing of almost 400 award programs.
So surely now you know this, you can DIY it and just get an awards writing agency to check it over for you?
Why Writing the Application Yourself and Paying Only for a Polish is Not Actually Cheaper
The logic sounds reasonable at first: write the application yourself, or get someone in the office to do it in their ‘spare time’ to save money, and then hand it over to a professional award writer to polish the draft. In reality, our ten years of experience have shown that this approach rarely works out as entrants intend.
To put it bluntly, polishing a fundamentally flawed draft is a lot like trying to polish a turd – no matter how hard you scrub, it still doesn’t smell right. When an expert is forced to jump into a project halfway through, they lose the opportunity to truly delve into your story and uncover your unique profile position. They can’t effectively connect the dots between your passion, your purpose, and your commercial impact or community influence.
It’s like introducing someone to a conversation you’ve partly had inside your own head. There are gaps in the knowledge that lead to confusion, and you have to start all over again at the beginning anyway.
Working with dedicated award writers provides a powerful helicopter view of your business or organisation. Experts see the broader landscape of your achievements. In fact, almost every single client we work with tells us that the real power of the process wasn’t the award win, it was that it forced them to pause, step back, and finally realise just how much they have actually achieved.
When you attempt to write your own submission, you are simply too close to the daily operations. You tend to forget the very things that make you extraordinary. If an office worker does it, they really aren’t well-connected to your personal journey and the nuances of your approach, and they can only see the world they live in, not the entire operation, so your draft will lack the compelling narrative judges look for. And if you use AI to draft your entry, you really are starting from a place of generic, overused terminology that has to be weeded out and sifted through to get to the reality, authenticity, and truth of your entry’s value.
When an agency attempts to fix a self-written or AI-generated draft, it frequently results in multiple painful rounds of amendments as holes in the data are uncovered, essential elements of the question are missed entirely or telltale AI language is used. What began as a simple rewrite quickly morphs into an expensive, time-consuming process. If you are paying a writer by the hour or by the draft, costs can mount rapidly, often exceeding the price of a seamless, end-to-end professional service and leading to frustration.
Far beyond the craft of entry writing, the real value of working with an award writing agency is after the entry has been submitted.
The Process Really Begins the Moment You Hit Submit
The traditional belief is that an award application is a single, isolated piece of content that you submit before sitting back to wait and see if you win. Shockingly, almost 100% of entrants do absolutely nothing to leverage their applications throughout the multi-month judging process. This is highly valuable profile-building time left to waste.
A high-calibre award writing agency doesn’t let your hard work sit in a dark corner of an awards portal. Instead, a strategic partner will help you leverage your entry from the moment it’s submitted, allowing you to build visibility as an official entrant, finalist, winner, or even a non-winner.
At The Audacious Agency, we implement a framework called Awards Generated Content, or AGC. This method uses a hub-and-spoke content marketing approach that repurposes the high-value insights, case studies, and metrics from your application into an entire ecosystem of authority-building content. Your investment is systematically transformed into thought-leadership blogs, educational articles, direct email campaigns, social media posts, and LinkedIn newsletters.
This smart mix of owned and earned media elevates your industry profile and significantly improves your search engine optimisation. Crucially, by associating your personal brand with highly credible award programs, you train AI search bots to recognise your authority, ensuring your business gets found first across all modern digital platforms.
But does using an expert award writing specialist actually improve your chances of winning?
Is it cheating to use an awards writer?
This question does grind my gears a bit, and I get it. Some may feel it’s unfair if they can’t afford an expert and that they are being disadvantaged. But the reality is that successful leaders regularly outsource their accounting, legal advice, public relations, and recruitment to specialised professionals to help them build a sustainable business that stands out from the competition. Outsourcing your award applications is no different, and it allows you to focus on running your business at a high level while experts handle the complex administrative tasks behind building your credibility and trust.
If you are a micro business and don’t have the funds, you do it yourself, use AI and apps, but the approach is the same. That’s why we created [The Audacious Academy](https://theaudaciousagency.com/academy/), sharing our decades of Profile-Building IP and our award-winning process on a Netflix-style platform. This way, you can access and binge-watch exactly what you need, from selecting the right awards to go for, to crafting winning entries and leveraging them. Monthly access starts at $397, and in 30 days you can fill your boots!
But does using an external specialist award writer improve your chances of winning? While the practice of using an awards writer is entirely legitimate, there is an awareness that some judging panels may hold unconscious bias against entries that appear obviously outsourced or formatted by an external agency. They most certainly run entries through AI checkers and have been known to immediately toss out obviously AI-generated entries, even before reading them.
Over the years, we’ve navigated this reality by removing our fingerprints entirely from the submission process. We never enter awards under our own agency name, and we most certainly put entries through multiple quality control checks. We open portal accounts in the client’s name, ensuring that all verified contact details belong to your organisation.
We create bespoke support documents crafted strictly in your brand colours and corporate fonts, ensuring the entire application reads authentically in your unique tone of voice. We maintain complete confidentiality and do not spruik our involvement until after the official results are announced. The key to success is working with professional award writers who deeply understand the landscape, enabling you to target prestigious programs that operate with total integrity. We may not guarantee you a win (because we don’t enter you into the pay-to-win ones), but we do give you a 100% guarantee that you will be able to leverage your award entry to build credibility associated with the award programs that raise your profile higher.
Elevate Your Profile and Claim Your Recognition
Investing in professional award writing isn’t about feeding an ego or buying a trophy for the office shelf. It’s a highly strategic, long-term investment in your marketing, your corporate credibility, and your long-term business growth. By stepping away from the keyboard and trusting specialists to articulate your value, you save precious hours and position your brand, business, organisation, mission, project or team as a trusted market leader.
Are you ready to stop guessing what judges want and start building an undeniable winning streak?
Contact the expert team at The Audacious Agency today to book an Ambition Call and let us help you turn your hard work into widespread industry recognition.
**Categories:** Awards, Profile Building
---
### [Unlocking Success Means Being Paid to Play](https://theaudaciousagency.com/unlocking-success-means-being-paid-to-play/)
**Published:** June 16, 2026
**Author:** Audacious Agency
**Content:**
Every little kid harbours a dream of becoming a major sporting hero or a celebrated movie star. The fundamental reason behind this universal desire is remarkably simple: these individuals are paid to play.
Whether they are competing on the global stage at the Olympics, representing their country in a soccer World Cup, or performing a captivating role in a movie or theatre production, they earn an excellent living by engaging in something that feels inherently joyful and fun.
It’s entirely natural that society occasionally looks at successful sportspeople and celebrities with a touch of envy because they have managed to align their daily efforts with passion and natural skill. However, a profound shift occurs when business owners, innovators, and thought leaders begin to view their everyday professions through this exact same lens. By building a powerful personal brand around what you genuinely love doing, it becomes entirely possible to earn a premium income for activities that make you feel as though you are playing every single day.
Achieving this enviable position requires a deliberate strategy to elevate your profile, expand your visibility, and cement your credibility in the industry, because industry recognition serves as the ultimate megaphone to amplify your standing as the undisputed go-to authority in your sector.
While the journey to the top demands exceptional dedication, the absolute quickest way to build this elite profile is through the strategic pursuit of business awards. Unfortunately, many brilliant professionals lack the time to navigate the complex application processes, or they find themselves held back by imposter syndrome. This is why entering awards can unlock your business success, transform your narrative, and place you firmly on the path to being paid to play.
Shifting Perspectives and Embracing the Celebration of Success
Every time the red carpet rolls out for the Oscars, the Tonys, or the Golden Globes, the entire world pauses to celebrate peerless excellence. Every Olympics or World Cup draws a huge crowd, media speculation and sponsorship funding. No matter how a person might view celebrity culture or specific competitive teams, it’s impossible not to admire the sheer amount of hard work and relentless grit these individuals have invested to stand on those prestigious stages. In the business world, prestigious accolades function much like an Oscar or an Olympic medal, serving as undeniable, third-party validation of your professional expertise.
The Audacious Agency frequently collaborates with extraordinary change-makers, entrepreneurs, and thought leaders who are actively redefining leadership and innovation on an international scale. A prime example is the remarkable Nikki Langman, a specialist Lego playmaster who speaks at universities worldwide on resilience, strength, and courage. Her unique methodology focuses on building an unbrickable mindset and identifying exactly which elements make a life truly extraordinary. Witnessing her stand proudly on a global stage to receive a coveted Stevie Award for Women in Business in 2025 was a magnificent testament to the power of personal branding. Her success beautifully illustrates how a highly specialised business can be amplified through global recognition, turning professional expertise into an inspiring game in which you are rewarded for your unique talents.
When it comes to sports, we tend to have our favourite teams and players, and we all get involved in World Cups and the Olympics to cheer on our country. Almost every child at school when I was growing up wanted to be an All Black. We put these superstars on podiums and hero-worship them, with plenty of envy about how much some of them get paid to play, while overlooking the effort it took to get there and the knife-edge many live on if they get injured or fail to be selected. We don’t see the training mornings and torn tendons; we just see the playing field. And it’s the same with business awards, where a red carpet photo looks easy, because the hard work has taken place behind the scenes.
Moving Beyond the Pitfalls of a One-Off Mentality
Despite the clear benefits of business recognition, many talented entrepreneurs stumble because they treat the process as a desperate, one-time gamble rather than an ongoing marketing strategy. They pour their entire heart, soul, and financial resources into a single, high-profile submission, pinning their corporate self-worth to that outcome alone. When they don’t secure the win, the resulting disappointment can be completely crushing, and they slink off, back to the shadows. We call this Telstra Trauma, named after the immense pressure businesses place on themselves to win that specific, iconic Australian accolade. When an exceptional business misses out due to fierce competition or subjective judging, they mistakenly conclude that awards are a waste of time, rather than realising that relying on a single application is like trying to win a World Cup without training for it.
This can also lead to the thought process that starting small and building up to bigger awards is a better approach, and sometimes it is. There are plenty of local or community-based awards to go for, but many become deeply disillusioned by the reality of local popularity contests or the unconscious bias of regional judging panels. Then there’s the ‘almost but not quite’ syndrome, where a business achieves a finalist placement or a runner-up certificate but misses the top trophy, which frequently induces a scarcity mindset. Leaders focus entirely on what they didn’t achieve, rather than celebrating the immense validation of being ranked among the absolute best in their field. You just have to look at X Factor or Got Talent shows to know that the winner isn’t always the one who goes on to great success. To overcome these mental hurdles and save precious hours, smart operators look to expert Award Writers to implement a consistent, twelve-month campaign with a strategic plan that treats recognition as a highly sustainable marketing channel.
Weaving Your Winning Narrative with the Human Touch
Judges are entirely human, and humans are hardwired to respond to captivating storytelling rather than dry, sterile lists of corporate achievements. An award submission should read like a beautifully paced mini-movie, introducing the deep-seated challenges faced by a community or industry, presenting your innovative solution, and demonstrating the massive positive impact you have created. Expert Award Writing is an intricate art form that uncovers the fascinating, backstage moments of your business journey, highlighting your core motivations and the profound distances you have travelled.
This narrative-driven approach is precisely how the leadership expert and Ironman athlete Anton Guinea transformed his professional trajectory. After surviving a near-fatal workplace accident at the age of twenty-one, he completely re-evaluated his purpose, eventually becoming one of the most sought-after motivational speakers and authors in the country. When he sought a comprehensive, external audit of his business impact, he partnered with our agency to translate his psychological safety and human-centred leadership programs into competitive submissions. The result was spectacular, culminating in a Gold Stevie Award for Thought Leader of the Year alongside a Silver Stevie Award for Achievement in Thought Leadership. He’s now gone on to champion influential leaders with a podcast and book series. By capturing his raw human story alongside his commercial triumphs, the application stood out dramatically, proving that an authentic voice is essential to captivate a judging panel. Anton is the epitome of being paid to play – he loves transforming lives, improving physiological safety in workplaces and motivating leaders to have more impact. He’s leveraged awards to raise his profile and create a ripple effect that’s spreading around the globe.
Leveraging Your Profile from Day One
The single greatest mistake an organisation can make is waiting for the final results to be announced before they begin leveraging its award entry. Strategic profile building must commence the absolute moment your application is submitted. Just like the soccer-mad kid who kicks a ball up and down the street for hours each day before making their way to a World Cup or a movie star attending endless auditions while being a carpenter during the day until they get their big break (like Harrison Ford), you need to consider the opportunities to maximise every moment.
The multi-month judging period offers a goldmine of engaging content ideas that can be immediately deployed across your digital channels. You can share behind-the-scenes insights regarding your review process, openly thank your supportive team, and repurpose key data points from your application into thought-provoking LinkedIn articles and blog posts.
The positive power of awards operates on a rising tide lifts all ships philosophy. By actively celebrating your finalist status, utilising official event graphics, updating your email signatures, and networking with fellow nominees, you instantly establish branding by association. This strategic visibility builds an unstoppable momentum that attracts higher-paying clients, lucrative speaking engagements, and prestigious corporate partnerships long before the winner is called on stage.
Ultimately, the process of pursuing awards is a profound investment in your personal self-belief and your long-term corporate growth. It forces you to pause, zoom out, and recognise the true impact of your hard work. Interestingly, the world-renowned Stevie Awards derive their name from the Greek word for “crowned,” which perfectly mirrors the historical significance of the laurel wreath draped around the necks of Olympic champions and now seen as a timeless symbol of victory and honour.
If you are ready to stop waiting, stop hiding in the changing rooms or backstage, and start being paid to play, it is time to take definitive action. Contact the specialist team at The Audacious Agency today to book an [Ambition Call](https://theaudaciousagency.com/taa-ambition-call), or take our comprehensive [online quiz to discover exactly how award-ready your business is right now](https://theaudaciousagency.com/quiz-are-you-award-ready/).
**Categories:** Awards, Profile Building
---
### [Anneli Blundell – Calibrating Credibility through Communication Dynamics](https://theaudaciousagency.com/anneli-blundell-calibrating-credibility-through-communication-dynamics/)
**Published:** May 19, 2026
**Author:** Audacious Agency
**Content:**
Anneli Blundell began her professional journey in the high-stakes world of banking and finance. After several years in the corporate sector, she transitioned into a corporate refugee, launching her own coaching and consulting operation over two decades ago. While she initially set out to be an executive coach, her practice naturally evolved as clients began requesting she work with their entire teams and organisations.
Anneli identified a critical gap in traditional leadership training: the tendency to rely on static scripts rather than understanding communication as a living, breathing dynamic. She observed that organisations often struggle with a lack of psychological safety or, conversely, a “nice” culture that avoids necessary performance feedback. Her goal was to move beyond simple skill-building and help organisations cultivate cultures of conversation where dialogue directly drives business results. To achieve this, she needed to bridge the gap between being an expert in her field and being recognised as a proven, safe pair of hands for senior executive management.
Leveraging Visual Artefacts to Signal Trust
By strategically integrating awards and industry recognition into her brand, Anneli has successfully built a highly credible profile that differentiates her in a crowded professional services market. She views awards not merely as trophies, but as visual artefacts that perform the heavy lifting of building trust before she even enters a room. This approach has allowed her to bypass the need for a traditional CEO background or a PhD, using gold medals to signal that she has delivered exceptional results for high-level clients.
The impact on her business has been significant, particularly regarding client tenure. Anneli notes that her ability to maintain multi-year relationships with organisations – often expanding from small pilot programs to organisation-wide rollouts – is a direct result of the relevance and proven impact her recognised status provides. Her strategic approach to awards ensures that each accolade is repurposed and leveraged for years, fitting seamlessly into her brand positioning and modalities such as keynote speaking, authorship, and leadership development.
Industry Excellence and Professional Recognition
Anneli Blundell has earned several prestigious accolades that validate her expertise across various modalities:
- L&D Professional of the Year 2021 Issued by the Australian Institute of Training and Development
- Bronze Stevie Award for Women in Business – Women helping Women 2021
- Gold Stevie Award for Female Entrepreneur of the Year 2021
Message from the Client: A Philosophy of Care and Courage
Anneli emphasises that communication is never a vacuum; it is a balance of conversations of care and conversations of courage.
She believes that the core skill for any modern leader is the ability to calibrate between these two levers based on the individual and the cultural context.
Reflecting on the power of external validation, Anneli shares:
*“A little shiny gold medal speaks so much louder than the past five clients that you’ve had that nobody really gets to talk to or hear about. Clients make this unconscious link – that gold medal means you have worked with excellent clients and delivered great results”.*
Her final advice for those looking to elevate their impact is simple:
*“Start sooner. Be braver. Think bolder. It is never too late to invest in developing your communication skills, regardless of your current role or position”.*
Connect with Anneli Blundell
To learn more about Anneli’s work in humanising the leadership landscape or to explore her programs and publications, use the links below
Website:[ anneliblundell.com](https://anneliblundell.com/)
LinkedIn:
[](https://open.spotify.com/episode/5Udv0RRaXcGTaz2SypWBES?si=0emlKJ0hQieQyEiKFdXHrg)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-58-anneli-blundell-calibrating-credibility-through/id1813785588?i=1000766395779)
**Categories:** Content Marketing, Podcast, Profile Building
---
### [The Trust Currency: Why Awards are the New Gold Standard in a Post-Truth Economy](https://theaudaciousagency.com/the-trust-currency-why-awards-are-the-new-gold-standard-in-a-post-truth-economy/)
**Published:** May 16, 2026
**Author:** Audacious Agency
**Categories:** Awards, Profile Building
---
### [The Business Of Building A Credible Profile](https://theaudaciousagency.com/the-business-of-building-a-credible-profile/)
**Published:** April 27, 2026
**Author:** Audacious Agency
**Categories:** Awards, Content Marketing, Profile Building, Publicity
---
### [Karen Perks, Mikare: Bridging the Gap in Healthcare Infrastructure](https://theaudaciousagency.com/karen-perks-mikare-bridging-the-gap-in-healthcare-infrastructure/)
**Published:** April 27, 2026
**Author:** Audacious Agency
**Content:**
Karen Perks is the founder and CEO of Mikare Health, a company born from a harrowing personal experience that highlighted systemic failures within the healthcare industry.
Her journey into health tech was not driven by a background in medicine, but by the necessity of a mother who saw her daughter misdiagnosed by 30 different doctors.
After watching her daughter suffer through 200 seizures in 10 months and endure periods of unconsciousness lasting up to 24 hours, Karen realised that the clinical process was failing to capture the vital longitudinal data necessary for an accurate diagnosis.
With a professional background in electronic banking and innovation dating back to 1993, Karen possessed a process-driven mindset. She had spent months manually collecting data on her daughter’s health, eventually compiling a 284-page report complete with pivot tables and trend analysis. Despite the detail, this ‘business report’ of her daughter’s health was largely dismissed by clinicians. Karen’s goal was to solve the issue of cognitive bias in clinical settings and provide patients with a tool that gives them a voice, ensuring their personal health data travels with them across different providers and jurisdictions.
Outcome: From “Just an App” to Essential Infrastructure
By leveraging the power of AI and mobile technology, Karen developed a solution that allows patients to record real-time data, take photos for clinical context, and generate evidence-based health reports. A turning point for Mikare Health was the strategic decision to enter industry awards early in the product’s lifecycle. Despite the product not being fully live at the time, securing an international award provided immediate credibility and leverage in high-level business conversations
The impact of this recognition was transformative for both the business and Karen’s own leadership mindset. Winning an award alongside major international tech companies neutralised the perceived disadvantage of being a small, Australian-based team. It shifted the internal branding of the product from being “just an app” to being recognised as a critical infrastructure layer in healthcare. This newfound confidence allowed Karen to stop apologising for her innovative solution and instead stand as an equal to large-scale health organisations. The award has since been integrated into all marketing materials, opening doors for strategic growth in markets like the United Kingdom.
Result: Awards and Recognition
Karen Perks and Mikare Health have achieved significant milestones in their pursuit of excellence and credibility, including:
- 2025 Stevie Awards For Women In Business, Bronze for Best Health Tech Product for or by Women.
Message from the Client: Innovation and Advocacy
The drive behind Mikare Health is rooted in the belief that patients and their families know their own health better than anyone else, yet they are often the least heard in the room. Karen reflects on the power of providing evidence rather than just anecdotes:
“I see AI as a saviour to our family. It saved my daughter’s life… it provides context to the questions and the reality of health. If I’m not there, the doctor would be under the perception that she eats a normal dinner. Now, we take a photo and show them the plate.”
Karen encourages other founders not to wait for “perfection” before seeking recognition. She views the awards process as a way to honour the hard work and validate the solution’s value to society:
“The award is like that silent friend who’s always there supporting you from behind. It gives you the confidence to stand there and go, ‘This is something that you need.’ Awards neutralise businesses; it becomes irrelevant how big you are or how many staff you have.”
Looking back at her career, her advice to her younger self – and to other innovators – is to lean into the technical side of things without fear:
“I would go back to 1993 and take more notice of the coding. I would not be afraid of breaking the computer or pushing the boundaries.”
Contact
To learn more about Karen Perks and the healthcare infrastructure being built at Mikare Health, visit the following links:
- Website:
- LinkedIn:
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/thats-audacious/id1813785588)
**Categories:** Best Sellers, Interview, Podcast
---
### [Translating Identity into Influence with Jane Mow](https://theaudaciousagency.com/translating-identity-into-influence-with-jane-mow/)
**Published:** March 13, 2026
**Author:** Audacious Agency
**Content:**
In this episode of That’s Audacious, Lauren Clemett sits down with Jane Mow, a Sydney-based personal brand stylist and image consultant.
With nearly 20 years of experience, Jane helps ambitious women translate their identity into a wardrobe that commands attention.
Rather than just talking about fashion, Jane dives deep into the psychology of profile building, explaining why how we present ourselves is a vital business tool for anyone looking to increase their authority and credibility.
The Psychology of Presence
Jane explains that personal styling is about far more than just looking nice – it’s about energy. When you look in the mirror and feel polished, your internal vibration shifts. This confidence translates into your body language and how you walk into a room.
“When you feel that slight uplift, the person receiving you feels that too,” Jane notes. “They suddenly want to gravitate towards you and tune into what you’re saying.” Conversely, feeling “drab” or “frumpy” can create an emotional block that prevents you from communicating effectively.
Profile Building: Inside Tips from Jane Mow
1. 1Your Wardrobe is Your Business Card Jane has trademarked the phrase: “What you wear is your business card.” In a world where first impressions are formed in under three seconds, your image is the first piece of information people process. If you want to be seen as a trusted expert or a leader, you must visually align with that role before you even speak.
2. 2Audit Your Confidence Jane suggests a “Marie Kondo” style approach to your closet, but with a focus on profile. If an item doesn’t make you feel elevated or confident, it shouldn’t be in your wardrobe. “Why wear things that accentuate bits you don’t want to show? Those should be camouflaged so you can focus on the conversation, not your outfit.”
3. 3Dress for the Relationship Phase One of Jane’s key insights is that your wardrobe should evolve as your professional relationships do.
- The First Meeting: Aim for an elevated look (like a blazer) to establish authority and trust.
- The Established Relationship: Once you’ve warmed up your audience and they know your value, you can transition to dressy casual or a style that shows more of your fun, outgoing personality.
- List Element
**4** Align with Your Industry Expectations While personal style is about what you like, profile building is about what your business requires. We
We Jane helps clients find the sweet spot between their favourite colours and the expectations of their industry.
For example, a speaker on a corporate stage may need to incorporate authority-boosting elements like blazers, even if they add their own sparkle or unique flair.
Sustainability and the High-Profile Wardrobe
For leaders who value social impact and sustainability, Jane recommends moving away from fast fashion impulse buys. Instead:
- **Utilise Dress Hire:** Perfect for red-carpet events or awards nights where you want a high-impact look without the waste.
- **The Rotation Strategy:** Build a versatile capsule of high-quality blazers, pants, and dresses that can be mixed and matched. This ensures you look different in social media content while actually owning fewer, better-quality items.
Jane’s Final Word on Audacious Growth
When asked what advice she would give her younger self, Jane’s message was simple:
“Keep pushing. Don’t ever let anyone tell you that you can’t do something. When there is a brick wall, find a way around it. There are a hundred million ways to skin a cat.”
Connect with Jane Mow
To learn more about Jane’s Unforgettable Style Workshop (conducted quarterly via Zoom) or her personal consulting services, check out the links below:
Website:[ janemow.com](https://janemow.com)
Instagram:[ @janemowstylist](https://www.google.com/search?q=https://www.instagram.com/janemowstylist)
LinkedIn:[](https://www.google.com/search?q=https://www.linkedin.com/in/jane-mow-image-consultant)
[](https://open.spotify.com/episode/4bLBBUAZllgZYDIzwea8c3?si=RkYaFMnKSa-YKXvdamKSew)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-56-translating-identity-into-influence-with-jane-mow/id1813785588?i=1000754794128)
Don’t forget to subscribe to That’s Audacious on your favourite podcast channel for more insights into building a world-class profile –
**Categories:** Personal Branding, Podcast, Profile Building
---
### [Disrupting the Great Australian Dream with Award Winning Affordable Living](https://theaudaciousagency.com/disrupting-the-great-australian-dream-with-award-winning-affordable-living/)
**Published:** February 11, 2026
**Author:** Audacious Agency
**Categories:** Awards, Content Marketing, Interview, Podcast
---
### [Celebrating Our Audacious Women at the 2025 Stevie Awards in NYC](https://theaudaciousagency.com/celebrating-our-audacious-women-at-the-2025-stevie-awards-in-nyc/)
**Published:** December 30, 2025
**Author:** Audacious Agency
**Content:**
There is an energy in New York City that you just can’t find anywhere else—especially when you gather the world’s most fantastic female entrepreneurs, executives, and innovators in one room.
On November 10, 2025, the Broadway Ballroom at the Marriott Marquis in Times Square was transformed into a powerhouse of inspiration for the 22nd Annual Stevie Awards for Women in Business. As the “Oscars” of the business world, the Stevies are about more than just a trophy; they are a global stage for the impact, resilience, and audacity of women who are rewriting the rules of industry.
For The Audacious Agency, we are incredibly proud to have supported our clients through this journey—from the initial spark of an entry to seeing their name on the big screen. It was an evening none of us will forget, with Gold, Silver, and Bronze winners were announced to a live global audience.
Not only did these amazing women stand up on that global stage to deliver their acceptance speeches but they also shone brightly in times square. With personalised billboards for the whole of NYC to see, the entire night was a dream come true for many.
We are thrilled to celebrate the incredible success of these courageous women in business this year.
**Mental Wealth International, Emma Weaver:** Achievement in Workplace Mental Health Programs for Women – GOLD
**3 Phase Marketing, Sonia Majkic:** Woman of the Year – Advertising, Marketing & Public Relations SILVER, Most Innovative Woman of the Year – Advertising, Marketing & Public Relations – SILVER
**Green Panther Skincare, Lucie Durey:** Startup of the Year Consumer Products Industries – BRONZE, Best New Product or Service of the Year – Consumer Products – BRONZE
**FAAA, Sonia Majkic:** Organisation of the Year – Government or Non-Profit– More Than 10 Employees – SILVER
**Property Mastermind, Hilary Saxton:** Book of the Year – BRONZE, Most Innovative Business Podcast by or for Women – BRONZE, Maverick of the Year – SILVER, Most Innovative Woman of the Year Industry – Property – SILVER
**Jared Dunscombe Foundation, Jonelle Colabufalo:** Organisation of the Year – Government or Non-Profit– 10 or Less Employees – BRONZE, Female Innovator of the Year – Government or Non-Profit –10 or Less Employees – BRONZE, Event of the Year (fundraiser) – SILVER, Female Thought Leader of The Year – Government or Non-Profit – SILVER
**Hear Us Roar, Karen Weaver:** Most Innovative Online Community – Gold, Most Resilient Women-Owned Business – SILVER, Global Expansion by Woman Entrepreneur – BRONZE, Documentary of the Year by a Woman – BRONZE
**Emmilia O’Sullivan:** Most Resilient Female Leader – SILVER
**The Divorce Course, Laura Furiosi:** Most Innovative Podcast – GOLD, Most Innovative TikTok – Gold
**Queen Code, Laura Murihead:** Female Thought Leader of The Year – Consumer Services – BRONZE
**Story Sharing, Nimarta Verma:** Mentor or Coach of the Year – Business – BRONZE, Female Thought Leader of The Year Business Services – BRONZE
**The Marketing Factory, Marissa Candy:** Achievement in Healthcare – Services Marketing – GOLD, Most Innovative Woman of the Year – Advertising, Marketing & Public Relations – SILVER, Maverick of the Year – SILVER, Podcast Of The Year – BRONZE
**Tanjia Coleman:** Book of the Year – BRONZE
**Lisa Blair Sails The World, Lisa Blair:** Documentary of the Year by a Woman – Ice Maiden – GOLD, Climate Protection and Sustainability Campaign of the Year – GOLD
**Nikki Langman:** Startup of the Year: Business Services Industries – SILVER, Maverick of the Year – SILVER, Most Resilient Female Leader – SILVER
**Mikare, Karen Perks:** Best Health Tech Product for Women – BRONZE
**The Ginsburg Firm, Fleur Madden:** Women Helping Women – Business – GOLD, Achievement in Mentorship Program – GOLD
**STJ Consulting, Scharrell Jackson:** Best Female Entrepreneur – Business Services –10 or Less Employees – SILVER, Woman of the Year – Government or Non-Profit – SILVER, Organization of the Year – Government or Non-Profit–10 or Less Employees – BRONZE
**Learning Dimensions Network, Melissa Williams:** Female Thought Leader of The Year- Business Services – SILVER, Woman of the Year – Education – GOLD
**Cadence Speaker Academy, Shelby Jo-Long:** Achievement in Thought Leadership Communications or PR – BRONZE and Achievement in Mentorship Program – BRONZE
### Ready to take a bite of the Big Apple in 2026?
The gala may be over for this year, but the momentum is just beginning. If you’ve watched these wins from the sidelines and thought, “That should be me,” then this is your sign.
The Audacious Agency is already planning our 2026 NYC Tour for the next Stevie Awards for Women in Business. We don’t just write winning entries; we provide the ultimate “inner circle” experience—from strategic profile building and award submissions to being right there by your side as you walk up onto that stage to accept your award and stand in Times Square getting professional photos of you with your very own billboard!
Don’t wait for the opportunity to find you—create it. Join us for the 2026 NYC Tour and let’s show the world how audacious you really are.
[Check Out NYC 2026 Here!](https://theaudaciousagency.com/nyc26/)
**Categories:** Awards, Profile Building, Results
---
### [Why "Fast, Good, and Cheap" Actually Exists (And How to Prove It)](https://theaudaciousagency.com/why-fast-good-and-cheap-actually-exists-and-how-to-prove-it/)
**Published:** January 21, 2026
**Author:** Audacious Agency
**Categories:** Awards, Profile Building
---
### [The Fusion of Corporate Acumen and Theatrical Artistry](https://theaudaciousagency.com/the-fusion-of-corporate-acumen-and-theatrical-artistry/)
**Published:** January 19, 2026
**Author:** Audacious Agency
**Content:**
Carmen Sederino is the visionary founder behind Illuminated Story, a specialist consultancy that helps founders and global leaders transform high-stakes presentations into unforgettable performances.
Carmen’s journey is a unique tapestry woven from two distinct worlds: the disciplined, high-pressure environment of corporate leadership and the expressive, creative realm of the performing arts.
Despite being a painfully shy child, Carmen discovered her voice on stage at age five, eventually earning a Bachelor of Performing Arts with Honours. However, rather than immediately pursuing the limelight, she pivoted into the corporate sector. Over an 18-year career, she climbed the ladder to become a National Manager and Brand Manager for a major retailer, managing teams and overseeing international manufacturing partnerships. It was here that she identified a critical gap: intelligent, capable leaders who were terrified of public speaking.
Carmen realised that communication is a skill, not a birthright. Seven years ago, she left the safety of her corporate career to launch Illuminated Story. Her goal was to blend her theatrical training with her business expertise to help professionals stop hiding behind lecterns and start making an impact.
From Standard Keynote to Keynote Show
Through her work with Illuminated Story, Carmen has reshaped how leaders approach the stage. She moves her clients away from the ‘standard’ corporate keynote often characterised by boring slides and low energy, toward what she calls a keynote ‘show’. This approach integrates theatrical elements to create an experience that captivates the audience rather than just informing them.
A major outcome of Carmen’s coaching is the dismantling of the ‘fear myth’. She teaches that nerves are not an enemy to be eliminated but a source of energy to be harnessed. She emphasises that being a “performer” doesn’t mean being inauthentic; it means adapting your natural behaviour to the size of the room. She uses the analogy of how one behaves in a quiet church versus a rowdy football match: both are authentically you, but the energy and vocal projection differ. By helping clients unlock energy for the stage, she enables them to deliver with the necessary passion and volume to command a room.
Key Insights for Aspiring Speakers
Carmen shared several actionable insights during the podcast for those looking to elevate their profile and stage presence:
- The Camera Never Lies: You cannot improve what you cannot see. Carmen insists that speakers film their talks. She advises watching the footage twice: once to “get over your ego” and the discomfort of seeing yourself, and a second time to critically analyse what landed with the audience and what fell flat.
- Relevance is King: Stories are powerful, but only if they serve the point. Carmen advises against telling a story just for the sake of it; it must bridge the gap between concepts or illustrate a specific lesson.
- The Myth of “No Stories”: Many corporate professionals believe they have no stories to tell because they are data-driven. Carmen argues that everyone has stories – even an engineer rowing a boat can derive lessons on leadership and resilience. It is about mining life experiences for moments that resonate with the human condition.
- Sensory Storytelling: To truly engage an audience, speakers must use the five senses. Good storytelling puts the audience in the scene, making them feel the experience rather than just passively observing it.
Carmen’s philosophy is based on the belief that it is never too late to reinvent yourself or master a new skill. Her advice cuts through the noise of perfectionism and encourages leaders to embrace the learning process.
“If you’re thinking, ‘I don’t know if I can do that,’ my answer is yes, you absolutely can… instead of thinking ‘I can’t do that,’ think ‘I don’t know how to do that yet.’ This is a skill. It’s not something you’re born with.”
“Life doesn’t stop at 30. You don’t need to have a cut-off to something that’s a dream of yours. And sometimes you don’t know how your dreams are going to show up. Mine has now manifested into this business where I get to use both the 18 years in corporate… and bring back the performance part of myself.”
Contact
To learn more about how to illuminate your own story or to access Carmen’s masterclasses:
**Website:**[ www.illuminatedstory.com.au](http://www.illuminatedstory.com.au)
**Podcast:** Listen to the full episode on That’s Audacious via your favourite podcast channel – Link to episode.
Carmen Sederino is the founder and visionary behind Illuminated Story, a revolutionary approach to transforming high-stakes presentations into unforgettable performances. With a unique blend of theatrical artistry, business acumen, and communication expertise, Carmen has established herself as the premier strategist for visionary founders and global leaders seeking to elevate their public speaking from mere words to lasting impact.
[](https://open.spotify.com/episode/0cNJC7fUep0oyPmhcLu4gX?si=hUxfZuBRRVWMH6kNLJUGyQ)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-54-the-fusion-of-corporate-acumen/id1813785588?i=1000745676397)
**Categories:** Interview, Personal Branding, Podcast
---
### [The Audacious Snowball Effect: How to Go From "Frozen" to Unstoppable](https://theaudaciousagency.com/the-audacious-snowball-effect-how-to-go-from-frozen-to-unstoppable/)
**Published:** December 27, 2025
**Author:** Audacious Agency
**Content:**
Ask yourself a difficult question right now: “Does the industry respect me more today than they did a year ago?”
If the answer is “No” or even “About the same,” your brand is currently frozen.
While you’ve been busy keeping your head down and doing the work, the marketplace has continued to evolve. Competitors have emerged, new tech and AI are taking over content creation, the noise has gotten louder, and attention spans have shortened. In a moving market, standing still is actually moving backwards.
Many business owners suffer from a specific form of paralysis. We call it the frozen state. Often triggered by Tall Poppy Syndrome or the creeping doubt of Imposter Syndrome, you might feel that you haven’t done enough, or that claiming your expertise is arrogant and awards are merely vanity metrics reserved for the big end of town. This mindset keeps you stagnant. It keeps you a hidden secret rather than a market leader.
The truth is that silence is not a strategy and no one else is going to go out there and promote you, your innovation, service, products, business or approach. To break the ice, you don’t need a stroke of luck or a massive marketing budget. You need momentum.
You need a system that turns a single action into a continuous cycle of visibility.
We call this the Audacious Snowball Effect.
The Anatomy of Momentum
Real profile building is rarely about one big, lucky break. It is about strategic layering. Consider the trajectory of the fabulous Hilary Saxton.
Hilary came to us with a complex ecosystem. She needed to elevate her personal brand alongside her business brand, whilst also drawing attention to her book and podcasts. The challenge was not a lack of expertise; it was a lack of unified momentum. Her brilliance was evident to those who worked with her, but the wider industry needed to catch up.
We did not start by shouting into the void. We started with the first stage of the Snowball Effect: The Strategic Plan. We mapped out a Unique Profile Position (UPP) that encompassed her diverse offerings and focused on her overarching approach – resilience.
Once the strategy was set, we moved to execution. We began entering awards that aligned specifically with her narrative of strength, adaptability and business acumen. But we didn’t just hit “submit” and hope for the best. We used the content from those entries to secure her placement in online publications, offering expert commentary on business and leadership.
The results illustrated the power of the Snowball Effect perfectly. The award entries provided the raw data and credibility. The leveraging of those entries built her digital footprint. Today, Hilary has launched her new professional speaker website and established herself as a sought-after keynote speaker –
By championing her unique approach to “Building Your Empire,” she has moved from being an expert in her field to a recognised authority. She is only just starting to leverage her wins, yet the momentum is already doing the heavy lifting for her.
Why the Snowball Works
You cannot build this kind of surround sound authority overnight. It requires a methodical approach that leverages the 3 R’s of Profile Building: Reputation, Recognition, and Respect.
The Audacious Snowball Effect works because it creates efficiency. Here is how the system compounds over time:
1. 1It starts with a push (Plan & Reputation): You cannot build a profile on shaky ground. You need to clarify your Unique Profile Position first. This gives you an edge and gives your audience a reason to choose you. Ideally, you have a strategic 12-month plan that keeps the ball rolling.
2. 2It gathers layers (Recognition): This is where most people fail; they hang their hat on entering one award and hope for the best. Writing and submitting the entry is just the beginning. While the judges deliberate, you should already be repurposing that content into blog posts and social media tiles – using the metrics and stories from your entry to communicate your impact immediately, building the snowball even bigger
3. 3It gains speed (Leveraging): Suddenly, you are a nominee in one award, a finalist in another and a winner in one too. When you leverage the status regardless of the final outcome, you validate your expertise. Your profile builds speed as you add layers of credibility.
4. 4It surrounds the audience (Respect & Profile Boosting): Before long, your prospect sees you everywhere. You’re on LinkedIn, in industry news, on awards finalists and winner lists, and guesting on podcasts. The “Snowball” is now large enough that it commands attention on its own.
The longer and more consistently you build the snowball effect, the more efficient it becomes. The content you create in Month 1 feeds the opportunities in Month 6. However, this relies on constant forward motion. If you stop entering, stop leveraging, or stop pitching, the snowball melts.
### Audacious Tip:
The hardest part of a snowball is the first rollover. The friction is highest when you are standing still. You might feel you don’t have the time to gather the data or the confidence to claim your achievements. This is normal.
But remember: once you have a plan, the momentum eventually takes over. The system is designed so that your time commitment reduces as your profile value accelerates. You just need to be brave enough to give it that first push.
Are you ready to break the ice?
Don’t let another year pass where you stay the best-kept secret in your industry. It is time to start building the momentum that leads to genuine respect and revenue.
Take our Award Readiness Quiz today. It is the first step in defining your strategy and finding out exactly how audacious you can be.
**Categories:** Awards, Profile Building
---
### [From Survival Mode to Standing Ovations: Nikki Langman’s Unbricklable Journey](https://theaudaciousagency.com/from-survival-mode-to-standing-ovations-nikki-langmans-unbreakable-journey/)
**Published:** December 18, 2025
**Author:** Audacious Agency
**Content:**
Nikki Langman is not your typical leadership expert. Known as the insatiable agitator, she is a speaker, author, and emotional intelligence (EQ) specialist who challenges the status quo by compelling individuals to confront their greatest obstacles. Her journey into this field was deeply personal, born from a 30-year history with addiction and a quest to understand her own behaviours and reactions. In the late 90s, she discovered the emerging science of emotional intelligence and spent the next 25 years researching and teaching it in the corporate world.
Despite her success, Nikki initially kept her skills compartmentalised. She was a master practitioner in emotional intelligence and, separately, certified in the Lego Serious Play methodology – a science-backed approach using constructivist play to unlock innovation. It wasn’t until a conversation with a speaker bureau leader, who suggested a merge of Nikki’s EQ insight and the Lego Play™ process. This was a moment Nikki describes as a combination of skills, becoming “the jam to my peanut butter,” and the merging of these two worlds created the Unbricklable™ approach.
Nikki has identified a gap in the mental health and well-being space, particularly within universities. Traditional talk therapy often struggles to engage young adults or those dealing with trauma, as they may lack the vocabulary to articulate their pain. Nikki’s goal was to launch Unbricklable™ as a proprietary framework combining EQ competencies with the metaphorical language of Lego Play™, to help people build their way out of survival mode and into a life of purpose. However, to penetrate the academic and corporate markets at scale, she needed to establish immediate credibility and prove that her method was far more than playing with children’s toys.
Nikki’s audacious move to validate her concept began at the highest level: the Yale School of Medicine, the ‘Mecca’ of emotional intelligence. Launching her proof of concept there, she received a standing ovation, confirming that Unbricklable™ was a viable and necessary tool for modern mental health.
To further cement this credibility and scale her business, Nikki strategically entered the Stevie Awards. She viewed this not as an exercise in ego, but as a critical business decision to speak the language that decision-makers understand. The application process itself proved to be an unexpected asset; it forced her to organise her intellectual property, media kit, and business plan into a cohesive narrative, something that had previously been scattered.
The results of becoming a multi-award winner have been transformative. Nikki reports that she now walks taller, and the wins have opened doors to new networks, including influential connections made during the awards ceremony in New York. The recognition has provided the leverage needed to approach universities and large organisations with confidence. Currently, she has interest from 87 schools in the United States alone and is moving toward a “train the trainer” model to scale her impact globally. By validating her innovative approach through awards, she has shifted the perception of her work from a novelty to a serious, award-winning mental health intervention.
Result
Nikki Langman’s innovative work was recognised with prestigious Silver Stevie Awards in the following categories:
- Maverick of the Year (Silver) – Recognising her ability to turn the status quo on its head.
- Most Resilient Female Leader (Silver) – Awarded in the category of Advertising, Business Services, Marketing, or PR.
- Startup of the Year (Silver) – Competing against major global entities like IBM.
Message from the Client
Nikki’s philosophy leads with action and resilience. She emphasises that waiting for perfection is a trap that holds leaders back.
“Stop waiting to feel ready because you never will. Courage is not a feeling. Don’t wait for courage before you act. It’s built from surviving your own failures.”
Regarding her unique methodology, she explains how externalising trauma through Lego bricks facilitates healing:
“The bricks have the problem. The bricks are concerned about something… when you externalise it, you no longer hold the pain or the shame.”
Her advice to aspiring award-winners and entrepreneurs is clear:
“Just say the thing, take the seat, build the thing anyway… Stop asking for permission from people who have never built anything worth talking about.”
Contact
To learn more about Nikki Langman and the Unbricklable™ program, or to inquire about her workshops and speaking engagements:
Website:
Follow on LinkedIn:
[](https://open.spotify.com/episode/79zzA1kSJ539E8T4CGKS9G?si=0kUxgq2nRdmXCjKJFtxANg)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-53-from-survival-mode-to-standing-ovations-nikki/id1813785588?i=1000741766763)
**Categories:** Interview, Podcast
---
### [Transforming Professional Connection Through Authentic Story Sharing](https://theaudaciousagency.com/transforming-professional-connection-through-authentic-story-sharing/)
**Published:** December 11, 2025
**Author:** Audacious Agency
**Content:**
Nimarta Verma, the founder of Story Sharing, is an exceptional professional known for her unique methodology that helps clients articulate and share authentic stories to build trust and connection. With a background spanning a decade in leadership coaching and extensive experience in brand and marketing for major global brands, Nimarta brings a deep understanding of communication to her work.
The Need for Authentic Human Connection
Nimarta noticed a critical gap between the corporate focus on “personal brand”, which often encourages a polished, impressive, but ultimately inauthentic presentation, and the genuine human need for connection.
Her initial business successfully created and articulated stories for major brands, but she realised that this framework didn’t translate authentically for individuals.
The motivation to pivot and develop her own methodology, ‘Story Sharing,’ emerged organically after a stranger, inspired by her personal podcast interview, asked for help sharing stories in the same way. The realisation that applying a brand framework to a human story results in a “cringe” and inauthentic experience was the catalyst for change.
This need for genuine sharing was amplified by Nimarta’s own challenging personal experience. While running her business and raising a young child, she endured a period of profound grief, losing six family members in a short time. Instead of maintaining a façade of success, she chose to share her truth, which, contrary to her fears of losing clients, led to more profound trust and even new business.
Nimarta’s clients typically fall into two categories: corporate leaders who need to build trust and connection within their teams and for career progression, and entrepreneurs, particularly women, who know they need to share their story but often believe their lives are too “normal” or “boring” to have any stories worth telling. Her goal is to move them beyond the superficiality of traditional ‘storytelling’, which often focuses on sounding impressive or a ‘happily ever after’ narrative, to ‘story sharing,’ which views story as a service, a mirror for others to relate to, and a genuine contribution.
Nimarta’s work addresses the growing paradox of today’s digital world: the saturation of AI-generated content is leading people to crave and seek out authentic, human connection, making authentic storytelling the “new coding”.
Validation and Amplified Impact
The decision to enter the Stevie Awards was a major personal and professional breakthrough for Nimarta. She experienced the common internal struggle, questioning her worth and the validity of her recently pivoted business. Overcoming this “impostor syndrome” was the first victory, forcing her to stand by her own advice to her clients and demonstrate the courage of sharing her story.
Winning the awards was a significant validation that her work is needed in the world. It also helped to silence discouragement from people who believed it would take a very, very long time to establish her new methodology. The wins affirmed that her idea, though recently birthed, had merit and was significant in its own right.
Attending the Stevie Awards ceremony in New York, described as the “Oscars of the business award,” provided a powerful experience, connecting her with magnificent people and remarkable international women. Winning alongside major international brands like TripAdvisor and IBM in her category cemented her confidence and provided tangible evidence that her business had a global impact.
Professionally, the win reinforced her absolute alignment with her purpose, a sense of conviction she had never felt before in her career. For clients, applying her StorySharing framework has led to dramatic increases in engagement, with one client doubling their best-ever impressions on a LinkedIn post. The engagement goes beyond mere numbers; comments show deep resonance, connection, and a feeling among readers that they are not going through this alone.
Result: Stevie Awards For Women In Business 2025
- Mentor or Coach of the Year – Business – BRONZE
- Female Thought Leader of The Year – Business Services – BRONZE
Lessons in Courage and Intuition
“I think a lot of people talk about authenticity. First of all, we’ve got to acknowledge that the way we’ve been taught to tell stories doesn’t lend itself for that authenticity when it comes to our story.”
“The breakthrough comes before that. The breakthrough is like me lying in bed at 2am thinking, Can I submit this award? Should I? Can I?’ And everything in me going, No, who are you to be doing this?”
“It pushed me to go, yep, I’m doing it. And then the courage it takes to message 30 past clients… and trusting that they’re not going to come back and say, no, you were pretty horrible. Which didn’t happen BTW.”
“I have never felt more aligned with who I am and what I’m doing, and I would tell my old self, younger self to trust her intuition because that’s what led me here.”
More Info
To find out more about Nimarta Verma and the Story Sharing methodology, please visit:
Website:
Website: [](https://nimartaverma.com.au/storysharing-workshop/)
[](https://open.spotify.com/episode/2AWHYotSnYSN2m0ANLE5VX?si=9pJrS35oTD67Vie59Mj-IA)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-52-transforming-professional-connection-through/id1813785588?i=1000740538219)
**Categories:** Interview, Podcast, Profile Building
---
### [Empowering Leaders to Build High-Performing Teams](https://theaudaciousagency.com/empowering-leaders-to-build-high-performing-teams/)
**Published:** December 8, 2025
**Author:** Audacious Agency
**Content:**
Angie Dunn, the driving force behind Agile Performance, is a seasoned sales leader with two decades of experience in corporate and start-up environments. After a distinguished career spent building substantial sales revenue for other businesses, Angie made a pivotal decision to focus on her own entrepreneurial dreams.
Her initial business venture centred on management and sales training, a natural fit given her background.
However, over four years, Angie observed that her most significant and consistent impact was not on the business structure itself, but on the performance mindset of the individuals she coached – be they salespeople, business owners, or managers. She recognised that regardless of how talented a team was, a business would always hit a ceiling if the leader lacked the ability to build and sustain a high-performance culture and engage their people. This insight led to the evolution of her company from Agile Sales and Management to the newly focused Agile Performance.
Angie’s focus is specifically on developing high-performing female emerging leaders, driven by the belief that there are not enough of them and that high-achieving women are pretty hard on themselves. Her overarching goal is to equip these leaders with the essential skills to manage themselves and their teams, creating highly engaged, high-performing environments.
Seeking external recognition to validate the vital work she was doing, Angie made the bold decision to enter the Stevie Awards. While the decision initially brought a mix of self-doubt and fear – a mental experience she notes is common when stepping into a new stage of a personal journey – the outcome was profoundly validating.
Winning a Stevie Award created a crucial proof point that the work Agile Performance is doing to support female leaders is both recognised and important. This external validation helped to quiet the imposter syndrome that even high-level executives experience, a phenomenon she addresses within her program.
The judges’ comments were also invaluable, highlighting the importance placed on women helping women grow. This feedback affirmed that her focus aligns with globally recognised values in leadership development.
The experience of applying for the award and the subsequent win reinforced one of her key business philosophies: “You can’t sell a secret”. After attending a leveraging workshop held by The Audacious Agency, Angie realised she needed to share her achievement more broadly, understanding that she must be her own best supporter to grow her profile. The award win became a powerful tool to amplify her voice, build credibility, and inspire action in others, aligning perfectly with her mission to empower leaders.
Result
**Bronze 2025 Stevie Award For Women In Business** – Achievement in Developing and Promoting Women – Advertising, Business Services, Marketing & PR – for the Agile Performance Leadership Blueprint Program.
Message from the Client
Angie’s insights, honed by years in high-stakes roles and now applied to coaching, offer powerful lessons for leaders:
“If you engage a great team, you keep them engaged. You’ll tap into that top piece of high performance.”
“Help them doesn’t mean do it for them. Help them means show them and then create the space for them to.”
“The act of applying for the award was something I had to push myself to do. And the validation of it coming back has… it has it’s silenced them now.”
“Continue believing that anything is possible and really let go of the limiting beliefs of what success has to look like… I actually haven’t had to sacrifice anything to be successful. It’s 100% possible, which is very, very liberating.”
Angie encourages leaders to get crystal clear on what success looks like for their team, writing it down for both themselves and their people, as a lack of clarity is one of the most common problems in business. She also advises that aiming for “80% as well as you would do is actually enough” to maintain momentum, provided there is a constant feedback loop.
Contact
To find out more about Angie Dunn and Agile Performance:
Website:
Program:
[](https://open.spotify.com/episode/1G3hs6UjAKu6xadZ8EHopF?si=jIs50QyoTvCOcrUGx8iSyQ)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-51-empowering-leaders-to-build-high-performing-teams/id1813785588?i=1000740139599)
**Categories:** Interview, Podcast, Profile Building
---
### [From Broker to Brand: Tammie Rimon’s Audacious Approach to Financial Clarity and Profile Building](https://theaudaciousagency.com/from-broker-to-brand-tammie-rimons-audacious-approach-to-financial-clarity-and-profile-building/)
**Published:** December 4, 2025
**Author:** Audacious Agency
**Content:**
Tammie Rimon is the founder and principal broker of 2020 Finance Brokers and an expert in property and finance, with nearly two decades of experience helping Australians build lasting wealth.
She co-founded the business with her husband in 2015, bringing a passion for supporting clients to achieve their financial goals through smart lending structures and strategic property investment. The business name, 2020 Finance, reflects their commitment to providing clients with transparency and clarity, or 2020 vision, regarding their financial goals.
Tammie’s expertise is crucial because many clients often overlook the complexities of finance, sometimes going directly to their bank only to be rejected due to strict policy, missing out on opportunities. She and her team take a holistic approach, looking beyond just the lowest rate to ensure the client’s structure and product align with their short, medium, and long-term objectives. The wrong structure can significantly hinder a client’s ability to move forward with future projects, like retiring or buying another investment property.
Tammie’s initial situation revealed a passion to bridge the financial literacy gap, especially for two key demographics: the younger generation and women who find themselves on their own. She recognised that many individuals, particularly women facing separation or retirement without equal financial resources, feel disheartened and believe they may never enter the market. Her desire was to educate and empower these groups to start planning earlier, understand how to position themselves financially, and realise that property ownership remains achievable, even if it is an investment property rather than a primary residence.
Leveraging Awards to Build Profile and Impact
The journey of building a profile through awards has been a significant positive for Tammie Rimon and 2020 Finance. The process provided much-needed acknowledgement for the team’s efforts. Crucially, preparing the award submissions forced Tammie to dig deep into tracking both leading and lagging indicators, providing real data on the business’s activities and revealing a weakness she didn’t automatically track.
The accolades and industry recognition have had a really positive impact on the business and Tammie personally. The wins have generated positive attention, with clients and contacts in her LinkedIn network commenting and even leading to networking opportunities with other winners. The awards are now aiding the business’s scaling and expansion, including a move into new commercial premises. Tammie also believes the recognition will help attract a higher calibre of team members, as her last new hire had heard about the business and its accolades came up in her research.
In addition to the awards, Tammie has addressed the financial literacy gap by founding the 2020 Wealth Club. She started this as a passion project because she realised not everyone shares her natural interest in property ownership, and many don’t know where to start. The club is a free initiative where experts share easy-to-understand information to help people become first-time investors, first-time buyers, or upgraders, focusing on things like avoiding common pitfalls.
Through her business growth, Tammie is also driven to bring more women into the finance industry, specifically into broker or broker support roles, as it is a field that supports a positive work-life balance with massive flexibility.
List of Achievements
2025 Asia Pacific Stevie Awards: Most Innovative Finance Executive of the Year – SILVER
2025 ROAR Awards: Silver Hustle & Heart
2025 Inside Small Business Top 50 listing
2025 International Stevie Awards: Company of The Year – Financial Services – BRONZE
2025 BX Awards Finance – Coaching finalist
2025 BIA (Broker Innovation Awards) Investor lending strategist finalist
2025 Australian Women’s Small Business Champion: Financial Services finalist
Featured contributor to Dynamic Business, Money & Finance, Authority Magazine and Learn Magazine.
Message from the Client
Tammie’s advice, gained through experience, is a key lesson on building a successful team:
“I have been most successful when I have recruited someone who’s new to the industry but has got the right personality fit, the right culture fit, right attitude, work ethic, and we’ve taught them the industry… I just have really found that’s going to be the only way I recruit moving forward, is going to be new to the industry, but with the right attitude and personality fit.”
On profile building, Tammie suggests that:
“The accolades and the recognition from the industry and your peers and the acknowledgement for the efforts that you know you’ve been making can really have a really positive impact on your business and for you as a business leader or owner. Awards also help attract A-grade-quality team members.”
To find out more, follow the links below.
- 2020 Finance Brokers:
- 2020 Wealth Club:
- Tammie Rimon on LinkedIn:
[](https://open.spotify.com/episode/2e6shMVhXjor1aKUK7kzQy?si=hxyzFB1aT1KFllwbVaGovQ)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-50-from-broker-to-brand-tammie-rimons-audacious/id1813785588?i=1000739455855)[](https://youtu.be/mf5rGuS9u8s?si=iCz5R3W5nY_zdcD8)
**Categories:** Podcast, Profile Building
---
### [Bridging the Knowledge Gap in Family Law](https://theaudaciousagency.com/bridging-the-knowledge-gap-in-family-law/)
**Published:** November 27, 2025
**Author:** Audacious Agency
**Categories:** Interview, Podcast
---
### [From Salon Owner to Global Entrepreneur](https://theaudaciousagency.com/from-salon-owner-to-global-entrepreneur/)
**Published:** November 26, 2025
**Author:** Audacious Agency
**Categories:** Awards, Interview, Podcast
---
### [The Marketing Factory: Turning Unsexy Strategy into Global Gold](https://theaudaciousagency.com/the-marketing-factory-turning-unsexy-strategy-into-global-gold/)
**Published:** November 21, 2025
**Author:** Audacious Agency
**Content:**
Marissa Candy, the dynamic force behind The Marketing Factory, has dedicated over 20 years to the media and marketing industry, navigating its complexities and helping businesses thrive.
The Marketing Factory specialises in providing key insights and strategies to drive growth and sustainability in the face of constantly evolving customer needs and an overwhelming economy.
They are particularly adept at handling franchise marketing with multiple location outlets.
Marissa’s journey began with a curious start at Stockland Shopping Centres, where she initially didn’t even know what marketing was. Under the mentorship of incredible women, she quickly embraced the field, pursuing formal education in the late 90s and 2000s, before the digital revolution. This traditional grounding gave her a deep understanding of foundational marketing principles, which she feels is often lost in today’s digital-first, low-barrier-to-entry environment.
The core issue The Marketing Factory aims to solve is a lack of strategic clarity. In the modern business world, it’s too easy for businesses, particularly small ones, to create marketing content without first asking: “Why am I doing it? Who is it for? And what outcome do we actually want from this?”. Many business owners don’t fully understand marketing, often assigning marketing roles to undertrained staff, such as a graphic designer, just because they are good at social media, which results in efforts not being attached to a strategic outcome.
Marissa and her team at The Marketing Factory address this by deliberately focusing on the unsexy side of marketing: strategy, and by looking at a business holistically. They assess every element, from signage and sales team operations to the front-of-house experience, knowing that every part impacts the marketing result.
Marissa’s goal and aspiration is to elevate the standard of marketing knowledge and awareness. She is passionate about helping people and finding solutions to problems at the core of marketing. Her forthcoming initiative, the Rebel Marketing Club, launching in 2026, is a testament to this, aiming to provide low-cost, high-value monthly lessons and Q&A sessions to uplift the entire industry.
Global Recognition and Immediate Business Impact
The decision to seek external validation for their strategic, yet often behind-the-scenes, work was a pivotal moment for The Marketing Factory. By leveraging the power of business awards, Marissa achieved a career-defining highlight: winning an International Gold Stevie Award for the “unsexy side” of marketing and strategy. This recognition proved that their commitment to foundational knowledge and holistic strategy delivers superior results.
The award-winning campaign, developed for a long-term client, Abano Healthcare, demonstrated a strategic solution that was first successfully rolled out for a single practice portfolio and then expanded across the Trans-Tasman region. This win provided tangible proof of the efficacy of their foundational, strategic approach, proving that you can’t win categories like Achievement in Marketing without actually achieving something.
The impact of winning was immediate and profound:
- **Massive Organic Reach:** By consistently generating and posting content while at the awards ceremony, including behind-the-scenes footage, The Marketing Factory’s organic reach soared by hundreds of percentage points. Marissa acknowledged the power of storytelling and sharing vulnerability, with the behind-the-scenes footage being absolutely eaten up online.
- **International Leads:** Their US-based exposure led to an immediate increase in visits and interest from US audiences.
- **Booked Calls:** Marissa returned home to a calendar filled with high-quality, unsolicited leads, including a dental practice in the US and nationwide chains, all wanting to discuss becoming a client. The team had multiple really good discussions scheduled within the following week, all driven by the awards content.
- **Team Validation and Sustainability:** The success validated the team, the systems, and the unsexy strategy they had put in place, proving that The Marketing Factory could continue to operate and grow, delivering exceptional client results, even with Marissa away.
Winning the award also shifted Marissa’s perspective and ambition. While previously feeling like the little old North Queenslander competing against national giants, the Stevie Award wins propelled Marissa to a new level of confidence and global aspiration.
For The Marketing Factory, the sky is now the limit as they seek to expand their impact globally and have an impact on a global scale.
Awards Won
- **Gold Stevie Award:** Achievement in Healthcare – Services Marketing (Abano Healthcare campaign)
- **Silver Stevie Award:** Most Innovative Woman of the Year – Advertising, Marketing & Public Relations
- **Silver Stevie Award:** Maverick of the Year
- **Bronze Stevie Award:** Podcast Of The Year
Lessons in Execution and Belief
Marissa Candy’s purpose is grounded in results-driven passion, peppered with powerful lessons for business owners:
“If you do enough of the right things consistently, success isn’t possible. It’s inevitable.”
“We don’t get paid for what we know or the great ideas we have. We get paid for what we execute and we implement.”
“Just do it… perfection really is a big barrier to launch… what’s on the other side of that when you do it could far exceed any dream, any previous goal you’ve ever had.”
“People don’t necessarily buy into what you sell, they buy into why you sell it, why you do it.”
“Once you’ve climbed to that mountaintop and you look and you see the view from up there, my god, your goals change. Your perspectives change, everything becomes greater.”
Contact
Website:[ ](https://www.google.com/search?q=https://www.TheMarketingFactory.com)[www.TheMarketingFactory.com.au](http://www.themarketingfactory.com.au)
Podcast:
LinkedIn:
[](https://thatsaudacious.podbean.com/)
**Categories:** Content Marketing, Podcast
---
### [More Than a Trophy: The Australian Small Business Champion Awards and the Heart of Community](https://theaudaciousagency.com/more-than-a-trophy-the-australian-small-business-champion-awards-and-the-heart-of-community/)
**Published:** October 17, 2025
**Author:** Audacious Agency
**Content:**
Matthew Manahan, a talented actor and performer, found himself on an unexpected journey that led him from the stage to the inner workings of Precedent Productions, the company behind the prestigious Australian Small Business Champion Awards. He was introduced to Steve Loe, the founder of Precedent Productions, who was also a keen supporter of the arts, after a theatrical show wrapped up and with no immediate acting gigs on the horizon.
Matthew joined Precedent Productions, starting in an administrative role, and his initial tasks included the meticulous and arduous process of hand-scanning over 50,000 archival images. This behind-the-scenes work, coupled with his background in the performing arts and his keen eye for storytelling, set the stage for a new and audacious project that would showcase the profound impact of the awards – the Champions book. His challenge was to find a creative way to encapsulate the rich history and human stories that defined the Australian Small Business Champion Awards.
Matthew and the team at Precedent Productions have been part of a monumental project – the creation of Champions: The Legacy That Shaped Small Business for a Nation, a premium, pictorial and inspirational coffee table book that celebrates the history of the awards. The book was born from an accidental moment – Matthew, in a clumsy error, sent an email with the wrong documents, including his boss Steve Loe’s personal banking details. Though he feared being fired, Steve instead noticed Matthew’s creative and persuasive writing in the email and tasked him with creating a sponsorship proposal book. What was initially a six-month project evolved into a three-year endeavour, resulting in an opulent publication that showcases the triumphs, struggles, and real-world impact of small business owners.
The book, which has been described as a laudable addition to any collection of Australian works, aims to inspire readers and provide an honest look at the lives of business owners. It captures the personal stories of those who have won the coveted Champion statuette, exploring their journeys and the financial, communal, and economic effects the award has had on their lives. This project has allowed Matthew to leverage his storytelling skills to honour the legacy of the awards, while also providing a valuable resource for small business owners and a testament to the life-changing power of recognition.
Message from Matthew
“Don’t sweat the small stuff,” Matthew advises, a lesson he learned from his own accidental career pivot. He believes there is always a solution, even when faced with a heart-sinking moment like sending your boss’s banking details to a group of people. This experience taught him to trust the process and embrace the unpredictable journey of life and career.
Matthew also encourages businesses entering the Small Business Champion Awards to share their true story, not just their financial success. “We’re also looking for the heart of your community,” he explains, urging people to focus on their involvement, their staff, and their value system. He cautions against using AI to write award submissions, noting that the judges “can smell it a mile away”. Instead, he suggests using it as a tool for structure and then “put it in your own words” to ensure the genuine, human element shines through.
“We get you guys,” Matthew states, highlighting the awards’ focus on the Australian small business community. He notes that the free resources and marketing materials provided to finalists and winners are a direct reflection of the team’s understanding of small business needs. “We would want the same in return,” he says, reinforcing the program’s commitment to championing and rewarding hard-working entrepreneurs.
For more information and to enter the Small Business Champion Awards, go to:
For more information about the book or to become a sponsor of the awards, go to:
Precedent Productions:[ https://www.precedent.net/](https://www.precedent.net/)
[](https://open.spotify.com/episode/6T0Np8a3eUrLXxrqDk6SNm?si=DQPT4dycQmmxBfFhIFEasg)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-46-more-than-a-trophy-the-australian-small/id1813785588?i=1000732230959)
**Categories:** Awards, Podcast
---
### [What Winning an Australian Women's Small Business Award Really Means for Your Brand](https://theaudaciousagency.com/what-winning-an-australian-womens-small-business-award-really-means-for-your-brand/)
**Published:** October 11, 2025
**Author:** Audacious Agency
**Content:**
Is winning an Australian women’s small business award a matter of luck, or is it a strategic game you can win? The truth is, while many brilliant businesswomen become finalists, only a select few take home the trophy. Why? Because winning isn’t just about being good; it’s about being prepared, precise, and audaciously strategic.
Watch the webinar here:
The Allure and the Obstacles
Every year, thousands of Australian women in small businesses – the backbone of our economy and the engine of innovation – enter the prestigious Australian Women’s Small Business Champion Awards. It’s a journey we know well; we’ve not only helped our clients win but have proudly lifted a few of those stunning trophies ourselves. Yet, for every winner, there are countless businesses who consistently reach the finals but never seem to claim the top prize.
This is a common, and often frustrating, experience. We’ve spoken with many remarkable business owners who find themselves in this exact position, including one woman who entered for nine consecutive years before finally winning. This isn’t a reflection of their business’s quality, but rather an indication that there’s a gap between being a great business and writing a winning entry.
The challenge lies in the nature of these awards. They are not simply a checklist of your accomplishments. They are a test of your ability to tell a compelling story, backed by data, to a judging panel that assesses a massive number of applications. The key is to see the awards process not as a stroke of luck, but as an opportunity to audit your business and strategically present your unique story.
Our Winning Framework: The PRO Method
We’ve developed a proven process for crafting standout entries that go beyond a simple list of achievements. We call it the PRO framework: Problem, Resolution, Outcome.
This is the secret to moving from being a perennial finalist to a true champion. It’s about creating a narrative that hooks the judges and provides them with a clear, concise, and compelling reason to choose you.
- **Problem:** Instead of just stating what you do, we first paint a picture of the challenge or situation you faced. What was the barrier to entry, the market problem, or the customer pain point you set out to solve? For example, we worked with a cosmetic chemist who, despite creating a unique and effective product, was struggling to win. We helped her reframe her entry to focus on the core problem she solved: the lack of quick, convenient self-care options for time-poor, stressed women. By highlighting the problem first, we gave the judges a reason to care about the solution.
- **Resolution:** This is where we showcase your innovation. It’s not enough to say you adapted; you have to explain how you adapted. Did you pivot your business model? Did you streamline a process? For one of our clients, a marketing agency, this meant transparently addressing a difficult business restructuring. By showing how she intentionally scaled down from a large team to a lean, strategic operation, she demonstrated resilience and a renewed focus on what truly matters to clients. This story of strategic change resonated far more than a simple, polished narrative of continuous growth.
- **Outcome:** The final step is to prove your success. This is where you back up your story with tangible evidence. While some awards don’t require financial data, every award needs proof. This could be client testimonials, case studies, sales figures, or growth percentages. We help our clients find and frame the right metrics. For instance, rather than just saying “we’ve increased our stockists,” we might frame it as a percentage increase from zero to five stockists within a year, highlighting a significant growth trajectory. The outcome is the reward for the problem you solved and the resolution you implemented.
This approach is particularly critical for the Australian Women’s Small Business Champion Awards because, as we’ve learned from the judges themselves, they often read entries question by question, comparing “apples to apples” across a group of applicants.
This makes every sentence count. We ensure that each answer is a self-contained mini-story that reinforces your overall narrative, rather than relying on the judge to remember a detail from a previous answer.
Step Up and Take Action
Winning an award isn’t about being perfect; it’s about being strategic. Here are the key steps we recommend to anyone looking to elevate their awards journey, whether you do it yourself or work with an agency like ours.
- **Find Your Perfect Category:** Look beyond the obvious. While industries like “Nail Technician” are specific, broader categories like “Professional Services” or “Business Coaching” might be a better fit. Additionally, consider the “secret” categories like Influential Businesswoman of the Year or Icon of the Year, which focus on your personal impact and influence rather than just your business.
- **Go Deep on the Questions:** Don’t just answer the questions—highlight the key words and truly understand what the judges are asking. Use a separate document to brain-dump your ideas first, focusing on the Problem, Resolution/Outcome framework. This helps you avoid the dreaded word count limits and craft concise, impactful statements.
- **Be a Human, Not a Robot:** Judges can spot a generic, AI-generated entry from a mile away. Use AI as a research tool to gather data and information, but write the entry yourself, infusing it with your personality, passion, and unique story. Avoid American spelling, overuse of subheadings, and other obvious signs of generic content.
- **Leverage Everything:** Your awards journey begins the moment you click submit, not when you win. Announce your nomination, celebrate becoming a finalist, and regardless of the outcome, use the recognition to your advantage. Get professional photos at the event, create a mock acceptance speech video for social media, and add the finalist status to your LinkedIn profile. Remember the power of the laurel leaf; it’s an international symbol of victory that can immediately elevate your brand’s credibility.
Ready to Stand Out?
The awards ecosystem can be overwhelming and exhaustive, and we understand that many business owners simply don’t have the time to dedicate to it. We believe you deserve to be seen and that your accomplishments should not go unnoticed. We help you move from being the world’s best-kept secret to being a credible, well-known brand champion.
With our strategic Women’s Awards Package, everything is done for you. We provide a full-service, six-month concierge package to elevate your visibility. We handle everything from identifying the best awards for your brand and crafting the winning entries to submitting and leveraging your successes. We find the ideal podcasts for you to appear on and pitch you as a media commentator, turning your business wins into guaranteed online articles and monthly blogs. With our 97% success rate, we ensure your story gets the recognition it deserves, so you can focus on doing what you do best.
To learn more about how we can help you strategically navigate the awards world and build a powerful, credible profile, we invite you to take the next step. **Check it out [HERE](https://theaudaciousagency.com/womens-awards-packages/)**
Want to know more? [Contact Us](https://theaudaciousagency.com/contact/) to discuss how we can**** help you achieve your goals.[](https://theaudaciousagency.com)[](https://theaudaciousagency.com/contact/)
**Categories:** Awards, Interview
---
### [From Event Manager to Speaker Catalyst](https://theaudaciousagency.com/from-event-manager-to-speaker-catalyst/)
**Published:** October 10, 2025
**Author:** Audacious Agency
**Content:**
Michael Arnot, co-founder of Encore Speakers and Mainstage, is a prominent figure in the Australian speaking industry. His journey began not as a speaker, but as an event manager, where he co-founded an event management company. While organising events, he and his team frequently needed to book speakers and quickly realised there was a significant gap in the market. This experience, coupled with the difficulty they faced in finding the right talent for their clients, led them to pivot into a new venture: a speaker agency.
Michael’s goal was to create a different kind of agency – one that focused on understanding the client’s needs on a deep level. He recognised that event organisers were not just looking for a person to stand on a stage; they were looking for someone who could create an electrifying impact and deliver practical, transformative value for their attendees. This understanding became the foundation of Encore Speakers’ value proposition: to have in-depth conversations with clients about their event’s purpose, attendees, and desired outcomes. This focus on the attendee experience, from invitation to follow-up, was what set them apart from competitors and became a crucial lesson that Michael believes is essential for any speaker to understand.
Through Encore Speakers and Mainstage, Michael has achieved significant results by focusing on the business of speaking and helping others do the same. He proudly shares two key achievements that highlight the impact of his work.
For Encore Speakers, a major win was helping an education industry association curate an entire three-day conference. By carefully placing speakers, they were able to create an experience where attendees felt not just professionally developed, but personally transformed.
With Mainstage, Michael’s focus shifted to helping speakers grow their businesses. A proud moment was witnessing a speaker completely transform their enterprise after implementing the program. This individual, who was considering returning to corporate life, instead built a globally impactful business, proving the value of being coachable and following a proven process.
Recognising the need for credibility and differentiation in a crowded market, Michael also made a strategic decision to enter Mainstage into business awards. This move was not just about winning; it was about seeking independent validation from industry experts. The awards provided an external stamp of approval and helped build a credible profile, justifying the value and expertise they offer. Michael believes this independent validation is crucial for speakers and businesses alike to justify their value to potential clients and stand out from the competition.
Michael also expressed immense pride in winning three Stevie Awards, and was especially proud of winning the category of for “best business process”. To him, this is world-class validation from independent judges that the Mainstage Speaker Academy process is world-leading. Michael also pointed out that they won in a category that also featured IBM, well known for its innovative systems, which took out the gold award. To be ‘rubbing shoulders’ with such well-known brands and being recognised for the innovative approach they are implementing with such impressive results for speakers is a massive achievement.
Message from the client
Michael’s insights are direct and practical, stemming from years of experience on both sides of the speaking industry. He emphasises that speakers are “not selling to the audience, but rather to the person who signs the check”. His core message to those in the industry is that success is about more than just being brilliant on stage; it requires “understanding the business of speaking”. He advises speakers to make themselves easy to book by having a “laser focus” on their specific value proposition, and to ensure their messaging “does exactly what it says on the tin”.
Michael’s key business advice is to “partner quicker”. He believes that entrepreneurs should avoid trying to hold everything precious and instead collaborate with others to scale their businesses.
Contact
For more information about Michael Arnot, The Mainstage Speaker Academy and Encore Speakers, please visit:
Encore Speakers:[ http://encorespeakers.com.au](https://www.google.com/search?q=http://encorespeakers.com.au)
Mainstage:[ http://mainstage.com.au](https://www.google.com/search?q=http://mainstage.com.au)
LinkedIn:[ https://www.linkedin.com/in/michaelarnot](https://www.linkedin.com/in/michaelarnot)
[](https://open.spotify.com/episode/3IhSr7hZnxCHV0ROnmqKmy?si=4qHKwidrQl-AwgFvGj_ovQ)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-45-from-event-manager-to-speaker-catalyst/id1813785588?i=1000731086993)
**Categories:** Podcast, Profile Building
---
### [From Aerospace to Authors: Dr. Hassan Younes on Business, Passion, and the Power of a Book](https://theaudaciousagency.com/from-aerospace-to-authors-dr-hassan-younes-on-business-passion-and-the-power-of-a-book/)
**Published:** October 3, 2025
**Author:** Audacious Agency
**Categories:** Awards, Podcast
---
### [Stevie IBA Awards 2025](https://theaudaciousagency.com/stevie-iba-awards-2025/)
**Published:** August 31, 2025
**Author:** Audacious Agency
**Content:**
### Audacious Agency Clients Win Big at Stevie® Awards 2025
Congratulations to a number of our clients recognised for their outstanding achievements and honoured with a total of 14 awards, including:
- 7 Gold
- 4 Silver
- 3 Bronze
We congratulate the following Audacious Agency clients for their well-deserved success:
- **3 Phase Marketing** – Awarded for their innovative marketing strategies and phenomenal growth.
- **Teeny Tiny Homes** – Recognised for their unique vision in sustainable living solutions.
- **LDN (Learning Dimensions Network)** – Honoured for their dedication to excellence in vocational education.
- **John Hubbard** – Acknowledged for his outstanding leadership and business acumen.
- **Property Mastermind** – Celebrated for their groundbreaking work in the real estate sector.
- **Lucie Durey Green Panther Skincare** – Awarded for her commitment to eco-friendly and ethical products.
- **Financial Advice Association Australia (FAAA)** – Recognised for their exceptional contributions to the financial services industry.
- **Saurabh (Sab) Arora Eminence Finance Group** – Honoured for his expertise and stellar performance in finance.
- **Tammie Rimon (Smart) 20/20 Finance** – Celebrated for her innovative approach to financial planning.
It was an honour to work with these remarkable business owners and we are proud to see them receive this global recognition. Their dedication and hard work are an inspiration.
**Categories:** Awards, Results
---
### [The Audacious Truth About Learning: Melissa Williams on Busting Beliefs and Driving Cultural Change](https://theaudaciousagency.com/the-audacious-truth-about-learning-melissa-williams-on-busting-beliefs-and-driving-cultural-change/)
**Published:** August 27, 2025
**Author:** Audacious Agency
**Content:**
In this episode of the That’s Audacious podcast, host Lauren Clemett speaks with the brilliant Melissa Williams, CEO of Learning Dimensions Network.
An award-winning corporate training organisation, LDN specialises in leadership, safety, and cultural change. With over 20 years of experience, Melissa shares her personal journey and professional insights on how to create truly impactful learning solutions.
From School Struggles to a Passion for Learning
Melissa reveals a surprising truth: she hated school with a passion.
She felt she merely survived, and it wasn’t until her twenties that she realised the problem wasn’t her, but the rigid school environment. This realisation sparked a lifelong mission to understand how people learn and to create training that embraces the natural cycle of learning so that no one is left behind. She is fiercely passionate about busting the belief that people can’t learn, a belief often instilled by flawed educational systems. Melissa shares a touching anecdote about her son, who has dyslexia and beautifully describes his condition as his letters ‘dance’, a gift she doesn’t have.
In her work with corporate clients, particularly in the construction industry, Melissa witnesses firsthand how past negative learning experiences, like those from formal education, can make senior professionals revert to a state of fear and anxiety in a training room. She finds immense joy in watching these individuals realise their full potential, proving that when training is well-designed, the world is their oyster.
The Due Diligence of Choosing a Training Partner
Melissa provides invaluable advice for anyone looking to hire a training organisation. She recommends asking three critical questions to ensure a real return on your investment:
1. 1What is your instructional design methodology? Ask for evidence that their approach is researched, validated, and proven to work.
2. 2How do you evaluate beyond ‘happy sheets’? True impact is about more than just satisfaction; it’s about behavioural and cultural shifts. Ask them how they measure long-term change.
3. 3What is your facilitator’s bench strength? A single provider is a risk. A reliable company has a team of skilled facilitators ready to step in to avoid last-minute crises.
Melissa stresses that effective training must go deeper than just behaviour—it needs to address beliefs, attitudes, and mindset. Without shifting these core elements, any training program is likely to fail.
The Return of Human Connection in Corporate Learning
During the pandemic, many organisations pivoted to self-paced online learning. To gauge the effectiveness of this shift, Melissa ran nearly 50 focus groups. The results were unanimous: employees overwhelmingly disliked self-paced online learning for three key reasons:
1. 1Time and Mandatory Clicks: The expectation to do the training in their own time made the objective simply “get it done” rather than actually learn.
2. 2Lack of Connection: Learning is a two-way street that requires connection to truly integrate new information. Self-paced online modules offer none of this, and being designed for the masses, they often aren’t relevant.
3. 3Feeling Devalued: Employees felt that online learning was something the organisation expected of them, not an investment in them.
The research revealed a clear desire to return to face-to-face or live online sessions in small groups, where they can connect, engage in dialogue, and focus on one thing at a time. The message is simple: we are humans, and we need human connection to learn and grow.
The Power of Awards and Getting Out of Your Own Way
Melissa admits she avoided personal branding for decades. However, she realised that to make a bigger impact and share her wealth of knowledge, she had to “put my big girl pants on” and be more visible.
She shares how awards have been public validation that what she and her team do works. Awards provide credibility and help them stand out in the international market. Two awards hold special significance for Melissa:
- Best Place to Work in 2025: This award validated that they walk the talk on workplace culture, an essential quality for a company that consults on the same topic.
- Best Work Health Safety Training Program (Gold International Stevie Award): This recognition is treasured because it acknowledges their role in preventing harm and ensuring people go home safely, reinforcing the core purpose of their work.
- List Element
Melissa leaves listeners with a powerful message: “You’ve got to get out of your own way.
Be brave, be audacious, be authentic, be humble, be grateful, and just do it.”
Her final advice to her younger self is to “stay with it… and be more visible” because doing so creates a ripple effect, helping more people reach their potential.
Melissa Williams is the CEO of Learning Dimensions Network (LDN), an award-winning corporate training organisation specialising in leadership, safety and cultural change learning solutions. With over 20 years of experience in adult learning and instructional design, Melissa is passionate about creating engaging and impactful training programs that drive workplace transformation.
To learn more about Melissa Williams and LDN’s award-winning solutions, find her contact information below:
Website:
LinkedIn: [](https://ldn.com.au/)
[](https://open.spotify.com/episode/1W2t0TSYEPM25qjNqukF9I?si=TMeJG2WaQQecnUPLGGW0Tw)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-43-the-audacious-truth-about-learning-melissa/id1813785588?i=1000723652229)[](https://www.youtube.com/watch?v=r1zS09sTaes)
**Categories:** Podcast, Profile Building
---
### [From Country Roots to Seven-Figure Success: Sharon Jurd on Mindset, Awards, and the Power of Bragging](https://theaudaciousagency.com/from-country-roots-to-seven-figure-success-sharon-jurd-on-mindset-awards-and-the-power-of-bragging/)
**Published:** August 7, 2025
**Author:** Audacious Agency
**Content:**
On this episode of the That’s Audacious Podcast, host Lauren Clemett speaks with the exceptional Sharon Jurd, a seven-figure business coach, mindset expert, author, speaker, and CEO of the Sharon Jurd Coaching Institute.
A self-described country girl with nine companies to her name, Sharon shares her remarkable journey, emphasising the core values and mindset shifts that have driven her success.
Values-Driven Leadership and a Journey of Helping People
Sharon’s journey began in a small country town, instilling in her a strong sense of community and values like respect and curiosity.
She realised early on that her work had to align with a central purpose: helping people get from pain to pleasure.
Whether it was helping clients buy their first home in real estate or guiding entrepreneurs to grow their businesses, her focus has always been on the person, not the product.
She has coached in over 127 industries, and her success, she says, comes from the belief that if you put out good energy, you will attract good people.
The Snowball Effect of Awards and Hypnotherapy as a Game-Changer
In her real estate career, Sharon won an astonishing 36 awards in a very short time. She shares that this wasn’t about ego but about building credibility and a profile in a new town where she knew no one.
The awards created a snowball effect, legitimising her expertise and attracting clients.
Later, in her coaching business, Sharon hit a roadblock: her clients had great strategies but weren’t implementing them.
This led her to discover hypnotherapy, timeline therapy, and NLP. She became a master trainer and now teaches these skills to other coaches. Integrating these tools into her coaching has been a game-changer, allowing her to address the “what’s going on up here” (the mindset) before focusing on strategy.
She believes that without the right internal beliefs, a great marketing plan will never yield consistent results.
Overcoming the Fear of Success and the Tall Poppy Syndrome
Lauren and Sharon delve into the critical topic of self-worth and mindset, particularly concerning awards. Sharon highlights that many people fear success as much as failure.
She offers several powerful tips to combat this:
- **Reframe Fear as Excitement:** The unconscious mind can confuse the two. By consciously telling yourself, “This is not fear, this is excitement,” you can recalibrate your neurology and approach challenges with a positive, energetic outlook.
- **Release the Need for Perfection:** Sharon points out that no one has it all together, no matter how successful they appear. The belief that you must be perfect to win is a self-imposed roadblock.
- **Visualise the Win:** She encourages a powerful visualisation exercise: vividly imagine the successful outcome of winning an award five minutes after it has happened. This tells your unconscious mind that it’s already a reality, prompting it to work toward that result.
- **Learn from Not Winning:** When she first lost an award, Sharon initially made excuses. However, the experience provided invaluable feedback from the judges: she wasn’t “bragging on” her achievements enough. This taught her the importance of self-promotion and not downplaying her successes, a lesson she applied to win the following year.
The Courage to Brag and Embrace Success
Sharon challenges the insidious tall poppy syndrome prevalent in Australia. She encourages people to celebrate their wins openly, citing a story about a man whose exuberant celebration at an awards night was met with quiet judgment.
She suggests that if more people were confident in their success, it would become the new normal.
She also addresses the fear of being disliked, reminding listeners that there will always be some people who won’t like you, and that’s okay.
The key is to focus on the overwhelming majority of positive support and not be held back by the few who are unsupportive.
Sharon’s Advice to Her Younger Self
At the end of the podcast, Sharon shares three pieces of advice she would give her younger self:
- Enter awards sooner. The credibility and profile they build are invaluable.
- Build better relationships. As a younger, ambitious entrepreneur, she was too focused on immediate outcomes and didn’t understand the long-term value of nurturing strategic alliances.
- Start sooner, because you’re never ready. You will make mistakes, but that’s where the learning happens. Waiting for the perfect moment will only hold you back.
Sharon’s insights offer a powerful lesson in combining a strong ethical foundation with a fearless mindset to achieve audacious success.
SHARON JURD is a 7-figure business coach, mindset and success coach, speaker, author, and CEO of SMJ Coaching Institute. She owns nine companies and enjoys margaritas and hiking. Sharon is a #1 Best Selling International Author of two books entitled ‘How to Grow Your Business Faster Than Your Competitor’ and ‘Extraordinary Women in Franchising’.
To learn more about Sharon Jurd and her coaching, mindset programs, and hypnotherapy, visit her website at[ https://www.smjcoachinginstitute.com.au/](https://www.smjcoachinginstitute.com.au/)
[](https://open.spotify.com/episode/1xEt5H5NSZOpS3YSE1bQhu?si=Uf6K1q6HSZ-71eHCpUIa3w)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-41-from-country-roots-to-seven-figure-success-sharon/id1813785588?i=1000720992402)
**Categories:** Personal Branding, Podcast, Profile Building
---
### [Transformational Leadership: How LDN Gained a Credible Profile to Match its Impact](https://theaudaciousagency.com/transformational-leadership-how-ldn-gained-a-credible-profile-to-match-its-impact/)
**Published:** August 27, 2025
**Author:** Audacious Agency
**Content:**
Melissa Williams, Learning Dimensions Network
Melissa Williams has a deep passion for learning, despite hating school as a student. She describes surviving and at times, suffering through her education, but in her twenties, she realised the problem wasn’t her – it was the system.
This ignited her mission to spend her career busting the belief that people can’t learn. Melissa’s journey with LDN began when she was the company’s first employee 30 years ago. After leaving to gain practical experience as a global general manager, she returned as CEO and later bought the company outright.
LDN works with large, blue-chip, and government organisations, particularly in the construction and infrastructure sectors, as they are leaders in safety leadership. They specialise in equipping frontline leaders and supervisors – those who were promoted for their technical skills but often lack the necessary people skills to manage a team.
Their philosophy is simple but powerful: they do not provide ‘off-the-shelf’ training. Everything they do is uniquely designed and customised to a client’s specific needs. The company focuses on adult learning principles, creating psychologically safe training that busts people’s negative beliefs about their own abilities. LDN’s goal is to drive transformational change by shifting beliefs, attitudes, and mindset, not just behaviour.
The company is also a low-risk provider, with a deep bench of experienced team members who can step in if needed, providing clients with confidence that their projects will be delivered seamlessly.
Despite being a leader in the industry for over 30 years with an exceptional reputation, LDN’s work came solely from client referrals or repeat business.
The company and its CEO lacked visibility in the market as Melissa had personally avoided public profiling for decades. To reach more people and have a bigger impact, Melissa knew she had to get herself and the company out there.
She decided it was time to put on her “big girl pants” and be more visible. The company partnered with The Audacious Agency to strategically leverage awards and media. The plan wasn’t just about winning; it was about using the awards process as a vehicle to validate their work and build credibility.
The strategy focused on showcasing LDN’s unique approach and the tangible results they achieve for their clients and their own team.
**Results:** The profile-building partnership has been incredibly successful, publicly validating LDN’s expertise and impact. The company received numerous awards, including:
- **2025 Australian Small Business Champion Finalist** – Business Consultancy
- **2025 Australian Professional Small Business Awards Finalist** – Training/Education
- **2025 Breakthrough Culture Awards Winner** – Most Loved and Happiest Company to Work For (client applied directly for these)
- **2025 Asia Pacific Stevie Awards Bronze Winner** – Excellence in Innovation in Business Product & Service Industries
- **2025 ROAR Awards Bronze Winner** – Making a Difference
- **2025 Education and Training Industry Disruptor Silver Globee® Award Winner**
- **2025 International Stevie Awards Winner** – Gold for the Health, Safety and Environment Program of the Year (for a client’s project), Silver for Thought Leader of the Year, and Bronze for Company of the Year.
The awards that LDN treasures most are the Gold for their client’s WHS program and the Breakthrough Culture Award, which recognises the company as one of the most loved places to work in Australia. The recognition proves that LDN “walks the talk” on workplace culture and that their team loves what they do.
Message from the client
“The awards have publicly validated that what we’re doing works, and that’s the most valuable part. It gives us comfort that we’re doing the right things, and it’s a testament that the work we do is legitimate”.
“I had avoided public profiling for decades, but came to the realisation that the more people she can reach and shift their beliefs around the ability to learn, the better it will be for everyone. The awards actually work in terms of credibility, and people can see there is evidence that what we do works and that we are a quality provider.”
“My advice to any leader is simple – stay with it, stay on the course and don’t give up. Be more visible…because the more you do that, the more you’re going to shift the world of learning and development. And from my perspective, that means more people are going to reach their potential.”
Melissa Williams CEO, Learning Dimensions Network (LDN)
**Categories:** Results
---
### [From Book to Business: How to Turn Your Thought Leadership into a Marketing Powerhouse with Katrina Sawa](https://theaudaciousagency.com/from-book-to-business-how-to-turn-your-thought-leadership-into-a-marketing-powerhouse-with-katrina-sawa/)
**Published:** August 18, 2025
**Author:** Audacious Agency
**Content:**
Welcome to a powerful episode of the That’s Audacious Podcast!
Host Lauren Clemett sits down with the fabulous Katrina Sawa, a sought-after business coach, international speaker, and book publisher who’s all about making your book a core part of your business strategy.
With over 25 years of experience, Katrina has helped thousands of entrepreneurs simplify their marketing and automate their business, and she’s guided over 150 authors to success.
The Mindset Shift: Your Book is a Business, Not Just a Product
Katrina’s journey into publishing is surprising: she never wanted to be an author and doesn’t even like to read. Her interest in books came from observing others. Initially skeptical of selling a low-cost item like a book, she had a breakthrough when she realised a book is a powerful marketing tool for opening doors to speaking engagements, media appearances, and high-value clients.
A critical point she and Lauren discuss is that writing the book is only half the job; the other, and arguably more important, half is marketing it. Katrina emphasises that you must view your book as a business or a funnel into your existing business. If you don’t, you risk spending thousands of dollars on a book that just sits on a shelf.
For those considering writing a book, Katrina’s first piece of advice is to write the back cover copy first. This exercise forces you to think about the book’s marketing, purpose, and audience before you’ve written a single word. It’s all about having a clear goal, whether that’s to launch a speaking career, gain new clients, or just share your story with family and friends.
From Information to Income
A book should be more than just a collection of information. Katrina suggests that authors use their books to create a sales funnel.
This can be done by including:
- Exercises or journal prompts at the end of chapters.
- QR codes or links to a landing page where readers can download a free workbook or resource.
- Bundles that include the book and a separate, more detailed workbook or course for purchase.
This strategy turns a $20 book into a lead generator for high-ticket coaching, consulting, or speaking. She shares a story of a client who initially wrote a massive 500-page book and workbook combined, only to realise that nobody would want to read something so long. By separating them, they created a powerful bundle and a clearer path for their audience.
Katrina also advises authors to consider a book’s physical size. A massive, expensive-to-ship book isn’t ideal for a media kit. Giving away a smaller, concise book can be far more valuable, as the cost of printing is minimal compared to the revenue gained from a new client who reads it and hires you.
Why Your Publisher Should Be a Marketer
Katrina explains that many traditional publishers fail to offer marketing support because they aren’t marketers themselves; they are simply book production specialists. She warns against paying for a book and receiving no help with promotion, as this is a recipe for a business-building failure. Her business coaching background gives her a unique perspective, allowing her to assess not just the book, but your entire brand presence—from your social media to your website—to ensure everything aligns to support your book’s success.
Lauren and Katrina agree that a well-marketed book, especially one that has won awards, positions you as a “go-to expert”. This makes you more attractive to event organisers and media outlets, leading to more speaking gigs, more visibility, and higher pay.
Actionable Steps to Promote Your Book
For anyone with a book gathering dust in a garage, Katrina has a clear call to action: perform an audit of your online presence.
- **Audit your visibility:** Can people easily find you and your book?
- **Check your contact information:** Is your phone number, email, or a contact form easily accessible on your website and social media profiles?
- **Optimise your profiles:** Ensure your LinkedIn and other social media profiles accurately reflect your brand and expertise.
Katrina’s final advice to her younger self is to stop settling. She believes that settling in personal or professional relationships closes the door on great opportunities. She encourages listeners to stop putting up with things that are not serving them and to reach out for support if needed.
Katrina Sawa is a sought-after business coach, international speaker, and book publisher. Known for her direct, humorous and inspiring style, Katrina delivers actionable insights that leave audiences equipped and motivated to take their businesses to the next level. With 25 years of experience, she has helped thousands of business owners level up their confidence and pricing, simplify their marketing, automate operations, and build sustainable revenue streams. As the founder of Jumpstart Publishing, Katrina has also guided over 150 entrepreneurs through the process of becoming a published author, using books as powerful tools to boost their visibility, credibility, and their business
To learn more about Katrina Sawa’s business coaching and publishing services, and how she can help you turn your book into a business, find her contact information below. If you’re a published author, consider entering your book in awards to further boost your credibility and visibility. You deserve to be well-known, well-paid, and wanted!
Contact Info
Business Coaching website: [https://www.JumpstartYourBizNow.com](https://www.jumpstartyourbiznow.com/)
Book Publishing website: [https://JumpstartPublishing.net](https://jumpstartpublishing.net/)
Events Webpage: [http://www.JumpstartEvents.net](http://www.jumpstartevents.net/)
Social Media Links:
[](https://open.spotify.com/episode/4rebKnQVYqBeXtxlBmQKuA?si=6SYZnvrmQd2bDKBqjib8jg)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-42-from-book-to-business-how-to-turn-your-thought/id1813785588?i=1000722578789)[](https://www.youtube.com/watch?v=wmrd8LEb15E)
**Categories:** Book Marketing, Podcast
---
### [Turn Your Nomination Into Buzz: 4 PR Strategies That Work](https://theaudaciousagency.com/turn-your-nomination-into-buzz-4-pr-strategies-that-work/)
**Published:** July 14, 2025
**Author:** Audacious Agency
**Content:**
You’ve done the hard yards, but now the real work begins. How do you effectively communicate your win? Having a post-nomination plan is crucial to capitalise on your success. Consider yourself a hard worker, albeit a silent achiever? It’s time to make your business known as a leader in your field. Here are four actionable PR strategies that can help you on your way to attaining lifelong success.
1\. Be a Guest on a Podcast
If you’re a leader who’s confident in your voice, making a guest appearance on a carefully selected podcast can be a high-impact move. It gives you a chance to share your story in your own words, opening your brand up to a new audience.
A writer at [CEO Magazine](https://www.theceomagazine.com/opinion/podcasting-for-personal-branding/) even claims that podcasting is the trifecta in your branding toolkit – equipping you with a PR agency, a content marketing team, and a networking driver.
Be strategic about which podcast you appear on. You want a podcast with an audience similar to your business target market. Put on your detective hat and research on platforms like Spotify, Apple Podcasts, or the Podcast App. Filter by relevance to your industry. Hone in on the host – do you share similar values? The right host has the power to lend credibility to your brand.
Once you’ve narrowed down your podcast options, check their website for contact details. If details are challenging to find, you can search for the producer’s name on LinkedIn or look for contact information on platforms like [Lusha](https://lp.lusha.com/new-v2-sales-intelligence-platform-data-value/?utm_source=google&utm_medium=cpc&utm_campaign=21301133035&utm_content=162193550363-721786748111&utm_term=lusha_e_kwd-300049891656&utm_term=lusha&utm_campaign=21301133035&utm_source=google&utm_medium=cpc&hsa_acc=6585558168&hsa_cam=21301133035&hsa_grp=162193550363&hsa_ad=721786748111&hsa_src=g&hsa_tgt=kwd-300049891656&hsa_kw=lusha&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=21301133035&gbraid=0AAAAAC9ZUdY3LW8jGeoFcMuhOewa3CyQx&gclid=CjwKCAjwvO7CBhAqEiwA9q2YJdXVPlRhU3F9jEHR5IYchVhFbdCY4Gwk6jYjBJNS90jePX6Yo27sCBoCJ34QAvD_BwE) or [Podchaser](https://www.podchaser.com/).
Your pitch can be a simple email that includes a brief introduction of yourself and your business, an outline of your desire to be a podcast guest, and an explanation of why you believe you are a good fit – what’s in it for them?
Be warned, this can be a time-consuming endeavour. PR can be a numbers game; Don’t be disheartened if you don’t receive a response. You might have to reach out to a dozen or more podcasts. The more targeted and intentional your pitch, the greater your chance of receiving a response.
2\. Go Digital: Share on Social
Cost-effective and low-effort, an organic social media strategy that crafts a story around your award win can help build brand credibility, rapport with your community, and even catch the attention of journalists.
Maybe you’re already a frequent publisher in the online space, or it’s a totally new medium for you, but you’re eager to reach an untapped audience, in which case, conducting [market research](https://business.gov.au/marketing-and-advertising/do-market-research) can help you get started.
It’s tempting to try to post on every platform, but a focused approach is more effective. Prioritise the 1-2 platforms where your audience is most engaged and spends the most time scrolling.
With Instagram and Tik Tok you have the ability to pin the announcement to the top of your profile while the awards are running to give it extra visibility.
Posts on social media are three times more likely to receive positive engagement when accompanied by text, such as an infographic or news headline. Tools like Canva offer many design templates to get you started; you just need to fill in the blanks. Consider [scheduling](https://www.sprinklr.com/products/social-media-management/) a few posts in advance.
If you’re short on time, uploading to Instagram Stories is an easy way to offer real-time updates without the careful curation of a feed post. Tagging close stakeholders or organisations increases the likelihood of shares, which in turn grows your following. It also helps you stay relevant to your current followers by consistently sharing your stories before they expire after 24 hours.
Reap the benefits of a strong social media presence, long-after awards season. Simply sharing your journey and connecting with clients can [generate valuable leads](https://theaudaciousagency.com/linkedin-strategist-kylie-chown/) that’ll support your business’s overall growth. Think of your nomination as a conversation starter – and social as the stage where that conversation can grow.
3\. Go Direct: Send an Email
Don’t underestimate your EDM (Electronic Direct Mail) list. It’s one of the most direct and effective ways to share your award nomination. The advantage? These readers are already warm leads. They’ve opted in. They already know and trust your brand.
Unlike social media, email gives you room to expand on your story. You can add detail, link to supporting content, and even offer a promo or limited-time incentive to spark engagement.
For even more impact, consider streamlining your business communications by integrating direct messaging services like [ClickSend](https://www.clicksend.com/au/sms/) with the business apps you’re already using (no coding required).
However, there is a caveat. You need to get to the point, fast. Today’s inboxes are crowded, and readers can tune out quickly if they don’t see value up front, right from the subject line; lead with the news (“We’ve been nominated!”), then add a supporting backstory, before closing with a clear call-to-action.
Embedding buttons to direct contacts to a relevant webpage, or even your social media channels, where they can “follow along”, is a seamless approach and prevents readers from feeling pressured or like they’re being sold something. You always want to come back to: what’s in it for them?
Done well, email is your backstage pass to a high-intent audience. Keep it personal, keep it purposeful – and remember to follow up after the fact to bring your story full circle.
4\. Take the Old-School Route: Media Pitching
Getting your award nomination featured in the media can be a powerful [credibility builder](https://theaudaciousagency.com/award-writing/), but it requires more than just good news. Journalists receive dozens of pitches a day. To stand out, you’ll need to give them a strong reason to care.
Winning (or even being nominated for) an award isn’t always newsworthy on its own. But it can be part of a compelling story if you position it in the right context. What pain point is your business helping to solve? What makes your journey unique or timely? Are you bringing something new to the table in terms of innovation, impact, or community value?
If you’re not familiar with media outreach, don’t worry – a pitch doesn’t need to be fancy. Think of it like a mini press release.
- Start with a short, punchy subject line. You might also like to include an idea of a hook if you have one in mind (but only if you feel it to be compelling enough).
- Provide a brief introduction of who you are, what the story is, and why it matters now.
- Include a link to more info (like your nomination page), and how to best get in touch with you.
To find the right journalists, look for those who’ve written about your industry, small business stories, or local features. Platforms like LinkedIn or[ Muck Rack](https://muckrack.com/) can help are a great starting point.
If you don’t hear back right away, don’t panic. Media lead times can vary, and follow-ups are perfectly acceptable. The more tailored and relevant your pitch, the better your chances of getting picked up.
Whether this PR strategy is a one-off highlight or part of a long-term visibility plan, the key is intentional storytelling. A well-chosen PR mix won’t just celebrate your success, it will strengthen your relationships, prolong the buzz, and plant the seed for ongoing success.
Chanel Belej
Chanel is a marketing expert with a soft spot for travel. She has a knack for living like a tourist in her home city of Sydney. Meanwhile, she leads the voice of Breville on social – inspiring a global audience to enjoy the luxury of crafting coffee at home.
Photo by [Austin Distel](https://unsplash.com/@austindistel?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on [Unsplash](https://unsplash.com/photos/man-in-gray-shirt-leaning-on-table-with-headphones-facing-another-man-leaning-on-table-with-headboard-Hg3BHX6U5jg?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash)
**Categories:** Awards, Content Marketing, Personal Branding, Profile Building, Publicity
---
### [Beyond the Algorithm: Why Your Personal Brand Needs Undeniable Truth (The Pinocchio Principle)](https://theaudaciousagency.com/beyond-the-algorithm-why-your-personal-brand-needs-undeniable-truth-the-pinocchio-principle/)
**Published:** July 28, 2025
**Author:** Audacious Agency
**Content:**
Whenever Pinocchio told a fib, there was a tell-tale sign that he was lying, making it delightfully easy to catch him out. With each lie, his nose would grow longer, and longer…
In an increasingly fake online world, however, distinguishing truth from fabrication is becoming astonishingly difficult. More and more of what we see, read, hear, and watch is expertly crafted to appear real, even when it’s entirely made up.
It started with filters and low-cost editing platforms that would retouch your look. Now, Artificial Intelligence is revolutionising the personal branding space, making it effortlessly simple to look polished and create content that projects an image of professionalism – or even, in some cases, that of being a real person.
Like [Mia Zeli,](https://www.abc.net.au/listen/programs/lifematters/ai-influencers-infiltrating-our-social-media-feeds/105566248) an AI influencer who amassed 165,000 followers on Instagram with just 55 posts and caused a stir online when she supposedly showed up at Wimbledon… except she didn’t. Mia Zeli isn’t real; she’s entirely AI-generated.
This is precisely why authentic personal branding has become utterly vital. To build true credibility and trust, you need to provide undeniable truth, more than just your opinion. You need to lead with passion, but have absolute clarity around your direction and purpose. Knowing exactly who your ideal audience is and how to genuinely engage them, understanding the topics that truly resonate, and being able to step into their shoes to connect with content that aligns with their burning desires, needs, and wants – these are the non-negotiables of modern personal branding.
Niche has always been important, and I’m a strong advocate for picking your lane. But in this new landscape, it’s more critical than ever. Those who attempt to help everyone and be everything, who flip-flop from one area of expertise to the next, or who rely on vague, jargonistic or broad terms to explain themselves, will find it increasingly difficult to stand out and be memorable.
The thing is, remarkable personal brands are more than just memorable; they are truly unforgettable. To achieve this, you need a clearly defined message, a very specific niche, and crucially, you need the believable credibility that you are who you say you are and you can deliver on your promises. This is where the third-party endorsement of awards and recognition becomes vitally important if you want to earn the respect you desire as a real expert.
Here’s how to ensure your personal brand is undeniably real and unforgettable:
The Three Pillars of Unforgettable Personal Branding
1\. Reputation: Define Your Undeniable Truth
Your journey to an unforgettable personal brand begins with absolute clarity on what you want to be known for. This isn’t a vague aspiration; it’s a precise definition of your niche. In a world saturated with AI-generated content, deciding your specialisation and sticking to it is paramount. It’s about being 100% clear on your unique value proposition, so compelling that it cannot be faked or replicated by an algorithm.
Your audience needs to know unequivocally why you are the go-to expert in your chosen field. This clarity is your foundation, the bedrock of your authentic reputation. You should have a clear, simple and compelling value proposition that a 12-year-old understands and, if someone shook you awake at 2 am demanding to hear it, you could repeat it verbatim even from the depths of slumber. It should be tattooed on the inside of your eyeballs!
2\. Recognition: Amplify Your Expertise Through Credible Endorsement
Once your reputation is crystal clear, the next step is to actively seek recognition that amplifies and supports the value of your personal brand, rewarding you for what you genuinely excel at. This means strategically pursuing exactly the right awards and specific categories that align with your niche and achievements. Winning awards, particularly those with rigorous judging processes and strong integrity, provides undeniable third-party validation that cuts through the noise of self-promotion. This strategic pursuit of the most credible accolades adds layers of trust to your brand and can add value for years, if you use them well.
Beyond awards, consider writing and promoting a thought-leadership business book that cements your expertise, or actively seeking invitations to speak on podcasts and prestigious stages to share your insights. These are all forms of recognition that validate your unique voice and proven abilities, ensuring you stand out as a genuine leader. It’s proof in the pudding that you can deliver on your promises and generate the transformation your prospective clients want. Our team of professional award writers excels at identifying these opportunities and crafting compelling narratives that secure this crucial validation.
3\. Respect: Cultivate Unforgettable Influence
The final pillar is about consistently showing up and cultivating respect within your industry. This involves actively surrounding your audience, not just broadcasting to them. It means strategically mixing with the right crowds – peers, industry leaders, key opinion leaders and decision-makers – and consistently demonstrating your value.
Respect is earned through consistent, authentic engagement and participation. This could manifest as being invited to participate in industry awards as a judge, securing positions on prestigious boards, writing articles for industry publications, or heading up significant departments or projects. Ultimately, it’s about becoming unforgettable as a leading business person or game-changer, someone whose contributions are so profound and real that they cannot be questioned or imitated. This sustained presence and influence solidify your authority, earning you the genuine respect that differentiates a truly authentic brand.
Becoming a Real Brand in the Age of AI
Pinocchio, with his magically growing nose, eventually achieved his heart’s desire… “I’m a real boy!” he shouted, embracing his creator and truly stepping into his purpose. In the modern narrative of personal branding, this tale resonates more than ever. In a world awash with AI-generated polished facades, your goal should be to be real in the eyes of your audience, an honest, tangible and genuine expert whose truth, passion, and proven impact are undeniable.
Cut through the noise and get real by defining your reputation through a clear niche, then strategically seeking recognition via credible awards and platforms, and keep showing up to consistently earn respect through authentic engagement and influence.
If you really want to make an unforgettable impact, it’s time to move beyond mere memorability. We’re here to help you craft that undeniable truth to support your personal brand and secure the recognition you truly deserve.
Let’s have a chat:
**Categories:** Personal Branding, Profile Building
---
### [From Whim to World-Ranked: Rose Davidson on Podcasting with Purpose](https://theaudaciousagency.com/from-whim-to-world-ranked-rose-davidson-on-podcasting-with-purpose/)
**Published:** July 23, 2025
**Author:** Audacious Agency
**Content:**
In this episode of the That’s Audacious Podcast, host Lauren Clemett welcomes the incredible Rose Davidson, host and producer of the globally ranked and award-winning “Talking with Experts” podcast. Usually the interviewer, Rose steps into the hot seat to share her journey, insights, and unique system for helping others navigate the world of podcasting.
A Whim That Grew Wings: The Birth of a Top Podcast
Rose’s podcasting journey began on a whim in 2020 during lockdown. Witnessing brick-and-mortar businesses struggling, she felt a strong desire to help. With no prior podcasting experience, she simply thought, “Why not start a podcast?” and invited a few Facebook friends as her first guests. This impulsive decision blossomed into something extraordinary: 633 recorded episodes over five years, earning “Talking with Experts” a spot in the top 5% of podcasts globally.
Lauren notes that most new podcasters quit after just five episodes, finding it too hard. Rose’s secret to longevity? A heart-centred approach and a genuine love for connecting with people who openly share their knowledge. She sees her podcast as a valuable resource, even for herself, often revisiting episodes for insights. Her personal motivation to help others, rather than chasing numbers, has kept her dedicated.
The Power of Interviews: Authenticity Over Perfection
Rose explains her choice of an interview-style podcast: she finds it difficult to talk to a camera on her own. The dynamic of conversation allows her to be authentic and comfortable. Her tagline, “Business owners helping business owners,” perfectly aligns with the show’s name, as her guests are indeed experts in their fields.
She uses PodMatch to find incredible guests, a platform she highly recommends for its vetting process and ability to connect hosts and guests effectively. Rose and Lauren both emphasise that podcasting offers a unique way to build a personal brand, allowing audiences to hear your voice and passion, which is invaluable for speakers, thought leaders, and authors.
The OPAL System: Your Roadmap to Podcasting Success
Rose has distilled her years of experience into the Signature OPAL System (Organise, Produce, Arrange, Launch), a comprehensive program designed to guide aspiring podcasters.
- **Organise:** This initial phase covers foundational elements like legalities, program strategies, choosing your name, hosting platform, and setting up your studio.
- **Produce:** Focuses on becoming a great host and guest, building confidence on camera, and finding the perfect guests.
- **Arrange:** Deals with the technical side, teaching how to structure intros/outros, edit podcasts, and choose the best platforms.
- **Launch:** Explores getting your podcast out there, monetisation, and establishing authority in your chosen niche.
Rose stresses that the biggest mistake people make is overcomplicating things and thinking they need expensive equipment. She started with just a laptop, microphone and camera. Her key advice: prioritise audio quality over visuals, as listeners will forgive poor video but not bad sound. Podcasting doesn’t have to be expensive to start.
Consistency, Dedication, and the Long Game
While her podcast achieved a global ranking in the top 5%, Rose admits she has no idea exactly how it happened. She credits consistency and dedication as crucial mindset elements for any podcast host. She views podcasting as a craft and acknowledges that it takes time to build an audience; instant success with millions of downloads is a myth.
Rose is passionate about authentic conversations. Her show is guest-centric, with minimal host interruptions and straightforward editing. She also expresses disappointment when guests don’t leverage their appearance, calling it a waste of time, and shares frustration over no-shows.
Rose’s Advice: Get Organised and Be Kind to Yourself
Looking back to 2020, Rose would advise her past self to “be more organised.” Despite her significant success and awards, she believes better organisation from the start would have propelled her even further.
Her final tips for aspiring podcasters:
- Decide on your podcast type (solo, interview, etc.) and your core message.
- Handle all legal and copyright considerations first.
- Just start! Don’t wait for perfection or expensive equipment.
- Be authentic, consistent, and dedicated to your craft.
- “Be kind to yourself and just do what your heart and follow your heart.”
[](https://open.spotify.com/episode/0s3UUjhAyCMVfVJbKAvkak?si=m-Aiy9czQjeBRqAv-XupDQ)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/ep-40-from-whim-to-world-ranked-rose-davidson-on-podcasting/id1813785588?i=1000718753744)
**Categories:** Podcast, Profile Building
---
### [Am I Award Ready? Debunking the Myths of Business Recognition](https://theaudaciousagency.com/am-i-award-ready-debunking-the-myths-of-business-recognition/)
**Published:** July 23, 2025
**Author:** Audacious Agency
**Categories:** Awards, Podcast, Profile Building
---
### [Is the Competition Gobbling You Up? How to Master EEAT and Build an Unstoppable Profile](https://theaudaciousagency.com/is-the-competition-gobbling-you-up-how-to-master-eeat-and-build-an-unstoppable-profile/)
**Published:** July 14, 2025
**Author:** Audacious Agency
**Categories:** Awards, Content Marketing, Personal Branding, Profile Building
---
### [Francesca Moi on Reclaiming Time and Scaling Your Business with Smart Delegation](https://theaudaciousagency.com/francesca-moi-on-reclaiming-time-and-scaling-your-business-with-smart-delegation/)
**Published:** July 9, 2025
**Author:** Audacious Agency
**Categories:** Podcast
---
### [Building Resilience and Impact: The Emmilia O'Sullivan Story](https://theaudaciousagency.com/building-resilience-and-impact-the-emmilia-osullivan-story/)
**Published:** July 8, 2025
**Author:** Audacious Agency
**Categories:** Results
---
### [Are Awards The Authority You Think They Are?](https://theaudaciousagency.com/are-awards-the-authority-you-think-they-are/)
**Published:** July 8, 2025
**Author:** Audacious Agency
**Categories:** Awards, Publicity
---
### [Saurabh Arora on Building a Mortgage Empire with Lightning-Fast Service & Unwavering Confidence](https://theaudaciousagency.com/saurabh-arora-on-building-a-mortgage-empire-with-lightning-fast-service-unwavering-confidence/)
**Published:** June 18, 2025
**Author:** Audacious Agency
**Content:**
“Overcome fear and Don’t Be Afraid of Taking Action”
In this compelling episode of That’s Audacious, host Lauren Clemett sits down with Saurabh Arora (Sab), the dynamic founder of Eminence Finance Group.
Sab, a former top-performing mobile lender with ANZ and a multi-award-winning mortgage broker, is revolutionising the mortgage experience with his commitment to lightning-fast customer service and unparalleled client care. Beyond his remarkable business growth, Lauren dives into how Sab has swiftly built an incredible profile and a stellar reputation in the competitive sector of mortgage broking.
Sab’s journey to Australia in 2016 marked a fresh start, propelling him back to basics despite a solid eight years of banking experience in India. This initial step backwards paradoxically accelerated his progress in the Australian banking industry due to his prior knowledge and adaptability.
Within three years of his initial broking phase, a purely random call from ANZ changed everything. Despite initial hesitation, he took the leap and in just two and a half years, rose to become the number one mobile lender in the country.
This monumental achievement wasn’t just a dream come true; it was the ultimate confidence booster that spurred him to launch his own venture, Eminence Finance Group (EFG).
The Power of Proactiveness and Customer-Centricity
Sab’s ethos is rooted in proactiveness. He thrives on clearing his desk and ensuring clients are never left waiting, a stark contrast to the industry’s common pain points of poor communication and long wait times. He believes in treating people the way he would like to be treated, a seemingly basic principle that has become a significant point of difference for EFG.
He shares a powerful anecdote about clients straying from their previous mortgage brokers due to a lack of ongoing contact. Sab emphasises that maintaining relationships with existing clients is the most organic and effective way to generate business through word-of-mouth referrals, a marketing strategy often preached but rarely practised consistently.
Awards are More Than Just an Ego Boost
Sab enthusiastically discusses how awards have played a pivotal role in boosting his profile. He notes that receiving awards not only provides an ego boost but, more importantly, validates his legitimacy and reassures existing clients that they are in capable hands. He recounts how winning the Stevie Awards led to calls from clients, both current and past, reaffirming their trust and even prompting former clients to return for his services.
A highlight of his recent achievements is winning the national title for Customer Service in Finance at the Australian Achiever Awards. This particular award is significant because it involves direct interviews with clients to gauge their satisfaction, providing an undeniable third-party endorsement of EFG’s commitment to delivering on its promises. Sab was genuinely stunned to win this prestigious national award, a testament to his consistent delivery of exceptional service.
Niche Down, Think Big
Initially, Sab found it challenging to niche down, especially when clients’ primary focus was solely on interest rates. He consciously shifted his conversations to clients’ long-term objectives and goals, demonstrating that he prioritises their financial well-being over just securing the lowest rate. He candidly admits to turning away rate-sensitive clients, recognising that long-term client relationships, built on trust and alignment, are far more valuable for sustainable growth and referrals.
Looking ahead, Sab is focused on building a corporate environment within EFG, aiming to mentor and grow a team of mortgage professionals. His vision is to pay it forward, empowering others to achieve wonders in their careers, all while scaling EFG into a prominent brand.
Sab’s Advice for Success
Reflecting on his journey, Sab’s advice to his past self is profound: “Don’t be scared, don’t be afraid of taking action.” He stresses that results only come from action, and even if an action doesn’t lead to an immediate win, it provides invaluable experience and learning. He also encourages people, especially immigrants, to think big and not limit their aspirations.
Finally, Sab highlights the importance of delegation when building a brand. Knowing that one person can’t do everything, he advises business owners to trust and delegate to other experts in the market, allowing them to focus on their core strengths.
Ready to experience lightning-fast customer service and work with an award-winning mortgage expert?
Learn more about Saurabh Arora and Eminence Finance Group and get in touch with Sab here:
[](https://www.eminencefg.com.au/)
[](https://thatsaudacious.podbean.com/)
**Categories:** Awards, Podcast
---
### [Case Study: Eminence Finance Group](https://theaudaciousagency.com/case-study-eminence-finance-group/)
**Published:** June 18, 2025
**Author:** Audacious Agency
**Content:**
About
Saurabh Arora, widely known as Sab, is the founder of Eminence Finance Group (EFG), a company dedicated to revolutionising the mortgage experience through rapid customer service and an unwavering commitment to client care. Before establishing EFG, Sab was a top-performing mobile lender with ANZ.
Sab’s journey in banking began in India in 2007. He moved to Australia in 2016, starting his career from a basic level despite having been a branch manager in India. His previous 7-8 years of experience, coupled with an adaptive nature, allowed him to rapidly progress. After three years in the initial broking phase and gaining permanent residency in 2018, he received a “purely random call” from ANZ in 2019.
This unexpected opportunity led him to become the #1 mobile lender in the country within two and a half years.
Despite this significant achievement, Sab initially hesitated to start his own business. He admitted to being a little scared but the confidence gained from his top position at ANZ ultimately propelled him to establish EFG. Sab views his business as his “baby,” emphasising the importance of converting experience into something special rather than solely relying on someone else’s business. He aims to foster a corporate environment within EFG, mentoring and teaching his team to achieve their own professional successes.
Sab’s approach to mortgage broking is distinguished by his proactive customer service and his commitment to understanding each client’s long-term objectives rather than just focusing on interest rates. He believes in transparency and will honestly tell clients if he is not the right broker for their rate-sensitive needs, prioritising long-term relationships and referrals over short-term gains. This client-first ethos and a relentless drive to reduce waiting times are core to his business model.
Outcome
Leveraging awards has significantly propelled Eminence Finance Group’s growth and enhanced its reputation. Sab reports that his haul of achievements including a vast number of trophies that are quickly filling up his office definitely boosts his confidence, affirming that his work is legitimate and that awards have been a win-win situation for both EFG and its clients.
The impact of the awards has resulted in increased client confidence and security. Sab noted that after receiving an award, approximately ten clients spontaneously called to offer congratulations, demonstrating their engagement and trust in his services.
Clients have also expressed feeling secure that they’re with the right mortgage broker because of the awards he is winning. They are third-party endorsement, meaning somebody else is checking on his work that he’s doing the right thing.
Awards have also helped EFG require clients, with some individuals who had previously left EFG for various reasons returning after seeing the award wins shared on LinkedIn and Facebook.
These clients are seeking his expertise again, enabling Sab to provide tailored solutions for building property profiles, increasing borrowing capacity, securing better interest rates, along with other financial strategies.
Awards have also played a crucial role in attracting new business, complementing EFG’s strong word-of-mouth referral base, which accounts for 90% of its business. Winning five awards and being a finalist in two more within a three-month period has definitely generated excitement and new clients are coming to him already feeling confident in the firm’s credibility.
The award recognition has also extended to the banking sector, with Sab recently receiving an ANZ award for brokers of excellence, placing him in the top 50 out of approximately 10,000 brokers in Victoria. This external validation from industry peers and clients alike reinforces EFG’s strong market position and people in the lending industry are taking note.
Results
- Australian Achiever Awards: National Title for Customer Service and Finance
- ANZ Brokers of Excellence Award (Top 50 in Victoria)
- Gold Titan Company Of The Year in Financial Services
- Gold Asia Pacific Stevie Award for Excellence in Innovation in Financial Industries
- Gold Asia Pacific Stevie Award for Most Innovative Finance Executive of the Year
- Australian Small Business Champion Awards Finalist
- AFG Awards Broker Of The Year Finalist
- MFAA Customer Services Award Finalist
Message from the Client
“It does boost my ego… but again, it gives me the comfort as well that I’m doing the right things. This is the testament that yes, the work we are doing is legitimate. We’re doing the right thing by us and by the client and it’s a win-win situation.”
“Going for awards at first was daunting, but I figured we don’t think small, think big. Often I tell people, don’t be scared, don’t be afraid of taking action. You don’t know what’s going to happen… you can’t predict till the time you act on it. You have to act to get the result. When you’re in the safe zone, you will not grow. You’re in a very small area and when you see the world it’s vast. Being recognised on a world stage has been incredibly rewarding for us, winning multiple awards and also just being finalists has helped us grow awareness.”
“My approach to providing client-first customer service is all about treating people the way you would like to be treated yourself. Proactiveness has been the main essence… If something is on my desk, I don’t feel very comfortable about it. I just need to get it over the line. It’s great to be recognised for doing something that comes directly from our ethos”
“Awards have also helped us attract and retain the right sorts of clients. Those who are just looking for a better deal on an interest rate are not our ideal clients. I’m upfront because I don’t want them to leave me after 6 months if they get another .05 cheaper somewhere else because that’s a loss to me, that’s a loss to them as well. So, the awards and recognition that comes with them has helped us avoid getting into that cycle and just focus on long-term clients who can actually refer me more business and I can give them the support they want for their goal achievements as well.”
“You can’t do everything by yourself, so try and delegate to the other experts in the market. That’s why we partnered with The Audacious Agency and you’ve done an incredible job at helping us build a profile as a new service provider. We are getting noticed and it’s great.”
Contact
For more information about Eminence Finance Group, please visit:
Website:
LinkedIn: [https://www.linkedin.com/in/sabarora/]()
**Categories:** Results
---
### [The Verdict is In: How Professional Award Writing Elevates Your Legal Firm's Standing](https://theaudaciousagency.com/the-verdict-is-in-how-professional-award-writing-elevates-your-legal-firms-standing/)
**Published:** June 9, 2025
**Author:** Audacious Agency
**Content:**
The legal sector is fiercely competitive and for lawyers, conveyancing solicitors, and legal firms, standing out from the crowd is not just a desire but a strategic imperative. While daily dedication to clients and mastery of the law is paramount, external validation through prestigious awards can be a powerful catalyst for growth and reputation building.
And let’s face it, when you’re in one of the least trusted industries, reputation is everything!
The trouble is, with so much paperwork, urgent deadlines and constant interruptions, the prospect of crafting award-winning entries can be daunting, leaving you overwhelmed by the blank page or unsure how to articulate your unique value. This is the definitive guide to mastering the art of award writing, with actionable strategies to help your firm and your team, achieve the recognition so deserved.
Your Legal Blueprint to Success
Before embarking on any award submission, the foundational step is to thoroughly understand the award criteria.
Think of this as meticulously reviewing a legal brief – every clause, every nuance, holds significant weight. Do not merely skim the questions; analyse them with the precision you apply to legal documents. What specific keywords are used by the judging panel? What values are they explicitly emphasising? For instance, if the award programme highlights innovation in legal services, your entry must clearly demonstrate how your firm has pioneered new approaches, leveraged technology, or developed unique solutions to complex legal challenges.
Your action is to grab a highlighter and mark those crucial keywords within the award guidelines. Subsequently, brainstorm how your firm’s achievements, case studies, or notable projects directly align with these specific areas. Consider the tangible evidence you possess regarding impact or results. This rigorous alignment ensures your narrative directly addresses what the judges are seeking, setting a strong precedent for your submission.
The Case for Compelling Storytelling
Judges, like juries, are human beings who are profoundly moved by compelling narratives. A dry, factual listing of your firm’s accomplishments, while accurate, will not captivate them. Instead, you must weave a persuasive story that draws them in, making them advocates for your success. Envision your entry as a succinct yet powerful closing argument: begin by outlining the problem your client, community, or the broader legal sector faced, introduce your firm’s innovative legal solution, and then powerfully showcase the positive impact and demonstrable outcomes you have achieved.
A crucial tip from professional award writers is to not shy away from injecting appropriate emotion into your narrative. Allow the judges to perceive the passion behind your firm’s work and the unwavering dedication that underpins your successes.
Your action is to reflect on a case or project your firm is particularly proud of. What complex legal hurdles did you overcome? What significant impact did your firm create for your clients or the community? Outline the pivotal points of this story, and then meticulously refine it into a concise, engaging, and impactful narrative that resonates deeply with the judging panel. This is where the expertise of professional award writers can transform a good story into an award-winning one.
The “No-Go” List: What to Exclude from Your Submission
Just as there are essential elements for a winning legal argument, certain factors can inadvertently undermine your award submission. Consider these the “objections” you must avoid in your award narrative:
- **Legal Jargon:** While you are experts in the intricate language of the law, the judges may not possess the same specialised understanding. Eschew overly technical terms or industry-specific legal vernacular that could confuse them. Instead, opt for clear, unambiguous language that is universally accessible.
- **Irrelevant Information:** Maintain a laser focus on the award criteria. Avoid digressions or including details that do not directly substantiate your claims. Judges operate under strict time constraints, and your objective is to keep them engaged with your core message.
- **Verbose Language:** Phrases such as “Therefore,” “Additionally,” or “In the ever-changing world of…” are not only superfluous in an award entry but can also signal an overreliance on generative AI.
- **Negativity and Vagueness:** Centre your narrative on your firm’s achievements and positive impact. Steer clear of negative language or dwelling on past setbacks. An optimistic, confident, and data-driven tone will create a far more favourable impression. Avoid phrases like “We believe” or vague terms like “numerous”. Award entries are not marketing statements about your firm’s mission; they are factual assertions clearly demonstrating your actions and their rationale to the judges. It is imperative to be confident in your language, avoiding any hint of hesitation or false modesty; focus on evidence-based claims, not pleas for sympathy.
Your action is to review your draft entry with a critical and objective eye. Have you inadvertently used any legal jargon, or verbose phrasing, or included tangential information? Is the overall tone one of positivity and inspiration? Can you replace vague language with more confident assertions like “we consider” or “we know that,” supported by specific percentages, monetary figures, or other verifiable metrics? If not, revise and refine until your entry powerfully articulates your firm’s strengths. Engaging professional award writers can provide this objective review.
AI – Friend or Foe in Professional Award Writing?
Artificial intelligence is rapidly transforming numerous industries, and award writing is certainly no exception. However, for lawyers and legal firms, the critical question remains: is AI a magical tool that guarantees a win, or a potential pitfall that could lead to missteps?
AI as Your Helpful Assistant: AI writing tools can be incredibly beneficial for various tasks within the award writing process:
- Research and Repurposing to quickly extract relevant metrics, case details, or specific information from your firm’s internal documents, significantly reducing time spent on tedious trawling and allowing for more focused writing and editing.
- Conduct a grammar and style check to identify and correct typographical errors and grammatical inconsistencies that might escape the human eye, ensuring your submission is polished and professional.
- Provide clarity and conciseness – refining your prose, summarising lengthy sections, suggesting more concise phrasing, and ensuring your message is crystal clear and impactful.
- Certain AI tools can help overcome writer’s block by brainstorming ideas or suggesting different angles for your narrative, providing a vital spark of inspiration.
While AI can be a powerful ally, it is paramount to remember that award entries demand authenticity, a unique voice, and a distinctly human touch. AI should serve as an assistant, not as a substitute for your firm’s unique insights and expertise. View AI as a highly competent paralegal or intern – you must provide clear instructions, offer guidance, and meticulously verify its output.
Your action is to strategically explore various AI writing tools and experiment with their functionalities. Identify how they can most effectively support your writing process, but always ensure your entry is infused with your firm’s unique personality, expertise, and genuine accomplishments.
Language and Tone in Legal Submissions
Consider your award entry as a critical conversation with the judging panel. How do you wish your firm to be perceived? Professional yet approachable? Confident yet grounded in reality? Your careful selection of language and tone is pivotal in creating the desired impression – and if you wrote your entry with the end in mind, you can repurpose the content into blogs, articles and thought-leadership pieces!
Tips for Award-Winning Language and Tone:
- Employ clear, concise language, avoiding jargon and overly complex sentences. Your entry must be readily comprehensible to all judges, irrespective of their specific legal specialisation.
- Write in an active voice to imbue your entry with dynamism and engagement. For example, instead of “The award was won by our company,” state, “Our company won the award”.
- Project assuredness in your firm’s achievements, but carefully avoid any semblance of arrogance or boastfulness. Allow your demonstrable results and positive impact to speak for themselves, supported by a confident and professional tone.
Your action is to read your completed entry aloud, paying close attention to the flow and cadence of your language. Does it sound natural and persuasive, akin to a confident and engaging dialogue with the judges? If not, revise and refine until it achieves this desired effect.
Quantifying Your Legal Impact
Numbers possess an undeniable power to tell a compelling story. In award entries, quantifiable metrics are your strategic advantage, allowing you to vividly showcase the tangible impact of your firm’s work and demonstrate the concrete results you have achieved.
To truly win, you must not only articulate what your firm does but also show the judges its effectiveness.
Tips for Effectively Using Metrics:
- Choose metrics that are directly pertinent to the award criteria and clearly demonstrate the positive outcomes of your firm’s work. This could encompass client acquisition rates, case success rates, client satisfaction scores, reductions in legal costs for clients, or the number of individuals assisted through pro bono initiatives. If your firm is in an early stage, you might use industry data or empirical evidence of the problem you are solving to back up your reasoning.
- Consider using charts, graphs, or other visual aids in your supporting documents to present your metrics in a clear, engaging, and easily digestible format. Visuals enhance the accessibility and memorability of data for judges.
- Do not merely list statistics; explain their significance and why they matter. Connect your metrics to the broader picture of your firm’s achievements and the profound impact you have created.
Your action is to meticulously review your entry and identify opportunities to embed metrics that robustly support your claims. Can you quantify your firm’s achievements in a more compelling manner? Can you incorporate visuals in your supporting documentation to amplify the impact of your data? By strategically deploying metrics, you will significantly strengthen your entry and powerfully convey the true value of your firm’s work. This strategic use of metrics is a hallmark of professional award writers, contributing significantly to a high success rate.
A Strategic and Sustained Approach
The legal world, like any other, is not built on a single success. Relying on one award entry, no matter how prestigious, is like attempting to construct a landmark legal case on a single piece of evidence – it is inherently unsustainable and carries significant risk. Many firms, after pouring resources into a single highly prestigious award like the Telstra Awards and not winning, experience “Telstra Trauma,” leading them to prematurely conclude that awards are a waste of time.
Similarly, local awards, while valuable, can sometimes lead to disillusionment due to perceived bias. Even being a finalist, or receiving a “highly commended,” is a significant achievement and not a failure.
Awards, when approached strategically and consistently, are a powerful catalyst for growth and recognition. They are not a “one-and-done” affair. Instead, cultivate a long-term strategy by developing a 12-month awards plan. This involves:
- Research industry-specific legal awards, local business awards, national recognition programmes, and even international competitions that align with your firm’s specialisations and achievements.
- Note all application deadlines, judging periods, finalist announcements, and award ceremonies.
- Choose awards that support your firm’s overall business objectives, such as attracting specific types of clients or enhancing your reputation in a niche area.
- Identify the specific categories that best showcase your firm’s strengths and accomplishments.
When you have a comprehensive 12-month plan you can ensure your approach is proactive, organised, and maximises every opportunity. Consistency is paramount; do not merely submit one entry and await results. Commit to sustained action by entering multiple awards simultaneously to increase your chances of success and generate more content for leveraging. Consider entering multiple categories within each award to highlight diverse aspects of your firm and appeal to a broader range of judges. Crucially, allocate dedicated time and resources for award activities, treating them as an integral component of your marketing and business development efforts.
Leveraging your participation begins the moment you hit “submit,” not when results are announced. Share your awards journey on social media, thanking supporters and repurposing content from your entry into blog posts or articles. This builds anticipation and maximises your return on investment, regardless of the outcome. As you consistently enter awards, refine your submissions, and actively leverage your participation, you will experience a “snowball effect” on your firm’s brand and profile. Your credibility will grow with each nomination, finalist position, or win, solidifying your reputation as a leader in the legal field. This sustained approach is the true power of awards; it is about the cumulative impact on your business, not just individual trophies.
For example, Chrissy Leontis, principal lawyer of [Cleon Legal](https://cleonlegal.com.au/about-us/), leveraged awards to shine a light on the family law practice she founded saying the awards led to “a lot of success with media coverage” which added visibility to the impact she is making as an innovative family law and domestic violence law firm. With a gold, 2 silvers and a bronze at the International Women In Business Awards, and winner of the Law Awards, as well as a dozen finalists awards, Chrissy has elevated her brand value as an advocate and she’s grown her business to provide flexible services in multiple states. Awards for her “opened up opportunities I never knew existed” enabling her to champion a difficult and demanding legal space.
Awards are not a quick fix; they are a long-term investment in your firm. Integrate them into your ongoing business plans, just as you would any other marketing or sales activity.
Allocate a dedicated budget for entry fees, marketing materials, and leveraging activities. This proactive approach, guided by experienced professional award writers, transforms awards from a hopeful gamble into a strategic pillar of your firm’s growth.
Where to from here?
Crafting an award-winning entry for your legal firm is indeed an art form, but one that can be mastered with the right tools and techniques. By diligently deciphering the criteria, weaving a compelling and evidence-based narrative, meticulously avoiding common pitfalls, and strategically leveraging AI as an assistant, you can significantly enhance your chances of success. Embrace clear, confident language, pay close attention to tense, and rigorously quantify your impact with metrics.
Crucially, shift your mindset from a “one-hit-wonder” approach to a strategic, sustained awards programme. Awards offer far more than just accolades; they provide invaluable validation, enhance credibility, and open doors to new opportunities, solidifying your firm’s position as a leader in the legal profession. Stop allowing the fear of rejection or past disappointments to hinder your progress. Embrace the power of a strategic, consistent approach to awards, viewing them as an integral part of your firm’s growth strategy, a powerful means to illuminate your achievements and a catalyst for unlocking the success your firm truly deserves. The time to embark on your winning streak is now. Stop waiting and start acting. Your future self, and your firm’s future, will undoubtedly thank you for it.
Overwhelmed already and want help?
We know you are busy, and in your industry, who has the time to write award entries, let alone leverage them for credibility and visibility? We can create a 12-month Profile Building Plan for you, including all the best awards and exactly the right categories for you, plus a leveraging content plan and resources to maximise your awards journey, including podcasts looking for guests and contributions sites you can submit to gain awesome SEO and build your profile.
[CLICK HERE](https://theaudaciousagency.com/get-a-plan/) for more info, or [Book a Chat](https://theaudaciousagency.com/Chat-with-Lauren) with us to discuss how you want your brand and business to be known as a credible legal leader.
**Categories:** Awards, Profile Building
---
### [Building Trust and Standing Out: Professional Award Writing for Property Leaders](https://theaudaciousagency.com/building-trust-and-standing-out-professional-award-writing-for-property-leaders/)
**Published:** June 16, 2025
**Author:** Audacious Agency
**Content:**
Monday morning, you’ve been working all weekend and your inbox is overflowing. Among the urgent client queries and market updates, there’s another slew of marketing emails, all promising to make you “stand out,” “dominate the market,” or “revolutionise your brand.” You delete most of them because, in the cut-throat world of real estate, property development, and property management, everyone’s shouting the same slogans.
The truth is, building a truly distinctive and trusted presence in this incredibly competitive sector isn’t about clever taglines, it’s about undeniable proof of excellence.
As a property leader, you understand the constant pressure. You’re not just selling square footage or managing portfolios, you’re handling people’s most significant assets, their dreams, and their financial futures. This demands a level of trust that can only be earned through consistent, demonstrable success.
Yet, every day, you’re up against countless competitors who, on paper, appear to offer much the same. How do you, genuinely, separate yourself from the pack?
How do you convince a discerning client to choose you over a dozen other seemingly qualified professionals?
The nagging thought at the back of your mind whispers to you…”I know we’re good, our results speak for themselves, but how do I get everyone else to see it without spending every waking hour on self-promotion?”
This is where the pursuit of business awards transcends mere vanity and becomes an indispensable, strategic asset.
Awards are not just shiny objects for the mantelpiece, they’re powerful, third-party validations that cut through the marketing noise, providing tangible proof of your innovation, impact, and unparalleled service.
For property leaders, this external validation is gold.
It’s about leveraging that independent recognition to build profound trust, attract premium clients, and ultimately, carve out an undeniable leadership position.
However, the path to award success is a time-consuming, daunting task that many busy professionals feel ill-equipped to tackle. This comprehensive guide, crafted with insights from premier award writers, will demystify the process, demonstrating how professional award writing can become your most potent tool for differentiation and trust-building in the property sector.
Why Awards Resonate with Property Clients
In an industry where ‘innovation,’ ‘client-centricity,’ and ‘market leadership’ are thrown around like confetti, genuine credibility is built on demonstrable results and authentic impact. Clients in the property sector, whether they are first-time homebuyers, seasoned investors, or busy strata committees, are looking for more than just promises. They demand proof of competence, ethical practice, and a verifiable track record of success. Awards provide this critical evidence. They serve as objective benchmarks, affirming that your business operations, client service, or developmental projects have been rigorously evaluated and celebrated by independent panels of experts.
Consider the sheer volume of claims in the property market. Every agent touts their ‘local expertise,’ every developer promises ‘quality builds,’ and every property manager boasts ‘efficient service.’ Without a compelling, externally validated differentiator, these claims merge into an indistinguishable hum.
An award win, or even a finalist position, offers a powerful, concise statement: “We don’t just say we’re excellent; impartial judges agree”.
This ‘branding by association’ is invaluable, linking your firm with the prestige and integrity of the awarding body. It signals to potential clients that your organisation operates at an elevated standard, fostering immediate trust and reducing the perceived risk in engaging your services. It’s a shortcut to confidence, allowing your clients to feel more secure in their decision to choose you.
Overcoming the Perceived Barrier to Awards Success
For busy property professionals, the idea of dedicating significant hours to an award application often feels like an impossible luxury. You’re constantly balancing site visits, client meetings, market analysis, and the relentless administrative burden of running a successful enterprise. The thought of adding extensive research, meticulous drafting, and detailed evidence gathering to an already packed schedule is enough to deter even the most ambitious leader.
Many attempt to write their own entries, only to find themselves stalled by writer’s block, overwhelmed by the sheer volume of information to compile, or ultimately, submitting a rushed and unpolished entry that fails to capture their true achievements. Or worse, they copy and paste a ChatCPT mashup of hyperbole and Americanisms into the awards portal.
One big trap time poor agents and property managers regularly fall into is pouring all their effort into just one award that they fail to leverage let alone win. This leads to the frustrating “Telstra Awards Trauma”, where a single disappointment can lead businesses to abandon awards altogether, mistakenly concluding they are a waste of time.
This perceived time barrier is a significant pain point, but it’s one that can be effectively overcome through a strategic approach. It’s not about finding more hours in your day; it’s about smart allocation of resources and recognising the inherent value in the process itself.
The very act of preparing an award entry forces a rigorous internal audit of your accomplishments, processes, and impact. This deep dive into your business operations and successes provides invaluable insights that can be leveraged far beyond the award application, generating compelling content for marketing materials, case studies, and internal strategy reviews.
How Professional Award Writing Transforms Your Achievements
The core challenge in award writing isn’t just presenting facts; it’s about weaving those facts into a captivating story that resonates with judges. Imagine trying to explain the intricate details of a complex property development without a clear narrative arc – it would be a dry recitation of figures and processes. The same applies to award entries. Judges, like potential clients, are human and are drawn to compelling stories that highlight challenges overcome, innovative solutions implemented, and tangible positive impacts created.
Professional award writers excel at transforming raw data and business accomplishments into engaging narratives. They understand that a strong award entry isn’t just a list of achievements; it’s a strategic presentation of your journey, your vision, and your unique contribution to the property sector. This involves:
- Awards have specific criteria and a professional writer knows how to dissect these, identifying the keywords and values the judges seek. For example, if an award emphasises “sustainable development,” they will ensure your entry highlights your eco-friendly practices, energy-efficient designs, and community impact.
- Award entries are not marketing brochures. They demand a precise, evidence-based structure that guides the judges through your achievements. This often involves a problem-solution-impact framework, clearly outlining the initial challenge, your innovative approach, and the measurable results you achieved.
- In the property sector, numbers speak volumes. Whether it’s increased property values, reduced vacancy rates, expedited project timelines, or enhanced client satisfaction scores, specific, quantifiable metrics are crucial. Professional Award Writers know how to identify and present these metrics effectively, transforming abstract claims into undeniable proof of success. For instance, instead of saying “we improved tenant retention,” an entry might state, “implemented a proactive communication strategy, reducing tenant turnover by 15% in the last fiscal year, saving clients an estimated $X in re-leasing costs.”
- Just as important as what to include is what to omit. Jargon, verbose language, vague statements, and a negative tone can all detract from your entry. Professional Award Writing ensures clarity, conciseness, and a confident, authentic voice that resonates with judges, without resorting to the impersonal or generic style often associated with AI-generated content.
The Snowball Effect of Awards Engagement
A significant mistake many businesses make is waiting until they win an award before they consider leveraging their efforts. The true value of participating in awards begins the moment you hit “submit”. The process of gathering information for an entry can be incredibly insightful, providing a treasure trove of content ideas for your marketing and thought leadership initiatives.
A strategic approach to awards involves leveraging every stage of the journey:
- Repurpose sections of your award application into blog posts, articles, or social media content. For instance, the case studies you compile for an award entry can become compelling stories for your website, showcasing your expertise and client successes. Share your thought leadership on industry trends, drawing from the insights gained during the awards application process.
- The journey of preparing an award entry can be a powerful team-building exercise. It encourages reflection on collective achievements and boosts team morale. Acknowledging the contributions of your team, mentors, and clients throughout the process fosters a sense of shared accomplishment.
- Even being nominated or reaching the finalist stage is a significant achievement worthy of promotion. This generates buzz, attracts attention from potential clients and partners, and reinforces your brand as a leader in the property sector. Updating your media kit, bio, and LinkedIn profile with these achievements further amplifies your professional standing.
- When you consistently engage with awards, refining your entries and actively leveraging your participation, you initiate a “snowball effect”. Each entry strengthens your narrative, your credibility grows with each nomination or win, and your reputation as an industry leader is solidified. This momentum attracts more clients, investors, and opportunities. Property Advisor Colin Lee of Inspire Realty has over 50 awards that reinforce his passion and motivation to help people achieve financial well-being through smart and strategic property investments. These awards that embellish his email footer, create an impact statement that you simply can’t ignore.
- Examples of awkward winning leverage are those like Raquel Manning of Blue Diamond Property Group, an international award winner, who found that the process itself boosted her personal profile and provided undeniable external recognition for her expertise in developing off-market property projects. Similarly, Goro Gupta’s journey to becoming the award-winning founder of Ethical Property Investments, and has made an incredible social impact despite fierce competition, underscored his dedication and positioned him as a leader in his field. These examples illustrate that the value of an award journey begins long before any win, providing tangible content and visibility.
This sustained effort creates that snowball effect, where each entry strengthens your brand, increases your credibility, and attracts new opportunities. It’s not about a single win; it’s about the cumulative impact on your business and your brand reputation.
Your Partner in Awards Success
For property leaders grappling with time constraints and the need for standout recognition, engaging professional award writers offers a distinct advantage. It frees you to focus on your core business while ensuring your achievements are presented in the most compelling and strategic way possible. A dedicated team of professional award writers brings objectivity, expertise in narrative construction, and a deep understanding of judging criteria, significantly increasing your chances of success.
Our approach at The Audacious Agency is to partner with you, transforming your expertise and accomplishments into award-winning entries. We act as an extension of your team, meticulously gathering necessary information, crafting compelling narratives, and ensuring every word resonates with the judges.
Check out client results here:
[https://theaudaciousagency.com/case-study-raquel-manning-blue-diamond-property-group/](https://theaudaciousagency.com/case-study-goro-gupta/)
Our track record of a 97% success rate in helping clients reach finalist status and a 78% win rate speaks volumes about the impact of expert award writing. We understand the unique nuances of the property sector and can help you identify the awards and categories that will best elevate your brand and build lasting trust with your target audience.
Don’t let the daunting perception of the awards process prevent you from claiming the recognition you deserve. In a competitive market like property, awards are not just accolades; they are strategic investments in your credibility, visibility, and long-term success.
Ready to transform your achievements into undeniable recognition and solidify your position as a trusted leader in the property sector?
[CLICK HERE](https://theaudaciousagency.com/get-a-plan/) for more info, or [Book a Chat](https://theaudaciousagency.com/Chat-with-Lauren) with us today to discuss how our professional award writers can help you navigate the awards landscape and unlock your audacious success.
**Categories:** Awards, Profile Building
---
### [Just Take One Step: Kylie King on Ditching Perfection and Embracing Authentic Business Growth](https://theaudaciousagency.com/just-take-one-step-kylie-king-on-ditching-perfection-and-embracing-authentic-business-growth/)
**Published:** June 6, 2025
**Author:** Audacious Agency
**Content:**
In this inspiring episode of That’s Audacious, host Lauren Clemett sits down with Kylie King, the visionary founder of the Australian Ladies in Business Initiative and the driving force behind the Alibi Awards. Kylie shares her deeply personal journey from corporate burnout to building a thriving, supportive community for women entrepreneurs across Australia, a testament to the power of authentic connection and self-belief.
Kylie’s path began after a significant period of corporate senior management, which, combined with the demands of new motherhood, led to burnout. This pivotal experience ignited her realisation of a profound need for genuine support and community among women in business. What started as a coaching business quickly evolved into a mindset-focused endeavour, ultimately blossoming into the Australian Ladies in Business Initiative. This community grew organically, filling a crucial void felt by many women navigating the entrepreneurial landscape.
The Power of Community and Battling the “Perfect” Barrier
The Australian Ladies in Business Initiative welcomes all women in Australia, from seasoned business owners to aspiring entrepreneurs. Kylie highlights that this community thrives on celebrating both successes and the challenges of business ownership, fostering a supportive environment where women can openly share their experiences. She underscores the unique pressures women often face, influenced by societal expectations and a tendency to prioritise others, which can inadvertently sideline their own business growth.
A significant barrier Kylie identifies is the pervasive pressure women feel to be “perfect” before taking action. This notion, often amplified by social media’s curated realities, feeds into imposter syndrome and a fear of judgment, preventing many from confidently putting themselves and their businesses forward.
The Alibi Awards: A Community-Led Celebration of Authenticity
Inspired by her own experiences with awards and a desire to address community concerns about integrity, Kylie took on the audacious challenge of creating her own awards program. The Alibi Awards were born as a truly community-led initiative, with categories and even their names chosen by the members of the Australian Ladies in Business community. Kylie advises anyone considering entering awards to exercise discernment and thoroughly review terms and conditions to ensure genuine recognition.
The Alibi Awards are designed for members of the free Australian Ladies in Business Initiative community who hold an ABN. The submission process is crafted for authenticity, featuring a written application (around 10 questions) and a unique five-minute video submission. Kylie emphasises that the video component is crucial for allowing entrants to share their story and passion authentically, effectively combating the rise of AI-generated entries.
Transparency and support are central to the Alibi Awards’ judging process. Finalists receive personal notification, and all participants receive written feedback from three judges. This invaluable feedback, developed by a committee of entrepreneurs and business academics, aims to help businesses refine their strategies and improve future award entries.
Tips for Audacious Award Entries
Kylie offers practical advice for potential Alibi Awards entrants:
- Thoroughly review category descriptions to ensure alignment.
- If a category resonates, don’t hold back.
- Seek advice from fellow members in the free community on category selection.
- Authenticity is a core value of the Alibi Awards. Show up as your true self in your submissions.
- View the entry process as a celebration of your business achievements, journey and personal growth, not just the opportunity to win a (fabulous purple) trophy
With 24 categories and an entry cost of $99 (including GST), the Alibi Awards offer a diverse range of opportunities. Nominations close on August 4th, with written submissions accepted until August 11th, culminating in an awards night on October 17th in Penrith. Kylie reinforces the importance of aligning with the Australian Ladies in Business community’s values, noting that the very act of entering awards can help overcome imposter syndrome.
Reflecting on her own path, Kylie’s advice to her past self during a difficult time is simple yet profound: “just take one step forward.”
For those seeking to elevate their business success, she encourages actively choosing change and confidently standing up for their business to gain recognition and support within their community.
Ready to step forward and celebrate your business journey?
Discover the supportive community and empowering opportunities offered by the Australian Ladies in Business Initiative and the Alibi Awards.
The Alibi Awards:
Facebook Community:
[](https://open.spotify.com/episode/3rktgbMyVv1vEAPQ3qIaim?si=hJ_F5SnzR_SgclErGfd_lA)[](https://thatsaudacious.podbean.com/)
**Categories:** Awards, Podcast
---
### [Case Study - Angela Dion, Simple Breastfeeding](https://theaudaciousagency.com/case-study-angela-dion-simple-breastfeeding/)
**Published:** June 5, 2025
**Author:** Audacious Agency
**Content:**
Angela Dion, a dedicated mother and innovative entrepreneur, launched Simple Breastfeeding with her groundbreaking Blissful Bond Booby Pillow – a product born from her own struggles with breastfeeding and designed to offer comfort and support to mothers.
Despite its genuine value in solving a common problem, Angela faced the universal hurdle of any startup: a lack of inherent credibility. Her product was new, her brand unknown, and without established recognition, attracting the attention of both discerning customers and, crucially, risk-averse distributors was a significant challenge.
Distributors like Westfield and Baby Bjorn seek proven brand value and a solid reputation before committing to new products.
Seeing the immense power of third-party validation, Angela partnered with The Audacious Agency to strategically pursue industry awards. The goal was clear: transform her innovative solution into a recognised brand, instilling trust in customers and, more importantly, providing the stamp of approval needed to open doors with major retailers and distributors.
The Results: Unlocking Unprecedented Growth Through Recognition
The impact of the awards was immediate and transformative, providing the credibility Angela’s startup desperately needed. Angela’s achievements included two bronze awards at the prestigious 2024 Stevie Awards for Women In Business, where she competed against global giants like Google. She also went on to win at the Freedom Awards and is a finalist in the 2025 ROAR Awards.
The recognition garnered from these awards served as an invaluable testament to her product’s quality and innovation, directly addressing her core challenge:
**Global Recognition and Trust:** The Stevie Awards, in particular, positioned Simple Breastfeeding on a global stage, providing instant authority. As Angela herself noted, acknowledging The Audacious Agency’s role:
Message From Angela…
“Awards got me globally recognised and I was especially driven to succeed because you told me anyone that’s starting out and even a concept, could get an award.”
The weight of competing with and winning against established players underscored her brand’s legitimacy.
“I was up against Google and a bank and I thought that was amazing. Even just coming third was like, ‘Wow.’ that’s impressive. So, yeah, I never thought I’d be amongst the big guys.”
She also observed the powerful impact the awards had on industry professionals:
“I mean, I never heard of the Stevie Awards. I was like, what’s the Stevie Award?’ But yeah, if you’re in business, of the Stevie Awards and it was it when at my fair, I was just like, ‘Wow, they knew about the Stevie Awards.’ know what I mean? it is a big thing.”
**Opening Doors to Major Retailers and Distributors:** Displaying her Stevie Awards at industry events like the Reed Gift Fair proved to be a game-changer. The awards provided the tangible evidence of credibility that risk-averse distributors required.
- Angela recounted a pivotal moment: “I had one of the big buyers like… the Westfield buyer and he walked past my stand then he came back and he’s like, **‘I’m impressed. you got two bronze at the Stevie Awards. Tell me more about that.’** And I was like, ‘Oh.’ And that got him back to me.”
- Similarly, another major brand was impressed: “…obviously Baby Bjorn came back and just was like, ‘Wow, this is very innovating… let’s collaborate. Let’s do something together.’…it did open some doors the negotiations happening as we speak.” These direct conversations led to crucial negotiations for stocking her products.
**Accelerated Sales and Market Penetration:** The enhanced credibility directly translated into increased sales opportunities and broader market reach. With the awards validating her brand, the path to market was significantly smoother. Angela summarised the overall impact: “…awards are amazing because they do give you the recognition and people do take you seriously and it helps you sell.”
Within a remarkably short period since its mid-2024 launch, the Blissful Bond Booby Pillow is now stocked in pharmacies and baby shops online, and negotiations are underway for international distribution in regions like the Philippines and America. The awards have not only provided validation but have become a powerful leverage tool, opening doors to distributorships and resellers across the globe.
Find out more about Angela Dion of Simple Breastfeeding and the Blissful Bond Boobie Pillow here:
**Categories:** Results
---
### [Be the Rainbow: Rowena Preddy on Ditching Beige Brands and Embracing Your Authentic Spark](https://theaudaciousagency.com/be-the-rainbow-rowena-preddy-on-ditching-beige-brands-and-embracing-your-authentic-spark/)
**Published:** May 30, 2025
**Author:** Audacious Agency
**Content:**
In this vibrant edition of the That’s Audacious podcast, host Lauren Clemett welcomes the remarkable Rowena Preddy, founder of Preddy Creative. Rowena’s bold branding studio is on a mission to liberate small business owners from “cookie-cutter” approaches, helping them confidently express their real, raw, and totally aligned brand identity.
Rowena’s journey into the world of design began young, captivated by the magic of art and the unexpected creations that stemmed from deep thinking. Despite early career experiences that felt stifling and conforming – a far cry from her “colourful rainbow of unicorn expression”, a redundancy became the unexpected catalyst for her audacious leap into entrepreneurship.
This pivotal moment, fuelled by a desire to prove herself and support her two children, initially led to burnout. Yet, it was through this challenge that Rowena found her true purpose: rebuilding her business to be a place she loved, working with clients who aligned with her values, and empowering women to shed their “shoulds” and embrace their glowing uniqueness.
She passionately believes that branding should be fun and impactful, a stark contrast to the common perception of it being a tedious, expensive, or disappointing process. For Rowena, helping clients unearth their authentic brand is a reciprocal joy, reigniting her own creative spark.
Key Insights from Rowena Preddy:
- **Embrace Your Authentic Self:** Rowena’s personal transformation from “beige and con-formative” to boldly expressive underscores the power of aligning your brand with your true self.
- **Creativity is Innate:** Even when you might not think you are creative, you can discover and express your unique vision through an engaging mood-boarding process.
- **Originality Over Imitation:** In a world saturated with AI-generated and repurposed content, finding your distinct voice is paramount. Don’t fall prey to “comparison-it is.”
- **Brand Values as a Litmus Test:** Distill your core brand values and use them as an internal compass. If something feels “ick,” it’s likely misaligned with your authentic brand.
- **The Right Amount of Sass:** Personal expression in branding should be genuine and build over time. Know your professional boundaries – “two mojitos deep sassy” might not be right for your brand!
- **The “Quickie” Solution:** Rowena’s signature Quickee design day addresses the common business trifecta of needing things fast, good, and affordable, proving that quality and personality don’t have to be sacrificed for efficiency.
- **Consistency Drives Impact:** Consistency in branding builds recognition and engagement. Every design choice should serve a clear purpose and drive specific results, not just look “nice.”
Rowena champions the idea that a personal brand is inextricably linked to a company’s brand, especially as consumers increasingly seek to do business with people, not just faceless entities. She advocates for businesses of all sizes to infuse their personal beliefs and values into their overarching brand identity.
As the interview wraps up, Rowena offers a profound piece of advice drawn from her own journey:
As the interview wraps up, Rowena offers a profound piece of advice drawn from her own journey: “Figure out who you are… and then just go all in on it. Back yourself like a thousand percent.” She firmly believes that “personal growth equals business growth,” with every embrace of her true self leading to greater business thriving.
Connect with Rowena Preddy and Preddy Creative:
Ready to ditch the cookie-cutter and unleash your brand’s true potential? Discover Rowena’s bold approach at Preddy Creative.
Don’t settle for beige. Be the rainbow, be audacious, and let your brand truly shine!
[](https://thatsaudacious.podbean.com/)
**Categories:** Personal Branding, Podcast, Profile Building
---
### [Rewrite Your Rules: Unforgettable Lessons from Women Who Dare to Disrupt and Define](https://theaudaciousagency.com/rewrite-your-rules-unforgettable-lessons-from-women-who-dare-to-disrupt-and-define/)
**Published:** May 28, 2025
**Author:** Audacious Agency
**Categories:** Awards, Personal Branding, Profile Building
---
### [Instant Credibility: Matt Alderton on the Audacious Power of Awards for Business Growth](https://theaudaciousagency.com/instant-credibility-matt-alderton-on-the-audacious-power-of-awards-for-business-growth/)
**Published:** May 27, 2025
**Author:** Audacious Agency
**Content:**
In this insightful episode of That’s Audacious, host Lauren Clemett welcomes Matt Alderton, a leading entrepreneur, business expert, and the visionary founder of BX Networking, one of the world’s fastest-growing business networking and education organisations.
With a track record of running over a dozen six, seven, and eight-figure businesses and accumulating more than 40 industry awards, Matt brings a wealth of experience from every side of the business landscape. As the founder of the BX Awards and an awards judge himself (for prestigious programs like the Telstra Awards), Matt offers a unique 360-degree perspective on the invaluable role awards play in business growth.
Matt’s passion for small business stems from over two decades as an owner. He champions the profound impact small businesses have on the economy and individuals, from providing first jobs and training to fostering personal growth. His journey, which includes early ventures in retail and hospitality (and even a surprising family history in video stores!), evolved into a dedication to business education and growth through BX Networking.
For Matt, awards are not just about winning; they are a strategic marketing tool. He recounts how being a finalist or a winner in awards programs instilled instant credibility and trust with potential clients, leading to rapid client acquisition. This external validation, he explains, functions much like an ‘as seen on’ badge from a major TV network, immediately building confidence and trust.
Key Insights:
- View entering awards as a powerful marketing strategy for your business, regardless of the outcome.
- Awards provide immediate trust and credibility with potential clients, often accelerating the sales cycle.
- It’s not just about winning. Even being a finalist allows you to leverage the award program’s logo for powerful positioning and marketing.
- The Tall Poppy Syndrome (and its upside) – While Australia’s cultural tendency to downplay success exists, being recognised for your achievements here can make you stand out even more.
- BX Awards: A Coaching Session in Disguise! The structured multiple-choice and short-answer questions of the BX Awards provide a valuable benchmarking and strategy session for your business, helping you identify areas for improvement.
- While AI can be a useful tool for refining award answers (e.g., for conciseness or grammar), always review and “rehumanise” the content. Avoid simply copying and pasting AI-generated text, as judges can spot it.
Matt’s candidness about the “trophy” from a Subway conference – and how he got a photo of him holding the table centrepiece that, when shared on socials instantly elicited congratulatory messages from his network – humorously underscores his point: perception is powerful, and leveraging the association with an awards program is key.
He also touches on the elephant in the room – AI and its role in award submissions. While he advocates for using AI to refine answers, he cautions against lazy reliance, urging entrants to read and personalise and edit any AI-generated content.
Looking ahead, Matt envisions BX continuing its mission to empower business owners through education and networking, particularly through its comprehensive Diamond membership. His ultimate passion is to significantly reduce the high failure rate in small businesses by providing the tools and knowledge for sustained success, whether a business aims for solid six-figures or ambitious seven and eight-figure growth.
Connect with Matt Alderton and BX Networking:
Ready to gain instant credibility and accelerate your business growth? Don’t shy away from recognition. Embrace the audacious act of celebrating your success and watch your business thrive!
Explore the opportunities offered by BX Networking and the BX Awards.
[https://bxnetworking.com/](https://bxnetworking.com/au/international-business-xcellence-awards)
[https://mattalderton.com.au/](https://bxnetworking.com/au/international-business-xcellence-awards)
[](https://open.spotify.com/episode/4q2v4lRWBcmZry3ujv3J9T?si=E8pW8RYqRSq4aAs_6rPfJA)[](https://thatsaudacious.podbean.com/)
**Categories:** Awards, Podcast
---
### [From Baby Book to Global Recognition: Maggie Miller and the Audacious Rise of the Stevie Awards](https://theaudaciousagency.com/from-baby-book-to-global-recognition-maggie-miller-and-the-audacious-rise-of-the-stevie-awards/)
**Published:** May 21, 2025
**Author:** Audacious Agency
**Categories:** Awards, Podcast
---
### [Pursuing Your Passion to Build a Profile with Brett Farmiloe, Founder of Featured](https://theaudaciousagency.com/pursuing-your-passion-to-build-a-profile-with-brett-farmiloe-founder-of-featured/)
**Published:** May 15, 2025
**Author:** Audacious Agency
**Content:**
In this inspiring episode of That’s Audacious, host Lauren Clemett interviews the driven Brett Farmiloe, Founder & CEO of Featured and the visionary behind the revival of HARO (Help A Reporter Out).
Brett’s story is a powerful example of the impact of pursuing your passions, from his early days interviewing people about their career journeys across America to his current mission of empowering experts to share their knowledge with the world’s leading publications.
Brett’s initial quest to understand how individuals find passion in their work, documented during his cross-country “Pursue the Passion” road trips, revealed a fundamental human need: a meaningful outlet to share accumulated expertise.
This insight became the driving force behind Featured, a platform that now connects over 50,000 subject-matter experts with top publishers like Fast Company and Entrepreneur.com, fuelling the creation of impactful Q&A content.
Lauren and Brett explore how Featured provides a streamlined and effective way for leaders – from entrepreneurs and marketers to credentialed professionals – to amplify their voices and build their profiles. The platform’s accessible model and intelligent AI-powered matching system democratise access to media opportunities, ensuring that valuable knowledge reaches a wider audience. The coolest part is the AI-driven questions that overcome the ‘blank page’ barrier, so contributors know what topics to submit content on, making the connection with publications real and engaging.
Adding another layer to his passionate pursuit, Brett shares his excitement about acquiring and revitalising HARO, a beloved platform for connecting journalists with expert sources. HARO is a legacy brand and one of the first platforms to link experts with journalists. His commitment to breathing new life into this iconic brand underscores his dedication to facilitating the exchange of knowledge and empowering experts to become go-to resources.
Key Insights on Pursuing Passion and Profile Building from Brett Farmiloe:
- Follow Your Curiosity: Brett’s initial “Pursue the Passion” journey highlights the power of following your curiosity to uncover fundamental human needs.
- Passion as a Foundation: The desire to help others share their expertise is the core passion driving Brett’s work with Featured and HARO.
- Featured: Your Outlet for Expertise: Embrace Featured as a platform to channel your passion and knowledge into impactful contributions to top publications.
- HARO: Rekindling Connections: Discover how the revived HARO offers another powerful avenue to connect your expertise with journalists seeking insights.
- Turn Passion into Purpose: Brett’s journey demonstrates how a personal passion can evolve into a purposeful mission to empower others.
- Your Unique Story Matters: Just as Brett’s cross-country interviews revealed, everyone has valuable expertise born from their unique experiences.
- Consistency Fuels Recognition: Like any passion project, building a strong profile requires consistent effort and a dedicated focus on sharing your knowledge.
Brett’s own audacious career, from helping Hugh Jackman launch a charitable coffee company to his adventures in the early days of digital marketing and even a memorable (and never-to-be-repeated) Hot Pocket-fueled startup phase, showcases the diverse paths passion can lead to. His current focus on Featured and HARO is a clear continuation of his initial drive to provide meaningful outlets for expertise.
his advice for those looking to build their profile while staying true to their passions is to be strategic, focus on the areas where your passion and expertise intersect, and consistently share your unique insights. Platforms like Featured and HARO are invaluable tools in this journey, providing the connections and opportunities to turn your passion into recognized authority.
Brett’s enthusiasm for profile building is palpable. His work is more than just business; it’s a direct extension of his long-standing passion for helping individuals share their stories and expertise.
Ready to channel your passion into a powerful profile?
Check out Featured here:
Subscribe to HARO here:
Don’t let your passion remain a personal pursuit. Share your expertise, build your profile, and make an audacious impact!
[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/thats-audacious/id1813785588)
**Categories:** Podcast, Profile Building
---
### [From Redundant To Resilient](https://theaudaciousagency.com/from-redundant-to-resilient/)
**Published:** August 21, 2024
**Author:** Lauren Clemett
**Content:**
Sales 2 Success founder Sharon Davies shares her business journey and her tips to sell with success.
Reach out to her here:
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [The Opposite of Muddling Through](https://theaudaciousagency.com/the-opposite-of-muddling-through/)
**Published:** August 21, 2024
**Author:** Lauren Clemett
**Content:**
Paulette McCormack of Fresh HR Insights shares her journey as a business owner and her tips on how to manage whatever life throws at you.
Connect with Paulette here:
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [Success from Scratch](https://theaudaciousagency.com/success-from-scratch/)
**Published:** August 21, 2024
**Author:** Lauren Clemett
**Content:**
Online Marketing Strategist Chantal Gerardy shares her story of using adversity to create success in her life and business. An awesome interview for those who know they need to be more driven to make it happen!Connect with Chantal here:
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [Rebranding With Resilience](https://theaudaciousagency.com/rebranding-with-resilience/)
**Published:** August 21, 2024
**Author:** Lauren Clemett
**Content:**
LeeAnne Nordin from Furtastic Friends By Bocchetta shares her challenging journey, adapting to a pandemic that wiped out her business, and making her business her passion, with extraordinary results.For more:
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [Making People Count](https://theaudaciousagency.com/making-people-count/)
**Published:** August 21, 2024
**Author:** Lauren Clemett
**Content:**
Sonia Gibson knows that accounting is all about having heart, and how putting people first can change an entire industry, sharing how even stuffy and traditional industries can be more human.
Connect with Sonia here:
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [From Sleep Deprived To Success](https://theaudaciousagency.com/creating-a-brand-through-intuition/)
**Published:** August 21, 2024
**Author:** Lauren Clemett
**Excerpt:** New mother Liliana Amaro found herself in a new country, working hard with a small baby who wasn't sleeping well. She decided that the lack of help she encountered was an opportunity to help others. This is her story.
**Content:**
New mother Liliana Amaro found herself in a new country, working hard with a small baby who wasn’t sleeping well. She decided that the lack of help she encountered was an opportunity to help others. This is her story.
Connect with Liliana [HERE]()
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [Navigating Business with Julia Ewert](https://theaudaciousagency.com/navigating-business-with-julia-ewert/)
**Published:** August 21, 2024
**Author:** Lauren Clemett
**Content:**
Professional negotiator and sales specialist, Julia shares her business journey, with practical steps for any entrepreneur and business owner to get the right process in place to convert leads into revenue.Connect with Julia here:
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [Resilience and Positively - Making A Bigger Impact with Emmilia O’Sullivan](https://theaudaciousagency.com/resilience-and-positively-making-a-bigger-impact-with-emmilia-osullivan/)
**Published:** December 11, 2024
**Author:** Audacious Agency
**Content:**
The incredible Emmilia O’Sullivan, an award-winning author, motivational speaker, and survivor of numerous life-threatening health challenges shares her story of resilience, positivity, and the power of the human spirit to overcome adversity.
Key takeaways:
- **Emmilia’s story:** Emmilia shares her incredible journey through multiple health challenges, including kidney disease, cancer, tumors, and sepsis. Her positive mindset and resilience have helped her overcome these obstacles and live a fulfilling life.
- **The power of mindset:** Emmilia emphasises the importance of controlling your mindset and finding the good in every situation. She believes that this is crucial for overcoming challenges and living a positive life.
- **Taking control:** Emmilia encourages listeners to take control of their lives by focusing on what they can control, even when faced with difficult situations.
- **Celebrating small wins:** Emmilia highlights the importance of celebrating small victories and appreciating the little things in life.
- **Emmilia’s book:** Emmilia discusses her book, “I Should Be Effing Dead,” which chronicles her health journey and offers inspiration to others.
- **Building a platform and making an impact:** Emmilia’s journey shows that anyone can build a profile, win awards, and create a bigger impact. By sharing her story, she inspires others to overcome their own challenges and achieve their goals.
Why you should listen:
- Emmilia’s story is incredibly inspiring and motivating
- Her insights on resilience, positivity, and mindset are invaluable.
- The interview offers practical tips for overcoming challenges and living a fulfilling life.
**For more information about Emmilia:**Website: Podcast:
Book:
[](https://open.spotify.com/episode/3rtgkUPGvtGyp4zy8incKi?si=VaQuLx4NRNWISzrDp8_jeA)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [ROAR Awards with Stacey Morgan, CEO](https://theaudaciousagency.com/roar-awards-with-stacey-morgan-ceo/)
**Published:** March 27, 2025
**Author:** Audacious Agency
**Content:**
Celebrating Business Success with Stacey Morgan and the Roar Awards
In this episode of That’s Audacious, host Lauren Clemett sits down with Stacey Morgan, the multi-award-winning entrepreneur and CEO of the ROAR Awards. Stacey shares her passion for business awards and how they have transformed her own entrepreneurial journey.
Stacey discusses the unique aspects of the ROAR Awards, highlighting their focus on celebration, community, and providing valuable feedback to entrants. She also delves into the common barriers that hold people back from participating in awards and offers practical advice on how to overcome them.
This episode is a must-listen for any business owner seeking recognition, growth, and connection. Stacey’s insights into the power of awards and her dedication to supporting entrepreneurs make this an inspiring and informative conversation.
Key Takeaways:
- **Beyond the Trophy:** Stacey emphasises the personal and professional growth opportunities that arise from participating in awards, such as gaining feedback, reflecting on achievements, and building confidence.
- **The Raw Awards Difference:** She highlights the unique aspects of the ROAR Awards, including their focus on celebration, community, and providing valuable feedback from judges.
- **Overcoming Barriers:** Stacey addresses the common misconceptions and fears that prevent people from entering awards, such as feeling unworthy or not having a “special” story.
- **Leveraging Success:** She offers practical advice on how to maximise the benefits of awards through social media engagement, networking, and utilising the feedback received.
About Stacey Morgan:
Stacey Morgan is a multi-award-winning entrepreneur, business coach, and founder of the ROAR Awards. With over 16 years of experience, she is passionate about helping leaders build thriving, purpose-driven businesses. Her dedication to supporting entrepreneurs is evident in her work with the ROAR Awards, which provide a platform for businesses to celebrate their achievements and connect with a supportive community.
Connect with Stacey Morgan:
To learn more about Stacey Morgan and the ROAR Awards, check out the links below:
- **Website:**
- **Instagram: **
- **Podcast: **
Don’t miss out on this opportunity to celebrate your business success!
[](https://open.spotify.com/episode/2AUCidcjPfqVqFDn4QKvKr?si=FUfeWV-FRVilpKYiTjnjuQ)[](https://thatsaudacious.podbean.com/)
**Categories:** Awards, Podcast
---
### [The Inspire Awards with Christine Innes](https://theaudaciousagency.com/the-inspire-awards-with-christine-innes/)
**Published:** March 11, 2025
**Author:** Audacious Agency
**Content:**
## How living your purpose can inspire others to do the same
In this episode of That’s Audacious, host Lauren Clemett chats with Christine Innes, a visionary entrepreneur, storyteller, and founder of the Corporate Escapist and the Inspire Awards. Christine shares her journey of escaping the corporate world to build a media company that empowers change-makers through storytelling.
Christine discusses the importance of recognising and celebrating individuals who are making a difference in the world, regardless of their financial success or status.
She also delves into the common fears and self-doubts that hold people back from pursuing their dreams and offers valuable advice on how to overcome them.
This episode is a must-listen for aspiring entrepreneurs, change-makers, and anyone seeking inspiration to create a positive impact. Christine’s insights into the power of storytelling and her dedication to celebrating those who are making a difference make this an empowering and motivating conversation.
Key Takeaways:
- **Celebrating Changemakers:** Christine shares the importance of acknowledging and celebrating individuals making a difference and having an impact, regardless of their financial success or status.
- **Overcoming Fear and Self-Doubt:** She addresses the common fears and self-doubts that prevent people from pursuing their dreams, such as fear of failure and the “what ifs.”
- **The Inspire Awards:** Christine discusses the unique aspects of the Inspire Awards, highlighting their focus on inclusivity, impact, and affordability, plus how her platform helps entrants leverage the awards around the globe.
- **The Power of Storytelling:** She shares her belief in the power of storytelling to inspire and motivate others, encouraging listeners to embrace their authentic selves and share their stories with the world.
About Christine Innes:
Christine Innes is an entrepreneur, storyteller, and founder of the Corporate Escapist and the Inspire Awards. She is passionate about helping entrepreneurs and change-makers share their stories and create a positive impact in the world. Through her media company and awards program, she provides a platform for individuals to shine and inspire others.
Connect with Christine Innes:
To learn more about Christine Innes and her work, check out the links below:
The Corporate Escapist:[ https://thecorporateescapist.com/](https://thecorporateescapist.com/)
The Inspire Awards:[ https://theinspireawards.com/](https://theinspireawards.com/)
[](https://open.spotify.com/episode/1bLWNEb2pYIv0q3SrvLv4G?si=tth1de_LShSPgxQBePAfWg)[](https://thatsaudacious.podbean.com/)
**Categories:** Awards, Podcast
---
### [Tapping into Creativity with George Hedon](https://theaudaciousagency.com/tapping-into-creativity-with-george-hedon/)
**Published:** May 7, 2025
**Author:** Audacious Agency
**Content:**
This episode of That’s Audacious is a captivating conversation with George Hedon, the visionary founder and CEO of Pause Fest and the esteemed Pause Awards.
Dubbed Australia’s flagship innovation festival and a recognised innovation capital, Pause Fest, under George’s guidance, has drawn over 80,000 attendees and established itself as a significant benchmark for business excellence. We eagerly delve into the origins and inner workings of Pause Fest and the Pause Awards, uncovering the passion and perseverance behind this remarkable platform.
George recounts his journey, sparked by a post-university sojourn in Europe that ignited a creative fire within him.
Upon returning to Melbourne, he identified a crucial gap in the landscape: a space where individuals with side hustles, nascent ideas, and unconventional projects could connect and share. In a pre-startup boom era, Pause Fest emerged as a “moment in time” for these audacious thinkers to converge.
The conversation beautifully illustrates the evolution of Pause Fest from its initial focus on animation, screen film, and digital culture to the dynamic hub it is today, championing creativity, technology, and business. George candidly shares the challenging early years, navigating the complexities of building something entirely new and finding its commercial footing.
Key Insights from George Hedon:
- **Identifying the Gap:** Pause Fest’s inception highlights the power of meeting unmet needs and creating solutions where none exist.
- **The Importance of Community:** The festival’s foundation was built on the desire to connect like-minded individuals, creating collaboration and shared growth around the many breakthrough moments in a successful journey.
- **Embracing Evolution:** Pause Fest’s journey demonstrates the necessity of adapting and expanding a vision to achieve broader impact and sustainability.
- **Celebrating Incremental Breakthroughs:** The Pause Awards uniquely focus on the significant, small steps of innovation within businesses, rather than solely celebrating major events and achievements.
- **Transparency in Judging:** George shares the clear criteria and rigorous two-round judging process of the Pause Awards, encouraging entrants to articulate their breakthrough moment, implementation tactics, results, and market impact.
- **Focus on Relevance and Impact:** The Pause Awards are for recent achievements (within the last year) and tangible results, moving beyond mere concepts.
- **An Infinite Number of Winners:** Unlike traditional awards, Pause Awards celebrates all entries that meet their criteria, with unlimited finalists and winners – a spirit of recognition for genuine innovation.
- **The Power of Curiosity:** George’s personal journey and advice underscore the vital role of curiosity in driving innovation and personal growth.
For those contemplating entering the Pause Awards, George offers a clear directive: articulate your breakthrough in under 1000 words, focusing on the situation before, the tactics employed, the results achieved, and the broader impact. Honesty and a clear articulation of your “interesting” and impactful work are key to standing out.
As the episode concludes, George leaves listeners with a simple yet profound call to action: **“Just be curious. Look up things, engage, go to meetups, find out stuff slowly, meet people. It starts with small steps, and there’s this saying, small steps lead to big things.”** His words resonate with the core ethos of the podcast – to embrace the audacious journey of innovation, one step at a time.
Step into your creativity, be curious, and dare to be audacious!
Ready to explore the world of innovation and perhaps even be seen and noticed for your own breakthroughs?
Discover more about Pause Fest and the Pause Awards here:
[](https://www.pausefest.com.au/)
[](https://open.spotify.com/episode/1C9UC8fRfbwEzKATwj3sMU?si=dHeTDyUxQaqY0WdXgzrFAg)[](https://thatsaudacious.podbean.com/)
**Categories:** Awards, Podcast
---
### [Learning Your Way to Leadership with Dr Stacey Ashley CSP](https://theaudaciousagency.com/learning-your-way-to-leadership-with-dr-stacey-ashley-csp/)
**Published:** October 23, 2024
**Author:** Lauren Clemett
**Excerpt:** New mother Liliana Amaro found herself in a new country, working hard with a small baby who wasn't sleeping well. She decided that the lack of help she encountered was an opportunity to help others. This is her story.
**Content:**
Today we have the amazing Dr. Stacey Ashley CSP on the podcast! Stacey is a leadership visionary who is future-proofing CEOs with over 30 years of experience. She’s helped thousands of leaders develop competence, confidence, and credibility, racking up an impressive 14 International Stevie Awards and being named a LinkedIn Top Voice twice.
She’s also the author of six Amazon number one best-selling books on leadership. Stacey has an amazing talent for translating complex concepts into simple, practical ideas for immediate application.
Connect with Dr. Stacey Ashley CSP [HERE](https://www.linkedin.com/in/staceyashley)
**From Accounting to Leadership Visionary**
Stacey’s journey began with a corporate career after graduating with an accounting background. She quickly moved into leadership roles, gaining extraordinary experience working all over the world. But eventually, she felt she’d “run out of leaders to learn from” and realised she had a knack for tapping into the potential of those around her. This led her to strike out on her own to develop capable, human-centred leaders.
**The Rise of Big Leadership**Stacey’s latest book, “Big Leadership,” was born from years of observation and working with clients, especially during the tumultuous period of the pandemic. She recognised that traditional leadership was no longer enough in a world of rapid change and evolving expectations.So what is “Big Leadership”? It’s about:
- Significance: Leaders must have impact, influence, and the gravitas to know what truly matters
- Vision: Leaders need to proactively create the future, not just hope for the best
- Boldness: Leaders need the courage to make tough decisions and take brave action
Big Leadership is a call to action, urging leaders to embrace continuous learning, expand their perspectives, and nurture the next generation of leaders.
**Thriving in the Face of Change**
In today’s fast-paced world, leaders can’t be experts in everything. Stacey emphasises the importance of developing universal leadership skills – those human-centred skills that enable leaders to navigate unforeseen challenges, foster collaboration, and bring out the best in their teams.
**Self-Reflection: The First Step**
Stacey encourages leaders to take a hard look in the mirror and honestly assess their strengths and weaknesses. This self-reflection requires kindness and a balanced perspective. It’s about gathering information and identifying opportunities for growth, not self-criticism.
**The Power of Awards and Recognition**
Stacey is a strong advocate for legitimate awards, such as the Stevie Awards. She highlights the value of the awards process, which encourages reflection and recognition of achievements. Awards also provide credibility, validation, and opportunities for networking and connection.
**Legitimate Leadership**
True leadership goes beyond simply holding a position on an organizational chart. Legitimate leaders are proactive, take ownership, and are genuinely committed to making a difference.
**Key Takeaways for Leaders**
- Never stop learning: When you stop learning, you stop leading
- Believe in yourself: Recognise your strengths and pursue your passions
- Seek support: Don’t be afraid to ask for help and guidance
- Be proactive: Take ownership of your development and don’t wait for opportunities to come to you.
**Connect with Stacey**
To learn more from Stacey, find her contact details, books, and social media links below. Linkedin:
Business Page: Instagram: You Tube:
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [Leadership Lessons from a Near-Death Experience with Anton Guinea](https://theaudaciousagency.com/leadership-lessons-from-a-near-death-experience-with-anton-guinea/)
**Published:** October 31, 2024
**Author:** Audacious Agency
**Excerpt:** Anton's story is one of transformation. After a near-fatal workplace accident and exposure to both poor and exceptional leadership, he dedicated himself to helping leaders become better humans and cultivate psychologically safe, high-performing teams.
**Content:**
In this episode of That’s Audacious, host Lauren Clemett sits down with Anton Guinea, a leading Australian thought leader and leadership expert, to discuss his unique journey and insights into impactful leadership.
Anton’s story is one of transformation. After a near-fatal workplace accident and exposure to both poor and exceptional leadership, he dedicated himself to helping leaders become better humans and cultivate psychologically safe, high-performing teams.
This episode is a must-listen for anyone interested in leadership, personal growth, and creating positive change. Anton’s insights, gleaned from his own experiences and years of working with leaders, offer valuable lessons for navigating the complexities of today’s workplace.
Tune in to That’s Audacious to hear the full conversation and discover how you can unlock your leadership potential.
### **Key takeaways from this episode include:**
- **The importance of human connection:** Anton emphasises the power of people skills and emotional intelligence in achieving success. He believes that genuine connection and a commitment to leaving people better than you found them are crucial for effective leadership.
- **Continuous learning and evolution:** Anton highlights the need for leaders to stay current and embrace new knowledge. He advocates for a tailored approach to leadership development, recognising that each individual and organisation is on a unique journey.
- **The impact of values:** Anton shares the core values that drive his organisation: energy, engagement, and enterprise thinking. These values underpin his commitment to delivering exceptional service and driving positive change.
- **The power of recognition:** Anton discusses the value of seeking external validation through awards and recognition programs. He sees this as a way to measure impact, gain credibility, and inspire continuous improvement.
Anton also shared some memorable acronyms to help us understand the important role leaders play in our lives.
### **The concept of IOU**
Initiative ownership, and urgency. Understanding just how influential you can be on another human’s life and that ripple effect.
And the vital leadership qualities of energy engagement and enterprise thinking, how we are connective human beings, social animals and we need to engage and connect, energise others with our positive attitude and approach and always be thinking about how we can “help another be better’”.
Connect with Anton Guinea:
To learn more from Anton, find his contact details, website, and social media links below.
-
-
-
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [Overcome Self-Doubt and Charge What You're Worth with Christine Corcoran](https://theaudaciousagency.com/overcome-self-doubt-and-charge-what-youre-worth-with-christine-corcoran/)
**Published:** December 6, 2024
**Author:** Audacious Agency
**Content:**
In this episode of That’s Audacious, host Lauren Clemett sits down with Christine Corcoran, a high-ticket sales strategist, business mindset coach, and all-around empowering entrepreneur.
Christine shares her journey from corporate sales to empowering women to own their worth and create thriving businesses.
Here’s what you’ll learn:
- **Mindset is EVERYTHING:** Christine emphasises the importance of mindset in sales success. You can have the best strategies, but without self-belief, you’ll hold yourself back.
- **Women face unique challenges:** Societal conditioning and ingrained beliefs often prevent women from charging what they deserve. It’s time to break free from those limitations!
- **Shift from “affordable” to “valuable”:** Stop undervaluing your services! Focus on the value you provide to clients and price accordingly.
- **Build your bank of evidence:** Write down all the reasons why you are the BEST person to serve your ideal client. This exercise helps solidify your value in your own mind.
- **Don’t compare yourself to others:** Your unique journey and experiences are what make you valuable. Belong to yourself first!
- **Take courageous action:** You’ll never feel 100% ready. Back yourself and take the leap, even when imposter syndrome creeps in.
Christine’s advice for her younger self?
“Put yourself out there, seek opportunities, and back yourself every step of the way.”
Ready to dive deeper?
Connect with Christine on Instagram (**@christinecorkran\_coach**) and let her know your biggest takeaway from the episode.
Christine Corcoran – The High-Ticket Sales Strategist & Business Mindset Master Coach
> [Home](https://christinecorcoran.com.au/)
[](https://open.spotify.com/episode/5vNMqx9v6edFUhArQMSQLJ?si=6ab9c9434a314f96)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [Aligning Your Energy, Mindset, and Actions to Achieve Soul Success with Katie Joy](https://theaudaciousagency.com/aligning-your-energy-mindset-and-actions-to-achieve-soul-success-with-katie-joy/)
**Published:** January 9, 2025
**Author:** Audacious Agency
**Content:**
On this episode of That’s Audacious, host Lauren Clemett sits down with Katie Joy, the Creative Director of The Global Butterfly, to discuss the importance of aligning your energy, mindset, and actions to achieve soul success. Katie Joy is a spiritual mentor, money marketing and mindset coach, and an award-winning coach who helps people transform their lives.
Katie Joy is the Creative Director of The Global Butterfly which is a source of inspiration for those who refuse to settle for anything less than an extraordinary life, instead transform it to one aligned with soul-purpose, and experiencing an expansion of peace, love, joy, prosperity and abundance.
She is the Spiritual Mentor & Money, Marketing & Mindset Coach for Heart-centred and Soul-Driven Empaths, Entrepreneurs, and Go-Getters, specialising in Emotional Intelligence, healing past trauma, and soul-alignment so you can upgrade your reality to live with purpose and experience more joy, love, prosperity and abundance.
She helps people who are soulseekers and/or soulpreneurs know their value, stand in their power, release the fear of money and success, clear energy blocks and create their Authentic Soul-Aligned Lives.
Tune in to That’s Audacious to hear the full conversation and discover how you can align your soul purpose.
### Key takeaways from this episode include:
- Katie Joy emphasises the importance of being present and soul-aligned in order to achieve success and cut through the noise in their heads to be confident leaders.
- She discusses the impact of stress and pressure on leaders and business owners in today’s overwhelming world, and how many of us are living in denial and survival mode, and how to get out of it by being present.
- Katie Joy shares her own experiences of overcoming challenges and achieving success, outlining how she has combined the spiritual and strategic worlds to improve lives.
- She highlights the importance of trusting your intuition and celebrating small wins along the way.
To learn more from Katie Joy, find her contact details, website, and social media links below.
Website:[www.TheGlobalButterfly.com](https://www.theglobalbutterfly.com)
5-Day Soul Goal Mapping Challenge:[ https://www.theglobalbutterfly.com/soul-goal-mapping-challenge](https://www.theglobalbutterfly.com/soul-goal-mapping-challenge)
21-Day Alignment Adventure with free-Tracker:[ https://www.theglobalbutterfly.com/free-tracker](https://www.theglobalbutterfly.com/free-tracker)
[](https://open.spotify.com/episode/3KTNhZdSPoSUe9cXTesQ5n?si=cd1f007a5114437e)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
**Tags:** Business, Business brand, Personal Brand, profile
---
### [Empowering Women to Succeed in Business with Angela De Souza](https://theaudaciousagency.com/empowering-women-to-succeed-in-business-with-angela-de-souza/)
**Published:** January 27, 2025
**Author:** Audacious Agency
**Content:**
In this episode of That’s Audacious, host Lauren Clemett is joined by Angela De Souza, the dynamic founder and CEO of the Women’s Business Club. Angela shares her inspiring journey of building a global brand focused on empowering women in business.
What began as a personal quest to create a networking environment she loved, blossomed into a thriving community offering networking events, training, and a renowned awards program.
Angela discusses the unexpected power of awards in boosting confidence and recognising the achievements of women, often overlooked in traditional business settings.
This episode is a must-listen for any woman seeking to elevate her business profile and connect with a supportive community. Angela’s insights into the transformative power of awards and the unique challenges faced by women in business offer valuable lessons for entrepreneurs at all stages.
Key Takeaways:
- The Power of Recognition: Angela highlights how awards provide crucial validation and encouragement for women, fostering a sense of value and achievement.
- Overcoming Barriers: She addresses the common hurdles that prevent women from entering awards, such as self-doubt and the misconception of awards being costly or scams.
- Leveraging Success: Angela emphasises the importance of maximising the benefits of awards through social media engagement, networking, and building connections.
- Building Community: The Women’s Business Club fosters a strong community that extends beyond the awards ceremony, offering ongoing support and resources for women entrepreneurs.
About Angela De Souza:
Angela De Souza is a passionate advocate for women in business. As the founder and CEO of the Women’s Business Club, she has created a platform for women to connect, learn, and celebrate their successes. Her dedication to empowering women is evident in the various programs and initiatives offered by the club, including the Women’s Biz Club Awards.
Connect with Angela De Souza:
To learn more from Angela and the Women’s Business Club, check out the links below:
- Women’s Business Club:
- Women’s Biz Awards:
- Show Up and Shine Challenge:
- Top 10 Voices Competition:
- Amplify Your Authorship Competition:
[](https://open.spotify.com/episode/0TzLp9TUOPk26rCAhZy2WL?si=1EDC6Ki6QW-A2W5nzXPktQ)[](https://thatsaudacious.podbean.com/)
### Womens Awards Package
Check out the Audacious Womens Awards Package, tailored specifically to you and your profile with up to 6 award programs entered which may include the Womens Biz Club Awards[CLICK HERE](https://theaudaciousagency.com/womens-awards-packages/)
**Categories:** Podcast
**Tags:** Branding, Business, Business brand, Personal Brand, profile
---
### [The Book Whisperer with Sandra Nomoto](https://theaudaciousagency.com/the-book-whisperer-with-sandra-nomoto/)
**Published:** March 3, 2025
**Author:** Audacious Agency
**Content:**
In this episode of That’s Audacious, host Lauren Clemett is joined by Sandra Nomoto, the Book Whisperer for authors with impact and a vegan hype woman. Sandra shares her inspiring journey of combining her passion for veganism and writing to build a successful business.
Sandra discusses the importance of niching down and how it has helped her establish herself as a thought leader in the vegan space.
She also shares valuable insights on writing and marketing a book, including the challenges and opportunities presented by AI in the content creation landscape.
This episode is a must-listen for aspiring authors and entrepreneurs looking to leverage their unique expertise and make an impact through their work. Sandra’s story is a testament to the power of authenticity and niching down to build a successful and fulfilling career.
Key Takeaways:
- **Niching Down:** Sandra emphasises the importance of finding your lane and how it can help you stand out in a crowded market and attract your ideal clients. How she started with her passion of veganism and now attracts likeminded authors who align with her brand.
- **Writing and Marketing a Book:** She shares valuable insights on the process of writing and promoting a book, including the importance of identifying your target audience and developing a strong marketing strategy.
- **AI in Content Creation:** Sandra discusses the challenges and opportunities presented by AI for book and book marketing content creation, encouraging authors to use AI as a tool but not to rely on it entirely.
- **Embracing Your Superpowers:** She inspires listeners to tap into their unique qualities and experiences, knowing that they can be powerful assets in becoming successful authors.
About Sandra Nomoto:
Sandra Nomoto is a Book Whisperer, author, and vegan advocate. She helps authors with impact to write, publish, and market their books. With her expertise in veganism and marketing, she has carved a unique niche for herself in the publishing industry. Sandra is also the co-host of VEG Networking Canada, Canada’s only vegan networking group.
Connect with Sandra Nomoto:
To learn more about Sandra Nomoto and her work, check out the links below:
Website: [sandranomoto.com](http://sandranomoto.com)
Books: [sandranomoto.com/products](http://sandranomoto.com/products)
Don’t let your book idea stay a dream! Take action today and share your story with the world.
[](https://open.spotify.com/episode/5N0XfgxykmLsieAvQ2UmE5?si=3K8dPkbMRvuNLrvJqpB5RA)[](https://thatsaudacious.podbean.com/)
**Categories:** Book Marketing, Podcast
---
### [LinkedIn Strategist Kylie Chown](https://theaudaciousagency.com/linkedin-strategist-kylie-chown/)
**Published:** March 27, 2025
**Author:** Audacious Agency
**Categories:** Content Marketing, Podcast
---
### [Navigating the Audacious World of Media with Nic Hayes](https://theaudaciousagency.com/navigating-the-audacious-world-of-media-with-nic-hayes/)
**Published:** May 1, 2025
**Author:** Audacious Agency
**Categories:** Podcast, Publicity
---
### [The Blissful Bond Boobie Pillow with Angela Dion](https://theaudaciousagency.com/the-blissful-bond-boobie-pillow-with-angela-dion/)
**Published:** April 17, 2025
**Author:** Audacious Agency
**Content:**
From Frustration to Innovation: Angela Dion and the Blissful Bond Boobie Pillow
In this episode of That’s Audacious, host Lauren Clemett interviews Angela Dion, the founder of Simple Breastfeeding and the creator of the revolutionary Blissful Bond Boobie Pillow. Angela shares her inspiring journey of turning her own breastfeeding challenges into a groundbreaking product that is helping mothers worldwide.
Angela’s story is a testament to the power of perseverance and innovation. Frustrated with the inadequate solutions offered to her, she took matters into her own hands and created a product that addresses the real needs of breastfeeding mothers.
Her dedication to quality and her willingness to seek out unconventional solutions have led to the creation of a product that is not only functional but also aesthetically pleasing.
This episode is a must-listen for aspiring entrepreneurs, particularly those who have identified a problem and are passionate about creating a solution. Angela’s journey is a reminder that with tenacity and a willingness to think outside the box, even the most challenging obstacles can be overcome.
Key Takeaways:
- **Solving a Personal Problem:** Angela’s story highlights the power of turning personal frustrations into innovative solutions.
- **Perseverance and Tenacity:** The journey to create the Blissful Bond Boobie Pillow was filled with challenges, but Angela’s determination to find the right solution ultimately led to her success.
- **Quality and Attention to Detail:** Angela’s commitment to quality and her refusal to compromise on the design of her product have been key to its success.
- **The Power of Awards:** Winning prestigious awards like the Stevie Awards has provided Angela with credibility and opened doors to new opportunities.
- **Outsourcing and Leveraging Expertise:** Angela emphasises the importance of outsourcing tasks and leveraging the expertise of others to accelerate business growth.
About Angela Dion:
Angela Dion is the founder of Simple Breastfeeding and the creator of the Blissful Bond Boobie Pillow. Her innovative product is designed to provide comfort and support to breastfeeding mothers. Angela’s dedication to improving the breastfeeding experience has made her a respected figure in the parenting community.
Don’t let your frustrations hold you back. Turn them into innovations!
Find out more about Angela Dion of Simple Breastfeeding and the Blissful Bond Boobie Pillow here:
[](https://open.spotify.com/episode/1FwvaNc1PNGOyB1lGC6KH9?si=ILZE5CMqT-6cg-r86d5aGg)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [Case Study - Katie Joy, The Global Butterfly](https://theaudaciousagency.com/case-study-katie-joy-the-global-butterfly/)
**Published:** February 19, 2025
**Author:** Audacious Agency
**Content:**
Katie Joy is a transformational coach who guides individuals and businesses to achieve soul-aligned success. Her unique coaching methodology, known as GGA™ (Gratitude, Gains, Appreciation), combines spiritual practices with practical actions to help clients manifest their goals and live purposefully.
Global Butterfly offers a range of programs, including online courses, group coaching, and 1:1 mentoring, catering to different needs and levels of commitment.
Katie aimed to establish herself as a leading authority in the coaching industry, showcasing her innovative GGA™ methodology and the transformative results it delivers. By highlighting her unique approach and client success stories, she wanted to attract clients who are truly committed to personal and professional growth.
Coaching is traditionally a difficult sector to provide tangible outcomes as results, especially for awards that require specific achievement metrics. Many clients of life coaching have results that appear over a long period of time and mindset, mentality and confidence are not specifically trackable. Yet Katies extremely good client case studies included outcomes defined in terms of real impact and life-changing transformation.
This was her first time entering awards and she entered at a global level, up against big brand names and companies from around the world.
- 2024 Stevie® Awards for Women in Business:
- Maverick of the Year – Bronze Finalist
- Mentor or Coach of the Year – Gold Winner
What was achieved:
Katie has since been interviewed on podcasts, appeared in the media and onstage,s haring her journey, leveraging her awards to raise her profile and gain attention from her ideal audience.
Message from Katie…
“I entered awards because for me it wasn’t so much about the recognition I already had, I knew what I was doing was awesome but I wanted to align myself with a global platform that celebrates excellence, knowing it would elevate my visibility and in the perceived eyes of those who don’t know me yet.
An award creates safety and security in a world where there is a lot of noise and big promises with underwhelming delivery. Having an award that is globally recognised as the best awards in the world – the Stevie Awards – is a psychologically safe move for my branding and positioning as a coach.
It’s helped me amplify my message even in just a short few months. I’ve been blessed with the gold for mentor coach of the year for consumer services and the bronze for the maverick of the year in the category with Trip Advisor and Twilio so to be acknowledged by amazing business leaders and judges for my different approach was really a validating moment.
I just love the opportunity of having that elevation, credibility and visibility and for the opportunities, partnerships and connection with like-minded leaders. It’s done a lot as well for my own confidence and got me standing really solid on my feet and it’s just made, that world of difference for me.”
Visit her website or connect on social media:
Website
Facebook
Instagram
[https://www.instagram.com/katie\_joy\_the\_global\_butterfly/](https://www.instagram.com/katie_joy_the_global_butterfly/)
**Categories:** Results
---
### [Before You Build It: Crafting Award-Winning Success](https://theaudaciousagency.com/before-you-build-it-crafting-award-winning-success/)
**Published:** February 19, 2025
**Author:** Lauren Clemett
**Content:**
I was recently reflecting on a local golf club, a place I once enjoyed, now drastically altered by development.
Their new strategy, focused on attracting airport travellers, seems fundamentally flawed. They’ve built it, but *will they come*?
This echoes a common mistake I see in business: launching something new without first building the right foundations.
This is especially relevant when considering award entries. Many businesses see awards as the *result* of success, but I believe they’re a *catalyst* for it. This blog post will explore how pre-launch preparation, crucial for any new venture, is equally vital for crafting award-winning entries.
Whether you’re tackling award application writing yourself or seeking professional award writers, the principles remain the same.
**The Two Wheels of Success: Product and Profile for Award Entry Success**
Launching anything new, be it a product, service, or award entry, is like riding a bike. You need two wheels working in perfect harmony: the product itself (your offering, your achievements) and your profile (your brand visibility, your audience). Too often, businesses focus solely on perfecting the “product” – their award submission writing – while neglecting the “profile” – their brand’s recognition and reputation. A stellar application without a strong profile is like a bike with a flat tyre – it’s going nowhere fast. This is where award entry help can be invaluable.
**Defining Your Unique Profile Position (UPP) for Award Success**
Just as a new product needs a clear Unique Profile Position (UPP) to stand out, so does your award entry. What makes *you* unique? What problem do you solve, and for whom? For awards, this translates to: What specific achievements are you showcasing, and what impact have they had? A generic application will get lost in the sea of submissions. Your UPP, for your award entry, must articulate your value proposition concisely and compellingly. For example, instead of simply stating “increased revenue,” demonstrate *how* you achieved this, the innovative strategies employed, and the resulting impact on your clients or industry. This is where your pre-launch profile building comes in. Are you already showcasing this work on your website, in case studies, or through media coverage? If not, start now. This is a crucial element of business award writing.
**Demonstrating Proven Value: Even Before The Award Submission**
Showcasing value is key, whether you’re launching a product or entering an award. For products, this might involve beta testing and gathering reviews. For awards, it means building a track record of success *before* you apply. This can be achieved through various means:
- **Public Speaking & Thought Leadership:** Sharing your expertise at industry events or through webinars positions you as a leader in your field, strengthening your profile and credibility, which is excellent preparation for award entry writing.
- **Content Marketing:** Creating valuable content, such as blog posts, articles, or videos, showcases your knowledge and provides evidence of your impact, providing excellent material for award submission writing.
- **Preliminary Awards & Recognition:** Even if you haven’t won the “big one,” any prior recognition, even for concept or innovation, can bolster your award application writing.
**Strategic Profile Building: The Foundation for Award Wins**
People want to know the story behind the brand. For award entries, this means crafting a narrative that resonates with the judges.
Don’t just list your accomplishments; explain the challenges you overcame, the innovative solutions you implemented, and the positive impact you’ve made.
This is where strategic profile building comes into play. Are you actively sharing your story through various channels? Are you building relationships with key influencers in your industry? These efforts contribute to a strong profile, which ultimately strengthens your award application. Consider consulting an award entry specialist or utilising award writing services to ensure your narrative is compelling.
**Real-World Example: The Power of Professional Award Writers**
Imagine two financial advisors applying for “Financial Advisor of the Year.” One simply lists their achievements and client testimonials. The other, however, has been actively building their profile for months. They’ve published articles on financial planning, hosted webinars for young professionals, and been featured in local business publications. Their award application, perhaps crafted with the help of professional award writers or an award entry consultant, not only highlights their achievements but also showcases their broader impact and thought leadership. Which advisor do you think has a better chance of winning?
**Don’t Let Your Award Entry Fall Flat: Seek Award Entry Help**
Just like the golf club that failed to understand its audience, many businesses make the mistake of approaching award entries as a last-minute exercise. They scramble to put together an application without considering their broader profile or crafting a compelling narrative. Don’t let this be you. Start building your profile *now*. Whether you choose to work with award entry writers, an award entry specialist, or simply seek award entry help, preparation is key.
**Ready to elevate your profile and craft award-winning applications?** Contact The Audacious Agency today. We specialise in helping businesses like yours achieve recognition and build a powerful profile through strategic award planning and compelling writing. Let us help you tell your story and achieve the recognition you deserve. [Contact Us Here](https://theaudaciousagency.com/contact/)
**Categories:** Awards
---
### [Award Writers Tips](https://theaudaciousagency.com/award-writers-tips/)
**Published:** January 22, 2025
**Author:** Audacious Agency
**Content:**
## Unlock Your Award Success: Professional Tips for Writing Award-Winning Entries
Imagine your name flashing across the screen, the trophy gleaming in your hands, and the roar of applause echoing in your ears. Winning awards can skyrocket your business or personal brand to new heights, but crafting a winning entry isn’t always easy.
Many talented individuals and businesses stumble when faced with the blank page of an award application. They know they have a great story to tell, but how do they translate that into an award-winning submission?
This is your guide to unlocking award success, with expert tips and insider insights from our professional award writers to help your entry stand out from the competition.
#### Deciphering the Code
Before you even put pen to paper (or fingers to keyboard!), the most crucial step is to understand the award criteria thoroughly. Think of it as a treasure map; it guides you to the hidden gems the judges are seeking. Don’t just skim through the questions – analyse them!
What are the keywords they use? What values are they emphasising? For example, if the award focuses on innovation, you will need to highlight how your work breaks barriers and offers unique solutions.
### Action Step:
Grab a highlighter and mark up those keywords! Then, brainstorm how your achievements align with those specific areas. Consider what evidence you have in terms of impact or results, case studies or projects that demonstrate your innovation.
#### Weaving Your Winning Narrative
Judges are human, and humans love stories. Dryly listing your achievements won’t captivate them. Instead, you should weave a compelling narrative that draws them in and makes them root for you. Think of it as a mini-movie: start with the problem you faced, or the problem the community, industry or sector has, introduce your innovative solution, and then showcase the positive impact you’ve created.
### Tip
Don’t be afraid to inject emotion into your story. Let the judges feel the passion behind your work and the dedication that drove your success.
### Action Step:
Think back to a project you’re truly proud of. What challenges did you overcome? What impact did you create? Write down the key points of the story, then refine it into a concise and engaging narrative.
#### The “No-No” List: What NOT to Include
Just as there are key ingredients for a winning entry, there are also elements that can sabotage your chances. Think of these as the “villains” of your award narrative – the things you want to banish from your submission.
**Jargon:** While you might be an expert in your field, the judges might not be. Avoid using technical terms or industry-specific language that could leave them scratching their heads. Instead, opt for clear, concise language that everyone can understand.
**Irrelevant Information:** Stay focused on the award criteria and avoid going off on tangents or including information that doesn’t directly support your claims. Remember, judges have limited time, and you want to keep them engaged with your core message.
**Verbose Language:** Therefore, Additionally, And as a conclusion, In the ever-changing world of…all phrases that are not only unnecessary in an award entry, they also indicate your award entry has been written by ChatGPT.
**Negativity and Vagueness:** Focus on your achievements and positive impact. Avoid negative language or dwelling on past failures. An optimistic and confident tone will create a much stronger impression. Avoid using the phrase ‘We believe’ or words like numerous. Award entries are not about marketing your mission, it’s about sharing the facts and making it clear to the judges what you are doing and why you are doing it. It’s better to be more confident in your language than hesitant and humble – get the judges on your side, but don’t fall for the pity-party trap – no one wins a consolation prize.
### Action Step:
Review your entry draft with a critical eye (you might even get someone else to read it). Have you used any jargon, or verbose language or included irrelevant information? Is the overall tone positive and inspiring? Can you replace vague language with more confident phrases such as ‘we consider’ or ‘we know that’ and specific %, $ or other metrics? If not, revise and refine until your entry shines.
#### AI: Friend or Foe in the Award Writing World?
Artificial intelligence (AI) is revolutionising many industries, including copy writing and award writing is no exception. But is AI a magic wand that guarantees a win, or is it a potential pitfall that could lead to disaster?
AI as Your Helpful Assistant
AI writing tools can be incredibly valuable for tasks like:
- Research and repurposing: You can share documents with AI, and in some cases enable it to access your files, so that you waste less time trawling through documents to find the juicy metrics or information, and more time writing and editing a compelling award entry.
- Grammar and Style Checking: AI can catch those pesky typos and grammatical errors that might slip past your human eye, ensuring your entry is polished and professional.
- Clarity and Conciseness: AI can help you refine your writing, cutting down on word count, summarising and suggesting more concise phrasing and ensuring your message is crystal clear.
- Generating Ideas: Some AI tools can help you brainstorm ideas or overcome writer’s block, providing a spark of inspiration when you need it most.
#### The Importance of the Human Touch
While AI can be a powerful ally, it’s crucial to remember that award entries require authenticity and a human touch. AI should be used as an assistant, not a replacement for your unique voice and insights. Think of Ai not as a tool, but having an intern at your desk – you need to properly brief them, guide them and check their work!
### Action Step:
Explore different AI writing tools and experiment with their features. Identify how they can best support your writing process, but always remember to infuse your entry with your own personality and expertise. At The Audacious Agency, we use Gemini, linked with Google Workspace, which cuts down on researching and ensures we have the most recent information on our client’s business, achievements and IP, however, there is no way we would simply create a prompt and leave it up to AI to do the writing!
#### Case Study
Matt Alderton, founder of the BX networking group and the BX Awards, once told me that, as an award judge for major national business awards, he has seen an increasing trend in which award entries are written in full by AI. In some cases, the entrants have even left in the AI prompts! He said that opening statements such as “In the fast-paced world of…” and excessive use of dot points is a clear indicator that the entrant has taken almost zero responsibility for their award entry. This is not all bad news, because, if you use AI well, and maintain the quality of your award writing, you can easily stand out from a sea of Ai also-rans.
#### Finding Your Voice: Language and Tone
Think of your award entry as a conversation with the judges. How do you want to come across? Professional yet approachable? Confident yet humble? Your choice of language and tone plays a crucial role in creating the right impression.
### Tips for Award-Winning Language and Tone
- **Clarity is King:** Use clear, concise language, avoiding jargon and overly complex sentences. You want your entry to be easily understood by all judges, regardless of their specific expertise
- **Active Voice for Impact:** Write in an active voice to make your entry more dynamic and engaging. For example, instead of saying “The award was won by our company,” say “Our company won the award.”
- **Confidence, Not Arrogance:** Project confidence in your achievements, but avoid sounding arrogant or boastful. Let your results speak for themselves, supported by a positive and assured tone.
### Action Step:
Read your entry aloud, paying attention to the flow and rhythm of your language. Does it sound natural and conversational? If not, revise and refine until it feels like a confident and engaging dialogue with the judges.
#### Time Traveling for Success: Tense
Believe it or not, the tense you use in your award entry can make a big difference. It’s like time travelling – you need to choose the right tense to accurately reflect your achievements and ongoing activities.
Past, Present, and Future
- **Past Tense for Triumphs:** Use the past tense to describe your accomplishments and the impact you’ve already created. For example, “Our project increased sales by 20%.”
- **Present Tense for Ongoing Impact:** Use the present tense for activities that are still ongoing or for statements that are always true. For example, “Our company is committed to sustainability.”
- **Future Tense with Caution:** Use the future tense sparingly, primarily when discussing your future goals or aspirations. The focus of your entry should be on your past achievements and present capabilities.
- **When To Use First and Third Person:** As a rule, when the questions ask for your insight, describing your success or achievements, you should use first person – we, I , us, our etc. If the question asks for the organisation description or outlining the business achievements, you should use third party – The company, they, their
### Action Step:
Review your entry and check the tense used in each sentence. Does it accurately reflect the timeline of your achievements and activities? Are you flicking from one tense to another making it difficult to follow or read or does it have consistent tenses throughout? If not, make the necessary adjustments to ensure clarity and consistency.
#### The Word Count Conundrum
Word count limits in award entries can feel like a tightrope walk – you need to convey a powerful message while staying within the boundaries. But don’t despair! With careful planning and editing, you can master the art of concise storytelling.
### Tips for Taming the Word Count
- **Plan Your Structure:** Before you start writing, outline the key points you want to cover in each section. This will help you stay focused and avoid unnecessary tangents.
- **Prioritise Ruthlessly:** Not all information is created equal. Prioritise the most impactful details and cut anything that doesn’t directly support your core message.
- **Embrace the Power of Editing:** Don’t be afraid to cut, condense, and refine your writing. Often, you can express the same idea in fewer words with greater impact.
- **Contractions and Conjunctions:** Reduce word count by contracting words such as ‘we are’ to we’re and drop the overused conjunctions such as but, not only, because etc.
### Action Step:
Review your entry and identify any areas where you can tighten up the language or eliminate unnecessary words. Can you combine sentences? Can you replace weak verbs with stronger ones? With practice, you’ll become a master of concise and impactful writing.
#### Metrics That Matter: Showcasing Your Impact
Numbers tell a powerful story. In award entries, metrics are your secret weapon to showcase the impact of your work and demonstrate the tangible results you’ve achieved. If you want to win, you need to not only tell the judges what you are doing, you need to show them!
### Tips for Using Metrics Effectively
- **Choose the Right Metrics:** Select metrics relevant to the award criteria and demonstrate the positive outcomes of your work. This could include sales figures, customer satisfaction scores, website traffic, or social media engagement. If you are at an early stage, it might simply be the data from the sector, industry or community you are developing a solution for, so you have empirical evidence to back up your reasoning.
- **Present Data Visually:** Use charts, graphs, and other visuals to present your metrics in a clear and engaging way. Visuals make data more accessible and memorable for judges.
- **Tell the Story Behind the Numbers:** Don’t just list statistics – explain what they mean and why they matter. Connect your metrics to the bigger picture of your achievements and the impact you’ve created.
### Action Step:
Review your entry and identify opportunities to incorporate metrics that support your claims. Can you quantify your achievements in a more compelling way? Can you use visuals in your support document to make your data more impactful? By strategically using metrics, you can strengthen your entry and demonstrate the true value of your work.
#### Case Study
For example, Katie Joy, The Global Butterfly, won a Gold Stevie Award for coach of the year the very first time she entered any awards. Coaching in itself is a field where results are intangible, they might be better communication, confidence or self-worth. Because Katie had kept track of her clients goals and recorded their success using real metrics such as increased revenue, a pay rise, partnership success etc, we were able to demonstrate her impact clearly to the judges. You don’t have to have metrics from your impact though, you can use the empirical evidence of your value as well. Kimberly Summer won a gold Stevie Award for a concept she hadn’t even launched – the entry outlined the problem of gender pay gaps and how her innovative approach would change the lives of so many women in corporate roles. Metrics were gathered from research and the judges couldn’t ignore the profound impact her innovative approach would have.
#### The Final Polish: Re-reading and Refining Your Answers
You’ve poured your heart and soul into answering those award application questions, but don’t hit the submit button just yet! Take a step back, grab a cup of tea (or something stronger!), and revisit your answers with a fresh perspective.
Why Re-reading is Crucial
- Catch those sneaky typos: Even the most eagle-eyed writers can miss typos or grammatical errors. Re-reading helps you catch those little gremlins that could undermine your credibility.
- Ensure clarity and conciseness: Sometimes, when we’re in the writing zone, we can get carried away with long sentences or complex phrasing. Re-reading allows you to refine your language and ensure your answers are crystal clear and to the point.
- Check for consistency and alignment: As you re-read, make sure your answers are consistent with each other and align with the overall narrative of your entry. Have you emphasised the same key points throughout? Have you avoided contradictions or inconsistencies?
- Confirm you’ve answered the question: It sounds obvious, but it’s easy to get sidetracked when writing. Re-reading helps you confirm that you’ve directly and comprehensively answered each question, addressing all the key points the judges are looking for.
### Action Step:
Put your entry aside for a day or two, then come back to it with fresh eyes – this is why we always suggest you have at least 2-3 weeks before the award closes to write and submit your entry – Judges can spot a rushed entry a mile away! Read it aloud, paying attention to the flow and clarity of your answers. Are there any areas where you can improve the language or tighten up the structure? Re-reading and refining your answers is the final polish that can make your entry truly shine.
#### Award Writing is an art form.
Crafting an award-winning entry is an art, but it’s an art that can be mastered with the right tools and techniques. By following our professional award writer tips you can unlock award success and elevate your brand, business or personal profile to new heights.
Remember, the journey to winning awards starts with understanding the criteria, crafting a compelling narrative, and using language and metrics effectively. And if you need expert assistance along the way, our team of professional award writers is here to help you achieve your goals.
#### Feeling overwhelmed and just wish there was a group of professional award writers who could do it for you?
[CONTACT US](https://theaudaciousagency.com/contact/) today to learn more about how we can help you enter, win and leverage awards to build credibility and visibility, with an award winning profile.
**Categories:** Awards
---
### [Level Up Your Profile with Podcasting](https://theaudaciousagency.com/level-up-your-profile-with-podcasting/)
**Published:** December 17, 2024
**Author:** Audacious Agency
**Categories:** AMA
---
### [Am I Ready to Enter Awards?](https://theaudaciousagency.com/am-i-ready-to-enter-awards/)
**Published:** December 11, 2024
**Author:** Audacious Agency
**Content:**
Ever wondered if you’re “ready” to start entering awards?
Many people ask this question, and we’d like to tackle it head-on in this insightful “Ask Me Anything” session.
Three answers to this question:
1. 1**Conquering Imposter Syndrome:** Often, the question “Am I ready?” stems from self-doubt. It’s that pesky imposter syndrome whispering that you’re not good enough or haven’t done enough. Recognise these thoughts for what they are and don’t let them hold you back!
2. 2**Startups and Newbies ARE Welcome:** Even if you’re in the early stages of your business, there are awards out there for you! Whether you have a groundbreaking concept, a prototype, or a newly launched book, awards can provide early credibility and recognition. Plus, many startup categories offer low-cost or free entry.
3. 3**Leveraging Your Achievements:** For established businesses, awards are a fantastic way to gain visibility and enhance your credibility. They offer “branding by association,” aligning you with prestigious organisations and boosting your reputation. If you are not sure if you’re ready, even though you’ve established a business, take the time to review your accomplishments and see how they can be translated into award-winning entries.
Don’t Underestimate the Power of Awards
Awards are more than just ego boosters. They can:
- Increase visibility
- Add credibility
- Open doors to new opportunities
- Help you stand out from the competition
- Give you the confidence to lead and step up
Ready to take the leap?
If you’re still unsure, revisit your achievements, identify your strengths, and find awards that align with your goals you can do the “Award Ready Quiz [HERE](https://theaudaciousagency.com/quiz-are-you-award-ready/):
Don’t let self-doubt or the misconception that you need to be a giant in your industry hold you back. There’s likely to be an award out there waiting for you, no matter where you are in your journey!
[](https://theaudaciousagency.com/quiz-are-you-award-ready/)
Have a chat with us to work out what awards are best for you: [CLICK HERE](https://theaudaciousagency.com/contact/):
**Categories:** AMA
---
### [Case Study - Dr Stacey Ashley CSP](https://theaudaciousagency.com/case-study-stacey-ashley/)
**Published:** November 3, 2024
**Author:** Audacious Agency
**Content:**
When You Stop Learning, You Stop Leading: BIG Leadership With Dr Stacey Ashley CSP
Dr Stacey Ashley CSP is a leadership visionary dedicated to future-proofing CEOs and empowering leaders across the globe. With over 30 years of experience, Stacey has helped thousands of individuals develop their leadership competence, confidence, and credibility. Her passion for cultivating exceptional leaders stems from a deep-seated belief in the power of continuous learning and growth.
Stacey’s unique approach to leadership, termed “BIG Leadership,” emphasises the importance of significance, impact, influence, and gravitas in navigating today’s rapidly changing world. She challenges leaders to embrace a proactive mindset, expand their perspectives, and take responsibility for generating more leadership around them.
A Legacy of Achievement:
Dr Stacey Ashley’s commitment to excellence has been recognised through a multitude of prestigious awards, including:
- **LinkedIn Top Voices 2018 & 2021:** This accolade highlights Stacey’s influence and thought leadership within the professional community, solidifying her position as a go-to resource for leadership insights.
- **14 International Stevie Awards:** These awards, including a Gold for Thought Leader of the Year 2023, underscore Stacey’s global impact and her dedication to elevating the practice of leadership worldwide.
- **FTIEA International Leadership Excellence Award 2022:** This award further recognizes Stacey’s outstanding contributions to the field of leadership and her dedication to empowering leaders on an international scale.
- **Thinkers360 Global Top 10 Thought Leader in Coaching 2023:** This ranking showcases Stacey’s expertise in coaching and her ability to guide leaders towards unlocking their full potential.
- **Top 20 Leadership Coaches 2023:** This recognition further cements Stacey’s position as a leading authority in leadership coaching and development.
The Impact of Recognition:
These accolades have not only celebrated Stacey’s achievements but have also significantly amplified her brand and profile. The awards have:
- **Enhanced Credibility and Authority:** Being recognised by esteemed organisations and panels of experts has reinforced Stacey’s position as a trusted and credible source of leadership wisdom.
- **Increased Visibility and Reach:** The awards have attracted media attention and generated widespread recognition, expanding Stacey’s reach and influence within the global leadership community.
- **Attracted New Opportunities:** The recognition associated with these awards has opened doors to new speaking engagements, collaborations, and partnerships, further amplifying Stacey’s impact.
- **Validated Her Approach:** The awards have provided external validation for Stacey’s unique “BIG Leadership” methodology, instilling confidence in her clients and followers.
**Dr Stacey Ashley’s journey exemplifies the transformative power of continuous learning and a commitment to excellence.**Her numerous awards serve as a testament to her dedication to empowering leaders and her profound impact on the global leadership landscape.
### check out the podcast episode here
**Categories:** Results
---
### [Case Study – Anton Guinea, The Guinea Group](https://theaudaciousagency.com/case-study-anton-guinea-the-guinea-group/)
**Published:** November 20, 2024
**Author:** Audacious Agency
**Content:**
Anton Guinea’s journey is nothing short of remarkable. A near-fatal workplace accident at the age of 21 transformed his perspective, igniting a passion to help others and ultimately leading him to become one of Australia’s most sought-after leadership experts. Today, Anton is a best-selling author, motivational speaker, and renowned thought leader who empowers individuals and organisations to achieve extraordinary results through human-centred leadership.
Building a Powerful Brand
Anton’s expertise is built on a foundation of diverse experiences. From his early days as an electrician to his academic pursuits in human resources and psychology, he has cultivated a deep understanding of human behaviour and motivation. This knowledge, combined with his unwavering commitment to personal growth, has enabled him to connect with audiences on a profound level.
Anton’s influence extends far beyond the stage. He is the author of the best-selling book **“The Power of Emotional Control,”** a sought-after keynote speaker at conferences and events, and a regular contributor to industry publications. His insights on leadership, psychological safety, and high-performing teams have resonated with audiences worldwide, establishing him as a trusted voice in the field.
The Power of Awards
Anton’s commitment to excellence has not gone unnoticed. In 2023, he was honoured with two prestigious Stevie Awards: a Gold Stevie for **Thought Leader of the Year** and a Silver Stevie for **Achievement in Thought Leadership**. These accolades recognize his significant contributions to the field of leadership and his ability to inspire positive change.
“We felt like we needed a third-party view…an umbrella view of are you actually making that difference,” Anton shared, reflecting on his decision to pursue awards. “And all of a sudden, we’ve been nationally recognized…it’s been really cool. So rewarding and gratifying to know that all the hard work’s been worth it.”
Amplifying Impact
Anton’s impact is amplified through his work with diverse clients, ranging from local businesses to massive global organisations. He is passionate about creating psychologically safe workplaces where individuals feel valued, supported, and empowered to reach their full potential. His coaching and training programs have consistently delivered exceptional results, with clients reporting significant improvements in leadership skills, team performance, and overall organisational culture.
“It’s about transforming another human,” Anton explains. “As a leader, if you don’t know that every time you sit talking to someone, it’s mission-critical to leave them better than you found them, you won’t be able to show up.”
Testimonial
“We reached out to The Audacious Agency and said, ‘Hey, we’d like to do an external audit.’ And we probably thought business awards are a good way to do that…and that’s how we connected,” says Anton. “We’re really grateful for your organisation and what you’ve done for us.”
Key Achievements:
- Bronze International Stevie Award for Thought Leader of the Year in 2024
- Inclusion in the Inside Small Business Top 50 Business Leaders list in 2024
- Reaching the 3rd round of the Telstra Best in Business Awards 2024
- Top 5 Best in Business Leaders – Individual 2024 by the GCCI (Gladstone Chamber of Commerce & Industry)
- Featured in various media outlets, including CEO Weekly, The Australian Business Journal, and Authority Magazine. Anton is also a regular contributor for Brainz Magazine.
- Sought-after keynote speaker at conferences and events across Australia
Call to Action
Ready to unlock the leadership potential within your organisation? Connect with Anton Guinea today to discuss speaking engagements, coaching programs, and leadership training that will transform your workplace.
Visit his website or connect with him on social media:
Linkedin: [https://www.linkedin.com/in/leadership-speaker-trainer-coach](https://www.linkedin.com/in/staceyashley)
Business Page: [https://antonguinea.com.au/](https://www.facebook.com/thestaceyashley)Website: [https://theguineagroup.com.au/](https://www.instagram.com/staceyashleycoaching)
**Categories:** Results
---
### [From Burnout To Brilliant](https://theaudaciousagency.com/from-burnout-to-brilliant/)
**Published:** August 5, 2024
**Author:** Lauren Clemett
**Content:**
Mellissa David shares her story of entrepreneurship and fulfilling your life with what makes you happy, how to engage and connect and what it’s like to be a young woman in business.For more contact Melissa here:
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=e2b7b946350647a3)[](https://audacioushotseat.podbean.com/)
**Categories:** Podcast
---
### [Phoenix Rising From The Ashes](https://theaudaciousagency.com/phoenix-rising-from-the-ashes/)
**Published:** August 5, 2024
**Author:** Lauren Clemett
**Content:**
Janine had a dream life until her health took everything from her and she had to sell up and start again. She called on her design and hairdressing background to launch Desiderate Jelwery and 5 years later she leads a multi-award winning team.
Check out her range of handmade jewellery:
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/episode/3HTjk6XhFofTr8cxiOHt3A?si=b2c5ebf93d98405d)[](https://audacioushotseat.podbean.com/e/ep-17-phoenix-rising-from-the-ashes/)
**Categories:** Podcast
---
### [Steve Liddell Teacher to Educational Leader](https://theaudaciousagency.com/steve-liddell-teacher-to-educational-leader/)
**Published:** August 5, 2024
**Author:** Lauren Clemett
**Content:**
The Steve Irwin of Science, Steve Liddell of Street Science shares his journey from teacher to educational leader and how his innovative and engaging business changes lives by immersing kids in maths and science.
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/episode/4yphVjlwOQw8KoMazoRgkw?si=1d7c7076fba242ea)[](https://audacioushotseat.podbean.com/e/ep-16-steve-liddell-teacher-to-educational-leader/)
**Categories:** Podcast
---
### [Caroline Bellenger Finding Happiness and Success](https://theaudaciousagency.com/caroline-bellenger-finding-happiness-and-success/)
**Published:** August 5, 2024
**Author:** Lauren Clemett
**Content:**
Caroline Bellenger is an award-winning life and business coach, with an incredible story of facing adversity and finding happiness and success.Caroline believes that if she can overcome significant life obstacles, then any woman given support and encouragement can achieve the impossible.Follow her here:
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/episode/4GVl8Zvlnqwu8r4U5QSYjA?si=db3729c366994922)[](https://audacioushotseat.podbean.com/e/ep-15-caroline-bellenger-finding-happiness-and-success/)
**Categories:** Podcast
---
### [Creating An Aligned Coaching Brand](https://theaudaciousagency.com/creating-an-aligned-coaching-brand/)
**Published:** August 21, 2024
**Author:** Lauren Clemett
**Content:**
Julie Mauger of Meraki Mindset shares how she followed her instinct to create a coaching brand and business aligned with her experience, expertise and natural talents.For more information:
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [From Soloprenuer To SuperPower](https://theaudaciousagency.com/from-soloprenuer-to-superpower/)
**Published:** August 21, 2024
**Author:** Lauren Clemett
**Content:**
Cameron Allen of Karsi Coaching shares his journey into building a successful coaching business with a meaningful brand and a powerful purpose.For more please contact Cameron: [https://www.karsi.com.au](https://www.karsi.com.au/)
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [Livelong And Prosper!](https://theaudaciousagency.com/livelong-and-prosper/)
**Published:** August 21, 2024
**Author:** Lauren Clemett
**Content:**
Prosper Taruvinga shares how, after almost being fired from his kitchen hand job, he instead built an influencer agency and now helps consultants and coaches to stand out online.
[CLICK HERE](https://livelongdigital.com.au/) to find out more about Prosper!
#### Lauren shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq?si=c924ec6c91ae4ba7)[](https://thatsaudacious.podbean.com/)
**Categories:** Podcast
---
### [Case Study - My Wealth Solutions](https://theaudaciousagency.com/case-study-my-wealth-solutions/)
**Published:** October 18, 2024
**Author:** Audacious Agency
**Content:**
My Wealth Solutions Takes Home National Marketing Excellence Award!
We’re bursting with pride to announce that our client, [My Wealth Solutions](https://mywealthsolutions.com.au/), has won a major award at the 2024 Australian Marketing Institute (AMI) [Marketing Excellence Awards!](https://ami.org.au/knowledge-hub/2024-ami-marketing-excellence-awards-winners-announced/)
Their winning campaign, the “Digital Value Campaign,” took home top honours in the Acquisition Marketing category, putting them in league with some of the biggest names in Australian marketing, including brands like Tassel, Rid, and Norco, agencies like Clemenger BBDO and Saatchi & Saatchi, and even government bodies like the Department of Main Roads and Transport.
This is a huge achievement for My Wealth Solutions, and a testament to the power of their innovative, multi-platform digital strategy. By focusing on delivering valuable content and a seamless online experience, they were able to achieve outstanding results, driving significant increases in website traffic, engagement, leads, and new client acquisitions.
**But that’s not all!**My Wealth Solutions was also named a finalist in the highly competitive “Campaign of the Year (under $1m)” category, going head-to-head with campaigns like the FIFA Women’s World Cup.
This recognition from the AMI is a true reflection of the hard work and dedication of the My Wealth Solutions team, and it’s also a fantastic endorsement of the quality of our work here at The Audacious Agency. We’re incredibly proud to have played a part in their success.
Here’s what the judges had to say:
“This campaign highlighted high quality growth and significant improvement in marketing performance, emphasizing the effective use of primary and customer data to understand acquisition value and customer lifetime values. My Wealth Solutions’ pragmatic use of campaign data, strong segmentation and targeting capabilities demonstrated a high level of expertise and best practice.”
A judge at the same table as the client mentioned that their entry was a 97 out of 100!
Here’s what Jessica Kuipers from My Wealth Solutions had to say about the win:
“It was a real honour to win the Acquisition Marketing award at the AMI Marketing Excellence Awards 2024. Our team worked very hard to develop a marketing plan that increased the value of our acquisition efforts, and to have that recognised with this prestigious national award was very rewarding.”
We couldn’t agree more!
Congratulations to My Wealth Solutions on this well-deserved win. We can’t wait to see what you achieve next.
Want to learn more about how The Audacious Agency can help your business achieve marketing success?
[Visit Us Here](https://theaudaciousagency.com/)
**Categories:** Results
---
### [Stevie Awards For Women In Business 2022](https://theaudaciousagency.com/stevie-awards-for-women-in-business-2022/)
**Published:** November 5, 2022
**Author:** Audacious Agency
**Content:**
The 2022 [Stevie Awards For Women In Business](https://stevieawards.com/women) were held in Las Vegas on 11th November 2022 and The Audacious Agency attended with some of the clients we assisted to enterThe Stevie® Awards for Women in Business are the world’s premier business awards for female entrepreneurs, executives, employees and the organisations they run.The Audacious Agency 2022 Adventure took a tour of amazing businesswomen from Australia to Las Vegas to celebrate and leverage their wins and bought home a stack of trophies and medals including the #1 Grand Stevie awards with an outstanding 72 points.**Results included:**
Simona MigrationGOLD – Company of the Year – Consumer Services – 10 or Less Employees
Accounting Heart (Bluebean Media & The Audacious Agency)GOLD – Communications or PR Campaign of the Year – Marketing – Business to BusinessWild DoughBRONZE – Company of the Year – Consumer Products – 10 or Less EmployeesGOLD – Startup of the Year – Consumer Products IndustriesBRONZE – Best Female Entrepreneur – Consumer Products –10 or Less EmployeesToni Lontis TVBRONZE – Company of the Year – Consumer Services – 10 or Less EmployeesSTEM Punks
GOLD – Most Innovative Company of the Year – 10 or Less Employees
BRONZE – Women Helping Women – Social ChangeAutism MATESSILVER – Organisation of the Year – Government or Non-Profit– 10 or Less Employees
SILVER – Female Executive of the Year – Government or Non-Profit –10 or Less Employees
SILVER – Female Innovator of the Year – Government or Non-Profit –10 or Less Employees
SILVER – Social Change Maker of the Year – Disability
BRONZE – Woman of the Year – Government or Non-Profit
BRONZE – Female Thought Leader of the Year – Government or Non-ProfitCancer Support AngelsBRONZE – Organization of the Year – Government or Non-Profit– 10 or Less EmployeesBRONZE – Female Executive of the Year – Government or Non-Profit –10 or Less EmployeesYouTurnBRONZE – Organization of the Year – Government or Non-Profit– More Than 10 Employees
GOLD – Female Innovator of the Year – Government or Non-Profit –11 to 2,500 Employees
SILVER – Female Thought Leader of the Year – Government or Non-ProfitMaralyticsBRONZE – Startup of the Year – Business Products IndustriesBRONZE – Most Innovative Woman of the Year – TechnologyHoney DigitalSILVER – Startup of the Year – Business Services IndustriesSILVER – Best Female Entrepreneur – Business Services –10 or Less EmployeesLittle PegzBRONZE – Startup of the Year – Consumer Products IndustriesCaroline Bellenger
BRONZE – Best Female Solo Entrepreneur
Kerry Howard
BRONZE – Maverick of the Year
Dr Stacey AshleySILVER – Mentor or Coach of the Year – BusinessBRONZE – Female Thought Leader of the Year – Business ServicesSeahorse Diamond BeachBRONZE – Social Change Maker of the Year – DisabilityKatrina Wurm Stress Free Super Mums
SILVER – Social Change Maker of the Year – Gender
BRONZE – Women Helping Women – Social ChangeArrow DigitalBRONZE – Woman of the Year – Business Services
Blue Diamond PropertyBRONZE – Woman of the Year – Industry
Lisa CoxSILVER – Female Thought Leader of the Year – Business Services
Toni PowellGOLD – Female Thought Leader of the Year – Business Services
These awards are known as the ‘Oscars’ of business and a great honour to achieve. We are so proud of our clients results.
**Categories:** Results
---
### [Case Study - Lee-Anne Nordin - Furtastic Friends](https://theaudaciousagency.com/case-study-lee-anne-nordin/)
**Published:** November 2, 2023
**Author:** Audacious Agency
**Content:**
We design our own range of unique realistic high-quality plush toys. Our biggest market was Australian animals sold as souvenirs and supplying many smaller gift shops.
We lost around 70% of our original market through COVID and needed to change and upscale our marketing and PR to pivot the business to substitute emotional support animals for the elderly, lonely, depressed, anxious and for people suffering from Dementia, Autism, PTSD and other mental health issues where a real pet is not feasible.
The #1 thing I got from working with The Audacious Agency was inspiration and therefore the ability to succeed from the abundance of amazing and helpful strategies. I’ve now learned ideas on how to improve my image and presence on social media platforms, to market myself organically and to increase brand recognition.
I’d advise anyone definitely do it and use as much of the amazing resources as you can.
Lee-Ann Nordin
Owner, Furtastic Friends By Boccetta
**Categories:** Results
---
### [Case Study - Raquel Manning - Blue Diamond Property Group](https://theaudaciousagency.com/case-study-raquel-manning-blue-diamond-property-group/)
**Published:** November 2, 2023
**Author:** Audacious Agency
**Content:**
Raquel Manning, founder of Blue Diamond Property Group is a multi-national and international award-winning entrepreneur. Her extensive experience and background in the Australian Property industry have given her a strong reputation, as she’s cemented her place in securing and closing multi-million dollar commercial development properties in the specialised niche field of off-market sales.
During this time, a career spanning more than 30 years in the building sector. Raquel has acquired an extensive network of property industry professionals. A combination of these relationships and her deep understanding of the property industry makes Raquel an asset to her clients.
Raquel is a proud Indigenous Wiradjuri Wailwan woman and has been involved in various Indigenous projects.Since working withThe Audacious Agency she has become a sought after known leader in her field, with credibility and respect she could only have hoped for in the past. In a male domintaed space, she is creating a posiitve impact and leading for others to follow.Her Results:
Raquel Manning has been recognised with multiple national and international awards featured on the following pages including:
2022 International Women Business Awards Runner up Women in Property and Construction
2022 International Stevie Awards for Women in Business – Woman Of The Year BRONZE
2023 Globee Disruptor Awards GOLD – Real Estate and Construction
2023 International Titan Gold Award – Real Estate
2023 Australian Small Business Champion Awards Finalist
2023 Global Women Changing The World Small Business Of The Year Silver Award 2023 Global Women Changing The World Hall Of Fame Bronze Award
2023 Top 50 Small Business Leaders – Listing Australia2023 Stevie Awards For Women In Business WinnerWatch her video below to discover what winning awards has done for her profile and her business.
**Categories:** Results
---
### [Australian Womens Small Business Champions 2023](https://theaudaciousagency.com/australian-womens-small-business-champions-2023/)
**Published:** November 3, 2023
**Author:** Audacious Agency
**Content:**
The Audacious Agency assisted a fantastic group of incredible businesswomen to enter, win and leverage the 2023 [Australian Womens Business Champions Awards](https://womensbusinesschampions.com.au/) with the winners announced on 23rd September in Penrith, Sydney.Eligible small businesses owned by women from around Australia these awards recognise women who are leaving their mark throughout Australia and contributing to the positive future of small business in many sectors and industries.**Clients who achieved finalist included:**
Complete Business Solutions
Allied Health ServicesOlivia Jenkins ConsultingNoosa4SaleThe ConversationWarida Wholistic WellnessWisdomeEES Shipping
Lisa CoxCyber ISAlena Bennett
**Winners included:**Roccoco BotanicalsSarah RushbatchMotto FashionsBlue Diamond Property GroupHey DoodleOi CosmeticsFairina Cheng JewelleryJacine Greenwood of Roccoco Botanicals also took home the coveted Most Influential Women award.We love these awards, which recognise the champions in small business who are doing amazing things. Just to get through to finalist is a big deal and it was a brilliant night to celebrate with our clients and a privilege to accept the awards on their behalf.Motto Fashions and Hey Doodle also leveraged some excellent media coverage from the awards.
**Categories:** Results
---
### [Lauren French - Motto Fashions](https://theaudaciousagency.com/lauren-french-motto-fashions/)
**Published:** November 3, 2023
**Author:** Audacious Agency
**Content:**
Faye and Lauren Browne are the owners and designers of Motto Fashions.
Motto makes limited and exclusive quantities, so customers can be proud of their outfit, not being seen on others. Their production is intentionally kept small and regular. This is to ensure that there is minimal wastage and no leftover stock throughout the year. Every garment has been worked on, from start to finish, for 9 months to a year.
Motto Fashions is a big brand with small-business values. They are proud to have 6 retail stores, a thriving E-Commerce division, plus a manufacturing facility in Melbourne. They are a family run business and have been since Faye founded the company in1985.
Together, Lauren and Faye head the entire design division, and Lauren also oversees all e-commerce and marketing related strategies.
Motto Fashion is so much more than an e-commerce outlet. In a world where older women are often overlooked and under-catered for, we are a community where women can be vulnerable and realise it’s okay to age and see their body change. It’s okay to admit when you don’t know how to put together an outfit that expresses who you really are. We believe ageing can be elegant.Like most fashion retails, in a highly competitive marketplace, they needed to stand out and get their message across with confidence and clarity.
Motto Fashions have now become recognised as a leading brand and as a result of their innovative approach, high levels of customer service and leadership in assisting a generation of women to feel confident and comfortable.They are being seen and noticed as leading award winners and on the TV and in the news, sharing their unique approach and increasing brand awareness, leading to improved sales. Just some of their wins and leveraging achievements are below:
[](https://www.facebook.com/Studio10au/videos/345126318011736)
**Categories:** Results
---
### [ROAR Awards 2023](https://theaudaciousagency.com/roar-awards-2023/)
**Published:** November 5, 2023
**Author:** Audacious Agency
**Content:**
The 2023 [ROAR Awards](https://www.roarawards.com/) were held in Sydney on 4th November and The Audacious Agency attended with some of the seven clients we assisted to enterThe ROAR Awards celebrate businesses that exemplify the perfect combination of passion, determination, and relentless hard work in achieving remarkable success**Results included:**
[Olivia Jenkins](https://www.facebook.com/oliviabiancajenkins?__cft__[0]=AZV5vW49BAu0Wpbu_OjThUnClD-Gysar7GN94AynI776kdrYHYNipQxuFT_fwdSwM_CIa_JdZJKQrsPQDkVddcMBbPcxGMMnJDCBJevnnwtFnq4j06G4tOCanUYwgjItif_1S3CY-LzMwfMVOvhMTXgYtovsY3f445M2ysCn8TqbNYVZRClahZigSYDtRrjlZTT6sPbyWGxXNwd_AIn_9KoS&__tn__=-]K-R)
GOLD Best B2B business
SILVER Service business of the year
[Sally Foley-Lewis CSP](https://www.facebook.com/MiddleManagersMatter?__cft__[0]=AZV5vW49BAu0Wpbu_OjThUnClD-Gysar7GN94AynI776kdrYHYNipQxuFT_fwdSwM_CIa_JdZJKQrsPQDkVddcMBbPcxGMMnJDCBJevnnwtFnq4j06G4tOCanUYwgjItif_1S3CY-LzMwfMVOvhMTXgYtovsY3f445M2ysCn8TqbNYVZRClahZigSYDtRrjlZTT6sPbyWGxXNwd_AIn_9KoS&__tn__=-]K-R)
GOLD Service business of the year
SILVER Best B2B business
Abby Stuart and the team [Oi Cosmetic Studio](https://www.facebook.com/oicosmeticstudio?__cft__[0]=AZV5vW49BAu0Wpbu_OjThUnClD-Gysar7GN94AynI776kdrYHYNipQxuFT_fwdSwM_CIa_JdZJKQrsPQDkVddcMBbPcxGMMnJDCBJevnnwtFnq4j06G4tOCanUYwgjItif_1S3CY-LzMwfMVOvhMTXgYtovsY3f445M2ysCn8TqbNYVZRClahZigSYDtRrjlZTT6sPbyWGxXNwd_AIn_9KoS&__tn__=-]K-R)
GOLD Best hair/fashion/beauty business
[Jenaya Huxter](https://www.facebook.com/askjenaya?__cft__[0]=AZV5vW49BAu0Wpbu_OjThUnClD-Gysar7GN94AynI776kdrYHYNipQxuFT_fwdSwM_CIa_JdZJKQrsPQDkVddcMBbPcxGMMnJDCBJevnnwtFnq4j06G4tOCanUYwgjItif_1S3CY-LzMwfMVOvhMTXgYtovsY3f445M2ysCn8TqbNYVZRClahZigSYDtRrjlZTT6sPbyWGxXNwd_AIn_9KoS&__tn__=-]K-R) and the AUSLoans Strathalbyn team
BRONZE Best regional/rural business
BRONZE Business growth
SILVER Roar business of the year
[Fairina Cheng \[Contemporary Jewellery\]](https://www.facebook.com/fairinachengjewellery?__cft__[0]=AZV5vW49BAu0Wpbu_OjThUnClD-Gysar7GN94AynI776kdrYHYNipQxuFT_fwdSwM_CIa_JdZJKQrsPQDkVddcMBbPcxGMMnJDCBJevnnwtFnq4j06G4tOCanUYwgjItif_1S3CY-LzMwfMVOvhMTXgYtovsY3f445M2ysCn8TqbNYVZRClahZigSYDtRrjlZTT6sPbyWGxXNwd_AIn_9KoS&__tn__=-]K-R)
BRONZE Business rebel of the year
BRONZE Solopreneur of the year
[Petina Tieman](https://www.facebook.com/PetinaTieman.Coach?__cft__[0]=AZV5vW49BAu0Wpbu_OjThUnClD-Gysar7GN94AynI776kdrYHYNipQxuFT_fwdSwM_CIa_JdZJKQrsPQDkVddcMBbPcxGMMnJDCBJevnnwtFnq4j06G4tOCanUYwgjItif_1S3CY-LzMwfMVOvhMTXgYtovsY3f445M2ysCn8TqbNYVZRClahZigSYDtRrjlZTT6sPbyWGxXNwd_AIn_9KoS&__tn__=-]K-R) and the team at Complete Business Solutions
GOLD Leadership award
GOLD Social change hero
SILVER Best regional/rural business
[Motto Fashions](https://www.facebook.com/mottofashions?__cft__[0]=AZV5vW49BAu0Wpbu_OjThUnClD-Gysar7GN94AynI776kdrYHYNipQxuFT_fwdSwM_CIa_JdZJKQrsPQDkVddcMBbPcxGMMnJDCBJevnnwtFnq4j06G4tOCanUYwgjItif_1S3CY-LzMwfMVOvhMTXgYtovsY3f445M2ysCn8TqbNYVZRClahZigSYDtRrjlZTT6sPbyWGxXNwd_AIn_9KoS&__tn__=-]K-R)
GOLD Retail rockstar
And us, The Audacious Agency
SILVER Business growth
These awards are incredibly supportive of creative, innovative, growing and excelling businesses from around Australia with cool categories including Wildcat and REbel of the year, Hustle & Heart and MAD – Making A Difference. Thanks to Stacey and the team for everything you do and congratulations to all our amazing clients who all took home at least one award!
**Categories:** Results
---
### [Case Study - Goro Gupta](https://theaudaciousagency.com/case-study-goro-gupta/)
**Published:** November 5, 2023
**Author:** Audacious Agency
**Content:**
Goro Gupta: Visionary in ethical property investments, transforming lives through innovative housing solutions. Goro empowers communities with safe housing and socially-conscious investment opportunities. Focused on at-risk groups like senior women and people with disabilities, Goro’s #DoGoodMakeMoney motto drives positive societal impact revolutionising real estate while inspiring change.
There’s a real housing crisis in Australia and it’s almost impossible for victims of domestic violence and people with disabilities to find homes. Goro Gupta has an innovative win-win solution, delivering an investment opportunity while bringing relief and boosting the economy. It’s no pipe dream, it’s already delivering results, but in order to create a bigger imapct, Goro knows he needs to spread the word far and wide.
Here’s how Goro is building his profiles by leveraging his wins:
[](https://www.facebook.com/Studio10au/videos/345126318011736)
**Categories:** Results
---
### [Case Study - Autism MATES](https://theaudaciousagency.com/case-study-autism-mates/)
**Published:** November 6, 2023
**Author:** Audacious Agency
**Content:**
Autism MATES is all about creating opportunities for autistic individuals. It was founded by Randa Habelrih after her son Richard experienced horrific bullying at school. She knew there had to be a better way for young people on the spectrum to feel valued and included.
Heres their story:
Autism MATES is a proactive approach to exclusion and bullying with a peer-to-peer social inclusion program for young people with autism who are experiencing social challenges.
Our leadership program is structured around a very deliberate, paired friendship with a proactive rather than a reactive solution to exclusion
MATES empowers those with autism to believe they can make a real and powerful difference in their community. We nurture and promote leadership skills; skills that they will carry with them as they leave school and enter the wider world.As any not for profit organisation knows, funding is paramount to success and the credibility of awards has enabled us to form major joint venture partnerships and access grants and funding opportunities. In order to reach our audience we also need to be seen and noticed, and to get our message of inclusivity across, the media coverage has been vital to our growth.
Here’s how Randa and Richard are building the Autism MATES profile:
[](https://www.facebook.com/Studio10au/videos/345126318011736)
**Categories:** Results
---
### [Case Study - AWSBC Beauty Wins](https://theaudaciousagency.com/awsbc-beauty-wins/)
**Published:** October 17, 2024
**Author:** Audacious Agency
**Content:**
Celebrating Our Clients’ Success at the Australian Women’s Small Business Champion Awards
We are thrilled to share that two of our clients, Jacine from Roccoco and Abby From Oi Cosmetic Studio, were among the top winners in the beauty categories at the Australian Women’s Small Business Champions Awards in 2023.
The Australian Women’s Small Business Champions Awards is a prestigious program that recognises and celebrates the achievements of outstanding female entrepreneurs in Australia. This year, the awards were bigger than ever, with a record number of nominations.
We are incredibly proud of Jacine and Abby for their well-deserved recognition. They are both passionate and dedicated entrepreneurs who have built successful businesses from the ground up. Their commitment to excellence and innovation has made them leaders in the beauty industry.
Jacine, founder of Roccoco, is a multi-award-winning entrepreneur with a passion for creating beautiful, functional, and sustainable hair care products. Her salon has been featured in numerous publications and has a loyal following of customers and industry professionals.
Abby, founder of Oi Cosmetic Studio, is a highly skilled and experienced cosmetic tattoo artist. Her studio offers various services, including high-quality cosmetic treatments and tattooing. Abby is known for her attention to detail and her ability to create natural-looking results.
We are honoured to have Jacine and Abby as clients and to be a part of their journey to success. Their achievements inspire us all, and we are confident they will continue to achieve great things.
How awesome is it for the agency to have two of the 3 top winners as clients?
It is an incredible honour for our agency to have two of the three top winners in the beauty categories as clients. This is a testament to the incredible achievements of our clients and the hard work and dedication of our team, who are committed to providing our clients with the best possible service and support.
We believe that our success is directly linked to the success of our clients. We are proud to partner with such talented and driven entrepreneurs, and we are excited to see what they achieve in the future.
Congratulations again to Jacine and Abby on your outstanding achievements!
[AWSBC Beauty Entrepreneurs Shine](https://retailbeauty.com.au/beauty-entrepreneurs-shine-at-australian-womens-small-business-champion-awards/)
**Categories:** Results
---
### [Navigating The Branding Compass](https://theaudaciousagency.com/navigating-the-branding-compass/)
**Published:** October 3, 2024
**Author:** Lauren Clemett
**Content:**
In this podcast episode, we delve into the world of personal branding and explore the strategies needed to build a successful and memorable profile. Lauren Clemett, personal branding expert and profile-building specialist, shares insights from their decades of experience in the industry with host Sally A Curtis.
The Importance of a Clear Direction
The journey to brand success begins with a clear understanding of your goals and direction. Lauren emphasises the analogy of a map and compass: your brand is the compass, guiding you towards your true north, while your marketing plan is the map, outlining the path to get there. Consistency and focus are key in this journey.
Building a Strong Profile
Defining your unique value proposition is crucial in standing out from the crowd. We discuss the importance of deciding what you want to be known for and leveraging awards to enhance your credibility and visibility as a leader.
Overcoming Challenges and Finding Your Niche
The entrepreneurial journey is often filled with obstacles, such as feeling lost, overwhelmed, or distracted by shiny objects. Lauren and Sally discuss strategies for overcoming these challenges and finding your niche to attract valuable referrals.
Leaving a Lasting Legacy
Building a brand is not just about short-term gains; it’s about creating a lasting legacy. We explore how to consider your long-term goals and the impact you want to make on others
The Power of Content and Community
Consistent and compelling content is essential for building a strong brand. Lauren shares the importance of aligning your content with your brand’s true north and creating a community around your brand.
Leveraging Word-of-Mouth and Partnerships
Referrals can be a powerful tool for growing your brand. We explore the strategies for building relationships with complementary businesses and understanding your place in the industry and creating an avalanche of influence.
Celebrating Success
Finally, Lauren & Sally discuss the importance of celebrating your achievements and overcoming imposter syndrome and the value of writing awards and entering award programs. Lauren shared case studies of those The Audacious Agency has helped who have leveraged awards incredibly well, and how to select the right award and category to enter. She also outlined how speakers can get booked and selected by leveraging awards. By recognising and celebrating your successes, and reflecting on your journey and challenges, you can inspire others and build a more positive culture.
Have a listen to learn valuable insights into the world of personal branding. By following the strategies discussed, you can build a strong, memorable brand that helps you achieve your goals and leave a lasting impact.
### Check out other episodes on Success Secrets Exposed
Broadcast live Tuesdays at 7PM ET and Music on W4CY Radio (www.w4cy.com)
Part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).
### Success Secrets Exposed Podcast is also available
- Talk 4 Media (www.talk4media.com)
- Talk 4 Podcasting (www.talk4podcasting.com)
- iHeartRadio
- Amazon Music
- Pandora
- Spotify
- Audible
- and over 100 other podcast outlets.
**Categories:** Interview, Personal Branding, Profile Building
---
### [Small Business Talk for Coaches With Cathy Smith](https://theaudaciousagency.com/small-business-talk-for-coaches-with-cathy-smith/)
**Published:** October 8, 2024
**Author:** Lauren Clemett
**Content:**
I was recently interviewed by Cathy Smith on Small Business Talk for Coaches, a podcast designed to help coaches like you turn your passion into a thriving business. The show provides actionable advice and resources to equip you with the essential business strategies and marketing techniques you need to succeed.
I know many of you are experts in your field, but starting and running a business requires a different skill set. This is where Small Business Talk for Coaches comes in. By sharing my experience and the lessons I’ve learned over the years, I hope to empower you to build a successful coaching business and connect with a supportive community of like-minded professionals.
Here are some key takeaways from my recent interview that you can apply to your own journey:
1\. Branding as a Compass:
- **Know your true north**: Your brand is your guiding star. It helps you stay focused and aligned with your goals.
- **Avoid getting lost**: When faced with countless opportunities, use your brand as a compass to determine what’s truly right for you.
2\. Leverage Opportunities Strategically:
- **Choose wisely:** Not all opportunities are created equal. Prioritise those that align with your brand and target audience.
- **Maximize your reach:** Repurpose content from interviews and other appearances to extend their impact.
3\. Overcome Fear and Embrace Your Uniqueness:
- **Step out of your comfort zone:** Building a strong brand often requires taking risks and stepping outside of your comfort zone.
- **Celebrate your individuality:** Your unique qualities are what make you stand out. Embrace and showcase them.
4\. Convert Opportunities into Conversions:
- **Don’t just be seen, be heard:** Use your platform to share your expertise and connect with your audience.
- **Drive action:** Offer valuable resources, create compelling content, and guide your audience towards taking the next steps.
5\. Stay True to Your Core Values:
- **Avoid shiny object syndrome:** Resist the temptation to chase fleeting trends and stay focused on your long-term goals.
- **Be authentic:** Your audience can spot inauthenticity from a mile away. Be genuine and transparent in your communications.
By applying these lessons, you can effectively navigate the world of branding and build a strong, authentic personal brand that resonates with your target audience.
Have a listen to the interview here:
[](https://smallbusinesstalk.com.au/how-to-build-a-personal-brand-profile-as-respected-coach-with-lauren-clemett/)
Screenshot
Watch the video interview here:
[](https://ln5.sync.com/dl/29e0d99b0/2ck6ypuu-czti33k8-pbtdfp8s-vrhrns5d/view/default/23832372392012)
Screenshot
**Categories:** Interview, Personal Branding, Profile Building
---
### [The Brand Navigator: How a little girl from the bush became googlicious!](https://theaudaciousagency.com/the-brand-navigator-how-a-little-girl-from-the-bush-became-googlicious/)
**Published:** October 13, 2024
**Author:** Lauren Clemett
**Categories:** Awards, Interview, Personal Branding, Profile Building
---
### [Case Study - STEM Punks](https://theaudaciousagency.com/case-study-stempunks/)
**Published:** November 2, 2023
**Author:** Audacious Agency
**Content:**
Fiona Holmstrom, STEM Punks, is championing the future of women and work in STEM, starting with schools and educational programs to encourage girls to participate and enjoy maths, IT, Technology and Science. The many award and media wins we have helped STEM Punks with are growing the brand awareness and spreading the word about their important work.Here is her story:The success we have achieved in growing our brand profile all comes down to having the right strategy and the best team in place to take our message to the world.
The Audacious Agency have been pivotal as partners in this.
To now have a multi-award winning program that has been catapulted to national and even international attention, with media coverage that amplifies our brand, has opened so many doors for us.
The awards have enabled us to own vital space on social media and to stand out from our competitors as the leaders in the STEM teaching and training sector, respected for what we do best and known as the STEM educators.
The Audacious Agency not only assisted us in entering and winning awards, but also leveraging our awards journey with media coverage that adds valuable credibility to our offering. We now have a reputation in the marketplace that shines a light on what we do.
To have a team who believe in what we are achieving and assist us in building success has been astounding and we look forward to an ongoing partnership with them.
Fiona Holmstrom
StemPunks
**Categories:** Results
---
### [Why Don’t You Share Your Wins?](https://theaudaciousagency.com/why-dont-you-share-your-wins/)
**Published:** October 14, 2021
**Author:** Lauren Clemett
**Content:**
Have you achieved something cool? Perhaps you’ve written a book, launched a podcast, created a blog, or won an award or a new client? Maybe you launched a programme, created an ebook or lead generator, or went live with a new website?
Success doesn’t need to be earth shattering, it can be the small things we achieve that make all the difference.
Quite often what we don’t think what we do is impressive to our audience and we minimise our achievements and our accomplishments because they’re just part of our day to day.
Trouble is, if you don’t promote your success, who is going to do it for you?
A recent poll via LinkedIn showed that a whopping 80% of people don’t share their wins because they don’t want to show off. The remaining 20% said they didn’t know what to say about their win…
Imagine if Sputnik was launched to orbit the earth and no-one knew about it?
What if Thomas Edison successfully tested the lightbulb and kept it lit for over 13 hours but didn’t tell anyone?
If Bob Ross didn’t share his positive outlook on life he may well have been just another artist…
Why do you think you hide your achievements from the world?
Some of us grew up in the 70s and 80s where we were told not to show off and not too ‘big note’ ourselves. Then moving into the 2000s that tall poppy syndrome has taken hold where people fear standing out from the crowd.
There may be some deep psychological issues around the reasons why you don’t share your success, those neural pathways deep in our brain that stop us from wanting to stand out or talk about our wins because of previous experiences where people picked on or bullied us. And now with social media we are in front of so many more people and can so easily get haters or be trolled…the pressure to not stand out too brightly is at an all time high. Annette Densham of The Audacious Agency says “If its going to be, it’s up to me” so the sooner you can get over your fears and decide that the best way for your brand and business to be seen and noticed, is for you to start talking about it, the better.You will also discover very quickly, that most of the time people are supporting and happy for you and your success. Many people we help are delightfully surprised by the engagement and comments they get on posts where they open up, share their journey and express how excited or humbled they are to do so well at something.Its all about perspective – and if you can realise that sharing your success is more about impacting others than impressing them, you will find a purpose behind your actions.
Once you have given yourself a reason to share your stories, the next question is what sort of stories you should be sharing, how do you tell them and when is the best time to be talking about your successes?
What do you share? And what channels can use to get the best bang for your buck? And how many times can you tell the same story?
Here are our best tips to help you talk about what you’ve been up to, do you can connect and engage your audience, and do it without ego, naturally and with purpose:
### **What do you share?**
Consider what aspect of your success will be the most interesting to your ideal audience. Most want to know how you managed to achieve the success, your journey, challenges, feelings and what happened.Remember the journalists format for story telling – Who, What, When, Where, Why…It’s also an ideal time to thank people and be grateful for the support you have around you and your business.
Sometimes a simple excerpt or quote from your book, or part of your acceptance speech, or a judges comment can add that really personal note to your content.
Most Facebook groups use themes throughout the week for specific topics to be covered so you can pick the best days to share your stories of challenge, achievement and success. You can leverage your achievements across multiple Facebook groups across multiple days, slightly tweaking the content, and now you’re getting in front if a larger audience.We suggest a good mixture of written content, photos, and video as well as graphics, logos of the award you won or even an infographic of your success journey!
Getting a photo of you with your trophy, award, book or new product is always a great way to amplify your story and video of your acceptance speech, or book launch is incredibly captivating.
And remember to update your LinkedIn Profile and add the success to your email footer, website, about page and any other profiles you have.
### **What channels are best to get the biggest bang for your buck?**
This all comes back to where your audience is. It’s always good to go and ask someone of your target audience what social media they use most and use those channels.
And being persistent is key. Because the biggest bang for your buck will come from leveraging that win or success over time.
We are inundated with so much information on social media, the news, the radio etc, that someone might see it, get distracted and then forget. So often we see people sharing their success once, and that’s it. It’s silly not enough.
The best way to be remembered is if you’re prolifically sharing your information constantly. Social media is such a great channel, because it’s free and you can get in front of a lot of people repetitively, across multiple groups and multiple places, but you need to be relevant and engaging. In general though, the more that you share, the more that you put out there, the more opportunity you have of getting noticed and coming to people’s attention.
Choosing the right channel also plays a major part in gaining the right audience. LinkedIn, you might talk more about the data behind your success, the metrics or the methodology that lead to it.
Whereas on Facebook, it’s more about the interaction and the people that were part of that process about winning those clients, or the latest guests you had on your podcast.
ABC Radio is always very supportive of small business, and very supportive of women in business. There’s PR distribution sites like EIN Presswire that you can utilise, which helps with your Google-licious-ness too.
If you’ve got an email newsletter, make sure send it out to your database, letting them know that you’ve won and award or accomplished something amazing and thanking your clients and fans for their support.
Choose what you want to share where you want to share it so that you’re engaging with the right audience.
### **How many times are going to tell the same story?**
How long is a piece of string? Thats how often we think you can repurpose the same story!
A good strategy is to come up with one topic for a month that fits with your brand strategy and is relevant to what your audience is experiencing – i.e. Christmas, Mothers Day, Summer, End of financial year etc…
Write a blog post including the story of your success, the challenges, who was involved, what you did, judges feedback, excepts etc, sharing what’s going on in your business, and make it live on your website.
Then use your story which is sitting on your website as a blog, for social media posts, FB Lives, posts on group theme days, LinkedIn stories etc – and before you know it, you’ve got over 40 to 60 additional pieces that you can create in your business. It’s called repurposing.
Repurposing content is vital if you want to get noticed and you don’t have time to constantly create new content and it makes it easy for your to post or share your news and link it back to your website – where people can find out more about you, book a call or buy from you etc.
For example, maybe you’ve launched a podcast or you’ve written a book or you’ve written a new blog article, just take one little bit of content, one little phrase that your guest said on the interview, or one quote form your book or one little tip from your blog, and share that out across multiple social media channels.
You can also look for specific dates that make sense to share your story – celebrity birthdays, days of the year, anniversaries of historic events etc, that relate to your story, and ‘news-jack’ the date with a post.
### **How do we get media attention and engagement?**
To get media attention around your success you’ve got to have a good angle.
If you’re pitching to a certain publication go into their website or blogs a read their content first get familiar with them. What type of stories do they like? What’s the style that they like their content written in?
It’s like any relationship, the media appreciate it when you understand what they’re looking for, then write a really good press release or pitch. Now days don’t even have to write a media release, just a simple email will do.
And then follow up, follow up, follow up, follow up, follow up. Did we say follow up?
That’s what gets stories over the line.
But media attention now is not just about mainstream media where you are at the mercy of the journalists, it’s also about syndication services and paid media. You can pay to make sure that your story gets in front of people. There are plenty of online publications that you can pay to be a contributor, and ensure that every month you’ve got a story going out there.
These online publications work really hard on their domain authority, so that it still benefits you for SEO and of course, any media appearance enables you to use their logo and build the perception of business leadership.
There are countless ways to get media attention and engagement, it just comes down to planning it out and having persistence.
### **So what’s next?**
If you go to you will find a number of resources to help you leverage your wins and plan out your blogs, help you create repurposing ideas and assist you in weekly, consistent action to promote you, your brand and your business.
The awards workbook covers checklists, acceptance speeches, how to leverage it for your marketing, how to write a press release around it.
The marketing action planner helps you plan out your promotion for the next 12 months. The media magnet method workbook, has got all the templates for how to write press releases, how to contact the media, how to follow up, how to pitch, it’s all on there, if you want to go to the resources page of our website, you can do that.And Selling You helps you create your brand message and tell your story so you engage and resonate with ideal clients.
You might also want to take a look at paid media opportunities, to get guaranteed coverage of your success, so you can leverage your wins even further.
Click [HERE](https://theaudaciousagency.com/publicity/) to check out the packages available.
So what’s stopping you now? Go out there and tell the world what you’ve done!
**Categories:** Awards
---
### [10 Benefits Of Awards: It’s NOT All About Winning](https://theaudaciousagency.com/10-benefits-of-awards-its-not-all-about-winning/)
**Published:** January 14, 2023
**Author:** Audacious Agency
**Content:**
We live in a world driven by social proof. How we appear online. How we present ourselves on social media. Word of mouth spreads, raving about the business. Media wins we collect and use. And… credit from submissions and winning awards. People want to know that they are handing their hard-earned coins to experts in their field. There’s no value in being the world’s best-kept secret.
When it comes to awards, aside from the publicity and word of mouth they can generate, there is nothing more socially acknowledging than attending and winning. In addition to winning trophies, there are also unexpected coincidences. These amazing benefits aren’t covered in brochures or buyer’s guides. However, they can be as powerful as winning actual trophies.
### **10 Aussie entrepreneurs share the benefits of awards and it’s not all about winning**
### 1. Kayley Moon, Honey Digital
“My new clients tell me they’ve seen my awards posts and photos on social media, which has prompted them to reach out.”
### 2. Karen McDermott, Serenity Press
“An amazing result is the global nature of this recognition. Traveling to the US to receive the award in person was one of the best decisions I have ever made.”
### 3. Fiona Holmstrom, STEM Punks
“STEM Punk’s platform awards help advance our mission of education for all in a way that would not be possible without this exposure.”
*Originally published in Kochies Business Builders, to read more…*
**Categories:** Awards
---
### [What Women In Business Want](https://theaudaciousagency.com/what-women-in-business-want/)
**Published:** May 15, 2024
**Author:** Lauren Clemett
**Content:**
In our national Telstra Award pitch for Accelerating Women, we shared key statistics about female-led entrepreneurship in Australia.
We pointed out that women account for around one-third of Australia’s small business owners, and that number is growing. We noted that the number of female small business owners increased by 24 per cent between 2006 and 2021, more than three times the growth for their male counterparts.
#### **So why do women start a business and what do they need and want from being an entrepreneur?**
At the Women In Business Big Day Out, held at the [Brisbane Business Hub](https://businessinbrisbane.com.au/) on May 9, leading ladies who are kicking goals and scaling up, shared their insights and why they started and it highlighted some interesting aspects about why women start in business, and what can help sustain them:
[Petina Tieman](https://www.linkedin.com/in/petina-tieman-fiml-maicd-76554953/) of [Complete Business Solutions](https://completebs.com.au/) shared that she knew she couldn’t work for anyone else.
“I wanted to drive my own results, do crazy things, being proud to stand up and butt heads with government” without being held back.
Her success has been born of struggle and has fed her sense of purpose, “even through hardships I know I can face adversity and power through.” She suggests women “be self-sufficient, speak with integrity and be proud to boast about your success.”
[Sarah Yip](https://www.linkedin.com/in/sarahyip/), group managing director of [KEASE International](https://www.kease.com.au/) started her business 16 years ago for three reasons:
“I was a 4th generation entrepreneur, I knew it was what I wanted to do and I didn’t want to choose between family & work. I wanted flexibility and I wanted to take all school holidays off”.
She suggests success comes from within, “I lent into my strengths, taking complex leadership ideas and communicating that to those who need it, problem-solving strategically.”
It appears that although women might start in business for themselves, at their core they are focused on solving other people’s problems.
Zolsa Kilmartin of [Kilmartin Knyett Lawyers](https://kilmartinknyvett.com.au/) started because they wanted to be boutique. “We saw a gap in the market, our friends, family and associates needed personalised, accessible services from a legal practice offering multi-service expertise.”
It seems that when a woman sets her sights higher, she makes it her core driver in her industry. Zolsa explains “I wanted to be able to take a holistic approach which traditional legal practices that have arbitrary billing goals, couldn’t deliver.”
This has led to a totally refreshing model for legal firms, “We wanted to practice law in a different way, doing our own thing and in 2 years we grew to a team of 6 with a panel of experts, taking care of small businesses.”
However, not all women know running a business is for them, but they do it anyway.
[Haley McDonald](https://www.linkedin.com/in/haley-mcdonald-9475b833/), CEO & founder of [3P Studio](https://3pstudio.com.au/) which creates animation and film said she “didn’t have an entrepreneurial bone in my body and started because of redundancy”.
Having a family with an entrepreneurial spirit definitely seems to help women do the same, but in Hayles case, she stepped into business ownership without that upbringing.
“My family always worked full-time jobs, but I heard that people can start a business to solve a problem and I thought that was a good way to start and avoid being made redundant ever again”.
Although entrepreneurship didn’t come naturally she created success and now has a wide range of clients and services and has established multiple brands.
It was noticeable that over time all of the women on the panel had ideas of success initially but they changed and developed as they grew.
Sarah’s idea of success at the start was “to be able to travel wherever and whenever we wanted” and she achieved that and travelled to amazing destinations with her family but now she measures success “by my client’s success”.
Impact matters to successful women, and having an impact bigger than themselves is what drives their success, no matter where they started.
Petina had an abusive upbringing and as a result, she didn’t connect or feel like she ever really belonged. “Originally I wanted to be seen and recognised and was driven to success so I could show others what I was capable of.”
She’s now working with regional and remote communities with those who have themselves been ignored or marginalised and don’t have the support they need. She says “The difference we can achieve is my measure of success. I believe there’s a positive in every negative”.
Success isn’t something that comes from one individual’s effort though. The advice offered around achieving success as a woman in business focused on getting good support
Zolsa said, “I invested in creating partnerships early on, giving myself permission to have time with friends and being supported as we grew the practice.”
She advised that “often in business we can feel isolated but if you reach out, you never know who your biggest champions will be.”
Turns out, what women do best naturally is a superpower when it comes to developing business.
She confirmed to the audience of over 50 business women in attendance at the event that “going out and chatting, networking or coffee meetings might not seem productive to many in business but it’s vital to forge long-term sustainability and a big benefit of being in business for yourself”.
Hayley agreed, stating that “when I started I felt it was me, myself & I and I was often working alone and in tears as I struggled to kick start it”.
She thought success was having the biggest post-production house in the city and now she’s done that her idea of success has shifted “My real measure of success is being able to attend school and family events whenever I want to”.
So what overarching advice did these women have to achieve success?
Petina said women in business should “confront challenges head on. Find the positives and learnings and use them to drive you forward”.
Sarah suggested “Don’t do everything yourself, reach out and concentrate on building a trusted network.
Zolsa believes women have to “trust your gut and back yourself”. She explained that women undervalue their own innate skills and instead, they should “go with your unique talents and figure out how to do business based on your strengths, supporting others in your company to do the same”.
Hayley topped off the panel with the bold advice that women in business should “never take anyone’s crap!”.
She suggested that “it’s ingrained in women to be nice and polite” but that they needed to “stick up for yourself, lean into your intuition and don’t put up with anyone who rips you off or treats you with disrespect”.
The main theme from the panel of extraordinary women at the Big Day Out in Brisbane was that to be successful and build sustainable businesses, women need to tap into their natural intuition and instincts and be self-reliant but also constantly seeking support.
It’s ok if you’re starting in business to start for reasons that support you, and then, when you achieve growth and have a good foundation, you can aim bigger.
Women in business in Australia, based on the metrics, are a leading force as entrepreneurs and the guiding instruction from those to follow is that you should primarily know that you can do it.
Women are naturally built to handle the juggle and struggle and you can create a massive positive impact in business, with the right support around you and the ability to keep pushing beyond your own boundaries.
Be bold, brave and Audacious
**Categories:** Profile Building
---
### [Won An Award And Never Really Told Anyone About It? Here’s How To Leverage It!](https://theaudaciousagency.com/won-an-award-and-never-really-told-anyone-about-it-heres-how-to-leverage-it/)
**Published:** February 10, 2021
**Author:** Audacious Agency
**Content:**
Leveraging awards is not rocket science and doesn’t need to cost a fortune. It’s an investment of your time.
Like marketing and PR, many people try it and give up after a month saying it doesn’t work. But having a one off win or being a one hit wonder doesn’t do anything for the long term profile of your brand or business.
It’s all about repetition, consistency and persistence…
Leveraging your awards grows your brand awareness and builds your profile over time.
Sharing that you are an award winner helps elevate your business in the minds of your customers and helps sell services or products they can trust. It’s the deal credibility builder and awareness creator for everything you do.
Leveraged well, an award is a powerful personal branding and publicity tool.
Failing to share your award story, or doing it poorly with a ‘look at me’ focus, won’t do you any favours however. Authenticity is the key. People want to connect with people. They want to know who you are and who’s behind the brand. Customers want to know why they should trust you before they give you their money – it’s third-party credibility and when you leverage your awards well, they add another level of assurance.Your award win profiles everything you do and can help you leverage your book, speaking profile, services, products and position as a leader in your space so it’s vital that you do it well.It’s especially good to leverage your wins when you might not feel confident about talking about yourself…because your award can do the talking for you.
Winning an award is only one part, leveraging is more about the background, your journey and how you tell your story.**Here are 7 award story angles** you can use to share your award win authentically, with purpose and in a way that engages, connects and inspires:
1. **Zero to hero**How you got into business, the challenges and barriers, your start-up story story and how you went from there to here, looking back at how your business has grown and now you’re here as an award winner.
2. **The Human Element**Why you started in business, how you’ve made a difference, what the award means to you personally.
3. **Influence Story**Why you entered the award, your goals and plans, how the award will help you and your business to achieve them, what you hope the award does to influence others.
4. **Acknowledgement**Shining the light on the team, your family, clients, customers, suppliers, supporters and partnerships. Inviting them onto the podium with you and sharing what the award has meant to everyone and what you have learned about your supporters through the award journey.
5. **Change Maker**How this award has changed things. How it will impact you, your business and those around you, your industry or a change of behaviour, changing a community or how this award inspires others to change.
6. **A moment in history**If you won an award a while ago, you can still leverage it now. What has your award has done for you over the years? Re-telling your story and reflecting on your journey as an award winner.
7. **Process**What you and the business went through and how it’s changed you or the business. Sharing insight that inspires others and how entering and winning the award has changed what you do and how you do it or changed your perspective and the way you operate.
### **Top Tip:**
Make it easy for the media to share your award win – make it newsworthy, interesting and targeted to their audience.Provide a well written release and give them images that are named properly (with your name, business name, brand etc).Tell them the who, what, when, where and how of the story – make it easy for them to simply cut and paste as this will be more likely to be used and published.
This all sounds great, but when do you get the time???The thing is, no one is going to do it for you, unless you pay a PR agency to do it, and even then, they don’t have a vested interest in you and your brand or business, but you do!You have an integral insight into your journey, what’s important to you and why you chose to enter awards.
You took the time to put an entry in and now you have won, it is up to you to leverage that effort and make the most of your status as an award winner.
Here are some action steps you can take quickly, that will start leveraging your award:
### **Award Leverage Action Steps**
- Get on social media, regularly share snippets of your award stories, change your profile pic to your awards image
- Email your database a newsletter and share the win with your clients and raving fans, thanking them for their support.
- Get on podcasts or clubhouse to share your award story
- Write blogs about your awards journey and send traffic to them from your social media.Share an article about your award win on other people’s blogs.
- Share your story to third party sites like Medium, Thrive Global, Koshies Business Builders, Flying Solo and Business Woman’s Media
- Use Canva to create images and means of your award win, use quotes about what the award has meant to you, or share the judges feedback in the image.
- Add the awards logo to your email footer and your LinkedIn profile in the awards section
- Write a media release and send it to your local, regional or industry media and make sure you include community radio
- Share back links to your website for the awards platforms that you won on and any of your media wins from your awards stories – make yourself Googlecious
- Follow, like and comment on the social media channels of the awards program that you are a winner for, share the love!
- Connect with fellow award winners, congratulate them and cross promote/share their posts – a rising tide lifts all ships and you want to surround yourself with other winners.
- Share your awards acceptance speech video, or do an acceptance speech on Facebook Live or an Instagram Story.
There are more story angle ideas, a templet for creating your hero story, leverage checklist and other action steps in the Audacious Award Winning Workbook, which you can download as a PDF or order a printed copy of. [CLICK HERE](https://theaudaciousagency.com/resource/)
The most important thing is not to let your awards gather dust on the shelf. Make sure you get out there and shine a light on what you are doing, what you have achieved, those who helped you and why you did it.There is no place in business for modesty, and you need to be your own best cheer squad.There is no better person to be handling your publicity and self-promotion than you!
**Categories:** Awards
**Tags:** Audacious Agency, awards, awardwinning, Brand, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, leverage, Media, Media Contact, Media List, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Social media, Speacilaist, Strategy, Website
---
### [Alright Then, Let’s Get Back To Business The Old-Fashioned Way](https://theaudaciousagency.com/alright-then-lets-get-back-to-business-the-old-fashioned-way/)
**Published:** February 10, 2021
**Author:** Audacious Agency
**Content:**
As I sit in front of my special mate – my computer, my connection to the outside world –I’m banging out articles and speaking more than I ever have in a ‘normal’ workday, thanks to the escalation in video meetings.
Coronavirus has put a serious dent in my – and many other businesses – but common themes are surfacing that are really pleasing as we solider on doing the best we can.
It seems the old way of doing business was not serving many of us well – burnout, overwhelm, stress and confusion reigned supreme.
While things are not all sunshine and rainbows – massive job and business losses, threat of deflation and depression are not ideal outcomes – there are always serendipities in the muck.
#### **Ahhhhh… time to slow down**
A collective sigh of relief was exhaled because we realise all those meetings could have been done online in half the time, the exorbitantly high priced services were really not worth the big bucks, and the flim flam, folk who dominated social platforms have disappeared because their flaws were unmasked.
The wall between personal and professional has crumbled as we see each other for who we are – warts and all (it is hard to be uber professional when your dog is barking in the background and the kids are grumbling about all the work they have to do for school).
#### **Moving on to the next phase of COVID-19**
Now the grief and shock has dissipated, many businesses have gotten back to basics, to the old-fashioned way of doing business – the loveliness of human to human connection. People are checking in on each other, asking how they can help and offering their services for free.
It’s dawned on us as the calls of ‘you must pivot’ reverberate across platforms, that we’re more alike than we realise. As our businesses lay in tatters at our feet, that by supporting each other, we can find ways to recover.
#### **Ch ch ch ch changes**
Things have changed. I for one hope we do not slip back into the old ways. The old ways were not serving me well.
Now instead of well-coiffed hair and the business best, people are showing up on calls as is (well maybe we have brushed our hair, but no one must know we haven’t brushed our teeth).
Facebook groups have sprung up that have nothing to do with business but more to do with what it means to be a human.
Moulds are being broken – you are an accountant who plays the harpsichord? Post COVID-19, no one would have know but now the cat is out of the bag and you’ve revealed you are real person who is more than a number cruncher. People like that; they want to do business with people more than a brand or a persona.
People are talking more; like really talking. Not just superficial small talk but deep conversations about trials, tribulations and challenges. Less messages are being sent and more actual talking is taking place.
The F bomb is being dropped more and no one is batting an eye (or is that just wishful thinking on my behalf?)
People are more patient and less demanding – expectations have been lowered (not for quality but for expediency).
#### **What now?**
Now is the perfect time to build foundation of goodwill and connections. This is not forever, and we should keep going now with how we want things to be after we are released from our homes.
#### **Relationship building**
Call your clients (or ex-clients for many of us). Check in to see how they are going, not to sell to them but to really find out how they are doing.
#### **Shed the skin**
Give people a peak into the whole you. Share a talent, a skill or something that has nothing to do with your business. Being vulnerable is not a sign of weakness, that is corporate BS (let’s get rid of that suffocating business norm).
#### **Give, give and give**
You don’t have to give away the family home, but you can remove the paywall from your online program – help people upskill – offer a free session to give advice or guidance, run a webinar on your area of expertise or team up with another business to do something nice for someone else.
#### **Tell, don’t sell**
Your business page doesn’t have to go to waste because this is a great time to let people in. Instead of going for the sale, tell a story, build your brand and profile, give insights into what you do, how you do and why you do it.
The people prospering post-COVID-19 will be the ones who remember they are dealing with another human being, not a unit number or sales figure. Keep marketing but mix it up with more you in it.
#### **Listen**
Listen more, talk less. Give people space to move through this. We’re not all in this together, while we may all be going through coronavirus, each person’s experience is different and don’t diminish it by saying it’s all the same.
If you were to give me three wishes, I take just one wish – to not go back to the old ways of doing business. For most part, it was superficial and transactional. I like this way – of connecting, giving and sharing.
**Categories:** Publicity
**Tags:** Audacious Agency, awards, awardwinning, Brand, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, leverage, Media, Media Contact, Media List, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Social media, Speacilaist, Strategy, Website
---
### [Why Waiting For What You Want Is Better For You](https://theaudaciousagency.com/why-waiting-for-what-you-want-is-better-for-you/)
**Published:** February 11, 2021
**Author:** Audacious Agency
**Content:**
My tea has gone cold again. I stand in front of the microwave to give it a 30 second zap, beseeching, urging, and demanding it hurry up.
Thirty seconds is too long to spend in the kitchen when I have a deadline to meet.
Back at my desk, I realise I have become one of the ‘those’ people. The great unwashed inpatient demanding folk who expect everything to be done yesterday and that their one post or media win will score oodles of sales and a tidal wave of new business.
Us humans have forgotten Rome wasn’t built it a day; it took time to get it right. We’ve become so fixated with instant gratification, fast fashion, and immediate results that when the universe plays out the way it always has, slow and steady wins the race, we get cranky and look for someone to blame.
In business, this is the death knoll of success. Expecting instant results with little effort is just a pathway to frustration and pain. Think about all the things that take time to produce excellent outcomes – having a baby, losing weight, reading a good book, developing a new relationship, building a house…
There are no shortcuts to get outcomes for these things, yet so many expect to start a business from scratch and then boom … riches and accolades rain down like mana from heaven.
Building a brand and a profile takes time. The average time to build a rock solid, trusted brand is three to five years. That is almost 1,900 days of dedicating time to building relationships, cementing trust, and consistently marketing and promoting what you do. Over and over. Rinse and repeat. Rain or shine. Yes or no.
Sadly, many go into business with unrealistic expectations, little understanding of strategy, and the need to be consistent with messaging, communication, and content.
They are stunned when they send a one-off media release and it doesn’t get traction or why others who have less skill than they do (but show up consistently online) get all the business. They think hanging out their shingle and a website should be enough to sell, sell, sell.
Building a solid brand is all about repetition and building a cascade of influence. People buy from those they know, like and trust … and that is built by being seen EVERYWHERE. Advertising agencies and those who advertise get this; that’s why you see the same ad over and over, almost to the point of being annoying.
But it locks the brand into your brain. While you may not be ready to buy right now, when it comes time to buy whatever it is you need or want, pop, into your brain goes that brand. They have done their job. That requires commitment and an understanding of delayed gratification.
Delayed gratification is knowing you have wait for results. It is knowing to build a profile, you must tap into PCR – persistence, consistence, and resistance.
#### **Persistence**
When you get no for an answer or feel your content is not getting cut through or the engagement you want, you keep going, You don’t give up because you are not famous overnight or your workshop is not sold out in seconds. It takes time to build relationships and this means you must get friendly with …
#### **Consistence**
When you are tired of posting content, showing up in Facebook groups, writing blogs or pitching to the media, you step it up and keep going because you know the more:
- content
- backlinks
- awards
- podcast interviews
- articles
- social media posts
The more people see you ALL OVER THE PLACE. This is the ultimate in brand seed planting. By consistently being seen, you go from the best kept secret to front of mind.
#### **Resistance**
This is the hardest one. When you are doing all the right things and the wins seem few and far between, it is easy to throw in the towel and give up. You’ve invested time and money, and still have little to show for your efforts.
But if you keep going and resist the negative nellie in your head and understand delayed gratification, you will cement your place as the ‘expert’ in your space, becoming well know, well paid and wanted.
**Categories:** Publicity
**Tags:** Audacious Agency, awards, awardwinning, Brand, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, leverage, Media, Media Contact, Media List, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Social media, Speacilaist, Strategy, Website
---
### [The Best Time To Promote A Business Is During Tough Times](https://theaudaciousagency.com/the-best-time-to-promote-a-business-is-during-tough-times/)
**Published:** February 12, 2021
**Author:** Audacious Agency
**Content:**
It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out.
The run for the hills mentality, slashing marketing and promotional budgets that are meant to boost the cashflow coffers, has the opposite effect.
What does a business need to stay afloat? Customers. How do you get customers? You market and promote your business.
The best time to promote a business is during tough times. Brand retreat makes it tougher to rebuild and reclaim the audience you originally worked so hard to connect with.Most brands work hard to forge their position in the marketplace, investing in all things marketing and PR, so when the going gets tough, it is time to look for different ways to get customers and clients in the door.Poking around the internet, there are some innovative, clever, and low costs ways a business can claw back brand awareness using public relations.
### **Handle Your Own PR**
Founded by PR guru Jules Brooke, this platform makes DIY PR easy and simple. Not only does Jules teach the intrepid businessperson how to find stories and pitch them to the media, she’s created a PR engine packed with media contacts. Streamlining the process, you can use the platform to build a media contact list, write media releases and send them directly from the platform, linking to your email. The piece de resistance of this handy tool is the ability to easily follow up the release – the power is in the follow up.*“When the GFC hit, I saw how hard it was for a small business to afford a PR agency. I wanted to create something that taught people how to do it themselves, so they could learn the process, and do it whenever they want or need to,”*Jules said.*“So many people have fantastic, innovative businesses that the media would love to feature. I knew it wasn’t hard to teach people, it’s just a process they could learn and get media coverage that would make a huge difference to their business.”*
### **SourceBottle**
Finding great media ops these days is harder than ever with the decimation of the Australian media industry. Pitching media releases is a whole lot more competitive with fewer journalists to connect with. That is why SourceBottle, created by Bec Derrington 10 years ago, is an easy to use tool to connect with journalists who are looking for story talent.Every day, SourceBottle has dozens of media opportunities listed across multiple industries and categories. The key is to act quickly to take advantage of a callout. Categories or topics can be searched to find a media op or there’s a low-cost monthly fee if you want to respond to alerts.*“I still get an incredible kick out of learning that a SourceBottle subscriber has landed some fantastic media coverage – even nearly ten years on,”*Bec said.*“PR is one of the most essential things a business needs to engage in. And continually. Not just sort of one-off bursts but regularly engaging in PR activities and initiatives.”*
### **The Weekly Rocket**
PR is not just about media opportunities, to effectively grow a brand, it is important not to put all your eggs in one basket. A rock-solid brand understands their audience is on multiple platforms, (not just the ones the owner likes). Tapping into speaking opportunities at conferences, summits, and podcasts programs, entering awards, and guest blogging and article writing should all be part of a robust profile building strategy.Having multiple touch points, across multiple platforms, you can repurpose and reuse goes a long way to building know, like and trust. That’s where The Audacious Agency’s free Weekly Rocket comes in. Packed every week with 10 to 15 brand building ops, subscribers can quickly scan the weekly summary as they start their day.*“Most people don’t have the time to scroll through hundreds of subscription listings, and many listings contain old sites or podcasts that are no longer active. The Weekly Rocket is good for professional service providers who want to stand out and be found – it’s just 6-10 ideal opportunities of current blogs, podcasts, awards, media callouts and speaking events looking for experts,”*Lauren Clemett, The Audacious Agency director, said.
### **Story Match**
Created by journalist and PR Agency, Polkadot Communications founder, Dionne Taylor, Story Match is the Tinder for the media industry. The self-service app and desktop software connect brands with the media in a real time private chat.*“Story Match was developed out of a need to connect both sides of the media; brand and journalists in an online platform that gave permission to the journalist to curate what information they want to receive.”*Dionne said.*“The platform allows brands or agencies to upload pitches and eliminate the need for press releases. It allows journalists to choose what pitches they see based on their industry preferences.”*There’s a free option and a couple of paid options for those who really want to get results. The app is functioning in Australia and the USA where members get free access with The PR Loop membership.
### **PR Toolkit**
With over 15 years of PR experience, Haylie Marchant’s PR Toolkit is full of knowledge and an in-depth understanding of how a business can effectively promote their business. It offers easy-to-use toolkits, how-to guides and a suite of free templates.While she felt inspired to use her experience to help SMEs for some time, it was Covid-19 that gave her the real motivation to establish the DIY platform.*“It’s no secret that the past few months have been difficult for many people, and that is especially true for SMEs who have really felt the impact of Covid-19. The vast majority (97%) of Australian businesses are small and they account for 33% of Australia’s GDP – which is why it’s so worrying that 63% of small businesses have been negatively impacted by Covid-19, with 91% concerned about the viability of their business in the next four to six months,”* Haylie said.
### **Release Me**
A savvy swivel on the traditional media release by using video to deliver the story angle. Former TV newsreader and journalist Jo Stone’s Release Me platform creates a 2-minute news style story with professional voice over, that can be pitched to the media and uploaded to the brand’s channels.*“The big, glamourous promotional videos have their place but, in many instances, don’t work for modern audiences who want quick, informative content. We create videos that can sit alongside the work of journalists and support newsrooms to deliver great stories,”*Jo said.
### **Hack Your Own PR**
Having worked on both sides of the media and now, agency side, Odette Barry from Odette & Co has seen how big budgets can go to waste with terrible PR outreach.
*“As a journalist, I’ve been on the receiving end of some of the worst pitches you can imagine, where clients have invested heavily and trusted their brand in the hands of publicists who have no idea what they’re doing,”*said Odette.
This frustration led her to develop a media training program teaching small business owners how to save thousands of dollars and learn how to pitch their story to media outlets.According to Odette good PR is like dating the media. Her nine week Hack Your Own PR live training program does that and the results speak for themselves with graduates regularly securing headlines with the Good Weekend, ABC and Peppermint magazine, plus helps create a PR strategy and calm the nerves that often accompany approaching journalists with meditations.*“The biggest challenge for small business owners, after the funds to invest in PR, is confidence. Small business owners are doing incredible things: they’re innovators, leading a new path, shaking things up, creating and inspiring – all key ingredients for a killer media story, but too often (particularly female led businesses) they don’t have the confidence to put themselves out there,”*Odette said.
**Categories:** Publicity
**Tags:** Audacious Agency, awards, awardwinning, Brand, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, leverage, Media, Media Contact, Media List, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Social media, Speacilaist, Strategy, Website
---
### [Women In Business Share Their Learnings](https://theaudaciousagency.com/women-in-business-share-their-learnings/)
**Published:** February 16, 2021
**Author:** Audacious Agency
**Content:**
Go into business, they said. It will be fun, they said. Be your own boss and run your own race, they said. What ‘they’ didn’t tell you was being in business is like a rollercoaster ride, with incredible highs and sometimes crushing lows.
In this COVID-19 world we live in, so many small businesses are facing challenges they didn’t count on, and no idea on how to navigate through it. But the entrepreneurial spirit is strong; with many businesses pivoting and changing, adapting to a new way of doing business.
Running a business is one of the most powerful personal and professional development times of a person’s life. There is so much you don’t know until you have to know it. But when you do ‘get’ the lesson, it is incredibly empowering.
These five women in business have learnt some valuable lessons about running their own race and share their stories on what no one tells you about being a start-up to the power of asking for help.
### ****Lynda Pedder, founder of Poppy’s Chocolate****
One of Australia’s best chocolatier Lynda has been in business for 15 years and says she wished she knew how hard it would be to have her own business and how difficult the journey would be with more troughs than peaks.
*“However, I would rather take risks and try than live a predictable life working for someone else,”* she said. *“I should have followed my heart and intuition more with the way I wanted to manage rather than run it like I thought I “should”. It took me a long time to understand I was thought of as aggressive, not assertive, and I modified the way I related to people because of this.”*
Lynda advices for new business not to be afraid to ask people for help or ask questions. *“Read books and invest in yourself and your personal development,”*Lynda said.
### ****Bec Lloyd, a journo, author, mum of three, and foodie****
Bec left an executive role to start a consulting business and then started a side-hustle, UnYucky Families, helping families with family meals that goes far beyond recipes.
She believes it’s important, when setting up a business, to decide upfront if this is a business you want to be able to sell or step back from one day. *“*
*My first business – Becncall Communication – is one that relies 100% on my presence. My second business – UnYucky Families – is very deliberately one I want to be able to expand for 5-10 years and then sell, or step back, and enjoy reflecting on the good I was able to do,”*Bec said.
*“Neither outcome is right or wrong but knowing what outcome you want for your business really changes the way you plan and work for it.”*
### ****Randa Habelrih founder of Mates and Model MATES****
Randa is on a mission to encourage genuine inclusion for families and people with autism. She believes it’s not enough to be aware of autism; it’s time to be more proactive and work towards empowering people with autism as valued members of our community. Starting and running a not for profit has its own challenges.
Randa said it is important to get to know other people in this space and look for what they are not doing.
*“Start out with the end in mind, knowing clearly what you want to achieve. Hold onto that vision. It’s not always easy but when you have the bigger picture in your mind, you can maintain your focus and determination. The bigger picture is the difference you’re going to make to the world. Hold onto that, steer the course, and don’t give up,”*Randa said.
### ****Oliva Jenkins Is An eCommerce business and marketing consultant****
Olivia coaches leaders from the fashion, beauty, and health industries to increase their productivity and profitability.
Launching her business in August 2019, she has experienced extraordinary growth, rapidly growing to a six-figure business. She said there’s no such thing as the perfect time to start a business.
*“It’s always the perfect time. There’s a great deal of fear around getting started and people believe that the fear means it’s not the right time but hesitating now isn’t going to make you more successful down the line. When I took the leap I realised that being ready is not a feeling, it’s a decision – you just know it’s time and you do what you have to do to make it work,”* Olivia said.
### **Empowerment coach Katrina Wurm**
Katrina supports women who expected one thing and got another. Having studied psychology and counselling, and with degrees in business, human resources management and industrial relations, she’s invested over 27 years working with people at QANTAS – training and facilitating them to better outcomes.
Her advice to new business is to invest in a coach. *“Get a business coach from the start. They help you understand the process and the various business aspects you need to know. Sustainable and long-term growth relies on understanding business processes and should not be left to chance,*” Katrina said.
*“Most people start a business because they have a passion for what they do, it is what they want to concentrate on but at the beginning of the business journey you have to get the basics right, otherwise you have to go back and clean up down the track. Finding someone to help you with the business side of the business, will help you avoid the rabbit hole of trying to work it out.”*
**Categories:** Publicity
**Tags:** Audacious Agency, awards, awardwinning, Brand, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, leverage, Media, Media Contact, Media List, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Social media, Speacilaist, Strategy, Website
---
### [How To Lead Through A Crisis](https://theaudaciousagency.com/how-to-lead-through-a-crisis/)
**Published:** February 17, 2021
**Author:** Audacious Agency
**Content:**
It’s easy to succumb to the ‘sky is falling’ mentality rippling through the business community from the impact of the pandemic. We are all doing our best to hold our heads high.
With a recession looming, massive job losses and the very real threat of thousands of small business closing their doors, people need (want) to have something solid to grasp.
When we emerge post-COVID-19, a new normal will have to be established. The way we do business will change. The way we interact with each other will be different. The way we deal with a crisis will be reviewed. The way we led through tough times will be scrutinised. This is the time for the cream to rise to the top.
You don’t have to be a politician or have done a leadership course to lead through this crisis.Leadership is more than a certificate or degree or title. Leadership is a way of acting.How can you, as an ordinary, everyday person in business, show leadership and help with recovery?
Kim Liddell, general manager of Street Science, said as leaders it is our role to be present, calm and real. *“We must be transparent, so staff know what projections look like and it is time to also think outside the box. Unprecedented times will force our hand to be more innovative than ever before to continue to reach our customers,”*Kim said.
*“Customers are looking for innovative and strong leaders right now, so let’s provide that for them.”*
One strong message from leaders that’s emerging is the call for self-care. Fiona Kesby, CEO of Go-VA, believes this is the time to be alert but not alarmed. *“It’s time to get back to the basics of good hygiene, wash hands, sleep, eat well and keep up social distancing only heading out for what is a necessity and avoid crowds. As a leader, you must take care of yourself so you can take care of your team,”* Fiona said.*“In a time of crisis, leadership is under the spotlight. Humans respond with either fear or love. I chose and ask myself am I responding with love with everything I do?”.*
Small Business Expo CEO Paula Brand said the most important thing for a leader to do is be strong and firm. *“No one likes a shaky leader,”* Paula said.*“It is also time to communicate often with your members/community/tribe. It’s not time to pass on misinformation and half-truths. Being truthful and positive, and looking beyond the disaster, and assisting with plans for recovery will position you as someone to follow.*”
Struggle is an integral aspect of business – there is always something going right and wrong during the business journey and Trevor Glass, a business psychology specialist, said a leader who understands the struggle, especially now, will find they can build a rock solid following moving forward.
*“Leaders get the difference between the struggle and goals. People are looking for someone who has a compelling vision to help them overcome the struggle. In the face of current adversities and fear, a person who can show others how to struggle well and can define what about this situation is worth struggling for will lead the way,”* Trevor said.*“We live in a time where people are embracing one of Maslow’s highest needs – self actualisation. A leader who taps into this most basic need can move and empower the followers to become the best version of themselves even when things are in a state of chaos.”*
With all that is going on, it is easy to slip up and damage your personal and professional brand. Getting pulled along by the crowd or getting caught up in the hype is not leadership.
Lauren Clemett, international award-winning personal branding specialist, said leaders do not get pulled along. *“A leader considers all the facts, speaks from the heart and is the calm voice in the panic,”* Lauren said.*“It’s your responsibility as a leader in your space to be rational and relevant, and if you don’t have anything to add to the ‘experts’ opinions and instructions, it’s ok to say nothing.”*
Lauren counsels businesses to take the time to consider the long-term ramifications to their personal brand. *“How you stand up as a leader during a crisis will be remembered long after the crisis has passed. When you do speak as a leader, in public or via social media: avoid using I, me and mine and replace those with us and our, avoid making sweeping statements, instead focus on one useful, tangible piece of advice others can participate in and avoid jumping on the bandwagon or pandering, be honest, relevant and real,”* Lauren said.When it comes to your personal brand and leadership, be prepared to stand up for what you strongly believe but don’t be afraid to admit when you are wrong.A good leader considers what is happening and even though events are moving at a frenetic pace, with things changing day by day, there is always time to do research and get informed.
Beinc.’s CEO Hayley Birtles-Eades said leaders are not the ones panicking. *“Don’t panic but do get urgent – make sure you and your business are covered and protected and if you’re not, figure out how to cover and protect yourself,”* Hayley said.*“Seek out opportunities and rise to the top, now is not the time to pull back, it’s the time to strip back and pick up the nuggets of gold that do work and run with that.”*
**Categories:** Publicity
**Tags:** Audacious Agency, awards, awardwinning, Brand, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, leverage, Media, Media Contact, Media List, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Social media, Speacilaist, Strategy, Website
---
### [The Myths About Women In Business](https://theaudaciousagency.com/the-myths-about-women-in-business/)
**Published:** February 22, 2021
**Author:** Audacious Agency
**Content:**
Drive down almost any suburban street in Australia and chances are, behind the closed doors, there is a woman running a business.
Amidst the hurly-burly of domestic life, family, friends and all the other demands, women are flocking to business like never before… almost 35 per cent of all business in Australia are run by women.
Yet, despite the successes, the innovations, and the achievements of women in business across all industries and niches, there are pesky myths rearing their ugly head that persist in trying to keep a good woman down.
The thing with myths is they become fact. You hear them parroted back over lunchtime conversations, spread through posts on social media and reinforced in women’s self-talk.
These myths are not serving women well over the overall business community.
It is time to smash a few of these myths and get on with doing business.
### **Women are amazing multi-taskers**
Multi-tasking is seen as a woman’s superpower. Women are notorious for juggling kids, domestic duties, caring for ageing parents, studying, working and running a business, all on the fumes of an oily rag. It has become a badge of pride, but this ‘skill’ is not serving them well.
Hayley Birtles-Eades, boss lady of beinc, says no way. “It’s a fallacy. Multiskilling puts pressure on women to do everything themselves … and we celebrate this. But so many women are not doing well trying to multitask in business and when they burnout or get overwhelmed, feel they are lacking. That doesn’t serve us well,” she said. “Behind the scenes, women are exhausted and dropping the ball because they have too much on their plate.”
Hayley believes to grow a successful business; the key is to delegate and outsource. “That’s smarter business. You cannot build a million-dollar business by yourself; it takes teamwork. Women need a machine behind them. Yes, it starts from the vision of one person and their drive to bring it to life, but magic happens when you embrace partnerships and let people who have helped you.”
### **A woman is only successful because she has a man guiding her**
Bestselling author and entrepreneur Pinky Mckay has been in meetings with men, particularly older men, who when it comes time to decide, ask her if she should consult with her management team.
“The expectation is there’s a man behind the scenes pulling the strings and managing the business,” she said. “Here I am, an older woman running a highly successful business and they’re astounded I know stuff.”
The myth women need a male manager or a man behind the scenes is antiquated and insulting. There’re thousands of women running multi-million-dollar businesses and companies smashing this myth wide open.
### **Women earn less than men in business**
In the land of employment this may still be true but when it comes to women in business, they’ve more control than their employed counterparts over the hours they work and the amount of money they earn.
When you run your own race, you set the pricing, you dictate the terms of work and you can determine who you do and don’t want to work with. Business coach Anthea Horvat said 70 per cent of her coaching clients are female.
“Of that 70 per cent, 80 per cent are the primary breadwinner in their household even though their husbands have jobs/income,” she said.
“Women are embracing owning their own business because it suits them well; they’re organised, hardworking, committed and seek help. Women are reaping the rewards in ways they never could in a job.” This means they are earning more.
### **Women are bitchy to each other**
Here’s a challenge for you. Go onto Facebook and search for ‘women in business’ groups and events. There are hundreds of groups supporting women, PR specialist Jules Brooke said it is a misnomer that women in business are horrible to each other.
“In small business land, it’s not as cutthroat. In my 25 years of running a business, I have found women are supportive of each other, generous and giving. I rarely see the nastiness. Amongst female founders, it is like an unspoken code of ethics that we support each other,” she said.
“We experts at connecting, collaborating and networking.”
If you are looking for support, join a Facebook group or look for lunch meeting.
### **Women aren’t well represented in STEM**
Sadly, this one is true. CEO of Street Science, a STEM edutainment company, Kim Liddell said when kids are asked to draw a scientist, they draw a man. “Over 70 per cent will draw a male figure. Children do not think women work in science,” she said.
“To change this there needs to be more education about women in STEM and more female role models.”
There have been many women making an impact in the sciences, but it’s been the men who get the kudos. Think Rosalind Franklin who was a lead in the discovery of DNA, but she didn’t get a Nobel Peace Award nom. Or mathematician Katheryn Johnson, one of the ‘stars’ of Hidden Figures – who did crucial work for NASA for the Apollo 11 landing. Neil Armstrong got the credit for the well-calculated trajectory.
### **Women are more emotional or irrational than men**
If a woman is angry or cries, laughs off harassment or swallows disappointment, they are often told to stop being emotional because apparently it is a weakness. But when a man is being emotional, he is passionate, yet a woman is unprofessional. This is myth that lingers but is not fair or true. Human beings have emotions – men and women.
Both sexes express their emotions, albeit differently. SourceBottle founder Bec Derrington said women are no less capable of controlling their emotions in a professional setting.
“How a woman expresses herself doesn’t impact her decision-making ability. Women are multi-dimensional in the way they think and in fact, our high emotional intelligence – the way we network, collaborate and connect – doesn’t work against us,” she said.
### **You can’t have career or be a senior manager and be a mum**
Ah… you can. Fiona Kesby, of Go-VA which has over 400 staff, is sometimes mistaken as the receptionist not the CEO when she answers her phone. “Some find it hard to believe that I can be an effective CEO, a woman and a mother,” she said.
“It’s almost like you can’t be both or be good at both. To be good at both means learning how to outsource and value your time. Having both is about putting structures in place.” Fiona said you can do and be both.
“There’s a perception that women are not giving motherhood if they are travelling for work or working long hours. It is not true and if we buy into ‘it takes a village to raise a child’, and we focus on raising adults, then we can do both.”
**Categories:** Publicity
**Tags:** Audacious Agency, awards, awardwinning, Brand, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, leverage, Media, Media Contact, Media List, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Social media, Speacilaist, Strategy, Website
---
### [Writing A Business Award Submission That Pops](https://theaudaciousagency.com/writing-a-business-award-submission-that-pops/)
**Published:** October 12, 2021
**Author:** Audacious Agency
**Content:**
Everyone’s a winner, that’s the truth … or is it? Not when it comes to business awards. Making the finals or winning an award is more than a decision to enter; the pathway to winning lies in the things you do before pressing ‘submit’.
It’s about taking deliberate and considered actions to ensure what’s included in the award submission showcases your business or organisation in the best light.
### **Create an awards calendar to help with planning**
Winning starts with not leaving the entry until the last minute. Instead of flying by the seat of your pants, spend time planning an awards calendar – find out the open and closing dates so you can plan your time and manage your resources, review the criteria so you know what the awards are looking for and collate the information that will support your entry claims.
It’s obvious to judges when someone has rushed the entry – there are typos, spelling mistakes and lots of hyperbole to cover the fact that their submission has little substance.
### **Get organised to make the process smoother**
‘Prior planning prevents poor performance’ is not just a naff saying people pull out to make those who are unorganised feel inadequate. There’s a sound time management sense to this saying. After you have created a 12 month awards calendar so you know what is coming up, you can create an awards black box – a folder on your computer or Cloud drive to collate and file anything and everything to support your award claims.
Go back through your diary/calendar to take note of deals won, podcasts, interviews and other aspects of business you have achieved in. Google yourself and file all media wins and other third party credibility pieces. Reach out to clients/customers for reviews and testimonials. Develop case studies of successful projects or client work.
If you make a habit of filing this information regularly, when the awards open, you do not have to wrack your brain trying to remember all the things you have accomplished during the award’s timeline.
### **Spend time reviewing the questions**
Comprehension is also a valuable skill for those who want to walk away with an impressive trophy. This means read the questions over and over to ensure you clearly understand what the judges are looking for.
The category criteria will also be a dead give away of what will make your submission rise to the top. As you write your answers to the category questions, keep going back to review, asking yourself if you have answered them succinctly, clearly and with substantive evidence or proof. Once you are happy with your answers, proofread and edit because glaring mistakes can count against you.
If you are going to spend money or time or both on this process, making sure you have followed the instructions is key.
### **Respect work and time limits**
Understanding and sticking to word or time limits (if submitting a video) can make or break your entry. Nothing screams ‘disrespect’ more than someone who waffles or goes over the limit.
Limits are there for a reason. Respect the judges time. Respect other entries who stuck to the limits. If you do go over the limit, re-read the questions and review your answers because you may have repeated yourself or not comprehended the question.
Ignore this at your peril, because if you do the judges will put your submission to the bottom of the pile.
### **Don’t make claims you can’t prove**
In many awards, at the end of all the questions, is the opportunity to upload OPTIONAL supporting documentation. Here is your chance to give a little more information to support your entry.
Most awards have tight word limits and it is hard to convey 12 months of achievements in a few hundred words. The support documents are your chance to validate, substantiate and qualify your claims in the written section. Say you have achieved a 100% business growth in the past 12 months, the support document can include graphs of your financial growth month-on-month.
Or you have helped a number of people improve their offerings, the support document can highlight case studies and data insights on how you did that.
### **Go for the win**
Making the finals or winning awards all comes down to a few very simple and easy to implement actions.
Given the time it takes to enter an award or the money invested to get someone to do it for you, it’s worth it for the third party credibility awards given, the PR opportunities, and the business that will come your way because people love doing business with a winner.
**Categories:** Publicity
**Tags:** Audacious Agency, awards, awardwinning, Brand, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, leverage, Media, Media Contact, Media List, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Social media, Speacilaist, Strategy, Website
---
### [E-commerce Success Secret: Boost Conversions with Awards](https://theaudaciousagency.com/e-commerce-success-secret-boost-conversions-with-awards/)
**Published:** July 5, 2024
**Author:** Lauren Clemett
**Content:**
Hey, e-commerce superstars!
Is finding your business online like trying to locate a needle in a haystack?Thanks to the exponential growth in online sales – global e-commerce is projected to reach $8 trillion by 2027 – standing out and trying to capture the attention and trust of potential customers has become an exhausting and never-ending exercise.90% of customers read online reviews before even visiting a business website, so if you don’t have social proof, you might as well be invisible. Even more frustrating is that once you’ve captivated a prospective customer who visits your page, many of them DO NOT buy!88% of online shoppers need detailed information before buying and almost 70% of them abandon the shopping cart, making it incredibly crucial to earn customer trust if you want to be successful online.
#### **One powerful tool that often gets overlooked is the strategic use of awards to improve your brand visibility and site credibility to boost traffic and increase conversions, especially for high-ticket sales.**
High-value products or professional services require a significant financial commitment from customers, making trust an essential element in the purchasing process. They need more reassurance and an elevated sense of security to convert into a client.
By showcasing awards on your social media, website and shopping cart, you send a clear message that your brand, products or services are recognised for excellence and that you can be trusted to deliver a superior customer experience.
Here’s how to leverage awards for your e-commerce business:
### **1. Prominent Display**
Make your accolades easily visible on your homepage, product/services pages, and checkout pages. This ensures that customers see the recognition your brand has received throughout their shopping journey, reinforcing trust and confidence.
### **2. Overcoming Shopping Cart Abandonment**
With an average shopping cart abandonment rate of 69.57%, instilling trust is crucial to encourage customers to complete their purchases. Awards can serve as trust signals at the point of purchase, reducing cart abandonment and increasing the conversion rate.
### **3. Social Proof**
Share your awards on social media and in your marketing campaigns to attract new customers and build a strong reputation in the industry. Businesses with a solid social proof strategy can experience up to a 20% increase in conversions. Even better, use the judge’s feedback as valuable 3rd party endorsement.
### **4. Customer Testimonials**
Pair your awards with testimonials from satisfied customers to create a powerful combination that demonstrates your brand’s commitment to quality, service and customer satisfaction. Sites with customer testimonials enjoy up to a 62% increase in revenue per visitor.
Featuring awards on your socials, website and checkout can skyrocket conversions, especially for high-ticket products and services. The challenge is finding out which awards programs have the right categories that will support your brand approach.Over 80% of shoppers say they need to trust a brand before buying. They’ll look for quality marks or evidence that they will get what they pay for, but did you know there are also specific award categories for innovation and customer service?Give your website a competitive edge with awards by contacting The Audacious Agency to create a personalised strategy, finding the perfect award programs and ideal categories to boost your online credibility.[](https://theaudaciousagency.com/contact)
**Categories:** Awards, Content Marketing, Profile Building
---
### [How To Sizzle In Your Sizzle Reel](https://theaudaciousagency.com/how-to-sizzle-in-your-sizzle-reel/)
**Published:** February 6, 2020
**Author:** Audacious Agency
**Content:**
With so many speaking ops on offer, (especially if you subscribe to the [Weekly Rocket](https://theaudaciousagency.com/weekly-rocket)) you need to have a show reel or sizzle reel to show that you can hold an audience’s attention and know what you are talking about.
While you are cutting your teeth building your keynote, hire a good videographer to come get some vision of you doing your thing.
This is what you need to put in your reel.
## How To Sizzle
**1**
### Introduction
Start with an introduction. This is your first impression to people where you lay out your qualifications and experience.
**2**
### Your Expertise
If this is not in your introduction, the next piece of information is your topic expertise. This is the area where you talk about the reason why someone should hire you—your elevator pitch, in other words. Why are you an expert in your subject and what will people get out of listening to you.
**3**
### Samples From Your Talk
After people know who you are and why you’re an expert, they need to see you delivering the goods. Insert short clips of key points you make. This is not the place for long clips. You want your audience to see how you speak and what you talk about, but not the whole show. If they are interested, you can always send links with long examples of your talks.
**4**
### Testimonials
Testimonials are key to decision makers. Grab people who attended you talk to say nice things about you. Decision makers want to hear from your audience. If you can’t get video, use, text quotes (one sentence or a phrase) of someone’s praise and interweave these throughout your video.
**5**
### B-Roll And Graphics
Include b-roll, graphics, or both. Mix up the angles to make it more interesting to watch – show your background, interacting with the audience, graphics.
**6**
### Audience Reaction
Seeing people leap to their feet to give a standing ovation is impressive. Make sure you get vision of your audience engaged in your talk.
**7**
### Ideal Music
Great reels keep up the pace through the soundtrack. Grab some free upbeat music to include in the background or get someone to compose your very own score. Just make sure you don’t breach copyright.
**8**
### Short Length
Keep it short – between 2-3 minutes. That’s all you need to cover the points above and get people excited about your speaking.
**9**
### Good Editing
If you have the time and inclination, there are plenty of tools you can use to edit yourself. Or use a professional editor. You want your reel to sizzle.
### Get More Done With The Most Audacious Marketing Action Planner
#### The easy to follow system that helps you set themes for your monthly content, batch tasks and avoid overwhelm so you can get your self promotion done and get your brand out there!
**Categories:** Publicity
**Tags:** Audacious Agency, Business, Clients, Facebook, Instagram, Media, PR, profile, Publicity, PublicRelations, Radio, reel, show, showreel, sizzle, sizzlereel, Social media, speaker, speaking, speakinggigs, Television, TV, video
---
### [How To Ask for Award Votes Without Sounding Like A Narcissistic Jackass](https://theaudaciousagency.com/how-to-ask-for-award-votes-without-sounding-like-a-narcissistic-jackass/)
**Published:** February 11, 2020
**Author:** Audacious Agency
**Content:**
There are a few business awards out there that ask you to get votes.
That can feel awkward and icky. Like paying for someone to be your friend.
There are lots of ways to genuinely ask for support:
### 1. Attitude
It may be cliche, but success starts and ends between your ears. Stop putting yourself down and embrace the fact that you are brilliant and worthy of an award. If someone has an issue with you doing well, send them to me. I’ll sort them out.
### 2. Send An Email To Your List
Hey (name), something really exciting has happened; I’ve been nominated for an award. Winners are selected through voting so, if you have a spare couple of minutes, would you support me? Here is the link. All you have to do is …. I would really love to win this award as I have worked hard this year doing (outline your achievements)….. Thanks so much.
### 3. Link On Social
KIS – keep it simple. Post a link on your social media profiles with an explanation of the award. People can choose is they want to support you or not.
### 4. Video – Tell Your Story
Most people are happy to support others in business especially those of us in business; we know what goes into making it. Share the video on your page and into groups like this.
### 5. Don’t Be A Dick – Be Humble And Grateful
Most of us have a finely tuned BS detector so we know when someone is not being authentic. Be real in your dealings with people on social media and in ‘real life’. Tell people what the award is for and how to meet the criteria. I love seeing people prosper and win, so will go out of my way to support them.
### Get The Most Audacious Marketing Action Planner
#### To find out more about the most audacious marketing action planner and how it can help you avoid overwhelm and stand out in 2020.
**Categories:** Publicity
**Tags:** 2020, 2020 Vision, 2020Trends, Audacious Agency, Business, Cash-flow, Clients, Facebook, Instagram, Journalist, Media, Money, New years, Planning, PR, PRTrends, Publicity, PublicRelations, Radio, Social media, Television, Trends, TV
---
### [The Power Is In Your List](https://theaudaciousagency.com/the-power-is-in-your-list/)
**Published:** May 11, 2020
**Author:** Audacious Agency
**Content:**
## The list. The list. The list.
I was thinking the other day about what is the most important asset a business owner has. And that is the list.
My mind went back to my time in network marketing. It was always being drummed into us that the power is in the list.
Your client list or database (and building it) is how you keep your business growing.
The next most powerful list, IMHO, is your media contact list. Working on your business, focusing on your marketing, which includes PR through storytelling, is just as vital to your business growth because that third party credibility brings more people to your ‘shopfront’. But how do you get a journalist’s name on your list?
Once you have figured out your stories, knowing who to send those stories is a stumbling block for many small businesses. True? It is not that hard to do.
But … the first thing you need to do is **identify your ideal media contact**. You do that by understanding who your ideal client is. Once you understand that, you know what they are reading, listening and watching.
There is no point in spending time crafting a great story if you do not know where to send or, even worse, send it to a platform that your client has nothing to do with.
*So if your client is a 40 something woman, running her own business making skin care, earning $150k per year, who lives on Facebook and Pinterest, is an active networker, listens to personal development and women in business-orientated podcasts, reads small business publications, loves Kochie on Sunrise, subscribes to Flying Solo and listens to the afternoon program on ABC, there is no point cultivating a relationship with a journalist at The Australian.*
Make sense?
### Your list will include:
- Small business publications
- Podcast shows
- Small business bloggers
- Sunrise
- Flying Solo
- ABC radio
The challenge is not making your list TOO big. Think about it … how hard is it to manage multiple relationships in your everyday life? How many friends can you truly connect with meaningfully? Same goes for the relationships you develop with a journalist.
### You want to become a valuable source.
Someone who can be counted in and trusted to understand the media game.
Understand what makes a good story for that media outlet.
Once you understand this, start building a media contact list.
Don’t just pitch just anyone. You want to make sure the person you share your story with is the right one … that they cover your topic.
### So … how do you find the right journalist?
Get to know the media outlet you want to be in. Watch, listen and read the outlet you want to be in. Print publications publish bylines – the name of the person writing the story. TV reporters are introduced by name. Radio presenters … you get the idea.
Make sure the journalist is the right fit for your story …that they actually cover your topic. After all, you do not want the story to be ‘filed’ (deleted).
Some media outlets (when I say media outlets – I mean traditional and new media) publish the details of their journalist on the contact page. If not, it is fairly simple to find out.
Google is your friend – search the journalist’s name and publication. If a name or contact details are not found, do this …Go the contact page and see if the contact details are there.
No luck?
Try this: if you have found someone else’s contact details on the site, quite often the naming conventions of an organisation are the same. So if you found but you are looking for Steve Smith, change the email to .
Still nothing? There is this handy device called the phone. Call the number, ask to be put through to the newsroom and ask for the contact details.
You can buy media contact lists.
Connect with your ideal media contact on Twitter – engage with them and build a relationship that way
I keep all my contacts in a spreadsheet so I can keep track of what I’ve sent and when. You can also keep notes on what each journalist – how they like being contacted (phone or email), the best time to call, fav topics to write about.
### The power is in the list.
- Your list is a living document.
- Keep it updated.
- Keep it fresh.
- Keep it safe.
### Get More Done With The Most Audacious Marketing Action Planner
#### The easy to follow system that helps you set themes for your monthly content, batch tasks and avoid overwhelm so you can get your self promotion done and get your brand out there!
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Business Contacts, Clients, Contact list, Facebook, Instagram, list, Marketing, Media, Media Contact, Media List, Name, Naming, Networking, PR, profile
---
### [Sometimes A Media Release Is Not The Best Option](https://theaudaciousagency.com/sometimes-a-media-release-is-not-the-best-option/)
**Published:** July 8, 2020
**Author:** Audacious Agency
**Content:**
Sending out a media releases to get publicity for free can certainly boost your public image and credulity but be careful not to overuse this tool in your PR arsenal.
As a small business, you only have so many hours in the day…and you want to make sure your time is leveraged as effectively as possible. You will be pleased to know there are times where you can save time by not writing a release or save money by using our special media release hack.
There are five situations where a release is a waste of time or not needed.
#### Relationship
You have spent months building a relationship with the journalist and know when you call they are happy to talk to you. If you have a good story (and a good relationship) just pick up the phone and pitch your idea then and there. If you have worked hard to connect with the journalist who writes for your local paper. You can flick off an email advising this journalist what you are up to and get a run almost every time. BUT…this takes time and patience. Remember public relations and getting publicity for free is a long term strategy.
#### Burnt Out
You’ve got nothing. Really, if you have nothing going on and are just putting out something for the sake of it, don’t bother. Is it really worth jeopardising your relationship with your media outlet of choice? Only send something when you have something of substance to say. It is true everyone has a story to tell but if you don’t know how to find that story, don’t send out some boring, dull media release – no one is interested the sale of your 1000th pair of shoes or that you have launched your new website.
#### No Plan
No plan is a recipe for failure. Spend some time planning your PR campaign so everything you put out has substance and a purpose. Using a public relations strategy to promote and market your business is all about the long term – don’t expect to be in the front page of the paper with your first release. Everything you do should have a purpose.
#### Just For Publicity
If you are only putting out a release to increase your rankings. Of course, when you put out a media release through a direction site, you want to optimise it for keywords to increase your presence online. But when you start putting out media releases just for SEO, chances are the release is low quality and has no substance. Why do something that gets not attention?
### Get The Most Audacious Marketing Action Planner
#### To find out more about the most audacious marketing action planner and how it can help you avoid overwhelm and stand out in 2020.
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Facebook, Instagram, Media, Name, Naming, PR, profile
---
### [Five Things To Expect From A PR Agency](https://theaudaciousagency.com/five-things-to-expect-from-a-pr-agency/)
**Published:** July 15, 2020
**Author:** Audacious Agency
**Content:**
We can’t all be Tim the Toolman from Home Improvement. Sometimes doing it all yourself is overrated.
After all, as a small business owner there are so many other things that need your attention. Being a savvy business owner, you do recognise marketing and public relations as vital to your business’s growth.
If you ignore lead generation, you run the risk of running your business dry. Think of public relations as a form of lead generation – you need to getting your message out there anyway you can.
There is power in outsourcing – a smart business owner does NOT do everything themselves. How much is your time worth? If you have the budget does it make sense to engage someone to do the things you don’t know how to do, want to do or don’t have the time to do?
Don’t get me wrong, I think knowing how to do your own public relations is important – it’s not hard to learn how to do DIY PR – there are some incredible people out there who do it – Jules Brooke from Handle Your Own PR and Tanya Targett’s Media Darlings.
For many, you just want someone to handle it for you.
If you do go down the path of engaging a public relations agency, here are five things you should expect from them – big or small.
### **Ownership**
You really want the agency to invest in your campaign. That means they never give up when it comes to chasing opportunities. Most agencies work on monthly retainers – make sure you understand what that means in terms of time investment from the agency. You also want the agency to spend time getting to know your business, you and your products/service. After all they are representing your business – you want them as excited as you are.
### **One size does NOT fit all**
This is a pet peeve of mine – don’t treat me like everyone else; I am individual and unique. That is the approach you want from an agency – to treat you as one of a kind – when it comes to working out a public relations plan for your business. You want to know the agency has taken the time to explore your business and the best media outlets to approach.
### **Make it happen**
If you have a goal (more clients, more sales, more subscribers, become a sought after expert, exposure for a specific event), it is the agency’s job to make it happen. Make sure you ask lots of questions about who, what, when, where and why. If the agency has done a good job getting to know you, then the public relations plan should answer most of these questions. They should also provide regular reporting to monitor results; ask to make sure that is part of the package.
### **Oops –mistakes happen**
Admit it, we are all human and make mistakes. If your agency makes a mistake and admits it, you know you are onto a winner. They should never pass the buck. The rule of thumb for a media crisis plan is – tell the story, tell the truth and tell it now. The same applies for everyone; fess up if you stuff up.
### **Communication is key**
The agency should keep in regular contact with you. Of course, this is something you need to negotiate with them. For you it may be monthly or weekly. It could be by phone, face-to-face, Skype, Zoom or email. It has to work for both parties.
### Get The Most Audacious Marketing Action Planner
#### To find out more about the most audacious marketing action planner and how it can help you avoid overwhelm and stand out in 2020.
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Facebook, Instagram, Media, Name, Naming, PR, profile
---
### [Ten Ways To Come Up With Stories](https://theaudaciousagency.com/ten-ways-to-come-up-with-stories/)
**Published:** July 20, 2020
**Author:** Audacious Agency
**Content:**
Stop … Yes, you!
I see you and what you are doing.
I see the amazing business you have.
The people you help.
The problems you solve.
I bet if I asked you if you have a story to tell you would say ‘no’.
I also bet if we spent 30 minutes together, I could find over 10 stories in your business you could share with the media because I know you have them (you just need a prod to help start the story digging process). Once you know what a journalist is looking for, then you will have stories on tap. I use a really cool tool called **Content Creation Matrix** to help pull out story ideas for this process (email me if you would like a copy).
### **Sharing your stories**
Either your personal stories or our business stories is the most incredible way to connect with your target audience. To engage them. To inspire them. To give hope. To provide useful information.
Stories can be shared using a blog, Facebook, Instagram, Linkedin, article websites or … the most powerful platform for sharing a story – the media.
The key to getting media coverage is knowing what a journalist wants. You can get all fancy schmansy and complicated with your story but really, a journalist is looking for a good story that will engage THEIR audience. So the key here is KNOW YOUR TARGET AUDIENCE – match that with the right media outlet and you are onto a winner.
### **Do we have a problem?**
But the age old problem with people sharing stories is most have no idea what makes a good story or that they even have one. Or they are far too modest to share. I had someone tell me this week they did not want people to think they are big noting themselves. This person had won an award for being exceptional at what she does but was worried people would think she was big-noting herself. Here’s my response – if you deliver your story with humility, authenticity and a genuine desire to make a difference, there is little chance this will happen.
Sharing an award win, from a marketing perspective, is good business sense. Getting a run in the paper is the ultimate in third party credibility – a journalist thought your story was good enough to share with their readers – and is social proof the service you provide is exceptional.
### **Tap into these**
So … aside from winning an award, what other story ideas can you tap into.
- be first to do something
- sponsoring awards
- working with the local community
- major achievements – announcements of business growth and development
- results of research carried out
- milestones – 1000th customer, years in business
- case studies – achievements of clients
- seasonal ideas – things like Valentine’s Day, Mother’s Day, Christmas – things that happen every year. Think how these days relate to your business
- newsjacking – on the back of a news story or current trend/theme – think about what is being talked about now and how you might be able to tap into that – sporting events, elections.
- solve a problem – look at the growth of articles on tips, hints, lists, # of ways to ….
### **Next thing …**
Your next step is to put this into a calendar. If you would like at template, let me know and I will send you a generic one (with some examples) you can use.
The next step … SHARE YOUR STORY
PS … everything I said above, you can use to create other content – blogs, webinars, articles, infographics. The principles are the same.
### Get The Most Audacious Marketing Action Planner
#### To find out more about the most audacious marketing action planner and how it can help you avoid overwhelm and stand out in 2020.
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Facebook, Instagram, Media, Name, Naming, PR, profile, Stories, Writing
---
### [Three Things Needed To Grow In Business](https://theaudaciousagency.com/three-things-needed-to-grow-in-business/)
**Published:** July 20, 2020
**Author:** Audacious Agency
**Content:**
I have learnt over the past five years it takes time to build a brand (yes, even for someone who works in PR and media). There are no overnight successes, even though it seems that way when you are on the outside looking in. To become well known and in-demand is like being a duck on a pond – cool and calm on the surface but paddling madly underneath.
I also bet if we spent 30 minutes together, I could find over 10 stories in your business you could share with the media because I know you have them (you just need a prod to help start the story digging process). Once you know what a journalist is looking for, then you will have stories on tap. I use a really cool tool called **Content Creation Matrix** to help pull out story ideas for this process (email me if you would like a copy).
## **Please follow the next steps**
Step 1. **Persistence**
Don’t give up if what ever you are doing to promote your business doesn’t work in a week or six months or a year. Adapt. Test and measure. Change. Just do not stop. It can take three to five years to build a solid business. So business success is really an inside job, as cliche as that is.
Step 2. **Consistency**
Start with a plan and stick to it. Don’t be a workshop junky, jumping from course to course, hoping to find the magic bullet. There isn’t one. Success will come from creating a plan, following it, doing the things over and over and being open to change if it is not working. Don’t try PR for one month or two and think it isn’t working. Marketing and PR is all about relationships – it takes time to make connections.
Step 3. **Resistence**
Resist the voice in your head that says you are loser, useless, hopeless, a failure, an imposter. What does he/she know? Resist giving up because someone said no to you or the media didn’t like your media release. Find ways to repurpose content and reuse. Find ways to reach your target audience with real messages rather than spin and salesy pitches.
### Get The Most Audacious Marketing Action Planner
#### To find out more about the most audacious marketing action planner and how it can help you avoid overwhelm and stand out in 2020.
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Facebook, Instagram, Media, Name, Naming, PR, profile, Stories, Writing
---
### [Power Of Perception And Relationships](https://theaudaciousagency.com/power-of-perception-and-relationships/)
**Published:** July 24, 2020
**Author:** Audacious Agency
**Content:**
By its very nature, public relations (PR) is all about getting attention, standing out, being noticed and creating relationships with an audience … your ideal audience.
PR is creating powerful relationships to build your brand. It is about telling stories that connect. More than ever people want to do business with people who actually care about them. Using different PR strategies, you can create a ripple effect of connection and relationships that will boost your business in ways paid advertising and traditional marketing never will.
Forget everything you know about mainstream PR – which is getting your name in the media (you still want to do that). It is so much more – it is everything you say, everything you do and everything others say about you.
It is the way you interact at a networking event. The blog you write every week. Your posts and interactions on Facebook. The information you share on LinkedIn. The information you share freely. The podcast interview you do. The great customer service experience you provide. The way you answer your phone. Everything you do in service of your business, your clients and prospective clients is about PR.
**Caught in a trap**
Many businesses fall into the trap of working IN their business and not ON their business. Caught up in the day-to-day activities of servicing clients, marketing and PR are overlooked. The 21st century catch cry of ‘I’m too busy’ is not going to get anyone new clients or the media attention craved.
There are so many platforms for you to use – Facebook, Snapchat, Instagram, Pinterest, blog sites, LinkedIn, articles, networking, presentations etc. You can take one piece of content and adapt it for these platforms, making your life so much easier.
Think of PR as planting a seed. A plant will only grow if you get the basics right – good soil, fertiliser and water. PR is the same … let’s start with the basics and where many people go wrong.
****Make the right turn****
There is something to be said about planning for success. So many start a business because they are awesome at what they do. If you want people to take notice, have the marketing basics in place.
– Target audience nailed – so you know who you are talking to
– Content – the story of your business and you so people can connect with you
– Overall brand – logo, key messages, pitch, images, brand promise
– Marketing and PR plan – it does not have to be complicated
– An idea how you are going to generate leads, calls to action, marketing materials
– Website with content that not only sells but tells a story
– Social media platforms that speak to your audience
If you get this right, marketing and promoting is much easier.
******Planting seeds******
Once you have the basics in place, you can then start planning your PR campaign. Remember, it does not have to be complicated. You do have to be consistent. You also have to think outside the box. So many people in business are scrambling to be featured in mainstream media – be interviewed on a popular breakfast TV program or be in a daily metropolitan paper. Great for the ego … but not helpful to build your profile on an ongoing basis.
What you want to strive for is a mix of PR – stories in mainstream and local newspapers, an interview on radio, engaging social media content, podcast interviews, articles contributed to online magazines your target audience reads, blogs, videos, webinars, eBooks, books, talks, networking…
********Digging for story gold********
Once you tick off nailing your business foundations, created a plan and identified your key PR tools, it is time to start generating content. These are the stories that will engage, inspire, empower, educate and connect with your prospective client. Before you protest you have nothing to say …
The answer is you have a product/service you’ve developed that meets a need in the market … something people want or need. If that is the case, and there are people willing to buy from you, they are also willing to learn, connect and build a relationship with you. Business in the 21st century is no longer about features and benefits; people want to do business with people, not a logo or business name. Your prospective client wants to know who you … and you care beyond closing a sale.
To find story fodder, use these 5 ideas to get started:
1\. Your business story – How and why you got into business.
2\. A controversial topic – Do you have an opposing or conflicting view to a topic? Can you share little known facts or secrets in your industry?
3\. How tos and lists – create stories based around the problems you solve.
4\. Google it – find stories in your industry/topic/niche and put a new spin on them. What can you add to the conversation?
5\. Sign up to SourceBottle – journalists are always looking for good stories. They post here daily
**********Your brand. Your Story**********
Seth Godin says “The brand is a story. But it’s a story about you, not about the brand.” Why? “The story includes expectations and history and promises and social cues and emotions.” We want to connect with people. Businesses that tell stories as part of their marketing mix stand out because they understand as human beings we want more than an exchange of dollars for product.
Yet, knowing stories are the great connector and how people want to do business now, so many people in business shy away from storytelling because they do not want to brag about themselves or they feel they have nothing to share or don’t know where to start. If you want to get noticed, rise about the clutter, you have to embrace storytelling (or get someone to do it for you).
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [The Business Lies You Tell Yourself: It Is Stopping Your Growth](https://theaudaciousagency.com/the-business-lies-you-tell-yourself-it-is-stopping-your-growth/)
**Published:** July 24, 2020
**Author:** Audacious Agency
**Content:**
The first few years in my business, I told some real porkies to myself.It stopped my business growing. Until I woke up to myself.
Growing a business means you have to face some cold hard truths … especially about yourself. After five years in business, I can look back and see the little white lies I told myself about why my business wasn’t growing and why the mistakes made were not my fault. How times have changed.
I love it when people tell me how honest they are. That they never tell lies. I am calling BS on that one.
We ALL tell lies. They may not be big fat ones but every time someone asks you how you are and you answer ‘fine’ and you really are not … that is a lie. When you tell someone, it was great to see them and it really was not … that is lie. It is not an earth shattering, ground breaking one … but I want to make a point. We all lie.
****And the biggest lies we tell are to ourselves.****
Especially when it comes to our health and our businesses. I know, because for the first few years in my business, I told some real porkies to myself. It stopped my business growing. Until I woke up to myself.
I am not a health expert so I am not going to touch on that one (I’m too busy believing my own fibs about my health to worry about others). I do know a bit about business having been in business for five years for myself.
I am also a journalist; one of my super skills is observation. After running workshops and talking to 100s of people at networking events, I have heard (and told some myself) amazing furphies about why people are not acting in their businesses.
## **Top three lies**
LIE 1
### **I am just making sure my website (content, brochure, business card) is perfect**
Ah … I hate to tell you but there is no such thing as perfect. You are just procrastinating and avoiding acting. This all boils down to fear – of success, of criticism and of being noticed. I did this for ages. People would ask ‘when will you site be up?” “Soon,” I’d say. “Just do some last-minute tweaks.” It got to the point where I started to believe my own lie.
One of the smartest men in the world, Stephen Hawking, says “One of the basic rules of the universe is that nothing is perfect. Perfection simply doesn’t exist… Without imperfection, neither you nor I would exist.” How did I expect to be perfect? I bit the bullet and pressed go.
If you keep putting off things to wait until they are perfect, it will never happen. How are people going to know about you and your awesome business if you are trying for perfection? Do it. And then fix any boos boos as you go (most people will not notice anyway).
LIE 2
### **I can’t afford to invest or spend money on marketing or getting help in my business**
I made this mistake for sooooooo long until I bit the bullet and hired the most amazing PR manager Becca McGregor. Granted I took a cut on the bottom line for a few months, but her skills and expertise helped free me up to spend more time marketing the business. This means we can service more clients, which means a higher turnover for my business.
I have heard many small business people say they cannot afford to spend money on marketing. Really? This comes from a place of scarcity, not from a place of abundance. When you change your thinking about the benefits of investing in marketing or getting help, your business takes on a whole new life.
It is scary seeing that money go to a PR person or marketing person or tool to make life easier for you. The trade-off is more time to work on what you are really good at. I like to think it as an investment in business growth.
LIE 3
### **I’m not good at sales, marketing or finding stories in my business**
Yes. I. Am. So. Are. You.
When I said this, I was telling myself fibs so I did not have to step outside my cushy little comfort zone. That place that is warm and dry, where there are no new scary skills to learn. But this comfort zone was not good for business growth. I realised I was not in the business of selling products or services. I am in the business of marketing. That is my primary role.
A lady whose family who owns a sheep farm told me they are not in the business of growing sheep but growing grass. This stumped me for a little while until I got it. Do you get it?
I sell and tell every day. When I’m convincing my children to eat their breakfast. When I’m talking to prospective client about the services I offer. When I’m making a new friend. When I’m sharing something that has happened to me throughout the day. I tell stories when I’m telling a someone about the problems I solve for my clients.
Selling is really about building relationships with people so they know, like and trust you. If you are genuine, treat people with respect and are honest, you should not have any problems closing a sale.
When it comes to telling stories, Seth Godin says “People do not buy goods and services. They buy relations, stories and magic.”
Stop!!!! I stopped lying to myself.
So should you.
Fess up to the things that are holding you back. It is liberating to own your flaws because it frees you up to take responsibility. When you take responsibility, you can make changes, because you face the truth. Go on. I dare you
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Modesty Is Not Going To Promote Your Business](https://theaudaciousagency.com/modesty-is-not-going-to-promote-your-business/)
**Published:** July 24, 2020
**Author:** Audacious Agency
**Content:**
The latest stats on small business show 60 per cent of us will shut up shop within the first three years. That’s a lot of people walking away from their dream.
There’s lots of reason for these figures being thrown around – the business was a bad idea to start with, lack of cash flow, no capital and no training in key foundational areas that keep a business humming.
Of course, having enough money and knowing what you are doing does help … but these are things entirely within your control. It’s called marketing and training. There is no excuse now days to not know how to tap into these resources – the internet is overflowing with courses, experts and information to take you step-by-step through the process of growing and building a business.
### **Mindset**
Mindset on the other hand is something you have had to work one. Always.
As a small business owner nearing the end of the third year, I have found my longevity has more to do with how I think about success and failure – what goes on between my ears. The last three years have been like one of those scary upside down super-fast roller coasters at a theme park. A crazy ride filled with uncertainty, moment of fearlessness and a whole lot of fingers-crossed-I-hope-this-works moments.
There have been times I would have happily walked away from my fledging business, taken my bat and ball and headed back to employee world. At least I know there’d be a regular weekly income, holidays, sick leave and someone to back me up. Instead, I learnt a lesson from those moments when things did not go right. I stopped, took stock and sought the help I needed to get me through.
The biggest lesson has been – there is no room for modesty in small business. It is okay to be humble but if you want your business to survive you have to get better at promoting you and your business. That has meant a fundamental mind shift of how I view myself.
If you do not have enough clients, it is up to you to muster up interest. If you want to take your business to the next level, you have to put yourself out there.
### ****Put Yourself Out There****
1
### **Put modesty aside**
Otherwise you will remain the best kept secret. Like many humans, bragging, drawing attention and self-promotion does not come easily. So if you are a full on introvert, being in business in the 21st century must just be plain hard and painful. In a world where content is king, and social media platforms are the primary way many of us do business, putting yourself out there must really hurt.
This is where mindset comes in. You have to get over worrying about what people think of you. You have to believe what you are doing is providing awesome solutions for your target audience. You have to get better at using marketing and PR tools to showcase what you do. Yes, this means putting yourself out there for all to see.
2
### **Throw yourself into marketing your business**
So many businesses spend little time or no time marketing their business. Word of mouth can only sustain for so long if you want to truly ramp up your business and go to next level. Businesses fail because of lack of cash flow, which can be solved by getting more customers/clients – you have to MARKET your business. In my business teaching people how to raise their profile using PR, I hear so many say – I have nothing to say, no one would be interested in my story, I do not know how, I am too shy, I do not know where to start. There are so many online tools, workshops in your city and people who can help you. There’s social media, traditional media and marketing and networking to help get you out there. Allocate time every week to spend sharing your message.
3
### **Success is an inside job**
Your success starts and end with how you think about yourself and your business. If you are struggling with self-doubt, imposter syndrome, fear, procrastination or any other internal blockage stopping you from moving forward, get help. Seek out a mentor, a coach or a professional who can help you clear those blockages.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Be Content Diverse: Don't Just Do One Thing](https://theaudaciousagency.com/be-content-diverse-dont-just-do-one-thing/)
**Published:** July 24, 2020
**Author:** Audacious Agency
**Content:**
Blogging is a great way to share your thoughts, ideas, knowledge and expertise with your target audience … especially in your voice. It is an informal way to connect your genius with those looking to tap into it.
BUT … it is not enough to write a blog, upload it on your website and cross your fingers waiting for the hordes of readers to find you.
SEO will certainly help. If you want to be the go-to person in your niche, you must share the love farther afield.
### ****Reach out and touch someone****
Back in the old days – like three years ago – five to six touches were enough to close a sale, generate a lead, build trust and connection. Now … it takes a lot more to build that trust. We are all so much more cynical about the intent behind people’s content, just waiting for them to pounce on us to sell something. How dare they be in business to sell something! (that is whole other blog).
These days it is more like 20 touches. People want to build a relationship with you. If they do not know you exist, writing and posting your blog on your website won’t cut it.
You have to get good at promotion (I call it PR … building powerful relationships). There are many apps and programs you can use to push your content out to more people – Buzzfeed, Outbrain, Coschedule. Now more than ever, people want to connect with those they do business with (that’s the future of marketing – relationships). Pushing your content out using paid tools may seem less authentic in the eyes of your target audience.
Hey, I get we are all time poor so you gotta do what you gotta do. For my content and my clients, Publicity Genie dedicates time for each to repurpose content, keep it fresh and share it on multiple platforms.
### ******There can be more than one******
Here are five ways to get your content in front of more people, organically and authentically.
1\. Infographics – take your blog content and turn the key points in an eye catching, attention grabbing and easily digestible graphic with pictures and words. Use your branding to make it your own – logo, colours and font. Then share it on all the platforms your target audience is on. [Canva](https://www.canva.com/) is a great tool to quickly and easily make an infographic.
2\. Video – who has five minutes to read 500 words in a blog? Not when you are running your own business; there’s too much to do. [Lumen5](https://lumen5.com/) have a great tool where you can use the link from your blog and turn it into a video. It matches images and music to create a cool video to share across social media.
3\. Facebook groups – and they are legion. There is a Facebook group for almost every interest and topic on the planet. You only want to be on the ones that add value to your business AND are home to your target audience. Don’t just dump and run; become part of the community. Answer questions to showcase your expertise. Take part in the daily posting schedule. Then share your blog, or infographic or video. I have made up a spreadsheet with all the groups so I can schedule the content across the week. This means I only one piece of content repurposed five different ways.
4\. Be part of something bigger than you – there are many online forums and publishing sites that are always looking for fresh content. Sites like Smallville, Flying Solo, SheBrisbane, This Woman Can can’t produce the volumes of content needed to engage their audiences so they need people like you to create content for them. You get the third party credibility of being on their site, access to a larger audience and you can link your other blogs to your content on their site.
5\. Repurpose – take your original blog and give it a facelift. Repurposing is one of the BEST things a time poor and budget conscious small business can do. Give it a new headline, change the intro, restructure it and taadaa – you have a new blog to post on Linkedin, Facebook, Twitter or Insta. If you only have time to write one blog a week, you can turn this into up to 10 different pieces of content (video, memes, infographics, eBook collection of blogs, media release, spinoffs from each main point, do a webinar, SlideShare, turn into an article, turn into social media content).
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [What Do You Mean I Will Not Be Famous Overnight?](https://theaudaciousagency.com/what-do-you-mean-i-will-not-be-famous-overnight/)
**Published:** July 24, 2020
**Author:** Audacious Agency
**Content:**
As a journalist, you get used to stories landing in your inbox. Everyone wants their 15 minutes of fame…and want you to give it to them.
After all, a story in the media is the ultimate in third party credibility. You’ve got serious street cred when your story appears in a well-known newspaper or magazine, or you are interviewed on a radio program.
And as much as people bag the media … when you are in business, and looking for free publicity, a journalist is your new BFF.
I have been a print journalist most of my life … and never really had to go looking for a story especially once this new-fangled dooba hickey called the internet came to life. Stories are there for the taking.
But when I crossed to the dark side – working in public relations – no one told me that my clients would also expect me to be a miracle worker… a modern day magician who could wield control over the media and make them do what I want.
I’ve had people come to me, and expect me to make them famous overnight. I’ve had clients who expect the media to fall at their feet after ONE media release. I’ve had clients run magazine competitions and after a couple of weeks give up because they did not get the wins they expected. I’ve had clients sign on for a three-month contract who pull the plug after a month because they expected the phone to run hot based on one story.
People … I’m telling you, it ain’t going to happen overnight. It will happen … but not overnight.
Like ANYTHING in life and business … true success, real sticky results TAKES TIME! (yes, I am yelling, I need this to get through). You have to have a plan (a good marketing plan as your foundations is a great start), patience, a mindset that understands delayed gratification and the value that comes from building relationships and a robust content plan.
Think about when you met your partner. Like most couples, there was an immediate attraction. You liked each other. Thought the other person had something to offer that would bring benefit to your life. So you dated. Got to know each other. Spent time with each other. Then you took it further.
Getting free publicity, building a brand, becoming famous is so not different to starting a romantic relationship or friendship. It takes time to build something of value.
A house does not go up overnight – it starts with foundations and then each layer is added until a number of weeks/months down the track, you have a solid structure. Even then, it is still not done; fittings are added, carpet, lights, air con … and then the furniture comes in. Have I said it takes time?
You may get a win or two in the media to start with but expecting astronomical results straight off the bat is unrealistic.
If you truly want your marketing and PR to work – STICK WITH IT. If you engage a marketing or PR professional to help you, understand they are not a miracle worker, they do not own the media, they cannot guarantee the media will take your story (stop asking, there are no guarantees in life) and they will work to a strategy that will bring results over time.
I’ve had well-meaning people say to me ‘well maybe you are not setting up realistic expectations.” Here is what I have found in life … you can say something to a person over and over but if it is not what they want to hear, then they will not listen.
Here are a few thoughts I have about how to manage your expectations around using marketing and PR[](https://www.wix.com/dashboard/526a4ae8-2176-488d-91a2-fdfd5348bca1/blog/create-post?compId=jh2xujbe&origin=6th_button&viewMode=editor&appDefId=14bcded7-0066-7c35-14d7-466cb3f09103&origCompId=TPASection_jh2xs3eu#_msocom_1):
Create a plan and stick to it. When the going gets tough, go back to your plan, reassess and revise but keep moving forward. Test and measure your results; what doesn’t work, drop, what does, keep doing it. But one month, two months, even three months is not enough time to judge results.
There is such thing as an overnight success or luck. Go read Malcolm Gladwell’s Tipping Point and Outliers, he has some great insights into this. It takes time to become ‘well known’. Ask anyone who is an overnight success how long it took them to achieve their goals – it took hard work, patience and persistence.
There is no magic stick. PR is not going to save your business, it is not going to suddenly have millions knocking your door down for your product and service. Marketing and PR is all about relationships – building them with your prospective customers (be helpful) and with journalists (be helpful and available – you may not always get a story run but keep in touch)
Foundations are vital. All good things start with solid foundations – systems and processes in place, marketing plan locked in, etc – and then you are ready to start building up and out.
Success is an inside job. You can have all the above in place but if your mindset is off, all the success in the world means nothing. If you do not understand or accept the trials and tribulations of being in business, you’ll be easily discouraged, give up too soon and blame others. Invest in personal development, read books, get a mentor, go to workshops and seminars, and build resilience. Be in it for the long haul because if you do, then you will see great results.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [The Trolls Under The Social Media Bridge](https://theaudaciousagency.com/the-trolls-under-the-social-media-bridge/)
**Published:** July 28, 2020
**Author:** Audacious Agency
**Content:**
I’m one of those old farts that grew up without mobile phones, YouTube and Facebook. If I wanted to talk or get info somewhere, I had to make an effort – go to the library or physically ask someone. My kids reckon I am OLD. Their eyes roll when I begin “when I was a kid …”
I grew up with spirit copiers (I even have licence to operate one), fax machines and hand-written letters. Back in my day, if you wanted to say something, you had to send a letter, WAIT for a response, or call on the phone, if they were not there, you couldn’t leave a message you had to keep ringing them until you got them (there were no VM or answering machines}. Everything took time. And … we were careful with what we said. Choosing our words thoughtfully to not offend or upset.
### **Prehistoric bullies**
As a kid, I was relentlessly bullied at school because I was tall and broad. I knew exactly who my tormentors were because they have to say horrible things to my face. There was not PMs or emails to hide behind.
How the world has changed.
Messages are instant, and bullying is more insidious because of the tools humans have created to make communicating easier. Just because you can say something doesn’t mean you should. My mum used to tell me ‘sticks and stones can break your bones, but names can never hurt you’. Great old-world wisdom. I wish it was true. Unfortunately, the modern-day troll/bully can wreak havoc with well-placed words, destroying confidence and the will to share.
### **New form of bullying**
As much as I love social media, it has bred a new form of bully – the troll. They come in all shapes and sizes. They lurk in Facebook groups ready to pounce as soon as you post. You send a group message about an event and they are ready with a razor-sharp lecture on all you have done wrong. Or they cushion their nastiness in a flurry of endearments, so they can pretend they are doing the world a favour. They believe their towering intellect and my-shit-does-not stink values and morals gives them the right to share their opinions without dispute.
Let’s face it, social media is a fertile playground for trolls. Hunched over their keyboards, safely behind their screens, they spew nasty vitriol and patronising prose at those of us just trying to get on with our lives. They are everywhere – no social media platform is safe. Their job is to get under your skin and they wield their nastiness without compassion or regret.
### **Five types of troll**
In my experience, I have come across five types of troll. I am sure there are more, but I can only speak from my observations.
**Grammar Nazi**
We all make mistakes. The very nature of social media is we often tap out a response to a post or post something on the fly. Dam auto correct, or a forgotten pair of glasses means there is typo or a misplaced word. Here is where Grammar Nazi comes to the fore. They take great delight in telling you that ‘i should come before e’ or your modifier is dangling. Instead of a PM, politely letting you know you’ve made a boo boo, the Grammar Nazi takes you to task for al to see.
**Click Bait Reactor**
Modern marketing tells us the headline is the most important aspect of a post – it is what draws people in. Quite often the headline (click bait) is different to the actual story. Even if the story is about unicorns and rainbows saving the world, we are more likely to click on EVIL DEMONS THWARTED IN END OF DAYS CONQUEST than WORLD SAVED BY FRANK THE UNICORN. The Click Bait Reactor is not interested in the story; they ‘re too busy to ACTUALLY read the article so they start ranting about the headline, going off on a tangent that has nothing to do with the story. Because the story doesn’t matter, the troll just wants to share what he/she thinks.
**Know It All**
Love this one. I see them all the time in Facebook groups – the person who has an answer for everything. Your kid has nits – they know how to fix it. You have a business question – they’ve been there and one that. You have a personal crisis – well, they have a degree from Whackadoo University and are qualified to help you. You promote something, and they must tell you what you did wrong in your marketing. If you don’t take their advice, they get narky and PM you to tell you that you are an idiot.
**Bomb Dropper**
Or ‘the attention seeker’ troll. This person’s life is always worse than yours. Their pain is deeper. Their successes bigger and better. They hijack conversations to make it all about them. Even when you try to get the conversation back on track, they have these amazing skills of swinging the thread back to focus on them.
**I’m Offended**
Sometimes things are just funny …and that is ok. But the offended troll, takes everything personally and turn the post into an attack on them and their place in the world. I get we all don’t have the same sense of humour but if you don’t like something, use that amazing appendage at the end of your hand and scroll past it. Ok … blatantly sexist, racist and nasty content is not necessary. There should be no place on social media for deliberate hate.
### **What to do with a troll**
Your response to trolls – as much as I love a good debate and to stand up for myself, I have found there is no point engaging with a troll. Trolls come from a place of nastiness and self-righteousness – there is no defence against that. A troll wants you to suffer. A troll wants you to engage so they can prove they were right all along.
You are not going to change their opinion. They’re just bullies. Your words will be wasted, and you will end up feeling worse than you did by the initial engagement. If they are a ‘friend’, unfriend or unfollow them. Fire needs fuel to spread, starve them of it.
Of course, as a business you need to ensure you have policies in place to deal with legitimate complaints, how you will manage these and any negative feedback, and how you will manage trolls. As an everyday person just trying to do their best, I wish I had a better answer.; I do know that it is never wise to respond to any negativity while you are emotional. Take a deep breath and take a step back.
No one likes to be picked on and made to feel awful. If you do attract the attention of a troll and it gets too much, reach out to someone to help you through it. Do not suffer in silence.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Promoting Your Business Starts With Some Basics](https://theaudaciousagency.com/promoting-your-business-starts-with-some-basics/)
**Published:** July 30, 2020
**Author:** Audacious Agency
**Content:**
Some small businesses know exactly who they are and where they are going but the vast majority, while having the best products and service, are stuck in practitioner mode.
Focused on the day-to-day, with no plan or strategies in place, marketing not a priority and often left wondering where the next customer or client will come from. They are brilliant at what they do but trying to do it all alone and without a plan.
One of the things I love is training small business peeps to do is be their own publicity genie. After I get through explaining PR is and why it should be a tool to be used to build their profile and business, I ask ‘who has a plan – a marketing plan or a business plan?’, you can hear the crickets. Maybe, two people in a room of 20 people say yes.
It does make it more challenging to get where you want to be without a plan. It is like getting in a car to go to Melbourne, without looking at a map and keeping your fingers crossed hoping you are heading in the right direction just be relying on your best guess.
Business success, starts and ends, with having a plan. A map that lays out your direction, the tools you need to get there and the people you need to help you achieve your goals. Relying on your natural talents is not enough.
But … before you even get started creating a PR/marketing plan, it is good idea to get your foundations locked in … so when you have finished your plan, you have mapped out EXACTLY where you are going and how you are going to get there.
## **DETERMINE YOUR MESSAGE, MARKET AND MEDIA**
### **Do your research**
Will help you anticipate needs and changes. You can’t plan for everything but you can have strategies and initiatives in place to point you in the right direction. Conduct surveys, focus groups, one-on-one interviews to get a good idea of what your current customers/ clients like about you, why they do business with you etc. Survey Monkey is a good resource. Also look at your competitors – what are they are doing well, what do their customers say about them?
### **New form of bullying**
As much as I love social media, it has bred a new form of bully – the troll. They come in all shapes and sizes. They lurk in Facebook groups ready to pounce as soon as you post. You send a group message about an event and they are ready with a razor-sharp lecture on all you have done wrong. Or they cushion their nastiness in a flurry of endearments, so they can pretend they are doing the world a favour. They believe their towering intellect and my-shit-does-not stink values and morals gives them the right to share their opinions without dispute.
Let’s face it, social media is a fertile playground for trolls. Hunched over their keyboards, safely behind their screens, they spew nasty vitriol and patronising prose at those of us just trying to get on with our lives. They are everywhere – no social media platform is safe. Their job is to get under your skin and they wield their nastiness without compassion or regret.
### ****Know your target audience****
Get to know the people and groups you want to hear your message; this also includes who you want to target in the media.
### ****Know what you want to say****
Once you know who your audience is, you can then work on your key messages – what is you want them to know about you.
### ******Know other stakeholders******
Who else would be interested in what you are doing? If you have employees, shareholders, JV partners etc they will need to understand and know what you are doing. Most importantly, you will need their support.
TIP – Don’t forget to share your PR successes with them.
### ********Know the market********
Make sure you check out other companies especially your competitors. Find out where other opportunities are. By exploring the market, you will also uncover other platforms for your products or services, other ways to craft your message and new markets.
### **********Avoid overwhelm**********
Know what you can do and can’t do. To do this, have a good grasp on your time, budget and who does what. If it is within your budget, hire a PR professional because sometimes you can’t do everything!
### ************Timeline************
A visual guide to help you define where and when you are going to implement certain strategies in your plan. Take into account media deadlines and other important events.
### **************Take action**************
Once your plan is in place, it is time to implement it. Because you have taken the time to plan your PR campaign’s roll out, you can allocate time to action the items in the plan. Continue to monitor your plan – it is not a bookshelf decoration; it is a living document that is meant to be used.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Low Cost PR For Your Event](https://theaudaciousagency.com/low-cost-pr-for-your-event/)
**Published:** July 30, 2020
**Author:** Audacious Agency
**Content:**
Event planning is job unto itself. Organising venues, guest lists, seating food, and the most important task – promoting the event.
This should be your primary focus – getting bottoms on seats. Because what is the point in holding the event if you do not tell anyone it is on?
If you are on a limited budget, marketing an event may be challenging EXCEPT if you know how to get publicity.
So … how to go about it?
# **Here are three ways to do it.**
### **Step 1: **Flick the media release****
What? Did I just say that? Me … a PR genie? If you are new to the promoting game and have never written a media release, you may do what so many do and write it as a sales marketing piece. And journalists are not in the business of marketing your business. Chances are you will get a response letting you know your releases has been sent to the advertising department. Or … you may write too much, turning it into war and peace … a great way to get your release deleted.
I suggest to people to try using my media release hack … otherwise known as an email.
### **Step 2: **Social media****
Many groups now allow you to list your event on their page or have special days to promote events using the hashtag [\#events](https://www.publicitygenie.com/blogs/search/.hash.events). Over time, I have collated a list of Facebook groups in a spreadsheet featuring what days each group allows certain posts.
HINT – no one likes being sold to. Use stories to engage with people and if you have a long enough lead time, start building relationships and your profile in the group early so you do not seem like a ‘wham bam thank you ma’am’ promoter (all you are there for is to push your event). People do business with people so let them get to know you.
### **Step 3: **Free event sites****
If are running your event through Eventbrite or Try Booking, they have a list of sites you can promote your event for free through. Many local councils also have a place for you to upload your event – allowing you to spread your message further. MeetUp is also another great place to promote events through … and at 15 bucks a month, it should not break the bank.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Leverage An Award Win To Get Publicity](https://theaudaciousagency.com/leverage-an-award-win-to-get-publicity/)
**Published:** July 30, 2020
**Author:** Audacious Agency
**Content:**
It is business awards season. The perfect tool to use to get the ultimate in publicity. If used the right way, a business award win can provide ongoing promotion opportunities that won’t cost you a stack of money or time.
The most obvious is **media attention**. Getting your story in the media certainly adds to your street cred – there is nothing more powerful than being featured by a journalist. Add to that a story about you winning (even being nominated) for an award – you have a double banger of third party credibility.
But this is not the only way to tell people about your achievement. There is this wonderful tool called **‘leverage’**. It is a powerful verb – to use (a quality or advantage) to obtain a desired effect or result: to exert power or influence on. To use the power of one point to influence people.
Leverage is so powerful. Promoting your business is not a one-off job. You have to keep doing stuff over and over. Like telling people you are a winner.
# **Here are three ways to do it.**
If you want to build a relationship with the media, you can’t stop at one media release.
If you want to connect with your target audience, you have to provide useful and helpful info on a regular basis.
If you want to establish your expertise and showcase your knowledge, you have to blog EVERY week about different topics.
Bottom line is marketing and promoting your business is not as simple as we’d like it to be. Leverage means you can take one piece of content and repurpose it for multiple uses or one achievement and share across multiple platforms for greater coverage.
Once you have announced your win or nomination to the media, here a few other ways to leverage your win for ongoing publicity.
**E-mail marketing**: Include the news of the award in your e-mail newsletters. Share the story behind your award and why you won. You can even include a link back to your award press release.
**Use the award logo**: Put the award logo on your website, email signature, business cards and social media profiles. Also make sure you update your bio to include your win. Use “award-winning” in your marketing – online and offline.
**Social sharing**: Spread the news on your Facebook, Twitter, Instagram, LinkedIn with info about your win or nomination. This could like posting your media release, writing a blog about your win and then repurposing into some social media posts. Remember to post the links to the awards site so people can see you name officially listed as a winner.
****Marketing guff**:** You’ve done what so many don’t, make your win/nomination the centrepiece of your marketing. Mention it everywhere you can – brochures, back of your book, in your newsletter footer, guest blogs, in your bio. Do not be shy.
****Blog about it**:** Share with industry or guest blogs. A great way to spread the word and highlight your talents. Also blog about it on your own blog – why you entered, what it means for your business, how you went about it, what it was like going to the presentation night … and then share on social media.
****Say thanks**:** Send an email or special newsletter to your network of colleagues, partners, friends, family and customers to let them know about your win.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Your Story Is Worth Sharing: Lessons From A Formerly Shy PR Person](https://theaudaciousagency.com/your-story-is-worth-sharing-lessons-from-a-formerly-shy-pr-person/)
**Published:** July 30, 2020
**Author:** Audacious Agency
**Content:**
I grew up with a gypsy mother. By the time I was 17, we have lived in over 80 homes – from Tasmania to Queensland. Do you know how many boxes I’ve packed in my childhood?
When I turned 10, I had been to four primary schools. Because I was a bigger kid – tall and broad – I stood out, bullied and teased for my height and size. There was never time to make friends because we’d get settled and move again. I was shy and quiet – a real bookworm – so I kept to myself. As I moved into my teenage years and adulthood, my self-esteem was battered. While I am (and was) the class clown, I do not like being the centre of attention. My extroverted displays a distraction from showing who the real me was/is.
Working in PR means I avoid standing out myself. It is so much easier promoting other people and businesses.
Can you imagine the challenges I faced when I went into business for myself? I had to get good at promoting myself through my own marketing and PR. I have the technical skills to do it … but the self-belief was not always there. Over the past two years, it has been a roller coaster of a ride building my business. My growth has been hindered by an inner voice telling me I can’, I shouldn’t and I won’t.
My story, the story of my past, had shaped this girl into thinking she was not worth listening to. I had been told this throughout my childhood – the way others treated me and by watching my mother make terrible decisions that demeaned her existence. They say you are the sum of the five closest people to you – growing up I was surrounded by drunks, abusers and people bereft of hope. Little wonder I entered adulthood damaged and scarred.
I have spent so much time feeling like a fraud – I’m not good enough, other people are so much better than me, I do not know anything. My logical brain says this is such a load of crap – I am skilled professional with 25 years’ experience in my industry, I am a storytelling hound dog who can sniff out a story in any business or anyone’s life.
When I was nominated for a series of awards last year, I found myself reticent to share these wins. I had to fight that little voice in my head saying ‘you’re kidding aren’t you? You so not as good as so and so. Why would anyone give you an award? What have you REALLY done?’
For goodness sake… shut up head! When I won THREE awards last year – judge by impartial panels – I was thrilled … Wow, someone else can see how good I am. That I am awesome at what I do. Reading the judges’ comments was a great confidence booster.
My mantra this year is Shaped Not Defined. My stories shaped me; they do not define me. I am not my story. My stories used to crush me under their weight. No longer. I have read many books, been to many workshops, and taken the time to understand the past is the past; I can’t change it but I can learn from it and grow. I know enough now I can choose what stories I want to tell.
It is time for the PR person to step out from behind the curtain and tell her story. Not just the stories of how to do PR and why it is important but the lessons I have learnt, the things I have done … there is value in my journey I want to share.
The moral of the story … your story NEEDS to be heard. You ARE good enough to enter and win awards. YOU are amazing. You have products and services people want. YOU are EXACTLY who your clients need. You are GOOD enough. Are you listening to your inner whisper? That quiet whisper that is trying to be heard over the babble of the voice that is telling you you can’t. It’s time to tell that voice to be quiet.
This is your year to share your story with the media. To enter awards. To get cracking with your marketing so you can help more people.
Go forth and stand out. I have your back. Ready, set …. GO.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Find Your Purpose](https://theaudaciousagency.com/find-your-purpose/)
**Published:** November 24, 2020
**Author:** Audacious Agency
**Content:**
Ever asked yourself “Why am I here?”
Kids at school dread being asked the question “what do you want to be when you grow up?”.
I don’t blame them. It’s one of the most difficult questions to answer…but it can be done.
Of course some people have extraordinary natural talent, the World leading sports stars who were born to jump or run, kick or hit a ball better than others. They seemed to always know what they wanted to do and they, like Nike “Just did it”.
Then there were the geeks, nerds and tech-heads who typed code better than they could spell and built their own tablet for their 10th birthday. Not only do they know their purpose, they can’t quite figure out what the big deal is about finding it.
Of course there’s the entrepreneurs, knee-high to a grasshopper and selling lemonade or trading baseball cards to their friends. They see the World in a completely different way to the rest of us and seem to always land on their feet.
But not everyone has such clarity, in fact we might even consider these ‘super humans’ freaks of nature.
Most people either fall into their profession, taking an opportunity to earn an income and floating from one role to the next based on survival rather than the desire to thrive.
Or they have their genetic destiny chosen for them, brought into a family business or following their Father’s footsteps into a trade.Which one are you? Have you figured out your purpose yet?
If you search ‘why am I here and what is my purpose’ in google you get almost 26 million results, so if you haven’t found your why yet, you’re not alone.As we get older the desperation to find your purpose gets more intense. There’s the ‘ticking clock’ of reproductivity, the mid-life crisis of your 50’s and the desire to create a legacy before you leave this mortal coil.
Simon Sinek codified the why question with his TED talk about the [‘Golden Circle’](https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action) highlighting that almost everyone can explain what they do and how they do it, but virtually no-one shares why they do what they do.
Knowing your why explains how brands like Apple and personal brands like Martin Luther King stand out as different.They stand for something meaningful and we love them for it.The thing is, if you want to really have a massive impact, to inspire as many people as possible, you are going to have to find your purpose to fire you up, create clarity and give you the direction to promote and market your passion.
Probably the best piece of advice Simon gives is “People don’t buy what you do, they buy why you do it”.
If you want to create a stand-out personal brand, and attract a tribe of followers who become your raving fan clients, you need to emotionally connect with a shared belief in your purpose.If your brand and business is solely driven by money or fame, it’s far more difficult to have real emotional engagement with your audience, affiliate, clients and partners. You have to fake it.No matter how great your service is or how qualified you are to deliver it, if people can’t connect with your purpose, they will never really trust you enough to believe in you.
**Here are 4 simple action steps you can take to help you find your Single Minded Purpose to create a powerful personal brand that stands for something:**
**Action Step #1 – Regress**
Oprah Winfrey talks about how your purpose flows throughout your entire life. She said “Purpose is the thread that connects the dots to everything you do that leads you to an extraordinary life.”
Think back to when you were a child and what you loved to do, what came to you naturally?
At just 3 years old, Oprah was reading scripture at the front of her church. Her highly organised executive assistant once told her all she wanted for her 6th birthday was a filing cabinet.
One of my clients remembers her parent’s milk round and how she hated going out so early in the mornings to deliver milk, but loved counting the money. She became an accountant!
Regress for a moment and think about all the things you were naturally good at as a kid, what you really loved to do without even trying.
**Action Step #2 – Time-Out**
Many people feel pressured to ‘find their why’ and begin pushing or compelling your thinking, rather than letting your purpose find you.
Stressing about having to decide your life purpose is like looking down the barrel of redundancy, divorce or financial ruin. Trying to figure out your why with a gun to your head is hopeless.
It’s amazing what happens to your brain and how clarity of thought can be created, when you relax.
Taking a break, exercising or simply taking a shower can lead to the most interesting thoughts and clarity of direction.
Greek mathematician and inventor Archimedes had his eureka moment in the bath, so could you!
During meditation beta waves in our brain decrease, enabling it to process much less information. the frontal lobe, used for making decisions, goes AWOL, and the Parietal lobe and Thalamus shut down senses, losing you in space and time.
A bit of quiet time to reflect and allow your emotions to take over your rational brain can be all you need.
There is no right or wrong way to meditate, just let your brain relax and allow clarity to begin. Make note of how you feel as the thoughts enter your brain about your single minded purpose.
Even if you think it’s woo-woo, give it a try!
**Action Step #3 – Ask**
I often suggest if my clients are getting stuck on finding their single minded purpose, that they ask those around them for the answers.The question “What was it that I did for you” is ideal to ask your existing clients if you provide a service. Then there are friends and family, those who have known you personally for a while. Ask them “How do I make you feel?”.
Listen carefully to the words they use to describe your unique abilities and skills.
Then peruse the feedback and you will see similar meaning words and phrases that help you define your why.
Your brand personality and culture can all be derived from the emotion you create and the transformation you provide for others.
**Action Step #4 – Ease**
What do you do with ease that others find difficult?
That is your expert-ease.If you have been doing what you do for 5 years or more, chances are you are operating on autopilot.You have forgotten your natural ability to process and progress through the solution you deliver and you assume everyone knows how to do it.
- Real estate agent? Not everyone knows how to sell a house.
- Accountant? Not everyone knows how to complete a tax return.
- Wellness Coach? Not everyone knows how to prepare a balanced meal and fitness plan.
Seriously. These may seem totally simple to you, because you instantly know what to do, why wouldn’t you, you’ve been doing it for years, it’s basic!
And yes, people can learn to do what you do, they just don’t have the time.The most valuable currency on the planet right now is time.If you can get someone to a better place in their life faster, they will ask you to do it for them.
So take the time to do a brain dump of all the things you know about and stuff you know how to do.I did it with a pad of post-it notes, a pen and the dining room table (a wall works well too).I stood there and just wrote something I knew about or was naturally good at on each post-it and slapped it onto the table until there was nothing left in my brain.Then I arranged the notes into categories. It became the foundation of the “Know Me, Like Me, Trust Me” award winning training process I use to guide people to create their personal brand.
**BONUS Action Step – NO!**
So often I see advice on finding your why that misses a vital ingredient…What you DON’T do.Sometimes, standing out in the crowd, with a strong personal brand, is all about what you say no to.The hearing specialist who doesn’t give away free hearing tests, even though the entire industry uses that as a marketing ploy.The back pain specialist who never uses the words “pain management program” because unlike all the physiotherapists and chiropractors offering ongoing treatments, his focus is on removing the pain.So what don’t you do?Writing a list of all the things you don’t do can clarify the focus on what you do do.
Regardless of how you do it, taking the time to discover your single minded purpose, even though it’s confronting and challenging, can be one of the most rewarding activities you will ever complete.The clarity and focus alone, makes this exercise worth it and the increase in confidence in your brand value is extraordinary.
After all, the only person you need to convince that you are good enough, is you.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [How To Create Multiple Channels Of Income From Your Expertise](https://theaudaciousagency.com/how-to-create-multiple-channels-of-income-from-your-expertise/)
**Published:** January 31, 2021
**Author:** Audacious Agency
**Content:**
It’s arguably easier to become a professional service provider compared to starting a manufacturing, or product based business, because providing expert services requires far less upfront cost.There is no factory to build, product to make or shop to open.
Many quickly discover however, that even though it may be easier to get started in professional services like coaching, consulting, selling or being an agent, creating an income by exchanging your time for money is not as easily sustainable as selling products.
Once a manufacturing plant is up and running, or you’ve source a product, you focus on fulfilling orders. Product sellers make money while they sleep, but service providers have a constant battle with time.An experts day is full of trying to balance taking care of existing clients, while trying to attract more new ones.
Provide services while at the same time promoting your services and attempting to attract an ongoing stream of income from new and repeat customers is exhausting and certainly not sustainable long term.Building an income generating platform from your personal brand is one way to deal with this, so you can make money from your expertise, without even having to be there…
When professional service providers work out that simply providing a service is not sustainable for income generating, most begin to develop resources, using multiple channels, selling books and programs. But these are often seen as separate ‘add ons’ rather than forming an entire brand platform.
Most marketing experts will suggest you create a funnel for each product/packaged service…which is sort of ideal, but can take a long time to create and set up, you still have too drive traffic to it and let’s face it…building funnels is boring!Yes, lead generation is vital, you need to build a database and funnels do work, but it’s only part of the process, a small aspect of the platform you can create. Think of a funnel as just a mechanism that drives people closer to buying from you. But they are only one part of your personal brand platform.You need to give people a reason to enter a funnel and buy from you in the first place.
Most turn to paid advertising or constantly pushing organic content. But without a platform, this sort of activity is hit-and-miss, and not sustainable.
A platform can help you know for sure what sort of offered, content, resources, programs and packaged services are going to work, and it can create an ‘umbrella brand’ for you to extend into all sorts of income generating ideas.
So let’s take a look at three successful personal brand platforms to give you a better idea of how you can create multiple streams of sustainable income from your expertise.
## **TONY ROBBINS**
Tony Robbins wasn’t born successful, he had to start somewhere…he was a part time janitor when he attended a Jim Rohn seminar as a teenager. He was hooked by Jims presentation and at just 17yrs old he got a job promoting Jim Rohn seminars.He went on to upskill, getting qualifications in NLP and discovering fire walking but had no formal education, which just goes to show that you don’t need to be academic to achieve success.
He published is first book, Unlimited Power in 1986, launching a self help program, Personal Power in 1988 off the back of his book sales and in 1991 published his follow up book Awaken the Giant Within, clearly leveraging his large stature.In 1997 he Launched the Leadership Academy seminar, presenting at live events, using his stage presence and persona to amass a large following.
Tony has since gone on to be part of over 30 Businesses from asteroid mining to credit cards, hospitality, nutritional supplements, private equity, sports teams, 3-D printed prosthetics, and, most recently, wealth management.
## **MARIE FORLEO**
A smart cookie, Marie graduated as valedictorian from Seton Hall University with a degree in business finance in 1997 and went on to land her dream job, worked on NY Stock exchange.
Except it turned out that it wasn’t her dream job. Noticing how unfulfilled her co-workers were, she decided she didn’t want to end up like them.
So she left to work in the magazine publishing industry, but again found it didn’t provide her with a love of what she was doing.
She gave up on corporate life and became a bartender and dance instructor before discovering the world of Life Coaching, completing a 3 year program and launched Marie Forleo International in 2009, founding BSchool the same year.
She is now worth over $40Million and is friends with the likes of Oprah, and Tony Robbins, and is frequently interviewed on star studded podcasts, webinars and stages.
## **RUSSELL BRUNSON**
Russell grew up in Utah and as a kid had a weird hobby of collecting junk mail. He totally loved commercials and was hooked on how they converted people to buy stuff.
Russell was also athletic and got to college via wrestling scholarship, again proving that you don’t need to have qualifications in an industry in order to become a leading expert.
What he did learn though, was the science of Magnetic Marketing from Dan Kennedy and there was no looking back from there.
Russell had already ‘played around’ with creating sales pages and funnels, making a million dollars in his first year after finishing college.
In 2014 Co-founded Click Funnels based on the difficulties he faced as an online marketer, making it easier to set up funnels much faster.
This software as a service is now worth over $360 Million. Russell also become a New York Times bestselling author through selling hundreds of thousands of copies of his books.
### **So What did they have in common?**
It wasn’t brilliance. These stand out leaders are clever and smart but they proved that you don’t need a degree, years of experience in an industry or stack of credentials to be successful.
They may not have even known what they wanted to be when they grew up, but they all knew what they stood for and they built their brand around that core message:
Tony – Unleash the power within, Marie – Create a business and life you love, Russell – Funnel Hacking.**All of them focus on changing lives. They found the WIIFM – What’s in it for me?**
- They found a problem, knew their audience and gave them what they wanted, Tony – Personal Development, Marie – Women wanting success, Russell – Digital Entrepreneurs.
- They also consistently create engaging, quality content, are constantly generating leads, focused on developed a following and building a community.
- They built personal brands that generated WOM and they leveraged their client testimonials, case studies and referrals to create a ripple effect that keeps delivering interest and enquiry in what they are doing.
Most importantly they all built a personal brand platform, with multiple streams of income, using a channel they were most comfortable with:
- Tony Robbins via Live Events, using what he learned from Jim Rohn to create a self development brand, Personal Power, and leveraging his large stature with a Giant range of products.
- Marie Forleo via YouTube, MarieTV creating a “Multi-passionate Entrepreneur” approach with regular shows each Tuesday that tapped into her ideal clients needs, wants and desires.
- Russell Brunson via books, as the new kid on the block he leveraged his geeky love of direct response advertising to become a young serial entrepreneur, sharing how he did it, so others could follow.
And they created multiple products they could brand as an extension of themselves, like having an umbrella overarching everything they do, so they can continually add and launch income generating streams:
- Tony: UPW Program – CD & DVD boxed sets (remember those?) online events and coaching programs
- Marie: BSchool – online training, added Copy Cure Copywriting program and books
- Russell: Click Funnels – SAAS and now masterclasses, challenges, trainings & live events
They also built their profile early on, with self confidence and knowledge that they had something to offer the world.At 15 years old Tony Robbins failed to make the baseball team so he printed up business cards proclaiming himself a sports journalist. By the 10th grade, he had wooed a who’s-who from the sports world to let him interview them for the local newspaper.Marie says she wasted so much time trying to figure out how to explain what she did, instead of just doing it…and even then she was inconsistently communicating with her following. Until she made a decision and chose Tuesday for Marie TV and stuck to it, creating regular episodes that gathered a following.
Russell was a competitive wrestler at school, but in his spare time he launched online businesses, his most famous selling a Potato Gun Making Kit. Russell sold everything online from shakes and supplements to coaching, books, coupons, t-shirts, technology services and software. He even reached top ranking status in several network marketing companies, once winning a Ferrari and generated 1.5 million leads in just six weeks.
### **So How Do I Do It?**
The common traits with leaders like this are that they all had the balls to do it – confidence and self belief. They chose an idea and stuck to it, created a following and built a database.
They also varied their activities, with the same theme – live, online, webinar, TV, podcast, books, speaking…but that umbrella brand meant that everything they launched to their audience made sense.
So what are the personal brand platform basics you need to get started and create multiple streams of income from your expertise?
#### **1) Build Your Personal brand**
Firstly you need to know what you want to stand for, who your audience is and what the problem is that you provide the solution for. You need to package together all of your natural talents, skills and expertise into a stand out core message. You may want to read the article about the [3Rs of personal branding](https://theaudaciousagency.com/the-3rs-of-personal-branding/) or Finding Your True North to help you with this.
#### **2) A Website**
Nothing fancy, just a simple, straightforward site, it can even be just one page – as long as the website is focused on conversion – booking a call, making an enquiry, purchasing a program or product.…Your website also needs to load fast and work on a mobile and you need to own it and be able to keep it updated, and easily add content (blogging or vlogging) which is why WordPress is so popular.
To get started, first create a Web Map – a one page diagram of the site with content bullet points and navigation outlined – then source the images, write the content and provide examples or a layout for someone to create your website for you.
#### **3) A Lead Generator**
There is no such thing as the perfect lead gen, but you can get close by crating something truely desirable, something worthy of exchanging an email address for…What is the biggest thing your target audience wants right now?
Consider where they are at, their pain points, burning desire/need, feelings and emotions as well as physical situation. What quick fix can you provide that they believe will help them overcome something they are sick of. It could be a cheatsheet, checklist, planner or tracker.
It can be a PDF download, video lesson or even a quiz. Draw up a list of pain pints and immediate solutions you could create, then create a landing page and test a few ideas out to find the one that converts the best.
#### **4) Shopping cart**
You need to be able to get paid for all of the range of products and services you provide. Paypal is pretty global and our favourite is Stripe. If you are selling your time as a consultant, set up something like Acuity which can take payments for appointments. Shopping carts are getting easier to create, with upsell and downhill automated add ons…why sell one book when you can sell a special price package?
When someone books an appointment, why not get them reading your workbook before the meeting?
Thrivecart is one we like as it has so many templates and makes automating easy.
#### **5) A Channel**
Now it’s time to generate some traffic to your brand platform. Choose which channel is going to work best for you. Go with your core strengths. If you don’t mind being on camera and you present well, go with a YouTube Channel and do lots of FB Live videos. If it’s audio, start a podcast and get into Clubhouse. prefer writing, books, blogs and writing articles to appear on others websites is ideal for you.
Whatever you choose, start and stick to it, choose a day and make sure you are consistent. You may wish to set a schedule or plan your content to help you avoid overwhelm and have a system for your content marketing.
[The Most Audacious Action Planner](https://theaudaciousagency.com/audacious-planner/) can help.
#### **6) Marketing & Promotion**
Map out the sales journey for your client, so you know the touch-points and what they are going through at what time. This way you can deliver them with engaging and relevant content to help them along the journey to becoming one of your raving fans. Ideally this takes the shape of an auto responding email series. remember to keep your emails short, to the point and engaging.
Tell stories, share case studies and be friendly. Don’t make every email a sales pitch. Make sure you give them plenty of opportunity to have a chat with you so you can find out more about their specific needs wants and desires.
Yes you need to create some scarcity as the leader in your space, but you also need to be approachable and human.
#### **7) Members Area**
Once someone becomes a client, you need to make them feel right at home. Having a members area that they can access lots of support, be part of a community and feel they are being looked after is vital if you a want long-term, sustainable base of clients. Remember, it is far more difficult to get a new client than it is to sell another product or service to an existing client. So take good care of them. This is all about relationship building and providing valuable content – a members portal/area is where you can have the most income from your personal brand too.
This could be as basic as an invite only Facebook group like [Rocket Launch Your Business](http://bit.ly/RocketLaunchYourBusiness), but ideally you have an area where paid members have to login and they get access to a wider range of content, resources and support than non-paying prospects.
### **One Solution To Rule Them All?**
Ideally you have just one software that provides the entire backend for your personal brand platform. This will make the business easier to manage and keep updated.
You need to integrate where you can, but one tool we love and have used for years because it combines it all and makes it easier is [Thrive Themes](https://theaudaciousagency.com/thrive-affiliate).
Based out of Europe, [Thrive](https://theaudaciousagency.com/thrive-affiliate) provides everything you undergone membership gives you all the **tools and training** you need to start and grow your platform:
- Thrive Architect – drag and drop webpage builder with a stack of nifty add-ons
- Thrive Landing Pages – over 200 fill-in templates, 100% customisableThrive Optimise – A simple was to AB test your pagesThrive Shapeshifter – conversion focused theme builder to make your website rock
- Thrive Leads – Imagine it and you can create lead generators with drag & dropThrive Quiz Builder – Engage your prospects and turn them into potential clientsThrive Ultimatum – Create scarcity with customisable countdown timers
- Thrive Ovation – Collect and display stunning testimonials specific to each web page
- Thrive Widgets – cool and clever sidebars to help your visitors interact with you
- Thrive Optimiser – Simple and easy way to test your headlines and automatically display the best one
- Thrive Apprentice – Membership area to share your resources, training and online programs with clients
- Thrive Comments – Incentivise engagement with likes, upvotes and commentary
Additional to all this, there are a stack of training videos in Thrive University and the [Thrive](https://theaudaciousagency.com/thrive-affiliate) team are constantly upgrading and adding services in one membership fee of just **$19 per month.**
Yes you read that right, it is not a misprint… **Thrive, at $228 per year,** works out to be one of the most economical and affordable solutions if you want to create a personal brand platform that pays you for your expertise.[Click Here to check it out.](https://theaudaciousagency.com/thrive-affiliate)
#### **Your All-in-One Toolbox to Realize Your Entrepreneurial Ambitions Online.**
#### Thrive Themes & plugins, built from the ground up to make your entire website convert more of your visitors into subscribers, customers & clients!
[](https://thrivethemes.com/affiliates/ref.php?id=876_2_1_2)
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Brand Platform, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Income, Income Generating, Influence, Influencer, Landing Page, Lead Generator, Leader, Leadership, Media, Money, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy, Website
---
### [How Do You Work Out Which Award Is Right For Your Business?](https://theaudaciousagency.com/how-do-you-work-out-which-award-is-right-for-your-business/)
**Published:** February 4, 2021
**Author:** Audacious Agency
**Content:**
There are thousands to choose from across industries, niches and company types. You could literally spend hours hunting awards down on search engines, pouring over categories and criteria to find ones that will meet your business objectives. Which ones have the most sway in terms of credibility? There are ways to work that out … but let’s start from the very beginning.
A very good place to start with awards is to **work out WHY you’re entering.**
There are awards recognising individuals, innovation, growth, customer service, business longevity, staff excellence, achievement, marketing or a specific product or service. What is it you want to be recognised for and why?
Think outside the box – you might have a niche business where there are not industry specific awards but you can enter awards around aspects of your business – for the individual’s achievements and journey, for business growth, a marketing campaign that went off, your customer service processes, for innovating in your space.
### **Are you entering to:**
- Boost your ego
- Demonstrate to prospective clients/customers you are good at what you do
- Showcase your expertise
- Highlight how you do things
- Stand out from competitors
- Bragging rights
- Feel good about what you do
#### The next questions to ask **– how will entering and winning this award help your business?**
Awards are great for – business benchmarking, marketing and PR, morale boosters, giving your business an edge, third party credibility. Like anything in the PR sphere, winning an award or making the finals is not a magic sales boom gate – winning doesn’t mean you hit the sales jackpot.
You have to have a plan on how you will leverage the win. PR is all about perception and relationships – both a built over time. It is important to understand your audience intimately – what will float their boat when it comes to announcing your win? Is it making the finals of the Telstra Business Awards or Stevie Awards.
The next thing to do is **find the right award for you**…and that also means finding awards that have a good reputation and pack a marketing/PR punch.
Working out which award is more desirable comes down to understanding your market and your audience – what will float their boat when you tell them you’ve won. In my experience, most people have no idea about awards so you could say you won a chook in a raffle and your fans will support you anyway.
As for reputation and credibility, there are things you should look out for. There are many vanity awards out there in business award land, so when it comes to weighing up what is a credible business award, this is what to look for when it comes to awards that may as well be the chook in chook lotto:
**A is for effort** – an award shouldn’t be easy to get; you’ve got to put in the effort. If an ‘award’, out of the blue says you’re shortlisted and you never entered it or heard of it, I’d run for cover. I’ve seen people celebrating their wins, but they really did nothing to win (and now being asked to pay $1000 to appear in the ‘winners’ magazine.) I came across one recently and did their ‘nomination’ process. Guess what? We won!!!! But they didn’t look at our financials, stats, insights, we didn’t answer any criteria, so I’m not sure how or why we won.
**Unlimited winners, categories and finalists** – if it looks like every child wins a prize, back away. Winning an award should be an elite activity. Although there are some business awards that do have lots of categories to cater to multiple industries, their judging process is vigorous, and you have to jump through the criteria hoops to win.
**Payment** – if you have to pay to use the logo or buy the trophy or pay to be in the winner’s marketing, it’s not about the accolades but making money for the ‘award’ organiser. However, there are some credible awards that do charge entry fees to cover the costs of the awards platform, marketing and trophies. You may be asked to pay to have the trophy sent to you, but that’s ok to pay for postage. Contrary to the negative Nancies, paying an entry fee doesn’t diminish the value of the award – it’s not cheap to run an awards program and unless it is a big multinational like Telstra, the organiser does have to cover costs. Think of the entry fee as a marketing cost.
**All about the votes** – People’s choice awards are nice but not really a reflection of skill, business nous or expertise. These are popularity contests – if you have a huge database, chances are you will win. These awards are not based on merit and that is what you want if you are going to put in the time and effort.
### **Credible awards have:**
- A panel of industry or business professionals judging the entries against strict criteria that clearly and openly shares their credentials
- A judging points scale or checklist the entry has to meet and is judged against
- Clear, established timeline and process and entry requirements including entry fees and what is required to enter
- A nomination and judging process clearly outlined (it is ok to nominate yourself)
- An awards event to present to the winners (yes, you have to pay. Before you say ‘it’s a money grab’, running events is not the best way to make money.) Many awards organisers LOSE money on the event. For the winner/finalists, it’s an investment in your PR and marketing – photos, speeches and marketing materials which give you oodles of leverage ops).You have to do some work to figure out which is the best one for you and what will add the most value to your business. It is not a simple process because like any marketing you do for your business, you have to put time, resources and energy into getting it right – read their guidelines, talk to previous winners about their experience or engage with an awards specialist to find the right ones for you.
The final thing is you must **have a plan to leverage your win**. In my experience, most people have no idea about awards so you could say you won a chook in a raffle and your fans will support you anyway. Entering and winning is just one aspect, PR communicates the value and weight of the award you’ve won or made the finals.
Create a marketing/PR plan on how you will use your win to get in front of more people.
**Do these things so you can share the news far and wide, and over time:**
- Media attention – what is the story behind your win?
- Blogging – write about the process, what you learnt, who helped you, what you’re grateful for
- Videos – of your acceptance speech (even if you don’t win), talking about the process, what it means to you
- Use the logo – email footers, website, social media
- Podcasts – get on these to talk about your business
- Customers – write thank you letters to your customers for their support, share your news in a newsletter or email
- Photos – of the trophy/medal/certificate, of you at the event, with your team
#### **There is no place in business for modesty – now is your time to stand-out & shine!**
#### Check out the award-winning tools and packages we have to help you enter, win and leverage awards to become the stand out leader in your space.
Get started for FREE!
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Brand name, Brand Platform, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Income, Income Generating, Influence, Influencer, Landing Page, Lead Generator, Leader, Leadership, Media, Money, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy, Website
---
### [Clubhouse – Outhouse, Crowded House, Sh*t House Or In Da House?](https://theaudaciousagency.com/clubhouse-outhouse-crowded-house-sht-house-or-in-da-house/)
**Published:** February 4, 2021
**Author:** Audacious Agency
**Content:**
Lessons from week one on the newest social platform that focuses on audio.
When the posts starting popping up about this new fandangle social platform, I did an exaggerated eye roll. Really? Another platform? I struggle to keep up with all the ones I’m already one.
But some people I really respect were raving about it so I thought, what type of PR am I if I don’t explore it?
So, after one week I have come to the conclusion that is is going to be the best thing or worst thing someone in business can add to their profile building strategy. Yep, not really helpful. Stick with me:
#### **1: Bright shining object**
If you already feel you suck with your current marketing, adding another to your marketing toolbox is not going to make your life any easier. Clubhouse can be addictive – listening to interesting people, connecting and learning. But if it means you are not getting done what you need to get done, maybe it is not the right time for you.
#### **2: No marketing plan or clear understanding your audience**
Our primary goal in business is to market our business. A well thought out plan is essential for growth and sales. If you don’t really understand your audience, you will spend a lot of time on Clubhouse in the wrong rooms. AND if your time on Clubhouse is not adding value to your overall marketing, then you are really procrastinating.
#### **3: Get your bio right – tell a story.**
Your bio is the first thing people see when they are working out whether to follow you or invite you to collaborate. The first three lines are important – include things you are proud of, things you’ve accomplished and what you do. Try not to be too salesy.
#### **4: Pick the right rooms**
There are SO many rooms to choose from. Go back to your marketing plan, the understanding of your audience so you are hanging in the rooms that will add value to your learning and connect you with people who align with you.
#### **5: Actively participate**
****Listen, talk and ask. It is easy to sit quietly and not take part in the conversation but you have an incredible op to ask questions of some incredible minds who are giving their time for free. Tap into that. I was in a room this morning with some incredible woman and someone said something I didn’t agree with. I put my hand up to talk … and the nerves started. I wanted to leave. I didn’t. I said my piece and made a couple of great connections to do some work with. If Clubhouse does fit with your strategy, make time in your diary to pop into rooms every day to build those relationships.
#### **6: It’s not about sales**
If you think it is a space to flog your wares, it isn’t. Like Adam Grant’s book Give & Take, give, give, give before you take. Great profile building comes from building relationships and know, like and trust. The sales will come. But like all profile building, it takes time and a degree of patience.
#### **7: Don’t succumb to FOMO**
Watching people scramble for invites was like being at the beach watching seagulls fighting for hot chips. It’s a great marketing ploy. You are NOT going to miss out. All social platforms start with a bang – and if the developers do the right thing, it will be here to stay and you can still jump and make it work for you. Did you know Gmail was invite only when it launched? It is still a great comms tool. When I joined Facebook, it had been around for years but with time, strategy, persistence and consistency, it is one of the most valuable social channels for me.
#### **8: Great ops to collaborate and co present**
Who has an aligned skill with you? Reach out and co-moderate a room, start conversations, give your insights and wisdom and spread the love. Who knows where these collaborations will lead to?
#### **Your All-in-One Toolbox to Realize Your Entrepreneurial Ambitions Online.**
#### Thrive Themes & plugins, built from the ground up to make your entire website convert more of your visitors into subscribers, customers & clients!
[](https://thrivethemes.com/affiliates/ref.php?id=876_2_1_2)
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Brand name, Brand Platform, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Income, Income Generating, Influence, Influencer, Landing Page, Lead Generator, Leader, Leadership, Media, Money, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy, Website
---
### [Want To Know How To Strengthen Your Brand Right Now?](https://theaudaciousagency.com/want-to-know-how-to-strengthen-your-brand-right-now/)
**Published:** February 5, 2021
**Author:** Audacious Agency
**Content:**
Success isn’t made over night!
\* disclaimer … marketing takes time. It’s not a super powered magic bullet. It’s taking a series of actions consistently and persistently. It’s not something you turn on and off. If you can’t afford a marketer, then do the things you can do. JUST. DON’T. STOP.
### **You have to do 6 things:**
****
#### **1. Get jiggy with your target audience and messages**.
Marketing 101 is getting these basics nailed. If you don’t know what your saying and to whom, you’ll be shooting into the breeze. Be genuine and real in how you show up…let’s not go back to over the top cheesy lifestyle promotions or it’s all sunshine and rainbows. Keep it real. Keep it well rounded.
#### **2. Give it away now.**
Content. Share actionable useful content. By sharing precise and helpful tips, information and insights you build trust and connection. Share it on social, in groups, with digital publications, in interviews, webinars, Lives.
#### **3. Get online.**
****Register for Google Business. Find ops to be featured on sites that have your audience, just on a bigger scale. Make sure your web content and website is SEOd, your images meta tagged and you’re taking advantage of ops in tools like SourceBottle and The Weekly Rocket.
#### **4. Spruce up your socials.**
Refresh your bios or put one up on all your profiles. People will be slower to engage with you if they don’t know who you are. Engage in groups – pick a couple that align with you and your audience and get active. Fix your images – make sure the photo of you is recent. AND engage.
#### **5. Get published.**
****Take a series of blogs you’ve written and publish an ebook, upload to Amazon, use as a lead gen. Write for third party sites like Medium and Thrive. Seek out media ops.
#### **6. Celebrate your wins.**
Awards are such a good way to not only pat yourself on the back for achieving but great third party credibility There’s still awards running this year.
When you weave all of the above into an actionable, measurable and focused strategy that you execute over the next 12 months, you’ll come out the other side with a solid and visible brand.
#### **Your All-in-One Toolbox to Realize Your Entrepreneurial Ambitions Online.**
#### Thrive Themes & plugins, built from the ground up to make your entire website convert more of your visitors into subscribers, customers & clients!
[](https://thrivethemes.com/affiliates/ref.php?id=876_2_1_2)
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Brand name, Brand Platform, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Income, Income Generating, Influence, Influencer, Landing Page, Lead Generator, Leader, Leadership, Media, Money, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy, Website
---
### [Are You A Business Princess?](https://theaudaciousagency.com/are-you-a-business-princess/)
**Published:** February 5, 2021
**Author:** Audacious Agency
**Content:**
Sometimes in business you just have to suck it up, stop being a princess and do the things that scare you!
There is so much to do in business, and it’s impossible for one person to be an expert at it all. But you have to get a handle on the basics.
If you want business success, you have to invest. There is a cost and a price to do that.
Say you don’t like marketing or selling, don’t have a budget for it or you don’t know what to do.
You know, deep in the cockles of your heart, that to grow your business you HAVE to market it, you HAVE to sell, otherwise you may as well go get a job.
To get clients and to make money you have to tell people what you do, how you do it and then ask for the sale. Basic business.
This is where you weigh up the cost vs price:
### **The cost:**
- Your time to learn how to do it or find someone to do it for you, your effort.
- Put into practice what you have learnt and don’t give up because it is hard, your time – to be persistent and consistent with your efforts so people get to know, like and trust you (there is no magic bullet to do this … it takes time).
- The not very successful cross-my-fingers-and -hope-strategy and allowing your discomfort about marketing will cost you your business.
### **The price:**
- The dollar amount of what it will cost you to learn how or to get someone to do it.
- You need to decide what you are prepared to spend. But you have to spend something – your time or money.
If you can’t or won’t do what has to be done, then you have to pay for it. The tradeoff is it will have a price tag attached…
…and when you complain about how much it costs to write a media release, or create a marketing plan or a FB ad, remember, you don’t have the skill or expertise (and the person who does has put in their 10,000 hours and that has value).
We can tiptoe around it but the reality is being in business is all about the climb.
You are going to have to do things you never thought you would have to do – like promote yourself and close a sale. As Yoda said ‘ do or don’t do, there is no try.’
If you don’t have the results you want, look in the mirror.
It’s about being comfy with being uncomfortable. It’s about the stretch and that delayed gratification that we seem to have forgotten is how we grow and learn.
#### **Your All-in-One Toolbox to Realize Your Entrepreneurial Ambitions Online.**
#### Thrive Themes & plugins, built from the ground up to make your entire website convert more of your visitors into subscribers, customers & clients!
[](https://thrivethemes.com/affiliates/ref.php?id=876_2_1_2)
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Brand name, Brand Platform, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Income, Income Generating, Influence, Influencer, Landing Page, Lead Generator, Leader, Leadership, Media, Money, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy, Website
---
### [How To Support A Small Business](https://theaudaciousagency.com/how-to-support-small-business/)
**Published:** February 9, 2021
**Author:** Audacious Agency
**Content:**
Lately, I’ve read two articles about retail that annoyed me! One was about all the retailers shutting up shop. The other about a hack of an up and coming Aussie brand. This is nuts.
The first one pointed out that as consumers, we’ve gotten used to never paying full price, expecting discounts and how many retailers make a mockery of sales with their never ending 70% off. The other was someone who didn’t want to pay the price for a quality product and came up with a cheap Kmart hack.
Then I read about an online store customer who was posting her venom everywhere because she was pissed off she missed the 10% off sale and wanted to be refunded the difference.
This is why I’m annoyed. When we complain about the price of a product, especially one made by an Aussie small business, not a big chain, we’re diminishing the work they’ve put in to bring this product to market.
This is a person who has gone out on their own, come up with an idea and poured their heart and soul into bringing it to life.
They’ve dedicated time, IP, materials, money, often mortgaging their home, invested in insurance and manufacturing. Then there is the commitment, sacrifice, learning curve and lessons and all the other costs associated with it. Chances are they are probably not being paid.
They’ve created a product that fills a gap or solves a problem.
The market, rightly or wrongly, doesn’t see or care about the effort or time put into the product. Or understand the ripple effect of buying local and supporting small business.
They expect bottom dollar prices, ongoing bargains, instant gratification, and big discounts. Kmart has trained us well – providing cheaply made stuff for very little.
As someone wisely pointed out to me “there is a place for the Kmarts, Bunnings, Wooworths, Coles and McDonalds of the world. They provide employment and business opportunities for Australians.” They do. My son wouldn’t have a job if not for the multinationals.
This is not about whether the big guns exist in the marketplace, many are doing a fine job of putting themselves out of business. Something needs to change in the retail space.
The big mass produced chains provide products for less. I totally get saving a buck and being on a budget. I’m no money bags and can be a tight arse. I’ve been skint and had to buy what I can afford from these outlets. But as I have gotten older, I realise there is a cost and price to all we do.
While I save money on buying something cheaper, chances are I will have to replace it sooner rather than later. Take the laundry hack I mention above – while the lady saved heaps of money making her hack, is the plastic laundry grade, will it hold up against whitening agents, how long before it breaks apart with little bits of plastic needing to be picked out of her clothes or is it BPA free?.
Compared with high quality product she said was too expensive (at $60), it’s made of highly quality BPA free products, is sturdy, well designed (it won a Good Design Award) and is made by an Aussie mum who saw a gap in the market.
If I have the chance to buy from a small business, to support our economy and theirs, by paying a little more, I will. Even if I have to save up for it, suffer a little delayed gratification.
I’m drawing my line on the sand. I’m not buying anything more from cheap, mass produced stores. I’m going to buy from second hand stores where I can and I’m supporting our small businesses, especially after the fires when investing in our people is even more important.
#### **Your All-in-One Toolbox to Realize Your Entrepreneurial Ambitions Online.**
#### Thrive Themes & plugins, built from the ground up to make your entire website convert more of your visitors into subscribers, customers & clients!
[](https://thrivethemes.com/affiliates/ref.php?id=876_2_1_2)
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Brand name, Brand Platform, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Income, Income Generating, Influence, Influencer, Landing Page, Lead Generator, Leader, Leadership, Media, Money, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy, Website
---
### [We’ve Forgotten Our Manners When It Comes To Business Etiquette](https://theaudaciousagency.com/weve-forgotten-our-manners-when-it-comes-to-business-etiquette/)
**Published:** February 9, 2021
**Author:** Audacious Agency
**Content:**
Is it just me? Or does it seem like being punctual for meetings, saying thank you and paying bills on time are becoming ‘old fashioned’?
We live in a fast-paced world, but that shouldn’t mean we abandon common courtesy and good manners. It is easy in the hustle and bustle of modern business, with so many things being juggled by so many, to skip over this pesky intrusion in our busy day, but it could come at a cost to a business.
This lack of manners is becoming more prevalent in the small business space.
Things like:
- Ignoring messages
- Not showing up to meetings (and not bothering to let the person know who is meeting them)
- Reneging on business agreements (because they know the person cannot afford a lawyer)
- Not following through on work promised
- Answering the phone during a meeting
- Not RSVPing to events
- Bad mouthing people on public forums.
Our grandparents must be wondering what has happened to us.
Bad manners are bad for business. It is a smaller world now with social media and word of mouth powerful tools to share information. What all these manners infractions comes down to is a lack of respect – for each other, and people’s time and efforts.
## **Business etiquette 101**
****
It is time to go back to school. Here are few reminders on how to treat each other in business.
#### **Meetings.**
If you’ve made a time to meet someone, leave on time so you aren’t late. Of course, things come up so if you going to be late, call or message instead of leaving someone wondering if they have the right day and right time. If you cannot make it, try to give that person plenty of notice. There is nothing more annoying when you have a busy day to get a message 15 minutes from an appointment time that they can’t make it. Respect people’s time. You aren’t the only busy person on the planet.
#### **Mobile phone.**
Put it away during meetings. No, you are not being polite by turning it over. You’re saying to the person you are meeting if something more important happens, you’re happy to abandon them. There was a time when we all survived without carrying our phones around; surely any phone call or message can wait an hour until the meeting is over.
#### **Invoices.**
There’s nothing more annoying than having to repeatedly chase invoices. If you cannot pay on time, let the business know so they can work around it. If they message asking when you’ll pay (because you are late) ANSWER them. It’s so rude to ignore them – they have bills to pay, families to feed and shelter and staff to pay. As a small business, they understand sometimes cashflow is slow. The key is communication.
#### **Agreements.**
If you start working with someone and they’ve taken time to onboard you, brief you, explained the process and set up the project plan …and you decide after a month, you don’t have enough money, or it’s not the right time for you, communicate that ASAP. If you’ve signed an agreement, it’s legally binding. Sadly, many small businesses cannot afford to hire a lawyer when there is a breach of contract and they’re left in the lurch. Stop and think before you sign a contract – do you: have the funds to see the contract out, understand results are not instantaneous and take time, understand it is an agreement? If for any reason you must break the contract, give the business provider plenty of notice.
#### **RSVPs.**
You’ve been invited to an event. You respond ‘GOING’. Then the event organisers must spend time chasing you for payment or to confirm your attendance. Or perhaps you are one of those people who hedge their bets, responding ‘MAYBE’. Be a person of your word; if you say you’re going, go (unless you are sick or something urgent comes up). Don’t respond unless you intend to go. Events take time, planning and money to organise, so when you play hard to get, you’re causing undue stress and frustration for the organiser.
It really does not take a lot to be polite. A few minutes of your time to remember the person you are standing up, not paying or who’s constantly chasing you is another human being. Treat others with respect and you will get it back in kind.
#### **Your All-in-One Toolbox to Realize Your Entrepreneurial Ambitions Online.**
#### Thrive Themes & plugins, built from the ground up to make your entire website convert more of your visitors into subscribers, customers & clients!
[](https://thrivethemes.com/affiliates/ref.php?id=876_2_1_2)
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Brand name, Brand Platform, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Income, Income Generating, Influence, Influencer, Landing Page, Lead Generator, Leader, Leadership, Media, Money, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy, Website
---
### [How To Choose A Brand Name](https://theaudaciousagency.com/how-to-choose-a-brand-name/)
**Published:** April 23, 2020
**Author:** Lauren Clemett
**Content:**
Most professional services providers like to choose a brand name that explains what they do.
But it really isn’t necessary, or even a good idea to be so self explanatory.
Much as you might think it’s necessary to describe what you do, you can choose a brand using a powerful science that engages more emotionally with your prospect’s brain.
It’s called Neuro-branding, and is the understanding of how the brain ‘sees’ brands.
Using Neuro-branding to create your brand name gives you a totally unique brand that actually means something.
The reason you might think the idea of a descriptive brand name is best, is your own innate desire to explain what you do.
It’s only human nature to want to be understood and as a coach, mentor, trainer or consultant and you also probably want to stand out from the competition.
Yet the most iconic and easily recalled brand names do nothing to explain brand benefits and have massive recognition.
Leading technology companies seem to have gone fruity, with [Apple](https://www.apple.com/), [Blackberry](https://us.blackberry.com/) and [Orange](https://www.orange.com/)
Pizza playing [Dominoes](https://www.dominos.com.au/) and social media going [Twitter](https://twitter.com/).
It’s also untrue that your brand name needs to be descriptive in order to be SEO friendly.
All the web developers and SEO experts I’ve talked to agree it’s more important to be consistent with keywords and focused quality content, than to have a brand name that includes a specific word.
That is, of course, unless your business is a Boston Bakery or Plimmerton Plumber.
For professional services providers, who struggle with brand names because they are selling the invisible, it’s so much more important to stand out because of your story, than your location.
Some take the easy way out and name their business with their own name.
But that’s even more risky and not a clever way to create an asset or a meaningful brand. [You can read more about why using your name for your brand is not a good idea here.](https://ultimatebusinesspropellor.com/brand-your-business/)
In reality, there are only three categories of brand name to choose from, and only one of them is a descriptive name, so that makes it easier for you.Created, abstract or descriptive.
### **1) CREATED**
##### Created brand names include;
- Google – a googol is a very large number – a ‘1’ followed by a hundred 000’s – the idea being that Google delivers the most search results
- Xerox – which has become an eponym (the echelon of brand names like Hoover, Kleenex and Band-Aid) where a proprietary name is used as a verb, or to describe a general use
- Adidas – is Adolf ‘Adi’ Dasslers name joined together, interestingly his brother Rudolf’s brand is Puma, which belongs in the next category of abstract names.
You can certainly create a brand using your name like Adolf Dassler did, or play around with the spelling of a word – like cloud business Xero, to come up with something iconic and unique – this helps with domain name, business name registration and trademarking too.
Some of the brand name case studies we’ve helped create using this category which have brilliant brand stories:
### Wellness Practitioner branding
### Vurv\*
Natural thyroid specialist clinic, unusual spelling of the word verve, meaning energy and vitality, which is what you want if you have thyroid issues.
### Business Coaching branding
### B!zmot Business Consulting
This consultancy helps business owners to find their “Business Moment Of Truth” so they can focus on what really matters.
### health coach branding
### Amoci
Amoci is sanskrit and means ‘releasing from bonds’. It was chosen as the brand name for a back pain removal consultancy with the tagline liberation from back pain.
### **2) ABSTRACT**
##### Abstract brand names include;
- Apple – a fruit or tech company
- Twitter – a social media platform or a noise a bird makes
- Dominos – a pizza chain or a child’s game
These incredibly well known brands in this category such as Virgin, are easy to identify because they are simple, short, catchy and easy to pronounce so the brain loves them even though they theoretically used out of context.
Play around with ancient languages or Greek mythology like Nike – the goddess of victory, to find a name that tells your brand story and create emotion.
Some of the abstract brand case studies from those we’ve helped include:
### jewellers branding
### Burgundy – Bespoke Jewellers
As a colour, burgundy is very regal, indicating luxury and service but also Lady Burgundy was the first women ever to be proposed to and receive a diamond engagement ring.
### mindset Coaching branding
### Pitbull
Mindset Coaching. Enabling this mentor to live her brand and be more confrontational than others in her sector.
### Business Consulting branding
### Wildfire
Chosen because their approach and programs, sweep through an overwhelmed business, burning away old thinking, nurturing change and bringing about fresh, new growth.
### **3) DESCRIPTIVE**
##### Descriptive brand names include;
- The Cheesecake Shop
- carsales.com
- Jims Mowing (and many other variants including Jims Cleaning and Pet Washing Services).
There is not much to explain with brands in this category, which is why they have far less meaning in terms of Neurobranding, or getting an emotional message to engage the human brain.
Some of the descriptive brands we’ve helped create include:
### Beauty Clinic branding
### Realskin Clinic
Focusing on their ideal client, women who want to take care of their skin without looking fake. They value real service.
### Health & Wellness branding
### Soothe Mobile Massage
Taking care to those who need it in aged care and with disabilities. Taking the time to deliver comfort and relief.Mobility in many ways.
### Office Supplies branding
### Ezi Office Supplies
When they were called Sharpe Office Suppliers customers got confused and thought they sold fax machines!The new brand makes sure running an office full of staff and never running out of stationery, is ezi!
##### 4. What To Avoid
Oh and by the way, you should avoid using an acronym for your brand name too…
What’s wrong with using letters given IBM, ANZ, UPS and a host of others brands do exactly that?
Remember what I said about the importance of generating an emotion with your brand?
How can three letters of a brand name generate any sort of emotion? IBM and ANZ at least use blue in their branding to create a feeling of safety and reassurance. UPS is brown and gold, indicating down-to-earth but quality service.
The brain doesn’t think in words, it thinks in pictures and it’s just too difficult to instantly convey a brand essence with an acronym, especially when you are starting out in business, so avoid it if you can.
The most important factor in choosing a brand name is to create meaning. For you, your ideal client and for their brain.
### Get The Most Audacious Marketing Action Planner
#### To find out more about the most audacious marketing action planner and how it can help you avoid overwhelm and stand out in 2020.
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Facebook, Instagram, Media, Name, Naming, PR, profile
---
### [Personal Brand Building Tools You Can Use For FREE](https://theaudaciousagency.com/personal-brand-building-tools-you-can-use-for-free/)
**Published:** September 10, 2020
**Author:** Lauren Clemett
**Content:**
Building a personal brand takes time.Fact is, it’s going to take 3 years consistent effort before your brand really takes off with constant media interviews and event managers asking you to speak.
Building a personal brand requires tenacity and dedication (along with a touch of insanity) to become a stand-out, in demand brand.First you’re going to have to choose the #1 thing you want to become well known, well paid and wanted for to gain the clarity of purpose with a set direction, otherwise you’ll get distracted and overwhelmed.
Once you’ve done that, you will need to be really active if you want to rocket launch you, your brand and your business and you’ll need to have some useful tools to help you grow your brand and to track and measure your progress.Here are 10 FREE Personal Branding tools to help you stand out and really get your brand out there…
## **Branding Tool #1: Sourcebottle**
Having your image and story in print or on the TV or radio is one of the best ways to build your brand. But how do you know when a journo is looking for your story?Simply sign up to [Sourcebottle](http://www.sourcebottle.com/) and get media alerts into your inbox, so you can respond directly to the publication, channel or journalist.Here are some tips to make it work:
– Respond quickly. The media work on tight deadlines, and remember to consider each response as a unique opportunity to share something their readers/viewers would like.
– Make sure you are answering a relevant call out.Don’t respond to requests that would be a real stretch for you to answer in an interview.- Don’t respond with the same generic message every time and make sure you include why they should listen to you, include your bio, background or credentials.- Add an image to the response. The media love it when you give them everything you need.Don’t worry if it takes a while before you get an answer, keep responding to the requests that come through.
Keep an eye on what gets published. On many occasions my response has been used in an article without the journalist even getting in touch.
Which brings me to the next free personal brand building tool and it’s a really good way to keep track of when your name is mentioned online…
## **Personal Branding Tool #2: Brand Yourself**
Sure you can [Google ](https://www.google.com/)your name to find out what’s online about you…(remember to do an incognito search to avoid seeing what your search history brings up)…
But what if you could not only discover what’s being said online about you, and rate it as important or not?
You can monitor the influence you have online with a simple tool you can get for free called www.brandyourself.com
The nicest thing about [brandyourself.com](http://brandyourself.com/) is that not only can you manage your online presence, you can also track where your comments, articles, mentions take etc have appeared, and share them in your own feed, creating great interconnecting links.
So what kind of content is the best to share in order to rocket launch your personal brand?
Here’s the next free personal brand building tool…
## **Personal Branding Tool #3: AnswerThePublic**
As a stand-out specialist, you need to be creating good content that you KNOW will get clicks and comments.
And it’s all about asking the right question.Wouldn’t it be great to read the minds your prospects to discover what questions they really, really wanted answers for, so you could create content and headlines that engaged?
That’s exactly how [AnswerThePublic ](http://answerthepublic.com/)can help you build your personal brand.
Simply type in the topic you want to know the questions for, buying a house, appointing an accountant, hiring staff, finding a lawyer, using a coach…and get all the questions that are asked on search engines so you can format your headlines and content.
If content is king, then engagement is the queen of hearts, so by sharing valuable, relevant content when it’s most needed, is the best way to engage with your ideal prospect.
The benefit is that not only do you get to share your top tips and best content, you are almost guaranteed it will get engagement.
Tip: It’s also a great way to find keywords to include in your website, blogs and marketing to improve SEO.
You can use this tool to create headlines that generate the most engagement and there is another very cool, free tool to check if your headline is going to resonate too…
## **Personal Branding Tool #4: SubjectLine**
The headline you use on your content can make all the difference between going viral and hearing crickets…
[SubjectLine](http://www.subjectline.com/) gives you a score out of 100 for your headline, along with tips on what you’ve done well, what you have missed out and how to improve it.
Use it to check the headlines on your ads, emails, landing pages and even your printed marketing material.
Now you have some great content, with perfect headlines that improve your chances of being seen, and listen to, how do you ‘get it out there” without taking up all of your time?Bringing in the next tool you can get started with for FREE to schedule all your social media…
## **Personal Branding Tool #5: Buffer**
Scheduling posts makes huge sense when you are building your brand and Buffer has got to be one of the easiest tools to do exactly that.
It can schedule your posts to Pinterest, Instagram, Twitter, Linked-In, Google+ and Facebook.
It’s free to get started with 10 posts and if you want the full package with as many channels as you like with as many posts as you like, it’s just $10 a month.
[Buffer](https://buffer.com/) also gives you stats about your posting, enabling you to repost the popular posts and tells you what day and time your posts should go out on based on your audience behaviours.
SuperTip: To become a well known and respected personal brand online, your content still needs to be engaging, not just me, me, me all the time…
So here’s a formula for you to share the right content that builds a trusted personal brand, because the last thing you want to do is only talk about yourself.
The 30/30/30/10 Rule:30% about you – your story, content, events, case studies etc
30% news about your industry – shows you’re at the coal-face
30% information – be generous with your top tips to create value
10% fun or inspirationSo where do you find all that great content to share with information and news pertinent to your industry?That’s the next fabulous free personal banding tool I absolutely love…
## **Personal Branding Tool #6: Google Alerts**
Google Alerts sends the latest topic relevant news into your inbox for free.
Simply go to [GoogleAlerts](https://www.google.com/alerts) and set it up to automatically direct any article posted online about the subjects you have chosen to get alerts for directly to your gmail account (gmail is free too).Tip: You can select which inbox it goes to – I use Forums to put all my google alerts so they don’t clog up my primary email.Get started by selecting a couple of topics that you could get information and news for, perhaps 6 to start with and set it going.Once you have a few alerts, set aside perhaps 1 hour a week to scroll through for relevant articles to share.
You can always update the alert topics you get over time, based on the results you get.
So what’s the point of sharing other people’s articles and how does that help your brand?Sharing news indicates that you are up with the latest happenings in your industry, that you are an informed specialist and worth listening to.There’s also a very cool free tool that adds your brand to what you share….
## **Personal Branding Tool #7: snip.ly**
When you share any article online, you can now add a call to action footer to encourage viewers to click back to your brand and business.
This includes an image (which I suggest is your headshot so people know they are dealing with a real person), a short headline and a clickable link to your web page.
You can get 1000 clicks and one CTA for free and upgrade to do more, including split testing.
At time of publishing, the basic personal branding package is just $29 per month.[snip.ly](http://snip.ly/) also integrates with Buffer, making it a very cool way to automatically share great content that helps your expert authority and gives your followers a clickable link to your brand.
Big tip: Always use an image when you post online. Posts with images get noticed 100 x more than simple text based posts. Video is even better, but at least an image can stand-out for your brand.
Of course there is a free tool for doing just that which you are going to love…
## **Personal Branding Tool #8: Canva**
Sharing images is great but it’s even better for your brand to become recognised.[Canva](https://www.canva.com/) enables you to create branded images and memes (an image, video, piece of text, typically humorous in nature, that is copied and spread rapidly by Internet users) using eye-catching images and quotes.
You don’t have to have a creative bone in your body to use Canva either. The easy to use, pre-created templates and ‘drag and drop’ style tools enable you to generate impressive images that look great.You can also upload your own images, but you get a huge number of templates for free when you get started.
Tip to make the most of this tool: Inspirational quotes get massive coverage and are often the posts that are liked and shared the most, spreading your brand far and wide.
Simply go back through your blog content and select a segment that stands out as a great quote you can use. Then find a template and image that suits in Canva, add your name, business name or logo to the image and share. Voila!
You can download the meme to post whenever you want, and even share to social media direct from Canva.
Sharing images on social media and in blog posts is great, but remember to also share your fantastic content with your raving fans, delivering your ‘gold’ direct to their inbox…
## **Personal Branding Tool #9: MailChimp**
One of the first activities you need to do to build your brand is to “Grow your list”.
Having a database of clients, prospects and leads creates a solid foundation for you to build your brand reputation.
[MailChimp](https://mailchimp.com/) is extremely popular, with over 15 million users and is possibly the easiest email marketing tools to get started with.
It’s free to get started and you can easily use one of their many templates, with simple drag and drop function to create great looking emails.
MailChimp also helps your email avoid your recipients spam folder and handles images and video links with ease.
You can upgrade to get an opt-in box to put on your website and it links with Facebook so you can capture leads and use auto-responding emails to connect with your audience when they opt-in to your database.It now also has an e-commerce function, with great reporting so you can use MailChimp as your sales funnel.It’s also vital to build your list of you want to become a best selling author and you can do that with the next free personal brand building tool…
## **Personal Branding Tool #10: Amazon**
There’s nothing better than to add the title ‘Best Selling Author’ to your bio to build your brand, and you can do it for free!
Yes, that’s right, you can upload a book to [Amazon Author Central](https://authorcentral.amazon.com/) and it won’t cost you a cent.
It takes an investment of time to create your book but here’s an outline of the steps to make it easy:
1. Decide who you are writing the book for – who is your reader
2. Braindump everything you know that you could share to help them?
3. Mind-map your book to outline the chapters and flow
4. Record each chapter and get them transcribed
5. Get the transcription edited by a good ghost writer
6. Create the cover and format the text for Amazons platform
There is a definite marketing process after that to become a best-seller, which I share in the [Maximum Velocity](https://ultimatebusinesspropellor.com/maximum-velocity/) Program, but Amazon is an awesome channel to build your personal brand with a book, even if it’s not a best-seller.
Writing a book and becoming a best selling author does gives you the edge if you want to build your personal brand through speaking, because event organisers want speakers who know their stuff.
Speaking for free is a great way to get started, not only giving you exposure but also allowing you to test and practice your content and presentation.
Approach organisations or clubs like Rotary, Lions and other community groups to offer your services, or attend other events who have regular speakers and offer to speak when they need someone new – check out local Meet-ups.
Tip: Make sure you have an up to date speaker bio available on your own website, including testimonials, photos and video of you speaking, plus bullet pointed topics and clear outline of who your ideal audience is.
But there is also a free personal brand building tool to become an in-demand speaker…
## **Bonus Free personal Branding Tool #11: SpeakerHub**
SpeakerHub connects speakers to events and offers you a free listing to be found, but more importantly, they send you loads of tips to get gigs, create professional presentations and alerts for speakers wanted.
Go sign up to [SpeakerHub](https://speakerhub.com/) and get on there!
Have you found these Personal Brand Building Tools helpful?
I share loads more cool personal branding tools, tips, media opportunities and speaking gigs in the [UBPers Members Only Facebook group](https://www.facebook.com/groups/TheUBP/), which you can join if you are in the Award Winning [Authority Rocket Personal Branding Program](https://ultimatebusinesspropellor.com/personal-branding-authority-rocket-program/).
Become Well Known, Well Paid & Wanted… get started for FREE, Just [CLICK HERE](https://ultimatebusinesspropellor.com/personal-branding-authority-rocket-program/).
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Can Personal Branding Help You Love What You Do?](https://theaudaciousagency.com/can-personal-branding-help-you-love-what-you-do/)
**Published:** July 31, 2020
**Author:** Lauren Clemett
**Content:**
On Valentine’s Day we declare our love for the special people in our life, even though we spend most of our time apart from them, working.
Author Annie Dillard once said, “How we spend our days is, of course, how we spend our lives.”
The average person will spend 90,000 hours at work in their lifetime.
So do you love what you do?
Is what you do, worth the time you spend away from those you love?The Japanese have a phrase for doing what you love – Ikigai. It is the concept of having a reason for being.But in reality, not everyone was born to be a travel blogger, celebrity chef, sports hero or fitness guru, no matter how much you love travel, cooking, working-out or playing sports.You don’t have to have a job doing what you love, but you should at least, love what you do.it’s more about having a purpose.According to Victor Frankel, Holocaust survivor and author of ‘Mans Search For Meaning’, having purpose is vital to maintain a fulfilled life, and those who have lost their purpose also lose their desire to live.
What is the purpose behind what you do for a living?Is it just to pay the rent, buy you things and afford vacations?
Or is your work, the thing you spend 1/3rd of your life on, fulfilling you and giving you meaningful experiences?Do you wake up each day excited to get into your work, or do you hate Mondays and live for the weekend when you can really do what you love?
### **Valentine’s Day is an ideal day to reflect on what you do and if it gives you purpose and fulfilment.**
This isn’t about giving away all your possessions and living like a monk on a mountain top. It’s not about trying to find the ideal opportunity to do what you love, or some pipe-dream of earning a passive income as you travel the World, blogging about your journey.It’s about loving what you do. The good, the bad AND the ugly.If you are self employed, are you doing something you love so much that you are prepared to go through all the challenges and withstand the rollercoaster ride it takes to build and sustain a business?Do you have the same passion and purpose of St Valentine?
St Valentine was a Roman priest who lived in a time where young people were prohibited to marry. The thinking was, that unmarried soldiers would fight better because if they were married, they would be afraid to fight because of what might happen to their wives or families if they died in battle.
Christianity was starting to influence society, and marriage was becoming a sacred act, but the Emperor didn’t like it. So when St Valentine secretly married young people, and was caught, he was tortured and beaten before being executed for his acts of compassion.
His last act was to write a note to the daughter of a fellow Christian, signing off with; “From your Valentine” and he became the patron saint of lovers.So as you write your card to those you love with the same sign-off he used in 269AD, also take some time to consider if you love what you are doing for a living?
### **Here are 5 personal branding action steps to help you review what you are doing with your time, so you love what you do:**
**1) Consider your dreams and goals**As a child, what did you want to be?What were the things you loved to do?What gave you joy and pleasure?What are the natural skills and talents you were born with?Often we forget that there is value in our innate abilities and that when we are working with these soft skills, we are really at our best.
**2****) Recall three times in your life that you faced real challenges.**How did these change you or make you who you are today?Consider what you did to overcome them.What did you learn from these life experiences?How could you help someone else with these learnings?Can you introduce a process or system from your experiences that enables you to build a business you are passionate about.
**3) Think about who you really want to spend your time with.** Who makes you feel alive, who has a positive influence on your wellbeing?Who lifts your spirit?Who can you most help transform and who will you most enjoy working with?Life is to short to work with horrible people!As Oprah Winfrey said – “Surround yourself with people who are going to lift you higher”.
**4) What do you feel so strongly about that you are prepared to stand and be judged for it?**Personal branding is what we stand up for.What we stand for, makes us stand out.What is happening in your industry that you want to change?What cause will you support?What change do you want to lead?What action can you take that feeds your soul and endorses your life’s purpose?
**5) What do you want to be remembered for?**What is the legacy you want to leave?What impression do you want to make on the World?It doesn’t need to be grandiose, it just needs to fire you up and keep you focused so that you can overcome the challenges that are sure to come your way.Get clear on your legacy, it will help you avoid being distracted into trying to be everything to everyone.
Loving what you do is a vital element to creating a stand out personal brand.
Because people want to know why you are so passionate about helping them. They want to be energised by your passion and motivated by the example you set.St Valentine didn’t die in vain. We still celebrate a day in his honour many thousands of years after his life.
Time is the most valuable currency available to you. We have a set amount in our lifetime, it seems to go so quickly and we always want more.Don’t get to the end of your life wishing you had the courage to create a life you love and do what you love for a living.
Do it now and like Valentine, inspire others to do the same.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Is Gillette The Best A Man Can Get?](https://theaudaciousagency.com/is-gillette-the-best-a-man-can-get/)
**Published:** July 31, 2020
**Author:** Lauren Clemett
**Content:**
If you’ve been living under a rock (and have the beard to prove it) you may not have noticed that yet another brand advocating social change has many foaming at the mouth.
[Gillette](https://gillette.com/en-us/the-best-men-can-be) just launched a ’straight to YouTube’ campaign which plays on it’s 30 year old tagline “The Best A Man Can Get”.It’s not exactly cutting edge, but it certainly has people foaming at the mouth!
The [Gillette](https://gillette.com/en-us/the-best-men-can-be) advert shows men (and boys) behaving badly, then references the #MeToo movement and asks men to hold each other to a higher standard. The campaign begs the question in the viewers mind, am I the best I can be?It closes with a link to [thebestamencanbe.org](http://thebestamancanbe.org/) which outlines their stance and promise to support non-profit organisations in the US designed to inspire, educate and help men of all ages achieve their personal “best” and become role models for the next generation.It’s not new for brands to do this.
Dove’s Real Beauty and Coca-Colas body image campaigns did this years ago.So what has people so lathered up about the Gillette advert?
Basically Gillette is being accused of attacking masculinity with many responding with ‘how dare you’ social media posts and comments.Tabloid writer/editor Piers Morgan tweeted that he had used this brand of razors for years, but considered the advert ‘virtue-signalling PC guff’, leading a charge to boycott the brand.An interesting stance, given that most purchasing of FMCG’s like razors is conducted by women.Maybe Piers (who was called ruthless, arrogant, evil and obnoxious by none other than Donald Trump) has misunderstood the real target audience of this campaign?I don’t believe Gillette are attacking men or masculinity.
Their tagline is “The best a man can get”
They are leveraging off a current movement that is attempting to change the way people in society treat each other.
The challenge this brand is putting out there is “what does it take for a man to be at his best”.
Challenging the “boys will be boys” attitude.
Women actually want men to be men.
We just don’t want them to behave like arseholes.
The difficulty of course, with men responding negatively to this brand and its push for change, is that unless you know what it’s like to be a woman, it’s difficult to be listened to or have your opinion valued.
Imagine if I were to weigh in on black lives matter?I’m an Anglo Saxon white woman from New Zealand, what do I know about the topic!I have grown up with the Maori culture, believe everyone is equal regardless of their skin tone, and I recently commented in favour of the Nike Campaign promoting the anti-anti-racism movement with their Colin Kaepernick fronted adverts (which had redneck Nike wearers burning their shoes but increased their African-American fanbase) but in reality, my opinion, because I have no idea what it’s like to be black, carries little weight.
The difference with the Gillette campaign, is that I know what it’s like to be a women and to put up with boys being boys and the toxic masculinity stereotyped in most adverts (Ultra-Tune, I’ll get to you eventually).Remember, I worked in advertising for over 25 years!
So when men accuse the Gillette brand of trying to make men feel guilty for being men and suggest the agency behind the campaign of ‘attacking men’, perhaps their opinions matter less than the millions of women who are affected by the poor behaviour of men.
I’m definitely heterosexual and happen to be married to the most amazing, generous, loving and strong, masculine husband but even I sometimes think life would be easier if I had a wife!
Women don’t want men to change into women, we are sensible enough to know that will never happen, and we like men to be men.Our very chromosomes and hormones ensure that males and females ARE different. Men find it too difficult to be women for the same reasons women find it hard to be men.
And why should we try to be?Perhaps women and men need to better understand what goes on inside our DNA and why we do what we do?
As for toxic masculinity, and the suggestion that the team behind this campaign was led by a radical feminist, I believe ‘radical’ anything is not great for any real transformation to take place.
Any radical feminism and resulting radical masculine response to the Gillette advert is not growing better humans.
Understanding, insight and the ability and desire to learn about what drives us, so we can evolve and grow is far more important.
I guess the thing I like about this ad (and the Nike one) is that it gets conversations happening. It challenges society. It does what all great social advocacy brands do – it shakes things up a little and gets us talking.
What women do want, is for men to hold each other accountable. And that’s exactly what the Gillette campaign is asking for.
To teach their sons by their own example. To think more with their heart and less with their dicks.
To understand that to be the best a man can get, you need to actually be stronger and more masculine and stand up to old fashioned beliefs and actions that bully and belittle others.
Perhaps everyone could just calm down and consider that maybe [Gillette](https://gillette.com/en-us/the-best-men-can-be) is doing what all brands should do – play a role in influencing our society and culture that leads to positive improvement.
Wouldn’t it be awesome if both men and women started pressuring the media and brands to drop the sexist manipulation and get real?And to the men who say they’ll be switching to another brand because they don’t need Gillette to make them feel guilty as they look in the mirror…You’d only feel guilty if this ad has triggered something in your own behaviour that you may have done, and you now feel bad about it.
Consider that perhaps there are some men who need to see this campaign and feel guilty so their conscience kicks in and they are encouraged to improve their standards of what it means to be at their best.
It is a very scary fact that here in Australia, 1 in 5 women have experienced sexual violence since the age of 15 and each week one woman dies at the hands of her partner/ex-partner.
You would probably agree with Gillette, that something needs to change, and as Michael Jackson famously said, let’s start with that man in the mirror – regardless of which brand of razor he is shaving with.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [3 Steps To Take Action As An Entrepreneur](https://theaudaciousagency.com/3-steps-to-take-action-as-an-entrepreneur/)
**Published:** August 5, 2020
**Author:** Lauren Clemett
**Content:**
So you call yourself an [entrepreneur](https://ultimatebusinesspropellor.com/entrepreneur/)?
It’s one thing to have the spark and creativity of an entrepreneurial brain, but unless you have a work ethic to drive you, you are not really an entrepreneur.
Here are three action steps you can take to help you really get it done and become the entrepreneur you think you are…
The dictionary says an entrepreneur is “a person who sets up a business or businesses, taking on financial risks in the hope of profit.”
Are you living in HOPE?Hope that someone will invest in you and your idea…Hope that you will get the clients you need?Hope your book will get published, your YouTube channel will take off, your database will grow…?Hope is not enough.Wishing and dreaming is not enough.Coming up with ideas is the easy part…making them happen, converting them into reality is hard.So pull on your big girl pants, roll up your sleeves and get to work. Because I have news for you…no one is going to do it for you.And worse, if you don’t take action and put the effort in to be the entrepreneur you say you are, no one is going to believe you or trust you either.
The saying goes “actions speak louder than words”…You may worry about the judgement by others of your ideas, but it’s nothing like the judgement that really goes on.People judge you by your results. They look for signs of success.And that isn’t just the car you drive and your postcode. Everyone knows about debt.And it’s not based on how many followers you have either.Fakers only fool the losers.Other entrepreneurs who are doing the work know what success really looks like, they know the blood, sweat and tears it takes to get there. They look for the real signs of success.
step 1
The way you conduct yourself and the people you surround yourself with.
step 2
The actual number of people you are helping and the results they are getting.
step 3
The impact you are having on the World around you and the change you are leading.
step 4
They way people talk about you, endorsements, awards, media and referrals from 3rd parties.
So what are you DOING today to turn your dreams, ideas and plans into reality?Here are 3 action steps you can take right now to REALLY become the entrepreneur you say you are:
**1) Overcome Fear**Fear may be stopping you from taking action, applying yourself to put in the proper effort, because your mind is sabotaging you.
Gary Vee said “you are not a perfectionist, you are just scared shitless!”
There is no such thing as perfect. It’s ok to be scared!It’s Ok to not know what to do, it’s Ok to ask for help.
It’s not ok to let fear of failure hold you back and to stop you from sharing your greatness to help others.Get a mindset coach, listen to motivational podcasts, read mindset books, do yoga, meditation EFT…whatever it takes to face fear and do it anyway.Stop worrying and start working.
**2) Be Realistic**Ideas are awesome and the entrepreneurial brain is so incredibly good at coming up with them!That’s what I love about you and your brain, and that you have decided to be an entrepreneur.T.S Elliot said “Between the idea and reality lies the shadow” and he was right.It’s a dark place you need to go to in order to work out how to put your ideas into action. You may not know how to do it, who to work with or what to do…but guess what….There is another totally awesome thing about being an entrepreneur…You are your own boss, and guess what… you have complete control over what you do with your time?Seriously, there is no excuse. You can’t say “but I am sooo busy, I can’t possibly get it done”.You decide what time you get up, how many appointments you have, how long you spend on social media or watching TV. You decide how much you are going to invest into making your idea reality.You make the rules.Yes you have the same 24 hours as everyone else. But you can be flexible. You can work all night on something if you really want to.Be realistic though, this isn’t about forsaking health and happiness, it’s about dedicating your time and being accountable.
Start scheduling exactly when you will work on your ideas, block out your diary, spend less time on things that distract you, get a mentor or join a mastermind to keep you on track.
**3) Build A Brand**When you have purpose driving you, you wake up pumped to get things done.Having a clearly defined personal brand goes a long way to reinforcing your success.A brand instantly communicates why you are so passionate about what you do. It’s gives your ideas meaning and enables others to see what you see, to believe in you.Gary Vaynerchuk said “When you build a brand, you don’t have to sell. It comes to you.”You know that converting your idea into reality is hard, and you know you are going to need help.
You also know that in order to be a successful entrepreneur, you are going to have to help others get results.No-one will buy what you are selling, but everyone will love how you change their lives.Brand always beats sales. It connects on an emotional level, engaging and connecting with your ideal customer who absorb your idea like a virus, sharing it with others.If you really want that entrepreneurial evidence, that following, database, sales, impact and influence, first you are going to have to explain to the World, why they should care.
Your personal brand is your greatest asset as an entrepreneur.No one can copy your DNA, no-one can take it from you (if you protect your IP) and no-one can create that emotional connection and passion for your idea like you can.And you can create ienumerable streams of income once you are clear on your brand.Believe in you.When Edison struggled to turn his idea for a lightbulb into reality, he said he didn’t fail. He just found 10,000 ways that won’t work.Build your brand, be laser focused, create valuable assets and give a shit about what you are doing. It will drive you to accomplish even more than you think you can.
**You have the most amazing natural gifts and talents that the World needs!!!Yes some of your crazy ideas will not work.But if you fail to take action, how will you ever know?Go get em!**
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [How To Develop A Trustworthy Personal Brand With A Google Review Link](https://theaudaciousagency.com/how-to-develop-a-trustworthy-personal-brand-with-a-google-review-link/)
**Published:** August 6, 2020
**Author:** Lauren Clemett
**Content:**
Reviews are so important for service-based businesses because people want to trust you before they buy from you…
Reviews are a vital element in developing a trustworthy personal brand, especially with on-line search and the power of Aunty Google.
Having great reviews gives prospects social proof and evidence that you walk your talk and that you can be trusted to deliver what you promise.Once you have set up your ‘Google My Business’ page you can get reviews.Here is a link with the steps to set this up if you haven’t already got a [Google My Business Account](https://www.google.com/intl/en_au/business/).
Now you can ask for reviews.The best way to do this is to ensure that as soon as someone has worked with you, had a 1:1 or attended a workshop or speaking event, you send them a thank you and ask for a review.This could be automated with your calendar app (I use [Acuity](https://acuityscheduling.com/) and set a follow- up email to go out with the link), a personalised email or it could be part of your nurturing funnel or CRM system.Here is a quick video on how to get your Google Review link, so you can insert it into your follow-up emails and automation or calendar tool.
Having evidence online that you are a leading expert in your field is vital if you want to increase your trust currency, so make sure you do this simple thing to get reviews.It’s just another action step you can take with your personal branding.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [10 Ways Get More Eyeballs On Your Content To Rocket Launch Your Personal Brand!](https://theaudaciousagency.com/10-ways-get-more-eyeballs-on-your-content-to-rocket-launch-your-personal-brand/)
**Published:** July 24, 2020
**Author:** Lauren Clemett
**Content:**
We are constantly being told to create content to support and broadcast our personal brand.
Trouble is, it’s one thing to create content, but a totally other task to actually get people reading it.
So how do you get your fantastic personal branding content out there, without taking you hours on social media?
Gary Vaynerchuk posts over 1000 pieces of content a day and he said “You can do so much for your brand, if you become a perfect practitioner at creating awesome content for the internet”.(The irony that this very content you are reading is exactly what he is talking about!)Gary however, owns his own digital marketing agency, so he has tons of resource at his disposal to create and curate his content.Most small business owners and professional service providers write awesome blogs, post them to their website, and then maybe share it once to their social media page.Then they then forget about it.And their blog gets crickets. It become just more content on Google that no-one reads.Is your blog page like a wild-west ghost town?
There’s a really simple way to ensure more people see and read your content – after all, you spend valuable time creating it, so you need to also market and promote it…
It’s called repurposing and there are some really simple steps and tools to help you get your blog content seen by more people.And there are some steps and tools that can help you automate the process, so it doesn’t take forever to share your content with an audience who really want to see it.
### **Do this to help your content be seen by more people, so you can rocket launch your personal brand:**
9. Create some eye-catching images in [Canva](https://www.canva.com/) so when you share your content, it is engaging and stand out in the news feed,
10. Post the link to your own social media channels – Facebook, Instagram etc with a slightly different message in each so your blog promotion has variety. You can use [Bit.ly](https://bitly.com/) to shorten your blog link to make it look better when you share it.
11. Post to FB groups (check the rules and post on days that the group allows). Make the post a tip or advice, include the reason why you think your article will help people, along with a link to ‘read more’.
12. Post a shortened version of your blog to LinkedIn as an article, with a READ MORE at the end that links to your blog.
13. Update your article (by at least 20% to avoid duplicate content) to make it relevant to other channels, and post on content platforms such as [Medium](https://medium.com/), [Quora](https://www.quora.com/) or [B2C](https://www.business2community.com/)
14. Create a video from your blog and post that to social media (yours and in groups). Video is the most engaging medium you can use, it’s easy to quickly create one in [Lumen5](https://lumen5.com/)
15. Email your database with your blog, remember to check your blog headline to ensure it’s going to captivate your readers and get your email opened. You can use a free tool called [SubjectLine.](http://www.subjectline.com/)
16. If you struggle to come up with headlines, here’s a free title generation tool to help you – [Awesome Titles](https://www.title-generator.com/)
17. Schedule social media posts for your blog for the entire year with [Missinglettr](http://missinglettr.com/?ac=RqaqMVT5) or [Buffer](https://buffer.com/). Remember this only works for articles that are not time-sensitive (i.e. the topic is valid for the entire year or you have written the blog to be ‘evergreen’ content)
18. Turn your blog into a press release and send to specific media who will be interested in the story – remember to follow up!
19. [Contact](https://ultimatebusinesspropellor.com/contact/) blogs that your article would be valuable for and offer to guest blog. Remember to change the contents of the blog again so it is unique content – this should be easy to do if you’ve used the [Ultimate Personal Branding Planner](https://ultimatebusinesspropellor.com/ultimate-planner/), because you’ll have loads of content ideas for the theme you’ve chosen – i.e relevant topic story, celebrity birthday story, on this day story.
20. Remember the [Weekly Rocket](http://bit.ly/WeeklyRocket) has loads of guest blogging and guest speaking opportunities, and sending a link to your blog to event managers, podcast hosts or blog admins can help you get booked – send them a message outlining your content, with a link, letting them know you are available to share the info if they would like it for their audience.
21. Finally, the content you post that gets lots of notice, would probably work great as an e-book, lead generator or ad campaign! So you can use your blog as a testing platform before you invest $ into your marketing.
Yes, I know, I said this was 10 top tips, and you’ve got a dozen, but that’s the point of great content, always give more!
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Is Your Email Exposing Your Business Or Building Your Brand?](https://theaudaciousagency.com/is-your-email-exposing-your-business-or-building-your-brand/)
**Published:** September 9, 2020
**Author:** Lauren Clemett
**Content:**
How’s business?It’s a simple question you’d expect to be asked but you probably wouldn’t answer it with an in-depth analysis of your business.
Trouble is, that’s exactly what you could be unwittingly sharing every time you hand over your business card…
In a recent online poll of local businesses regarding the use of third party email addresses such as gmail, yahoo or hotmail, almost 43% said their immediate thought was that businesses who don’t use their own email domain are not professional or serious.
More concerning for those using a generic email address, a further 20% said that it indicated it must be a small business and over 11% said it made them think that the business was a start-up or had no cashflow.Successful international business owner Mike O’Hagan commented that his first assumption when he sees a third party email address being used, is that, “it’s a micro or small business with a lack of professionalism”.
He suggests that “cleaning up your communications so it looks professional, is business 101”, yet 8% of respondents thought as long as the email address is easy to remember, it doesn’t matter.
Even though you might not consider that an email is part of your brand, according to the dictionary, a brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market, and that includes your email address.The results of the poll were quite clear, and as Mike went on to suggest, “whether you like or not, first impressions are a powerful influencer’.You may also be unaware that your email address is a vital part of your ‘trust currency’ and by using a generic address, you could potentially be missing out on business opportunities.One respondent to the poll suggested that they tend to ignore emails from any business using a free email service, including gmail, because “scammers tend to use free email addresses”.
Using a generic email could therefore be putting your reputation at stake by aligning yourself with scammers in the mind of your ideal prospect.
When it comes to branding it’s all about a having a consistent message and according to creative coach Deborah Henry-Pollard from Catching Fireworks, “if you have a website it makes no sense to use a third party domain for your email”.
Facebook Guru Phil McGregor agrees that “there really is no real excuse in having a gmail when a custom domains can cost as little as $5”.
It gets worse if you use a generic email address on more than just your business card. Having a generic email address on your company vehicle gives the impression that you really are very small time.The expectation today is that every business has some sort of online presence or they just aren’t really serious.Stickybeak Marketing Specialist Sigrid de Kaste commented that when a company uses a gmail address, “it makes me think businesses don’t have a website and think it’s too expensive to get one”.
Interestingly, the poll also indicated that Google may be doing the right thing with it’s brand, with some saying they thought, gmail was more trustworthy than Hotmail or Yahoo.Additionally, some indicated telco branded email addresses, such as Bigpond, were seen as the worst, creating the impression that the business is not technically capable.You may be a small or micro business and a generic email address might be free, but in the hectic world of professional services, where everyone is competing for attention, you only get a split second to create a good first impression.When you next hand your business card to a potential client, make sure your [contact](https://ultimatebusinesspropellor.com/contact/) details are not undermining your personal brand.
## Tips for aligning your email with your brand:
If you already have a website domain, it is actually very easy to get all your email addresses set-up and should be included in your monthly hosting fee, just ask your website hosting company or web manager to check this out for you.For management of communication and future growth, it’s worth having semi-generic addresses such as admin@ or Info@ as well as using name@. From a branding point of view, this also helps your business appear to be more professional than a start-up or home based micro-business.Your email needs to reflect your brand, so when you purchase a domain name for your business it needs to be consistent, you need to check availability and it’s no longer necessary for SEO to have your location or a descriptive word (i.e. Sunshine Coast Dentist) in the domain name.Ideally get a .com address to assist the perception of an international brand, but if the .com is gone, don’t panic, you can get a range of .me, .co, .team etc and it’s not as vital to be a .com as it use to be (content is king!).This is why it’s so important to check domain availability when you create a brand name [(you can read more about choosing a brand name in this article)](https://ultimatebusinesspropellor.com/choose-a-brand-name/).
If you are unsure about how domain names work and how to set up your online presence, you can check out the Australian [governments business website](https://www.business.gov.au/marketing/online-presence) for help
You should also look around for offers:Lauren Perrow of Creative Ground has a “Getting Started” Package which includes domain registration and email hosting set-up for just $40, plus $12.50+GST per month (charged annually) giving you 2.5GB storage, 50GB bandwidth and 8 email addresses. [Click Here For More Info](https://creativeground.com/)
Alternatively you can purchase domains to set up your email addresses yourself, at a variety of locations including:Netregistry, Namecheap, [www.namecheap.com](https://www.namecheap.com/)GoDaddy, [https://au.godaddy.com](https://au.godaddy.com/)Crazy Domains, [https://www.crazydomains.com.au](https://www.crazydomains.com.au/)(Many SEO hosts suggest a server based in your home country assists speeds)
Attending to your email footer or signature is also vital for brand consistency and creating a professional look, even if you just type in your name and title, website url, telephone number and physical/postal address it’s far better than having nothing at the bottom of your email.I forget how many times I’ve looked for someone’s contact number at the bottom of an email and they have nothing there. The whole point of email communication is to open up a relationship opportunity, so make it easy for me to call you! Again whoever manages your email should be able to assist with your email signature, or you can get a footer image with live links created by studios and designers who can help.You can still use Gmail to receive and send emails from your branded domain name, its just a matter of setting it up right. Google has plenty of help on this subject: [https://support.google.com](https://support.google.com/)Branding your domain and creating professional looking emails is not a huge cost and although it might take a bit of time to get it done, the instant perception you create is far more professional.
With the number of e-mail users worldwide forecast to rise to 2.9 billion users by 2019. (Source: [Statista](https://www.statista.com/topics/1446/e-mail-marketing/), 2016) having your own email address will reflect better on your business, especially when your prospects are comparing you to your competitors
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Tennis Turnarounds Top Branding Tips](https://theaudaciousagency.com/tennis-turnarounds-top-branding-tips/)
**Published:** September 11, 2020
**Author:** Lauren Clemett
**Content:**
Regardless of the final outcome and winners of the Australian Open, there are some stand out personal tennis brands of the sport who have already won…
The old man of tennis, Federer at 35, is making a comeback and the crowds at the 2017 Australian Open love him for it!
He has possibly the strongest personal brand in tennis with his authenticity and self effacing humour, absolute love for the game, skill and genuine interest in other players.
After six months on the sidelines recovering from a knee injury and not winning a major since 2012, he was due to fall out of the top 30 rankings if he couldn’t progress through the nightmare draw of top players.
His raw talent and skill is to be admired, but what makes this comeback so special is that he has become the oldest man to compete in a grand slam semi-final since Jimmy Connors back in 1991.
Of course Federer meets long time rival Rafa Nadal for the first Grand Slam final in more than 5 years, a match many are already calling historic.
The two tennis superstars have played each other recently, at the opening of Rafa’s tennis academy in October, where they were booked to play an exhibition match, but instead could only play mini tennis with the kids due to their injuries.
The 2017 Australian Open is their first Grand Slam meeting since 2006, possibly the most famous comeback match ever.
And it’s not just the men that are making a comeback.Older sister of the extraordinary Serena Williams, Venus has also made her comeback after battling Sjögrens Syndrome, an autoimmune disease which has caused her to radically change her diet and training regime.
She overcame back injury and re-entered the top 10 rankings last year and battled her way to her first Australian Open final since 2003.
The crowd were certainly on her side as they enjoyed watching her play in better health than they’ve seen her in years, to set up a Williams sisters final.
The most extraordinary comeback story of Croatian Mirjana Lucic-Baroni, may however be the real winner of the Australian Open.
2017 is the first time Lucic-Baroni has won a match at the Australian Open since 1998 and the first time she’s made the final four at a major since Wimbledon in 1999.
After setting numerous “youngest ever” records in the 90’s she’s been grinding it out on the ITF World circuit for a decade, then in 2014 she claimed a WTA Tour title and set the record for the longest gap between titles in the Open Era.
On making the semi-finals at this years Australian Open she said her achievement was “overwhelming” and that she “will never ever forget this day and the last couple of weeks. This has truly made my life, and everything bad that has happened, this makes it OK.”
And she wasn’t just talking about her gruelling tennis journey.
As a teenager, she and her mother and four sisters escaped from her physically and mentally abusive father.
Allegedly she began playing tennis at just four years of age, hiding in the car when her older sister went to tennis classes and then sneaking into the lessons herself and despite ongoing personal and financial struggles, and the difficulty finding form in the game she loves, she’s been determined to continue and succeed.
The 2017 Australian open is the first time in the Open era history that all 4 singles finalists are over the age of 30…another sign that there is no limit on your potential to greatness.
So what lessons can you take from these incredible tennis celebrity brand comeback stories for your own personal brand.
1\) Be focused on what you want to be known for.All of these players talked about their passion, purpose and vision. Make sure yours is totally clear and you remain focused on it.2) Never give up.It’s amazing how people think success comes easy to other people. They see the ‘overnight success’ not the years of slog to get there. You are going to have to work on your brand, and there will be times you want to give up. Just keep smashing it out!
3\) Back yourself like a GrandSlam winner.The only person you need to convince that you are good enough to succeed, is you. Monitor your self talk, read and listen to positive content, surround yourself with positive people and regularly remind yourself of how far you’ve come.
4\) Setbacks are normal.Oddly enough most people think the path to success is a straight upward trend. In reality there are dips and turns and total washouts in the road which will challenge and disrupt you. Embrace these times as they are adding flavour to your brand story.
5\) Enjoy it.It’s totally ridiculous to build your brand, investing time, money and effort into something that does not excite you. If you are already dreading what you do or procrastinating and putting off specific activities, work out if you really have your brand strategy right or if it’s just a case of outsourcing the stuff you’re not naturally good at.If you are creating a personal brand with your passion and purpose at the core, utilising all of your soft skills and natural talents, it will be tough but it should bring you joy.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [If You Want To Be Successful, You Can’t Help Everyone!](https://theaudaciousagency.com/if-you-want-to-be-successful-you-cant-help-everyone/)
**Published:** September 10, 2020
**Author:** Lauren Clemett
**Content:**
My husband recently noticed a pain in his stomach which didn’t seem to get any better over time.Not sure what it might be, I convinced him to go to our GP for a checkup.
Now we don’t often go to the doctor and have no set GP at the local medical centre, but he managed to get an appointment the very next day.
One of the many GP’s saw him straight away and sent him for a blood test. Neither of which cost him anything as it is covered by Medicare (government funded medical cover here in Australia).
A week or so later the medical centre called and asked him to go in to get his results, which culminated on another blood test which was completed immediately, again on the Medicare rebate.
He was then referred to a specialist and his appointment is 6 weeks away and it will cost $250 for the consultation.
**There is a vital lesson here for professional service providers, especially those in the wellness industry..have you got it yet?**
It’s simple really.You see the biggest issue most professional service providers have, is that they want to be the GP.They want to help “every Mary in the dairy”.
And because of this, they have developed FOMO – the Fear Of Missing Out.
The entrepreneurial brain is constantly coming up with ideas to make money in all sorts of ways, from all directions.The trouble is, that if you want to be well known, well paid and wanted, you can’t be a generalist.
It makes you look desperate and undervalues your trust currency.Just like the specialist my husband is going to see, professional service providers who focus on a niche get a constant stream of referrals, unlike the General Practitioner who has to advertise his services.The specialist can charge whatever fee they like and set a date that suits them, where the GP has to deal with of all manner of patients, all day long who pay very little.I do understand that, when you run your own business, you need to make money, but there are only so many hours in the day.If you want to earn the most for your time be really specific about what your area of expertise.Don’t try to help everyone, instead be focused on your niche.
You will build a far stronger reputation and be more quickly respected as the best in the business when you are a specialist than by being a generalist.And the best part is, that unlike the GP versus the Specialist, as a service provider you don’t have to get better qualifications, study harder or pay more for a higher degree or training.
Yes, you will probably need some sort of qualification or experience, and you need to keep upskilling yourself to stay at the top of your field.But as a specialist, you can simply choose to focus on your area of expertise and leverage without having to invest in years of training before you get started.Plus there are other ways you can build your credibility as the go-to specialist.Writing books, giving presentations or workshops, creating programs, winning awards, building case studies, using testimonies, getting in the media…I know it’s not an easy thing to do, your entrepreneurial brain wants to be free to create opportunities.And I don’t think that you should stop the ideas from flowing or cramp your style.
The best thing you can do to be successful as a specialist is to define your single minded purpose and train your brain to be creative about how to develop that niche.
Set a three year goal to become well known, well paid and focus on creating opportunities that take you closer to that goal.
Once you are clear on your personal brand, you can have those amazing ideas and instinctively check them against your strategic direction.
If your brilliant idea takes you closer to your goal, then go for it.
If your next great idea diverts you or takes you away from your goal, consider if you should act, let the idea simmer for a bit or discard it completely.
So decide today, what do you want to become the go-to specialist for.
Then set your course, get clear on your direction and rocket launch your brand!Want to learn more about becoming the specialist and finding your niche? [Check out the award winning Authority Rocket Program.](https://ultimatebusinesspropellor.com/personal-branding-authority-rocket-program/)
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Creating A Sustainable Brand](https://theaudaciousagency.com/creating-a-sustainable-brand/)
**Published:** September 10, 2020
**Author:** Lauren Clemett
**Content:**
It’s easy to put a green tinge or add a leaf to your logo and think that’s enough but it really is just “greenwashing” your brand.
So you take it a step further and change the paper in your printer to a more sustainable option, pop a few recycling bins round the office, change the lights to LEDs and put some dolphin friendly tuna on the menu to make your brand more environmental.It’s a good start, but did you know your approach to sustainability can include social and environmental factors that add massive brand value?
Triple bottom line reporting is more than accounting for your brand asset on financial terms, it adds sustainably responsible actions of your brand to help evaluate your performance and worth.
And it makes sense for your brands sustainable direction so that you, your staff, partners, suppliers and customers can understand it as well.
Unfortunately, sustainability is often sidelined to an afterthought with branding,
**That’s because most businesses have trouble with ‘going green’. They see it as a hassle with no benefit to the bottom line.**
They consider sustainability is all about cutting back and taking drastic steps to reduce your environmental footprint.
**But it really is not possible to have zero impact on the environment.**
**If you didn’t cut down any trees, there would be less oxygen production, because new, growing trees convert more carbon dioxide to oxygen than older trees.**
**You might choose recycled paper, but you are using more energy and water and potentially polluting more waterways, whereas if you chose a paper made from virgin fibre from a sustainably managed forest you’d use far less energy and create less environmental impact.**
So you decide the paper thing is too hard, let’s just print less collateral and use email instead, but did you know there is more power used to keep the servers going around the globe than ever before!
When it comes to sustainability, for every action there is an equal and opposite reaction.
And that makes it really difficult for business owners to make decisions about the value of going green.
The business ends up doing bits and pieces on the side that don’t create any meaningful impact for their customers or their bottom line.
But there is a far more meaningful way to be a leader in your industry, inspiring others and setting the bench-mark, while continuing to maintain a focus on creating a profitable brand.
Sustainability means being able to maintain a certain rate or level.
It includes making money and paying yourself, your staff and suppliers so they can put food on the table and keep a roof over the heads of their families.It means balance and equilibrium.Being radical and upsetting the balance in your business is not sustainable.And greening your brand without purpose won’t wash with your customers, staff or associates either.
**But you can embrace sustainability and create a meaningful brand with a sustainable heart without paying lip-service to green options**.
Sustainability is not an ‘add on’, it can become part of your brand personality and culture if you choose a focal point that best fits with your ethics, passions and point of difference.
It’s simply a matter of choosing which aspect of sustainability means the most for your brand, rather than trying to everything and achieving little.
For example, when we provided print management services to a major energy company, they were printing on recycled paper, considering it to be more **environmentally friendly**.However, as it turns out, their brand was all about energy efficiency and recycled paper is miles less energy efficient.Instead we found them a paper made from sustainable forests, turned into paper by a mill that used it’s own rubbish to fuel the boilers, then printed their publications on energy efficient presses.
When they shifted from ‘sustainability’ to ‘energy efficiency’ they were able to make meaningful change for their brand values and marketing strategy which made much more sense for their stakeholders, staff and customers.
If **environmental protection** is at the heart of your brand, choose processes and channels that have the least environmental impact.Avoid anything that uses excess water, creates pollution, uses animal products or destroys their environment. You might choose a gift product that support the Orangutang’s, or give a sapling to your clients for xmas – encouraging them to plant a tree rather than decorating one.
Perhaps your brand focus is on **Waste management**, which is all about recycling, reusing and repurposing. Recycling bins in the office, reusing envelopes, repurposing waste paper as notepads.Your yearly social activity might be a beach cleanup, or collection of recycling at a school.
If your brand is all about being **socially responsible**, you can embrace the community around you and your suppliers. At Pivotal, our production management company that focused closely on working together with our clients and suppliers, we employed soccer teams and sheltered [workshops](https://ultimatebusinesspropellor.com/workshops/) for finishing jobs. Funding many sports team trips over the years!
A sustainable brand is all about congruency, practicing what you preach and infusing it into everything you do.
## Four Sustainable Focal Points:
1\. **Environmental Protection** – Flora, fauna, water and air quality and taking care of the planet…
2\. **Energy Efficiency** – solar, sustainable forestry, biofuel manufacturing sources, energy efficient servers…
3\. **Social Responsibility**– community, employment, health, education and equality…
4\. **Waste Management** – pollution, landfill, recycling, reuse and repurposing…
**And the best part is you can choose just one of these that most aligns with your brand foundation, purpose and passion.Then you can make meaningful decisions about creating your sustainable brand.**
This means you can add your sustainable activities to the triple bottom line reporting for your brand.
Set your intentions, create an action plan, ensure you have good measurement and review it regularly.
Add your sustainable focal point into your mission statement, awards entries, grant applications, shareholders announcements and annual reports.
**Get your team, clients and suppliers on board too.Because of you can lead the way with your brand, others will follow.**
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Award Winning Tips](https://theaudaciousagency.com/award-winning-tips/)
**Published:** September 9, 2020
**Author:** Lauren Clemett
**Content:**
Have you ever won a business award?Perhaps you’ve thought about it?Maybe you think awards like this a just a big ego trip?I believe an award is a great way to boost your personal brand.
Not only is it evidence that an independent panel of judges considers what you are doing is pretty darn good, it also gives you an increased sense of value and self belief.
Being an entrepreneur or running a business is often a hard, lonely road. Being recognised for doing something well can be all it takes to rocket your expectations of what’s really possible.We recently added a new service to the Personal branding Programs we run, that includes how to enter win and leverage awards to boost you, your brand and your business.I am a national and international award winning and an awards judge and I teamed up with Publicity genie Annette Densham who is a multi-national and international award winner and awards judge for over 5 years to create the Award Winning Accelerator.Here are the top 14 Award Winning Tips we created from the comments of award winners at the Award Winning Lunch and on the Award Winning Adventure to collect our Women In Business Stevie Awards in New York…
## Award Winning Tip 1: WIN!
Winning awards is all about preparation, planning and understanding the process. To have the best chance of. Not just entering but winning an award it’s vital you read the entry and take note of the expectations and requirements, consider what the judges want and don’t leave it too late. The real win when you enter awards, is that you get the opportunity to review your progress, your journey and what you have achieved. Your entry then becomes a business plan, grant application, or template to enter more awards. It can also become part of your brand story, so make sure you put in the effort and put your best foot forward.
**“I didn’t think I’d have any chance with one award and I ‘ummed and aahed” for weeks. Then with just a few hours to spare, I decided to submit an entry. I was successful but it was incredibly stressful and I don’t recommend you do it that way.” Trish Springsteen**
## Award Winning Tip 2: Choose!
If you are leading change, developing technology or transforming lives, your award can boost your profile. So it’s vital you decide what you want your award to stand for and the influence you want to have. So choose your niche and category by the one that makes the most sense to you and your brand as well as your ideal prospect and those you wish to impact.
******“Winning Awards inspires others, builds your profile in the community and elevates you as a competent leader in your industry” Des Walsh******
## Award Winning Tip 3: Action!
The only surefire way to miss out on winning an award, is not entering. So many people hold off, worried that they aren’t ready, haven’t been around long enough, or don’t have enough success yet to enter. Not only are there start-up and innovation awards, the judges want to know your story and the challenges you are dealing with, so you can start entering awards even if you are a newbie.
**“There is no right time to decide to enter awards, and there is no point waiting until you are ready, just get over yourself and go for it!” Lauren Clemett**
## Award Winning Tip 4: Credibility
Abraham Lincoln once said, you can’t believe everything you see on the internet, and he was right.Saying you are good at what you do and having an independent panel of judges confirm you are doing something right are two totally different things.Awards are like the Intel inside your business, creating trust and elevating your level of expertise.They also celebrate those around you who have contributed to your success and reflect the value of your entire team and business.
*****“Awards are not just about you, they are for your team, your clients and your credibility. In a World of fake news, an award gives you an edge that can be trusted”. Annette Densham.*****
## Award Winning Tip 5: Hope
Running your own business, starting something new or simply innovating or standing out from others can be tough. It certainly isn’t a straight road to success, there are many ups and plenty of downs as you follow your entrepreneurial journey. Winning an award feels great! There is no denying the rush of adrenaline and hit of dopamine. As an award winner you can tap into the knowledge that you are doing great, and that it feels wonderful to push yourself, grow and take on the challenges that come your way
**“I always felt awards were a bit of an ego trip and never really considered how they can create positive self esteem and self-belief, especially when you are an entrepreneur who has to drive yourself and keep your own spirits up.” – Lauren Clemett**
## Award Winning Tip 6: Motivate!
Business is tough and the road to success is not straight, it has bumps and bends and potholes. Every time you look at the award you win, you remind yourself you are on the right track, you have done something awesome and you deserve a massive pat on the back for what you do. An award teaches you tenacity and helps you realise you are doing something bigger than just you and motivates you to keep going, doing your best, through tough times and good.
****“Entering awards motivates you to keep going!” Kathy Ashton****
## Award Winning Tip 7: Validation
Let’s face it, business can be tough…so you need too take every opportunity you can to boost your self belief and confidence. When you win an award, an independent panel of judges has decided that you are worthy of recognition that you are doing something pretty special.The #1 reason to enter an award is to validate your purpose, passion and expertise. After all, the only person you need to convince that you are good enough, is you!
**“Winning awards can be validation for you, your business and all those around you who have supported you” – Michael Yacoub,**
## Award Winning Tip 8: Mastery!
An award validates your expertise and experience, making it easy for others to respect you for what you do best, but also indicates you are a master at what you do to lift the profile of your business and those who are part of your World.
***“Everything you do in life is about being the best you can be, and that includes entering and winning awards. believe in yourself and just do it!” – Michael Yacoub***
## Award Winning Tip 9: Connect!
You become the same as those you surround yourself with, so by entering awards, you are in the company of extraordinary people! When you enter awards, you get to network with awesome innovators and leaders, so make the most of it.
**“I was a finalist in the recent Australian Business Women Awards and it certainly has connected me with some incredible female entrepreneurs.” – Leonie Fitzgerald**
## Award Winning Tip 10: Confidence
We all have that ‘itty-bitty-shitty-committee’ inside our heads telling us we are not worthy, that any minute now you will be found out as a fraud! People buy confidence, and awards not only give them the confidence to know they are working with an expert, an award also boosts your self-confidence that you are doing something that a panel of independent judges think is worthy.
**“I am a finalist in the upcoming Stevie Awards in New York after being nominated. To get to this stage alone, it has given me a massive confidence boost.” – Becca McGregor**
## Award Winning Tip 11: Open Doors!
As an award winner, you get put into the spotlight and people start to notice you more, including those who are the big decision makers and leaders in your industry.This creates the opportunity for you to affiliate and joint venture at levels previously unobtainable. So start thinking about who you’d like to work with most!
**“Since we won awards we have had the industry body approach us to help them work on their diversity. You definitely create opportunities by winning awards, so don’t hold back” – Helen Yost, Tradettes**
## Award Winning Tip 12: Create An Impact!
Winning awards gives you the opportunity to profile your cause, create awareness and inspire others. You can leverage the award to do something bigger than yourself.
*“Knowing that you want to do something bigger to enrich others and that awards are the platform to enable you to make a difference” – Belinda Dolan.*
## Award Winning Tip 13: Use It!
Winning awards is a winning business tool!. You’ve just gathered all the information about your achievements to enter and award, now repurpose them into your business plan, grant submission, media release, or to enter another award!
*“Entering awards helps you evaluate your business, your processes and who you are, and it’s actually good fun!” – Belinda Dolan., Clariti Group*
## Award Winning Tip 14: Go For It!
Don’t let your self-doubt hold you back and stop thinking awards are just an ego trip. They can and do open opportunities and doors you never even knew were there!
*“Have a mission for something greater than yourself and you will have the courage to go for awards”. Helen Yost, Tradettes*
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Create Your Brand Story](https://theaudaciousagency.com/create-your-brand-story/)
**Published:** September 4, 2020
**Author:** Lauren Clemett
**Content:**
We’ve been told it’s no longer Business To Consumer (B2C) or Business To Business (B2B), it’s now Human To Human (H2H).
We need to learn to connect.
Instead of constantly creating content and pushing it out there as fast as we can, on as many channels as we can, we need to stop and focus on what really matters to our ideal audience.
Not just sharing what they need, when they need it most, we also need to be relatable, relevant and real.
We need to start sharing our brand story…
Telling your brand story is a sure-fire way to connect and engage, not only as a business person or specialist in your field, but as a fellow human.
Because businesses and products don’t have emotion, people do.
Your brand story should capture and convey how you want to make people feel, in fact it’s one of the first questions I ask those who want personal branding help…
**How do you want to make people feel?**
Sharing your story enables your prospects to feel they know you, discovering something they like about you and starting to trust that you are able to help them.
Remember your brand story is different from your elevator pitch.The pitch is short, 99% about them, not you, and is totally focused on creating a question in the mind of your prospect.
If you can deliver a core message in 30 seconds that has them asking “so how do you do that”, your pitch is perfect and it opens the door for you to share your story.
For the proven formula for a core message [click here.](https://ultimatebusinesspropellor.com/core-message-pitch)
It should be engaging enough to capture attention and create intrigue for your audience to want to know more.
**Here’s how to create your brand story using the 3R’s of Personal Branding:**
## Recognition:
Your brand story will create a recognition factor for your business, as long as you focus on what you want others to say about you.
The human brain makes up stories with or without facts, just consider how tantalising gossip is!
So make sure your brand story is clear and precise, using the words you want others to use when they refer you to others.
You also want your prospect to recognise themselves in your story.
Don’t be tempted to only include the good bits, make sure you share something they can resonate with, something human that they can nod in agreement to, smile or even laugh at, knowing exactly how it feels to be in the same situation.
## Reputation:
Once upon a time there was a little girl who sat in a classroom and struggled to understand English.
Her teacher told her she had ‘wordblindness’ and that she would never be able to learn like the other children.She taught herself to paint pictures of words in her head and read as many books as she could lay her hands on.Years later she became a leading brand manager, working in World leading advertising agencies and even won awards as a Neurobranding specialist – understanding the way the brain sees brands, the same way she saw words in her mind when she was a child.
That’s part of my brand story.Its simple, engaging, easy to read and most importantly, easy to remember.The best stories get remembered and retold, over and over again.
It’s the way the ancients use to teach and pass on their culture, pastimes and even recipes and remedies.
It’s exactly what you want your brand story to become…
…a well told, recognised tale that your raving fan clients find incredibly easy to share and spread for you.
So keep it simple, avoid jargon where you can, and create a fable like theme that’s interesting and easy to retain.
## Respect:
A personal brand sets your ‘trust currency’ and your brand story helps increase the level of respect people have for you and your expertise.
We are living in the age of the authentic brand and it’s incredibly easy to fact check you, so make sure you story is genuine.
Plus consumers are incredibly savvy, reading between the lines and using their instinct to believe you or not.
Expertise, certifications and awards leverage your brand to great heights, but can make you aloof and untouchable.
Be real, have a head of gold as the go-to expert, but make sure you also have feet of clay, letting everyone know you have walked in the shoes of building a business with mistakes and catastrophes that made you who you are.
Don’t try to impress, try to engage with success and failure in equal measure and make sure your story includes your passion, purpose and reason why you do what you do.
**Top Tip:**For the backbone of your brand story, choose 3 major events in your life that affected you forever. What did you learn from those experiences that you could share with others to help them on their own journey?
Humans make decisions based on emotion and a brand story connects on an emotional level.
You don’t have to have a rags-to-riches story, just be human, don’t hide your flaws,
Some of the personal brand stories i love include Oprah Winfrey, who was on stage at the front of her church as a 3 year old, Richard Branson who, like me, has dyslexia and on his last day at school, was told by his headmaster that he would either end up in prison or become a millionaire!
I love the brand stories my clients have developed when I ask them to go back to their childhood and consider their natural gifts and talents.Dianne who hated doing the milk round with her family, but loved counting the money at the end and went on to become an accountant.Sian who was the peacemaker in her home, always making sure everyone had what they needed and now she has launched Flexible Families for stressed out mothers.And Marguerita, a born healer, now a light-worker with a global following.
And remember you don’t have to only share just one aspect of your story, create the whole thing and then choose which part is best to share for each audience or purpose.
It’s your story, you wrote it, you lived it, so tell it how you want to.
Once you have your brand story completed, make sure you share it.
Spread it widely, at minimum in your social media profile, on your About Us page and in your speaker bio.
Tell it when you introduce yourself as the guest speaker, give it to media who interview you and include in on your author page.
Make it part of your brand culture and weave it into the fabric of your brand identity.
After all, you can’t judge a book by its cover, and you can’t evaluate a brand before knowing its story.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Entrepreneur](https://theaudaciousagency.com/entrepreneur/)
**Published:** September 4, 2020
**Author:** Lauren Clemett
**Content:**
Personal Branding Specialist Lauren Clemett was recently awarded as Entrepreneur Of The Year in New York.
She shares her story of success to help you rocket launch you, your brand and your business to become well known, well paid and wanted.”It was an honour and privilege to share the stage with so many amazing business women from all over the World”
Here are some personal branding lessons to help you be a success…
## **Lesson From Lady Liberty**
While in New York for the International Women In Business Awards we visited the iconic Statue Of Liberty and I noticed something about Lady Liberty that teaches us a lesson in personal branding.As we walked from the ferry to the statue, I couldn’t help but notice something about her feet.From the back of the statue you can clearly see her heel is slightly off the ground. She is not standing still. She is moving.Not only is she shining a light, but she is taking it out to the World.She is going forwards and stepping into the unknown, leading the way.You have amazing gifts and talents that the World needs, so don’t be afraid to shine brightly, to step up and become a leader.Yes, leaders do stand-out and become iconic, just like the Statue Of Liberty. They naturally attract people and they provide a guiding force to help others.How can you shine your light and lead the way in your industry?What small step can you be taking today, that helps you stand out?
## **Entrepreneur Of The Year – Lauren Clemett**
I use to think awards were just an ego trip…
Until 2016 when I won an International Stevie Award (they are like the Oscars of business)…and saw what it could do for your self-belief and personal brand.
So I teamed up with awesome publicity specialist Annette Densham of Publicity Genie, who is also an international award winner and judge (and the person who had encouraged me to enter in the first place) and we held an Award-Winning Lunch in February 2017.
**Over 100 people came!!!**
So we held another one for those in a different part of the country and 50 more attended.We did 2 more with over 150 attending!
We focused on what was important. Inspiring others, answering questions about awards, what stops people and outlining the process to make the most of awards and give yourself the best chance of winning.
Everyone had loads of questions. They were inspired to take action and to enter awards to profile and boost their businesses.So Annette & I developed the Award Winning Accelerator with lots of insider tips, tutorials, tools and cheatsheets making it easier to enter, win and leverage awards.
**Our focus was all about inspiring and lifting up others.**
Part of the program was an exciting Award Winning Adventure, which included support and training to enter a specific awards program and go to collect them at the award gala event, leveraging the entire process to gain publicity for the business.
We ended up assisting over 30 entries and took a bunch of awesome business women to the International Women In Business Stevie Awards held in New York.
**100% of these entries became finalists and at the event we collected over 27% of all the awards given out that night.**
It was such a buzz to be part of the success of these awesome women. To see their self confidence grow and to watch them step into their brands and shine brightly on a Global stage.Other attendees at the gala event approached us to share how much they enjoyed our positive enthusiasm. I even had one of the events team who was packing down the room afterwards tell me he was incredibly inspired by my acceptance speech.I was personally awarded a Gold Stevie Award as Entrepreneur of The Year for the Advertising, Marketing and Publicity Category. I also brought home two silvers and two bronze awards.Annette was stopped at customs because she was carrying so much ‘silverware’ back to Australia!
In 2018 the Award Winning Accelerator Program includes the Hong Kong Adventure for the Asia Pacific Stevie Awards in June and another Adventure to New York in November.
Putting yourself out there and entering awards, competing internationally with others in your field can be scary. But all it takes is having focus and making sure that focus is firmly locked onto helping others, not on yourself.
**Focus stands for Follow One Course Until Successful.**
**What are you focusing on that you would be able to enter and win an award for?**
## **The Niagara Effect**
Over 2 million litres of water drop over the Niagara falls every second, it is one of the natural wonders of the World, drawing in 12 million tourists a year to view and experience this incredible sight.Although we were only there for an overnight stay, we couldn’t help but watch them at every moment we got.You can watch the water falls for ever, mesmerised by the flow of the river, dropping over 50 meters and even walk behind the falls, getting drenched by the spray.At night they are lit by ever changing colours which are even more captivating.We were fortunate to stay right on the falls and they were the last thing we saw at night and the first thing we wanted to look at the next morning!We also journey behind the falls and were intrigued by the many stories about he falls, from the natural wonder to the hydropower and heroic rescues and daredevils who challenged the falls.An now if anyone asks, we will definitely recommend visiting them.
To mesmerise means to enthral, dazzle or captivate and it is possible to do this with your personal brand.
Just like the Niagara Falls, you can create a brand that engages and captivates an audience.Just like Niagara your brand can share a message of power and strength.Just like Niagara, your brand can tell a storyJust like Niagara, you can have others recommending you.Consider all the ways you can captivate and engage with your ideal clients and have them want to spend time with you.
## **Is Your Brand Monumental?**
WashingtonDC is the home of so many iconic monuments to National leaders and there is a personal branding lesson there too.The monuments to the likes of Washington, Jefferson, Lincoln, Roosevelt and Martin Luther King Jr create an environment of awe.These are leaders who stood for something. They weren’t always popular, they certainly weren’t perfect and made many mistakes.But they changed the World around them, they took the lead and stuck to their beliefs and convictions.They did things worthy of having a monument in their honour.Are you playing small or are you thinking on a monumental level?What can you do to ensure your belief and core message is broadcast strongly enough for others to notice and follow you.How many lives do you wish to impact?I felt dwarfed standing amongst the massive monuments in WashingtonDC but at the same time they inspired me to do more, be more and share more.
You do deserve to be well known, well paid and wanted, so it’s time you stared building your personal brand to be a monumental success.
## **Creating A Legacy**
The East Coast of America is steeped in history and one city stands out as the place where it all started.Boston.This is where independence began, the Boston Tea Party, the signing of the Declaration of Independence and so much more including massive Irish immigration and a land of new hope.Revolutions create heroes. One such hero in Boston is Paul Revere who manically rode to warn the army of the British advances.Legacies are born of history, daring acts and the re-telling of stories down through the ages.Those like John Hancock, who was first to sign the Declaration of Independence, with a large, flourished signature, even have their name as a legacy, used to coin a modern phrase “write your John Hancock there…”
Creating a personal branding legacy begins with deciding what is important to you and then standing up for that to inspire others to follow you.A legacy means a gift, handed down through generations.What gift are you giving to the World that others can pass on, well after you have gone?What do you want to be remembered for?Consider this as you build your brand and begin to impact others and leave a lasting impression.You have the power to create, inspire and guide so start building your legacy today.
## **How to have 100% Success**
Many suggest having goals is vital to success. SMART goals, things you san set and measure. Then you simply plan and work towards these goals until you have achieved them.Yes, it definitely helps to have an idea of where you are going.But how often have you set a goal and then life got in the way. Or your environment changed. Maybe your health deteriorated or a partnership dissolved.There are all sorts of things that may get in the way of reaching your goals. One of which may well be that as you progress towards a goal you discover it’s not what you want.Success is not something you aim for.
it is not a goal or measure, set somewhere in the future.Success comes from inside you.100% of successful people have certain traits that made it possible for them to get where they did, and many of those didn’t have a goal set, they just wanted to achieve something extraordinary.Some of them succeeded at something they hadn’t even planned for. Like Teflon and Velcro that was created during the space race.Many are afraid to succeed, because that will draw attention to yourself. The more well known you become, the more haters you get.One of the most famous successful failures in the World had the most self confidence.Thomas Edison said he hadn’t failed, he had just found 10,000 ways that wouldn’t work. He also said “If you want to succeed, get some enemies”.There is nothing like a bunch of haters telling you it won’t work to drive you on to succeed.Being successful despite what others think or say is the key.
Eleanor Roosevelt said “no one can make you feel inferior without your consent”I agree with her and would add my own suggestion, that the only person you need to convince that you are good enough to succeed, is you.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Ferdinand The Bull](https://theaudaciousagency.com/ferdinand-the-bull/)
**Published:** September 4, 2020
**Author:** Lauren Clemett
**Content:**
The loveable children’s book character can teach you a valuable lesson in personal branding…
The story of Ferdinand The Bull, penned in 1936 by American author Munro Leaf, is an example of becoming famous by doing the complete opposite of everyone else.
Ferdinand isn’t interested in fighting like all the other bulls, he would rather smell the roses.
Even when he is mistakenly assumed to be fierce (he reared up and ran around snorting when he was stung by a bee) and taken to the bullring, he still refused to fight.
This book was banned in Spain during the Franco years, the very country that regales the bullfight, because it was thought of as encouraging pacifist behaviour.
Even Adolf Hitler ordered the book be burned during WWII.
Australian Coastguards during the war used the codeword Ferdinand, to describe their duties – to quietly watch and learn, but always be ready to fight if prompted.
After the war, the book was prolifically distributed to children for free to encourage peace and has become a global favourite.
It even appeared in the Hollywood film, The Blind Side, where Sandra Bullocks character calls Michael Oher “Ferdinand” due to his reluctance to play hard on the football field.
This much loved story was recently retold as a new animated movie, staring WWE fighter John Cena as the voice of Ferdinand, and was released up against the blockbusting Star Wars brand.
Ironic really, that yet again Ferdinand did the opposite of everyone else.
Having a strong personal brand means you are prepared to have your own ideals, to make up your own mind and to not be afraid of standing up for what you believe in.
Even if that isn’t popular, or the way everyone else does things.
It’s not easy being different, but it’s easy to be noticed and seen when you are.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Don’t Set Goals This New Year](https://theaudaciousagency.com/dont-set-goals-this-new-year/)
**Published:** September 4, 2020
**Author:** Lauren Clemett
**Content:**
Most years I set goals, usually in the first week of January.But in 2017 we didn’t…..and this is what happened…
Our annual goal setting activity kicked off after we watched a live goal setting webinar with Brendan Burchard seven years ago.
That entailed getting up at 3am New Years Day and it set a path for what followed.
From surviving near bankruptcy and struggle, and getting married when we had nothing, to founding global businesses, partnering with awesome people and lots of overseas travel.
So what happened with our goals in 2017.
Oddly enough we didn’t sit down and set goals last year.
We didn’t make specific plans.
Instead I chose a word for the year…Trust.
I decided instead of pushing and hustling, planning and stressing, I’d allow it to happen.
And funnily enough, this year I’ve achieved amazing things, that weren’t even in my mind back in January!
And it’s been A WHOLE LOT less stressful.
Don’t get me wrong, we still have very clear BHAGs – big hairy audacious goals, because we need to visualise where we are going.
The brain needs an emotive image to remain focused, otherwise it gets distracted and you can easily loose your way.
And yes of course for time management and productivity we needed to plan our diaries too.
But there wasn’t a scramble to achieve goals just because we’d set them, or the threat of doomed failure hanging over our heads.
The actions we took were aligned with our long term quest, but they were natural processes and alliances with the right people.
Some would argue that failure is good, it teaches you, that it’s not failure, it’s an opportunity to learn.
But it does get to a point where you get tired of failing, you get fed up with rejection and you just wish life was easier.
You wish you could just get off the crazy rollercoaster.
Then the bumps along the way wouldn’t hurt so much and you could begin enjoying the journey instead.
On reflection of our goal-less year, the standout aspects of 2017 were the places we went and the people we worked with.
Of course the awards we received for what we did were the icing on top.
Even they were overshadowed by the joy of seeing those around us succeed as much as we did.
The simple pleasure of waking up grateful and being happy, rather than seeking and searching for constant success, has been liberating.
Along with the total realisation that success is not a goal, it’s a process.
So many New Year resolutions are broken and dreams fade, not because they are unachievable, but because they become irrelevant as you grow into your personal brand.
Things change…That’s the natural order and something you can bet on.
This time next year, you will not be the same as you are now.
So forget about pressuring yourself with specific goal setting and meticulous planning.
Yes, be organised and be clear about your intentions, but I dare you to not set lots of goals this New Year.
Instead, keep your eye on the bigger picture of being well known for doing what you do incredibly well, on your expertise – the things you do naturally that inspire and positively impact others.
If you know what that is, you are already a success.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Never Underestimate The Influence Sound Can Have On A Brand.](https://theaudaciousagency.com/never-underestimate-the-influence-sound-can-have-on-a-brand/)
**Published:** August 21, 2020
**Author:** Lauren Clemett
**Content:**
A man walks over to the piano player in a bar and says “do you know your monkey stole my beer?” The pianist replies “No, but if you hum it, I’ll play it” (boom, tish).
This line was once used in a [famous PG Tips advert](https://www.youtube.com/watch?v=HgzEBLa3PPk), with monkeys as removalists, and it got me thinking about one of our most vital senses that can enhance personal branding…
The sound of your brand.
When Stephen Hawking passed away, the thing that struck me most about this extraordinary personal brand, was that he had of of the recognisable personal brand voices in the World, and it wasn’t even his!
His computer spoke for him.
It was a voice you instantly recognised and there are even apps you can use to turn your own voice into his.
Our senses provide information for our brain to create a perception. Is it light or dark, noisy or quiet, does something taste bitter or sweet, feel soft or hard.
Sound is one of our vital senses. One we often take for granted.
Sound is all about vibration, detected by tiny hairs and bones within our ears. Is your brand giving off good vibrations?
Sound feeds the brain information about our surroundings that can cause a psychical reaction.
A loud bang can make us jump, the sound of a mosquito causes almost immediate panic, or the calming effect of a mothers lullaby to soothe her baby to sleep.
The amygdala in your brain uses sound to embed memory of an experience. How often do you have nostalgic memories when you hear a particular song from your youth?Sound can also create an emotional state of desire as well as increasing the speed of decision making.
Brands purpose is to creating meaning and elicit an emotion to make the client to feel a specific way, assisting in purchase behaviour – because we buy based on emotion and justify our decision with fact.
Brands also depend on that memory and recall to help us simply choose a brand because we already know, like and trust it.
So sound is a vital element of branding, especially if you want to be remembered and loved.
Just consider the advertising jingles you still hum as an adult that you heard years ago as a kid listening to the radio or watching TV.
Brand sounds can even produce a physical reaction.The sound of ‘greensleeves’ playing and your memories of the ice cream truck probably get your mouth watering for a taste of that summer treat.
Brands use sound to differentiate from competitors and stand out in an overcrowded and noisy marketplace.You don’t need to which computer is being used when you hear that distinctive sound of an Apple Mac computer starting up.
Schweppes took their brand sound to a whole new level by coining the “schweppervescence” phrase to describe the sound their product makes when you break a cap on a bottle.Of course, every soda fizzes, but the schweppervescence is something else.
It’s become more than a sound, it’s a state of being that only their brand can deliver.
A few years ago we were asked to brand a motor-racing circuit, so we listened to the sound of Formula 1 cars and the instantly recognisable commentary by the effervescent Murray Walker, who could make even the most boring of races sound exciting.When he commented to a journalist that the sound of a formula 1 car ‘goes right through you, disturbing the very rhythm of your heart’ we knew we had the essence for the new motor circuit brand.The sound of the brand became the main theme on the jingle… Feel your heart racing.
It became the brand tagline too, and appeared on all their merchandise and on billboards. It wasn’t surprising when the jingle had people singing to themselves.
So how can you use sound to define and promote your brand?
Of course, creating a sound track or jingle is obvious.
But also consider the music you use on your website, or in the background of your videos.
How do you want to make people feel when they watch them? Calm, excited, happy, safe, hyped, relaxed…
When you create a video intro/outro, what sound can you use that becomes your ‘theme song’?Is there a tone of voice or saying you have that can be used as your sign off?
Consistency is key here and most musicians and creatives will tell you, in order to be memorable, the simpler the better.
I was once told by a celebrated adman, if you can get your audience to ‘hum’ your brand, you’re onto a winner.
What sort of tune would you like to have your ideal clients humming to?
Our brains use all senses to absorb and make sense of the World we live in, so there is possibly nothing worse for a brand, than the sound of silence.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Personal Branding Your Way To A Purposeful Life](https://theaudaciousagency.com/personal-branding-your-way-to-a-purposeful-life/)
**Published:** August 10, 2020
**Author:** Lauren Clemett
**Content:**
The Japanese have a saying for finding the source of value in your life.
Many also refer to Ikigai as living a blissful life, doing what you love or giving you reason to wake up in the morning.It’s the meaning to your life.Roughly translated into English it means “finding your purpose” and I believe it’s the foundation of your personal brand.
Although Ikigai is not tied to your financial status, the business World has morphed Ikigai into not only doing what you love, but also getting paid to do it.After all, having a blissful life is nice, but you still have to pay for your mortgage, car, food, kids school fees and a nice vacation every year right.
Even if you are a digital nomad, with low overheads and no ties, you still need an income to live.
In fact, we have seen such people simply cut back more and more into their lifestyle in order to do this. The less they earn, the more frugally they live. And that, to me, is not living a blissful life.The real secret to having a blissful life, doing what you love and being paid for it, is to ensure you are doing something that people want.Otherwise it makes your blissful life quite stressful and limits your joy.**Being paid well for doing what you love and making sure that is something others want from you is where Ikigai becomes your personal brand.**
**The thing you want to be well known, well paid and wanted for.**
That after all has got to be a dream for most humans, to earn nicely so they can do what they love rather thane exchanging their time for money, or worse, doing something they really dislike until they can afford to live the dream.
Have you taken the time to consider your Ikigai and how that can form the basis of your personal brand?
There is a quick exercise you can go through to help you [find your purpose](https://ultimatebusinesspropellor.com/find-your-purpose/), and become recognised as the go-to person, with a reputation as being the best because you obviously love what you do and the respect that earns you the ability to charge what you want.
I call it the 3 R’s Of personal branding and you can [read more about it here…](https://ultimatebusinesspropellor.com/the3rsofpersonalbranding/)In the meantime, you may want to take a break from chasing the dream and figure out what is it that you love doing…
### **Doing What You Love**
Consider when you most feel ‘in the flow’, the times that you disappear into the task and time slips away?
What do you feel most proud of, what moment have you been at your happiest, fist-pumping the air or doing a happy dance to celebrate?
If you are still unsure, ask your client what is it that they love about working with you?
Ask your associates, friends and family when they see you the happiest and what they think are your natural abilities.
Then look into your past, what you did as a child that you absolutely loved. What of that activity have you brought forward with you to where you are now?The story of the peacemaker who now councils others as a mindset coach, the bespoke jeweller who loved making model planes and cars to the perfect specification and colour. The rugby player who could see the entire field and plan moves as a fly-half who became a respected production manager for advertising agencies…The special gifts and talents you were provided in your DNA can have an extraordinary bearing on your Ikigai.
### **Being Wanted**
When it comes to you’re expert ease, you can consider what you do that provides an awesome outcome for others.
Chances are you have slipped into the area of unconscious competence, where you do things with ease that others find difficult.
That’s why it’s called expert-ease and you probably undervalue it.
Consider more than what people need. Everyone needs a dentist once a year, but do we want to go see them?
A need becomes a want because we have some sort of pain.So what pain does your natural talent, the thing you love doing solve for others?Is it stress, lack of time, loss of connection, feeling overwhelmed or out of control, being sick and tired (or tired of being sick).We often get hung up on what we do, rather than the solution we provide and the unique way in which we do that. People want to know, like and trust the person they are working with.
They buy your confidence and your approach and care less about how you do what you do.
Get clear on your ideal client, make them real and consider their pain and how you can turn a need into a want.You can find out more about your ideal target avatar and creating a cascade of influence in the [Selling You Guidebook.](https://sellingyoubooks.com/)
### **Well Paid**
As an [entrepreneur](https://ultimatebusinesspropellor.com/entrepreneur/), you have done something awesome with your brain, but you might also be letting yourself down in the income states because of it.
You Deserve To Be Well Known, Well Paid & Wanted
The Amygdala in the brain is you fear centre and it works hard to keep you safe and when you decided to start your own business you overpowered the Amygdala which was screaming at you about all the risks.
Now the superhuman ability you have as an entrepreneur, that enabled you to overcome the fear centre, has it’s own kryptonite. It’s called bright-shiny-object-itis and it leads to FOMO, the fear of missing out.Your entrepreneurial brain has the most amazing way of seeing opportunity and creating new ideas, but if you let it run amok, without a clear sense of direction, it can distract and divert you into desperation terrmiorty.When you try to do everything and help everyone, you lose your credibility and devalue your trust currency.The saying goes “a confused mind will never buy” and if you have ever met someone who ‘does it all’ you will know the feeling of insecurity you get.
**So the best way to ensure you are being paid well for doing what you love, is to ensure you are clearly focused on your ideal client and stick within the niche you discovered when you focused on what they want.**
The odd thing is that finding your niche makes the entrepreneurial brain cringe, but once you get clear on what you want to be respected as the best in the business for, you can get really creative with how you offer that.And you can package all of the many areas of your expertise and knowledge into a niche if you consider that niche isn’t about what you do, its more about who you help and the outcome you deliver.A simple exercise to get into finding your niche, is to do a brain dump of all the things you know about.Grab some post-it notes a pen and a large empty table or wall. Then write on each note something you know abiout. It doesn’t need to be related to what you do or your vocation. It can be a skill, system, process, ability or experience.Once you have emptied your brain (don’t worry you can always write more later and you will), then consider how you would go about teaching someone what you know, sorting the notes into the process of steps.You may find that some notes bunch well together and others sit to one side. You may notice some core skills sit together with more soft or natural skills.Once you have them all sorted, now you have your overarching niche, the thing you can become respected as the go-to expert for.For more help packaging your personal brand you will find more exercises you can use to focus and refine what you want to be well known, well paid and wanted for in the [best-selling personal branding guidebook ‘Selling You’.](https://sellingyoubooks.com/)
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [How I Got In A Magazine With Oprah On The Cover](https://theaudaciousagency.com/how-i-got-in-a-magazine-with-oprah-on-the-cover/)
**Published:** August 6, 2020
**Author:** Lauren Clemett
**Content:**
Oprah is one of the stand out personal brands on the planet and I got to feature in CEO Magazine with her on the front cover.Here’s how I did it in 4 simple steps …
Some would argue that Oprah Winfrey is the #1 female personal brand in terms of global recognition.
I really love her soul centred brand and core message.I was fortunate to see her live and learned plenty about her personal brand story and her focus on ‘intention’ and why that is so integral to your brand and everything you do.
5. **What do you intend to happen when you speak, blog or share your opinion?**
6. **Is your intention to build people up or tear them down?**
7. **What are you giving oxygen to?**
So when I saw an opportunity to provide content for CEO magazine, which is read by exactly the people I want to influence and impact, I jumped at the chance.
**I’ll share the 4 simple steps I took to get featured in a minute, but first let’s look at why this magazine might even be interested.**
You see, a journalist for the magazine was putting together a piece on neurodiversity and how learning difficulties can actually be good for business, and I knew my personal brand story of being a dyslexic international best selling author would probably be an interesting angle.You see, when I was 8 years old, my English teacher (and the Head of the school) came to me, knelt by my desk and said “You are not understanding reading or writing like the other children, I think you have ‘word-blindess’ and you won’t be able to learn how they do.”Now of course Word-Blindness in those days was dyslexia and this might sound like an awful thing for a teacher to say to a child, but he knew how I operated.He knew that whatever you told Lauren she couldn’t do, she’d go out of her way to prove you wrong.
**Negative psychology has always worked well on me!**He helped me learn to love reading, finding books I really engaged with and sending me home each day with a list of 10 words to learn.My family would read the list and I would spell them out loud, forming a shape of the word in my brain, seeing the words shape to recall and remember it.
I discovered many years later, when I became a graphic designer and them worked for world leading advertising agencies, that this disability became my greatest asset.
It helped me see how brands created memory and emotion, how they could command brain space, create an engaging message in spit seconds and help customers become loyal.
I became a respected brand manager because of this, and when I opened my award-winning personal branding consultancy I embedded Neurobranding into the processes I used to help others create stand out brands that instantly engaged the right clients.But I still had to promote myself and my services.So I subscribed to places that could give me the opportunities to become respected and well known. These were lists around the world that sent out speaking opportunities, media call outs, guest blogging requests, sponsorship and JV partnership opportunities and many more ways to get my brand out there.
The opportunity to be in CEO Magazine, came to me from one of those many lists.I had no idea what they had planned for the cover of the magazine and that one of my favourite personal brands, Oprah was part of this picture.All I knew was, I needed to help this publication to help them inspire their readers to embrace all of their personal brand, disabilities and difficulties as well as strengths and talents.So I responded to the request.it took only a few minutes and was simple to do.Of course, the contents for it took since I was 8 years old to form and a few years of personal branding development to package my own brand, but in the end, I did this through sheer consistency.And you can too.
**Here’s the 4 simple steps I took to get in CEO Magazine, with Oprah on the cover…along with some tips to help you do the same.**
### **1. Get Clear On Your Brand Story**
I never really thought my dyslexia would have such a bearing on my personal brand, and you don’t have to have some learning difficulty or tragedy to define your brand story, you just have to be you.
My advice is to review your life and consider what Oprah herself suggests when she talked about life purpose. “Purpose is the thread that connects the dots to everything you do that leads you to an extraordinary life.”
Take the time to look back on the events that happened in your life and the lessons you gained from them. Challenges make us human, and they help us connect to others.
So make sure you define what really makes you, drives you and how that can help others.
### **2. Subscribe**
When I started building my personal brand, I subscribed to all sorts of places that promote opportunities to share your expertise in the media and on blogs and podcasts.
It took some time to find the right opportunities for me and my personal brand, but once I had a few responses, I made friends with journalists and content managers and they started coming to me for information.That’s why I started the [Weekly Rocket](https://ultimatebusinesspropellor.com/weekly-rocket-2/), to make it easy for my clients to get a short-list of brand building opportunities each week that they could scan through and respond to.
You can subscribe to it to, just [CLICK HERE.](https://ultimatebusinesspropellor.com/weekly-rocket-2/)Most importantly, do something! Don’t be afraid to talk about yourself or to get your personal brand out there.At least subscribe to something and make yourself aware of the many opportunities there are to naturally share your expertise.
### **3.Prepare**
It’s not easy to spend time promoting your business, but the trouble is when opportunities knock on your door, sometimes you need to act fast or you will miss them.
So to be prepared and save time, type up your short bio and get a good headshot, keep them handy so you can paste it into response applications.
Consider the topics you could provide insight or comment on. Make a list of the types of responses you would like to be the expert for and bullet point the top tips you would share.
Have urls handy for further information, other interviews or articles you have written so you can provide credentials and give the journalist or host confidence you will have the right content for their audience.
And when you apply for opportunities, make sure you keep the contents to reuse next time a similar opportunity comes up.
There is nothing worse than being rushed, or sending through an application to be a quest blogger that’s full of spelling errors.
The way you present yourself is important, people do judge a book by its cover.
Most importantly, be prepared for a response and celebrate it when it happens, share your success and help repost and syndicate the media, blog or podcast you are featured in.
### **4. Be Selective**
Take some time to check for magazine, podcasts, blogs and events that you know suit your brand and that your ideal client is likely to enjoy.
Don’t jump at every opportunity either, or try to massage your brand story to fit with an opportunity.
Getting in the media is not the end game, it’s just part of your wider plan to become well known and recognised as an expert.
Choose well, provide great content for the viewer or listener and remember to think about what the content provider wants is paramount.
So that’s how I got to be featured in an article in a magazine with Oprah Winfrey on the front cover and the brand association is awesome.My final piece of advice is to go for it. Don’t be shy about sharing your brand story with the world, be generous with your expertise and inspire as many people as you can.
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Stand Up For Your Personal Brand](https://theaudaciousagency.com/stand-up-for-your-personal-brand/)
**Published:** August 6, 2020
**Author:** Lauren Clemett
**Content:**
On October 16, 1968 athletes stood up for what they believed in and lost. 50 Years later those who kneel for their beliefs have personal brands endorsed by Nike…
This week marks the 50th year of my birth and I will be throwing myself out of a perfectly good airplane to celebrate (yes I will have a parachute!).
So I thought I’d take a look at who the stand-out personal brands were in 1968, the year of my birth…
For a start, I share a birth year with a few awesome celebrity brands including Will Smith, Hugh Jackman and Naomi Watts, which is pretty cool company.
The late 1960’s was also the dawning of the television age, where people were jointly able to hear and see, in full colour, what was happening around the World.
In 1968 the TV enabled us to experience the horror of the Vietnam War and ensuing anti-war protests, the dreadful assassinations of Martin Luther King and Bobby Kennedy and the stirring black power protests at the Olympics.
To me, this image of athletes standing up for the rights of African Americans stands-out as a signifier of the year, a pure example personal brands standing up for what they believe in.
It’s interesting that similar sentiments are being held even today, 50 years later, with football athlete Colin Kaepernick ‘taking the knee’ during the National Anthem.
The difference being that where Tommie Smith and John Carlos were thrown off the Olympic team and suffered years of neglect (as did Australian Peter Norman who stood with them wearing the Project For Human Rights badge), Kaepernick who has been attacked by some, has also been endorsed by one of the biggest sporting brands in the World.The massive Nike advertising campaign entitled “believe” which features the protesting athlete has lead some to burn their Nike products.
Nike has reacted with a clever response regarding the safest way to burn their products, clearly suggesting that Nike also believes in something and is prepared to remain strong in it’s support of athletes.
It is hard to believe that even after 50 years athletes are still protesting against racial discrimination, but at least the growth and power of branding and the media has enabled personal brands to be endorsed for their beliefs rather than shunned for standing out.
So make the most of your freedom of speech to stand out for what you believe in.Make sure your personal brand stands for something you believe in
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Marketing Your Personal Brand With Your Own Magazine](https://theaudaciousagency.com/marketing-your-personal-brand-with-your-own-magazine/)
**Published:** August 5, 2020
**Author:** Lauren Clemett
**Content:**
Growing your brand these days can be a challenge, with so many businesses competing for the same customers.
But by owning a magazine you immediately stand out…
Imagine being the editor and chief of your very own magazine!How would that elevate your personal brand!We talked with Magazine Marketer Robyn Gipters about how to create and leverage your very own magazine so you can become even more credible and influential …
[Robyn Gipters](https://magazinemarketingmachine.com/lc/) started her career in magazine publishing, predominantly as a circulation manager which is a little bit different to the editorial or advertising side of a magazine.
Her role in publishing was to make sure that the magazines got read, a little bit like how content managers make sure your articles get clicks. It was her job to make sure that all the magazines that were being lovingly produced, got picked up at the news agents and that they were in the right place.
Because it’s all very good to have a magazine that looks fantastic but without the right promotion to get them seen, it could be a total waste of time.So we asked Robyn to share some insight into the World of Magazines, how they can help elevate your credibility, open doors, align you with celebrity brands and enable you to own your own media space to really rocket launch your personal brand.
Lauren Clemett from the UBP recently interviewed Robyn to get her expert tips…
### **Aren’t magazines a declining market?**
****Unfortunately for traditional magazine publishers are very ‘Kodak’ in their mentality. So they were thinking that magazines would always be around and newsagents would always be the dominant force out there. The ones that have picked up and established a digital footprint are doing okay but the ones that just stick with the old models, they’re the ones struggling.
### **So why are you still so passionate about magazines?**
****I’m absolutely loving what magazines can do for people’s self-confidence and self-belief. One of my clients has gone from being a very meek quiet, unassuming business owner of an online retailer to launching her magazine and now she’s a force to be reckoned with. She’s doing Facebook lives as her role as editor in chief and she’s reaching out and helping a community.A well targeted magazine reaches lots of eyeballs and hence their online store that we’re promoting in the magazine is getting lots of eyeballs.Magazines have an amazing way of elevating your brand position, yourself or your business and most importantly, you own the media. So You’re not paying a fortune by advertising in a magazine and you are putting the platform of a magazine together with marketing instead. You actually own the media so you’re in control of the editorial content and the adverts that go in.
### **What is the first step you need to take to create your own magazine?**
****The first step is getting really clear about to who’s going to read the magazine. Before you worry about what’s in the magazine and what it is going to look like, it’s vital you know who your ideal reader is. Many people are very attached to the look and feel, it’s a bit like giving birth to a magazine it’s their own child, and don’t get me wrong the magazine appearance is super important.But we spend a lot of time with our clients working on who their avatar is, who their reader is. Because you want them to pick up the magazine and read it physically as a print magazine or to click on that link and read it online.So the first step is to ask the question, who is this magazine for and what is going to be the content that really grabs them. It’s a really crowded marketplace and you need to consider how your magazine is going to stand out and how do you get people in and then have them follow you and want to actually hear what you’ve got to say.
### **And how do you create the content for your magazine that you know people will want to read?**
****In the world we are living in magazines still have a credibility associated with them. So if you were to [contact](https://ultimatebusinesspropellor.com/contact/) an influencer in your industry or a celebrity, leader or well known identity that your ideal reader would know of and ask if they would like to feature in your magazine that’s launching, and we’re launching to an audience of 100000you could get those people to provide content.We’re engaging with celebrities everyday and we get about a 98 percent success rate and when we’ve had a couple of peopleA tip here is to check the new book launches or those promoting a new program or show, because they will be keen to have the coverage. That’s the other unique thing about a magazine that people don’t necessarily think of. Magazines still come with a little bit of class and the style of prestige that may not necessarily associated with being featured in a blog or Facebook post or whatever it might be. Being featured in a magazine is pretty special.The other thing you can do is join Facebook Groups where you know your readers hang out and ask them to share their stories in your magazine and follow the influencers on Instagram and other social media, so you can ask them to be featured and they will of course, create a buzz about the magazine for you.
### **What leverage does having your own magazine give you?**
****It’s really interesting how magazines have been evolving within a business model where, as the editor and chief, you can do so much more than trying to be featured in someone else’s title. For example, we are launching a magazine called Thyroid health for a client who actually owns a supplement she developed for people with Hashimoto’s.The challenge was that she’s not allowed to advertise a supplement in theU.S. due to FDA laws. So what we’ve done is we’ve created Thyroid health and we’re actually promoting her supplement in the magazine. We’re also doing an e-book where people can get a lead magnet to recipes that are great for thyroid and promoting that in the magazine as well.So basically first work out who the perfect customer is for the reader. Then work out who the big influencers are in this space, who’s got the clout and the credibility to be able to make this magazine stand on its own two feet. In the case of Thyroid Health there was a leader in field who has a Facebook group with a million followers, so that magazine will launch to a reach of about three point three million in her target space with her target customer.
### **What if your business is selling services, can magazines work for you?**
****Yes of course! This is a big opportunity for coaches. For example we are working on a magazine called Youth in Business where the client runs entrepreneurial programs for teens. Having a magazine simply reinforces who are you and why people should listen to you.It’s about giving your personal brand some clout and a good reputation, because coaches are always marketing to a new audience and trying to bringing new people into their programs. Having a magazine is how you elevate yourself above the competition.Also you can align your personal brand with leaders in the wider industry. For example [Janine Allis](https://www.janineallis.com.au/about-me) from Boost Juice and Shark Tank is an awesome contributor here in Australia. She is well known and very well respected and when we approached her she said would contribute if we would we consider her for the front cover. We were like, oh we’ll all have to run that by our editorial team!
### **What if your business is very local, isn’t having a magazine a bit over the top?**
****Not at all! In fact it’s awesome for local businesses. For example there is a real estate agent who is trying to position herself in a very noisy market place where there’s something like 180 different real estate agents. She is new to the area and it’s a country town which is very parochial and it would be difficult to position herself as separate from the competition.So she has approached local ‘celebrities’, people like the mayor who is particular influencer (if you get invited to her lunches you’re in), members of the council, local cafes and other service providers and she interviews them. Thanks to her magazine local people are now asking for her for opinion and she has closed $1.8 Million so far in sales since her first issue!
### **So having your own magazine is a bit like branding by association?**
****Yes, you are in fact building a community and featuring the sort of people who make readers stop and at least skim or turn the pages in the magazine. It’s much better use of your marketing dollar than either buying advertising space or advertorials space in someone else’s magazine.
### **What about using magazines for giveaways or prizes?**
****Yes, that is something that works well if you have a product. For example, we once also had a Skate business and we used to target magazines that we wanted to get our skateboards featured in to get the brand to be known as a really cool brand and we knew our our customer was quite young.So we approached a skate magazine and said to them that our recommended retail price for our skateboards was about $X dollars and we’ll give you X number of skateboards in exchange for a giveaway. So you can contact the subscription manager or marketing manager to ask them about donating product in order to be featured. Just make sure you get good coverage, not just a mention though. The skate magazine gave us full page promotion and we were in ongoing issues because they were desperate for prizes.
### **Creating a magazine sounds like an awful lot of hard work though?**
****Yeah and I think that’s the biggest myth. I mean if you can write a blog actually even if you don’t you can’t write a blog, but if you can come up with an idea for a blog title, like a headline, then you can create a magazine. That’s what I mean by saying gone are the days where it’s like a mammoth effort to build a magazine. You know there’s some really simple steps you can follow.For example, the sweet spot for a digital magazine is about 28 to 32 pages. So you don’t want it to be too big because people just start flicking. You know we’re as impatient as ever these days so if you go over 32 pages the engagement drops. Now that might sound like a lot of content, but let’s break that down.You’ve got a cover page you’ve got the inside front cover which is usually an ad, so that could be your lead magnet or it could be a branding advert, then you’ve got your table of contents page and your contributors page that features the different contributors in the magazine and then you’ve got your ‘from the editor’ which you would write saying welcome to your first issue, then you got your blog posts if you’ve already written them…and you’re halfway there.Then add in your contributors articles, some adverts for your events, [workshops](https://ultimatebusinesspropellor.com/workshops/), webinars etc or even your contributors adverts, or ads from others in your industry who offer complimentary services or products. Then maybe a what’s on list for upcoming events in your industry or community, or an outline of what’s in the next issue, a contest or giveaway, then the inside back cover and an advert on the back.
### **And could you do this yourself?**
****You could but if you really want credibility, especially for the front cover, you are best to get a designer to lay it up for you. It’s also a good idea to get someone on Upwork to design a double page spread for you so you can at least go to the contributors with a mock-up of the magazine.. I mean you can find a magazine design that knows how to lay out a magazine and it’s really easy.If you know how to do an e-book you can do a magazine! If you get really clear on who your customer is then you can get really clear what they care about, what their problems are and what content they really want and need so you can lay it out to suit them – it’s not rocket science.
### **So you could use your magazine to get in front of those Key Opinion Leaders in the Marketplace who could endorse, affiliate or refer your business?**
****Yes of course. Go to contributors who do different things that you who already have your customers right now, someone you are not in competition with that you could work together for mutual benefit. If you’ve done some work on your target avatar and have identified your key opinion leaders, the people you want to get in front of you can approach these key opinion leaders and get to know them.There is no better way to get in touch with your key opinion leaders than to say “hey, I we’d love to have your story in our magazine… could you send us an article and photographs and your comments or we could I have an interview” (you can find a journalist on UpWork to do this for you). Then send five or six questions for them to fill in the answers along with maybe one key tip and you have contributors and influencers referring your magazine and your brand.
### **What about the cover design, what should go on that?**
****Don’t do it yourself! Spend the money with UpWork and get a cover design done. Get your cover mocked up too. It doesn’t have to be the cover you launch with, but because you are sending our emails out to your potential contributors and KOL’s, having a professional cover really does give you an enormous amount of clout. If you just sending an email saying oh we’re thinking about creating a magazine, you wouldn’t get cut through. Magazine designers have a template that they follow pretty much, so you’re using the same cut and paste the template which shouldn’t cost much, but it means your magazine is more real.We are doing this with our clients and we are getting highly credible contributors like [Simon Sinek](https://startwithwhy.com/), [Robin Sharma](https://www.robinsharma.com/), [Matt Moran](https://mattmoran.com.au/), [Tiff Hall ](https://tiffxo.com/commit?asm=workout&mxid=06DFC55DC2634157/tiff%20hall/252315509407/0//e/48632761577/c/kwd-360218790711/1t1/9068958//&&gclid=Cj0KCQiA_s7fBRDrARIsAGEvF8Q2X1d8jpm8r_vVs1p_Uc0_tMh127lF80Em03_X89Hrmo085QJnvPUaAuqiEALw_wcB&gclsrc=aw.ds)etc. We’re getting big celebrities and they’ve got huge reach and this is the other thing to think about is is to actually consider who you want your brand to be associated with. Sometimes your magazine can be a conduit for them too. For Example we just interviewed [Stephanie Alexander,](https://www.stephaniealexander.com.au/) the beautiful Australian chef and she says a beautiful copy of her magazine will be used as her new cookbook. So you know what I would say is, think about the mix of contributors that you get.Who are your clout partners. If you put them in your magazine you know that instantly that’s going to give you enormous credibility. Another example is a magazine we just called Acupuncture Health and we had [JLo](https://www.youtube.com/user/JenniferLopez) on the front cover. So instantly that’s going to get picked up in the waiting room at the acupuncturist because it’s acupuncture help and it’s got a star on the cover rather than some Zen image that’s generic it looks like a stock image. People are going to wonder why is JLo on the cover, then read the article about 25 famous people who use acupuncture and she is one of them!
### **Where do you go to find out who the celebrities are in your industry, or talking about topics your brand is involved with?**
****I go to [www.buzzsumo.com](https://buzzsumo.com/). You can pay for it, but I think if you use a free version it gives you the top 10 search results when you type in a topic. Buzzsumo is the latest stuff is trending the biggest trending news and topics and that’s why it’s great to go searching there.
### **What are your thoughts around whether it should be a physical printed magazine or just an e-publication?**
****That really again comes back to what I keep anchoring to; who is your reader and what is the purpose of the magazine?I’m not a that big an advocate of printing anymore just because of the cost of production. Unfortunately unless you’re printing 10000 or you can wait and get it printed in Asia, it’s really cost prohibitive. However if you’ve got a market like our clients that run events, like the one who put Janine Allis on the cover, they got a few printed and put one on every chair and then they realised how much was valuable commodity it was and how much people were loving it.They actually turned it into a reward for people giving them a testimonial to get a free copy of the magazine at their next event!Plus the client couldn’t quite believe that he actually was being stalked to get his autograph on the magazine. So if you’ve got a market where you think it could be beneficial to have a printed magazine or if you’re putting it in a bag a gift bag at an event then definitely print it, but just consider why you’re doing the magazine. What’s the purpose of it? It can be a bit like a book. It has enormous cred factor. So if you’re a coach and you’re going into consulting meetings you can leave a copy of your magazine for the attendees. Just saying “here’s a copy of my magazine” makes your credibility go through the roof.
### **That’s an awesome idea because most service providers just gift a certificate or coupon for a free session but this way you can put a copy of your magazine into a gift bag. But how often should you publish magazine?**
****We tend to publish quarterly, but there is no hard and fast rule. So If you don’t want to put a magazine out every month or every quarter, you can make your magazine annual if you want to. Nobody needs to know just don’t put the date on the front cover. Quarterly is about the absolute quickest turnaround I would ever do because you will kill yourself! I mean I’ve worked on weekly titles and I felt like my years were turned into minute.So I would stick to quarterly if you can. A tip is to create evergreen content which doesn’t date, so you’re not mentioning “coming up this Christmas” or mentioning event dates that people will miss. But also, that’s the great thing about digital, is that you can easily update the events page to keep it relevant.
### **So where do you publish your online magazine once it’s done?**
****We use as a platform to publish a magazine called [issuu.com](https://issuu.com/) which is where you can upload a P.D.F. and then that turns it into a lovely page flipper and you get a link to your magazine which you can share with your audience and give to your contributors to share it.If you have evergreen content and want to change a page, you can just update that particular page within the P.D.F. and the link doesn’t change so nobody will know that you’ve updated the info. I also suggest you push your magazine out to social media and your database. So you can have just one magazine and update the contents so that if people come back to your link they aren’t going to see the old content. But the reason we do quarterly is because we want to keep reaching out to the big contributors and getting these big lists and partnerships.For example one of our clients is a coach and we did the initial engagement with the contributors, then our editorial teams sent out a ‘thank you so much for being a part of our magazine’ to them and gave them images and email content to help them share it with their audiences.One of those ended up with a conversation and they’re doing a joint venture that made $250000 out of the relationship. So that’s the other beautiful thing about it, it’s not just about the magazine it’s about the relationships you form and the connections that you form and then how you can leverage those connections.
### **So Robin tell us a bit more about what you do to help people?**
****So we’ve developed a system where we work with companies over 12 months to produce more magazines. I’ve actually got two events coming up in Sydney and Melbourne which are free three day events to talk about how to make your magazine come to life and then how to maximise the marketing of that magazine. We also have a full production team and creative team and that’s our job to get the magazine out there to get it seen.We really are focused on the marketing of your magazine though, not just creating it. So every magazine we’ve produced we also link it to Facebook, Instagram and Twitter pages that are all associated with the magazine. Another tip is to take your magazine and turn it into other content.What I mean by that is every article has probably got the capacity to be about five to 10 different post so there might be a killer quote you’ve put in there and that can be put on your Facebook page. There’s lots of different ways you can turn the magazine into tentacles. For every issue we publish we do at least three press releases to our media database.We Create press releases around certain articles within the magazine, and make one about the editor because media like to talk to all to someone that’s considered an expert.So if there’s a particular topic you know about, we create a LinkedIn profile for our clients, then they are leveraging that and they’re able to anchor themselves as editor in chief of the magazine. We also run social media a launch programs with lots of contributor engagement. Basically it’s not just the creation of your magazine, we take the heavy lifting away.
**One of the most important things you talked about right from the very start is that it’s all we want to be creating content, to be blogging and writing articles and getting yourself into the media and so on.But if you’re not leveraging that if it’s just sitting there like the ghost town like the Wild West town with the tumbleweed rolling down the road and nobody even looking at what you’re sharing. It’s really not getting your brand out there.**
Yes I agree! What Would be better than to get all of that awesome content that you’ve already created, even your videos could be transcribed into articles transcribed, and then share your message with the World in your own magazine.The tip is to start thinking about your content reach before you start thinking about your content. Even using Facebook Live content which seems to be getting a lot more engagement. The risk is that you try to make it about you and that’s a danger.Remember you are talking to me, the reader. I think that’s where you leave out trying to appeal to everyone and you let the magazine speak for itself by giving great valuable content.Just keep thinking about who it is you’re talking to.
**Yes, absolutely! Making it personal in today’s world where everybody trying to reach the masses is so vital in terms of engagement.**
**Robyn Thank you so much for sharing your insights, expertise and amazing action steps to leverage owning your own magazine to really rocket launch your brand!**You can find out more about Robyn and her services by [CLICKING HERE](https://magazinemarketingmachine.com/lc/)
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding, Publicity
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [The 3Rs Of Personal Branding](https://theaudaciousagency.com/the-3rs-of-personal-branding/)
**Published:** July 23, 2020
**Author:** Lauren Clemett
**Content:**
If you sell a service, chances are you are wasting your time and money on marketing, but you can make it work by knowing the vital 3 factors that build a personal brand so you can stand out and become well known, well paid & wanted.
If a brand is an asset for a business, making it instantly recognisable as different from others, promising something others don’t, then surely it’s the same for a person.
Donald Trump once said “ A business without a brand is just a commodity” and that’s why, if you are sick of blending in and looking like every other consultant, coach, mentor or agent, ‘branding yourself’ as a professional service provider is vital.
You are ‘selling the invisible’ so last thing you need is to disappear into a sea of providers who all look the same.
In business it’s the 3 P’s of people, process and product. Branding for people is all about the 3 R’s…
### Recognition:
Becoming recognised as the go-to specialist in your niche, makes it simple to naturally attract the right clients without having to convince anyone. It’s the same as the Nike tick everyone can identify, even without the brand name. Or the McDonalds brand where kids only need to see one hint of the golden arches and they ask to stop for fries.
Your personal brand is more than just being recognised in the street, it’s about the brand personality and brand culture you infuse into everything you do.
Strong personal brands like Richard Branson who once said “I’ll try anything once” has a reputation as Mr Yes. His brand is positive, innovative, risk taking.
He attracts entrepreneurs who admire and uphold these brand values for themselves.
His personal brand flows over into the entire brand culture at Virgin.
He is recognised as Mr Yes, always open to innovation and ideas. It would be very odd if suddenly he started to become overtly risk averse and having analysis paralysis.
The human brain likes what it knows and having a consistent personal brand is vital to generate a recognised and trusted brand, especially in a very cluttered space.
In the 1970’s our brains were being exposed to about 500 branded images each day, that’s closer to 5,000 today, so you need to be instantly recognised to even be seen.
The Amygdala or fear centre of the brain relaxes when it recognises a familiar face, but kicks into high alert if something is out of place, so make sure you have a consistent message and a brand story that’s easily re-tellable.
It might be boring to you, but for your prospects, it’s possibly the first time they really noticed it.
Decide today, what do you want to be instantly known and recognised for?
### Reputation:
Jeff Bezos of Amazon suggests that “your personal brand is what people say about you when you’re not in the room”. When it comes to providing a professional service, reputation is everything.
It sets you apart and defines the kind of referrals you get.
Given that word of mouth is your best form of marketing, because it’s free, 3rd party endorsement that lasts forever and spreads like wildfire, you need to be clear about what you want people to say about you. Don’t rely on assumption here, use words to describe yourself that can be easily repeated.
What do you want others to say about you? Have you given your raving fans the right words?
The content in the about section of your social media and on your website should explain who you help and what you do for them, providing a brand story to share.
The brain loves a story, it’s the most natural way to to share information, knowing the story will be retained and retold to others.
What is your brand story?
What is the start, middle and end?
What lesson do you want people to learn from it?
When you think about what you’d like to be wanted for, what comes to mind first?
### Respect:
A personal brand sets your ‘trust currency’ because the level of respect people have for your expertise correlates directly with how much they are prepared to pay for your services.
We are living in the age of the authentic brand and you must deliver what you promise, in fact over delivering is even better! Even Queen Elizabeth, who has made her share of poor publicity decisions, still has global respect, in fact she once said “I have to be seen to be believed” because of the respected and almost daunting aura of her personal brand.
What are you actively doing to create and generate respect for your brand?
Writing books, winning awards, being interviewed on podcasts and video blogging are all helpful ways to earn respect, however the #1 thing you can do is follow the lead of strong personal brands like Gary Vaynerchuk who are constantly giving.
Gary once asked his audience why they thought he gave away valuable advice and tips… He said of course it is “because I am building a brand”.
Consciously give your advice, tips, tools to others, speak at events, post helpful comments in Facebook groups, share action steps in LinkedIn articles, post how do videos on YouTube, guest blog and share articles that are useful and valuable to your ideal client.
The biggest mistake professional service providers make when they think about personal branding, is that they should focus on promoting themselves, rather than promoting the transformation they deliver for their clients.
Let’s get 100% clear, personal branding is not about how much you know, it’s about how much you know about your ideal prospect.
As a human you are expected to know what’s going on inside the head of your prospect, but consumer behaviour is not one of the subjects real estate agents, travel agents, mortgage brokers, insurance salespeople or business mentors and coaches are told to learn.
The most important topic service providers should understand is why people buy from you.
Neurobranding takes it a step further and studies how the brain sees brands showing you how to naturally engage with your prospect and use the influence of the three R’s – recognition, reputation and respect.
The brain interacts with brands using memory and emotion. The decision making centre of the brain recalls of how you felt last time you saw a brand, directing your attention and influencing a buying desire.
You don’t drink a Coke because you are thirsty, you drink it because it’s a socially acceptable beverage, it’s fun, it’s lively. Why do you think this, because all of their advertising has been constantly telling you with it’s images of people gathering, having fun and being sociable while drinking Coke.
Bank brands create emotions of stability and reliability, Real Estate brands feature happy families, excited new home-owners and comfortable retirees, Insurance brands either play on the emotion of fear or the desire for safety.
What emotion does your brand generate?
How do you want people to feel once they’ve interacted with your brand?
The human brain, albeit a complex mechanism, really does want things simple. The confused mind will not buy, so make it easy for your prospects to choose you.
There are only three things the brain wants to know when it interacts with your personal brand, before it will buy your services.
It doesn’t want to know how long you’ve been in business, what qualifications you have, how many clients you look after or even what you charge.
**It wants to know, like and trust you.**
### Become A Guest Blogger To Improve Your Profile And Credibility…
#### Over 1000 blog sites from 20 categories to choose from where you can be a guest blogger & get more eyeballs on your expertise. Get your listing today…
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Entrepreneur, expert, Expertise, Influence, Influencer, Leader, Leadership, Media, Niche, Personal Brand, Personal Branding, Positioning, profile, recognition, Reputation, Respect, Speacilaist, Strategy
---
### [Planning Your Marketing Doesn’t Work, And Here’s Why…](https://theaudaciousagency.com/planning-your-marketing-doesnt-work-and-heres-why/)
**Published:** July 15, 2020
**Author:** Lauren Clemett
**Content:**
There is something fundamentally wrong with planning.
And it’s got most of us get sucked into doing something that will never help our businesses.
Yet we continue to do it, without really recognizing that it’s a problem
Funny thing is, there is a really old fashioned reason why planning doesn’t work and it has something to do with your calendar.
It dates back to Roman Times!
## **The Calendar**
Julius Cesar made January 1 the start of the year and the Gregorian calendar cemented New Years Day as that date way back in the 1500’s.
That’s why we tend to focus on planning in the New Year, getting ready for the ‘year ahead’ and mapping out our goals and strategizing our battle plans.
## **The Trouble With Yearly Planning**
Trouble is, we don’t tend to keep New Year’s resolutions.
We have lofty plans and dreams, we furiously fill in diaries and doodle all over whiteboards, full of hope and excitement.
But soon the diaries gather dust and the whiteboard gets cleaned off (or turned around) and we settle back into our comfortable ways, making excuses and procrastinating.
Yes we might change a few things, we might even set off with the best intentions, but it’s difficult to maintain that focus for the entire year.
It’s because the human brain wants to keep us safe. It dislikes being pushed outside the comfort zone.
It is far happier sticking with what it knows, than facing what is new.
## **Does Your Brain Know Best?**
**Here’s a test to prove your brain prefers what it knows, to doing something new:**
1\) Start twirling your right foot around in a clockwise direction.
2\) Then, with the index finger of your right hand, draw the number 6 in the air.
Notice what happens to your foot!
You have probably been drawing the number 6 since you were a child at school, but how often do you twirl your foot around?
The brain overpowers new activity with what it knows.
In the same way, planning your entire year in January without a set process to maintain it each month makes it a pointless exercise.
## **Excitement Turns To Fear…**
This once a year planning exercise is new, and it quickly gets overpowered by the comfort zone of what is normal.
In the same way to-do lists never seem to end (in fact they grow faster than you can tick things off), planning becomes a scary behemoth, scowling at you from behind that whiteboard.
Now, instead of being exciting, your planning back in January has become a nagging reminder of your failure to finish what you started.
We find ourselves in the middle of the year with our New year goals half started, uncompleted or not even begun, and less enthusiasm to do anything because we are overwhelmed by daily tasks.
## **Repeating the same old cycle…**
Trouble is, pressure continues to mount as you know you should be ‘getting your brand out there”, scheduling social media content to generate awareness and build your profile, writing blogs, podcasting, going live on Facey….
…but now there seems to be so much to do and so little time.
Most planners end up on the shelf, out of date and mostly unused.
Then December comes around and look, there’s a bright shiny new planner you need for the New Year!
Oh and you buy a fancy pen to motivate yourself, in the false hope that you will keep up with it this time…
And the cycle repeats itself.
### Get The Most Audacious Marketing Action Planner
#### To find out more about the most audacious marketing action planner and how it can help you avoid overwhelm and stand out in 2020.
## **Here’s how to make planning work:**
That’s why we created the Most Audacious Marketing Action Planner.Yes it helps you plan your year, but you can start it at any time!
It’s not a diary, there are no fixed days of the week. You can’t fall behind.
Don’t wait till January! Start NOW!
It’s a complete guide and action step management tool that helps you get clear on your brand messaging and your marketing strategy., then helps you implement it each week.
It ensures the content you create is relevant, timely and newsworthy so you can get loads more eyeballs on your sales pages, blogs, websites and social media posts.
It covers branding, marketing and publicity as well as ‘newsjacking’ current affairs and topics to keep you top of mind with your ideal audience.
And each week you get an action plan so you can throw out the to-do lists and beat the overwhelm to get 10X more done.
## **Planning Tips**
***Here are some tips to help you with your planning to actually make it work:***
#### **BHAG**
The Big Hairy Audacious Goal you have for the year.This will help keep you on track as the year progresses.
#### **Have a one-word brand strategy**
This will help you choose themes each month that make sense for your audience and relates all of your marketing content back to your brand so you are consistent but also enables you to be creative.
#### **Brand Story**
Develop your brand story and bio, so you can easily respond to the opportunities that are unplanned, reducing stress and ensuring you never miss an opportunity to be seen and heard.
#### **Use The Planner**
Use the planner at the start of each month to identify the opportunities to ‘newsjack’ current affairs and at the start of each week to plan ahead for the next 7 days. Then refer to it daily to check your action steps.
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Facebook, Instagram, Media, Name, Naming, PR, profile
---
### [Rebranding – Should You Do It And What Works Best?](https://theaudaciousagency.com/rebranding-should-you-do-it-and-what-works-best/)
**Published:** July 7, 2020
**Author:** Audacious Agency
**Content:**
Trying something new, or refreshing your brand can also be a pretty big deal, and a step not to be taken lightly…
A number of well known, global brands failed miserably at relaunching their brands, including GAP who rebranded during a busy Christmas period in 2010, ditching the instantly recognisable logo that had served the brand for more than 20 years and launching a new logo design with no warning.The original Gap brand disappeared without trace, only to be brought back in just a few short days after customers rebelled.
New Coke was a similar rebranding debacle, where executives decided the iconic flavoured beverage needed a refresh, changing the hundred year old recipe in response to the market share Pepsi was winning with its New Generation advertising campaign.
Consumers hated it, and clever PR by Pepsi suggested Coke were trying to make it’s product more Pepsi-like.The new Coke product lasted only months before the old product was brought back.
Coke learned the lesson that nostalgia and loyalty count for plenty in a highly competitive market, and Pepsi, well they struggled to retain their sense of brand identity, spending billions on updating their look numerous times over the years.
So why rebrand if it’s so problematic?
If a business has outgrown it’s brand, or has pivoted in direction and the brand is no longer serving the business, then change probably needs to occur.This is often the case when a brand has been originally developed poorly or with little strategy and no long-term approach, or if the brand has been an afterthought when the company was created. This is often the case when the business creators underestimate the power of a brand.Dysfunctional branding is the major reason behind the need for rebrands and they can be mammoth efforts with a massive scope of change effecting everything from company structure and processes to costly signage, vehicles, uniforms and marketing to be updated.But sometimes rebrands are not only necessary, they are good for brands.
The now iconic rings of the Audi logo enabled a heavily structured merging of 4 companies, each with their own history, to effortlessly become one, not only modernising the brand but also defeated the Olympic Committee who tried to sue them for the use of rings in its logo.AirBnb created an entirely new language with its meaningful iconography combining people, place and love, moving away from a simple brand name to an icon everyone can instantly recognise.
MasterCard is another example of a rebrand getting it right, simplifying its identity, knowing that after 50 years, consumers no longer need to see the brand name smeared across it’s brand identity.Mastercard branding has now joined the ranks of Apple, Target and Nike, their distinctive combined red and yellow circles are enough for us to recall and recognise their brand and their brand name is starting to disappear entirely from their ‘priceless’ advertising campaigns.Google and Instagram have also successfully rebranded, creating identities that resonate and move with the consumers view of their brands and what their businesses stand for.
### Here are the top Neurobranding tips for rebranding, and some pointers to ask before deciding if you should even go ahead with a rebrand…
### **Be 100% clear on the reason for the rebrand.**
Is there a need for your brand to change, has your business model changed, have you merged or restructured how you deliver?
Has the market indicated the need, is your current brand no longer communicating what you need it to?Or is it a case of your executives getting bored with the current logo? Or maybe a change in leadership or agency that has lead to a rebranding discussion?Before you jump into what could be a costly exercise, consider your customer and the brand loyalty they have. How will a rebrand effect them?
### **No-one likes change**
It is true, our human brains want to keep us safer and for many brands who resist change, they count the cost when they become irrelevant, old fashioned and disregarded or overtaken by more relevant brands.Brands such as Kmart and many retail chain or shopping mall store brands urgently need to rebrand to keep pace with he fast moving online purchasing World. The longer they delay, the more stale the brand gets and consumers will move for convenience and ease, which is why UberEats is taking off.If you know your brand is not speaking for your business, or your business has fundamentally changed since you first developed your brand and you now have to communicate an entirely new proposition, you probably need a rebrand.
### **Branding is way more than a logo**
A rebrand is far more than just changing your logo, updating to a new font or creating a new look.Your brand communicates the core and essence of your business, its values and key sales proposition.A rebrand needs to be considered from every angle of the business, from manufacture to marketing, customer service and sales to packaging and retail. remember to work with your consumers and your team to convey the rebrand, tell them the brand story, involve them in the rebranding process so they feel they are along for the journey.Communicate the reasons behind the rebrand, show the evolution and don’t just change the logo, change your approach, systems and tone of your marketing as well (remember, no-one likes change!).
### ****How to avoid a rebrand****
The simple answer is to get 100% clear on what you want your brand to achieve from the outset.Understanding the target avatars demographics and psychographics and how you want your brand to make people feel. Consider your business plan and SWOT analysis and create a brand from the outset that will last the test of time and the changing marketscape.Have a clear brief fro your brand, create meaning and purpose in the look and feel, identify the underlying themes, emotions and messages you want to convey about your brand and business.If you invest in your brand from the outset, you will probably never have to go through the pain of a rebrand.
### Get The Most Audacious Marketing Action Planner
#### To find out more about the most audacious marketing action planner and how it can help you avoid overwhelm and stand out in 2020.
**Categories:** Personal Branding
**Tags:** Audacious Agency, Brand, Brand name, Branding, Business, Business brand, Clients, Facebook, Instagram, Media, Name, Naming, PR, profile
---
### [Going Live On Facebook](https://theaudaciousagency.com/going-live-on-facebook/)
**Published:** July 2, 2020
**Author:** Lauren Clemett
**Excerpt:** Going Live On Facebook is quick and easy, but most people get it wrong and end up talking to no-one. Here's how to go Live on FB like a Pro...
**Content:**
To be interviewed live on TV is a massive opportunity to be seen and known as the go-to expert. Trouble is, getting interviewed takes time and effort to position yourself so the media want to talk to you.
That’s why Facebook Live can be so much easier to use to create brand awareness for you and your business, because it is basically your own TV channel.The thing is, when you are live on TV, you need to ensure you are prepared and ready, focused and able to calmly deal with the interview.Although Facebook Live has made it far easier to broadcast your message and be seen and heard, it doesn’t mean you should treat a FB Live any differently than you would if you were appearing on TV.In fact, given you have a smaller audience than most TV channels and you don’t have a production team, lighting, make-up, sound recording and editing, Facebook Live can actually be quite daunting, and if done particularly poorly, can make your brand look very amateur online.Here are some tips to help you use Facebook Live to really reach and resonate with your audience, grow your audience and leverage your Lives:
### PURPOSE
Plan the outcome, consider what you want your views to do, feel, think, say as a result of your Live? Are you creating brand awareness, sharing an opinion to enlighten people or change their perceptions? Maybe you have an event or opportunity to share, a case study to testimonial to explain to gain credibility, perhaps it’s something that has riled you up, got your goat or impressed you? Decide BEFORE you grab the phone and hit Go Live, what is the purpose of this?
Why am I doing this?
### SAY WHAT?
TV interviews are planned and produced to cover a specific topic, usually with a script or at least a line of questioning. So make sure you have chosen a topic or theme. Write down the dot points, do your research or grab that quote or opinion piece that you are commenting on. If you are referring to an article or statement that’s been said, make sure you have your facts straight – who, what, when, where how?
### LIGHTS, CAMERA, ACTION
People will watch and engage for longer if the can see and hear you well. So face the light or sun (not directly squinting), and get out of the wind. Use a lapel Mic ([Rode](http://www.rode.com/microphones/lavalier)) or your headphones (but don’t plug the earpieces in, just tuck them into your collar so you turn your headphones into a lapel mic). Consider what’s going on int he background and make it interesting or at least relevant to your content. Shopping centres can be ideal places to record as they have great lighting and awesome seasonal displays – just make sure you use a mic. If you are going to move, use a selfie stick ([Smove](http://www.smovepro.com/order/)) [](http://www.smovepro.com/order/)or have a tripod to keep things steady if you are stationary.
### BREATHE
Don’t rush, allow 3-5 minutes for people to know you are live, pause between statements, allow gaps for emphasis and take your time to explain. Just like a good story, start at the beginning, provide the information and then conclude with the ending. You can use the 30/30/30/10 rule here too – 30% news (this is why I’m going live), 30% Info (and here’s what I think or things I suggest), 30% (about us) so that’s why we have this event/sale, program/offer, then 10% fun, inspiration, motivation…
### INTERACT
The best thing you can do to get engagement on a FB Live is to ask questions. Get your viewers engaged. Ask them for their opinion, give them simple yes or no questions and encourage them to challenge you. Invite viewers to like or share your message, provide a call to action e.g. “the link is in the comments” or “Message me if you want the link”.
### REPURPOSE
The best thing about Facebook Live is that you get to save the recoding and share it as much as you like. Post on your own page, business page and in FB Groups if the topic is relevant and engaging and hosting a [watch party](https://www.facebook.com/help/1681245065258554). Share across into LinkedIn or on your own blog or YouTube Channel. ([CLICK HERE](https://www.facebook.com/help/248731546323140)) [](https://www.facebook.com/help/248731546323140)to learn how. You can also get the video transcribed ([rev.com](http://rev.com)) and post as an article or blog and you can even edit your lie down into a teaser (like a video trailer) and use that to promote your blog.
So now you know how to make the most of Facebook Live, what’s stopping you?Somethings the only thing that’s holding you back is a bit of confidence, other times it could be that you are unsure bout your presentation skills or are just now sure when to go on line or what topics to cover. So here are some tips:
**1.**
### TIMING
Check your own facebook page to see what day of the week and time you have the most engagement. Please note that this changes frequently, so go in and check. Then book it in like you would if you had a TV interview and set a time and date to go live. You might even want to let people know you are going live by posting a notification a day or two beforehand.
**2.**
### PRACTICE
Remember there is no such thing as perfect. Instead consider that you are perfecting it. Make sure you look Ok and take a deep breath, or a sip of water before you start. Set up your space and even practice what you will say and have dot points to refer to in front of you. Most importantly, if you need help with your confidence find a coach, there are plenty of them who are speaker trainers and visibility mentors. One big tip is to never watch a FB Live back once you’ve recorded it. Just hit post and don’t critique yourself!
Download the infographic to help you prepare and produce your Facebook Lives to stand out and shine as the go-to expert in your space. [HERE](https://audaciousagency.s3-ap-southeast-2.amazonaws.com/Public+Downloads/Going+Live+On+Facebook+Infographic.png)
### Get More Done With The Most Audacious Marketing Action Planner
#### The easy to follow system that helps you set themes for your monthly content, batch tasks and avoid overwhelm so you can get your self promotion done and get your brand out there!
**Categories:** Publicity
**Tags:** Audacious Agency, Brand, Branding, Business, Facebook, FacebookLive, Facetime, Google, Instagram, LinkedIn, Live, Marketing, Media, Media List, Name, Online, PersonalBrand, profile, Recording, Repurposing, Social media, SocialMedia, TV, video, VideoShoot
---
### [How To Help Women Aged 40+ To Be Free To Live A Fulfilled Life.](https://theaudaciousagency.com/how-to-help-women-aged-40/)
**Published:** June 14, 2020
**Author:** Lauren Clemett
**Excerpt:** Here's how to build your personal brand as a coach or mentor to women aged 40+ and what you need to understand about marketing to this generation.
**Content:**
This is something we hear weekly from those who come to us wanting help to build their personal brand.There is a reason why there is such a focus on this age group and on the word freedom and fulfilment.
Not surprisingly it has to do with age.
There is a ‘bulge’ in the demographic chart, where a large number of the population are 40+.
The females of this demographic – those aged 40-50, came after their Baby Boomer mothers.Their mothers were the women before them who fought for the right to be equal. They burned their bras, protested and took action (much like the women before them who fought for the right to vote).Women aged 40-50 are like the second child. They don’t have to fight for their rights, the elder sibling has done it for them.They have had a previous generation or two break the rules, change society and make life easier for them, so now they can focus on how to improve their own lives without having to change the world.
These are women who were told that ‘girls can do anything’, unlike their mothers who were told they had to stop work to have a family, 40+ year olds could be career women AND mothers.
Women in this generation could leave home without first being married and sharing a house with friends, going to university or traveling the world alone was the norm.There was nothing stopping them being in the military, or going to the moon.They could become professors, surgeons, supreme court judges…
Even more revolutionary, women could become sought after leaders in the political field as well as the sports field.
They were experiencing what it was life to be free to choose what they wanted.
### Self Actualisation
On top of the ability to be whatever you dreamed of, in terms of Maslow’s hierarchy, women aged 40-50 are now reaching that self actualisation level, where they care less about what others think of them and more about what they think of themselves.
They have the freedom of thought and expression.Their kids are more independent and now they are looking at what they want to be, do and have.In the words of Marti Barletta, an expert on marketing to women, at this age, unlike men who tend to have a mid-life crisis, knowing they should have achieved more by the time they reached a half century, women at this age tend to have a mind-life crystalis, unfurling their wings and transforming into something new.
They no longer resonate with being a mother or even a woman, now is the time for them to realise their dreams as a human.
It’s not about what they are expected to do, it’s about what they want to do.
maslow’s hierarchy of needs
### How to position yourself as a mentor for 40+ women:
If you are thinking of positioning yourself as a mentor, coach or leader for women aged 40+, consider the following:
1. 1The timing is perfect, there are loads of women felling they need to transform right now, but because of this there is also tons of competition and the coaching industry for women is booming.
2. 2You need to be more niche than just selecting your ideal client by her age, you need to resonate with her dreams, goals, mission and aspiration.
3. 3Standing out from the rest is vital if you want to lead in this industry, being a coach or mentor is simply not enough. You need to have qualifications, experience or expertise that highlights you as the go-to.
4. 4Having a process, signature system or approach that helps women through he transition into the butterfly she knows she wants to become will help you have more credibility and create a trust factor, especially if you have written a book about or won an award for your process.
5. 5Creating a platform from your approach will ensure you can assist women age 40+ from different walks of life, around the globe; i.e. a book, podcast, blog, online program, community, group coaching and 1:1 mentoring
6. 6Understand communication styles. There are only 4 – Eagles, Peacocks, Owls and Doves – make sure you know which you are and how to resonate with hem all in your marketing – or at least decide who you want to work with the most! (you can read more about this in [“Selling You”](https://theaudaciousagency.com/resource/), a practical guidebook to personal branding).
7. 7Avoid BS and pandering to this audience, they grew up with the TV, radio, magazines and have embraced the inter webs..they know when they are being sold to. Keep it real instead.
8. 8Recording a day in her life, including all the ‘self talk’ that goes on in her head, pin pointing the pain points and triggers where she asks herself – who could help me? will enable you to create content that resonates with her.
9. 9Don’t expect that women aged 40+ have time. Yes the kids might be able to dress and feed themselves, but right now she is focused on fitting as much into her life as she can so asking her to dedicate endless hours or to drop everything to attend your event is unrealistic.
10. 10Health and wellbeing is as important as personal growth, mindset and development – at 40+ women are dealing with everything and everything is connected to everything! Consider collaborating with another coach rather than trying to become an ‘overall’ expert which create a risk of overpromising and under-delivering.
The age of women’s rights may be in her past, but if you want to target this demographic, you need to understand how, in order to choose you as her mentor, it needs to feel right to her.
### Become Well Known, Well Paid And Wanted
#### The best-selling practical guidebook to personal branding to help you position yourself as the go-to leader in your space, resonating with your ideal clients and marketing your services authentically
**Categories:** Personal Branding
**Tags:** 40+, age, Audacious Agency, brand personality, Business, career coach, coaching, demographic, engagement, generationX, GenX, life coach, life coaching, lifestage, lifestyle, mentor, middle age, midlife, Personal Brand, Personal Branding, profile, promotion, self development, specialist, transformation, women
---
### [How To Run Unboring Zoom Meetings And Events](https://theaudaciousagency.com/how-to-run-unboring-zoom-meetings-and-events/)
**Published:** April 28, 2020
**Author:** Lauren Clemett
**Excerpt:** Just because Zoom is easy to use with a simple ‘click and go’ interface, doesn’t mean everyone does it well. Heres how to avoid a snoozefest...
**Content:**
Just because Zoom is easy to use with a simple ‘click and go’ interface, doesn’t mean everyone does it well.
Even with a basic understanding of the technology, and a history of running meetings or events, because it’s an online platform, it’s far more likely you will turn your Zoom room into a snorefest.
The thing is, when you hold an online event with Zoom (or any other platform), there are just far too many distractionsSally can’t unmute, Daves late again, Susan just spilled her coffee and any minute now you just know someone is going to pop their head round the door, the phone is going to ring and before you know it no-one is paying attention to anything.
You’ve lost your audience.
There are some fun and simple ways to run meetings online, while making sure you are engaging and increasing the stay rate.
### Take Control of The Room
The first tip is to ensure everyone is clear on how to behave and setting some house rules to ensure the experience in your meeting is an enjoyable one.You can change the settings in Zoom so that guests are already muted on entry, but the very fact that Zoom has made it easy to use means you can suddenly have blasts of other conversations, kids screaming or phones ringing to interrupt your event.
We already know the stories of people taking their laptop or phone to the bathroom with them, trying to cook dinner or shouting at the kids while you are trying to manage a meeting.
Starting your meeting by screen-sharing some house rules is a great way to ensure everyone knows what is expected.
##### If you want to use this slide in your next online meeting, [DOWNLOAD IT HERE.](https://bit.ly/AudaciousZoomWelcomeSlide)
### Upbeat Atmosphere
One of the most boring things you can do is tell everyone “we’re just waiting for everyone to get on the call’. Zzzzzzz….you’ve already lost me.
Instead of trying to make polite conversation, asking how everyone is or allowing chit-chat where you loose control of the conversation, why not play some music?
Avoid elevator music or heavy metal, choose something upbeat and energising.Simply play something off your laptop (Spotify and YouTube have awesome playlists).
Be wary that if you are recording the event and wish to have a replay online, you will need to own the music rights, or the recording may be partially muted or challenged for copyright reasons.
### Stand Up
Yep that’s right, you need to present with confidence and use your best voice.
This is an old tip sales people often share, they suggest standing up while talking on the phone if you are selling to someone. It raises your own energy levels, helps you breathe properly and ensures you get through the meeting on time – we’ve all heard about stand-up meetings and how beneficial they can be.
You may need a stand up desk or adapter to raise your computer up to eye level, but its pretty easy to get into an upright position, even if you have to build something yourself.
Make sure it’s safe and steady, the last thing you want to do is a humpty-dumpty impersonation.Stand up for the entire event, if you need to take a break while someone else is talking, just turn your video off and relax for a bit.
### Sound And Vision
There is nothing worse for a zoom meeting than not being able to see or hear the speaker properly. It’s a total turn off and people will tune out fast.
When it comes to vision, obviously never present with a window behind you, but even in an office you should either face the window or get a desk lamp to brighten your face. Never hand hold your camera or have your laptop on your knee, unless you want everyone getting seasick.
Why not up the ante and really set the scene for your meeting? Zoom has the ability for you to add a virtual background, without even needing a green screen. Static or even video images can play in the background,. I recently did an entire day of zoom calls while standing on the beach in Hawaii.Go into your Zoom settings and have a play with this. Remember, try not to be too distracting, but you can go with seasonal themes and even branded backgrounds.
For sound, ensure you have good headphones or a mic – We love the Yeti mic and it’s awesome (you can set it to focus specifically on your voice and block out the room noise). I find having headphones on is distracting, especially if you are running an online event, so go get a good microphone instead.
You can also install a cool app called [Krisp](https://krisp.ai/) that blocks out background noise for you. It’s free for up to 120 minutes per week of use.
Check your bandwidth before you go live, there’s nothing…than…hopeless….blimmin…connection…so….annoying… to begin boring people in your meeting.
Turn off any backups (like dropbox) apps working in he background, close programs you are not using, shut down excess browser windows. Or even better do a total shutdown and restart of your computer 30 minutes before you are due to go live, then check everything is working ok.
### Let’s Chat
The Zoom room has an awesome interactive tool called Chat.
It’s a really easy way engage your audience and meeting guests, and a superb way to manage questions and avoid interruptions.At the beginning of the meeting, bring the chat to their attention, tell them how to use it, post a welcome message and encourage them ask questions there to avoid interrupting others.
The best part is, if you want your audience to get the notes or links that have been posted in the chat, at the end of the call, you can instruct them to save the chat by clicking on the dots at the bottom of the chat and selecting save chat.
This gives them a text document to review.
### Break The Ice
Instead of the same old boring welcome and housekeeping, make your next Zoom meeting less boring by getting to know your audience and have some fun.
Here are some icebreakers you can use to be a less boring zoom meeting host:
1. 1Have everyone to type into the chat where they are from or how they are doing.This encourages interaction and gets them use to using the chat to communicate.
2. 2Ask guests to pop into the chat box what their favourite dessert is – ask them to be specific, not just pie, is it pumpkin pie, apple pie, blueberry pie and cream? Then refer to them throughout the entire meeting by their dessert name.
3. 3You could do the same with favourite animal, superhero or ice-cream flavour and make the rule that if someone has already chosen one in the chat, you must choose something else.
4. 4For more adult meetings ask attendees to share what colour underwear they have on?
5. 5Like news-presenters, when on a zoom call, we might be all business up top, with track pants on and slippers…so get your audience to show off their entire outfit?
6. 6Invite guests to bring their favourite mug and show during the meeting, or simply ask them what are you drinking? Show us your teacup, coffee mug, wine glass…
7. 7Tell us your Star Wars name – the first syllable of your name and the model of car you drive is your character and the last medicine you took is the planet you are from… I’m Lar M3 from the planet Aspirin.
8. 8Try not to smile – everyone must hold a straight face while you tell really bad jokes. The first one to laugh loses.
9. 9Have a coffee catch up or Friday night drinks with your team mates or clients. No set theme, just building a community and getting to know each other better.
10. 10Take turns at sharing something you’re really proud of, a hobby or a goal you’ve set for yourself. Not only is in interactive and fun, you are really getting to know your audience.
The most important thing about ice-breakers, especially in an online meeting, is to use them to captivate your audience, then quickly move on to the meeting contents, or use them to break up large sections of content or provide ‘relief breaks’.Humans have very short attention spans, you need to grab their attention to keep them engaged.
### Now For Something Completely Different
How about having fun with your team or tribe on Zoom that is fun, interactive and can cement some of the information from the events or meetings you’ve been holding?[Kahoot](https://kahoot.com/) is an awesome platform that enables you too hold live games and quizzes, like trivia, online.You can make up the questions to be fun but also testing their knowledge on your topic or cementing in the learnings or messages.Check it out, create your own game and really have fun in a zoom call.
So there you have it, take away the ideas you like, download the welcome slide and have fun next time you hold a Zoom meeting, webinar, or online event.
### Get More Done With The Most Audacious Marketing Action Planner
#### The easy to follow system that helps you set themes for your monthly content, batch tasks and avoid overwhelm so you can get your self promotion done and get your brand out there!
**Categories:** Personal Branding
**Tags:** Audacious Agency, brand personality, Business, engagement, host meeting, online events, profile, promotion, webinar, Zoom, zoom event, zoom meetings, zoom platform
---
### [The Six Personal Branding Focus Areas To Plan For 2020](https://theaudaciousagency.com/the-six-personal-branding-focus-areas-to-plan-for-2020/)
**Published:** December 22, 2019
**Author:** Lauren Clemett
**Content:**
At New Years we often make resolutions, deciding to become a better version of ourselves.That might be eating healthier, quitting sweets or smoking, activities that build us up, being around those who make us happier, starting the day more grateful or simply dropping a dress size.
These are all great personal goals.
Did you know there are simple ways you can also plan your goals for your personal brand for the year ahead too?
This will help you follow the same process instantly recognisable brands like Coca-Cola, MCDonalds and Nike use to stay relevant and recognised.Here are the six focus areas you might want to consider for your personal brand this year:
### **Physical**
How do you want to show up in 2020? How do you see yourself? Did you know people are naturally attracted to attractive people?
I don’t mean you need to look like an adonis, or a supermodel, but you need to consider your appearance, style, brand colours and the energy you bring into people’s lives.
You could decide to focus on being more upbeat, positive, fun, authoritative, inclusive, or simply making more effort to ensure your personal brand is recognised instantly because you are more consistent with how you appear.Perhaps have a chat to a stylist, review your brand colours and your wardrobe, look at your diet, physical health and motivators to set a routine that ensures you can maintain and sustain your personal brand ‘energy’ during the year.
### **Mental**
When you grow your personal brand to stand out as the go-to expert or credible specialist in your industry, you can feel unsettled to be in the spotlight. You have to become your own best cheerleader, a raving fan for your own brand.
The ‘itty-bitty-shitty-committee’ speaks far worse to you that you would ever dream of talking to someone else, so be mindful of your self talk, mindset and mental motivators.
Write down your goals and tick off the things you get done each day, journal and celebrate your successes, take time to review your progress each week.We tend to worry and doubt if we don’t feed our brains some love in the way of celebration. The Friday fist pump, happy dance or simple “what was my biggest achievement’ question will help.
### **Business**
Are you happy with where you are headed?This is the right time to be setting goals and looking at the future, but if you aren’t clear, and you don’t write it down, you can easily get distracted.
The entrepreneurial brain is amazingly innovative and tends to be more open to take risks. However your Achilles heel is bright-shiny-objectitis, which can distract and divert your attention away from your goals.When I take clients through the single minded purpose for their brand, one of the questions is “what will your life look like in 3 years time”.
Where do you want to be spending your time, being located, working with, attracting to your business, affiliated to, collaborating with?
Go deep into what your business looks and feels like inthe future, set some clear goals and then litmus test each idea you have to see if it’s taking you closer or further away from your goals.
### **Money**
It’s the outcome we want from being in business – doing what we love, and being well paid to do it.
What are your money goals for your personal brand, have you considered the multiple streams of income you can develop from it?
When you develop a, stand out personal brand it becomes a platform for making money from your expertise.
This might be a book, online program, speaking, podcast, webcast, blog, consultancy, webinars…there are so many ways you can share your skills and talents that deliver money back to your business, but you need to create you overarching brand strategy first.
Mind-mapping or brain dumping everything you know can help and it’s one of the stages we go through in the Maximum Velocity program with our clients.
maximising your monetary return is vital, especially if you sell a service, because you don’t want to be exchanging time for money. You want to exchange expertise for funds.
### **Relationships**
The saying is that we become the sum of the people we spend our time with and it’s what I call branding by association.Big brands do it really well – Apple & Nike (music and running), BMW & Louis Vuitton, Taco Bell and Doritos – and personal brands should do it more often.
Collaborating on an event, book, program, conference, offer. The lawyer and the funeral director teaming up with the life coach and divorce expert joining to hold a webinar or a nutritionist, thyroid specialist, personal trainer and women’s wellness expert holding an expo.
Who can you affiliate with? Who has the same clients and operates in a similar way, with shared values and beliefs, that you could team up with.This is one of the fastest ways to grow your influence and impact (and grow your database). It’s like turbocharging your personal brand.
### **Spiritual**
I often get asked why someone would want to work on their personal brand. Many assume it’s all about ego. Wanting to be ‘famous’, or trying to ‘spruik’ your business.
Personal branding is all about magnifying what you already are, highlighting your uniqueness and ensuring more people know about you, so you can help more people.
So what is at the core of your personal brand. What is your life goal?
What is the impact you want to have and the legacy you want to leave.
What is at the heart and soul of your brand? Can you clearly explain why you do what you do, and what the purpose is for your brand? Why should someone listen to you?
Focusing on what you will give back to those around you and the planet you live on can help you maintain humbleness and keep you grounded as you start to get noticed.
It’s vital that you don’t aim become perfect either, because then you become un-relatable. Be real instead and share what’s in your heart.
### Great, you’ve set some clear goals, now what?
Focusing on these six areas will help you prioritise your actions and activity in the year ahead, especially when it all gets overwhelming.And even now, if you are looking at this list and thinking there is no way you can work on all of these AND run a business, there is some good news.We have systemised marketing your brand for the entire year in the Most Audacious Marketing Action Planner which you can grab [HERE](https://theaudaciousagency.com/audacious-planner/).
It helps you get clear on your personal brand, that single-minded purpose and your brand story so you can more easily explain what you do and why someone should choose you.
It also gives you theme and topic ideas for social media and blogging each month and a weekly action planner to get it done.
We hope it helps you get 2020 Vision for the year ahead.
### Get The Most Audacious Marketing Action Planner
#### To find out more about the most audacious marketing action planner and how it can help you avoid overwhelm and stand out in 2020.
**Categories:** Personal Branding
**Tags:** 2020, 2020 Vision, Audacious Agency, Branding, Famous, Lauren Clemett, New years, Personal Brand, Personal Branding, Planning
---
## Pages
### [Audacious Home](https://theaudaciousagency.com/)
**Published:** September 24, 2024
**Author:** adminaudagency
**Content:**
## Step into the Spotlight To Elevate Your Profile with
The Audacious Agency
Are you are doing something impactful, innovative or incredible and you’re tired of being the world’s best kept secret?
The Audacious Agency is here to help you achieve the recognition you deserve. As award writing specialists and profile building experts, we empower entrepreneurs and business owners to become visible, credible, and profitable.
### our expertise
- **Strategic Award Writing**
We select exactly the right awards categories for you and craft compelling award submissions that highlight your achievements to make you stand out.
- **Comprehensive Profile Building**
We repurpose your entries into engaging and powerful personal branding content that positions you as a respected thought leader.
- **Expert Guidance**
Our team of experienced professionals provides personalised support and guidance throughout the entire awards journey and profile building process.
### Why Choose The Audacious Agency?
Customers served!0%Customers served!
#### Finalist Status
Proven track record in prestigious awards success
Customers served!0+Customers served!
#### Award Entries
Leading award writing specialists with expert insight
Customers served!0%Customers served!
#### Guaranteed Leverage
Passion and dedication to maximise any awards outcome
Our Clients have won multiple local, national and international awards, they’ve appeared in respected digital media and online publications as expert contributors and on podcasts as engaging thought leaders.
They have leveraged awards to win bigger contracts, launch programs, attract more prospects, open doors to global opportunities, increase their revenue and get on stage to share their insights. They have become bold, brave and audacious, stepping up into the spotlight with the confidence to share their knowledge, innovation and leadership with the world.
## Awards Writing Specialists | Profile Building Experts
## our services include a comprehensive suite of award winning services designed to help you get seen and noticed:
### Strategic Profile Building
Our proven process starts with creating a personalised profile building plan, selecting exactly the right awards and categories to enter, and developing a marketing action plan with consistent content creation and credibility for 12 months and beyond.
### award writing services
Our experienced writers craft compelling entries that captivate judges and showcase your achievements, with a very high success rate at getting you through to becoming a finalist and a guarantee of resources and support to help you leverage your award no matter what the outcome is.
### Profile Building services
We provide a range of services to help you maximise your awards journey, including repurposing entries into blogs and articles, regular contribution to respected digital publications and providing social media content, and assisting you with podcast appearances.
## **success stories from those who have been audacious:**
“I am so moved by the experience of winning awards for the work I do with domestic violence. It really brought home to me how being invisible and unrecognised kept me small. These awards will increase my capacity to help millions of women around the World.
Every level of my being has changed from this experience.”
**anita bentata**
activating artemis
“We set ourselves a gargantuan task of positively impacting millions of lives and this has given us the credibility as a catalyst to win 23 awards and leverage them to open doors to billion dollar opportunities. It’s enabled us to build a portfolio of evidence to attract the right team members and give organisations confidence to choose us.”
**Belinda Dolan**
Clariti Group
“Since we won awards we have had the industry body approach us to help them work on their diversity. You definitely create opportunities by winning awards, so don’t hold back”
**Helen yost**
tradettes
“It’s has reduced our sales cycle, with credibility and evidence that we are making a big impact. It’s confirmation that we are on the right path and inspires me to do even more.”
**Stacey Ashley**
Coaching
## ready to be bold, brave & audacious?
Contact us today to learn more about how The Audacious Agency can help you achieve your goals and become a recognised leader in your industry.
---
### [NYC2026 Own The Global Stage](https://theaudaciousagency.com/nyc26/)
**Published:** November 6, 2025
**Author:** adminaudagency
**Content:**
## **NYC 2026**
## **Own the Global Stage**
Your trailblazing impact deserves **global recognition**.
The Stevie Awards, the “Oscars of Business,” is your definitive stamp of authority.
You’re a woman making a massive impact, and you’ve seen the power of global recognition. Whether you’re ready to do it again or you just realised you can’t miss out on next year’s spotlight, the time to secure your position is now.
Forget the stress of finding time, battling imposter syndrome,
or figuring out the logistics.
This is an exclusive, limited opportunity **capped at just 30 spots**.
Lock in your spot for maximum impact in 2026 and get our full concierge service, with a seamless journey from strategy to spotlight, providing 6+ months of dedicated profile-building support.
**“The Highlight Of My Career!”**
**“I’ve seen Immediate Results & Impact”**
**“A Bucket-List Moment For Sure!”**
## The Audacious Award Winning Package
Phase 01
Expert Award Writing Concierge Service
- **Strategic Planning:** Immediate interview to define your Unique Profile Position (UPP) and select the best categories you’re most likely to win and give you a leverageable outcome regardless of the outcome.
- **Winning Entry Creation:** We handle the research, writing, proofreading, and on-time submission to maximise judge exposure.
- **Professional Application:** We gather and collate all your material into a quality, designed support doc, making it easy for judges to see your evidence.
- **Guaranteed Credibility:** We craft and submit one guaranteed media article from your entry content, complete with a back-linking URL.
- **Immediate Leverage:** We deliver social media graphics and content from the moment of submission, maximising momentum regardless of the result.
Phase 02
NYC event With Ultimate Leverage
- **Gala Dinner & Red Carpet:** Your ticket to the Stevie Awards Gala Event in NYC on Nov 16th, including professional photos and networking.
- **Acceptance Speech Mastery:** Live coaching (online and recorded) to ensure you shine on stage, complete with a professionally recorded and edited Media Style Interview post-win.
- **Times Square Domination:** A huge billboard with your award, your image and your brand on a Times Square billboard twice every hour for 24 hours.
- **Professional Photoshoot:** After midnight on the 16th and again on the morning of 17th, with you in front of your billboard with your award, book, product etc…
- **Long Term Leverage:** Award Leveraging Workshop (post-event), a 1:1 award marketing & strategy session and workbooks/Planner to maximise your credibility for years to come.
## Your Investment in Global Credibility:
## Pre-Pay Your Success
Secure this exclusive opportunity now to make your 2026 awards journey effortless.
our award winning payment options
option 1: Full payment
AUD $5997 (+GST)
option 2: payment plan
AUD $1200 (+GST) per month for 6 months
## your next steps
Step 1.
**Secure Your Spot:** Click the button to immediately lock in one of the 30 spots, paying the full amount or start the payment plan. Everything except entry fees and your travel expenses (flights, accom, food etc) is included, so by the time you’re up in lights in Times Square with your awards, everything is already paid for. A payment plan must be secured by 30 August 2026.
Step 2.
**Awards Interview:** You’ll get a link to schedule your interview where we’ll review the categories, selecting exactly the right ones that not only give you the best chance of winning, but also allow you to leverage regardless of the outcome – and we’ll then craft your entries and design your support doc, submitting in up to 3 categories (talk to us if you want to enter more)
Step 3.
**Profile Building:** We don’t wait until the award are announced, we give you award generated content (AGC) that you can use right away to start being seen as a credible industry leader, including a thought leadership style article that we submit to an online publication for you, social media graphics, and of course, your entry to repurpose into blogs, newsletters and online content, plus the AI Prompts and templates to do that.
Step 4.
**Preparation:** We gather everything needed for your billboard, and you attend the acceptance speech training before we go, plus the post-event leveraging workshop, 1:1 and all of the resources you can use to snowball your entire award-winning journey, turning it into tangible results for your business.
Faq
## success stories from those who have been audacious:
Anita Bentata
“I am so moved by the experience of winning awards for the work I do with domestic violence. It really brought home to me ho being invisible and unrecognised kept me small.
These awards will increase my capacity to help millions of women around the World. Every level of my being has changed from this experience.”
Angela Dion
“I had one of the big retail buyers and he walked past my stand then he came back and he’s like, **‘I’m impressed. you got two bronze at the Stevie Awards. Tell me more about that.’** And I was like, ‘Oh.’… and that got him back to me.
Awards got me globally recognised and I was especially driven to succeed because anyone that’s starting out and even a concept, could get an award.”
stacey ashley
leadership coaching
“It’s has reduced our sales cycle, with credibility and evidence that we are making a big impact. It’s confirmation that we are on the right path and inspires me to do even more.”
Raquel Manning
Blue Diamond Property Group
The Stevie Awards changed the perception of me with my peers, and introduced new business opportunities, opening doors to billion dollar projects.
I get introduced as an international award winning expert and it’s given me a bigger platform and even more respect.
## The Time to Act is Now
You are now fully prepared to make a big move. By stepping up, you shift from wishing for global recognition to guaranteeing it.
You’ll immediately receive the award-winning workbook and we’ll send you a diary link to schedule your 1:1 Strategy Interview. We handle the rest – helping select the best categories, ensuring your entry is submitted on time and giving you the best chances of winning, with guaranteed awards leveraging.
The future belongs to those who believe in the beauty of their dreams. Let’s make those dreams **AUDACIOUS!**
LIMITED TO 30 SPOTS. BOOK NOW!
---
### [About](https://theaudaciousagency.com/about/)
**Published:** November 5, 2019
**Author:** adminaudagency
**Content:**
[](https://theaudaciousagency.com)
about audacious
Be Bold, Be Brave, Be Audacious!
The Audacious Agency is a premium profile-building service that crafts award-winning narratives that elevate your personal and business brand to new heights.
More than award writers, we are the catalyst for change-makers, thought leaders, and exceptional innovators who are ready to break free from obscurity, stand out with an undeniable competitive edge, and step into their roles as sought-after industry leaders.
The agency is the official ANZ representative for the [Stevies](https://stevieawards.com/), [Globees](https://globeeawards.com/business-awards/), and [Titan](https://thetitanawards.com/) awards, with a 97% success rate and an unprecedented cabinet of national and global wins, including [Telstra](https://www.telstra.com.au/small-business/best-of-business-awards), [Australian Small Business Champions](https://www.championawards.com.au/), and 6 Grand Stevie Awards.
Our name reflects our bold, innovative approach to visibility. We don’t play safe, and we don’t let our clients play small.
Our logo features a distinctive accent over the å that symbolises the genuine “oooh” or “oooar” of surprise and admiration expressed when someone achieves something truly outstanding. It serves as a visual corona, signifying deep reverence, respect, and global recognition for your hard work.
We purposely step away from the gaudy, predictable gold most associate with awards. Our brand colour is rose gold – toned down, realistic, elegant, and deeply stylish. It embodies our core philosophy that achieving true excellence and celebrating remarkable milestones, regardless of whether it’s the highest trophy on the night.
Join us on our mission to elevate your profile and make a difference.
#### our vision
To create a world where remarkable ideas and innovations are celebrated and recognised.
We believe that by shining a light on those doing extraordinary work in the shadows, we can inspire a positive difference and improve the lives of leaders, innovators and entrepreneurs around the globe.
#### our mission
The Audacious Agency is on a mission to empower exceptional entrepreneurs and business owners to break free from obscurity and become sought-after leaders.
We help change-makers and thought leaders stand out from the competition, enter and win prestigious awards, and leverage their achievements to create a lasting impact.
#### our values
- **World Class**
We don’t chase standards – we set benchmarks. We push our clients out of the comfortable shadows of local obscurity and pull them into the global spotlight. If it isn’t world-class, it isn’t audacious.
- **Fearless Candour**
We tell our prospects the hard truth that if their inferior competitors are winning the spotlight, it’s because they are playing too small. We cut through the noise with real results and zero fluff.
- **Cutting Edge**
We leverage market disruption to deliver an unfair advantage for our clients. From reverse-engineering award criteria to deploying AGC – instantly repurposing entries into guaranteed thought-leadership.
- ****Global Collaboration****
Through award program representation, elite cross-border partnerships, joint ventures and high-vibe delegations, we create a powerhouse ecosystem where ambitious leaders rise together.
the proven 3R profile building process
reputation
Clarifying your Unique Profile Position and what you want to be known, liked and trusted for. Giving you an edge and your ideal audience a reason to choose you.
Creating a strategic 12-month profile building plan, including selecting exactly the right awards and categories, outlining a marketing action plan and highlighting the opportunities to build a credible reputation.
recognition
Writing engaging award entries that captivate the judges, knowing the score-sheet nuances to engineer your entry by blending human narrative with the impact statements that turn heads.
Designing a professional support document that makes your entry stand out from the rest and submitting your awards entry on time with immediate leveraging content to build credibility and boost your profile.
Respect
We don’t wait to see if you win – every submission instantly activates our proprietary Awards-Generated Content (AGC) engine, guaranteeing profile-building success.
This includes byline articles, expert commentaries, LinkedIn Newsletters, EDMs & Blogs and social media content & graphics, plus proactive media monitoring to surround your ideal audience and attract attention.
## our 97% award winning expertise
With years of experience and a proven track record, we’ve helped countless clients achieve remarkable results. Our expertise lies in:
#### Strategic Planning
Our profile building plans provide a clear roadmap for success, defining the specific leadership journey for you, your brand, team or organisation.
Ensuring you invest in visibility that builds your credible reputation.
#### Award Entry Optimisation
Understanding the intricacies of award programs and the nuances of judging to ensure your entries are tailored to impress with the right balance of compelling storytelling and the metrics that matter.
#### Leadership Development
We help you position yourself as a thought leader in your industry, carving out a space as a change-maker and influencer with 100% guaranteed leveraging, so you can make a bigger impact and attract the right people.
## a decade of client success
Since 2016 we’ve won multiple local, national and international awards for ourselves and our clients, they’ve appeared in respected digital media and online publications as expert contributors and on podcasts as engaging thought leaders.
They have leveraged awards to win bigger contracts, launch programs, attract more prospects, open doors to global opportunities, increase their revenue and get on stage to share their insights.
They have become bold, brave and audacious, stepping up into the spotlight with the confidence to share their knowledge, innovation and leadership with the world.
## Why Choose Us?
Our 97% success rate in helping clients reach finalist status speaks for itself, however even though we never promise a win, we guarantee you will be able to leverage every part of your profile building and award journey to the max.
Our personalised approach means that we tailor your plan to meet your unique needs and goals and our team of experienced professionals provides invaluable service and support that takes the stress and overwhelm out of entering awards.
Our unique repurposing model ensures you get many years of content to curate your profile and we’re fully committed to helping you achieve tangible results that elevate your brand and your business.
bold, brave & Audacious: Keynote presentation
Elevate your event with an Award-Winning expert to inspire and motivate your team!
Lauren Clemett, a dynamic keynote speaker renowned for her ability to energise and engage audiences, brings a unique perspective and practical insights to help your team achieve their full potential, drive business growth, and elevate their reputation.
This engaging keynote presentation delivers a captivating blend of storytelling and actionable strategies, leaving a lasting impression on your audience.
[Contact Us](https://theaudaciousagency.com/contact/) to check Lauren’s availability to speak at your next event, conference or on your summit or podcast about entering, winning and leveraging awards.
”
*“Lauren rocked a powerhouse presentation for my Mastermind Group on being bold, brave and audacious and how to grow your profile using awards. Her presentation was engaging, personal and high energy. She really had everyone thinking how they could be putting their best foot forward and leveraging awards for their business. The feedback has been extremely positive and I would have her back as a speaker again and again.*
*Thank you Lauren for such a great session!”*
– Christine Corcoran
”
*“Lauren truly captivated our members. Her presentation on being bold, brave, and audacious while growing your profile through awards was not only high-energy but also highly engaging and personal. She had everyone thinking about how they could better position themselves and leverage awards to elevate their business.
The feedback from our members has been overwhelmingly positive, with comments like “funny,” “engaging,” ” inspiring” and “the information is gold.”
Lauren is fantastic to work with—professional, organised, and incredibly fun.*
*She brought so much value to our group and I would invite her back as a speaker without hesitation.”*
– Karen Corban – Speakers Alchemy Network
recent articles
*Go From Best-Kept Secret to Go-To Expert*
*“In the business world, visibility isn’t vanity—it’s strategy. Discover how savvy business leaders are leveraging awards not just for bragging rights, but as a powerful, non-salesy strategy to dramatically increase visibility, build lasting credibility, and attract opportunities. Lauren sits down with Rose Davidson on the Talking with the Experts podcast to share her proven process. Learn how to craft entries with captivating stories, break through the fear of ‘self-promotion,’ and turn a trophy into authority and sales. Stop being your industry’s best-kept secret and start becoming the go-to expert.* [*Click Here*](https://youtu.be/rDvHuQo02QI) *to listen to the full game plan!”*
*“Unlock the secrets to building a truly *audacious* brand! This exclusive interview with Lauren Clemett, founder of The Audacious Agency, reveals how to ditch the ‘beige’ and embrace a personal brand that roars with authenticity and attracts your ideal clients. Discover practical strategies for crafting a captivating message, owning your unique brilliance, and building a business that’s as bold and impactful as you are. Tired of blending in? [Click Here](https://valiantceo.com/lauren-clemett-of-the-audacious-agency/) to learn how to stand out – and *own* it.”*
[](https://theaudaciousagency.com/wp-content/uploads/2025/03/busines-blueprint-logo.svg)
*“Ever wondered what REALLY makes a business award application stand out? The judges from Business Blueprint’s prestigious awards are spilling their secrets! This exclusive reveal dives into the critical do’s and don’ts, the hidden criteria, and the insider tips that can dramatically increase your chances of winning. Don’t submit another application without reading this – [Click Here](https://businessblueprint.com/business-award-judges-spill-their-secrets/) to unlock the judges’ insights and gain a competitive edge!”*
[](https://theaudaciousagency.com/wp-content/uploads/2025/03/busines-blueprint-logo.svg)
*“In today’s cutthroat market, influence and credibility are everything. Discover how savvy business leaders are leveraging awards – not just for bragging rights, but as a powerful strategic tool to build trust, attract top talent, and gain a significant competitive advantage. TICKER NEWS reveals the inside scoop on how winning awards can elevate your brand and position you as a leader in your industry. [Click Here](https://tickernews.co/business-leaders-use-awards-to-build-influence-and-credibility-in-a-competitive-market/) to learn how to make awards work *for you*.”*
[](https://podcasts.apple.com/ch/podcast/s6ep236-lauren-clemett-the-audacious-agency/id1609326895?i=1000773660659)
*On this episode I’m chatting with Lauren Clemett, CEO of The Audacious Agency. Lauren has spent more than 30 years in branding and advertising and now helps business owners, leaders and change-makers build their profile through personal branding, media exposure and business awards. She’s also known as “The Brand Navigator” and works with people who are doing amazing things but aren’t getting the recognition they deserve.* [*Listen Here*](https://podcasts.apple.com/ch/podcast/s6ep236-lauren-clemett-the-audacious-agency/id1609326895?i=1000773660659)
[](https://medium.com/authority-magazine/the-power-of-personal-branding-lauren-clemett-of-the-audacious-agency-on-how-publicists-shape-dae4ba25ff16)
*The Power of Personal Branding: Lauren Clemett of The Audacious Agency On How Publicists Shape Influential Leaders* [*An Interview With Chad Silverstein*](https://medium.com/authority-magazine/the-power-of-personal-branding-lauren-clemett-of-the-audacious-agency-on-how-publicists-shape-dae4ba25ff16)
[](https://insidesmallbusiness.com.au/wp-content/uploads/2026/03/inside-small-business-autumn-2026.pdf?_sc=NjA3NzUxMSMxNzQ1OTQ%3D)
*Is LinkedIn still a valuable resource for an SME?*
*We are shouting into a void designed for a different world, and the echo is beginning to sound like ‘pleasepick me’ desperation. [Read The Article Here (Page 43)](https://insidesmallbusiness.com.au/wp-content/uploads/2026/03/inside-small-business-autumn-2026.pdf?_sc=NjA3NzUxMSMxNzQ1OTQ%3D)*
[](https://www.sherisesstudios.com/product-page/she-wins-magazine-february-2026-edition)
*The February 2026 edition of She Wins Magazine, Where Kindness Becomes Power, features global branding leader Lauren Clemett and celebrates women who lead with authenticity, courage, and compassion. Guided by the theme Kindness in Action: How Women Win Together, this issue explores how visibility, recognition, and personal branding rooted in values create lasting influence and collective success.* [*Check Out The Article Here*](https://www.sherisesstudios.com/product-page/she-wins-magazine-february-2026-edition)
[](https://insidesmallbusiness.com.au/wp-content/uploads/2026/03/inside-small-business-autumn-2026.pdf?_sc=NjA3NzUxMSMxNzQ1OTQ%3D)
*The Hidden Cost of Being the World’s Best-Kept Secret*
*Angela Dion had no idea what a Stevie Award was.*
She was a new mum who’d invented something she genuinely believed could help other mothers, trying to get her product — the Blissful Bond Booby Pillow — in front of the right people. Every time she approached a big retailer or distributor, she hit the same invisible wall. Her product was good. Her story was real. Nobody outside her immediate circle had any idea she existed.
That’s the part nobody puts in the entrepreneurship books. You can have something genuinely worth knowing about and still be completely invisible to the market that needs it.
Angela entered the 2024 Stevie Awards for Women in Business mostly because she was told even brand-new businesses could win. She didn’t fully believe it. She won two bronze medals anyway — against Google, and a bank.
[*Read The Rest Of The Article Here:*](https://thebossmagazine.com/post/hidden-cost-best-kept-secret/)
## Ready to take your business to the next level?
Contact us today to learn more about how The Audacious Agency can help you achieve your goals and become a recognised leader in your industry.
\_\_CONFIG\_colors\_palette\_\_{“active\_palette”:0,”config”:{“colors”:{“f3785”:{“name”:”Main Accent”,”parent”:-1}},”gradients”:\[\]},”palettes”:\[{“name”:”Default Palette”,”value”:{“colors”:{“f3785”:{“val”:”rgb(200, 134, 107)”}},”gradients”:\[\]},”original”:{“colors”:{“f3785”:{“val”:”rgb(19, 114, 211)”,”hsl”:{“h”:210,”s”:0.83,”l”:0.45,”a”:1}}},”gradients”:\[\]}}\]}\_\_CONFIG\_colors\_palette\_\_ [ let’s talk ](https://theaudaciousagency.com/contact/)
---
### [NYC2026 Tour](https://theaudaciousagency.com/nyc2026-tour/)
**Published:** March 3, 2026
**Author:** adminaudagency
**Content:**
# Seven days. Four world-class hosts.
# Your global breakthrough.
New York City isn’t just a destination; it’s the ultimate stage for thought leaders, game-changers, and innovative women ready to be seen on a global scale.
# Ready to get Audacious?
Join Dr. Julie Ducharme, Lauren Clemett, Dr. Karen Weaver and Fleur Madden for a meticulously curated week of high-impact events, profile-building content creation, business opportunities, and elite networking. Whether you are launching a book, scaling a business, or claiming your seat at the Stevie Awards, NYC26 is your gateway to international expansion.
# Build Your Own Experience
Mix and match the events that align with your goals, or join us for the full week to maximise your impact.
### Stevie Awards Package
### Hosted by Lauren Clemett
- March to August 2026 – OPEN NOW!
#### Category Selection, Award submission writing, Support Doc, acceptance speech training, Gala Dinner ticket, Times Square Billboard & Award Leveraging
### Hear Us Roar
### Hosted by Dr. Karen Weaver
- Wednesday 11th November – 9am-4pm
#### HearUs Roar Inspirational Speakers. A celebration of storytelling and the power of the female voice.
- Wednesday 11th November – 7pm-9pm
#### HearUs Roar Docufilm Premiere. Red carpet event At the Robin Williams theatre.
### The Power Room
### Hosted by Fleur Madden
- Thursday 12th November – 9am-4pm
#### A full-day experience – hear and learn from women killing it in bigger markets. Includes Private dining and Rooftop drinks events.
### NYC Content Shoot
### Hosted by Dr. Julie Ducharme
- Friday 13th November – 9am-2pm
#### Professional photography and content creation at New York’s most recognisable landmarks.
### She Talks Book Signing
### Hosted by Dr. Julie Ducharme
- Saturday 14th November – 10am – Noon
#### Book Signing in NYC for the SHE Talks Anthology Series Authors to capture the book launch.
### She Talks Gala Event
### Hosted by Dr. Julie Ducharme
- Saturday 14th November – 6pm – 9pm
#### Oscar-style event celebrating women & championing the 10,000 Women Rising campaign. Pink Carpet Photos, insightful speakers, awards, networking.
### Award-Winning Rooftop Drinks
### Hosted by Lauren Clemett
- Sunday 15th November – 7pm
#### Sunset networking at a premier rooftop bar to celebrate your journey and connect with Everyone On Tour.
### The Stevie Awards Gala Dinner
### Hosted by Lauren Clemett
- Monday 16th November – from 5pm
#### attend the Oscars of Business at the Marriott Marquis, including a welcome drink, networking, 3-course meal and wine, red carpet photography and connecting with global award winners.
### Times Square Billboard & Photoshoot
### Hosted by Lauren Clemett
- Tuesday 17th November – 10am-Noon
#### See your face in lights twice an hour for 24 hours, and capture the ultimate branding assets with professional photography in the heart of the city. Includes a midnight shoot for award winners on Monday, 16th Nov & 10am Tuesday 17th Daytime shoot.
## Frequently Asked Questions
## Got a question? Get in touch here
“I dreamed of being on a billboard, and now I’m here!”
“I just got invited to speak by a conference manager who saw me on the billboard!”
“What a life-changing experience!”
“Thank you for this incredible opportunity, I’m so excited for what’s next!”
“We are so well supported, and I’ve made so many genuine connections here”
“It feels like I’m running with thoroughbreds!”
“I’ve come back home to a diary full of prospects wanting to meet with me!”
“This has been the trip of a lifetime for me!”
“Thank you for this incredible opportunity, I’m so excited for what’s next!”
“This has been a massive highlight of my career”
---
### [Frequently Asked Questions](https://theaudaciousagency.com/frequently-asked-questions/)
**Published:** June 29, 2026
**Author:** adminaudagency
**Content:**
audacious FAQs
### Frequently Asked Questions – Award Writing & Profile Building
The Audacious Agency – Professional Award Writers
Step into the spotlight and become visible, credible, and profitable with award entries that captivate judges and build your profile – no matter what the outcome.
Getting Started: What We Do
---
### [Award Winning Drinks Event](https://theaudaciousagency.com/award-winning-drinks/)
**Published:** January 17, 2026
**Author:** adminaudagency
**Content:**
# An evening of high-impact networking for women in business and ambitious leaders.
# Ready to get Audacious?
Join The Audacious Agency for an after-work event dedicated to celebrating success and building the connections that matter. Whether you’re an established leader or an emerging business owner, your network is your net worth.
We are bringing together a curated room of go-getters for:
- Meaningful networking with like-minded women in business and local leaders doing extraordinary things
- Hear directly from recent Award Winners on how they leveraged Recognition, Reputation, and Respect to dominate their industry
- Enjoy a welcome glass of bubbles and delicious nibbles while you mingle.
# More Than your average networking event!
This is your opportunity to be inspired to step into the spotlight (or at least consider how you can shine a light on your achievements, impact and innovation). You will learn from winners how awards provide immediate credibility and how visibility can accelerate your impact and influence. Come for the bubbles, stay for the brilliance!
## The Details
Time: 5pm – 7pm
Ticket: $25
(Includes welcome bubbles & grazing bites)
## event schedule
#### sydney
25 February
In Association With:
[](https://leadandempowerher.com/she-talks-australia/)
#### [Conference](https://leadandempowerher.com/she-talks-australia/)
#### [26th February 2026](https://leadandempowerher.com/she-talks-australia/)
#### Cairns
12 March
#### perth
20 March
#### gold coast/Tweed Heads
22 May
#### New York
15 November
Booking Opens May
## About your host
Lauren heads up The Audacious Agency, a premier profile building and award writing specialist company.
A global thought leader in personal branding, with over three decades of experience in brand management and a reputation as a sought-after keynote speaker, Lauren empowers entrepreneurs and business owners to build powerful personal brands.
As the brand navigator Lauren and her team help leaders to boldly stand out from the competition and be sought-after credible brand champions.
## Meet The Award Winners
Some of the winners who will join us to share their award-winning journey with you include:
#### Lucie Durey
Founder of Green Panther Skincare
#### Raquel Manning
Founder & Director Blue Diamond Property Group
#### Karen Perks
CEO & Founder
of Mikare
#### Karen Weaver
Founder
KMD Books
#### Katrina Wurm
Founder of Stress Free Super Mum
#### Fleur Madden
Founder
The Ginsburg Firm
## Spaces are Strictly Limited
To ensure meaningful conversations and genuine access to our award winners,
we are capping attendance for each city.
These intimate evenings are designed for connection, not crowds.
Don’t watch the highlights on social media the next day—be in the room where the magic happens.
---
### [Stevie Women In Business Awards](https://theaudaciousagency.com/stevie-women-in-business-awards/)
**Published:** April 29, 2025
**Author:** adminaudagency
**Content:**
# Enter The Stevie Awards For
# Women In Business
## **Time to be seen and noticed as an international award winner!**
The ‘Oscars’ of business awards are renowned worldwide as credible accolades for entrepreneurs, innovators, business owners, leaders, change-makers and thought leaders who are innovating and making an impact.
They are ideal to elevate your personal brand on a global stage and get the recognition and visibility you deserve.
We’ve written over 180 entries for this program and have a 98% success rate.
## **There are 5 reasons why we love these awards:**
1. 1**BUSINESS FOCUSED:** You won’t be up against those outside your industry – and you can select small, medium or large sized, so it’s a level playing field
2. 2**COMPREHENSIVE PROGRAM:** Over 120 categories so there is something for you and it’s a real comparison with a fair judging process
3. 3**NO FINANCIALS:** You don’t have to have a massive turnover or multi-million dollar profit to enter or win! Start-ups and concepts have won gold awards.
4. 4**QUALITY LEVERAGE:** Entry fee includes the medallions/trophies (shipping applies) and you get judges’ feedback plus access to the ‘Winners Circle’ with logos, press release template, opportunities to feature in the Stevies newsletter and social media and the Awards Alumni Group
5. 5**NYC GALA EVENT:** Option to attend the Gala Awards event in New York, with Times Square Billboards to maximise the moment. More info [HERE](https://theaudaciousagency.com/nyc26/)
These are world renowned business awards and the pinnacle of success, with high levels of integrity and a rigorous judging process. As a winner, you’ll be associating with big brands and maximising the credibility of an award that means something.
# Save Time And Give Yourself Every Chance Of Winning
With vital questions to answer and a support document to create, then submit before the deadline, it’s not an easy entry.
That’s why The Audacious Agency is here to help you!
## **Here’s what’s included in our service to help you enter the Stevie Awards for Women In Business:**
- 1:1 interview to review and choose the right categories, then find your unique profile position, digging deep into your story to help us engage and captivate the judges.
- Writing, proofing and editing your entry to ensure it’s exactly what the judges are looking for, meeting word count and hammering home the key metrics to make you stand out from the competition.
- Designing your professional support document to underpin your entry and show the judges why you should win
- All the resources to leverage the awards from the moment we submit it for you – maximising your moment to get seen and noticed as award-worthy.
- The Award Leveraging Guide and social media graphics and content to help you leverage the entire process, regardless of the result.
Although we can’t guarantee a win, we have a 98% success rate so chances you’ll receive an award are very good!
Hear from some of the winners who have entered, won and leveraged these awards:
Let’s get audacious! Purchase your International Awards Project so we can get started with you today!
Note: You can enter as many categories as you wish for these awards, and although there are a couple of free categories, these are highly contested. Entry fees range from US$190 to over US$500, and are NOT included in our fees. We’ll help you choose the categories that give you the best chance of winning.
If you have entered these awards before and want us to review or rewrite your entry and update/create a support document we can offer you a discount – please just get in touch [HERE](https://theaudaciousagency.com/contact/).
---
### [Award Writing](https://theaudaciousagency.com/award-writing/)
**Published:** February 28, 2024
**Author:** adminaudagency
**Content:**
# audacious award writing & Profile Building
## **Your Audacious Awards Journey Starts Here**
It’s time to transform your strategic plan into tangible recognition and accelerated profile growth.
Let’s boldly launch your awards journey to amplify your impact and become an undeniable leader in your space.
With our proven 97% success rate at reaching finalist status and guaranteed award leverage throughout the entire process, you are set to gain the profile-building credibility you truly deserve.
## **The Snowball Effect in Action**
At The Audacious Agency, we believe building a powerful professional profile is a strategic, continuous journey. Our unique ‘Snowball Effect’ business model is designed to deliver accelerating impact and value over time, creating a bigger impact the longer we work together.
## **Here’s a breakdown of how it works:**
### Your Awards Launch Campaign – Month 1
#### This pivotal first month is all about immediate impact and setting your awards journey into motion.
Your Investment: $3,997 +GST
#### What You Get!
- Kicking off with a 1:1 deep-dive interview online, to delve into your challenges, achievements and story, outlining the data we’ll need you to collect.
- We help you gather supporting data, including setting up a case study collection form and doing industry research.
- Then we meticulously write your initial award entry for multiple categories and design a compelling support document to reinforce your claims.
- Upon your approval, we handle the submission and provide you with entry fee payment information, ensuring a seamless, stress-free process.
- We’ll then immediately repurpose the entry content into a blog post and social media tiles/content, supplied directly to you for instant leveraging.
- As finalists or winners are announced, and any judges’ feedback is provided, you receive additional tailored social media content and tiles, ensuring consistent visibility throughout the awards journey.
- You get to leverage this award regardless of the result and build your online profile with plenty of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) that Google loves.
- We’ll also provide any feedback needed to ensure your online presence is optimised to attract and convert exactly the right people you’re aiming to impress with your awards.
### Ongoing Profile Building Service – Sustained Growth
#### After your impactful first month, you transition into our ongoing profile-building service, designed to deliver accelerating impact and value over time. Your investment becomes increasingly efficient, rewarding your sustained growth.
Your Investment: $2997 + GST Ongoing
#### What You Get!
- Professional award writing services on retainer ensure your profile continuously builds regardless of the award’s outcome.
- We consistently enter your awards, gathering more data and results to improve your entries, and provide a monthly blog and social media content at each award stage.
- You leverage results as they come in, sharing judges’ feedback and testimonials, ensuring your profile gains maximum momentum.
- As your profile grows, we add in profile boosting services including article contribution, podcast application and monitoring for media opportunities, adding layers of credibility so your profile building accelerates.
- After month 6 we add in high-level profile boosting services, leveraging your wins to rank you on thought leadership sites, and producing your LinkedIn newsletter and a Medium channel to build your personal brand.
Terms
#### After your impactful first month, you transition into our ongoing profile-building service, designed to deliver accelerating impact and value over time. Your investment becomes increasingly efficient, rewarding your sustained growth.
#### For the initial 90-day period of your ongoing Profile Building Service (covering Months 2 and 3), a minimum commitment applies. Should you choose to cancel within 90 days, a cancellation fee of $1997 + GST will be applicable.
#### After this initial 90-day period, 30 days written notice is required if you wish to discontinue your service.
\*All prices do not include GST.
## **Let’s Get Audacious!**
# Why Choose Audacious Award Writing?
You know the challenge: crafting compelling entries, navigating complex platforms, and ensuring every achievement gets its due recognition, and we’re here to remove the stress and maximise your impact so you build a credible and visible profile, including:
- Your initial deep-dive interview uncovers your unique approach to ensure judges are wowed by your entries, including the metrics that matter and weaving your story to be compelling, engaging and concise.
- Uniquely crafted award entry writing providing persuasive answers to all questions, focusing on specific requirements, working to word count and ensuring your entire entry is written and checked for accuracy before making your final amendments well before the deadline. You get to benefit from our deep understanding of award processes and what truly resonates with judges.
- A professional support document with all the relevant images, graphs, data, testimonials, case studies and reviews, as well as your social media links, so the judges can see all the evidence they need to support your entry.
- From confirming the correct categories, through to getting your approval and submitting the award for you, we remove the stress and difficulty of dealing with tricky awards platforms and demanding deadlines.
- Guaranteed leveraging from submission to finalist and result, you receive logos, content and social media graphics to share widely, ensuring you get seen and noticed everywhere. Plus, we repurpose your entry into a blog for you to share online, creating perfect SEO for consistent profile building.
- As your profile builds, we proactively add in profile boosting services to get the snowball effect rolling, ranking you and your personal brand and business higher on Google and getting more eyeballs on your expertise.
### Ready to Launch Your Awards Success?
Complete the order form to commence your awards writing service.
Your Audacious journey to unparalleled recognition starts now!
---
### [Get A Plan](https://theaudaciousagency.com/get-a-plan/)
**Published:** May 12, 2023
**Author:** adminaudagency
**Content:**
Audacious Plan
## **A proven award winning approach**
For tangible recognition and credibility, it’s vital that you select the perfect awards programs and categories to elevate your brand, purpose, people or business.
And you need to make sure you leverage the entire awards journey for maximum momentum.
Building a stand-out profile gives you the edge over your competition and attracts the right attention, so you need a solid strategy to consistently surround your ideal audience.
An Audacious Profile Building Plan sets out exactly the right profile building opportunities and action steps to leverage everything, not just when you win.
This proven approach enables you to build a profile regardless of the awards outcome. You get breathing space, a budget and a bold approach to stand out from the crowd.
It’s time to get the recognition you deserve!
## **Some of the Many awards Programs We Work With**
### Profile Building Plan
Here’s what’s included in the Audacious Profile Building Plan:
#### Strategic Direction
In-depth 1:1 interview to identify the unique profile building approach for you, your brand, business or organisation. This is built into the entire plan to ensure you get tangible results.
#### Awards Calendar
A list of the perfect awards programs for you to enter with categories selected specifically based on your goals, approach and eligibility with key dates, entry fees and links.
#### Marketing Plan
A year of content based on monthly themes that keep you relevant and engaging, to leverage your awards journey and build your brand awareness with your ideal audience.
#### Podcast List
Podcasts looking for guests exactly like you, so you can share your expert insight and leadership with a wider audience and use the podcast links for SEO, social media and profile building.
#### Media Channel Listing
Repurpose your awards entry into articles and gust blogs with guaranteed coverage, including a list of contribution sites that give you backlinks for SEO and social media.
#### Leveraging Resources
Foundational profile building and award leveraging guides, directories and checklists to ensure you get the most ROI from your awards journey and become Googlicious fast!
### Our Guarantee To You
We do not make you dependant on us. Your profile building plan covers your approach and all the activity required including links, awards platforms, suggested categories, media channels, downloads and the leveraging resources you need, so you can go ahead and implement the plan yourself, or you can ask us to implement it for you with our profile building services – the choice is yours!
We only work with reputable awards and credible media that you can be proud to be associated with.
##### Get Tangible Recognition And Credibility Today
purchase your audacious profile building plan
- 1:1 Strategy Session
- Profile Building Approach
- Awards Calendar
- Marketing Plan
- Media Channel Listing
- Podcast Listing
- Leveraging Resources
- Plan review & approval
what happens next
1. 1Once you get started, You will be sent an email with links to book your strategy session
2. 2you will create a profile which provides us with vital background information
3. 3get ready for your strategy call, we’ll provide you with preparation tips in the email
4. 4your strategy session will be recorded and notes taken so that we can put together your personalised plan which we will send to you and book a time to review it with you
5. 5once you have approved the strategy, you’ll everything you need to implement it, or you can choose to have us implement it for you.
## **Some of the many Clients We’ve Worked With**
## **success stories from those who have been audacious:**
This has opened doors to opportunities that I had been excluded from and had never have been invited to before. I am now being introduced to those with billion dollar projects thanks to the reputation and recognition I have gained through this process of building my profile and becoming a well known and respected leader in my industry.
**Raquel Manning**
Blue Diamond Property
“We reached out to The Audacious Agency and said, ‘Hey, we’d like to do an external audit.”
And we probably thought business awards are a good way to do that…and “that’s how we connected, we’re really grateful for your organisation and what you’ve done for us.”
**Anton Guinea**
The Guinea Group
The #1 thing I got from working with The Audacious Agency was inspiration and therefore the ability to succeed from the abundance of amazing and helpful strategies. I’ve now learned ideas on how to improve my image and presence on social media platforms, to market myself organically and to increase brand recognition.
**Lee-anne Nordin**
Furtastic Friends
### lets start creating you an audacious profile building plan
---
### [Author Awards](https://theaudaciousagency.com/author-awards/)
**Published:** October 19, 2023
**Author:** adminaudagency
**Content:**
Author awards package
## **Become A Bold, Brave and Audacious Author!**
You’ve created an awesome book – now it’s time to ensure it gets seen and noticed, and you get recognised as the credible author you are. It’s time to enter, win and leverage book awards to build your profile and stand out from the competition with the profile your book deserves!
This is about more than selling books; it’s about making you a respected expert, a go-to speaker, and a powerful voice that influences others. More than trophies, awards are third-party validation. An award seal on your cover proves you’re a leader in your field, attracting attention, boosting your credibility, and making you irresistible to event organisers looking for speakers.
This exclusive Author Awards package gives you the edge over other authors, attracting attention and consistently surrounding your ideal audience.
Awards are the single most powerful way to cut through the noise and achieve the influence and impact you deserve. But the process is complex, time-consuming, and confusing. You don’t have time to research awards and write entries, then figure out how to leverage them.
That’s where The Audacious Agency Authors Package comes in.
## **Some of The Awards our clients have secured:**
### Author Award Package
Here’s what’s included in the Audacious Author Concierge Service
#### Author Award Plan
In-depth 1:1 interview to uncover your author story and identify the best categories to enter, culminating in a strategic plan to enter, win and leverage book awards over 12 months.
#### Awards Submission
Submitting entries with precise facts and specific information, uploading all the necessary book images, content and data and providing directions if physical books are required.
#### Support Document
Supporting every claim made in your entry, and adding more visual proof to support your entry as required – not all awards ask for this, but some do and this is where you can shine!
#### Repurposing
Crafting compelling content, sharing your story, insight, thought-leadership and awards journey with monthly blogs formatted from your book and award entries to get even more eyeballs on your profile.
#### Podcasting
Along with a list of author podcasts looking for guests, we also apply for you to specific podcasts based on your niche that are ideal to guest on, so you can reach an even wider audience and get you and your book noticed!
#### Authority
Repurposing your book content into expert commentary and social media, and providing resources you can use to market and promote your authorship. Creating graphics for you to share with backlinks to your website for SEO.
### Our Guarantee To You
We do not guarantee an awards win, however, our process has a 97% success rate at getting through to finalist stage. We guarantee to provide you with everything you need to enter win and leverage the awards regardless of the outcome. We only work with reputable awards and credible media channels that you can be proud to be associated with. Entry fees and costs to provide physical books if required are not included in our service fees.
# Done For You!
Finding the best book award program, selecting exactly the right categories, uploading all the information, answering the questions required and creating a support document, then navigating multiple awards submission processes and keeping track of everything, let alone leveraging the process to gain maximum exposure…
… it can be extremely time-consuming and stressful, especially if you’ve never done it before.
And 80% of award winners don’t fully leverage their awards journey either!
The Audacious Agency is here to help!
## **Here’s what you get:**
- Full concierge service with everything done for you over the next 6 months.
- A focused strategic plan to market and promote you and your books over the next 12 months and beyond
- Professionally written awards submissions and support document you can leverage regardless of the award outcome
- Award leveraging resources and social media content to raise your profile as an awarded author
- Being seen and noticed as a credible author of note online and on podcasts
- Backlinks, blogs and social sharing that drives traffic to your website and gets more eyeballs on your books
- Increased awareness of your authorship and books, leading to improved sales and increasing impact
- The visibility and credibility to become a well known and respected speaker and thought leader
## **Sign up today and get a FREE Media Kit**
- Professionally designed one sheet for you to share with speaker bookers, podcast hosts and event managers
- Following your brand identity, using your headshot and book cover to maximum impact
- Carefully crafted to ensure the most important information and compelling content is used.
- Updated as you win more awards and get more authority and coverage
- Yours to keep and use after the package period
## **Entered Previously or want to enter more categories?**
If you have entered some book awards already and want us to review or rewrite your entry and update/create a support document we can offer you a discount – please just get in touch [HERE](https://theaudaciousagency.com/contact/).
There is no guarantee of a win, however our Audacious process with all of our packages, helps you leverage your awards journey, no matter what the outcome.
## **Resources Included in your package:**
#### **Have questions about our author awards package?**
## **success stories from those who have been audacious:**
“This recognition means that I’ll reach audiences that I might not be able to on my own. It allows me to access individuals who can utilise my book and my approach to help them realise their full potential and reach their goals.“
**Dr. Tanjia Coleman**
Three Second World
“The process of writing, publishing and promoting my book has been phenomenal. I am so grateful that my story is out there and positively impacting so many people. Thank you!”
**Luke Amery**
Ganbaru Mindset
“Winning a Stevie Award for book of the year has been instrumental in building credibility for my leadership. It has helped put my approach on the global map”
**Stacey Ashley**
Big Leadership
### let’s start Building Your Author Profile!
---
### [Speakers Awards](https://theaudaciousagency.com/speakers-awards/)
**Published:** December 17, 2025
**Author:** Audacious Agency
**Content:**
Speaker awards package
## **Become A Bold, Brave and Audacious Speaker!**
You’ve mastered your message and commanded the room – now it’s time to ensure you get seen, noticed, and booked as the industry-recognised leader!
When you build a professional speaker profile, you stand out from an overcrowded marketplace of voices with the prestige your expertise deserves.
Awards are about more than just getting a gig. They’re about gaining the credibility that makes you a high-demand authority, a premium keynote speaker, and a powerful voice that influences change.
More than trophies, awards are third-party validation that you will deliver without being a diva.
An award logo on your speaker one-sheet, website, LinkedIn profile or email footer proves you are a risk-free investment for event planners, justifying higher fees and making you irresistible to conference organisers looking for their next mainstage headliner.
**This exclusive Speaker Awards Package gives you the edge over other speakers, attracting attention and consistently surrounding ideal keynote bookers who want you on their stages.**
## **Some of The Awards our clients have secured:**
”
“Awards help you be the standout choice for meeting planners and organisers. In addition to having an amazing message, Awards help demonstrate that you are the right professional to choose.”
– Sally Foley-Lewis CSP
award winning Middle Manager Leadership Development Specialist
[www.sallyfoleylewis.com](https://www.sallyfoleylewis.com/)
### The Audacious Speaker Concierge Service
Here’s what’s included in your done-for-you service:
#### Strategic Plan
An in-depth 1:1 interview to uncover your Unique Profile Position (UPP) and identify the best categories to enter. We create a strategic 12-month plan to enter, win, and leverage awards that align with your signature talks and industry niche.
#### Awards Submission
We handle the heavy lifting. We write and submit entries with precise facts and engaging storytelling, uploading necessary video reels, testimonials, and data. We ensure your submission speaks the language the judges are looking for.
#### Support Document
This is where you shine. We design a professional support document that validates every claim made in your entry with visual proof – stage photos, audience feedback, client reviews, and media clippings. This evidence sets you apart as a professional speaker of note and impact.
#### Repurposing
We don’t just submit and wait. We craft compelling content from your entry, turning your submission answers into blog posts, LinkedIn articles, and social media tiles. This ensures you are building a reputation and gaining respect immediately, regardless of the result.
#### Podcasting
Along with a list of top industry podcasts looking for guests, we apply for you to specific shows as an award-nominated expert, helping you reach a wider audience to give prospective bookers a taste of your keynote delivery.
#### Authority Building
We repurpose your award entries into expert commentary and thought-leadership articles, submitting them and providing resources you can use to market your speaking business, with backlinks to your website for SEO.
### Our Guarantee To You
We do not guarantee an award win; however, our process has a 97% success rate at getting clients through to the finalist stage. We guarantee to provide you with everything you need to enter, win, and leverage the awards regardless of the outcome. We only work with reputable awards and credible media channels that you can be proud to be associated with.
*Entry fees and ticket costs are not included in our service fees.*
\[tcb-script async=”” src=”//tinder.thrivecart.com/embed/v2/thrivecart.js” id=”tc-montavi-134-JN6PUB”\]\[/tcb-script\]
# Done For You
Awards are the single most powerful way to cut through the noise and achieve the influence and impact you deserve. But the process is complex, time-consuming, and confusing. You don’t have time to research vetting criteria, write 2,000-word submissions, and figure out how to leverage the nomination.
That’s where The Audacious Agency Speakers Package comes in.
Finding award programs for speakers isn’t easy, and selecting exactly the right categories, gathering audience data, answering the complex criteria questions, and creating a design-led support document is extremely time-consuming and stressful, especially when you should be focusing on your next presentation.
And 80% of award winners don’t fully leverage their awards journey either!
That’s why The Audacious Agency is here to help!
## **Here’s what you get:**
- Full concierge service with everything done for you over the next 6 months.
- A focused strategic plan to market and promote you and your speaking topics over the next 12 months.
- Professionally written awards submissions and support documents you can leverage regardless of the award outcome.
- Award leveraging resources and social media content to raise your profile as an awarded speaker.
- Visibility as a credible expert in online publications and on podcasts.
- Backlinks, blogs, and social sharing that drive traffic to your website and get more eyes on your speaker reel.
- Increased awareness of your personal brand, leading to more bookings and higher fees.
- The credibility to become a well-known and respected thought leader.
## **Resources Included in your package:**
#### **Have questions about our author awards package?**
## **success stories from those who have been audacious:**
”
“Entering awards pushes you to become better and puts you on the map. They’re evidence that you deserve to be on the stage and they certainly get you noticed.”
– Hilary Saxton
Toastmaster Winner and International award winning keynote speaker
[www.hilarysaxton.com](https://hilarysaxton.com/)
”
“They are the ultimate credibility factor that uplifts any bio as a speaker, author and award winning expert! For us, these awards prove that our professional speaker training not only guarantees results, it’s now internationally recognised as a world-leading program for those wanting to build a business around speaking.”
– Marty Wilson & Michael Arnot – Mainstage Speaker Academy
[www.mainstage.academy](https://www.mainstage.academy/)
”
“Awards have reduced our sales cycle, with credibility and evidence that we are making an impact. They provide evidence that you can deliver on your expertise”
– Dr Stacey Ashley – Leadership Visionary and Keynote Speaker
[www.ashleycoaching.com.au](https://ashleycoaching.com.au/awards-nominations/)
”
“In academia, awards are respected as evidence of your innovation. They’ve definitely got me on larger stages and have opened doors to bigger opportunities. The awards have lifted the visibility of my program and my own self confidence that I deserve to be there.”
– Nikki Langman – Unbreakable(™) Speaker
[www.unbrickable.co](https://unbrickable.co/)
### Let’s Make You An Award Winning Speaker!
---
### [The Audacious Academy](https://theaudaciousagency.com/academy/)
**Published:** January 21, 2026
**Author:** adminaudagency
**Content:**
# The Netflix of Profile Building
# No fluff. No exams.
# Just the exact steps you need to win, on demand.
## Third-party award recognition is the fastest and most credible path to industry leadership – it converts your hidden achievements into tangible proof the market trusts.
## You know you need to build your profile, and you know it’s not the best that wins – it’s the best known
## But right now, you’re stuck in one of three places:
- ## **Overwhelmed** by where to start and what awards to enter
- ## **Frustrated** that you are entering but not winning enough
- ## **Disappointed** that your wins aren’t turning into new business.
## The Audacious Academy is the ideal resource to solve exactly where you are right now.
Select exactly the right awards to go for.
Craft engaging entries that win more often.
Repurpose your entry into a month’s worth of compelling content
## There’s a module for each of these and one for every step of your awards journey.
## With quick videos, action steps and useful links, checklists, award templates, downloads, AI Prompts, tools and expert insight & advice, in the Audacious Academy, you can DIY your profile building and quickly become the industry-recognised leader.
## Let’s Get Audacious with an all-access pass!
Become a full Academy Member for the ultimate, all-access pass to build lasting industry authority, with focused, rapid-result-based modules, live Monthly Masterclasses, Weekly Alerts to never miss an opportunity and access to our proven, award-winning advice when you need it.
## The All-Access Pass
The Audacious Academy Membership is for the business owner or thought leader who wants to build a profile that snowballs into a massive impact.
Stop guessing and start winning! With an all-access pass to the Audacious Academy, we hand you the keys to the proven process we’ve used to craft nearly 2,000 award entries with a 97% success rate. More than ‘studying’ how to build a profile, membership gives you the Agency’s confidential toolkit so you can bypass the struggle and go straight to success.
Designed for tangible action, membership gives you immediate access to every strategy we use to build Reputation, Recognition, and Respect for agency clients. Whether you need to crack a difficult award entry today or elevate your industry standing tomorrow, you have unlimited access to the modular, on-demand ‘Netflix of Profile Building’ and exclusive masterclasses, along with weekly Audacious alerts to help you become an industry-recognised leader faster than ever.
What’s in the ‘Netflix’ of Profile Building?
###### Proven Process
The complete 3 R’s of Profile Building with easy-to-follow modules you can binge-watch at any time, selecting the exact expert advice and information you need, with AI Prompts, downloadable resources and checklists to maximise your award-winning journey.
###### Monthly Masterclass
Live monthly deep dives with The Audacious Agency, plus special expert guests and access to the full replay library to boost your profile further, turning awards into tangible success.
###### Weekly Alerts
You know exactly which Awards are open and which media or podcast opportunities are available this week for you to get seen, heard and noticed, thanks to the weekly alert email.
###### Award Archive
The Vault: Unlimited access to our proprietary insights, templates, AI prompts and guides for all the major award programs.
###### Live Q&A Advice
Live Q&A: Direct access to our award-winning team – book an Ambition call when you need specific questions answered.
###### Facebook Group
Exclusive access to meet, collaborate, and network with other industry leaders and get up-to-date profile-building opportunities.
### build a profile that **snowballs** into a massive impact
Investment: $397 + GST / month
Note: Cancel anytime. No lock-in time period
### Here’s what people are saying about audacious agency
******Melissa Williams LDN******
LDN
“The awards have publicly validated that what we’re doing works, and that’s the most valuable part. It gives us comfort that we’re doing the right things, and it’s a testament that the work we do is legitimate”
******Jessica Kuipers******
My Wealth Solutions
“Our team worked very hard to develop a marketing plan that increased the value of our acquisition efforts, and to have that recognised with this prestigious national award was very rewarding.”
********Emmilia O’Sulivan********
Working with The Audacious Agency has been incredibly validating. Seeing the recognition my work has received through these awards truly affirms that I am making the impact I set out to achieve. It’s an amazing feeling to wake up to an email saying, ‘hey, you’ve won an award!’
********Dr Stacey Ashley********
“The recognition associated with these awards has opened doors to new speaking engagements, collaborations, and partnerships, and they’ve provided external validation for our unique “BIG Leadership” methodology.”
**********Anton Guinea**********
The Guinea Group
“We felt like we needed a third-party view…an umbrella view of how we’re actually making that difference, and all of a sudden, we’ve been nationally recognised…it’s been really cool. So rewarding and gratifying to know that all the hard work’s been worth it.”
**********Katie Joy**********
The Global Butterfly
“I just love that awards have provided that elevation, credibility and visibility and for the opportunities, partnerships and connections with like-minded leaders. It’s done a lot as well for my own confidence too.”
## Our Audacious Guarantee
We believe in the power of our academy, but we want you to feel 100% confident in your investment. If you dive into the course and realise it’s not the right fit for you, just let us know within **7 days**.
We’ll refund your entire payment—**no hoops, no hurdles, no hard feelings.** We’re only happy if you’re becoming more audacious!
## Frequently Asked Questions
Choose Your Path
---
### [Quiz Are You Award Ready](https://theaudaciousagency.com/quiz-are-you-award-ready/)
**Published:** October 31, 2024
**Author:** adminaudagency
**Content:**
---
### [Audacious Speaker Lets Go](https://theaudaciousagency.com/audacious-speaker-lets-go/)
**Published:** April 29, 2025
**Author:** adminaudagency
**Content:**
Let’s Go
Thanks so much for getting started on your journey to becoming an awarded speaker with a credible reputation that gets your profile seen and noticed.
## If you haven’t already done them, Please complete the following 4 steps:
### **Check Your Email**
You will receive email confirmation of your call to add to your diary.Make sure you prepare for the meeting and if you can’t make it for some reason, please reschedule at least 24 hours beforehand.You’ll also receive all of these links we’ve provided here and more resources on email from us so you’ll want to make sure you get them…We suggest you [“White label”](https://blog.hubspot.com/marketing/email-whitelist) any email addresses from The Audacious Agency to ensure nothing goes to your spam folder.
### **Book Your Audacious Call**
Click the button below to access our calendar booking system to find a time to discuss your speaker awards strategy, be interviewed for an award entry, or to have a call with our team – you choose!
### **Download your resources**
To help you through the proven Audacious Agency process please click the button below to download your resources. We’ll also send the link to this page on email so keep an eye on your inbox.
### **Join The Facebook Community**
Join the That’s Audacious Closed Facebook Group where we regularly post personal and profile building opportunities and you can be connected with our incredible Audacious community of thought leaders and change makers.[](https://www.facebook.com/groups/thatsaudacious)
[](https://www.facebook.com/groups/thatsaudacious)
### There’s no place in business for modesty…You deserve to be well known, well paid and wanted – we can’t wait to see you shine!
---
### [Author Awards KMD Books](https://theaudaciousagency.com/author-awards-kmd-books/)
**Published:** November 24, 2025
**Author:** adminaudagency
**Content:**
# Author Awards Package
## **Become A Bold, Brave and Audacious Author!**
You’ve created an awesome book – now it’s time to ensure it gets seen and noticed, and you get recognised as the credible author you are. It’s time to enter, win and leverage book awards to build your profile and stand out from the competition with the profile your book deserves!
Awards are the single most powerful way to cut through the noise and achieve the influence and impact you deserve. But the process is complex, time-consuming, and confusing. You don’t have time to research awards and write entries, then figure out how to leverage them. That’s where The Audacious Agency Authors Package comes in.
This is about more than selling books. It’s about making you a respected expert, a go-to speaker, and a powerful voice that influences others. More than trophies, awards are third-party validation. An award seal on your cover proves you’re a leader in your field, attracting attention, boosting your credibility, and making you irresistible to event organisers looking for speakers.
We’ve partnered with KMD Books to offer an exclusive Author Awards package that gives you the edge over other authors, attracting attention and consistently surrounding your ideal audience.
## **Some of The Awards We Work With**
### Author Award Package
Here’s what’s included in the Audacious Author Profile Building Service:
#### Author Award Plan
In-depth 1:1 interview to uncover your author story and identify the best categories to enter, culminating in a strategic plan to enter, win and leverage book awards over 6 months.
#### Awards Submission
Submitting entries with precise facts and specific information, uploading all the necessary book images, content and data and providing directions if physical books are required.
#### Support Document
Supporting every claim made in your entry, and adding more visual proof to support your entry as required – not all awards ask for this, but some do and this is where you can shine!
#### Marketing Plan
Ensuring you are consistently creating content sharing your story, insight, thought-leadership and awards journey with monthly themes so you can repurpose your awards to get even more eyeballs on your profile.
#### Podcasting
Along with a list of author podcasts looking for guests, we also provide links to specific podcasts based on your niche that are ideal to guest on, so you can reach an even wider audience and get you and your book noticed!
#### Leveraging
Repurposing your book content into blog posts and social media, seeking reviews and providing resources you can use to market and promote your book throughout. Creating graphics for you to share with backlinks.
### Our Guarantee To You
We do not guarantee an awards win, however, our process has a 97% success rate at getting through to finalist stage. We guarantee to provide you with everything you need to enter win and leverage the awards regardless of the outcome. We only work with reputable awards and credible media channels that you can be proud to be associated with. Entry fees and costs to provide physical books if required are not included in our service fees.
# The Biggest Barrier Of Course Is Your Time!
Finding the best book award program, selecting exactly the right categories, uploading all the information, answering the questions required and creating a support document, then navigating multiple awards submission processes and keeping track of everything, let alone leveraging the process to gain maximum exposure…
… it can be extremely time-consuming and stressful, especially if you’ve never done it before.
And 80% of award winners don’t fully leverage their awards journey either!
The Audacious Agency is here to help and this full concierge service package gives you exactly what you need to make standing out easy!
## **Here’s what’s included in our service to help you enter Multiple Book Awards:**
- A focused strategic plan to market and promote you and your books over the next 12 months and beyond
- Professionally written awards submissions and support document you can leverage regardless of the award outcome
- Award leveraging resources and social media content to raise your profile as an awarded author
- Being seen and noticed as a credible author of note online and on podcasts
- Backlinks, blogs and social sharing that drives traffic to your website and gets more eyeballs on your books
- Increased awareness of your authorship and books, leading to improved sales and increasing impact
- The visibility and credibility to become a well known and respected speaker and thought leader
## **Entered Previously or want to enter more categories?**
If you have entered some book awards already and want us to review or rewrite your entry and update/create a support document we can offer you a discount – please just get in touch [HERE](https://theaudaciousagency.com/contact/).
There is no guarantee of a win, however our Audacious process with all of our packages, helps you leverage your awards journey, no matter what the outcome.
## **Sign Up Today And Get These Included in your package:**
#### **Have questions about our author awards package?**
## **success stories from those who have been audacious:**
“This has been an extraordinary experience for me as an author and I am so impressed with the reviews and opportunities to be featured as an author through this process.”
**Emmilia O’Sullivan**
I should Be F’n Dead
“The process of writing, publishing and promoting my book has been phenomenal. I am so grateful that my story is out there and positively impacting so many people. Thank you!”
**Luke Amery**
Ganbaru Mindset
“This recognition means that I’ll reach audiences that I might not be able to on my own. It allows me to access individuals who can utilise my book and my approach to help them realise their full potential and reach their goals.“
**Dr Tanjia Coleman**
3 Second World
“Winning a Stevie Award for book of the year has been instrumental in building credibility for my leadership. It’s helped put my approach on the global map”
**Stacey Ashley**
Big Leadership
[](https://theaudaciousagency.com)
### let’s start Building Your Author Profile!
---
### [NYC2026 Deposit Success](https://theaudaciousagency.com/nyc2026-deposit-success/)
**Published:** November 17, 2025
**Author:** adminaudagency
**Content:**
## **Congratulations!**
## **You Just Secured Your Spot on**
## **the Stevie Awards NYC 2026 Tour.**
You have just made an audacious investment in your global credibility and secured one of the exclusive 30 spots for the 2026 Stevie Awards NYC Tour!
The stress is over—we handle the seamless journey from strategy to the global spotlight.
What You Have Secured:
Your $500 deposit locks in your exclusive place for the full Audacious Award Winning Package, ensuring your access to over six months of dedicated profile-building support and the ultimate NYC leveraging experience.
## The Audacious Timeline
Your 2026 journey begins now with the confidence that your place is secured.
Ph****ase
Timeline
Action You Need to Take
Phase 1:
Securing Your Spot
Today
You’ve done it! Look for your **confirmation email**, which provides essential next-step information and confirms your place on the NYC26 Tour.
Phase 2:
Strategy & Entry Preparation
Jan – May 2026
We will reach out to commence your full Strategic Planning, including: Defining your Unique Profile Position so we can select the best award categories. Scheduling your in-depth interview and gathering your achievements and evidence to support your entry. Crafting your submission, designing your support document and getting your approval. Providing you with instant leveraging content to maximise your awards journey.
Phase 3:
NYC Domination
Nov / Dec 2026
**Gala Event!**
You’ll be ready to Own the Global Stage, accepting your award and taking part in the Times Square photoshoot.
## What Happens Next?
1. 1Check Your Inbox: Your detailed Confirmation Email is on its way, confirming your deposit and outlining the full payment options and deadlines.
2. 2Join Us Online: Join the That’s Audacious Facebook Group to support your award winning journey [HERE](https://www.facebook.com/groups/thatsaudacious)
3. 3Relax and Prepare: For the next few months, you can focus on your business. We will be in touch well in advance of the May 1, 2026, payment deadline to solidify your plan and get you started.
4. 4Download the Award Winning Guidebook [HERE](https://theaudaciousagency.com/awards-workbook): To help get you ready and prepared for your award-winning journey, covering everything from the initial category selection through to acceptance speech and leveraging your award win
## Welcome to the Audacious Agency.
## Get ready for massive impact in 2026!
our NYC 2025 award winning businesses
## success stories from those who have been audacious:
Anita Bentata
“I am so moved by the experience of winning awards for the work I do with domestic violence. It really brought home to me ho being invisible and unrecognised kept me small.
These awards will increase my capacity to help millions of women around the World. Every level of my being has changed from this experience.”
Angela Dion
“I had one of the big retail buyers and he walked past my stand then he came back and he’s like, **‘I’m impressed. you got two bronze at the Stevie Awards. Tell me more about that.’** And I was like, ‘Oh.’… and that got him back to me.
Awards got me globally recognised and I was especially driven to succeed because anyone that’s starting out and even a concept, could get an award.”
stacey ashley
leadership coaching
“It’s has reduced our sales cycle, with credibility and evidence that we are making a big impact. It’s confirmation that we are on the right path and inspires me to do even more.”
Raquel Manning
Blue Diamond Property Group
The Stevie Awards changed the perception of me with my peers, and introduced new business opportunities, opening doors to billion dollar projects.
I get introduced as an international award winning expert and it’s given me a bigger platform and even more respect.
---
### [Author Awards AB Special](https://theaudaciousagency.com/author-awards-ab-special/)
**Published:** November 5, 2025
**Author:** adminaudagency
**Content:**
# Author Awards
## **Become A Bold, Brave and Audacious Author!**
[](https://open.spotify.com/episode/7r6yo5wPONUTWGjcDxh6aQ?si=dQuEAJRsSvGNO8EbXWZSTQ)
The Audacious Agency has partnered with Dr Hassan Younes, Able Book Awards to make sure your book(s) gets seen and noticed and you get recognised as the credible author you are!
It’s time to enter, win and leverage book awards to build your profile and stand out from the competition with the profile your book deserves!
This exclusive Author Awards package will give you the edge over other authors and attract attention by consistently surrounding your ideal audience and leaving those delectable breadcrumbs for them to follow.
This is about strategically showing up and becoming Googlicious as an award winning author, leader and respected personal brand that people can trust. You will be able to leverage every step of the awards journey to help generate book sales and attract speaking opportunities as the go-to author in your space.
## **Some of The Awards We Work With**
### Author Award Package
Here’s what’s included in the Audacious Author Profile Building Service:
#### Author Award Plan
In-depth 1:1 interview to uncover your author story and identify the best categories to enter, culminating in a strategic plan to enter, win and leverage book awards over 6 months.
#### Awards Submission
Submitting entries with precise facts and specific information, uploading all the necessary book images, content and data and providing directions if physical books are required.
#### Support Document
Supporting every claim made in your entry, and adding more visual proof to support your entry as required – not all awards ask for this, but some do and this is where you can shine!
#### Marketing Plan
Ensuring you are consistently creating content sharing your story, insight, thought-leadership and awards journey with monthly themes so you can repurpose your awards to get even more eyeballs on your profile.
#### Podcasting
Along with a list of author podcasts looking for guests, we also provide links to specific podcasts based on your niche that are ideal to guest on, so you can reach an even wider audience and get you and your book noticed!
#### Leveraging
Repurposing your book content into blog posts and social media, seeking reviews and providing resources you can use to market and promote your book throughout. Creating graphics for you to share with backlinks.
### Our Guarantee To You
We do not guarantee an awards win, however, our process has a 97% success rate at getting through to finalist stage. We guarantee to provide you with everything you need to enter win and leverage the awards regardless of the outcome. We only work with reputable awards and credible media channels that you can be proud to be associated with. Entry fees and costs to provide physical books if required are not included in our service fees.
# The Biggest Barrier Of Course Is Your Time!
Finding the best book award programs, selecting the right categories, uploading all the information, answering the questions required and creating a support document, then navigating multiple awards submission processes and keeping track of everything… can be extremely time consuming and stressful, especially if you’ve never done it before. And 80% of award winners don’t fully leverage their awards journey either!
That’s why The Audacious Agency is here to help you!
## **Here’s what’s included in our service to help you enter Multiple Book Awards:**
- A focused strategic plan to market and promote you and your books over the next 12 months and beyond
- Professionally written awards submissions and support document you can leverage regardless of the award outcome
- Award leveraging resources and social media content to raise your profile as an awarded author
- Being seen and noticed as a credible author of note online and on podcasts
- Backlinks, blogs and social sharing that drives traffic to your website and gets more eyeballs on your books
- Increased awareness of your authorship and books, leading to improved sales and increasing impact
- The visibility and credibility to become a well known and respected speaker and thought leader
## **Entered Previously or want to enter more categories?**
If you have entered some book awards already and want us to review or rewrite your entry and update/create a support document we can offer you a discount – please just get in touch [HERE](https://theaudaciousagency.com/contact/).
There is no guarantee of a win, however our Audacious process with all of our packages, helps you leverage your awards journey, no matter what the outcome.
## **Resources Included in your package:**
#### **Have questions about our author awards package?**
## **success stories from those who have been audacious:**
“This has been an extraordinary experience for me as an author and I am so impressed with the reviews and opportunities to be featured as an author through this process.”
**Emmilia O’Sullivan**
I should Be F’n Dead
“The process of writing, publishing and promoting my book has been phenomenal. I am so grateful that my story is out there and positively impacting so many people. Thank you!”
**Luke Amery**
Ganbaru Mindset
“Winning a Stevie Award for book of the year has been instrumental in building credibility for my leadership. It has helped put my approach on the global map”
**Stacey Ashley**
Big Leadership
[](https://theaudaciousagency.com)
### let’s start Building Your Author Profile!
---
### [Author Awards JL Special](https://theaudaciousagency.com/author-awards-jl-special/)
**Published:** August 20, 2024
**Author:** adminaudagency
**Content:**
# Author Awards
## **Become A Bold, Brave and Audacious Author!**
The Audacious Agency has partnered with Jaqui Lane, The Book Advisorto make sure your book(s) gets seen and noticed and you get recognised as the credible author you are!
It’s time to enter, win and leverage book awards to build your profile and stand out from the competition with the profile your book deserves!
This exclusive Author Awards package will give you the edge over other authors and attract attention by consistently surrounding your ideal audience and leaving those delectable breadcrumbs for them to follow.
This is about strategically showing up and becoming Googlicious as an award winning author, leader and respected personal brand that people can trust. You will be able to leverage every step of the awards journey to help generate book sales and attract speaking opportunities as the go-to author in your space.
## **Some of The Awards We Work With**
### Author Award Package
Here’s what’s included in the Audacious Author Profile Building Service:
#### Author Award Plan
In-depth 1:1 interview to uncover your author story and identify the best categories to enter, culminating in a strategic plan to enter, win and leverage book awards over 6 months.
#### Awards Submission
Submitting entries with precise facts and specific information, uploading all the necessary book images, content and data and providing directions if physical books are required.
#### Support Document
Supporting every claim made in your entry, and adding more visual proof to support your entry as required – not all awards ask for this, but some do and this is where you can shine!
#### Marketing Plan
Ensuring you are consistently creating content sharing your story, insight, thought-leadership and awards journey with monthly themes so you can repurpose your awards to get even more eyeballs on your profile.
#### Podcasting
Along with a list of author podcasts looking for guests, we also provide links to specific podcasts based on your niche that are ideal to guest on, so you can reach an even wider audience and get you and your book noticed!
#### Leveraging
Repurposing your book content into blog posts and social media, seeking reviews and providing resources you can use to market and promote your book throughout. Creating graphics for you to share with backlinks.
### Our Guarantee To You
We do not guarantee an awards win, however, our process has a 97% success rate at getting through to finalist stage. We guarantee to provide you with everything you need to enter win and leverage the awards regardless of the outcome. We only work with reputable awards and credible media channels that you can be proud to be associated with. Entry fees and costs to provide physical books if required are not included in our service fees.
# The Biggest Barrier Of Course Is Your Time!
Finding the best book award programs, selecting the right categories, uploading all the information, answering the questions required and creating a support document, then navigating multiple awards submission processes and keeping track of everything… can be extremely time consuming and stressful, especially if you’ve never done it before. And 80% of award winners don’t fully leverage their awards journey either!
That’s why The Audacious Agency is here to help you!
## **Here’s what’s included in our service to help you enter Multiple Book Awards:**
- A focused strategic plan to market and promote you and your books over the next 12 months and beyond
- Professionally written awards submissions and support document you can leverage regardless of the award outcome
- Award leveraging resources and social media content to raise your profile as an awarded author
- Being seen and noticed as a credible author of note online and on podcasts
- Backlinks, blogs and social sharing that drives traffic to your website and gets more eyeballs on your books
- Increased awareness of your authorship and books, leading to improved sales and increasing impact
- The visibility and credibility to become a well known and respected speaker and thought leader
## **Entered Previously or want to enter more categories?**
If you have entered some book awards already and want us to review or rewrite your entry and update/create a support document we can offer you a discount – please just get in touch [HERE](https://theaudaciousagency.com/contact/).
There is no guarantee of a win, however our Audacious process with all of our packages, helps you leverage your awards journey, no matter what the outcome.
## **Resources Included in your package:**
#### **Have questions about our author awards package?**
## **success stories from those who have been audacious:**
“This has been an extraordinary experience for me as an author and I am so impressed with the reviews and opportunities to be featured as an author through this process.”
**Emmilia O’Sullivan**
I should Be F’n Dead
“The process of writing, publishing and promoting my book has been phenomenal. I am so grateful that my story is out there and positively impacting so many people. Thank you!”
**Luke Amery**
Ganbaru Mindset
“Winning a Stevie Award for book of the year has been instrumental in building credibility for my leadership. It has helped put my approach on the global map”
**Stacey Ashley**
Big Leadership
[](https://theaudaciousagency.com)
### let’s start Building Your Author Profile!
---
### [Author Awards KS Special](https://theaudaciousagency.com/author-awards-ks-special/)
**Published:** August 18, 2025
**Author:** adminaudagency
**Content:**
# Author Awards
## **Become A Bold, Brave and Audacious Author!**
The Audacious Agency has partnered with Katrina Sawa, Jumpstart Publishing to make sure your book(s) gets seen and noticed and you get recognised as the credible author you are!
It’s time to enter, win and leverage book awards to build your profile and stand out from the competition with the profile your book deserves!
This exclusive Author Awards package will give you the edge over other authors and attract attention by consistently surrounding your ideal audience and leaving those delectable breadcrumbs for them to follow.
This is about strategically showing up and becoming Googlicious as an award winning author, leader and respected personal brand that people can trust. You will be able to leverage every step of the awards journey to help generate book sales and attract speaking opportunities as the go-to author in your space.
## **Some of The Awards We Work With**
### Author Award Package
Here’s what’s included in the Audacious Author Profile Building Service:
#### Author Award Plan
In-depth 1:1 interview to uncover your author story and identify the best categories to enter, culminating in a strategic plan to enter, win and leverage book awards over 6 months.
#### Awards Submission
Submitting entries with precise facts and specific information, uploading all the necessary book images, content and data and providing directions if physical books are required.
#### Support Document
Supporting every claim made in your entry, and adding more visual proof to support your entry as required – not all awards ask for this, but some do and this is where you can shine!
#### Marketing Plan
Ensuring you are consistently creating content sharing your story, insight, thought-leadership and awards journey with monthly themes so you can repurpose your awards to get even more eyeballs on your profile.
#### Podcasting
Along with a list of author podcasts looking for guests, we also provide links to specific podcasts based on your niche that are ideal to guest on, so you can reach an even wider audience and get you and your book noticed!
#### Leveraging
Repurposing your book content into blog posts and social media, seeking reviews and providing resources you can use to market and promote your book throughout. Creating graphics for you to share with backlinks.
### Our Guarantee To You
We do not guarantee an awards win, however, our process has a 97% success rate at getting through to finalist stage. We guarantee to provide you with everything you need to enter win and leverage the awards regardless of the outcome. We only work with reputable awards and credible media channels that you can be proud to be associated with. Entry fees and costs to provide physical books if required are not included in our service fees.
# The Biggest Barrier Of Course Is Your Time!
Finding the best book award programs, selecting the right categories, uploading all the information, answering the questions required and creating a support document, then navigating multiple awards submission processes and keeping track of everything… can be extremely time consuming and stressful, especially if you’ve never done it before. And 80% of award winners don’t fully leverage their awards journey either!
That’s why The Audacious Agency is here to help you!
## **Here’s what’s included in our service to help you enter Multiple Book Awards:**
- A focused strategic plan to market and promote you and your books over the next 12 months and beyond
- Professionally written awards submissions and support document you can leverage regardless of the award outcome
- Award leveraging resources and social media content to raise your profile as an awarded author
- Being seen and noticed as a credible author of note online and on podcasts
- Backlinks, blogs and social sharing that drives traffic to your website and gets more eyeballs on your books
- Increased awareness of your authorship and books, leading to improved sales and increasing impact
- The visibility and credibility to become a well known and respected speaker and thought leader
## **Entered Previously or want to enter more categories?**
If you have entered some book awards already and want us to review or rewrite your entry and update/create a support document we can offer you a discount – please just get in touch [HERE](https://theaudaciousagency.com/contact/).
There is no guarantee of a win, however our Audacious process with all of our packages, helps you leverage your awards journey, no matter what the outcome.
## **Resources Included in your package:**
#### **Have questions about our author awards package?**
## **success stories from those who have been audacious:**
“This has been an extraordinary experience for me as an author and I am so impressed with the reviews and opportunities to be featured as an author through this process.”
**Emmilia O’Sullivan**
I should Be F’n Dead
“The process of writing, publishing and promoting my book has been phenomenal. I am so grateful that my story is out there and positively impacting so many people. Thank you!”
**Luke Amery**
Ganbaru Mindset
“Winning a Stevie Award for book of the year has been instrumental in building credibility for my leadership. It has helped put my approach on the global map”
**Stacey Ashley**
Big Leadership
[](https://theaudaciousagency.com)
### let’s start Building Your Author Profile!
---
### [Author Awards ND Special](https://theaudaciousagency.com/author-awards-nd-special/)
**Published:** May 3, 2024
**Author:** adminaudagency
**Content:**
# Author Awards
## **Become A Bold, Brave and Audacious Author!**
The Audacious Agency has partnered with the 48 Hour Ultimate Author to help you make sure your book(s) gets seen and noticed and you get recognised as the credible author you are!
It’s time to enter, win and leverage book awards to build your profile and stand out from the competition with the profile your book deserves!
This exclusive Author Awards package will give you the edge over other authors and attract attention by consistently surrounding your ideal audience and leaving those delectable breadcrumbs for them to follow.
This is about strategically showing up and becoming Googlicious as an award winning author, leader and respected personal brand that people can trust. You will be able to leverage every step of the awards journey to help generate book sales and attract speaking opportunities as the go-to author in your space.
## **Some of The Awards We Work With**
### Author Award Package
Here’s what’s included in the Audacious Author Profile Building Service:
#### Author Award Plan
In-depth 1:1 interview to uncover your author story and identify the best categories to enter, culminating in a strategic plan to enter, win and leverage book awards over 6 months.
#### Awards Submission
Submitting entries with precise facts and specific information, uploading all the necessary book images, content and data and providing directions if physical books are required.
#### Support Document
Supporting every claim made in your entry, and adding more visual proof to support your entry as required – not all awards ask for this, but some do and this is where you can shine!
#### Marketing Plan
Ensuring you are consistently creating content sharing your story, insight, thought-leadership and awards journey with monthly themes so you can repurpose your awards to get even more eyeballs on your profile.
#### Podcasting
Along with a list of author podcasts looking for guests, we also provide links to specific podcasts based on your niche that are ideal to guest on, so you can reach an even wider audience and get you and your book noticed!
#### Leveraging
Repurposing your book content into blog posts and social media, seeking reviews and providing resources you can use to market and promote your book throughout. Creating graphics for you to share with backlinks.
### Our Guarantee To You
We do not guarantee an awards win, however, our process has a 97% success rate at getting through to finalist stage. We guarantee to provide you with everything you need to enter win and leverage the awards regardless of the outcome. We only work with reputable awards and credible media channels that you can be proud to be associated with. Entry fees and costs to provide physical books if required are not included in our service fees.
# The Biggest Barrier Of Course Is Your Time!
Finding the best book award programs, selecting the right categories, uploading all the information, answering the questions required and creating a support document, then navigating multiple awards submission processes and keeping track of everything… can be extremely time consuming and stressful, especially if you’ve never done it before. And 80% of award winners don’t fully leverage their awards journey either!
That’s why The Audacious Agency is here to help you!
## **Here’s what’s included in our service to help you enter Multiple Book Awards:**
- A focused strategic plan to market and promote you and your books over the next 12 months and beyond
- Professionally written awards submissions and support document you can leverage regardless of the award outcome
- Award leveraging resources and social media content to raise your profile as an awarded author
- Being seen and noticed as a credible author of note online and on podcasts
- Backlinks, blogs and social sharing that drives traffic to your website and gets more eyeballs on your books
- Increased awareness of your authorship and books, leading to improved sales and increasing impact
- The visibility and credibility to become a well known and respected speaker and thought leader
## **Entered Previously or want to enter more categories?**
If you have entered some book awards already and want us to review or rewrite your entry and update/create a support document we can offer you a discount – please just get in touch [HERE](https://theaudaciousagency.com/contact/).
There is no guarantee of a win, however our Audacious process with all of our packages, helps you leverage your awards journey, no matter what the outcome.
## **Resources Included in your package:**
#### **Have questions about our author awards package?**
## **success stories from those who have been audacious:**
“This has been an extraordinary experience for me as an author and I am so impressed with the reviews and opportunities to be featured as an author through this process.”
**Emmilia O’Sullivan**
I should Be F’n Dead
“The process of writing, publishing and promoting my book has been phenomenal. I am so grateful that my story is out there and positively impacting so many people. Thank you!”
**Luke Amery**
Ganbaru Mindset
“Winning a Stevie Award for book of the year has been instrumental in building credibility for my leadership. It has helped put my approach on the global map”
**Stacey Ashley**
Big Leadership
[](https://theaudaciousagency.com)
### let’s start Building Your Author Profile!
---
### [Author Awards SW Special](https://theaudaciousagency.com/author-awards-sw-special/)
**Published:** July 30, 2025
**Author:** adminaudagency
**Content:**
# Author Awards
## **Become A Bold, Brave and Audacious Author!**
The Audacious Agency has partnered with Sarah & Toby, The Rural Publishing Company to make sure your book(s) gets seen and noticed and you get recognised as the credible author you are!
It’s time to enter, win and leverage book awards to build your profile and stand out from the competition with the profile your book deserves!
This exclusive Author Awards package will give you the edge over other authors and attract attention by consistently surrounding your ideal audience and leaving those delectable breadcrumbs for them to follow.
This is about strategically showing up and becoming Googlicious as an award winning author, leader and respected personal brand that people can trust. You will be able to leverage every step of the awards journey to help generate book sales and attract speaking opportunities as the go-to author in your space.
## **Some of The Awards We Work With**
### Author Award Package
Here’s what’s included in the Audacious Author Profile Building Service:
#### Author Award Plan
In-depth 1:1 interview to uncover your author story and identify the best categories to enter, culminating in a strategic plan to enter, win and leverage book awards over 6 months.
#### Awards Submission
Submitting entries with precise facts and specific information, uploading all the necessary book images, content and data and providing directions if physical books are required.
#### Support Document
Supporting every claim made in your entry, and adding more visual proof to support your entry as required – not all awards ask for this, but some do and this is where you can shine!
#### Marketing Plan
Ensuring you are consistently creating content sharing your story, insight, thought-leadership and awards journey with monthly themes so you can repurpose your awards to get even more eyeballs on your profile.
#### Podcasting
Along with a list of author podcasts looking for guests, we also provide links to specific podcasts based on your niche that are ideal to guest on, so you can reach an even wider audience and get you and your book noticed!
#### Leveraging
Repurposing your book content into blog posts and social media, seeking reviews and providing resources you can use to market and promote your book throughout. Creating graphics for you to share with backlinks.
### Our Guarantee To You
We do not guarantee an awards win, however, our process has a 97% success rate at getting through to finalist stage. We guarantee to provide you with everything you need to enter win and leverage the awards regardless of the outcome. We only work with reputable awards and credible media channels that you can be proud to be associated with. Entry fees and costs to provide physical books if required are not included in our service fees.
# The Biggest Barrier Of Course Is Your Time!
Finding the best book award programs, selecting the right categories, uploading all the information, answering the questions required and creating a support document, then navigating multiple awards submission processes and keeping track of everything… can be extremely time consuming and stressful, especially if you’ve never done it before. And 80% of award winners don’t fully leverage their awards journey either!
That’s why The Audacious Agency is here to help you!
## **Here’s what’s included in our service to help you enter Multiple Book Awards:**
- A focused strategic plan to market and promote you and your books over the next 12 months and beyond
- Professionally written awards submissions and support document you can leverage regardless of the award outcome
- Award leveraging resources and social media content to raise your profile as an awarded author
- Being seen and noticed as a credible author of note online and on podcasts
- Backlinks, blogs and social sharing that drives traffic to your website and gets more eyeballs on your books
- Increased awareness of your authorship and books, leading to improved sales and increasing impact
- The visibility and credibility to become a well known and respected speaker and thought leader
## **Entered Previously or want to enter more categories?**
If you have entered some book awards already and want us to review or rewrite your entry and update/create a support document we can offer you a discount – please just get in touch [HERE](https://theaudaciousagency.com/contact/).
There is no guarantee of a win, however our Audacious process with all of our packages, helps you leverage your awards journey, no matter what the outcome.
## **Resources Included in your package:**
#### **Have questions about our author awards package?**
## **success stories from those who have been audacious:**
“This has been an extraordinary experience for me as an author and I am so impressed with the reviews and opportunities to be featured as an author through this process.”
**Emmilia O’Sullivan**
I should Be F’n Dead
“The process of writing, publishing and promoting my book has been phenomenal. I am so grateful that my story is out there and positively impacting so many people. Thank you!”
**Luke Amery**
Ganbaru Mindset
“Winning a Stevie Award for book of the year has been instrumental in building credibility for my leadership. It has helped put my approach on the global map”
**Stacey Ashley**
Big Leadership
[](https://theaudaciousagency.com)
### let’s start Building Your Author Profile!
---
### [Lets Get Audacious](https://theaudaciousagency.com/lets-get-audacious/)
**Published:** September 7, 2023
**Author:** adminaudagency
**Content:**
let’s get audacious
Thanks so much for joining us on your journey to becoming Googlicious with a stand out profile that gets seen and noticed.
## please complete the following 3 steps:
### **Check Your Email**
You will receive emails from us including vital links to your entries and articles, support document and resources.You don’t want to miss these so we suggest you [“White label”](https://blog.hubspot.com/marketing/email-whitelist) any email addresses from The Audacious Agency to ensure nothing goes to your spam folder.
### **update Your Profile**
Complete a quick form to ensure we have the right information to submit your award entries or provide your information to the media
### **Book Your Audacious call**
Click the button below to access our calendar booking system to find a time to confirm your unique approach to profile building with your project, package or service.
### **Access The Audacious Member Hub**
Coming Soon!
### There’s no place in business for modesty…You deserve to be well known, well paid and wanted – we can’t wait to see you shine!
---
### [AI Award Writing Guide](https://theaudaciousagency.com/ai-award-writing-guide/)
**Published:** April 22, 2025
**Author:** adminaudagency
**Content:**
**How to use AI to save time and craft compelling award entries.**
Get Your Guidebook from ONLY $25.99
P.S. You can unsubscribe at anytime
**Tired of staring at a blank page when it comes to writing compelling award entries but afraid of sounding like a robot if you use AI?**
Entering awards to stand out and build credibility but struggling to write and thinking of using AI to do the work for you?
Before you jump in fall into the trap of sounding mechanical or using AI drivel that judges refer to as ‘slop’ use our AI Award Writing Guide to add quality to your time saving approach. 100% of all awards judges say they can spot an AI written entry immediately, and that leads to a bias against you, lowering your chances of success. There are tell-tail signs of AI created content but you can effectively leverage the power of AI to streamline your award submissions while maintaining your authentic voice and impactful storytelling.
**Imagine this:**
You can save valuable time drafting your award entries, overcome the initial writing barrier, and still produce content that resonates with judges.
Our guidebook provides you with the insights, steps and prompts to use AI as a helpful assistant, not a replacement for your unique expertise.
Learn how to avoid the pitfalls of generic, verbose, and dot-point ridden AI-generated content and craft award entries that truly showcase your innovation, leadership, and impact.
**Ready to transform your award entry process and boost your profile using AI?**
**Here’s what the AI Award Writing Guide will help you do:**
- **Streamline your award entry process** by using AI for initial drafting and data research, saving you valuable time and effort.
- **Craft compelling and impactful entries** that capture the attention of judges by blending AI assistance with your authentic voice and unique insights.
- **Avoid sounding like a robot** by learning how to refine AI-generated content, remove tell-tale signs, and inject your personality.
- **Understand the pitfalls of relying solely on AI** and why your expertise remains crucial for winning submissions.
- **Learn how to provide AI with the right raw materials** – your brand information, achievements, and data – to ensure accurate and relevant content generation.
- **Master effective AI prompting techniques** to guide the AI in adopting the persona of an expert award writer and understanding the specific task of crafting award entries.
- **Develop a clear understanding of the content checklist** required to prepare your information for AI, including business growth figures, impact statements, media wins, and branding assets.
### Don’t let the time investment of writing award entries hold you back from gaining the credibility and visibility you deserve.
The “AI Award Writing Guide” empowers you to harness the efficiency of AI while ensuring your entries are genuine, impactful, and stand out from the competition.
### Ready to turn your innovative work into award-winning recognition?
Download Yours Today
## About Audacious
The “AI Award Writing Guide” comes to you from The Audacious Agency, **profile building experts** dedicated to helping businesses and individuals like you become recognised leaders in their fields.
We understand the power of awards in building credibility and visibility, and we’re committed to providing you with the tools and knowledge to maximise your chances of success.
[Click Here](https://theaudaciousagency.com/) for more about our services
---
### [Leveraging Guidebook](https://theaudaciousagency.com/leveraging-guidebook/)
**Published:** March 5, 2025
**Author:** adminaudagency
**Content:**
**Unlock the Full Power of Your Award Journey. Every Step. Every Outcome.**
Get Your Guidebook from ONLY $25.99
P.S. You can unsubscribe at anytime
**what if you could leverage an award even if you didn’t win?**
Imagine transforming every award entry into a powerful profile-building asset, regardless of whether you win. Our research indicates that a significant 80% of award entrants fail to maximise their achievements. This means missing out on crucial credibility, visibility, and branding by association.
Chances are, if you’re not leveraging your awards, you either don’t want to sound egotistical if you win, or you’re hiding away because you weren’t successful. Worse, you’ve entered awards and waited for months to see if you’ll win – missing out on vital exposure and profile building opportunities.
Stop leaving immense value on the table!
**This essential guidebook provides you with the proven, step-by-step process to ensure your investment in awards delivers maximum return. From the moment you submit your entry to finalist announcements and beyond, you will gain the strategies to continuously leverage your journey, transforming your brand and business.**
You get proven award leveraging and profile building processes and instructions, action steps to follow, social media content kickstarters, AI prompts, examples and checklists.
**Here’s what the Guidebook will help you do:**
- **Maximise Every Stage:** Get actionable steps and content ideas for every award status – Nominee, Non-Finalist, Finalist, Non-Winner, and Winner – ensuring continuous exposure.
- **Craft Engaging Narratives:** Create compelling content to share your journey authentically, promoting your brand without sounding boastful.
- **Amplify Your Reach with AI:** Utilise ready-made AI prompts and examples to streamline content creation for social media, blogs, and articles.
- **Boost Credibility Instantly:** Understand how mere association with an award instantly enhances your reputation and builds trust with potential customers and partners.
- **Gain Strategic Advantage:** Access 14 innovative leveraging ideas and a comprehensive checklist to ensure you never miss an opportunity to stand out.
- **Repurpose with Ease:** Convert your meticulously crafted award entries into valuable public-facing content, ensuring your hard work gets seen by your ideal audience.
### Don’t wait for a win to start leveraging your greatness. Download your free guide now and begin building a stand-out profile today!
Download Yours Today
P.S. Plus Free Bonuses – You Can Unsubscribe At Anytime
## About Audacious
The Audacious Agency are more than awards writers, we are profile building experts, helping entrepreneurs, business owners and change makers become credible, respected, in-demand, award-winning leaders.
We have an exceptional team of talented storytellers and creative writers with super powers to craft award winning entries and articles with the kind of service purpose built to suit businesses who have established themselves and are ready to take things to the next level.
[Click Here](https://theaudaciousagency.com/) for more about our services
---
### [Award Winning Workbook](https://theaudaciousagency.com/award-winning-workbook/)
**Published:** February 23, 2022
**Author:** adminaudagency
**Content:**
**Everything you need to know in one workbook, about entering, winning and Leveraging awards so you can stand out from the competition!**
Get Your Awards Workbook from ONLY $25.99
P.S. Plus free Bonuses – You can unsubscribe at anytime
**what would it feel like to Be an Award Winner?**
Entering awards is so much more than winning one, although it is really cool to be on stage, live or online, accepting your award!
It is about building your authority, standing out and celebrating your accomplishments.
They are the ideal leverage tool if you want to build your brand and business profile and a huge differentiator from others in your space.
**This complete workbook gives you the insight from international award winners and award judges, with a proven process to follow, to make it easy for you to get it right and put your best foot forward.**
Alongside the insights and information you get checklists to ensure you have everything ready, with far less stress, AND you know your entry engages and captivates the judges **plus** you get access to recordings of the award winning training with The Audacious Agency to help you leverage your entry – even if you don’t win!
**Here’s what the Workbook will help you do:**
- Start by setting clear goals on what you want to achieve as an award winner, what it will mean to you, your business and your team.
- Discover what to look for when finding awards and categories to enter, so you have the best chance of winning and the award makes the most sense to your brand and your customers.
- Create and craft your entry and a professional support document. We give you all the insight as award judges, knowing what they look for and what to include (and what to leave out!).
- You are a winner! You need to deliver a stand out acceptance speech that really nails it and confirms your credibility.
- Now it’s time to leverage your award, sharing your awards journey in articles, stories, the media, social channels and in your marketing, with grace and professionalism – now is not the time to brag, but it is the time to be proud of your achievements.
- PLUS you get checklists to guide you on every step of the way as you build your profile.
### The Award Winning Workbook
Download or order a hard copy
P.S. Plus Free Bonuses – You Can Unsubscribe At Anytime
## About Audacious
The Audacious Agency are more than awards writers, we are profile building experts, helping entrepreneurs, business owners and change makers become credible, respected, in-demand, award-winning leaders.
We have an exceptional team of talented storytellers and creative writers with super powers to craft award winning entries and articles with the kind of service purpose built to suit businesses who have established themselves and are ready to take things to the next level.
[Click Here](https://theaudaciousagency.com/) for more about our services
---
### [Testimonial](https://theaudaciousagency.com/testimonial/)
**Published:** August 9, 2025
**Author:** adminaudagency
---
### [Award Writers](https://theaudaciousagency.com/award-writers/)
**Published:** July 16, 2025
**Author:** Audacious Agency
**Content:**
# audacious award writers
## **Done Being the World’s Best-Kept Secret?**
## **Unleash Your Recognition with Professional Award Writers.**
Are you an innovator, a visionary, a business leader, tired of your brilliance being overlooked? You inherently understand the transformative power of awards – the unparalleled credibility, the undeniable visibility, that vital third-party endorsement for your brand.
You’re ready to boldly stand out from the competition, to be seen, and you’re actively seeking award writers who can make that happen.
But perhaps you recognise these common barriers that prevent even the most audacious businesses from fully harnessing this power and leveraging their true potential:
### “I don’t know what awards are out there, that I’m eligible for or are best for me.”
Navigating the vast landscape of business awards can be overwhelming. Identifying suitable programs and ideal categories is time-consuming and often requires insider knowledge. Our professional award writers possess deep industry expertise, maintaining a curated list of hundreds of awards. This allows us to pinpoint the best opportunities tailored to your unique business, significantly enhancing your chances of recognition.
### “I don’t have the skills or time to write the entries myself.”
Crafting a compelling award entry is a specialised skill, demanding meticulous attention to detail and persuasive storytelling. Many time-constrained business owners find themselves without the capacity or specific writing skills needed to truly shine. Our expert awards writers know precisely what judges seek, meticulously weaving powerful narratives with the crucial metrics that matter. We guide you on collecting only the most relevant information – knowing exactly what to include and what to omit – saving you invaluable time and stress.
### “I don’t know what to do if I don’t win, how do I maximise the investment.”
Our research shows that a significant 80% of award entrants fail to leverage their achievements, missing out on vital exposure and profile-building opportunities. This is why our approach guarantees leveraging from the moment you submit your entry. We transform your award content into powerful social media updates, articles, and more, ensuring you build your profile as a finalist or even a non-winner.
## **The Core Benefits of Partnering with Professional Award Writers:**
When you engage professional award writers, you gain more than just a submission; you gain a strategic partner committed to your profile growth and return on investment.
- **Done-For-You Excellence:** Remove the complexity and time burden of award entries from your plate entirely.
- **Optimised for Success:** Benefit from our deep understanding of the awards industry, dramatically improving your chances of securing finalist status and wins. We know what judges look for and how the judging works. We have a 97% success rate at reaching finalist status.
- **Strategic Storytelling:** We expertly craft narratives that resonate with judges, highlighting your achievements and impact with precision, weaving your story with the metrics that matter.
- **Time-Saving Efficiency:** We guide you through information gathering, ensuring only the most impactful details are included – what to put in and what to leave out.
- **Guaranteed Profile Growth:** No matter the outcome, we ensure your investment pays off by transforming your award journey into ongoing visibility and credibility. We have a 100% guarantee that you can leverage the content from your award entries into social media, articles, and more, or we can even do it for you, so you can use it to build your profile as a finalist or non-winner.
# Do you have the Time?
With multiple questions to answer, hundreds of words to craft and then reduce to word count and a support document to create, then navigating an awards submission process… it can be very time consuming and stressful to write and enter an award, especially if you’ve never done it before!
Plus 80% of award winners don’t fully leverage their awards journey either, so all that investment goes to waste!
## **That’s why The Audacious Agency is here to Do It For You!**
- Strategic Approach
- Uniquely Crafted Award Entries
- Professional Support Document
- Proofreading, Word Count and Approvals
- Award & Judging Insight & Understanding
- Leveraging Resources, Checklists and Workbooks
- Social Media Content From Submission To Finalist & Result
- Acceptance Speech Training & Gala Event Advice
- Option To Repurpose Your Entry Into A Blog/Article
## **Not sure about which awards to enter or what categories are best?**
If you have never entered awards before or have done a few without the success you know you deserve, let’s create a profile building plan for you to make sure you invest in the right awards to get the best results. Please [CLICK HERE.](https://theaudaciousagency.com/get-a-plan/)
There is no guarantee of a win, however with a 97% success rate at reaching finalist status, our Audacious profile building process helps you leverage your awards journey, no matter what the outcome.
### Award winners share their stories
---
### [Contact](https://theaudaciousagency.com/contact/)
**Published:** November 5, 2019
**Author:** adminaudagency
**Content:**
**Contact Us**
ready to be audacious?
Join thousands of global entrepreneurs in the **That’s Audacious** Facebook community where you can get support and expert advice along with free tips, tools and training for your business.
\_\_CONFIG\_colors\_palette\_\_{“active\_palette”:0,”config”:{“colors”:{“f3080”:{“name”:”Main Accent”,”parent”:-1},”f2bba”:{“name”:”Main Light 10″,”parent”:”f3080″},”trewq”:{“name”:”Main Light 30″,”parent”:”f3080″},”poiuy”:{“name”:”Main Light 80″,”parent”:”f3080″},”f83d7″:{“name”:”Main Light 80″,”parent”:”f3080″},”frty6″:{“name”:”Main Light 45″,”parent”:”f3080″},”flktr”:{“name”:”Main Light 80″,”parent”:”f3080″}},”gradients”:\[\]},”palettes”:\[{“name”:”Default”,”value”:{“colors”:{“f3080”:{“val”:”rgb(23, 23, 22)”},”f2bba”:{“val”:”rgba(23, 23, 22, 0.5)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”trewq”:{“val”:”rgba(23, 23, 22, 0.7)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”poiuy”:{“val”:”rgba(23, 23, 22, 0.35)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”f83d7″:{“val”:”rgba(23, 23, 22, 0.4)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”frty6″:{“val”:”rgba(23, 23, 22, 0.2)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”flktr”:{“val”:”rgba(23, 23, 22, 0.8)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}}},”gradients”:\[\]},”original”:{“colors”:{“f3080”:{“val”:”rgb(23, 23, 22)”,”hsl”:{“h”:60,”s”:0.02,”l”:0.09}},”f2bba”:{“val”:”rgba(23, 23, 22, 0.5)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.5}},”trewq”:{“val”:”rgba(23, 23, 22, 0.7)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.7}},”poiuy”:{“val”:”rgba(23, 23, 22, 0.35)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.35}},”f83d7″:{“val”:”rgba(23, 23, 22, 0.4)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.4}},”frty6″:{“val”:”rgba(23, 23, 22, 0.2)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.2}},”flktr”:{“val”:”rgba(23, 23, 22, 0.8)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.8}}},”gradients”:\[\]}}\]}\_\_CONFIG\_colors\_palette\_\_ [ ](https://www.facebook.com/groups/thatsaudacious)
---
### [Terms & Conditions](https://theaudaciousagency.com/terms-and-conditions/)
**Published:** May 6, 2020
**Author:** adminaudagency
**Content:**
audacious terms and conditions
---
### [Thats Audacious Podcast](https://theaudaciousagency.com/thats-audacious-podcast/)
**Published:** August 1, 2024
**Author:** adminaudagency
**Content:**
# That’s audacious podcast
## Elevate Your Profile, Ignite Your Impact
Welcome to That’s Audacious, your ultimate resource for building a standout profile and achieving award-winning success. Whether you’re a seasoned professional, aspiring entrepreneur, or industry expert, we’re here to inspire, educate, and empower you to reach new heights.
Join us as we delve into the world of personal branding, explore the stories of successful entrepreneurs, and uncover the secrets of profile building from industry experts. Discover actionable tips, strategies, and insights to help you differentiate yourself, build credibility, and achieve the recognition you deserve.
Subscribe to our podcast now and embark on your journey to audacious success!
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/thats-audacious/id1813785588)
### Latest Episodes
[](https://theaudaciousagency.com/saurabh-arora-on-building-a-mortgage-empire-with-lightning-fast-service-unwavering-confidence/)
## Saurabh Arora on Building a Mortgage Empire with Lightning-Fast Service & Unwavering Confidence
“Overcome fear and Don’t Be Afraid of Taking Action”In this compelling episode of That’s Audacious, host Lauren Clemett sits down with Saurabh Arora (Sab), the dynamic founder of Eminence Finance [\[Listen Now\]](https://theaudaciousagency.com/saurabh-arora-on-building-a-mortgage-empire-with-lightning-fast-service-unwavering-confidence/#more-509172)
[](https://theaudaciousagency.com/just-take-one-step-kylie-king-on-ditching-perfection-and-embracing-authentic-business-growth/)
## Just Take One Step: Kylie King on Ditching Perfection and Embracing Authentic Business Growth
In this inspiring episode of That’s Audacious, host Lauren Clemett sits down with Kylie King, the visionary founder of the Australian Ladies in Business Initiative and the driving force behind [\[Listen Now\]](https://theaudaciousagency.com/just-take-one-step-kylie-king-on-ditching-perfection-and-embracing-authentic-business-growth/#more-509099)
[](https://theaudaciousagency.com/be-the-rainbow-rowena-preddy-on-ditching-beige-brands-and-embracing-your-authentic-spark/)
## Be the Rainbow: Rowena Preddy on Ditching Beige Brands and Embracing Your Authentic Spark
In this vibrant edition of the That’s Audacious podcast, host Lauren Clemett welcomes the remarkable Rowena Preddy, founder of Preddy Creative. Rowena’s bold branding studio is on a mission to [\[Listen Now\]](https://theaudaciousagency.com/be-the-rainbow-rowena-preddy-on-ditching-beige-brands-and-embracing-your-authentic-spark/#more-509071)
[](https://theaudaciousagency.com/instant-credibility-matt-alderton-on-the-audacious-power-of-awards-for-business-growth/)
## Instant Credibility: Matt Alderton on the Audacious Power of Awards for Business Growth
In this insightful episode of That’s Audacious, host Lauren Clemett welcomes Matt Alderton, a leading entrepreneur, business expert, and the visionary founder of BX Networking, one of the world’s fastest-growing [\[Listen Now\]](https://theaudaciousagency.com/instant-credibility-matt-alderton-on-the-audacious-power-of-awards-for-business-growth/#more-509049)
[](https://theaudaciousagency.com/from-baby-book-to-global-recognition-maggie-miller-and-the-audacious-rise-of-the-stevie-awards/)
## From Baby Book to Global Recognition: Maggie Miller and the Audacious Rise of the Stevie Awards
[\[Listen Now\]](https://theaudaciousagency.com/from-baby-book-to-global-recognition-maggie-miller-and-the-audacious-rise-of-the-stevie-awards/#more-509031)
[](https://theaudaciousagency.com/pursuing-your-passion-to-build-a-profile-with-brett-farmiloe-founder-of-featured/)
## Pursuing Your Passion to Build a Profile with Brett Farmiloe, Founder of Featured
In this inspiring episode of That’s Audacious, host Lauren Clemett interviews the driven Brett Farmiloe, Founder & CEO of Featured and the visionary behind the revival of HARO (Help A [\[Listen Now\]](https://theaudaciousagency.com/pursuing-your-passion-to-build-a-profile-with-brett-farmiloe-founder-of-featured/#more-509016)
[](https://theaudaciousagency.com/tapping-into-creativity-with-george-hedon/)
## Tapping into Creativity with George Hedon
This episode of That’s Audacious is a captivating conversation with George Hedon, the visionary founder and CEO of Pause Fest and the esteemed Pause Awards. Dubbed Australia’s flagship innovation festival and [\[Listen Now\]](https://theaudaciousagency.com/tapping-into-creativity-with-george-hedon/#more-508918)
[](https://theaudaciousagency.com/navigating-the-audacious-world-of-media-with-nic-hayes/)
## Navigating the Audacious World of Media with Nic Hayes
[\[Listen Now\]](https://theaudaciousagency.com/navigating-the-audacious-world-of-media-with-nic-hayes/#more-508878)
[](https://theaudaciousagency.com/the-blissful-bond-boobie-pillow-with-angela-dion/)
## The Blissful Bond Boobie Pillow with Angela Dion
From Frustration to Innovation: Angela Dion and the Blissful Bond Boobie PillowIn this episode of That’s Audacious, host Lauren Clemett interviews Angela Dion, the founder of Simple Breastfeeding and the [\[Listen Now\]](https://theaudaciousagency.com/the-blissful-bond-boobie-pillow-with-angela-dion/#more-508775)
[](https://theaudaciousagency.com/linkedin-strategist-kylie-chown/)
## LinkedIn Strategist Kylie Chown
[\[Listen Now\]](https://theaudaciousagency.com/linkedin-strategist-kylie-chown/#more-508742)
[](https://theaudaciousagency.com/roar-awards-with-stacey-morgan-ceo/)
## ROAR Awards with Stacey Morgan, CEO
Celebrating Business Success with Stacey Morgan and the Roar Awards In this episode of That’s Audacious, host Lauren Clemett sits down with Stacey Morgan, the multi-award-winning entrepreneur and CEO of the [\[Listen Now\]](https://theaudaciousagency.com/roar-awards-with-stacey-morgan-ceo/#more-508734)
[](https://theaudaciousagency.com/the-inspire-awards-with-christine-innes/)
## The Inspire Awards with Christine Innes
How living your purpose can inspire others to do the same In this episode of That’s Audacious, host Lauren Clemett chats with Christine Innes, a visionary entrepreneur, storyteller, and founder of [\[Listen Now\]](https://theaudaciousagency.com/the-inspire-awards-with-christine-innes/#more-508701)
[](https://theaudaciousagency.com/the-book-whisperer-with-sandra-nomoto/)
## The Book Whisperer with Sandra Nomoto
In this episode of That’s Audacious, host Lauren Clemett is joined by Sandra Nomoto, the Book Whisperer for authors with impact and a vegan hype woman. Sandra shares her inspiring [\[Listen Now\]](https://theaudaciousagency.com/the-book-whisperer-with-sandra-nomoto/#more-508671)
[](https://theaudaciousagency.com/empowering-women-to-succeed-in-business-with-angela-de-souza/)
## Empowering Women to Succeed in Business with Angela De Souza
In this episode of That’s Audacious, host Lauren Clemett is joined by Angela De Souza, the dynamic founder and CEO of the Women’s Business Club. Angela shares her inspiring journey [\[Listen Now\]](https://theaudaciousagency.com/empowering-women-to-succeed-in-business-with-angela-de-souza/#more-508608)
[](https://theaudaciousagency.com/aligning-your-energy-mindset-and-actions-to-achieve-soul-success-with-katie-joy/)
## Aligning Your Energy, Mindset, and Actions to Achieve Soul Success with Katie Joy
On this episode of That’s Audacious, host Lauren Clemett sits down with Katie Joy, the Creative Director of The Global Butterfly, to discuss the importance of aligning your energy, mindset, [\[Listen Now\]](https://theaudaciousagency.com/aligning-your-energy-mindset-and-actions-to-achieve-soul-success-with-katie-joy/#more-508513)
[](https://theaudaciousagency.com/resilience-and-positively-making-a-bigger-impact-with-emmilia-osullivan/)
## Resilience and Positively – Making A Bigger Impact with Emmilia O’Sullivan
The incredible Emmilia O’Sullivan, an award-winning author, motivational speaker, and survivor of numerous life-threatening health challenges shares her story of resilience, positivity, and the power of the human spirit to [\[Listen Now\]](https://theaudaciousagency.com/resilience-and-positively-making-a-bigger-impact-with-emmilia-osullivan/#more-508382)
[](https://theaudaciousagency.com/overcome-self-doubt-and-charge-what-youre-worth-with-christine-corcoran/)
## Overcome Self-Doubt and Charge What You’re Worth with Christine Corcoran
In this episode of That’s Audacious, host Lauren Clemett sits down with Christine Corcoran, a high-ticket sales strategist, business mindset coach, and all-around empowering entrepreneur.Christine shares her journey from corporate [\[Listen Now\]](https://theaudaciousagency.com/overcome-self-doubt-and-charge-what-youre-worth-with-christine-corcoran/#more-508361)
[](https://theaudaciousagency.com/leadership-lessons-from-a-near-death-experience-with-anton-guinea/)
## Leadership Lessons from a Near-Death Experience with Anton Guinea
In this episode of That’s Audacious, host Lauren Clemett sits down with Anton Guinea, a leading Australian thought leader and leadership expert, to discuss his unique journey and insights into [\[Listen Now\]](https://theaudaciousagency.com/leadership-lessons-from-a-near-death-experience-with-anton-guinea/#more-508203)
[](https://theaudaciousagency.com/learning-your-way-to-leadership-with-dr-stacey-ashley-csp/)
## Learning Your Way to Leadership with Dr Stacey Ashley CSP
Today we have the amazing Dr. Stacey Ashley CSP on the podcast! Stacey is a leadership visionary who is future-proofing CEOs with over 30 years of experience. She’s helped thousands [\[Listen Now\]](https://theaudaciousagency.com/learning-your-way-to-leadership-with-dr-stacey-ashley-csp/#more-508090)
[](https://theaudaciousagency.com/creating-a-brand-through-intuition/)
## From Sleep Deprived To Success
New mother Liliana Amaro found herself in a new country, working hard with a small baby who wasn’t sleeping well. She decided that the lack of help she encountered was [\[Listen Now\]](https://theaudaciousagency.com/creating-a-brand-through-intuition/#more-507170)
For more episodes listen in on your favourite podcast channels.
[](https://open.spotify.com/show/1iwNVX6IZtrmkIEOT8vBBq)[](https://thatsaudacious.podbean.com/)[](https://podcasts.apple.com/us/podcast/thats-audacious/id1813785588)
### Be a Guest on That’s Audacious
Are you an expert in your field looking to share your knowledge and inspire others? Or perhaps you’re a client of Audacious Agency with a remarkable success story to share? We invite you to be a guest on That’s Audacious!
### How **to Apply:**
1. 1Listen to a few episodes to ensure you’re the right guest for the show
2. 2Apply using the form via the button below including your bio & headshot
3. 3We’ll confirm via email – Keep an eye on your inbox (check your spam too)
4. 4If your application is successful, you’ll get a link to schedule your podcast interview
---
### [Audacious Results](https://theaudaciousagency.com/audacious-results/)
**Published:** November 3, 2023
**Author:** adminaudagency
**Content:**
audacious results!
**Here’s A Selection Of Just Some Of Our Client’s Results**
[](https://theaudaciousagency.com/case-study-angela-dion-simple-breastfeeding/ "Case Study – Angela Dion, Simple Breastfeeding")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Case Study – Angela Dion, Simple Breastfeeding](https://theaudaciousagency.com/case-study-angela-dion-simple-breastfeeding/ "Case Study – Angela Dion, Simple Breastfeeding")
Angela Dion, a dedicated mother and innovative entrepreneur, launched Simple Breastfeeding with her groundbreaking Blissful Bond Booby Pillow – a product born from her own [](https://theaudaciousagency.com/case-study-angela-dion-simple-breastfeeding/#more-509082)
[Read More](https://theaudaciousagency.com/case-study-angela-dion-simple-breastfeeding/)[](https://theaudaciousagency.com/case-study-angela-dion-simple-breastfeeding/)[](https://theaudaciousagency.com/case-study-katie-joy-the-global-butterfly/ "Case Study – Katie Joy, The Global Butterfly")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Case Study – Katie Joy, The Global Butterfly](https://theaudaciousagency.com/case-study-katie-joy-the-global-butterfly/ "Case Study – Katie Joy, The Global Butterfly")
Katie Joy is a transformational coach who guides individuals and businesses to achieve soul-aligned success. Her unique coaching methodology, known as GGA™ (Gratitude, Gains, Appreciation), [](https://theaudaciousagency.com/case-study-katie-joy-the-global-butterfly/#more-508639)
[Read More](https://theaudaciousagency.com/case-study-katie-joy-the-global-butterfly/)[](https://theaudaciousagency.com/case-study-katie-joy-the-global-butterfly/)[](https://theaudaciousagency.com/case-study-anton-guinea-the-guinea-group/ "Case Study – Anton Guinea, The Guinea Group")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Case Study – Anton Guinea, The Guinea Group](https://theaudaciousagency.com/case-study-anton-guinea-the-guinea-group/ "Case Study – Anton Guinea, The Guinea Group")
Anton Guinea’s journey is nothing short of remarkable. A near-fatal workplace accident at the age of 21 transformed his perspective, igniting a passion to help [](https://theaudaciousagency.com/case-study-anton-guinea-the-guinea-group/#more-508255)
[Read More](https://theaudaciousagency.com/case-study-anton-guinea-the-guinea-group/)[](https://theaudaciousagency.com/case-study-anton-guinea-the-guinea-group/)[](https://theaudaciousagency.com/case-study-stacey-ashley/ "Case Study – Dr Stacey Ashley CSP")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Case Study – Dr Stacey Ashley CSP](https://theaudaciousagency.com/case-study-stacey-ashley/ "Case Study – Dr Stacey Ashley CSP")
When You Stop Learning, You Stop Leading: BIG Leadership With Dr Stacey Ashley CSPDr Stacey Ashley CSP is a leadership visionary dedicated to future-proofing CEOs [](https://theaudaciousagency.com/case-study-stacey-ashley/#more-508098)
[Read More](https://theaudaciousagency.com/case-study-stacey-ashley/)[](https://theaudaciousagency.com/case-study-stacey-ashley/)[](https://theaudaciousagency.com/case-study-my-wealth-solutions/ "Case Study – My Wealth Solutions")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Case Study – My Wealth Solutions](https://theaudaciousagency.com/case-study-my-wealth-solutions/ "Case Study – My Wealth Solutions")
My Wealth Solutions Takes Home National Marketing Excellence Award!We’re bursting with pride to announce that our client, My Wealth Solutions, has won a major award [](https://theaudaciousagency.com/case-study-my-wealth-solutions/#more-508027)
[Read More](https://theaudaciousagency.com/case-study-my-wealth-solutions/)[](https://theaudaciousagency.com/case-study-my-wealth-solutions/)[](https://theaudaciousagency.com/awsbc-beauty-wins/ "Case Study – AWSBC Beauty Wins")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Case Study – AWSBC Beauty Wins](https://theaudaciousagency.com/awsbc-beauty-wins/ "Case Study – AWSBC Beauty Wins")
Celebrating Our Clients’ Success at the Australian Women’s Small Business Champion Awards We are thrilled to share that two of our clients, Jacine from Roccoco [](https://theaudaciousagency.com/awsbc-beauty-wins/#more-508011)
[Read More](https://theaudaciousagency.com/awsbc-beauty-wins/)[](https://theaudaciousagency.com/awsbc-beauty-wins/)[](https://theaudaciousagency.com/case-study-autism-mates/ "Case Study – Autism MATES")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Case Study – Autism MATES](https://theaudaciousagency.com/case-study-autism-mates/ "Case Study – Autism MATES")
Autism MATES is all about creating opportunities for autistic individuals. It was founded by Randa Habelrih after her son Richard experienced horrific bullying at school. [](https://theaudaciousagency.com/case-study-autism-mates/#more-505852)
[Read More](https://theaudaciousagency.com/case-study-autism-mates/)[](https://theaudaciousagency.com/case-study-autism-mates/)[](https://theaudaciousagency.com/case-study-goro-gupta/ "Case Study – Goro Gupta")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Case Study – Goro Gupta](https://theaudaciousagency.com/case-study-goro-gupta/ "Case Study – Goro Gupta")
Goro Gupta: Visionary in ethical property investments, transforming lives through innovative housing solutions. Goro empowers communities with safe housing and socially-conscious investment opportunities. Focused on [](https://theaudaciousagency.com/case-study-goro-gupta/#more-505823)
[Read More](https://theaudaciousagency.com/case-study-goro-gupta/)[](https://theaudaciousagency.com/case-study-goro-gupta/)[](https://theaudaciousagency.com/roar-awards-2023/ "ROAR Awards 2023")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [ROAR Awards 2023](https://theaudaciousagency.com/roar-awards-2023/ "ROAR Awards 2023")
The 2023 ROAR Awards were held in Sydney on 4th November and The Audacious Agency attended with some of the seven clients we assisted to [](https://theaudaciousagency.com/roar-awards-2023/#more-505806)
[Read More](https://theaudaciousagency.com/roar-awards-2023/)[](https://theaudaciousagency.com/roar-awards-2023/)[](https://theaudaciousagency.com/lauren-french-motto-fashions/ "Lauren French – Motto Fashions")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Lauren French – Motto Fashions](https://theaudaciousagency.com/lauren-french-motto-fashions/ "Lauren French – Motto Fashions")
Faye and Lauren Browne are the owners and designers of Motto Fashions. Motto makes limited and exclusive quantities, so customers can be proud of their [](https://theaudaciousagency.com/lauren-french-motto-fashions/#more-505732)
[Read More](https://theaudaciousagency.com/lauren-french-motto-fashions/)[](https://theaudaciousagency.com/lauren-french-motto-fashions/)[](https://theaudaciousagency.com/australian-womens-small-business-champions-2023/ "Australian Womens Small Business Champions 2023")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Australian Womens Small Business Champions 2023](https://theaudaciousagency.com/australian-womens-small-business-champions-2023/ "Australian Womens Small Business Champions 2023")
The Audacious Agency assisted a fantastic group of incredible businesswomen to enter, win and leverage the 2023 Australian Womens Business Champions Awards with the winners [](https://theaudaciousagency.com/australian-womens-small-business-champions-2023/#more-505719)
[Read More](https://theaudaciousagency.com/australian-womens-small-business-champions-2023/)[](https://theaudaciousagency.com/australian-womens-small-business-champions-2023/)[](https://theaudaciousagency.com/case-study-raquel-manning-blue-diamond-property-group/ "Case Study – Raquel Manning – Blue Diamond Property Group")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Case Study – Raquel Manning – Blue Diamond Property Group](https://theaudaciousagency.com/case-study-raquel-manning-blue-diamond-property-group/ "Case Study – Raquel Manning – Blue Diamond Property Group")
Raquel Manning, founder of Blue Diamond Property Group is a multi-national and international award-winning entrepreneur. Her extensive experience and background in the Australian Property industry [](https://theaudaciousagency.com/case-study-raquel-manning-blue-diamond-property-group/#more-505711)
[Read More](https://theaudaciousagency.com/case-study-raquel-manning-blue-diamond-property-group/)[](https://theaudaciousagency.com/case-study-raquel-manning-blue-diamond-property-group/)[](https://theaudaciousagency.com/case-study-stempunks/ "Case Study – STEM Punks")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Case Study – STEM Punks](https://theaudaciousagency.com/case-study-stempunks/ "Case Study – STEM Punks")
Fiona Holmstrom, STEM Punks, is championing the future of women and work in STEM, starting with schools and educational programs to encourage girls to participate [](https://theaudaciousagency.com/case-study-stempunks/#more-505663)
[Read More](https://theaudaciousagency.com/case-study-stempunks/)[](https://theaudaciousagency.com/case-study-stempunks/)[](https://theaudaciousagency.com/case-study-lee-anne-nordin/ "Case Study – Lee-Anne Nordin – Furtastic Friends")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Case Study – Lee-Anne Nordin – Furtastic Friends](https://theaudaciousagency.com/case-study-lee-anne-nordin/ "Case Study – Lee-Anne Nordin – Furtastic Friends")
We design our own range of unique realistic high-quality plush toys. Our biggest market was Australian animals sold as souvenirs and supplying many smaller gift [](https://theaudaciousagency.com/case-study-lee-anne-nordin/#more-505659)
[Read More](https://theaudaciousagency.com/case-study-lee-anne-nordin/)[](https://theaudaciousagency.com/case-study-lee-anne-nordin/)[](https://theaudaciousagency.com/stevie-awards-for-women-in-business-2022/ "Stevie Awards For Women In Business 2022")[Results](https://theaudaciousagency.com/category/results/ "Results")
## [Stevie Awards For Women In Business 2022](https://theaudaciousagency.com/stevie-awards-for-women-in-business-2022/ "Stevie Awards For Women In Business 2022")
The 2022 Stevie Awards For Women In Business were held in Las Vegas on 11th November 2022 and The Audacious Agency attended with some of the [](https://theaudaciousagency.com/stevie-awards-for-women-in-business-2022/#more-505834)
[Read More](https://theaudaciousagency.com/stevie-awards-for-women-in-business-2022/)[](https://theaudaciousagency.com/stevie-awards-for-women-in-business-2022/)
ready to be audacious?
Join thousands of global entrepreneurs in the **That’s Audacious** Facebook community where you can get support and expert advice along with free tips, tools and training for your business.
[ ](https://www.facebook.com/groups/thatsaudacious)
---
### [Lets Get Audacious SAWIB](https://theaudaciousagency.com/lets-get-audacious-sawib/)
**Published:** May 2, 2025
**Author:** adminaudagency
**Content:**
let’s get audacious SAWIB
Thanks so much for asking us to transform your story into a compelling Stevie Award Entry
## please complete the following 4 steps:
### **Check Your Email**
You will receive emails from us including vital links to your entries and articles, support document and resources.You don’t want to miss these so we suggest you [“White label”](https://blog.hubspot.com/marketing/email-whitelist) any email addresses from The Audacious Agency to ensure nothing goes to your spam folder.
### **update Your Profile**
Complete a quick form to ensure we have the right information to submit your award entries or provide your information to the media
New to the Audacious Agency?
Worked with The Audacious Agency before?
### **download the entry kit**
Check through the categories to start considering which ones may be ideal for you. We’ll go through the categories together during your interview to select the right ones.
### **Book Your interview**
Click the button below to access our calendar booking system to find a time for us to interview you for your category selection and entry information.
### **Download the Award Winning Workbook**
This will help you maximise your moment, understanding the awards process and leveraging your award journey to get seen and noticed.
### There’s no place in business for modesty…You deserve to be well known, well paid and wanted – we can’t wait to see you shine!
---
### [Lets Get Audacious Profile](https://theaudaciousagency.com/lets-get-audacious-profile/)
**Published:** May 12, 2025
**Author:** adminaudagency
**Content:**
let’s get audacious Profile
Thanks so much for joining us on your journey with us starting with a creating a stand out profile building plan.
## please complete the following 2 steps:
### **Check Your Email**
You will receive emails from us including vital links to your entries and articles, support document and resources.You don’t want to miss these so we suggest you [“White label”](https://blog.hubspot.com/marketing/email-whitelist) any email addresses from The Audacious Agency to ensure nothing goes to your spam folder.
### **Book Your Audacious call**
Click the button below to access our calendar booking system to find a time to discuss the important aspects of your business that will help build your profile building plan.
### There’s no place in business for modesty…You deserve to be well known, well paid and wanted – we can’t wait to see you shine!
---
### [Resource](https://theaudaciousagency.com/resource/)
**Published:** May 11, 2020
**Author:** adminaudagency
**Content:**
audacious stuff
###### Are You Award ready?
Thinking of entering awards to build credibility and visibility you deserve, but not sure if you’ve done enough to make it worthwhile or be competitive?
This quick and insightful quiz will reveal your “Award Readiness” level – Gold, Silver, or Bronze, and what you need to do to improve your chances of success.In just a few minutes, you’ll gain valuable insights into how ready you are to enter, win and leverage awards.
Plus you get the downloadable guide to help you go from Hidden Gem To Industry Icon, with actionable tips and tools to boost your confidence, making sure you are awards ready and putting your best foot forward.
###### award winning workbook
Build your profile to stand out as a credible leading brand with this workbook that gives you the step-by-step process!The entire Audacious approach to help you build, boost and broadcast your profile.
Everything set out including checklists to help guide you enter, win and leverage awards, including choosing the right category, what to include in your entry and support document, how to write and deliver the best acceptance speech, PLUS how to leverage your award in the media, on social media and in your marketing, with over 20 story ideas and planning tips, to create credibility and drive brand awareness for you and your business.
###### awards Leveraging Guide
Maximise your awards journey to boost your profile with this clear, actionable framework!The complete awards leveraging guide to help you make the most of every stage of the process, from nomination to beyond.Everything you need, including profile-building content creation steps, AI prompts, examples, and leveraging ideas for each status (Nominee, Non-Finalist, Finalist, Non-Winner, Winner). Craft engaging content, promote your brand authentically, and repurpose your award entries, including a checklist. With 14 extra creative ideas, use them so that you make sure you are leveraging the award from the minute you enter and long after the awards have ended.
###### AI award Writing Guide
How to use AI to enter business awards without sounding like a robot.
Avoid the pitfalls of generic, verbose, and dot-point ridden AI-generated content and craft entries that truly showcase your innovation, leadership, and impact.
Our guidebook gives you the insights and strategies to use AI as a helpful assistant, not a replacement for your unique expertise, so you save time AND resonate with judges.
###### Book Marketing Planner
Writing a book is only half the journey, marketing and promoting your book to get the most impact is vital. Ideal for new and existing authors to develop marketing while you are creating your book, or those with a published book languishing on the shelf.Complete with checklists, worksheets, marketing tactics, awards listing and tools to help authors complete, launch, leverage and promote a best selling business book.
###### marketing action planner
Systemise your marketing, content creation and repurposing with the most Audacious Marketing Action Planner! This is more than a diary, it is a full 52-week planning and content creation guide you can start at any time AND it keeps you on track with activities that have the most impact to boost your personal brand, resonate with your ideal audience online and create blogs, vlogs and social media posts that captivate and engage, making marketing easier.
ready to be audacious?
Join thousands of global entrepreneurs in the **That’s Audacious** Facebook community where you can get support and expert advice along with free tips, tools and training for your business.
\_\_CONFIG\_colors\_palette\_\_{“active\_palette”:0,”config”:{“colors”:{“f3080”:{“name”:”Main Accent”,”parent”:-1},”f2bba”:{“name”:”Main Light 10″,”parent”:”f3080″},”trewq”:{“name”:”Main Light 30″,”parent”:”f3080″},”poiuy”:{“name”:”Main Light 80″,”parent”:”f3080″},”f83d7″:{“name”:”Main Light 80″,”parent”:”f3080″},”frty6″:{“name”:”Main Light 45″,”parent”:”f3080″},”flktr”:{“name”:”Main Light 80″,”parent”:”f3080″}},”gradients”:\[\]},”palettes”:\[{“name”:”Default”,”value”:{“colors”:{“f3080”:{“val”:”rgb(23, 23, 22)”},”f2bba”:{“val”:”rgba(23, 23, 22, 0.5)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”trewq”:{“val”:”rgba(23, 23, 22, 0.7)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”poiuy”:{“val”:”rgba(23, 23, 22, 0.35)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”f83d7″:{“val”:”rgba(23, 23, 22, 0.4)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”frty6″:{“val”:”rgba(23, 23, 22, 0.2)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”flktr”:{“val”:”rgba(23, 23, 22, 0.8)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}}},”gradients”:\[\]},”original”:{“colors”:{“f3080”:{“val”:”rgb(23, 23, 22)”,”hsl”:{“h”:60,”s”:0.02,”l”:0.09}},”f2bba”:{“val”:”rgba(23, 23, 22, 0.5)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.5}},”trewq”:{“val”:”rgba(23, 23, 22, 0.7)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.7}},”poiuy”:{“val”:”rgba(23, 23, 22, 0.35)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.35}},”f83d7″:{“val”:”rgba(23, 23, 22, 0.4)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.4}},”frty6″:{“val”:”rgba(23, 23, 22, 0.2)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.2}},”flktr”:{“val”:”rgba(23, 23, 22, 0.8)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.8}}},”gradients”:\[\]}}\]}\_\_CONFIG\_colors\_palette\_\_ [ ](https://www.facebook.com/groups/thatsaudacious)
---
### [Book Marketing Planner Thank You](https://theaudaciousagency.com/book-marketing-planner-thank-you/)
**Published:** April 16, 2025
**Author:** adminaudagency
**Content:**
Thank you!
Click the button below to download your awards workbook
**We’ve also emailed you the link to your copy**
**check your email for confirmation**
ready to be audacious?
Join thousands of global entrepreneurs in the **That’s Audacious** Facebook community where you can get support and expert advice along with free tips, tools and training for your business.
[ ](https://www.facebook.com/groups/thatsaudacious)
---
### [AI Award Writing Guide Thank You](https://theaudaciousagency.com/ai-award-writing-guide-thank-you/)
**Published:** April 22, 2025
**Author:** adminaudagency
**Content:**
Thank you!
Click the button below to download your awards Leveraging Guidebook
**We’ve also emailed you the link to your copy**
**check your email for confirmation**
ready to be audacious?
Join thousands of global entrepreneurs in the **That’s Audacious** Facebook community where you can get support and expert advice along with free tips, tools and training for your business.
[ ](https://www.facebook.com/groups/thatsaudacious)
**Before You Go, We’d Love To Give You Another Gift!**
We know that not everybody is a natural publicity or profile building expert, and it’s often hard to talk about ourselves.
However, as a leader, business owner or entrepreneur, promoting and marketing your business, brand, or organisation is actually your job!
So here is a masterclass replay to give you simple ways to share your awards and wins without feeling icky, self-conscious or like you are getting a massive ego!
The team at the Audacious Agency are here to help you be bold in business, to stand out and get noticed for what you are achieving, and to stop you from being the worlds best kept secret!
Please get in touch if you’d like to chat about your goals, plans and dreams and how we might be able to help you make them a reality.
---
### [Audacious Planner](https://theaudaciousagency.com/audacious-planner/)
**Published:** September 12, 2019
**Author:** adminaudagency
**Content:**
**Want to get more done?**
**get organised with a Marketing system that consistently promotes you & your business.**
Get Your Audacious Planner from ONLY $25.99
You can unsubscribe at anytime
**what would it feel like to Be a Focussed Action Taker?**
We all start with the best of intentions, but quickly become overwhelmed and lost in all the ‘stuff’ we have to do.
If you want to stand out from the competition, you can’t let that happen.
This is more than a diary, it is a full 52 week planning and content creation guide you can start at anytime to stand out and be seen as the go-to specialist.
**It’s an easy to use tool to help you create awesome content, and get it out there at the right time to get the most engagement and best results.**
**AND keeps you on track with the activities that have the most impact to boost your brand, saving you time and money.**
The proven process within the most Audacious Marketing Action Planner is how we have built award winning brands and become best selling authorities **plus** it’s a vital tool for you and your business if you want to become recognised for what you do best, standing out from the crowd.
*“I just downloaded my Ultimate Personal Branding Planner and I’m so excited to get into it that I’m already scheduling what I can for 2019 – This Planner is AWESOME!!! I printed a second “December” and put it at the front so I can start right away – you can literally start this planner any day of the year! I use a normal ‘planner’ for day to day tasks and this is more of a horizon view (which is where we should be looking being business owners). The only thing I’d improve is some extra space at the bottom of each month (or even week) where ‘distracted squirrels’ like me can document how our planned activities tie into our 3Rs and Brand Story. Just to keep me accountable! Thank you so much for my planner, I am very grateful.”*
MEGAN NOLAN – BUSINESS CONSULTANT
*“I attended your planning session last night (7pm US) and it was totally amazing!You gave such great tips and instructions! You said to create a theme for the month, I did that and am working on correlating content. Then you said, stop stressing about all this different content and just start putting stuff out there, (paraphrasing LOL).So, even though I had some of the same ideas and have started some things, like looking up calendar dates that are relevant and post, but it was late, like 8:30 PM when we were done. But I had an idea for Jan 3, which I had planned to create and post, but thought, “it’s too late.” Because of you I did it and WOW!It only took like 6 minutes to create the pic in Canva and write some content that talked about the holiday and related to what I do and hit post. My instagram blew up! FB people are commenting, it so kewl.And all because I went on your session and took action. Thank you!” – Carol, Atlanta, GA*
CAROL – ATLANTA, GA
**Here’s what the planner will help you do:**
- Start by setting clear goals on what you want to be known as the best for, including how you are the #1 expert for what you love doing.
- Then create a brand story so you can simply ‘cut and paste’ into any media, speaking or brand building opportunity that comes your way so you can act quickly and avoid the overwhelm.
- Each month you will have a list of ideas for content topics including seasons, themes, special days and celebrity birthdays and the space to plan your month, and repurpose your content so you get more eyes on your business.
- Use the weekly action planner to ensure you keep your focus and get 10 x more done each and every day so you never get left behind.
- PLUS you get a free training session we recorded to help you get the most from your planner!
### The Most Audacious Marketing Action Planner
Get Your Planner From ONLY $25.99
You Can Unsubscribe At Anytime
**what action takers have to say**
*“The Weekly Action Planner has made my business so much more efficient. By allocating time for various projects, I have achieved so much more in one week than I could have imagined. It is the tool that you need to give you time to work on your business.”*
– debbie – D.A.M. Accounting Services
**“Really useful for anyone in business who wants to promote themselves and grow an online reputation.”**
– Sarah – Astral Pools
**“This will give you clarity and focus for your business.”**
– Jeff Sommers – Business Consultant
*“Great ideas, even for franchisers! Especially good for business needing their own brand identity but very easy to understand guidance on becoming a respected service provider.”“Short, sharp messages that can be implemented immediately. I got the Ah-ha for my business!”*
– kerrie – Travel Councillor
**“This is a great foundation on how to set yourself up as a stand out brand.”**
– adam – Life Purpose Coach
**So many great ideas. Thank you Audacious Agency!**
– beck – Happy Habits
*“Worth investing your time and money to get a clear indication on what needs to happen to move your business forwards.”*
– sherry – photographer
**Who does this work for?**
- Those who sell professional services and want to stand out and be known as the go-to specialist.
- Business owners who want a clear goal and action steps to rocket launch ahead of the competitors in your market.
- Those who want to create an impact without being overwhelmed, including your brand story, expertise and your experiences as well as your insights to help others and be the go-to in your niche.
- Entrepreneurs who want to leverage your expertise as a consultant, coach, mentor or practitioner to reach and influence more people.
- Leaders in your industry who want to build your profile, get more speaking gigs, be seen as the go-to specialist and launch your personal brand to the World.
## About Audacious
The Audacious Agency are more than awards writers, we are profile building experts, helping entrepreneurs, business owners and change makers become credible, respected, in-demand, award-winning leaders.
We have an exceptional team of talented storytellers and creative writers with super powers to craft award winning entries and articles with the kind of service purpose built to suit businesses who have established themselves and are ready to take things to the next level.
[Click Here](https://theaudaciousagency.com/) for more about our services
Get Your Planner From ONLY $25.99
You Can Unsubscribe At Anytime
---
### [Leveraging Guidebook Thank You](https://theaudaciousagency.com/leveraging-guidebook-thank-you/)
**Published:** March 5, 2025
**Author:** adminaudagency
**Content:**
Thank you!
Click the button below to download your awards Leveraging Guidebook
**We’ve also emailed you the link to your copy**
**check your email for confirmation**
ready to be audacious?
Join thousands of global entrepreneurs in the **That’s Audacious** Facebook community where you can get support and expert advice along with free tips, tools and training for your business.
[ ](https://www.facebook.com/groups/thatsaudacious)
**Before You Go, We’d Love To Give You Another Gift!**
We know that not everybody is a natural publicity or profile building expert, and it’s often hard to talk about ourselves.
However, as a leader, business owner or entrepreneur, promoting and marketing your business, brand, or organisation is actually your job!
So here is a masterclass replay to give you simple ways to share your awards and wins without feeling icky, self-conscious or like you are getting a massive ego!
The team at the Audacious Agency are here to help you be bold in business, to stand out and get noticed for what you are achieving, and to stop you from being the worlds best kept secret!
Please get in touch if you’d like to chat about your goals, plans and dreams and how we might be able to help you make them a reality.
---
### [Guest Podcaster Application Form](https://theaudaciousagency.com/guest-podcaster-application-form/)
**Published:** January 18, 2025
**Author:** adminaudagency
**Content:**
\[tcb-script async=”” src=”https://app-cdn.clickup.com/assets/js/forms-embed/v1.js”\]\[/tcb-script\]
---
### [Writer Application](https://theaudaciousagency.com/writer-application/)
**Published:** January 27, 2024
**Author:** adminaudagency
**Content:**
# Write For Us
## **Work With An Award Winning Agency**
Do you thrive on the thrill of victory?
Are you a highly skilled and motivated writer who gets a rush from seeing your words translate into real-world wins?
If you’re passionate about crafting compelling award submissions that help clients achieve recognition and celebrate their success, we invite you to join our team of freelance award writers!
If you’re passionate about crafting compelling award submissions that help clients achieve recognition and celebrate their success, we invite you to join our team of freelance award writers!
- Flexible hours, work from home
- Be totally creative and productive applying your awesome writing skills
- Positive, tangible results you can see, celebrate and be proud of
- A fun, friendly and supportive team with regular training and mentoring
- The option to glam up and attend gala awards events with us!
## **Why Work With Us?**
- **Be Part of a Winning Culture:** We’re obsessed with helping our clients succeed, and we celebrate every win with enthusiasm (party poppers included!)
- **Fuel Your Passion:** Channel your competitive spirit and drive to create award submissions that stand out from the crowd.
- **Make a Real Impact:** Experience the satisfaction of knowing your writing directly contributes to client victories.
- **Professional Development:** Benefit from regular training and mentoring opportunities to hone your skills and stay ahead of the curve.
- **Competitive Compensation:** We offer competitive rates and a steady stream of projects to keep you engaged and rewarded.
## **What We’re Looking For:**
- **Proven Award Writing Experience:** Demonstrated success in writing award submissions that have resulted in wins.
- **Exceptional Storytelling Skills:** The ability to craft compelling narratives that showcase achievements and resonate with judges.
- **A “Winning” Mindset:** A genuine passion for helping clients succeed and a commitment to excellence.
- **Strong Understanding of the Awards Landscape:** Familiarity with various award programs and their specific requirements.
- **Excellent Communication and Collaboration Skills:** The ability to work effectively with our team and clients.
- **Meticulous Attention to Detail:** A commitment to delivering high-quality, error-free work.
- **Tech Savvy:** Proficiency in using tools like ClickUp, Dropbox, and AI writing assistants.
- **Professionalism and Time Management:** The ability to meet deadlines and manage your workload effectively.
## **Responsibilities:**
- Develop compelling award submissions that highlight client achievements and align with specific award criteria.
- Conduct thorough research to gather information and craft persuasive narratives that capture attention.
- Collaborate with our team to ensure submissions are strategically aligned with client goals.
- Adhere to deadlines and deliver high-quality work that exceeds expectations.
## **How to Apply:**
If you’re a talented and passionate writer who’s ready to join a winning team, we encourage you to apply! Please submit your resume and cover letter, along with samples of your award writing work by filling out the form below.
We look forward to celebrating victories with you!
Note: Your personal details are kept private, used for this application only, and never shared
\[tcb-script async=”” src=”https://app-cdn.clickup.com/assets/js/forms-embed/v1.js”\]\[/tcb-script\]
---
### [Planner Tutorial](https://theaudaciousagency.com/planner-tutorial/)
**Published:** November 28, 2019
**Author:** adminaudagency
**Content:**
**How To Consistently Stand Out With The Audacious Planner**
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/MjAyMC1QbGFubmluZy1XZWJpbmFyLm1wNA==/?responsive=1&autoResponsive=1&container=evp-4P174X8VNG”\]\[/tcb-script\]
Click Play to Watch the video tutorial
(have your planner and a pen ready)
Here Are Tips and Tools from the training to help you:
- [Lumen5](https://lumen5.com/) – Turn your blog into a video
- [Missinglettr](http://missinglettr.com/?ac=RqaqMVT5) – Automated posting of your blog to social media
- [Acuity](https://acuityscheduling.com/?kw=YToxMTM5NDY1OA%3D%3D) – Scheduling app to sell your services and book clients into your diary
- [Canva](https://www.canva.com/) – Create stunning memes and social media posts
- [The Weekly Rocket](http://bit.ly/WeeklyRocket) – Loaded with speaking, blogging and media opportunities
- [Rocket Launch Your Business Facebook Group](http://bit.ly/RocketLaunchYourBusiness) – Free training, tools and tips to grow your brand
Megan Nolan
Business Consultant
“I just downloaded my Planner and I’m so excited to get into it that I’m already scheduling what I can for 2019 – **This Planner is AWESOME!!!**I printed a second “December” and put it at the front so I can start right away – you can literally start this planner any day of the year!I use a normal ‘planner’ for day to day tasks and this is more of a horizon view (which is where we should be looking being business owners).The only thing I’d improve is some extra space at the bottom of each month (or even week) where ‘distracted squirrels’ like me can document how our planned activities tie into our 3R’s and Brand Story. Just to keep me accountable!Thank you so much for my planner, I am very grateful.”
## Ready to take your business to the next level?
Contact us today to learn more about how The Audacious Agency can help you achieve your goals and become a recognised leader in your industry.
\_\_CONFIG\_colors\_palette\_\_{“active\_palette”:0,”config”:{“colors”:{“f3785”:{“name”:”Main Accent”,”parent”:-1}},”gradients”:\[\]},”palettes”:\[{“name”:”Default Palette”,”value”:{“colors”:{“f3785”:{“val”:”rgb(200, 134, 107)”}},”gradients”:\[\]},”original”:{“colors”:{“f3785”:{“val”:”rgb(19, 114, 211)”,”hsl”:{“h”:210,”s”:0.83,”l”:0.45,”a”:1}}},”gradients”:\[\]}}\]}\_\_CONFIG\_colors\_palette\_\_ [ let’s talk ](https://theaudaciousagency.com/contact/)
###### **achieve extraordinary results**
“The Weekly Action Planner has made my business so much more efficient. By allocating time for various projects, I have achieved so much more in one week than I could have imagined. It is the tool that you need to give you time to work on your business.”
Debbie
accounting services
“Worth investing your time and money to get a clear indication on what needs to happen to move your business forwards.”
sherry
photographer
“Really useful for anyone in business who wants to promote themselves and grow an online reputation.”
sarah
astral pools
“Great ideas, even for franchisers! Especially good for business needing their own brand identity but very easy to understand guidance on becoming a respected service provider.”“Short, sharp messages that can be implemented immediately. I got the Ah-ha for my business!”
kerrie
travel councillor
“This will give you clarity and focus for your business.”
jeff sommers
Business Consultant
“This is a great foundation on how to set yourself up as a stand out brand.”
adam
life purpose coach
“So many great ideas, thank you Lauren.”
beck
happy habits
## About Audacious
The Audacious Agency are more than awards writers, we are profile building experts, helping entrepreneurs, business owners and change makers become credible, respected, in-demand, award-winning leaders.
We have an exceptional team of talented storytellers and creative writers with super powers to craft award winning entries and articles with the kind of service purpose built to suit businesses who have established themselves and are ready to take things to the next level.
[Click Here](https://theaudaciousagency.com/) for more about our services
---
### [Guest Blogger Thank You](https://theaudaciousagency.com/guest-blogger-thank-you/)
**Published:** July 20, 2020
**Author:** adminaudagency
**Content:**
# Thank You!
### Click The Button Below To Download Your Guest Blogger Listing Document
- Understanding blogging
- How to create your own blogs
- Templates & content generators
- Guest Blogging
- Guest Blogger Listing
- Tips and tricks to be a better blogger
#### **PLUS**
### We’ve Emailed You The Guest Blogger Workbook
#### Check Your Email For Confirmation and your workbook download.
## Subscribe To The Weekly Rocket
Jam-Packed With A Payload Of Speaking, Blogging And Media Opportunities To Rocket Launch Your Personal Brand.
\_\_CONFIG\_colors\_palette\_\_{“active\_palette”:0,”config”:{“colors”:{“f3785”:{“name”:”Main Accent”,”parent”:-1}},”gradients”:\[\]},”palettes”:\[{“name”:”Default Palette”,”value”:{“colors”:{“f3785”:{“val”:”rgb(200, 134, 107)”}},”gradients”:\[\]},”original”:{“colors”:{“f3785”:{“val”:”rgb(19, 114, 211)”,”hsl”:{“h”:210,”s”:0.83,”l”:0.45,”a”:1}}},”gradients”:\[\]}}\]}\_\_CONFIG\_colors\_palette\_\_ [ click here to subscribe for free now! ](https://theaudaciousagency.com/weekly-rocket/)
---
### [Guest Blogging](https://theaudaciousagency.com/guest-blogging/)
**Published:** July 20, 2020
**Author:** adminaudagency
**Content:**
**Creating Great Content But No One Sees It?**
Here’s where you can post content to increase your profile…
Full guide and Thousands of blog sites for just $97
Your full guide to blogging including templates and idea generators plus a listing with over 20 categories and thousands of sites to choose from, with contributor application links to help you create content that engages and resonates:
- Get far more eyeballs on your great content
- No more hunting for guest blogging or online media sites to contribute to
- Repurpose and share on 3rd party websites as the expert
- Increase your brand awareness, crredibility and profile
- Improve traffic to your website
Over 1000 content sites for you to publish to, from over 20 different categories so there is something for everyone in this listing and, If you can’t find one listing that suits you, we offer a 100% satisfaction money back guarantee.
Instantly get your Blogging Guidebook and Listing to help you create engaging content to get seen and noticed!
Get Your Guest Blogging Guide & Listing – ONLY $97
### Your Entire Guide
**Here’s what the Blogging guide will help with:**
- Start by creating blogs that resonate and get attention with templates and content generators for endless blog creation for every organisation, business or brand.
- Find the categories best suited to you in the guest blogger listing. There are 20 to choose from including travel to entrepreneurship, wellness, education, tech, pets…and more…
- Then select the blog link listed, to check out the types of articles and content they share so you can find the right websites for you to share content with.
- Click the application link in the listing and send through your content ideas, bio, headshot, links and contact information (each site is different and you may need to set this up on their contribnutor page or email it to them, just follow their directions).
- When your application is successful, start sending through content for them to share on their site.
- When your content is posted on the 3rd party website, get the link and promote it on your social media, and from your website to add credibility as a published expert!
- TIP: Add the blog logo to your about page or media kit to endorse you as a contributor.
This extensive Blogging Guidebook helps you create and structure your own blogs, using formulas that make your content stand out from the rest and totally engage your ideal clients.
Then spread the word far and wide using the guest blogger listing included in the guidebook.
## About Audacious
The Audacious Agency are more than awards writers, we are profile building experts, helping entrepreneurs, business owners and change makers become credible, respected, in-demand, award-winning leaders.
We have an exceptional team of talented storytellers and creative writers with super powers to craft award winning entries and articles with the kind of service purpose built to suit businesses who have established themselves and are ready to take things to the next level.
[Click Here](https://theaudaciousagency.com/) for more about our services
Full Guide And Thousands Of Blog Sites For Just $97
---
### [Blogging Workbook Thank You](https://theaudaciousagency.com/blogging-workbook-thank-you/)
**Published:** August 31, 2020
**Author:** Lauren Clemett
**Content:**
# Thank You!
### Click The Button Below To Download Your Guide To Blogging
- Understanding blogging
- How to create your own blogs
- Templates & content generators
- Guest Blogging
- Guest Blogger Listing
- Tips and tricks to be a better blogger
#### Check Your Email For Confirmation and your workbook download.
## Subscribe To The Weekly Rocket
Jam-Packed With A Payload Of Speaking, Blogging And Media Opportunities To Rocket Launch Your Personal Brand.
\_\_CONFIG\_colors\_palette\_\_{“active\_palette”:0,”config”:{“colors”:{“f3785”:{“name”:”Main Accent”,”parent”:-1}},”gradients”:\[\]},”palettes”:\[{“name”:”Default Palette”,”value”:{“colors”:{“f3785”:{“val”:”rgb(200, 134, 107)”}},”gradients”:\[\]},”original”:{“colors”:{“f3785”:{“val”:”rgb(19, 114, 211)”,”hsl”:{“h”:210,”s”:0.83,”l”:0.45,”a”:1}}},”gradients”:\[\]}}\]}\_\_CONFIG\_colors\_palette\_\_ [ click here to subscribe for free now! ](https://theaudaciousagency.com/weekly-rocket/)
---
### [Awards Workbook Thank You](https://theaudaciousagency.com/awards-workbook-thank-you/)
**Published:** November 15, 2019
**Author:** adminaudagency
**Content:**
Thank you!
Click the button below to download your awards workbook
**We’ve also emailed you the link to your copy**
**check your email for confirmation**
ready to be audacious?
Join thousands of global entrepreneurs in the **That’s Audacious** Facebook community where you can get support and expert advice along with free tips, tools and training for your business.
[ ](https://www.facebook.com/groups/thatsaudacious)
**Before You Go, We’d Love To Give You Another Gift!**
We know that not everybody is a natural publicity or profile building expert, and it’s often hard to talk about ourselves.
However, as a leader, business owner or entrepreneur, promoting and marketing your business, brand, or organisation is actually your job!
So here is a masterclass replay to give you simple ways to share your awards and wins without feeling icky, self-conscious or like you are getting a massive ego!
The team at the Audacious Agency are here to help you be bold in business, to stand out and get noticed for what you are achieving, and to stop you from being the worlds best kept secret!
Please get in touch if you’d like to chat about your goals, plans and dreams and how we might be able to help you make them a reality.
---
### [Awards Packages](https://theaudaciousagency.com/awards-packages/)
**Published:** March 13, 2024
**Author:** adminaudagency
**Content:**
Audacious packages
## **Build Your Profile And Surround Your Audience!**
Time to start leveraging awards to get seen and noticed as the leader in your space.
The Audacious awards packages are ideal for entrepreneurs, change-makers, thought-leaders, business owners, authors and experts in their industry or those making an impact with their innovation or approach, to enter multiple awards programs to build a credible reputation that leads ideal prospects and opportunities to your door.
## **Audacious Award Packages:**
- More than just awards writing, we dig deep into your story to select exactly the right awards programs and categories, then creating engaging, compelling entries that we know judges will connect with so you stand out from the competition and shine.
- [](https://womensbusinesschampions.com.au/)We also create a professional support document (where applicable for the award) making it easy for judges to see evidence that supports your entry and keep this document updated for you.
- After you’ve approved your entries, we submit them for you, removing any stress or difficulty dealing with all the different awards platforms and deadlines.
- Each time we submit another award, we provide you with all the leveraging resources to help you make the most of your award journey, levelling up your profile regardless of the outcome!
##### **3-PEat package**
Get started with entry into 3 renowned and respected award programs where we help you select the best category and show you how to leverage three awards over 3-5 months.Awards to choose from include local, national and international programs across multiple categories selected based on your profile building goals.Award programs available for organisations of all shapes and sizes from solopreneur/start-up to established.
Entry fees are not included and there may be a requirement for financials or specific information about your business required depending on your award selectionIdeal to begin your journey into leveraging multiple awards to build your profile, even as a finalist, with collateral, logos and award winning resources supplied.
##### **5-peat package**
Ready to win across multiple credible award programs? We’ll help you enter 5 including selecting the best categories, with new and repurposed content to leverage your awards journey over 6-8 months.We’ll discuss your goals and what you want to be known for to help you choose the best local, industry, national or international awards to enter. Then we’ll look deeply at the categories that make the most sense and give you the best chances of success.We’ll interview you and write all your entries and create a support document, so all you do is pay any entry feesWe’ll also keep your support document up to date and help you level up your profile building to be seen as a leading brand, business or organisation.
##### **author AWARDS**
Written a book and want to elevate your brand, build awareness of your book(s), increase opportunities to speak and sell more books? Add credibility to your expertise and authority with this package specially created for authors!We’ll help you select multiple book award programs across multiple categories selected based on your authorship profile and goals.Entry fees are not included and eligibility criteria may apply dependant on publishing dates.Time to set you apart from other authors and give readers even more confidence in your content and speaker bookers even more reason to have you speak at their events.
### Our Guarantee To You
We do not guarantee an awards win, however, our process has a 97% success rate at getting through to finalist stage. We guarantee to provide you with everything you need to enter win and leverage the awards regardless of the outcome. We only work with reputable awards and credible media channels that you can be proud to be associated with. Entry fees and costs to attend gala award events are not included in our service fees.
# The Biggest Barrier Of Course Is Your Time!
With multiple award platforms, different deadlines and questions to answer and a support document to create, then navigating multiple awards submission processes and keep track of everything… it can be extremely time consuming and stressful, especially if you’ve never done it before. And 80% of award winners don’t fully leverage their awards journey either!
That’s why The Audacious Agency is here to help you!
## **Here’s what’s included in our service to help you enter Multiple Awards:**
- An in-depth 1:1 interview with our creative writer, including discussing the best awards programs available and choosing the right categories
- Gathering the information and insight from you to understand how to best answer the questions in each entry, in an engaging and standout way that captivates the judges, then applying that to improve all of your entries over time.
- Writing, proofing and editing your entries to ensure they provide what the judges are looking for, meeting word count restrictions and hammering home the key elements of each entry to make you stand out from the rest.
- Creating your professional support document to underpin your entry and help show the judges what you do, what makes you different and why you should win, and keeping this document updated as you win!
- Providing you with resources to leverage the awards, even if you don’t win including our award-winning workbook, showing you how to repurpose your entry into blogs and providing you with ideas for social media content and all the award resources each program offers.
- Assisting you with your acceptance speech and what to do when attending the gala event to share the celebration of your business, team or impact you are making, regardless of whether you win or not and making sure you leverage your awards journey.
## **Entered Previously or want to enter more categories?**
If you have entered some awards already and want us to review or rewrite your entry and update/create a support document we can offer you a discount. Additionally if you want to enter more categories than are available on the shopping cart, go ahead and purchase what’s available and let us know what other categories you’d like to enter and we’ll create a special fee for you – please just get in touch [HERE](https://theaudaciousagency.com/contact/).
There is no guarantee of a win, however our Audacious process with all of our packages, helps you leverage your awards journey, no matter what the outcome.
### Award winners share their stories
---
### [Audacious Authors Lets Go](https://theaudaciousagency.com/audacious-authors-lets-go/)
**Published:** October 19, 2023
**Author:** adminaudagency
**Content:**
Let’s Go
Thanks so much for getting started on your journey to becoming a Googlicious author with a credible reputation that gets your book seen and noticed.
## If you haven’t already done them, Please complete the following 4 steps:
### **Download the profile building playbook**
To help you through the proven Audacious Agency process please click the button below to download your Profile Building Playbook. This includes the roadmap to follow, important contact information as well as tips and advice to help you make the most of working with us. We’ll also send this to you on email so keep an eye on your inbox.
### **Create Your Author Profile**
Complete this form to create an author profile. It will ensure we have the right information to submit your book award entries or provide your information to the media.
New to the agency click here:
Back for more click here:
### **Book Your Audacious Call**
Click the button below to access our calendar booking system to find a time to discuss your author awards strategy, be interviewed for an award entry, or to have a call with our team – you choose!
### **Check Your Email**
You will receive email confirmation of your call to add to your diary.Make sure you prepare for the meeting and if you can’t make it for some reason, please reschedule at least 24 hours beforehand.You’ll also receive all of these links we’ve provided here and more resources on email from us so you’ll want to make sure you get them…We suggest you [“White label”](https://blog.hubspot.com/marketing/email-whitelist) any email addresses from The Audacious Agency to ensure nothing goes to your spam folder.
### There’s no place in business for modesty…You deserve to be well known, well paid and wanted – we can’t wait to see you shine!
---
### [Writer Application Submission](https://theaudaciousagency.com/writer-application-submission/)
**Published:** January 27, 2024
**Author:** adminaudagency
**Content:**
[](https://theaudaciousagency.com)
why fit in when you deserve to stand out…
Let’s get started!
Thanks for your interest in working with The Audacious Agency.
## Please complete the form below and we’ll send you a freelancer Job Description.We will then be in touch for an informal chat over Zoom if we feel you fit with the Agency freelance team.
\[tcb-script async=”” src=”https://app-cdn.clickup.com/assets/js/forms-embed/v1.js”\]\[/tcb-script\]
The Audacious Agency respects your privacy and will always keep your personal information secure. The information you provide is kept securely on our database and is not shared with anyone.
what happens next…
- You will receive an email from The Audacious Agency providing you with a copy of the job description – please check your spam folder
- We will review your application, and if there’s a fit, and we have work for you as a freelancer, we will get in touch to schedule an informal chat so we can get to know you more and answer any of your questions
- if you don’t hear back from us immediately, it’s because we have a capacity of writers, but that doesn’t mean we won’t get in touch with you as the need arises so we can introduce you to the awesome Audacious Team.
---
### [Registration Login](https://theaudaciousagency.com/registration-login/)
**Published:** June 16, 2021
**Author:** Audacious Agency
**Content:**
The Hub of Audacity streamlines the entire awards entry process, making it easier than ever to build a powerful profile and achieve the recognition you deserve.
Here’s what awaits you inside:
- **audacious resources**: workbooks, downloads, guidebooks and examples to help you enter awards and build an outstanding profile
- **profile building service**: the most streamlined and efficient way to collaborate and work with our team to craft, complete and leverage your award submission and articles
- **the award winning accelerator**: award winning training program to take you through the steps so that you can enter, win and leverage awards yourself.
Ready to step into the spotlight?
1. 1Bookmark this page: Keep it handy for easy access whenever inspiration strikes.
2. 2Register or login using this page.
Let’s get audacious!
---
### [Profile Workbook Hidden Gems Thank You](https://theaudaciousagency.com/profile-workbook-hidden-gems-thank-you/)
**Published:** November 22, 2024
**Author:** adminaudagency
**Content:**
Thank you!
Click the button below to download your Profile Building workbook
**We’ve also emailed you the link to your copy**
**check your email for confirmation**
Overwhelmed and unsure where to start?
Let’s have a chat so you can stop wasting time on award entries that don’t win and create an award strategy that gets results.
“I am so moved by the experience of winning awards for the work I do with domestic violence. It really brought home to me how being invisible and unrecognized kept me small. These awards will increase my capacity to help millions of women around the World.Every level of my being has changed from this experience.”
**anita bentata**
activating artemis
“It’s been the most amazing trip for awards and so much fun! The Audacious Agency is an awesome business partnership. We’ve had a lot of success with media coverage and now a gold, 2 silvers and a bronze at the International Women In Business Awards here in New York. thank you so much for everything you’ve done to help me.”
**chrissy leontis**
cleon legal
“We set ourselves a gargantuan task of positively impacting millions of lives and this has given us the credibility as a catalyst to win 23 awards and leverage them to open doors to billion dollar opportunities. It’s enabled us to build a portfolio of evidence to attract the right team members and give organisations confidence to choose us.”
**Belinda Dolan**
Clariti Group
“I’m getting approached to speak at conferences, lots of publicity opportunities and my business has grown by almost 130% since engaging in the profile building process.”
**Sonia Gibson**
Accounting Heart
“Since we won awards we have had the industry body approach us to help them work on their diversity. You definitely create opportunities by winning awards, so don’t hold back”
**helen yost**
tradettes
“It’s has reduced our sales cycle, with credibility and evidence that we are making a big impact. It’s confirmation that we are on the right path and inspires me to do even more.”
**Stacey Ashley**
Coaching
---
### [Planner Print Thank You](https://theaudaciousagency.com/planner-print-thank-you/)
**Published:** May 4, 2020
**Author:** adminaudagency
**Content:**
# Thank You!
### Click The Button Below To Download Your Audacious Planner and watch the training video to get started
#### We’ve Emailed You more tips to make the most of your Action planner To get 10X more done.Check Your Email For Confirmation and if you’ve ordered a printed copy it will be delivered soon.
weekly rocket bonus
**PLUS** you will now also receive the **Weekly Rocket** which is jam-packed with brand building opportunities for you to be a speaker, podcast guest, guest blogger or have your expert commentary published in the media – it’s FREE and is an ideal way to build your personal brand!
ready to be audacious?
Join thousands of global entrepreneurs in the **That’s Audacious** Facebook community where you can get support and expert advice along with free tips, tools and training for your business.
\_\_CONFIG\_colors\_palette\_\_{“active\_palette”:0,”config”:{“colors”:{“f3080”:{“name”:”Main Accent”,”parent”:-1},”f2bba”:{“name”:”Main Light 10″,”parent”:”f3080″},”trewq”:{“name”:”Main Light 30″,”parent”:”f3080″},”poiuy”:{“name”:”Main Light 80″,”parent”:”f3080″},”f83d7″:{“name”:”Main Light 80″,”parent”:”f3080″},”frty6″:{“name”:”Main Light 45″,”parent”:”f3080″},”flktr”:{“name”:”Main Light 80″,”parent”:”f3080″}},”gradients”:\[\]},”palettes”:\[{“name”:”Default”,”value”:{“colors”:{“f3080”:{“val”:”rgb(23, 23, 22)”},”f2bba”:{“val”:”rgba(23, 23, 22, 0.5)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”trewq”:{“val”:”rgba(23, 23, 22, 0.7)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”poiuy”:{“val”:”rgba(23, 23, 22, 0.35)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”f83d7″:{“val”:”rgba(23, 23, 22, 0.4)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”frty6″:{“val”:”rgba(23, 23, 22, 0.2)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}},”flktr”:{“val”:”rgba(23, 23, 22, 0.8)”,”hsl\_parent\_dependency”:{“h”:59,”l”:0.09,”s”:0.02}}},”gradients”:\[\]},”original”:{“colors”:{“f3080”:{“val”:”rgb(23, 23, 22)”,”hsl”:{“h”:60,”s”:0.02,”l”:0.09}},”f2bba”:{“val”:”rgba(23, 23, 22, 0.5)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.5}},”trewq”:{“val”:”rgba(23, 23, 22, 0.7)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.7}},”poiuy”:{“val”:”rgba(23, 23, 22, 0.35)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.35}},”f83d7″:{“val”:”rgba(23, 23, 22, 0.4)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.4}},”frty6″:{“val”:”rgba(23, 23, 22, 0.2)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.2}},”flktr”:{“val”:”rgba(23, 23, 22, 0.8)”,”hsl\_parent\_dependency”:{“h”:60,”s”:0.02,”l”:0.09,”a”:0.8}}},”gradients”:\[\]}}\]}\_\_CONFIG\_colors\_palette\_\_ [ ](https://www.facebook.com/groups/thatsaudacious)
---
### [Guest Podcasting](https://theaudaciousagency.com/guest-podcasting/)
**Published:** December 15, 2023
**Author:** adminaudagency
**Content:**
**Want to have your voice heard?**
Here’s where you can find The perfect podcasts to be a guest on and increase your profile…
Full guide and Thousands of podcasts looking for Guests for just $97
Your full guide to podcasting including how to choose the best podcasts to be on plus a listing with over 20 categories and thousands of podcasts to choose from, with application links to help you get interviewed on podcasts them leverage them to grow your profile:
- Reach far more ears and get your voice and message heard
- No more hunting for ideal guest podcast opportunities
- Repurpose and share your podcast interviews as the expert
- Increase your brand awareness, credibility and profile
- Improve your ranking as a thought-leader and drive traffic to your website
**Over 1000 podcasts looking for guests**, from over 20 different categories so there is something for everyone in this guide and directory and, If you can’t find a podcast that suits you, we offer a 100% satisfaction money back guarantee.
Instantly get your Podcasting Guidebook and Listing to help you get heard and noticed!
Get Your Podcasting Guide & Directory – ONLY $97
### Your Entire Guide
**How the Podcasting guide will help You:**
- Start by understanding the power of podcasting so you resonate and get attention with the right audiences and sharing the best topics to connect and engage.
- Find the podcasts best suited to you in the guest podcast listing. There are 20 categories to choose from including authors to entrepreneurship, wellness, leadership…and more…
- Then select the podcast link listed, to check out the types of interviews they share and have a listen to those they already interview to ensure your approach is unique.
- Click the application link in the listing and apply to be a podcast guest (each podcast is different and you may need to complete online forms or email it to them, just follow their directions).
- When your application is successful, get ready for your interview using the checklist provided in the guidebook.
- When your podcast interview is posted on their 3rd party websites (they use many platforms from Youtube to Apple and Spotify etc), get the link and promote it on your social media, and from your website to add credibility as a thought leader.
- TIP: Add the podcast logo to your about page or media kit to endorse you as a go-to expert, change-maker or leader in your industry.
This extensive guide to being a podcast guest helps you become a known expert and voice to be listened to, using approaches that make you stand out from the rest and totally engage with your ideal audience.
Then spread the word far and wide using the tips and checklists to leverage your podcast appearance.
## About Audacious
The Audacious Agency are more than awards writers, we are profile building experts, helping entrepreneurs, business owners and change makers become credible, respected, in-demand, award-winning leaders.
We have an exceptional team of talented storytellers and creative writers with super powers to craft award winning entries and articles with the kind of service purpose built to suit businesses who have established themselves and are ready to take things to the next level.
[Click Here](https://theaudaciousagency.com/) for more about our services
Full Guide And Thousands Of Podcasts looking for guests For Just $97
---
### [Guest Podcaster Thank You](https://theaudaciousagency.com/guest-podcaster-thank-you/)
**Published:** December 15, 2023
**Author:** adminaudagency
**Content:**
# Thank You!
### Click The Button Below To Download Your Guest Podcast Guide And Access The Podcast Directory
- Understanding podcasting
- How to become a podcast guest
- Templates & content generators
- Guest Podcast Listing
- Tips and tricks to be a better podcaster
#### **PLUS**
### We’ve Emailed You The Guest Podcast Workbook
#### Check Your Email For Confirmation and your workbook download.
## Subscribe To The Weekly Rocket
Jam-Packed With A Payload Of Speaking, Blogging And Media Opportunities To Rocket Launch Your Personal Brand.
\_\_CONFIG\_colors\_palette\_\_{“active\_palette”:0,”config”:{“colors”:{“f3785”:{“name”:”Main Accent”,”parent”:-1}},”gradients”:\[\]},”palettes”:\[{“name”:”Default Palette”,”value”:{“colors”:{“f3785”:{“val”:”rgb(200, 134, 107)”}},”gradients”:\[\]},”original”:{“colors”:{“f3785”:{“val”:”rgb(19, 114, 211)”,”hsl”:{“h”:210,”s”:0.83,”l”:0.45,”a”:1}}},”gradients”:\[\]}}\]}\_\_CONFIG\_colors\_palette\_\_ [ click here to subscribe for free now! ](https://theaudaciousagency.com/weekly-rocket/)
---
### [Privacy Policy](https://theaudaciousagency.com/privacy-policy-2/)
**Published:** May 6, 2020
**Author:** adminaudagency
**Content:**
Welcome to https://theaudaciousagency.com (the “Site”). We understand that privacy online is important to users of our Site, especially when conducting business. This statement governs our privacy policies with respect to those users of the Site (“Visitors”) who visit without transacting business and Visitors who register to transact business on the Site and make use of the various services offered by The Audacious Agency Pty Ltd (collectively, “Services”) (“Authorized Customers”).
**“Personally Identifiable Information”**
refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual.
**What Personally Identifiable Information is collected?**
We may collect basic user profile information from all of our Visitors. We collect the following additional information from our Authorized Customers: the names, addresses, phone numbers and email addresses of Authorized Customers, the nature and size of the business, and the nature and size of the advertising inventory that the Authorized Customer intends to purchase or sell.
**What organizations are collecting the information?**
In addition to our direct collection of information, our third party service vendors (such as credit card companies, clearinghouses and banks) who may provide such services as credit, insurance, and escrow services may collect this information from our Visitors and Authorized Customers. We do not control how these third parties use such information, but we do ask them to disclose how they use personal information provided to them from Visitors and Authorized Customers. Some of these third parties may be intermediaries that act solely as links in the distribution chain, and do not store, retain, or use the information given to them.
**How does the Site use Personally Identifiable Information?**
We use Personally Identifiable Information to customize the Site, to make appropriate service offerings, and to fulfill buying and selling requests on the Site. We may email Visitors and Authorized Customers about research or purchase and selling opportunities on the Site or information related to the subject matter of the Site. We may also use Personally Identifiable Information to contact Visitors and Authorized Customers in response to specific inquiries, or to provide requested information.
**With whom may the information may be shared?**
Personally Identifiable Information about Authorized Customers may be shared with other Authorized Customers who wish to evaluate potential transactions with other Authorized Customers. We may share aggregated information about our Visitors, including the demographics of our Visitors and Authorized Customers, with our affiliated agencies and third party vendors. We also offer the opportunity to “opt out” of receiving information or being contacted by us or by any agency acting on our behalf.
**How is Personally Identifiable Information stored?**
Personally Identifiable Information collected by The Audacious Agency Pty Ltd is securely stored and is not accessible to third parties or employees of The Audacious Agency Pty Ltd except for use as indicated above.
**What choices are available to Visitors regarding collection, use and distribution of the information?**
Visitors and Authorized Customers may opt out of receiving unsolicited information from or being contacted by us and/or our vendors and affiliated agencies by responding to emails as instructed, or by contacting us at
**Cookies**
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns.
**Are Cookies Used on the Site?**
Cookies are used for a variety of reasons. We use Cookies to obtain information about the preferences of our Visitors and the services they select. We also use Cookies for security purposes to protect our Authorized Customers. For example, if an Authorized Customer is logged on and the site is unused for more than 10 minutes, we will automatically log the Authorized Customer off. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using https://theaudaciousagency.com, with the drawback that certain features of website may not function properly without the aid of cookies.
**Cookies used by our service providers**
Our service providers use cookies and those cookies may be stored on your computer when you visit our website. You can find more details about which cookies are used in our cookies info page.
**How does The Audacious Agency Pty Ltd use login information?**
The Audacious Agency Pty Ltd uses login information, including, but not limited to, IP addresses, ISPs, and browser types, to analyze trends, administer the Site, track a user’s movement and use, and gather broad demographic information.
**What partners or service providers have access to Personally Identifiable Information from Visitors and/or Authorized Customers on the Site?**
The Audacious Agency Pty Ltd has entered into and will continue to enter into partnerships and other affiliations with a number of vendors. Such vendors may have access to certain Personally Identifiable Information on a need to know the basis for evaluating Authorized Customers for service eligibility. Our privacy policy does not cover their collection or use of this information. Disclosure of Personally Identifiable Information to comply with the law. We will disclose Personally Identifiable Information in order to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when reasonably necessary to protect the safety of our Visitors and Authorized Customers.
**How does the Site keep Personally Identifiable Information secure?**
All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Visitors and Authorized Customers is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering, and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorized Customers for any such occurrences.
**How can Visitors correct any inaccuracies in Personally Identifiable Information?**
Visitors and Authorized Customers may contact us to update Personally Identifiable Information about them or to correct any inaccuracies by emailing us at office@theaudaciousagency.com
**Can a Visitor delete or deactivate Personally Identifiable Information collected by the Site?**
We provide Visitors and Authorized Customers with a mechanism to delete/deactivate Personally Identifiable Information from the Site’s database by contacting. However, because of backups and records of deletions, it may be impossible to delete a Visitor’s entry without retaining some residual information. An individual who requests to have Personally Identifiable Information deactivated will have this information functionally deleted, and we will not sell, transfer, or use Personally Identifiable Information relating to that individual in any way moving forward.
**Your rights**
These are summarized rights that you have under data protection law
- The right to access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to object to processing
- The right to data portability
- The right to complain to a supervisory authority
- The right to withdraw consent
**What happens if the Privacy Policy Changes?**
We will let our Visitors and Authorized Customers know about changes to our privacy policy by posting such changes on the Site. However, if we are changing our privacy policy in a manner that might cause disclosure of Personally Identifiable Information that a Visitor or Authorized Customer has previously requested not be disclosed, we will contact such Visitor or Authorized Customer to allow such Visitor or Authorized Customer to prevent such disclosure.
**Links:**
https://theaudaciousagency.com contains links to other websites. Please note that when you click on one of these links, you are moving to another website. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours.
---
### [Courses](https://theaudaciousagency.com/courses/)
**Published:** March 18, 2020
**Author:** adminaudagency
---
### [Apprentice registration page](https://theaudaciousagency.com/apprentice-registration-page/)
**Published:** December 20, 2018
**Author:** adminaudagency
---
## Thrive Apprentice Lesson
### [Review](https://theaudaciousagency.com/course/review/)
**Published:** January 20, 2025
**Author:** adminaudagency
**Excerpt:** Confirm the approach
**Courses:** Audacious Hub
---
### [Upload](https://theaudaciousagency.com/course/upload/)
**Published:** January 20, 2025
**Author:** adminaudagency
**Excerpt:** Gather and provide documents
**Courses:** Audacious Hub
---
### [Awards Writing](https://theaudaciousagency.com/course/awards-writing/)
**Published:** January 20, 2025
**Author:** adminaudagency
**Excerpt:** Your first awards interview
**Courses:** Audacious Hub
---
### [Profile Building](https://theaudaciousagency.com/course/profile-building/)
**Published:** January 20, 2025
**Author:** adminaudagency
**Excerpt:** Repurpose your award entries into expert commentary/blogs
**Courses:** Audacious Hub
---
### [Tracking Results](https://theaudaciousagency.com/course/tracking-results/)
**Published:** January 20, 2025
**Author:** adminaudagency
**Excerpt:** Updating results and links
**Courses:** Audacious Hub
---
### [Strategy Call](https://theaudaciousagency.com/course/strategy-call/)
**Published:** January 19, 2022
**Author:** adminaudagency
**Excerpt:** Strategy call to confirm the approach
**Content:**
Time to get really clear on where to invest your time and effort to get the best results and build your profile to stand out from the crowd – PR, publicity, awards, content creation and marketing action steps that work including these insights and action steps.
Key learnings from this lesson:
1. Be visible – it’s not about you, it’s all about your target audience – how can you connect and engage with them and what they need right now? Consider what they are going through before you hit send or post that article…
2. Use Paid PR – It’s harder than ever to get traction in the media, with so much rubbish content filling the news stream – paying for PR enables you to be specific and to know your story will get published.But…Make sure you leverage paid PR – add links to your website, share on socials and email marketing, add to your awards entries, speaker one sheet etc…
3. Create content that means something!Write about topics close to your brand values, share info that helps your ideal audience, give great advice, use the [blogging workbook](https://montavi.lt.acemlnb.com/Prod/link-tracker?notrack=1¬rack=1&redirectUrl=aHR0cHMlM0ElMkYlMkZ0aGVhdWRhY2lvdXNhZ2VuY3kuY29tJTJGcmVzb3VyY2UlMkY=&sig=98RgdM7NUPNeLAtWKpDuNsHrQVhZvpK4HpeTtmJa5mpV&iat=1642659227&a=%7C%7C25014610%7C%7C&account=montavi%2Eactivehosted%2Ecom&email=LRRV6glqIfcVPcYsJBrMHi%2FZD%2BmsUFpJrc5fHf6IoVE%3D&s=bad97c655476f96a390a72c05a742011&i=1566A11103A20A21542) that’s on our resources page to create really engaging content.
4. Repurpose – don’t let your great content gather dust – review previous articles, posts and blogs you’ve written or videos/webinars you created. Make memes and new content out of them, turn videos into articles by transcribing them, or turn articles into video with Lumen5, create images with Canva etc and repurpose your content. Find a pertinent time to share it again and again. Post on multiple platforms to reach multiple audiences.Repurposing is like dropping breadcrumbs back to your business – people will sit back and read/watch and eventually get in touch when they need you.Video is really powerful – the power of the moving images, voice, music, storytelling etc – get over your fear and get into it! – Keep it short and sweet – no waffling, people don’t want to work hard…
5. Get Into Thought Leadership – be prepared to share your values, belief, opinions, research, data, insights, information. Take a stand, solve a problem, be honest and stand up for something.Being a guest blogger is an ideal way to reach a wider audience with your expertise…there is a listing with thousands of websites looking for content is available on our resources page – [CLICK HERE](https://montavi.lt.acemlnb.com/Prod/link-tracker?notrack=1¬rack=1&redirectUrl=aHR0cHMlM0ElMkYlMkZ0aGVhdWRhY2lvdXNhZ2VuY3kuY29tJTJGZ3Vlc3QtYmxvZ2dpbmclMkY=&sig=BqyWRxkL9aH3DvVrvbEZQr8c6KwQXBeoNQsFfi6BHeyH&iat=1642659227&a=%7C%7C25014610%7C%7C&account=montavi%2Eactivehosted%2Ecom&email=LRRV6glqIfcVPcYsJBrMHi%2FZD%2BmsUFpJrc5fHf6IoVE%3D&s=bad97c655476f96a390a72c05a742011&i=1566A11103A20A21543)
6. Newsjacking: Tapping into current affairs, sharing your view, reformat the topic to fit with your brand message.Set up Google Alerts, review daily to find a story that fits with something you want to say, contact the media with your perspective.
7. Build relationships – start a list of journalists who write about topics you can talk about or share your thoughts and expert insight on. We can create an editorial calendar for you with media contacts too, just let us know – [EMAIL US](mailto:info@theaudaciousagency.com).
**Watch the planning session here:**
**The top tip to be bold, brave and audacious???**Everyone is overwhelmed and over it…but there are so many opportunities if you understand the needs of your ideal client, focus on their pain and how you can help them, and stay the course, with a strong brand message and great storytelling…
- Resistance – tenacity will get you so far! Never quit or give up – Keep going!
- Consistence – ongoing content creation, showing up and surrounding your audience
- Persistence – not annoying, but giving, being helpful, informative, leading the way
**BONUS CONTENT:Awards – the perfect way to gain credibility as the leader in your space, and leverage your win as a stand out story!**Imagine what becoming an award winner could do to your brand and business profile?A list of awards open in the first quarter of 2022 is included in the FREE Award Winning Training – [CLICK HERE](https://montavi.lt.acemlnb.com/Prod/link-tracker?notrack=1¬rack=1&redirectUrl=aHR0cHMlM0ElMkYlMkZtb250YXZpLnRocml2ZWNhcnQuY29tJTJGYXdhcmQtd2lubmluZy1mcmVlLXRyYW5pbmluZyUyRg==&sig=4SR6ZnaSHVJLzi8959BXqw1yRPJYidHAXY6BQAM8pAeN&iat=1642659227&a=%7C%7C25014610%7C%7C&account=montavi%2Eactivehosted%2Ecom&email=LRRV6glqIfcVPcYsJBrMHi%2FZD%2BmsUFpJrc5fHf6IoVE%3D&s=bad97c655476f96a390a72c05a742011&i=1566A11103A20A21544)Plus, you get the Award Winning Guidebook to help you leverage your wins!(PS, this is ideal if you have already won awards and want to leverage them, and find more awards to repurpose your entry)**PLANNER LINKS:**Grab your most audacious marketing action planner for 2022 [HERE](https://montavi.lt.acemlnb.com/Prod/link-tracker?notrack=1¬rack=1&redirectUrl=aHR0cHMlM0ElMkYlMkZ0aGVhdWRhY2lvdXNhZ2VuY3kuY29tJTJGYXVkYWNpb3VzLXBsYW5uZXIlMkY=&sig=RgzcNR7NBsSVGNFwbv35dmLsEwbxbNvuvU1iThuPxJy&iat=1642659227&a=%7C%7C25014610%7C%7C&account=montavi%2Eactivehosted%2Ecom&email=LRRV6glqIfcVPcYsJBrMHi%2FZD%2BmsUFpJrc5fHf6IoVE%3D&s=bad97c655476f96a390a72c05a742011&i=1566A11103A20A21545)And [CLICK HERE](https://montavi.lt.acemlnb.com/Prod/link-tracker?notrack=1¬rack=1&redirectUrl=aHR0cHMlM0ElMkYlMkZ0aGVhdWRhY2lvdXNhZ2VuY3kuY29tJTJGcGxhbm5lci10dXRvcmlhbCUyRg==&sig=rQ48ZtgXjVUZD3QyFLmy4Gi7HYQMReBb8BbCfJwegWk&iat=1642659227&a=%7C%7C25014610%7C%7C&account=montavi%2Eactivehosted%2Ecom&email=LRRV6glqIfcVPcYsJBrMHi%2FZD%2BmsUFpJrc5fHf6IoVE%3D&s=bad97c655476f96a390a72c05a742011&i=1566A11103A20A21546) for the free planner tutorial
**NEED MORE HELP?**Want to get clear on something, or just understand what you need to do build your profile to be the stand-out, go-to leader in your space?Book a 20 minute FREE chat with us
\_\_CONFIG\_colors\_palette\_\_{“active\_palette”:0,”config”:{“colors”:{“62516”:{“name”:”Main Accent”,”parent”:-1}},”gradients”:\[\]},”palettes”:\[{“name”:”Default Palette”,”value”:{“colors”:{“62516”:{“val”:”var(–tcb-color-3)”,”hsl”:{“h”:357,”s”:0.8961,”l”:0.4529}}},”gradients”:\[\]}}\]}\_\_CONFIG\_colors\_palette\_\_ [ Click Here To Book A FREE 20 Minute Chat ](https://theaudaciousagency.as.me/20MinuteChat)
**Courses:** Audacious Hub
---
### [Create Your Profile](https://theaudaciousagency.com/course/create-your-profile/)
**Published:** January 20, 2022
**Author:** adminaudagency
**Excerpt:** Information about you and your business/organisation.
**Content:**
### Welcome… It’s awesome to have you here!
You’re officially in the Profile Building Hub of Audacity, your command centre for achieving award-winning success.
Let’s make your business shine!
### Important information:
- **Need assistance with something?**Email:
- **Have an account query?**Email:
- **Agency office hours:**Monday – Friday 9am-5pm
- **Access the Facebook Group for regular profile building opportunities and community support:**
**Courses:** Audacious Hub
---
### [Podcast Apprentice Test](https://theaudaciousagency.com/course/podcast-apprentice-test/)
**Published:** October 21, 2024
**Author:** adminaudagency
**Excerpt:** summary of the lesson for this test product
**Courses:** Podcast Test Apprentice
---
### [Weekly Rocket](https://theaudaciousagency.com/course/weekly-rocket/)
**Published:** February 28, 2022
**Author:** adminaudagency
**Excerpt:** Access to the Weekly Rocket
**Content:**
[](https://theaudaciousagency.com/course/weekly-rocket/)## [Weekly Rocket](# "Weekly Rocket")
[](https://theaudaciousagency.com/course/weekly-rocket/#more-504278)
[Read More](https://theaudaciousagency.com/course/weekly-rocket/)
**Courses:** Weekly Rocket
---
### [Leveraging Awards](https://theaudaciousagency.com/course/webinar-how-to-enter-awards-2-2-2/)
**Published:** July 1, 2021
**Author:** adminaudagency
**Excerpt:** Learn how to get ready to enter awards and what to put into your entry
**Content:**
Whoop! You’ve won an award! Now What???
Now is the time to leverage your award for maximum benefit.
Even if you didn’t win, you can still leverage being nominated or becoming a finalist..there are so many ways you can stand out and shine with awards.
**Action Steps:**
1. Share the news EVERYWHERE! Social media, email marketing, media releases, video, Facebook Live and even in a webinar to personally thank people!
2. Make sure you get quality images from the award organisation so you can add their logo to your social media and all your marketing collateral.
3. Start referring to yourself as an award winner and update all your profiles.
4. Consider the events during the year that you can ‘news-jack’ with an award story, blog, post or event (Mothers day and Mumpreneur awards etc) .
5. And remember, your awards entry is also a valuable business document you can use to outline your business plan and to measure your business growth and success for investment or grant applications – so repurpose that too!
Watch the webinar recording here and remember to take notes so you can make the most of your awards. Remember there are more leveraging tips and a checklist in the workbook that you can download from the welcome page of this program.
**Courses:** Award Winning Training
---
### [Acceptance Speech](https://theaudaciousagency.com/course/webinar-how-to-enter-awards-2-3/)
**Published:** July 1, 2021
**Author:** adminaudagency
**Excerpt:** Learn how to get ready to enter awards and what to put into your entry
**Courses:** Award Winning Training
---
### [How To Enter The Stevie International Business Awards](https://theaudaciousagency.com/course/webinar-how-to-enter-awards-3-2/)
**Published:** March 1, 2022
**Author:** adminaudagency
**Excerpt:** Learn how to get ready to enter awards and what to put into your entry
**Content:**
Learn from international award-winning judges Annette Densham and Lauren Clemett so you can choose the right category in the Stevie International Business Awards (there are over 100 of them), and submit a stand out entry the judges will love. Plus how to leverage it to be the credible market leader.Watch the webinar recording here and remember to take notes – there are at least 14 tips to take away!
**Courses:** Award Winning Training
---
### [How To Enter Awards](https://theaudaciousagency.com/course/webinar-how-to-enter-awards-3/)
**Published:** July 1, 2021
**Author:** adminaudagency
**Excerpt:** Learn how to get ready to enter awards and what to put into your entry
**Courses:** Award Winning Training
---
### [Marketing Action Planner](https://theaudaciousagency.com/course/coaching/)
**Published:** April 5, 2020
**Author:** adminaudagency
**Excerpt:** How To Get The Most Out Of Your Planner
**Content:**
### how to get the most out of your planner
### planner
**Courses:** Audacious Training Program
---
### [Building A Money-Making Personal Brand Platform](https://theaudaciousagency.com/course/building-a-money-making-personal-brand-platform/)
**Published:** February 8, 2021
**Author:** adminaudagency
**Content:**
Discover how to create an entire platform with multiple channels of income from your personal brand that saves you time and increases your capacity to make an income from the content you already have!Including:
- What is a Personal Brand Platform?
- How do I make an income from my expertise without actually being there?
- What are the money-making channels I can use?
- How can I use the content I already have to make more income?
**Courses:** Audacious Training Program
---
### [How to Leverage Awards](https://theaudaciousagency.com/course/how-to-leverage-awards/)
**Published:** June 14, 2021
**Author:** adminaudagency
**Content:**
So you’ve won an award! Whoop!Now what?Don’t let it gather dust on the shelf, now is the time to make the most of the effort you put in to enter and win, and leverage it to shine a light on your brand and business.
Read the article with notes from this webinar here: [How To Leverage Your Award Article](https://theaudaciousagency.com/won-an-award-and-never-really-told-anyone-about-it-heres-how-to-leverage-it)
**Courses:** Audacious Training Program
---
### [Marketing Your Brand](https://theaudaciousagency.com/course/how-to-leverage-awards-2/)
**Published:** July 14, 2021
**Author:** adminaudagency
**Content:**
Now I’ve Built It, Will They Come?
Perhaps you’ve finished building a new website?
Or you created an online program or course?
Made a lead generator or sales funnel?
Maybe you have great content as digital assets or downloads?
Or even developed a product or service that sells online?
If you have spent time and money on these, its vital you also invest some activity in marketing and promoting them…but how?
This workshop shares how to choose the right strategy to promote your online services and products so you engage and connect with your ideal prospects, and become more Googlicious!
Including:
> The biggest marketing mistakes to avoid when promoting an online product or service,
> How to captivate and engage your online audience, standing out from the noise,
> The best channels are to use and what content to share that works,
> How to ensure you have a steady stream of interest, not just one-hit wonders,
> What to do to avoid wasting time and money on marketing that doesn’t work.
The session includes mapping out your online marketing, the steps to create engaging content and how to sustain your marketing with the right message, at the right time, to the right people.
You’ll complete this online workshop with a clear plan for your promotion and marketing and the action steps to get it done.
Get The Most Audacious Marketing Action Planner (and your free Blogging Workbook) here: [GET YOURS NOW](https://theaudaciousagency.com/audacious-planner/)
**Courses:** Audacious Training Program
---
### [Web Map Session](https://theaudaciousagency.com/course/coaching-session-replays/)
**Published:** April 4, 2020
**Author:** adminaudagency
**Excerpt:** How To Map Out Your Website Content And Navigation In Order To Captivate Visitors
**Content:**
### Your Web Map: How To Map Out Your Website Content And Navigation In Order To Captivate Visitors.
## Resources
### Link To Web Map Template
**Courses:** Audacious Training Program
---
### [Target Avatar](https://theaudaciousagency.com/course/target-avatar/)
**Published:** June 16, 2020
**Author:** adminaudagency
**Excerpt:** How To Be Engaging And Relevant So You Naturally Attract The Right Clients
**Content:**
### Right Person, Right Place, Right Time, Right Message – How To Be Engaging And Relevant So You Naturally Attract The Right Clients.
## Resources
### Link To The Target Avatar Canva Template
**Courses:** Audacious Training Program
---
### [Brand You Bingo](https://theaudaciousagency.com/course/brand-you-bingo/)
**Published:** June 16, 2020
**Author:** adminaudagency
**Excerpt:** Productivity, The Planner And Creating Relevant Content
**Content:**
### Brand You Bingo, Productivity, The Planner and Creating Relevant Content
## Resources
### brand you bingo
**Courses:** Audacious Training Program
---
### [Blogging And Repurposing Your Blogs](https://theaudaciousagency.com/course/blogging-and-repurposing-your-blogs/)
**Published:** June 16, 2020
**Author:** adminaudagency
**Excerpt:** The Power Of Repurposing Content
**Content:**
### the power of repurposing content
## Resources
### blogging workbook
**Courses:** Audacious Training Program
---
### [Hero Story & Bio](https://theaudaciousagency.com/course/hero-story-bio/)
**Published:** June 16, 2020
**Author:** adminaudagency
**Excerpt:** Annette Explains How To Create And Refine Your Story, Making It Easier To Tell Others About You
**Content:**
### Annette explains how to create and refine your story, making it easier to tell others about you.
## Resources
### presentation slides
### your bio workbook
**Courses:** Audacious Training Program
---
### [PR & Pitching](https://theaudaciousagency.com/course/pr-pitching/)
**Published:** June 17, 2020
**Author:** adminaudagency
**Excerpt:** How To Pitch Your Story Including SourceBottle And The Weekly Rocket
**Content:**
### How To Pitch Your Story including SourceBottle and the Weekly Rocket
## Resources
### your guide to sourcebottle
**Courses:** Audacious Training Program
---
### [Leveraging Brand Yourself & FB Live](https://theaudaciousagency.com/course/leveraging-brand-yourself/)
**Published:** July 1, 2020
**Author:** adminaudagency
**Excerpt:** Using Brand Yourself & Facebook Live To Connect To Your Audience
**Content:**
### how to get the best from brand yourself & Facebook Live
## Resources
### Brand Yourself
### Facebook Live Presentation
**Courses:** Audacious Training Program
---
### [Why Aren’t You A Guest Blogger?](https://theaudaciousagency.com/course/why-arent-you-a-guest-blogger/)
**Published:** July 16, 2020
**Author:** adminaudagency
**Content:**
Annette takes you through what you could be doing, with each members industry covered to give you ideas, insight and strategy to share your stories with the world.
## Resources
### 3rd party blogging site database:
Note: Access will neeed to be approved from admin to this Google document
**Courses:** Audacious Training Program
---
### [Snip.ly & Bit.ly Content Sharing Tools](https://theaudaciousagency.com/course/snip-ly-bit-ly-content-sharing-tools/)
**Published:** July 29, 2020
**Author:** adminaudagency
**Content:**
Lauren takes you through the cool tools of Snip.ly and Bit.ly to help you get your personal brand out there when you share content and links.
**Courses:** Audacious Training Program
---
### [A-Z Of Entering Awards](https://theaudaciousagency.com/course/a-z-of-entering-awards/)
**Published:** August 14, 2020
**Author:** adminaudagency
**Content:**
Annette & Lauren take you through the process of discovering awards, selecting the right category and how to enter and leverage awards to boost your profile.
## Resources
### your Link to the award winning checklist
**Courses:** Audacious Training Program
---
### [Your Profile Review](https://theaudaciousagency.com/course/your-profile-review/)
**Published:** September 11, 2020
**Author:** adminaudagency
**Content:**
Reviewing website homepage, Facebook Business Page, Landing Page and LinkedIn Profile
## Resources
### Web Map Download
**Courses:** Audacious Training Program
---
### [Website Review](https://theaudaciousagency.com/course/website-review/)
**Published:** September 11, 2020
**Author:** adminaudagency
**Content:**
Quit Book & Dietless LivingPlus content, blogging and marketing action plan strategy
**Courses:** Audacious Training Program
---
### [Book Launch & Marketing](https://theaudaciousagency.com/course/book-launch-marketing/)
**Published:** September 23, 2020
**Author:** adminaudagency
**Content:**
Lauren takes you through he process of planning, creating, launching and marketing a book to help you stand out as a leader in your space and how to leverage being an author to grow your business.
## Resources
### Book Marketing Presentation
**Courses:** Audacious Training Program
---
### [Being Prepared To Rocket Launch Your Brand](https://theaudaciousagency.com/course/being-prepared-to-rocket-launch-your-brand/)
**Published:** October 7, 2020
**Author:** adminaudagency
**Content:**
Annette & Lauren take you through preparation for awards, self-promotion and media and managing your marketing.
## Resources
### Marketing Action Planner
**Courses:** Audacious Training Program
---
### [Leads, Prospects, Customers](https://theaudaciousagency.com/course/leads-prospects-customers/)
**Published:** October 23, 2020
**Author:** adminaudagency
**Content:**
Sales Funnels and Lead Generating sounds iccky and tacky…but it doesn’t have to be if you really want to help people. In this session we go through finding the pain-points, creating lead generation that resonates and identifying opportunities and mapping out your sales funnel so you can authentically promote your products and services.
## Resources
### Lead Generation workbook
**Courses:** Audacious Training Program
---
### [Podcasting – Should I Do It And How?](https://theaudaciousagency.com/course/podcasting-should-i-do-it-and-how/)
**Published:** November 5, 2020
**Author:** adminaudagency
**Content:**
Annette explains what a podcast is, what it can do for your brand and your profile, how to get on one and what to do to be an awesome podcast guest. We also answer some tricky questions about what to say and what not to say on a podcast.
## Resources
### Podcasting workbook
**Courses:** Audacious Training Program
---
### [Speaking Gigs](https://theaudaciousagency.com/course/speaking-gigs/)
**Published:** November 25, 2020
**Author:** adminaudagency
**Content:**
How to identify speaking gig purpose, key topics, format for speaking, audience and process of leveraging speaking to build your profile.
**Courses:** Audacious Training Program
---
### [Welcome](https://theaudaciousagency.com/course/welcome-2/)
**Published:** July 1, 2021
**Author:** adminaudagency
**Excerpt:** Welcome to the Award Winning Accelerator, where you will find everything you need to enter, win and leverage awards to boost your brand.
**Content:**
### Welcome to the Award Winning Accelerator Free resource program, where you will Find Insight And Tips to enter, win and leverage awards.
In each lesson you will find a replay of the webinars Annette & Lauren have held to share our combined years of experience as award winners and judges.
The first step in the process is to take the time to decide WHY you are entering awards?
- Is it for you to gain recognition as a leader in your space?
- Perhaps you have created a new service, product or program and an award would give it more credibility?
- Maybe it’s to reward your team or business and help shine a light on what you do?
- Possibly you have a book, website, podcast or blog you’d like to win an award for so you can raise your profile?
It’s time now to get really clear on the purpose and intent behind your award, this will help you decide which award to go for and what information you need to gather to enter. We suggest you take a few moments before starting this program to decide the purpose of awards for you, your brand and business.
To get started in this free program, navigate the menu on the right or progress to the next lesson with the link at the bottom of the page.
Below are some resources for you to help you through your awards journey including a listing of awards that you can apply for (this is not an exhaustive list, but some that we recommend, we do suggest you Google search for awards in your industry as well)..
**RESOURCES**
[](https://ubp-public-downloads.s3-ap-southeast-2.amazonaws.com/Ultimate+PB+Planner/Awards+Workbook.pdf)
**Download Your Award Winning Workbook**
- Leveraging Checklist
- Acceptance Speech Outline
- Hero Story & Media Tips
- Awards Marketing Action Steps
**Not sure what awards are out there or which are best for you to enter?**Here is a brief listing of the awards we recommend for the first quarter of the year.
Listing includes an outline of the awards, eligibility, cost and link to their website.
Dates and fees may vary.
Download the PDF:
**Join The Rocket Launch Your Business Facebook Group**
- Award Alerts & Links
- Live Events & Training
- Help, Tips and Advice
**Check Out Our Award-Winning Packages**
- 1:1 Awards interview to select the best categories
- Interview and writing your entry
- Support Documents & Submission
**Courses:** Award Winning Training
---
### [What Next?](https://theaudaciousagency.com/course/what-next-2/)
**Published:** July 1, 2021
**Author:** adminaudagency
**Content:**
### Now you Are Ready!
Now you have learned all about what it takes to enter, win and leverage awards, it’s time to find the awards and select categories so you can enter.
**Next Steps:**
1. Get 100% clear on your purpose of entering awards
2. Find awards that you are eligible for
3. Start gathering information for your entry – certificates, testimonials etc
4. Go through your diary to identify specific dates of achievements
5. Consider the challenges and your hero story as well
6. Take time to check the award questions and write your answers in a word doc
7. Create a support doc (one PDF with all images & links)
8. Enter and start thanking those who helped you
9. Follow the awards, share progress on social media and in emails
10. Write your acceptance speech, record it and use on socials
11. Leverage your award status, add to websites and email footers etc
12. Write articles, blogs and go on podcasts sharing your awards journey
Below is a short list of awards to check out to get you started, you can also google your industry type with ‘awards’ to find many more.We encourage you to join the [Rocket Launch Your Business Facebook Group](http://bit.ly/RocketLaunchYourBusiness) and subscribe to [The Weekly Rocket](https://theaudaciousagency.com/weekly-rocket), as we add alerts to both when awards open.
Plus we are always here to help – there are some links below tot he Audacious Award Packages we offer and you can always booka free chat with us!
**Some Awards To Check Out**
(entry dates may alter)
- [Telstra Best Of Business](https://telstrabestofbusinessawards.com/)
- [Stevie International Business Awards](https://stevieawards.com/iba)
- [Stevie Awards For Women In Business](https://stevieawards.com/women)
- [Australian Small Business Champion Awards](https://businesschampions.com.au/)
- [Asia Pacific Stevie Awards](https://asia.stevieawards.com/)
- [Ausmumpreneur Awards](https://ausmumpreneur.com/)
- [CEO Magazine Awards](https://www.theceomagazine.com/events/executive-awards/)
- [Innov8 Awards](https://www.innov8awards.com/)
**Thanks for being a STAR!!!**
Well done on completing the program.Are you ready to enter awards and know what to do but don’t have the time?Or maybe you have now won and award and really want more help to leverage it?You can contact The Audacious agency to help you with your entries, or to put together a personalised list of awards you can enter.We are happy to provide you with special VIP prices for our [packages](https://theaudaciousagency.com/awards/) because you have already done so much work here in the program, and you will be more prepared and ready to enter.
[CLICK HERE](https://theaudaciousagency.as.me/20MinuteChat) to book a time to chat to us about your awards journey and what we can do to help.
**Courses:** Award Winning Training
---
### [Stand Out And Shine](https://theaudaciousagency.com/course/webinar-how-to-enter-awards-2-2-2-3/)
**Published:** September 20, 2021
**Author:** adminaudagency
**Excerpt:** Learn how to get ready to enter awards and what to put into your entry
**Content:**
You’ve achieved something so cool…
What’s stopping you from leveraging your success?
**FEAR stands for ‘False Expectations Appearing Real’**
Watch the webinar recording here where Lauren & Annette dig into the reasons why you might be holding back on sharing your news, and the steps to make sure you tell your story to engage and resonate with your followers and prospective clients.Remember to take notes so you can make the most of your success. Remember there are more leveraging tips and a checklist in the workbook that you can download from the welcome page of this program.
AND you can [CLICK HERE](https://theaudaciousagency.com/publicity/) to see the guaranteed media coverage packages we have available for you to get your success story in the media.
**Courses:** Award Winning Training
---
### [What Does A Successful Awards Entry Look Like?](https://theaudaciousagency.com/course/webinar-how-to-enter-awards-2-2-2-2/)
**Published:** July 22, 2021
**Author:** adminaudagency
**Excerpt:** Learn how to get ready to enter awards and what to put into your entry
**Content:**
Annette & Lauren take a sneak peek at winning award entries and interview those who entered, so you can learn what makes an entry a winner…
**Action Steps:**
1. Make your entry enjoyable to read, tell a story and take the judge through the journey with you
2. Check your brand and use your colours, shapes and style in your support document
3. Use interesting photos and images
4. Include graphs, data, screenshots to support your entry and provide evidence
5. Remember certificates, industry or association logos, awards, media logos etc
6. Include links to your website, profile and social media
Watch the webinar recording here and remember to take notes so you put your best foot forward when entering awards.
**Courses:** Award Winning Training
---
### [Choosing A Category](https://theaudaciousagency.com/course/choosing-a-category/)
**Published:** July 1, 2021
**Author:** adminaudagency
**Excerpt:** Which category is best for you to enter?
**Content:**
Awesome, now you’ve decided to enter awards and you’ve begun the process of getting ready to enter, now it’s time to drill down into the specific awards or categories you should go for.
Remember there are thousands of awards available and you can simply Google your industry and awards to find many of them.There are some links below for you to join so we can let you know when awards programs open.
**RESOURCES – For alerts when awards open:**
RLYB FaceBook Group – [JOIN HERE](http://bit.ly/RocketLaunchYourBusiness)
Weekly Rocket – [SUBSCRIBE FOR FREE HERE](https://theaudaciousagency.com/weekly-rocket)
**Courses:** Award Winning Training
---
### [Selecting Your Award Category](https://theaudaciousagency.com/course/selecting-your-award-category/)
**Published:** September 14, 2021
**Author:** adminaudagency
**Content:**
### There are thousands of awards you can enter, so which is the best for you?
In this lesson, you will be zeroing in on the award category that really gives you the best chance of success. We’ll focus on what you are already doing that is ‘award worthy’ and which awards will have the most significance in your sector and with your ideal clients.
Considerations which will guide your awards choice include:
- How long you’ve been in business? There are start-up awards and those more suited to established organisations
- How many staff do you have? There are awards for employers and employees, management and business owners
- Have you recently created something new or launched a product or service?
- Do you have compelling financial records of success?
- Are you challenging an industry, community or way of thinking?
- Do you have a marketing campaign, website or blog to enter in an award?
Complete the Awards Choice Form below and keep the email you receive in your files
### training video
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/QVdBLU1vZHVsZS0yLS0tU2VsZWN0aW5nLVlvdXItQ2F0ZWdvcnkubXA0/?responsive=1&autoResponsive=1&container=evp-O8XXYRSOQA”\]\[/tcb-script\]
tasks
- Complete the Awards Choice form and review the results
- Download and complete the Key Messages worksheet in the Resources Section
- Check out the list of awards you can enter and start refining a target list
## expert tipDelve Deeply Into Your Experience
Plan 30 minutes of reflection about all your achievements in life (not just in business) and turn these into a short list that you can use to consider which awards are going to be the best for you. Consider all of your experience and areas of leadership, innovation or expertise.
### fill out form below
Loading…
**Courses:** Award Winning Accelerator
---
### [Audacious Resources](https://theaudaciousagency.com/course/audacious-resources/)
**Published:** September 9, 2021
**Author:** adminaudagency
**Excerpt:** Access Audacious workbooks, tempolates and listings to rocket launch your brand.
**Content:**
### Below you will find all the resources you need to build your profile and stand out as the go-to leader in your space.Download them and get started!
### **Blogging Workbook**
### **Podcasting Workbook**
### **Lead Generator Workbook**
### **Leveraging Your PR Wins Workbook**
### **Hero Story & Bio Workbook**
### **Guest Blogger Listing**
### **Web Map Template**
### **Target Avatar Template**
**Courses:** Audacious Resources
---
### [Session 4: Cascade Of Influence](https://theaudaciousagency.com/course/cascade-of-influence/)
**Published:** July 21, 2020
**Author:** adminaudagency
**Excerpt:** How to reach your target avatar without costing you a fortune or taking all your time.
**Content:**
Now you know your ideal client and have created a target avatar, it’s time to collaborate and partner with those who can refer clients to you.
Your ideal client interacts with all sorts of people during their life, and many of these can become your ideal referrer.
Having a couple of key opinion leaders as collaborators, affiliates or simply making sure they know about you can be like word-of-mouth marketing on steroids.
Let’s get started
Consider your target avatar and who they speak to or ask for advice. Think about what they do and where they go for information when the problem arises that you can help them with.One of the fastest ways to connect with your ideal client is to discover who they listen to…who are their KOL’s – Key Opinion Leaders.Because if you can get your brand in front of the KOL’s, guess what happens?…You get a flood of referrals!It’s called building a cascade of influence and that’s what we’ll be doing next.So make sure you have really dug deep and learned everything you can about your target avatar, because it will help you define their key opinion leaders and create that cascade of referrals for your business.
tasks
- Attend the online 1:1 training session
- Read Chapter 17 of the [Selling You](https://sellingyoubooks.com/) guidebook.
- Create your own ‘cascade of influence’ diagram and consider all the KOLs for your avatar, start building a database (you can use a simple excel spreadsheet) with their business name and contact details.
- Once you have your database you can start contacting KOL’s to discuss collaborations, affiliations and partnership. Remember to consider your ideal clients journey – when do they need you, when do they need the KOL? How can you work together for a win-win?
- Consider the channels your ideal client uses, social media, traditional media and communication channels such as email or phone. Begin mapping out the best channels for you to use.
- Complete the form below and submit your answers for feedback, you will get a link to edit the form as needed.IMPORTANT: Remember to keep the email link so that you can make the edits to your form later.
- When you have finished the tasks, click the completed box
Loading…
**Courses:** Maximum Velocity
---
### [Session 5: Core Message](https://theaudaciousagency.com/course/core-message/)
**Published:** July 21, 2020
**Author:** adminaudagency
**Excerpt:** Clearly explain what you do and why someone should choose you.
**Content:**
Create Your Core Message
You’ve worked so hard to get clarity, now is the time to package it together into a core message.How to clearly explain what you do and why someone should choose you.The most vital part of your Core message is to understand its purpose.The purpose of your ‘pitch’ is to generate intrigue and interest.To got your ideal prospect thinking “how did they do that, exactly what is it, how does it work and how do we get started?”
Your Core message is 99% about them, not about you.So stop worrying about how you are going to fit in all the things you do, your credentials, processes and expertise.Start really thinking about how to engage the prospect.PS: I call this the Core Message instead of an Elevator Pitch, because you can use this content anywhere – including the first content on your website home page (you get only a few seconds to engage before someone clicks away from your website).Before you start please ensure you have completed your Target Avatar, because you will be referring to that to ensure your Core Message captivates and engages them.
tasks
- Attend the online 1:1 training session
- You may wish to read Chapter 7 of the [Selling You](https://sellingyoubooks.com/) Guidebook for more help and case studies.
- It will take a few goes to create your core message and we suggest you take time and have a few goes at it. You can [EMAIL](mailto:%20lauren@theaudaciousagency.com) lauren your draft for review.
- Once you have your core message complete, print it off, stick it to a number of frequently used places in your home or office and practice it until you are confident with it. Remember, there is no such thing as a perfect pitch, you will keep reviewing and tweaking it until you get the desired response.
- Complete the form below and submit your answers for feedback, you will get a link to edit the form as needed.IMPORTANT: Remember to keep the email link so that you can make the edits to your form later.
- When you have finished the tasks, click the completed box
- Then go test it out at networking events, add it to your about page, home page of your website, social media etc. Test and measure, keep refining it until you are constantly creating intrigue.
Loading…
**Courses:** Maximum Velocity
---
### [Session 5: Brand Strategy](https://theaudaciousagency.com/course/brand-strategy/)
**Published:** July 21, 2020
**Author:** adminaudagency
**Excerpt:** Creating a common and consistent emotional brand message to communicate what your brand does and why your ideal prospect should choose you.
**Content:**
Now that you know what your brand stands for, with a True North, Single-Minded Purpose, ideal client avatar, cascade of influence and core message, it’s time to develop a strategy to get you to your goals of being well known, well paid and wanted.
A brand strategy is based on the one word generated from the Single-Minded Purpose.This helps you create a common and consistent emotional brand message to communicate what your brand does and why your ideal prospect should choose you.Discover, using a thesaurus, how many other words mean the same thing.Additional to the work you do here, we encourage you to create a Mood Board using words and images to ‘set the tone’ for your brand voice. This includes images, quotes, words and themes that support your strategic direction. You can use Canva, Powerpoint, Word or even make it a tangible mood board – but ideally it is around A4 in size so you can share it with any creative providers so they can understand your brand emotion.Your strategy also defines the PRO approach – Problem, resolution, Outcome, helping you paint a picture for your ideal prospects, so they naturally gravitate to your brand.You will also now develop the best call to action you want to create for your prospects, to make it 100% simple and easy for them to take action and do something.That might be calling you, booking an appointment, downloading a file, attending an event…you need to decide what you want them to do. For example:
1. 1Are you growing a database? Then it’s more likely it will be an exchange of their email address for a download.
2. 2Are you building a following, then you might want subscribers or attendees at your events.
3. 3Do you want appointments, then a booking form or button is the major call to action.
Then decide the best channels to use to get your message out there. Ideally pick one you enjoy using so that you want to keep the content flowing so you are consistent and memorable.When you select the platform you will launch from, also allow for what yu will most enjoy doing. Do you love writing – maybe you are best to write a book and blog posts? Perhaps it’s video, Facebook live and webinars? Or podcasting? Again, you can use all of them, but it’s best to master one and leverage it before adding others.
Choosing your channels and platform also depends on the best way to reach your audience – what are they watching, reading and absorbing? When are they most likely to want to hear from you?
Consider how your brand strategy can help you to reach your Key Opinion Leaders too, What they need and what you can do to help them so that they notice you.Now you can get creative and consider all the potential marketing tactics that you can use to deliver your brand message, using your strategy to ensure the ideas you create fit with your brand.
tasks
- Attend the online 1:1 training session
- You may wish to read chapters 20,21 & 22 in the [Selling You](https://sellingyoubooks.com/) guidebook to help you through this action step.
- Complete the form below and submit your answers for feedback, you will get a link to edit the form as needed.IMPORTANT: Remember to keep the email link so that you can make the edits to your form later.
- When you have finished the tasks, click the completed box
- Re-watch the recording of your session as you need to
Loading…
**Courses:** Maximum Velocity
---
### [Session 6: Marketing Action Plan](https://theaudaciousagency.com/course/marketing-action-plan/)
**Published:** July 21, 2020
**Author:** adminaudagency
**Content:**
Now it’s time to get out there and market and promote your brand and what you offer. Let’s do that without stress from crazy deadlines and knee-jerk reactions that cause WOFTAM – a waste of flipping time and money.Based on your brand strategy, now you can plan ahead, with a theme for each month.
In order to be prepared and not get overwhelmed, is to create just one valuable piece of content (for example an article, blog post, podcast, webinar, video…whatever) and repurpose it for the entire month.This way you don’t have to keep recreating the wheel. And you can leverage off existing events in your prospects calendar, like Christmas, Mothers Day, School holidays, Spring etc.Use your Most Audacious Marketing Action Planner and plot out the key times that you know your prospect is most likely to feel the pain or have the problem that you solve – when kids are on holiday, tax time, dieting after Christmas…Plot those ones first, and decide the theme for the moth that you can ‘piggyback’ off.Then add themes for the months where you can create the problem/solution opportunity, based on your brand strategy.Lastly, go to the other months and add in themes based on solutions you know your prospect will be interested in.A tip is to review all the problems they have, then select when they are most likely to have them, plotting this into your MAP.Now you have just 12 pieces of valuable content (blogs or articles) you need to create. Schedule them into your diary to create them. Then upload them to your platform, and schedule posts on your social media.
**tasks**
- Attend the online 1:1 training session
- Review your one word brand strategy we developed in the Single Minded Purpose…what is your one word?
- Add the themes to your planner that relate to the one word brand strategy and are relevant and engaging based on what is happening in your target avatars world right now… start creating your blogs – use the blogging workbook in resources.
- When you have finished the tasks, click the completed box
- To help you implement your Marketing Action Plan, upgrade to [Brandworking Booster](https://ultimatebusinesspropellor.samcart.com/products/brandworking-booster) where you will find over 40 interviews with gurus from all areas of marketing, digital, advertising, publicity and PR.
## **Resources**
### Blogging Workbook
Loading…
**Courses:** Maximum Velocity
---
### [Session 6: Creative Brief And Review](https://theaudaciousagency.com/course/creative-brief-and-review/)
**Published:** July 21, 2020
**Author:** adminaudagency
**Content:**
Now is the time to bring together all the work you have done in Maximum Velocity, so you can rocket launch your brand.You should be able to copy and paste content from the forms you have completed in the 6 week training, to create your creative brief.
A brief is vital to ensure you can transfer what you are expecting to the brain of the person creating it for you.It makes it easy for them to do their job and deliver exactly what you want. So what sort of creative do you need?
Here are the basics to get your brand out there:
brand identity
You will need an identifiable business name and logo, along with colours and typefaces (fonts) that communicate your brand to the subconscious brain of your prospect.Read an article about choosing a brand name – CLICK HERE to view that article.Plus use the guidebook Hidden Message In Your Brand to help you – see resources section for download. You will need an online presence to ‘drive traffic’ to. This ensures you are building a community of raving fans to help spread the word about what you do. It can be in the form of a social media page, but ideally you have a website with a lead generator and an email capture so your prospects jump onto your database so you can grow a relationship with them.
social media
Choose one or two channels to be active on, bare minimum, have a Facebook business page. You can find out more about which social media to choose and how to use each channel in the guidebook – see links below.Now complete your creative brief and use it to get help from suppliers who can create your brand collateral faster than you can. Please ask us if you need a referral for a good supplier.
## resources
### **tasks**
- Attend the live webinar training session
- Complete the form below and submit your answers for feedback, you will get a link to edit the form as needed.IMPORTANT: Remember to keep the email link so that you can make the edits to your form later.
- When you have finished the tasks, click the completed box
- To help you complete the tasks set, you may wish to utilise the resources on this page.
### **Hidden Message In Your Brand Guidebook**
### **Social Media For Business Guidebook**
### **Web Map Pdf template Worksheet**
Loading…
**Courses:** Maximum Velocity
---
### [Introduction](https://theaudaciousagency.com/course/introduction/)
**Published:** June 24, 2020
**Author:** adminaudagency
**Excerpt:** Welcome to Maximum Velocity - 10 expertly guided steps to launching your Personal Brand
**Content:**
### Maximum Velocity – Guided Personal Branding
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/TWF4aW11bS1WZWxvY2l0eS1XZWxjb21lLm1wNA==/?responsive=1&autoResponsive=1&container=evp-FSEWEZGK2B”\]\[/tcb-script\]
Welcome to Maximum Velocity, the fastest way to package and launch your brand to be well known, well paid and wanted.
On this home page you will find access to all of the forms to complete your homework.
You will receive an email after each 1:1 session with a recording to review and any notes to assist you through the process of defining and developing your brand.
You will also receive a calendar booking with zoom link for the 6 week coaching program, make sure you block out this time your diary and find a quiet place with no distractions for each session.
You will also receive a copy of the [Selling You](https://sellingyoubooks.com/) guidebook and [The Most Audacious Marketing Action Planner](https://theaudaciousagency.com/audacious-planner/), which we will refer to and use throughout the program.
tasks
- Attend the live zoom 1:1 sessions
- Take plenty of notes and turn off your phone and any notifications during the training
- Refer to the guidebook and planner to help you throughout the program
- When you complete each form, make sure you drag the slider to be emailed the form so you can go back and edit your responses
- Re-watch the recorded sessions as you need to, a link to these will be sent to you after each session
- Need help at anytime, you can click the HELP button to send us an email
- Remember to join the ‘[Rocket Launch Your Business](http://bit.ly/RocketLaunchYourBusiness)‘ Facebook group for more support, to connect and to ask questions and get more help.
**Courses:** Maximum Velocity
---
### [Session 1: 3R’s](https://theaudaciousagency.com/course/3rs-and-your-true-north/)
**Published:** June 24, 2020
**Author:** adminaudagency
**Excerpt:** What you want to be respected and recognised for?
**Content:**
The first Maximum Velocity guided session will cover the 3 R’s of your personal brand – what you want to be respected and recognised for and what you want your reputation to be about.In preparation for the session, please [CLICK HERE](https://theaudaciousagency.com/the-3rs-of-personal-branding/) to read an article about the 3R’s of personal branding and then complete the form below.
In the first 1:1 session, we will review your 3R’s and we will also be defining your True North.You can [CLICK HERE](https://sellingyoubooks.com/) to get the Selling You e-book if you don’t yet have a paperback copy.
**tasks**
- Read the [article](https://theaudaciousagency.com/the-3rs-of-personal-branding/) about the 3R’s of personal branding
- Attend the 1:1 online training session
- Complete the 3R’s form below and submit your answers for feedback, you will get a link to edit the form as needed.IMPORTANT: Remember to keep the email link so that you can make the edits to your form later.
- When you have finished the tasks, click the completed box
## **Online Form**
Loading…
**Courses:** Maximum Velocity
---
### [Session 2: Single Minded Purpose](https://theaudaciousagency.com/course/single-minded-purpose/)
**Published:** June 24, 2020
**Author:** adminaudagency
**Excerpt:** Pull together all of your natural skills and talents into one, stand-out personal brand
**Content:**
We will be going through some pretty challenging questions to help you pull together all of your natural skills and talents into one, stand-out personal brand.
You may wish to [CLICK HERE](https://theaudaciousagency.com/find-your-purpose/) to read more about how to discover your brand purpose before we begin the session.
**tasks**
- Attend the live webinar training session
- For more tips on how to find your brand purpose, [READ THIS](https://theaudaciousagency.com/find-your-purpose/) article
- For more inspiration, read this article about having a purposeful life – [CLICK HERE](https://theaudaciousagency.com/personal-branding-your-way-to-a-purposeful-life/)
- Download the Single Minded Purpose Workbook in Resources and use it to work through your answers to the 5 SMP questions.
- Complete the SMP form below and submit your answers for feedback, you will get a link to edit the form as needed.IMPORTANT: Remember to keep the email link so that you can make the edits to your form later.
- When you have finished the tasks, click the completed box
## **Resources**
### Single Minded Purpose workbook
## **Online Form**
Loading…
**Courses:** Maximum Velocity
---
### [Session 3: Brand Personality](https://theaudaciousagency.com/course/brand-personality/)
**Published:** June 24, 2020
**Author:** adminaudagency
**Excerpt:** Ensuring your brand message, marketing and promotional activities remain consistent.
**Content:**
The session is all about your brand personality so you can ensure your brand message, marketing and promotional activities remain consistent.
The secret to becoming an instantly recognised brand, without having to explain everything about what your brand stands for, is to create total consistency.
The human brain doesn’t like new, it prefers what it already knows. That’s why, when it comes to Personal Branding, having a consistent personality in everything you do is paramount.
Brand personality is a set of human characteristics that are attributed to a brand, something the consumer can relate to.
An effective brand can increase its value by having a consistent set of traits that a specific consumer segment enjoys.
In this session we are going to consider your brand as a person. What they would look like, what they would wear, how they would speak, what their interests would be…
Attend the 1:1 training and complete the form below.
**tasks**
- Attend the online 1:1 training session
- Use the worksheet in resources to assist you with your brand personality
- Complete the form below and submit your answers for feedback, you will get a link to edit the form as needed.IMPORTANT: Remember to keep the email link so that you can make the edits to your form later.
- When you have finished the tasks, click the completed box
## **Resources**
### Brand Personality Worksheet
## **Online Form**
Loading…
**Courses:** Maximum Velocity
---
### [Session 3: Market Positioning](https://theaudaciousagency.com/course/market-positioning/)
**Published:** June 24, 2020
**Author:** adminaudagency
**Excerpt:** The secret to becoming an instantly recognised brand
**Content:**
Time to do some research!
This step is all about defining your unique position in the marketplace, so you can stand out from the competition.
Even if you think you have no competition, you must remember that your ideal client has choices and there is lots of noise!
After completing this session, consider the market, research the brands that are closest to your position, consider how you can differentiate and use the mapping process to find a unique place to position your brand.Take your time over this so you can get 100% clear on what makes your brand different and how you can stand out from the rest.Chapter 6 of [SELLING YOU](https://sellingyoubooks.com/) has the process of mapping your competitors positions and finding the gap in the market. You may wish to review this chapter in the guidebook.
tasks
- Attend the online 1:1 training session
- Read Chapter 6 of “Selling You” to understand how to plot your market position – where you are now and where you want to be.
- Do your research (Google is your friend) on the competitors and see who is out there positioning themselves like you – find the gap!
- Complete the form below and submit your answers for feedback, you will get a link to edit the form as needed.IMPORTANT: Remember to keep the email link so that you can make the edits to your form later.
- Using the information you have found, now map the market and plot where your brand sits now and where you want it to be positioned.
- When you have finished the tasks, click the completed box
- To help you complete the task you may wish to refer to Chapter 6 in the [Selling You](https://sellingyoubooks.com/) guidebook.
Loading…
**Courses:** Maximum Velocity
---
### [Session 4: Target Avatar](https://theaudaciousagency.com/course/target-avatar-2/)
**Published:** July 21, 2020
**Author:** adminaudagency
**Excerpt:** Define and decide on one target avatar.
**Content:**
Defining Your Ideal Client With A Real Target Avatar
Now we have finished defining your personal brand essence, it’s time to look at who your ideal client is.Just as you earlier felt that you had so many aspects to your services, and so much to offer, that it was difficult to niche to one thing…you will also find it a challenge to define and decide on one target avatar.
You will want to help everyone!
After all, everyone needs what you do right?
The thing is, you simply don’t have the time to waste, dealing with tire-kickers and people who aren’t prepared to pay for your services.Life is also too short to have awful people around you. Even working with people who are nice but are really not easy for you to connect with is not a great way to grow your business.So let’s focus on exactly who your ideal client is and how you can instantly engage and connect with them. And remember, with a target avatar we are talking about a bell curve – so don;t panic that you are going to ‘miss out’ on any audience.
We will focus on those right at the top of the bell curve – they are already looking for your help! AS long as your marketing resonates with them, it will also carry over into those either side of the highpoint in your target avatar bellcurve.After the session training, complete the form below and then creating your target avatar and print it off – keeping it handy so when you create any marketing in the future, you can ensure you are “speaking to the ideal client”.You can use the template we have set up in [CANVA](https://www.canva.com/design/DAEGmwHqjkg/oYAubPzqc5D_H-NupE2Xmg/view?utm_content=DAEGmwHqjkg&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview) to create your target avatar sheet.Here are some examples of Target Avatars to help you (please download from the resources section below):
business coach Avatar
Dog Owner Target Avatar
Business Owner Target Avatar
To really understand your ideal client you need to get inside their heart and mind, so you can create content, emails, headlines and marketing that connects with them on an emotional level.We suggest you find a quiet space and record a “Day in the life” of your avatar. Talk through what they think and feel as the day progresses, what they like and dislike about their situation, what options they have considered and how they feel about the problem they have that you can solve. Who do they ask for help or advice? what comments or words would they use to describe what’s going on? How do they feel?Get your day in the life recording transcribed into a word document with [Speechpad](https://www.speechpad.com/) or Trint or Rev.com and then go through it and highlight key words and phrases – so you can describe their pain in your marketing, almost better than they can!
tasks
- Attend the online 1:1 training session
- Read Chapters 13 to 16 in the [Selling You](https://sellingyoubooks.com/) guidebook
- Choose your Target Avatar name based on birth year and favourite baby names, then find an image of them based on name and occupation.
- Record a “Day In The Life” of your ideal client and get it transcribed, then highlight key words and phrases.
- Create a Target Avatar sheet using the [Canva](https://www.canva.com/design/DAEGmwHqjkg/oYAubPzqc5D_H-NupE2Xmg/view?utm_content=DAEGmwHqjkg&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview) Template
- Complete the form below and submit your answers for feedback, you will get a link to edit the form as needed.IMPORTANT: Remember to keep the email link so that you can make the edits to your form later.
- When you have finished the tasks, click the completed box
Loading…
**Courses:** Maximum Velocity
---
### [Session 1: True North](https://theaudaciousagency.com/course/true-north-2/)
**Published:** November 12, 2020
**Author:** adminaudagency
**Content:**
Now we are clear on what you want to be recognised for and have the respect as being the best at, with a reputation as the leader in your space, let’s package together all your natural gifts and skills, expertise and experience and your unique approach or process, plus of course the all important ‘why’ behind your brand.
We call this session Finding Your True North.
You should refer to chapters 4 & 5 of the Selling You Practical Guidebook.You can [CLICK HERE](https://sellingyoubooks.com/) to get the Selling You e-book if you don’t yet have a paperback copy.
**tasks**
- Attend the online 1:1 training session
- Read chapters 4 & 5 in the [Selling You](https://sellingyoubooks.com/) guidebook.
- Review the notes from the session and the recording – it’s important you take your time with this session. perhaps block out an hour of thinking time, review your goals, talents, expertise and what you really want to be known for and who you want to help or work with.
- Complete the True North form below and submit your answers for feedback, you will get a link to edit the form as needed.IMPORTANT: Remember to keep the email link so that you can make the edits to your form later.
- When you have finished the tasks, click the completed box
## **Online Form**
Loading…
**Courses:** Maximum Velocity
---
### [Intro & Proof](https://theaudaciousagency.com/course/intro-proof/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** To start with, we’ll take a look at some proof. That way, you’ll see that the recipes in this course actually work (and produce some impressive results) in the real world and aren’t just marketing theory.
**Content:**
To start with, we’ll take a look at some proof. That way, you’ll see that the recipes in this course actually work (and produce some impressive results) in the real world and aren’t just marketing theory.
**Courses:** Thrive Themes - Make More Sales Without Needing More Traffic
---
### [Scarcity Marketing – Good & Bad Examples](https://theaudaciousagency.com/course/scarcity-marketing-good-bad-examples/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
**Content:**
In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
**Courses:** Thrive Themes - Make More Sales Without Needing More Traffic
---
### [How to Build Courses With Thrive Apprentice](https://theaudaciousagency.com/course/how-to-build-courses-with-thrive-apprentice/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
**Content:**
In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
**Courses:** Thrive Themes - Make More Sales Without Needing More Traffic
---
### [How to Build a Digital Product Empire](https://theaudaciousagency.com/course/how-to-build-a-digital-product-empire/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
**Content:**
In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
**Courses:** Thrive Themes - Make More Sales Without Needing More Traffic
---
### [Behind the Scenes: Our Exact Scarcity Marketing Sequence](https://theaudaciousagency.com/course/behind-the-scenes-our-exact-scarcity-marketing-sequence/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** Continuing the theme of keeping it real, in this video we take a look at the exact scarcity marketing sequence we used on one of our product launches. And by exact, I mean: you’ll see the actual emails we sent, the exact timings of when we sent them and the sales results corresponding to them.
**Content:**
Continuing the theme of keeping it real, in this video we take a look at the exact scarcity marketing sequence we used on one of our product launches. And by exact, I mean: you’ll see the actual emails we sent, the exact timings of when we sent them and the sales results corresponding to them.
**Courses:** Thrive Themes - Make More Sales Without Needing More Traffic
---
### [Two Scarcity Marketing Recipes](https://theaudaciousagency.com/course/two-scarcity-marketing-recipes/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** In this short lesson, we introduce two recipes you can apply to your business: the “under the radar” promotion and the classic product launch or sale. You’ll see the exact steps and timings required to make these promotions as effective as possible.
**Content:**
In this short lesson, we introduce two recipes you can apply to your business: the “under the radar” promotion and the classic product launch or sale. You’ll see the exact steps and timings required to make these promotions as effective as possible.
**Courses:** Thrive Themes - Make More Sales Without Needing More Traffic
---
### [Introduction – From Internet Rubbish to Content Marketing Gold](https://theaudaciousagency.com/course/introduction-from-internet-rubbish-to-content-marketing-gold/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
**Content:**
Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
**Courses:** Thrive Themes - From Internet Rubbish to Content Gold
---
### [Why Most Internet Content Never Sees The Light of Day](https://theaudaciousagency.com/course/why-most-internet-content-never-sees-the-light-of-day/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** Over two million blog articles are written every day. And most of them will never be read. Discover why this happens and how to avoid being part of this junkyard of internet rubbish.
**Content:**
Over two million blog articles are written every day. And most of them will never be read. Discover why this happens and how to avoid being part of this junkyard of internet rubbish.
**Courses:** Thrive Themes - From Internet Rubbish to Content Gold
---
### [Mastering Your Technique and Presentation](https://theaudaciousagency.com/course/mastering-your-technique-and-presentation/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** Check these 4 things before publishing any content online. If you get one of these wrong, the actual content of your blog will not even matter all that much…
**Content:**
Check these 4 things before publishing any content online. If you get one of these wrong, the actual content of your blog will not even matter all that much…
**Courses:** Thrive Themes - From Internet Rubbish to Content Gold
---
### [Introduction – From Internet Rubbish to Content Marketing Gold](https://theaudaciousagency.com/course/introduction-from-internet-rubbish-to-content-marketing-gold-2/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
**Content:**
Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
**Courses:** Thrive Themes - 22 Tips to Build Your Mailing List Faster
---
### [Introduction – From Internet Rubbish to Content Marketing Gold](https://theaudaciousagency.com/course/introduction-from-internet-rubbish-to-content-marketing-gold-3/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
**Content:**
Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
**Courses:** Thrive Themes - Build a Conversion Focused Website From Scratch
---
### [Introduction – From Internet Rubbish to Content Marketing Gold](https://theaudaciousagency.com/course/introduction-from-internet-rubbish-to-content-marketing-gold-4/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Excerpt:** Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
**Content:**
Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
**Courses:** Thrive Themes - Multi Step Mastery: Build a Targeted Mailing List
---
### [What Judges Are Looking For](https://theaudaciousagency.com/course/what-judges-are-looking-for/)
**Published:** April 13, 2020
**Author:** adminaudagency
**Content:**
### Ready to push the right buttons?
Now you are building your award application, it’s time to make sure your application really hits the right buttons with the judges.This is where you can nudge ahead of others and give yourself every chance of winning the top awards.And it’s all about making sure you make it easy for the judges to get to know, like and trust you and to engage with them in a compelling way.
Some awards are simply written entries, others include video or even interviews. But don’t panic! As long as you have worked on your support information and have the facts, figures, and most importantly stories and social proof, you will be fine.
Most importantly, before you hit that ‘submit’ button double, triple check you have completed your application fully and attached all relevant and supporting information.Get someone to check over it for grammar and spelling errors and take your time (this is another reason why you don’t want to leave it till the last minute!).
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/QVdBLU1vZHVsZS00LS0tV2hhdC1UaGUtSnVkZ2VzLVdhbnQubXA0/?responsive=1&autoResponsive=1&container=evp-V0NQTZ5T3Y”\]\[/tcb-script\]
tasks
- Check the award entry kit to see what the judges are asking for
- Create your own checklist of content for your application and start digging out certificates and evidence of your qualifications/expertise
- Go through your diary for events and dates where you faced challenges or attained achievements
- Check through your photos and videos to see if there is anything you can include in your support document to support your claims
- Go through your client list and ask for testimonials to add to your entry
- Set-up ratings on your Facebook page and Google reviews nd ask people to review you
Related Resources Links to help you create a standout award entry
[ ](https://www.canva.com/templates/presentations/)
canva
[ ](http://www.slidescarnival.com/category/free-templates)
slides carnival
emaze
prezi
xtensio
## expert tip – Be Authentic
Never enter an award based on fake or false information or material. If you want to win an award to ‘lord it’ over your competitors or to have something on your mantlepiece, without being authentic, not only will the judges sniff that from a mile away, it will damage your personal brand and reputation. Be real, be honest, and be confident in your own natural skills and expertise. And don’t be afraid to share your journey and your story in your award entry.
You can use This form To Collect All Your Achievements and Edit them down to a concise list. Then check your email for the information to use in your entry.
Loading…
**Courses:** Award Winning Accelerator
---
### [What Next?](https://theaudaciousagency.com/course/what-next/)
**Published:** April 13, 2020
**Author:** adminaudagency
**Content:**
### Now you have won!
You’ve collected your award, your head’s probably a bit sore, but it’s not time to relax just yet!
Now is the time to leverage your award for maximum benefit.
Share the news EVERYWHERE! Social media, email marketing, media releases, video, Facebook Live and even in a webinar to personally thank people!
Make sure you get quality images from the award organisation so you can add their logo to your social media and all your marketing collateral.
Start referring to yourself as an award winner and update all your profiles.
Consider the events during the year that you can ‘news-jack’ with an award story, blog, post or event (Mothers day and Mumpreneur awards etc) .
And remember, your awards entry is also a valuable business document you can use to outline your business plan and to measure your business growth and success for investment or grant applications – so repurpose that too!
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/TW9kdWxlLTcuLU5leHQtSW50cm8ubXA0/?responsive=1&autoResponsive=1&container=evp-YMNTRTWCGW”\]\[/tcb-script\]
### training video
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/QVdBLU1vZHVsZS03LVdoYXRzLU5leHQubXA0/?responsive=1&autoResponsive=1&container=evp-0IF9UMD9B6″\]\[/tcb-script\]
tasks
- Contact the media immediately to let them know you’ve won, send out that pre-prepared media release with your award winning photo.
- Go through the checklist in your workbook once you know the outcome of the judging to ensure you leverage your win as soon as possible across all your media channels.
- Add your award win to your marketing action plan for the year.
**Thanks for being a STAR!!!**
Well done on completing the program.Are you ready to enter awards and know what to do but don’t have the time?Or maybe you have now won and award and really want more help to leverage it?You can contact The Audacious agency to help you with your entries, or to put together a personalised list of awards you can enter.We are happy to provide you with special VIP prices for our packages because you have already done so much work here in the program, and you will be more prepared and ready to enter.
[CLICK HERE](https://theaudaciousagency.as.me/20MinuteChat) to book a time to chat to us about your awards journey and what we can do to help.
**Courses:** Award Winning Accelerator
---
### [Welcome](https://theaudaciousagency.com/course/welcome/)
**Published:** April 13, 2020
**Author:** adminaudagency
**Excerpt:** Welcome to the Award Winning Accelerator, where you will find everything you need to enter, win and leverage awards to boost your brand.
**Content:**
### Welcome to the Award Winning Accelerator, where you will find everything you need to enter, win and leverage awards to boost your brand.
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/QVdBLXByb2dyYW0td2VsY29tZS5tcDQ=/?responsive=1&autoResponsive=1&container=evp-IF3LU3FQFR”\]\[/tcb-script\]
You will find 7 lessons to go through, we suggest you complete them in the right order to ensure you get the best results.
To get started navigate the menu on the right or progress to the next lesson with the link at the bottom of the page.
Below are some resources for you to help you through your awards journey.
**RESOURCES**
[](https://ubp-public-downloads.s3-ap-southeast-2.amazonaws.com/Ultimate+PB+Planner/Awards+Workbook.pdf)
**Download Your Award Winning Workbook**
- Leveraging Checklist
- Acceptance Speech Outline
- Hero Story & Media Tips
- Awards Marketing Action Steps
**Join The Rocket Launch Your Business Facebook Group**
- Thousands Of Global Entrepreneurs
- Live Events & Training
- Help, Tips and Advice
**Check Out Our Award-Winning Packages**
- 1:1 Awards interview to select the best categories
- Writing your entry
- Support Documents & Submission
**Courses:** Award Winning Accelerator
---
### [Finding Your Niche](https://theaudaciousagency.com/course/finding-your-niche/)
**Published:** April 13, 2020
**Author:** adminaudagency
**Content:**
### How do I even start to decide which award may be the best to target?
In this first lesson, we will define your niche and exactly who your ideal client is, so you can choose the right awards to enter which are congruent with your personal brand.
This lesson is all about finding your niche and building your credibility with the right people in your marketplace.
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/TW9kdWxlLTEtTmljaGUtSW50cm8ubXA0/?responsive=1&autoResponsive=1&container=evp-WQVVW5EVQT”\]\[/tcb-script\]
### choosing target audience
Watch this video to learn how to create a real target avatar including their demographics, psychographics and personal communication style.
### Training Video
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/QVdBLU1vZHVsZS0xLS0tQ2hvb3NpbmctWW91ci1Bd2FyZC5tcDQ=/?responsive=1&autoResponsive=1&container=evp-DZ8CDXVSSY”\]\[/tcb-script\]
### More On Target Audience
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/V2hvcy1Zb3VyLVRhcmdldC1BdWRpZW5jZS0tLUxhdXJlbi1DbGVtZXR0Lm1wNA==/?responsive=1&autoResponsive=1&container=evp-ZTHUOO7U1D”\]\[/tcb-script\]
[Click Here](https://ultimatebusinesspropellor.com/communication-quiz/) to complete the Personal Communication Style QuizThen consider the key messages you want to ‘get out there’ through Social Media and PR.
Complete the downloadable resources below to get clear on your Unique Selling Point (USP).
tasks
- Watch the video Tutorial
- Complete the quick quiz to discover your personal communication style. Use the Guidebook in resources to help analyse your result
- Read and complete the worksheets in the resources section
- Complete your target avatar on Xtensio – [Click Here for Xtensio](https://xtensio.com/user-persona/)
## expert tip – target avatar
Choose a name for your target avatar by confirming their average age, then go to the favourite baby names of their era. Then give them a simple surname (brown, smith) and a job title, next search Google images to find your Sally Smith, Life Coach or John Green, Real Estate Agent.Add their name and image to your Target Avatar to make them really come to life.
**Courses:** Award Winning Accelerator
---
### [Tailoring Your Entry](https://theaudaciousagency.com/course/tailoring-your-entry/)
**Published:** April 13, 2020
**Author:** adminaudagency
**Content:**
### Great, now what do I tell the judges?
Great!You have chosen an award to enter, now you need to work out exactly what you are going to tell the judges. This helps you determine what should go in your entry, breaking down what is vital and how to get your wording right.Creating a compelling bio is vital for all award entries, so the judges get to know you and can connect with your journey.The trick is not to waffle, and to make your entry stand out from the rest.You need to get your key messages concise and compelling. The worksheet in the resources section can help you. The next most important consideration is your supporting evidence. Many entrants to awards forget to add these and it’s a vital way to share what you are doing with the judges.This could include case studies, testimonials, financial records, staff improvements, innovations and data from launches.
### training video
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/QVdBLU1vZHVsZS0zLVRhaWxvcmluZy1Zb3VyLUVudHJ5Lm1wNA==/?responsive=1&autoResponsive=1&container=evp-VQKXMTO388″\]\[/tcb-script\]
tasks
- Complete Your Bio Form
- Download the Worksheet to help you be concise
- Gather together your case studies, financials or other facts that support your award entry
- Put a note in your diary of the final entry date and put a warning on there at least 7-10 days prior to ensure your entry isn’t a last minute rush!
## expert tipDevelop A “Cut n Paste” Format
When you create your very first entry it can seem daunting task. But just think, now you have done it once, it’s simply a case of ‘cut and paste’ to create another award entry!
fill out form below
https://docs.google.com/forms/d/e/1FAIpQLSfEpVD6xJJ3uElXA2nXXR6N3s\_REk3QjsaWx5JBJdfJsqmQwQ/viewform?usp=sf\_link
**Courses:** Award Winning Accelerator
---
### [Leveraging Your Entry](https://theaudaciousagency.com/course/leveraging-your-entry/)
**Published:** April 13, 2020
**Author:** adminaudagency
**Content:**
### The work has just begun!
Great, You’re now entered for an award, now is NOT the time to sit back and relax while you wait for the winners to be announced though.
For some awards, the entry is just the beginning, now you might need to get votes from your peers – so get onto social media and let everyone know you are nominated!
You can also get the utmost leverage for your award entry in the lead up to the excitement of awards night.
Use the resources below to become your own Publicity Genie and start sharing the news of your entry, selection as a finalist and winner.
Create a list of potential media and contacts at each channel for you to share your Hero Story. Although you haven’t won yet, now is the time to tell your friends, family and fans.Ask them to keep their ‘fingers crossed’ for you and start thinking about who would attend the awards night with you – yes you could award a free seat at your table to your top clients.
Start thinking about who you want to thank in your acceptance speech and get a media release outline started so you can act quickly when the award winners are announced.
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/TW9kdWxlLTUuLUxldmVyYWdlLUludHJvLm1wNA==/?responsive=1&autoResponsive=1&container=evp-V5TTWC4K66″\]\[/tcb-script\]
### Tips For Start-Ups
### The work has just begun!
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/QVdBLU1vZHVsZS01LUxldmVyYWdlLm1wNA==/?responsive=1&autoResponsive=1&container=evp-LQC954V5BL”\]\[/tcb-script\]
tasks
- Get active on social media to ensure everyone knows you are an entrant/nominee/finalist
- Contact media who would be interested in your homegrown award entrant story
- Write Your Hero Story
- Get your media kit together
- Write your media release using the template in resources
- Start thinking about who you want to thank in your acceptance speech and attending the awards ceremony with you.
Related Resources Links to help you leverage award entry
[ ](http://www.title-generator.com/)
title generator
[ ](https://sumo.com/kickass-headline-generator/)
sumo
[ ](https://coschedule.com/headline-analyzer)
coschedule
[ ](http://tweakyourbiz.com/tools/title-generator/index.php)
tweakyourbiz
our community
[ ](http://www.nationalcalendar.com.au/)
national calendar
[ ](http://breakyourownnews.com/)
break your own news
## expert tip – Shout Out!
Don’t hold back! Now is the time to talk to your local newspaper and get the word out on social media that you have officially entered an award or been nominated. Use the awards logo on your email footer and profiles. And don’t worry about “what happens if I don’t win? You are an official nominee and award entrant, you are good enough.
**Courses:** Award Winning Accelerator
---
### [Acceptance On The Day](https://theaudaciousagency.com/course/acceptance-on-the-day/)
**Published:** April 13, 2020
**Author:** adminaudagency
**Content:**
### Whoo Hoo! You’ve officially won an award!
What are you going to say when you collect your award? You are going to get your 15 minutes of fame, so make sure you aren’t like a deer in the headlights!
Who do you want to thank. Do you want to make a statement about your industry? Is there a cause, passion or purpose you want to bring into the spotlight with you. What’s the tweetable out-take of your speech?
In the resources you will find a core message workbook to help you create an engaging and compelling elevator pitch, and this will help guide you with your awards speech and how to get it down to 30-60 seconds max.
Get comfortable with video, especially Facebook Live. If you are travelling to another country to collect your award, make sure you have a data plan sorted so you can stream live form the awards night!
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/TW9kdWxlLTYuLUFjY2VwdGFuY2UtSW50cm8ubXA0/?responsive=1&autoResponsive=1&container=evp-6GQ6OIUUHW”\]\[/tcb-script\]
### training video
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/QVdBLU1vZHVsZS02LUFjY2VwdGFuY2UubXA0/?responsive=1&autoResponsive=1&container=evp-PXHSAHQY3T”\]\[/tcb-script\]
tasks
- Consider your outfit and how it ‘speaks your brand’
- Dot point the key messages you would consider in a speech
- Chunk it down to 30 seconds max – Use the Core Message Guidebook to help you get your ‘elevator pitch’ right
- Use the form to write your acceptance speech.
- Create your tweetable out-take
## expert tipBrand & Media Exposure
Keep those emails and confirmation letters handy, they might come in useful for your ongoing brand and media exposure. Make sure you get great photos of you with your award too – not just selfies, get a photographer to do a professional job, with good lighting and quality imagery for you to share on your website, on your book blurb, and to have handy for journalists – giving them a quality image to use saves them huge time and hassle!
**Courses:** Award Winning Accelerator
---
### [Personal Branding](https://theaudaciousagency.com/course/personal-branding/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Identifying Your Niche
**Content:**
## resources
### **tasks**
- Download Finding You Niche worksheet in Resources below
- Watch the video lesson
- Take plenty of notes and refine them in the worksheet
- Re-watch the videos as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
### **Personal Branding Training video**
Finding your niche
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkYzLVBlcnNvbmFsLUJyYW5kaW5nLm1wNA==/?responsive=1&autoResponsive=1&container=evp-UOVXHOVB6C”\]\[/tcb-script\]
### **inch-Wide mile-Deep worksheet**
Dive deep into the strengths of your business
**Courses:** Authority Rocket
---
### [SMP1](https://theaudaciousagency.com/course/smp1/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Part 1 - Finding Your Single Minded Proposition
**Content:**
## resources
### **tasks**
- Download the SMP Workbook below if you haven’t already
- Watch the video lesson
- Take plenty of notes and refine them in the workbook
- Re-watch the videos as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
### **Part 1 SMP Training video**
The first question to help you find your single minded purpose
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkY0LVNNUDEubXA0/?responsive=1&autoResponsive=1&container=evp-EMXFP87M6R”\]\[/tcb-script\]
### **find your single minded purpose Workbook**
When you decided to go into business for yourself, your fear centre was screaming at you to stop, telling you all sorts of doom and gloom stories to try to keep you ‘safe’.But you tamed your own brain!That’s the superhuman power entrepreneurs have and it is brilliant, but deadly
**Courses:** Authority Rocket
---
### [SMP2](https://theaudaciousagency.com/course/smp2/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Part 2 - Finding Your Single Minded Proposition
**Content:**
## resources
### **tasks**
- Watch the video lesson
- Take plenty of notes and refine them in the SMP Workbook from Lesson 1
- Re-watch the videos as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
### **Part 2 SMP Training video**
The second question to help you find your Single Minded Purpose
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkY1LVNNUDIubXA0/?responsive=1&autoResponsive=1&container=evp-PFVDQM0R48″\]\[/tcb-script\]
**Courses:** Authority Rocket
---
### [SMP3](https://theaudaciousagency.com/course/smp3/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Part 3 - Finding Your Single Minded Proposition
**Content:**
## resources
### **tasks**
- Watch the video lesson
- Take plenty of notes and refine them in the SMP Workbook from lesson 1
- Re-watch the videos as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
### **Part 3 SMP Training video**
The third question to help you find your Single Minded Purpose
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkY2LVNNUDMubXA0/?responsive=1&autoResponsive=1&container=evp-DTMH8ET9I4″\]\[/tcb-script\]
**Courses:** Authority Rocket
---
### [SMP4](https://theaudaciousagency.com/course/smp4/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Part 4 - Finding Your Single Minded Proposition
**Content:**
## resources
### **tasks**
- Watch the video lesson
- Take plenty of notes and refine them in the SMP Workbook from Lesson 1
- Re-watch the videos as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
### **Part 4 SMP Training video**
The fourth question to help you find your Single Minded Purpose
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkY3LVNNUDQubXA0/?responsive=1&autoResponsive=1&container=evp-0M5LLWKI2M”\]\[/tcb-script\]
**Courses:** Authority Rocket
---
### [SMP5](https://theaudaciousagency.com/course/smp5/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Part 5 - Finding Your Single Minded Proposition
**Content:**
## resources
### **tasks**
- Watch each of the video lessons
- Take plenty of notes and refine them in the SMP Workbook from Lesson 1
- Re-watch the video as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
### **SMP5 Training video**
The 5th SMP training segment
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkY4LVNNUDUubXA0/?responsive=1&autoResponsive=1&container=evp-1VRGYVOJ7R”\]\[/tcb-script\]
**Courses:** Authority Rocket
---
### [Platform](https://theaudaciousagency.com/course/platform/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Mapping Out Your Platform
**Content:**
## resources
### **tasks**
- Download your M.A.P worksheet below this video
- Watch the video lesson
- Take plenty of notes and refine them in the worksheet
- Re-watch the videos as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
### **Platform Training video**
Your Marketing Action Plan
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkY5LVBsYXRmb3JtLm1wNA==/?responsive=1&autoResponsive=1&container=evp-S4PF4RV35W”\]\[/tcb-script\]
### **Marketing Action Plan**
Map out events during the year you can leverage from. Pick a theme per month to do with your Brand Strategy. Create a campaign based on one article/video/blog on this theme. Broadcast it to social media, your database, media etc.
**Courses:** Authority Rocket
---
### [Online Reputation](https://theaudaciousagency.com/course/online-reputation/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** What Is The Secret To Your Online Reputation
**Content:**
## resources
### **tasks**
- Download your worksheet below this video
- Watch the video lesson
- Take plenty of notes and refine them in the worksheet
- Re-watch the videos as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
### **Online Reputation Training video**
What is it that you do, and can you help me?
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkYxMC1PbmxpbmUtUmVwLm1wNA==/?responsive=1&autoResponsive=1&container=evp-LVI9WSOREU”\]\[/tcb-script\]
### **online reputation worksheet**
Brand Story
Testimonials
Case Studies
Sharing your content online
**Courses:** Authority Rocket
---
### [Like Me](https://theaudaciousagency.com/course/like-me/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Diving Into Your Target Audience
**Content:**
## resources
### **tasks**
- Download the Target Audience worksheet below this video
- Watch the video lesson
- Take plenty of notes and refine them in the worksheet
- Re-watch the videos as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
### **Like Me Training video**
Do I like the idea of working with you?
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkYxMS1MaWtlLU1lLm1wNA==/?responsive=1&autoResponsive=1&container=evp-1RQRE5I45I”\]\[/tcb-script\]
### **target audience worksheet**
Details for identifying your target avatar
**Courses:** Authority Rocket
---
### [Trust Me](https://theaudaciousagency.com/course/trust-me/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Building Your Authority Of Trust
**Content:**
## resources
### **tasks**
- Download the Guidebooks, Workbooks and Worksheets from the previous lessons if you haven’t already
- Watch the final video lesson
- Take plenty of notes and refine them in the Workbooks and Worksheets supplied
- Re-watch the videos as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
- Book your Brandworking 1:1 with Lauren
- Check out Maximum Velocity for the complete mentored program
### **Trust Me Video Training**
Can I trust you’ll deliver what you promise?
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkYxMi1UcnVzdC1NZS5tcDQ=/?responsive=1&autoResponsive=1&container=evp-RK4HVVB0BI”\]\[/tcb-script\]
**Courses:** Authority Rocket
---
### [Neurobranding](https://theaudaciousagency.com/course/neurobranding/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Your Guide To Neurobranding And What It Is
**Content:**
## resources
### **tasks**
- Download your Guidebook and Workbook
- Watch the video lesson
- Take plenty of notes and review your brand – what message does it communicate?
- Re-watch the videos as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
### **Neurobranding Training video**
What message does your brand communicate?
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkYyLU5ldXJvYnJhbmRpbmcubXA0/?responsive=1&autoResponsive=1&container=evp-3HJYXKP32H”\]\[/tcb-script\]
### **hidden message in your brand Guidebook**
It’s estimated that everyday our brain is exposed to over 5000 branded messages a day.Just how many of those 5000 messages do we really see?This is why is it so important to ensure your brand has meaning and engages with yourideal prospects brain.
### **Neurobranding Worksheet**
Messages, symbols, emotions, colours all make up brad identity. How does yours look?
**Courses:** Authority Rocket
---
### [True North](https://theaudaciousagency.com/course/true-north/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Hone In On Your True North
**Content:**
## resources
### **tasks**
- Download your worksheet in Resources for this level below
- Watch the video lesson
- Take plenty of notes and refine them in the worksheet
- Re-watch the videos as you need to
- When you have finished each lesson tick the box and click “Next Lesson” button
### **True North Training video**
Defining your true direction
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UkYxLVRydWUtTm9ydGgubXA0/?responsive=1&autoResponsive=1&container=evp-V7N47HZFQ1″\]\[/tcb-script\]
### **true north worksheet**
Use this worksheet to map out your True North based on the video information
**Courses:** Authority Rocket
---
### [Welcome to Rocket Fuel](https://theaudaciousagency.com/course/welcome-to-rocket-fuel/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** World Class Personal Brand Training Packed Into Premium Workshop Tutorial Lessons
**Courses:** Authority Rocket
---
### [Bonus Videos](https://theaudaciousagency.com/course/bonus-videos/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** 10 Top Tips For Personal Branding
**Content:**
10 Top Tips For Personal Branding
### 1. WOFTAM Marketing
### 2. Branding With A Question Mark
### 3. target
### 4. KISS
### 5. decide
### 6. niche
### 7. best
### 8. reputation
### 9. focus
### 10. selling you
**Courses:** Authority Rocket
---
### [Launch Pad Resources](https://theaudaciousagency.com/course/launch-pad-resources/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Excerpt:** Action Tasks and Resources
**Content:**
## resources
### **tasks**
- Discover your Personal Branding style by completing the Quiz
- Learn more in the guidebook about each personal communication style and how to naturally attract and engage with them
- Watch the mini-webinar bonus video about creating a target avatar, finding that ‘sweet spot’ where demographics, psychographics and personal communication style overlap.PLUS how to build a cascade of influence – word of mouth marketing on steroids.
- Read the 5 Steps to Have A Brand That Soars, to discover the basics of branding and how to apply your newfound knowledge of your ideal client to your marketing
- Watch the bonus 10 top tips to Personal Branding – 10 x 1 minute “video gold” action steps for you to implement today.
### **personal communication style quick quiz
Complete the Personal Brand Colour Quiz to find out exactly who your perfect client is.
### **Personal Communication Style Guidebook**
Discover more about your own Personal Communications Style and learn the 3 other styles and how you can relate to them better. Then find who your exact target audience is and how to communicate better with them.
Discover the ‘sweet spot’ to engage with your ideal prospects and then apply this to your advertising to naturally attract ideal prospects.
### **bonus target avatar video**
Learn exactly how to create a target avatar and finding the sweet spot where demographics, psychographics and personal communication style overlap so you can focus on the right sort of prospect and how to build a cascade of influence that creates word of mouth marketing for your business like it’s on steroids.
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/V2hvcy1Zb3VyLVRhcmdldC1BdWRpZW5jZS0tLUxhdXJlbi1DbGVtZXR0LTEubXA0/?responsive=1&autoResponsive=1&container=evp-PAR9L0OB07″\]\[/tcb-script\]
### **Bonus Brand that Soars Book**
So often we we business get started and go straight into marketing. After a while they get tired of spending money and effort on stuff that doesn’t work, they come to us wanting a better way to promote their services.
Once they put branding in the front seat, they discover marketing the right way becomes effortless and incredibly effective.
If you are sick of WOFTAM marketing (waste of flipping time and money) download your FREE branding guidebook – The 5 Steps To Have A Brand That Soars
**Courses:** Authority Rocket
---
### [Welcome To Launch Pad](https://theaudaciousagency.com/course/welcome-to-launch-pad/)
**Published:** June 19, 2020
**Author:** adminaudagency
**Content:**
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/TGF1bmNoLVBhZC1XZWxjb21lLVZpZGVvLm1wNA==/?container=evp-7271K8Q74Y”\]\[/tcb-script\]
This is where you can find out exactly your ideal client is and how to naturally attract them to your brand.Below are all the tools, guidebooks and tutorials you need – Click Step 1 to discover your Personal Brand Style by completing the quick Quiz.Once you get your quiz results you can download and complete the Personal Brand Style Guidebook which shares the 4 style types and which one you are going to naturally attract to your brand.You’re going to discover how to apply your style to your branding and advertising so you no longer need to convince someone to choose you, they naturally want what you have.You can also watch the Target Audience Mini-Webinar I’ve recorded for you to learn more about targeting your ideal prospect with the right message, at the right time, in the right place so you can create marketing that instantly engages and connects with the right prospects who already want what you have – no need to convince or educate them!PLUS we’ve added some special bonuses for you:Your very own Branding Guidebook – The 5 Steps to have a brand that SOARS and the 10 Top Tips to Personal Branding, a series of short 1 minute videos with world leading action steps to get you started.Remember you can book a Brandworking 1:1 with me at anytime, or click Ground Control to contact us for help.And when you finish this level you can click Launch to take it to the next step – Rocket Fuel – A complete training to package your skills and talents and become the stand out go-to specialist.Remember to join the closed Facebook UBPers group or click home if you get lost at any time.You’re on the Launch Pad, so let’s get ready to rocket launch your brand!
**Courses:** Authority Rocket
---
### [Package Your Brand](https://theaudaciousagency.com/course/package-your-brand/)
**Published:** April 13, 2020
**Author:** adminaudagency
**Excerpt:** Time To Get 100% Clear On The Best Way To Promote And Position Your Business
**Content:**
### Promote And Position Your Business
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/UGFja2FnZS1vcHRpbWl6ZWQubXA0/?responsive=1&autoResponsive=1&container=evp-GBLQPA9C6R”\]\[/tcb-script\]**step 1**
### Watch The Video Tutorial
**step 2**
### Download The Worksheet – [CLICK HERE](https://ultimatebusinesspropellor.com/package-brand)
**step 3**
### Complete The Final Exercise And Get Ready To Launch Your Personal Brand
### check out the authority rocket program
courses for professional service providers who want to create massive impact and influence. This is the easiest way to package your skills and talents into a focused personal brand so you can easily explain what you do, stand out from the competition, charge what you want and naturally attract the right clients.
**Courses:** FREE Personal Branding Starter Course
---
### [Wanted](https://theaudaciousagency.com/course/wanted/)
**Published:** March 25, 2020
**Author:** adminaudagency
**Excerpt:** Define Exactly Who Your Ideal Client Is, What They Want & How To Attract Them
**Content:**
### Define Exactly Who Your Ideal Client Is
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/V2FudGVkLm1wNA==/?responsive=1&autoResponsive=1&container=evp-N19FO13128″\]\[/tcb-script\]**step 1**
### Watch The Video Tutorial
**step 2**
### Download The Worksheet – [CLICK HERE](https://ultimatebusinesspropellor.com/well-known-worksheet)
**step 3**
### Complete The Exercise And Get Ready For Lesson 2
**Courses:** FREE Personal Branding Starter Course
---
### [Well Paid](https://theaudaciousagency.com/course/well-paid/)
**Published:** March 25, 2020
**Author:** adminaudagency
**Excerpt:** Now You Know What You Love Doing & Want To Be Recognised For, Let's Make Sure You Are Well Paid For It
**Content:**
### Let’s Make Sure You Are Well Paid For It
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/V2VsbC1QYWlkLm1wNA==/?responsive=1&autoResponsive=1&container=evp-237USYRJXV”\]\[/tcb-script\]**step 1**
### Watch The Video Tutorial
**step 2**
### Download The Worksheet – [CLICK HERE](https://ultimatebusinesspropellor.com/well-known-worksheet)
**step 3**
### Complete The Exercise And Get Ready For Lesson 3
**Courses:** FREE Personal Branding Starter Course
---
### [Well Known](https://theaudaciousagency.com/course/well-known/)
**Published:** March 25, 2020
**Author:** adminaudagency
**Excerpt:** Let’s Get Started With The First Lesson To Get Clear On What You Want To Be Well Known For
**Content:**
### Get Clear On What You Want To Be Well Known For
\[tcb-script type=”text/javascript” src=”https://montavi.evsuite.com/player/V2VsbC1Lbm93bi5tcDQ=/?responsive=1&autoResponsive=1&container=evp-3543XF6B5V”\]\[/tcb-script\]**step 1**
### Watch The Video Tutorial
**step 2**
### Download The Worksheet – [CLICK HERE](https://ultimatebusinesspropellor.com/well-known-worksheet)
**step 3**
### Complete The Exercise And Get Ready For Lesson 2
**Courses:** FREE Personal Branding Starter Course
---
## Thrive Apprentice Chapter
### [Scarcity Marketing Secrets](https://theaudaciousagency.com/chapter/scarcity-marketing-secrets/)
**Published:** July 21, 2021
**Author:** adminaudagency
**Courses:** Thrive Themes - Make More Sales Without Needing More Traffic
---
## Thrive Apprentice Assessment
### [Assessment: Two Scarcity Marketing Recipes](https://theaudaciousagency.com/assessment/assessment-two-scarcity-marketing-recipes/)
**Published:** February 5, 2024
**Author:** adminaudagency
**Excerpt:** Examinations, finals, quizzes, and graded papers are examples of summative assessments that test student knowledge of a given topic or subject. These graded assessments and assignments are often high stakes and are geared towards testing students.
**Content:**
Lorem Ipsum este pur și simplu un text fals al industriei de tipărire și de tipărire. Lorem Ipsum a fost textul fals standard al industriei încă din anii 1500, când o imprimantă necunoscută a luat o bucătărie de tipărire și a amestecat-o pentru a face o carte cu specimene de tipar. A supraviețuit nu numai cinci secole, ci și saltului în compunerea electronică, rămânând în esență neschimbat. A fost popularizat în anii 1960 odată cu lansarea foilor Letraset care conțin pasaje Lorem Ipsum și, mai recent, cu software-ul de publicare desktop precum Aldus PageMaker, inclusiv versiuni de Lorem Ipsum.
---
## Thrive Apprentice Course Completed
### [Congratulations!](https://theaudaciousagency.com/complete/congratulations/)
**Published:** July 5, 2023
**Author:** adminaudagency
**Excerpt:** It is indeed great news as you have completed the course in a short amount of time. I have seen you study all day and be hard on yourself for so many days. I really hoped that your hard work would pay off, and I am thrilled as God has granted my wish. It's hard work and dedication that have impacted your result.
**Content:**
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus tristique ligula sit amet nulla eleifend, nec imperdiet ante semper. Nulla lobortis urna ac massa sagittis, a posuere ipsum commodo. Sed at nisl urna. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Pellentesque laoreet hendrerit metus, at fermentum dui elementum eget. Fusce porta tincidunt nisl id viverra. Nunc accumsan lectus eget nunc ultricies, vestibulum commodo purus suscipit. Quisque vestibulum elit ullamcorper, scelerisque velit nec, rutrum mi. In ac ligula at odio malesuada tristique et ac mauris. Morbi sed tristique lectus.
---
## Thrive Quiz Builder - Social Share Badge
### [](https://theaudaciousagency.com/?post_type=thrive_image&p=509979)
**Published:** December 30, 2025
**Author:** adminaudagency
---
### [](https://theaudaciousagency.com/?post_type=thrive_image&p=509966)
**Published:** December 29, 2025
**Author:** adminaudagency
---
### [](https://theaudaciousagency.com/?post_type=thrive_image&p=508190)
**Published:** October 31, 2024
**Author:** adminaudagency
---
### [](https://theaudaciousagency.com/?post_type=thrive_image&p=503852)
**Published:** February 4, 2017
**Author:** adminaudagency
---
## Thrive Quiz Builder - Post
### [OLD Are You Award Ready?](https://theaudaciousagency.com/?post_type=tqb_quiz&p=508189)
**Published:** October 31, 2024
**Author:** adminaudagency
---
### [Are You Award Ready Quiz](https://theaudaciousagency.com/?post_type=tqb_quiz&p=509978)
**Published:** December 30, 2025
**Author:** adminaudagency
---
### [Test Award Ready Numbers Style](https://theaudaciousagency.com/?post_type=tqb_quiz&p=509965)
**Published:** December 29, 2025
**Author:** adminaudagency
---
### [Audacious PCS Quiz](https://theaudaciousagency.com/?post_type=tqb_quiz&p=503836)
**Published:** August 13, 2021
**Author:** adminaudagency
---
## Thrive Quiz Builder - Results Page
### [Results Page](https://theaudaciousagency.com/?post_type=tqb_results&p=509980)
**Published:** December 30, 2025
**Author:** adminaudagency
---
### [Results Page](https://theaudaciousagency.com/?post_type=tqb_results&p=509967)
**Published:** December 29, 2025
**Author:** adminaudagency
---
### [Results Page](https://theaudaciousagency.com/?post_type=tqb_results&p=508191)
**Published:** October 31, 2024
**Author:** adminaudagency
---
### [Results Page](https://theaudaciousagency.com/?post_type=tqb_results&p=503845)
**Published:** August 13, 2021
**Author:** adminaudagency
---
## Thrive Template
### [WooCommerce Checkout 02](https://theaudaciousagency.com/?post_type=thrive_template&p=508441)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [WooCommerce Cart 02](https://theaudaciousagency.com/?post_type=thrive_template&p=508432)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Product Page 02](https://theaudaciousagency.com/?post_type=thrive_template&p=508424)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Simple Shop 02](https://theaudaciousagency.com/?post_type=thrive_template&p=508417)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Podcast Blog Page with Side Bar](https://theaudaciousagency.com/?post_type=thrive_template&p=508120)
**Published:** October 25, 2024
**Author:** adminaudagency
---
### [Registration Page Template](https://theaudaciousagency.com/?post_type=thrive_template&p=501735)
**Published:** May 8, 2020
**Author:** adminaudagency
---
### [Light Elegant - Course Completion](https://theaudaciousagency.com/?post_type=thrive_template&p=508052)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Light Elegant - Assessment Template](https://theaudaciousagency.com/?post_type=thrive_template&p=508054)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Light Elegant - Audio Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=508048)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Light Elegant - Video Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=508047)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Light Elegant - Standard Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=508044)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Light Elegant - Module](https://theaudaciousagency.com/?post_type=thrive_template&p=508050)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Boxed Light - Course Overview](https://theaudaciousagency.com/?post_type=thrive_template&p=508066)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [School homepage 03](https://theaudaciousagency.com/?post_type=thrive_template&p=508060)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Light Elegant - Course Overview](https://theaudaciousagency.com/?post_type=thrive_template&p=508045)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [School homepage](https://theaudaciousagency.com/?post_type=thrive_template&p=508046)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Courses Restricted Access](https://theaudaciousagency.com/?post_type=thrive_template&p=508049)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Content Restricted Access](https://theaudaciousagency.com/?post_type=thrive_template&p=508051)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Certificate Verification](https://theaudaciousagency.com/?post_type=thrive_template&p=508053)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Light Elegant - Course Completion](https://theaudaciousagency.com/?post_type=thrive_template&p=507984)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Certificate Verification](https://theaudaciousagency.com/?post_type=thrive_template&p=507985)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Light Elegant - Assessment Template](https://theaudaciousagency.com/?post_type=thrive_template&p=507986)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Light Elegant - Standard Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=507976)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Light Elegant - Course Overview](https://theaudaciousagency.com/?post_type=thrive_template&p=507977)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [School homepage](https://theaudaciousagency.com/?post_type=thrive_template&p=507978)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Light Elegant - Video Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=507979)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Light Elegant - Audio Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=507980)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Courses Restricted Access](https://theaudaciousagency.com/?post_type=thrive_template&p=507981)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Light Elegant - Module](https://theaudaciousagency.com/?post_type=thrive_template&p=507982)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Content Restricted Access](https://theaudaciousagency.com/?post_type=thrive_template&p=507983)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [New Home Page 2024](https://theaudaciousagency.com/?post_type=thrive_template&p=507218)
**Published:** August 29, 2024
**Author:** adminaudagency
---
### [Main Results Posts Page](https://theaudaciousagency.com/?post_type=thrive_template&p=505644)
**Published:** November 2, 2023
**Author:** adminaudagency
---
### [Main Directory List Page](https://theaudaciousagency.com/?post_type=thrive_template&p=507190)
**Published:** August 23, 2024
**Author:** adminaudagency
---
### [Directory Listing Posts Page with Side Bar](https://theaudaciousagency.com/?post_type=thrive_template&p=507191)
**Published:** August 23, 2024
**Author:** adminaudagency
---
### [Main Posts News Feed with Side Bar](https://theaudaciousagency.com/?post_type=thrive_template&p=1267)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Main Posts Archive with Side Bar](https://theaudaciousagency.com/?post_type=thrive_template&p=1275)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Main Blog Page with Side Bar](https://theaudaciousagency.com/?post_type=thrive_template&p=1251)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Assessment](https://theaudaciousagency.com/?post_type=thrive_template&p=506006)
**Published:** February 5, 2024
**Author:** adminaudagency
---
### [Assessment](https://theaudaciousagency.com/?post_type=thrive_template&p=506003)
**Published:** February 5, 2024
**Author:** adminaudagency
---
### [Results Page Featured Video](https://theaudaciousagency.com/?post_type=thrive_template&p=505646)
**Published:** November 2, 2023
**Author:** adminaudagency
---
### [Results Page Featured Image](https://theaudaciousagency.com/?post_type=thrive_template&p=505645)
**Published:** November 2, 2023
**Author:** adminaudagency
---
### [Course Completion](https://theaudaciousagency.com/?post_type=thrive_template&p=505294)
**Published:** July 5, 2023
**Author:** adminaudagency
---
### [Certificate verification](https://theaudaciousagency.com/?post_type=thrive_template&p=505295)
**Published:** July 5, 2023
**Author:** adminaudagency
---
### [Certificate verification](https://theaudaciousagency.com/?post_type=thrive_template&p=505293)
**Published:** July 5, 2023
**Author:** adminaudagency
---
### [Course Completion](https://theaudaciousagency.com/?post_type=thrive_template&p=505292)
**Published:** July 5, 2023
**Author:** adminaudagency
---
### [Coloured Wave - Course Overview](https://theaudaciousagency.com/?post_type=thrive_template&p=504536)
**Published:** May 25, 2022
**Author:** adminaudagency
---
### [School homepage 10](https://theaudaciousagency.com/?post_type=thrive_template&p=504534)
**Published:** May 25, 2022
**Author:** adminaudagency
---
### [School homepage](https://theaudaciousagency.com/?post_type=thrive_template&p=504307)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Light Elegant - Audio Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=504309)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Light Elegant - Video Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=504308)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Light Elegant - Standard Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=504305)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Light Elegant - Module](https://theaudaciousagency.com/?post_type=thrive_template&p=504311)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Light Elegant - Course Overview](https://theaudaciousagency.com/?post_type=thrive_template&p=504306)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [School homepage 09](https://theaudaciousagency.com/?post_type=thrive_template&p=504317)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Courses Restricted Access](https://theaudaciousagency.com/?post_type=thrive_template&p=504310)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Content Restricted Access](https://theaudaciousagency.com/?post_type=thrive_template&p=504312)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Light Elegant - Video Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=504216)
**Published:** January 29, 2022
**Author:** adminaudagency
---
### [Light Elegant - Standard Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=504213)
**Published:** January 29, 2022
**Author:** adminaudagency
---
### [Light Elegant - Module](https://theaudaciousagency.com/?post_type=thrive_template&p=504219)
**Published:** January 29, 2022
**Author:** adminaudagency
---
### [Light Elegant - Course Overview](https://theaudaciousagency.com/?post_type=thrive_template&p=504214)
**Published:** January 29, 2022
**Author:** adminaudagency
---
### [School homepage 09](https://theaudaciousagency.com/?post_type=thrive_template&p=504224)
**Published:** January 31, 2022
**Author:** adminaudagency
---
### [Light Elegant - Audio Lesson](https://theaudaciousagency.com/?post_type=thrive_template&p=504217)
**Published:** January 29, 2022
**Author:** adminaudagency
---
### [Courses Restricted Access](https://theaudaciousagency.com/?post_type=thrive_template&p=504218)
**Published:** January 29, 2022
**Author:** adminaudagency
---
### [Content Restricted Access](https://theaudaciousagency.com/?post_type=thrive_template&p=504220)
**Published:** January 29, 2022
**Author:** adminaudagency
---
### [School homepage](https://theaudaciousagency.com/?post_type=thrive_template&p=504215)
**Published:** January 29, 2022
**Author:** adminaudagency
---
### [Weekly Rocket Template](https://theaudaciousagency.com/?post_type=thrive_template&p=503476)
**Published:** March 27, 2021
**Author:** adminaudagency
---
### [Thank You Page](https://theaudaciousagency.com/?post_type=thrive_template&p=501679)
**Published:** May 4, 2020
**Author:** adminaudagency
---
### [Title Banner Page](https://theaudaciousagency.com/?post_type=thrive_template&p=1268)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Basic Homepage](https://theaudaciousagency.com/?post_type=thrive_template&p=501414)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Masonry Layout with sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501415)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Boxed Post with Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501416)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [404 Page](https://theaudaciousagency.com/?post_type=thrive_template&p=501417)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Grid Layout With Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501418)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [All Archives](https://theaudaciousagency.com/?post_type=thrive_template&p=501419)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Blank Page](https://theaudaciousagency.com/?post_type=thrive_template&p=501420)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Featured Image Narrow Content](https://theaudaciousagency.com/?post_type=thrive_template&p=501421)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Call to Action Banner](https://theaudaciousagency.com/?post_type=thrive_template&p=501393)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Featured Image Title Banner - Post List](https://theaudaciousagency.com/?post_type=thrive_template&p=501394)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Featured Image with Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501395)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Video Banner - Call to Action](https://theaudaciousagency.com/?post_type=thrive_template&p=501396)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Featured Image without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501397)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Title Banner - Call to Action](https://theaudaciousagency.com/?post_type=thrive_template&p=501398)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Title Banner with Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501399)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Lead Generation Banner](https://theaudaciousagency.com/?post_type=thrive_template&p=501400)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Title Banner without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501401)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Split Top with Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501402)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Split Top without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501403)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Title with Sidebar - Lead Generation](https://theaudaciousagency.com/?post_type=thrive_template&p=501404)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Full Width Featured Image with Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501405)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Featured Image full width without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501406)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Featured image full width Video post](https://theaudaciousagency.com/?post_type=thrive_template&p=501407)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Featured image full width Audio post](https://theaudaciousagency.com/?post_type=thrive_template&p=501408)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [List Layout Text Only](https://theaudaciousagency.com/?post_type=thrive_template&p=501409)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Grid Layout Without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501410)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [List Layout Without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501411)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Title Banner - Static Image](https://theaudaciousagency.com/?post_type=thrive_template&p=501412)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Masonry Layout without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501413)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Boxed Page](https://theaudaciousagency.com/?post_type=thrive_template&p=501389)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Featured Layout 01 Without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501390)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Featured Layout 02 Without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501391)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [List Layout With Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=501392)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Blank Page](https://theaudaciousagency.com/?post_type=thrive_template&p=1276)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Featured Image Narrow Content](https://theaudaciousagency.com/?post_type=thrive_template&p=1277)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Split Top without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1259)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Title with Sidebar - Lead Generation](https://theaudaciousagency.com/?post_type=thrive_template&p=1260)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Full Width Featured Image with Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1261)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Featured Image full width without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1262)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Featured image full width Video post](https://theaudaciousagency.com/?post_type=thrive_template&p=1263)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Featured image full width Audio post](https://theaudaciousagency.com/?post_type=thrive_template&p=1264)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [List Layout Text Only](https://theaudaciousagency.com/?post_type=thrive_template&p=1265)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Grid Layout Without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1266)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Masonry Layout without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1269)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Basic Homepage](https://theaudaciousagency.com/?post_type=thrive_template&p=1270)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Masonry Layout with sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1271)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Boxed Post with Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1272)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [404 Page](https://theaudaciousagency.com/?post_type=thrive_template&p=1273)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Grid Layout With Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1274)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Boxed Page](https://theaudaciousagency.com/?post_type=thrive_template&p=1245)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Featured Layout 01 Without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1246)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Featured Layout 02 Without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1247)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [List Layout With Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1248)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Call to Action Banner](https://theaudaciousagency.com/?post_type=thrive_template&p=1249)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Featured Image Title Banner - Post List](https://theaudaciousagency.com/?post_type=thrive_template&p=1250)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Video Banner - Call to Action](https://theaudaciousagency.com/?post_type=thrive_template&p=1252)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Featured Image without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1253)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Title Banner - Call to Action](https://theaudaciousagency.com/?post_type=thrive_template&p=1254)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Title Banner with Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1255)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Lead Generation Banner](https://theaudaciousagency.com/?post_type=thrive_template&p=1256)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Title Banner without Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1257)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Split Top with Sidebar](https://theaudaciousagency.com/?post_type=thrive_template&p=1258)
**Published:** April 2, 2020
**Author:** adminaudagency
---
## Thrive Section
### [Audacious Hub](https://theaudaciousagency.com/?post_type=thrive_section&p=508529)
**Published:** January 15, 2025
**Author:** adminaudagency
---
### [WooCommerce Guarantees 10](https://theaudaciousagency.com/?post_type=thrive_section&p=508436)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Credibility Of Award Wins Quiz CTA](https://theaudaciousagency.com/?post_type=thrive_section&p=501636)
**Published:** April 29, 2020
**Author:** adminaudagency
---
### [Default sidebar for Audacious 2.0](https://theaudaciousagency.com/?post_type=thrive_section&p=508067)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Sidebar 06](https://theaudaciousagency.com/?post_type=thrive_section&p=508042)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Sidebar 02](https://theaudaciousagency.com/?post_type=thrive_section&p=508043)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Sidebar 06](https://theaudaciousagency.com/?post_type=thrive_section&p=507974)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Sidebar 02](https://theaudaciousagency.com/?post_type=thrive_section&p=507975)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Directory Sidebar Section](https://theaudaciousagency.com/?post_type=thrive_section&p=507217)
**Published:** August 27, 2024
**Author:** adminaudagency
---
### [Audacious News Feed Section](https://theaudaciousagency.com/?post_type=thrive_section&p=507046)
**Published:** August 8, 2024
**Author:** adminaudagency
---
### [Ready To Be Audacious Facebook Banner](https://theaudaciousagency.com/?post_type=thrive_section&p=505749)
**Published:** November 3, 2023
**Author:** adminaudagency
---
### [Default sidebar for Apprentice Design](https://theaudaciousagency.com/?post_type=thrive_section&p=504318)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Default sidebar for Test Design](https://theaudaciousagency.com/?post_type=thrive_section&p=504225)
**Published:** January 31, 2022
**Author:** adminaudagency
---
### [Comment lesson 05](https://theaudaciousagency.com/?post_type=thrive_section&p=503828)
**Published:** July 22, 2021
**Author:** adminaudagency
---
### [AA Blog Sidebar](https://theaudaciousagency.com/?post_type=thrive_section&p=501604)
**Published:** April 27, 2020
**Author:** adminaudagency
---
## Thrive Layout
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508438)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508433)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508429)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508425)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508421)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508418)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508414)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508410)
**Published:** December 16, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508065)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508063)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508061)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508059)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=508039)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=507971)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=504535)
**Published:** May 25, 2022
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=504533)
**Published:** May 25, 2022
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=504321)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=504319)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=504316)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=504304)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=504223)
**Published:** January 31, 2022
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=504212)
**Published:** January 29, 2022
**Author:** adminaudagency
---
### [Boxed Layout- No sidebar](https://theaudaciousagency.com/?post_type=thrive_layout&p=501384)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=501385)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Full Width](https://theaudaciousagency.com/?post_type=thrive_layout&p=501386)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Boxed Layout- No sidebar](https://theaudaciousagency.com/?post_type=thrive_layout&p=1239)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=1240)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Full Width](https://theaudaciousagency.com/?post_type=thrive_layout&p=1241)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Boxed Layout](https://theaudaciousagency.com/?post_type=thrive_layout&p=1233)
**Published:** April 2, 2020
**Author:** adminaudagency
---
## Thrive Typography
### [Default Typography](https://theaudaciousagency.com/?post_type=thrive_typography&p=1278)
**Published:** April 2, 2020
**Author:** adminaudagency
---
### [Default Typography](https://theaudaciousagency.com/?post_type=thrive_typography&p=508055)
**Published:** October 18, 2024
**Author:** adminaudagency
---
### [Default Typography](https://theaudaciousagency.com/?post_type=thrive_typography&p=507987)
**Published:** October 9, 2024
**Author:** adminaudagency
---
### [Default Typography](https://theaudaciousagency.com/?post_type=thrive_typography&p=504313)
**Published:** March 1, 2022
**Author:** adminaudagency
---
### [Default Typography](https://theaudaciousagency.com/?post_type=thrive_typography&p=504221)
**Published:** January 29, 2022
**Author:** adminaudagency
---
### [Default Typography](https://theaudaciousagency.com/?post_type=thrive_typography&p=501422)
**Published:** April 22, 2020
**Author:** adminaudagency
---
### [Default Typography](https://theaudaciousagency.com/?post_type=thrive_typography&p=1238)
**Published:** April 2, 2020
**Author:** adminaudagency
---
## Demo Posts
### [in lectus pellentesque at](https://theaudaciousagency.com/?post_type=thrive_demo_post&p=1281)
**Published:** July 26, 2018
**Author:** adminaudagency
**Content:**
Duis aliquam convallis nunc. Proin at turpis a pede posuere nonummy. Integer non velit.
Donec diam neque, vestibulum eget, vulputate ut, ultrices vel, augue. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec pharetra, magna vestibulum aliquet ultrices, erat tortor sollicitudin mi, sit amet lobortis sapien sapien non mi. Integer ac neque.
Duis bibendum. Morbi non quam nec dui luctus rutrum. Nulla tellus.
In sagittis dui vel nisl. Duis ac nibh. Fusce lacus purus, aliquet at, feugiat non, pretium quis, lectus.
Suspendisse potenti. In eleifend quam a odio. In hac habitasse platea dictumst.
Maecenas ut massa quis augue luctus tincidunt. Nulla mollis molestie lorem. Quisque ut erat.
Curabitur gravida nisi at nibh. In hac habitasse platea dictumst. Aliquam augue quam, sollicitudin vitae, consectetuer eget, rutrum at, lorem.
Integer tincidunt ante vel ipsum. Praesent blandit lacinia erat. Vestibulum sed magna at nunc commodo placerat.
Praesent blandit. Nam nulla. Integer pede justo, lacinia eget, tincidunt eget, tempus vel, pede.
---
## Demo Pages
### [Generated Homepage (Draft)](https://theaudaciousagency.com/?post_type=thrive_demo_page&p=1285)
**Published:** April 2, 2020
**Author:** adminaudagency
**Content:**
This has been autogenerated as a placeholder for homepage\_draft.
---
## Categories
### [Uncategorized](https://theaudaciousagency.com/category/uncategorized/)
---
### [Personal Branding](https://theaudaciousagency.com/category/personal-branding/)
---
### [Publicity](https://theaudaciousagency.com/category/publicity/)
---
### [Awards](https://theaudaciousagency.com/category/awards/)
---
### [Best Sellers](https://theaudaciousagency.com/category/best-sellers/)
---
### [Profile Building](https://theaudaciousagency.com/category/profile-building/)
---
### [Content Marketing](https://theaudaciousagency.com/category/content-marketing/)
---
### [Book Marketing](https://theaudaciousagency.com/category/book-marketing/)
---
### [Results](https://theaudaciousagency.com/category/results/)
---
### [Podcast](https://theaudaciousagency.com/category/podcast/)
---
### [Interview](https://theaudaciousagency.com/category/interview/)
**Description:** This is for interviews with Lauren or others in Audacious
---
### [AMA](https://theaudaciousagency.com/category/ask-me-anything/)
**Description:** Ask Me Anything Interviews
---
## Tags
### [Personal Brand](https://theaudaciousagency.com/tag/personal-brand/)
---
### [Branding](https://theaudaciousagency.com/tag/branding/)
---
### [Personal Branding](https://theaudaciousagency.com/tag/personal-branding/)
---
### [Famous](https://theaudaciousagency.com/tag/famous/)
---
### [Planning](https://theaudaciousagency.com/tag/planning/)
---
### [2020](https://theaudaciousagency.com/tag/2020/)
---
### [2020 Vision](https://theaudaciousagency.com/tag/2020-vision/)
---
### [New years](https://theaudaciousagency.com/tag/new-years/)
---
### [Audacious Agency](https://theaudaciousagency.com/tag/audacious-agency/)
---
### [Lauren Clemett](https://theaudaciousagency.com/tag/lauren-clemett/)
---
### [Publicity](https://theaudaciousagency.com/tag/publicity/)
---
### [PR](https://theaudaciousagency.com/tag/pr/)
---
### [Media](https://theaudaciousagency.com/tag/media/)
---
### [Social media](https://theaudaciousagency.com/tag/social-media/)
---
### [Journalist](https://theaudaciousagency.com/tag/journalist/)
---
### [Facebook](https://theaudaciousagency.com/tag/facebook/)
---
### [Instagram](https://theaudaciousagency.com/tag/instagram/)
---
### [Radio](https://theaudaciousagency.com/tag/radio/)
---
### [Television](https://theaudaciousagency.com/tag/television/)
---
### [TV](https://theaudaciousagency.com/tag/tv/)
---
### [Business](https://theaudaciousagency.com/tag/business/)
---
### [Cash-flow](https://theaudaciousagency.com/tag/cash-flow/)
---
### [Clients](https://theaudaciousagency.com/tag/clients/)
---
### [Money](https://theaudaciousagency.com/tag/money/)
---
### [PRTrends](https://theaudaciousagency.com/tag/prtrends/)
---
### [Trends](https://theaudaciousagency.com/tag/trends/)
---
### [PublicRelations](https://theaudaciousagency.com/tag/publicrelations/)
---
### [2020Trends](https://theaudaciousagency.com/tag/2020trends/)
---
### [sizzlereel](https://theaudaciousagency.com/tag/sizzlereel/)
---
### [sizzle](https://theaudaciousagency.com/tag/sizzle/)
---
### [reel](https://theaudaciousagency.com/tag/reel/)
---
### [showreel](https://theaudaciousagency.com/tag/showreel/)
---
### [show](https://theaudaciousagency.com/tag/show/)
---
### [video](https://theaudaciousagency.com/tag/video/)
---
### [speaking](https://theaudaciousagency.com/tag/speaking/)
---
### [speaker](https://theaudaciousagency.com/tag/speaker/)
---
### [profile](https://theaudaciousagency.com/tag/profile/)
---
### [speakinggigs](https://theaudaciousagency.com/tag/speakinggigs/)
---
### [Brand](https://theaudaciousagency.com/tag/brand/)
---
### [Brand name](https://theaudaciousagency.com/tag/brand-name/)
---
### [Name](https://theaudaciousagency.com/tag/name/)
---
### [Naming](https://theaudaciousagency.com/tag/naming/)
---
### [Business brand](https://theaudaciousagency.com/tag/business-brand/)
---
### [Zoom](https://theaudaciousagency.com/tag/zoom/)
---
### [zoom meetings](https://theaudaciousagency.com/tag/zoom-meetings/)
---
### [online events](https://theaudaciousagency.com/tag/online-events/)
---
### [brand personality](https://theaudaciousagency.com/tag/brand-personality/)
---
### [promotion](https://theaudaciousagency.com/tag/promotion/)
---
### [zoom event](https://theaudaciousagency.com/tag/zoom-event/)
---
### [webinar](https://theaudaciousagency.com/tag/webinar/)
---
### [engagement](https://theaudaciousagency.com/tag/engagement/)
---
### [zoom platform](https://theaudaciousagency.com/tag/zoom-platform/)
---
### [host meeting](https://theaudaciousagency.com/tag/host-meeting/)
---
### [Contact list](https://theaudaciousagency.com/tag/contact-list/)
---
### [Media List](https://theaudaciousagency.com/tag/media-list/)
---
### [Media Contact](https://theaudaciousagency.com/tag/media-contact/)
---
### [Business Contacts](https://theaudaciousagency.com/tag/business-contacts/)
---
### [Marketing](https://theaudaciousagency.com/tag/marketing/)
---
### [Networking](https://theaudaciousagency.com/tag/networking/)
---
### [list](https://theaudaciousagency.com/tag/list/)
---
### [women](https://theaudaciousagency.com/tag/women/)
---
### [coaching](https://theaudaciousagency.com/tag/coaching/)
---
### [mentor](https://theaudaciousagency.com/tag/mentor/)
---
### [midlife](https://theaudaciousagency.com/tag/midlife/)
---
### [40+](https://theaudaciousagency.com/tag/40/)
---
### [middle age](https://theaudaciousagency.com/tag/middle-age/)
---
### [generationX](https://theaudaciousagency.com/tag/generationx/)
---
### [GenX](https://theaudaciousagency.com/tag/genx/)
---
### [transformation](https://theaudaciousagency.com/tag/transformation/)
---
### [expert](https://theaudaciousagency.com/tag/expert/)
---
### [specialist](https://theaudaciousagency.com/tag/specialist/)
---
### [life coaching](https://theaudaciousagency.com/tag/life-coaching/)
---
### [life coach](https://theaudaciousagency.com/tag/life-coach/)
---
### [demographic](https://theaudaciousagency.com/tag/demographic/)
---
### [age](https://theaudaciousagency.com/tag/age/)
---
### [lifestyle](https://theaudaciousagency.com/tag/lifestyle/)
---
### [lifestage](https://theaudaciousagency.com/tag/lifestage/)
---
### [career coach](https://theaudaciousagency.com/tag/career-coach/)
---
### [self development](https://theaudaciousagency.com/tag/self-development/)
---
### [LinkedIn](https://theaudaciousagency.com/tag/linkedin/)
---
### [FacebookLive](https://theaudaciousagency.com/tag/facebooklive/)
---
### [Live](https://theaudaciousagency.com/tag/live/)
---
### [Repurposing](https://theaudaciousagency.com/tag/repurposing/)
---
### [SocialMedia](https://theaudaciousagency.com/tag/socialmedia/)
---
### [Online](https://theaudaciousagency.com/tag/online/)
---
### [Recording](https://theaudaciousagency.com/tag/recording/)
---
### [VideoShoot](https://theaudaciousagency.com/tag/videoshoot/)
---
### [Facetime](https://theaudaciousagency.com/tag/facetime/)
---
### [Google](https://theaudaciousagency.com/tag/google/)
---
### [PersonalBrand](https://theaudaciousagency.com/tag/personalbrand/)
---
### [Stories](https://theaudaciousagency.com/tag/stories/)
---
### [Writing](https://theaudaciousagency.com/tag/writing/)
---
### [Respect](https://theaudaciousagency.com/tag/respect/)
---
### [recognition](https://theaudaciousagency.com/tag/recognition/)
---
### [Reputation](https://theaudaciousagency.com/tag/reputation/)
---
### [Influence](https://theaudaciousagency.com/tag/influence/)
---
### [Influencer](https://theaudaciousagency.com/tag/influencer/)
---
### [Expertise](https://theaudaciousagency.com/tag/expertise/)
---
### [Speacilaist](https://theaudaciousagency.com/tag/speacilaist/)
---
### [Leader](https://theaudaciousagency.com/tag/leader/)
---
### [Leadership](https://theaudaciousagency.com/tag/leadership/)
---
### [Entrepreneur](https://theaudaciousagency.com/tag/entrepreneur/)
---
### [Niche](https://theaudaciousagency.com/tag/niche/)
---
### [Strategy](https://theaudaciousagency.com/tag/strategy/)
---
### [Positioning](https://theaudaciousagency.com/tag/positioning/)
---
### [Income](https://theaudaciousagency.com/tag/income/)
---
### [Brand Platform](https://theaudaciousagency.com/tag/brand-platform/)
---
### [Income Generating](https://theaudaciousagency.com/tag/income-generating/)
---
### [Website](https://theaudaciousagency.com/tag/website/)
---
### [Lead Generator](https://theaudaciousagency.com/tag/lead-generator/)
---
### [Landing Page](https://theaudaciousagency.com/tag/landing-page/)
---
### [awards](https://theaudaciousagency.com/tag/awards/)
---
### [awardwinning](https://theaudaciousagency.com/tag/awardwinning/)
---
### [leverage](https://theaudaciousagency.com/tag/leverage/)
---
## Courses
### [FREE Personal Branding Starter Course](https://theaudaciousagency.com/courses/free-personal-branding-starter-course/)
---
### [Audacious Training Program](https://theaudaciousagency.com/courses/audacious-training-program/)
---
### [Award Winning Accelerator](https://theaudaciousagency.com/courses/award-winning-accelerator/)
---
### [Authority Rocket](https://theaudaciousagency.com/courses/authority-rocket/)
---
### [Maximum Velocity](https://theaudaciousagency.com/courses/maximum-velocity/)
---
### [Award Winning Training](https://theaudaciousagency.com/courses/award-winning-training/)
**Description:** International award winning judges, Annette Densham and Lauren Clemett, share their years of experience as award winners with insight, tips and action steps to enter, win and leverage awards. Each lesson is a recorded webinar session dedicated to a specific part of awards, with resources and links to help you become an award-winning brand and business.
---
### [Thrive Themes - Make More Sales Without Needing More Traffic](https://theaudaciousagency.com/courses/thrive-themes-make-more-sales-without-needing-more-traffic/)
**Description:** Learn the most reliable method we’ve ever found, to increase conversion rates.
---
### [Thrive Themes - From Internet Rubbish to Content Gold](https://theaudaciousagency.com/courses/thrive-themes-from-internet-rubbish-to-content-gold/)
**Description:** How to improve your content marketing so you can stand out from all the rubbish content out there
---
### [Thrive Themes - 22 Tips to Build Your Mailing List Faster](https://theaudaciousagency.com/courses/thrive-themes-22-tips-to-build-your-mailing-list-faster/)
**Description:** The Cheat Sheet for Turning Your Website Into a More Effective List Building Machine
---
### [Thrive Themes - Build a Conversion Focused Website From Scratch](https://theaudaciousagency.com/courses/thrive-themes-build-a-conversion-focused-website-from-scratch/)
**Description:** This course will take you from zero to conversion optimized website in 10 steps.
---
### [Thrive Themes - Multi Step Mastery: Build a Targeted Mailing List](https://theaudaciousagency.com/courses/thrive-themes-multi-step-mastery-build-a-targeted-mailing-list/)
**Description:** Discover the 4 most powerful methods to put this new list building strategy to use.
---
### [Audacious Resources](https://theaudaciousagency.com/courses/audacious-resources/)
---
### [Audacious Hub](https://theaudaciousagency.com/courses/audacious-hub/)
**Description:** Maximising your award entries into a blog for your website and/or article for your newsletter each month plus social media graphics from your awards journey and judges feedback to build the momentum online while you build your profile with your ideal audience.
---
### [Weekly Rocket](https://theaudaciousagency.com/courses/weekly-rocket/)
---
### [Thrive Themes - Demo course completion](https://theaudaciousagency.com/courses/thrive-themes-demo-course-completion/)
**Description:** Learn the most reliable method we’ve ever found, to increase conversion rates.
---
### [Podcast Test Apprentice](https://theaudaciousagency.com/courses/podcast-test-apprentice/)
---
## TVO Tags
### [AA Review](https://theaudaciousagency.com/tvo_tags/aa-review/)
---
### [Lauren](https://theaudaciousagency.com/tvo_tags/lauren/)
---
### [HS](https://theaudaciousagency.com/tvo_tags/hs/)
---
### [Amazon](https://theaudaciousagency.com/tvo_tags/amazon/)
---
### [Target Avatar](https://theaudaciousagency.com/tvo_tags/target-avatar/)
---
### [Speaking](https://theaudaciousagency.com/tvo_tags/speaking/)
---
### [Workshop](https://theaudaciousagency.com/tvo_tags/workshop/)
---
### [Home](https://theaudaciousagency.com/tvo_tags/home/)
---
### [Brandworking 1:1](https://theaudaciousagency.com/tvo_tags/brandworking-11/)
---
### [Action Planner](https://theaudaciousagency.com/tvo_tags/action-planner/)
---
### [Authority Rocket](https://theaudaciousagency.com/tvo_tags/authority-rocket/)
---
### [Brand Magnet](https://theaudaciousagency.com/tvo_tags/brand-magnet/)
---
### [Podcast](https://theaudaciousagency.com/tvo_tags/podcast/)
---
### [Awards](https://theaudaciousagency.com/tvo_tags/awards/)
---
### [Chrissy](https://theaudaciousagency.com/tvo_tags/chrissy/)
---
### [Trish Springsteen](https://theaudaciousagency.com/tvo_tags/trish-springsteen/)
---
### [Helen Yost](https://theaudaciousagency.com/tvo_tags/helen-yost/)
---
### [Belinda Dolan](https://theaudaciousagency.com/tvo_tags/belinda-dolan/)
---
### [Anita Bentata](https://theaudaciousagency.com/tvo_tags/anita-bentata/)
---
### [Larrissa](https://theaudaciousagency.com/tvo_tags/larrissa/)
---
### [Weekly Rocket](https://theaudaciousagency.com/tvo_tags/weekly-rocket/)
---
### [Adam Smith](https://theaudaciousagency.com/tvo_tags/adam-smith/)
---
### [Trudi Teren](https://theaudaciousagency.com/tvo_tags/trudi-teren/)
---
### [Toula Scott](https://theaudaciousagency.com/tvo_tags/toula-scott/)
---
### [Gary Mays](https://theaudaciousagency.com/tvo_tags/gary-mays/)
---
### [Susanne Ridolfi](https://theaudaciousagency.com/tvo_tags/susanne-ridolfi/)
---
### [Julie Bannister](https://theaudaciousagency.com/tvo_tags/julie-bannister/)
---
### [Melissa Groom](https://theaudaciousagency.com/tvo_tags/melissa-groom/)
---
### [Amber Kelly](https://theaudaciousagency.com/tvo_tags/amber-kelly/)
---
### [Greg Young](https://theaudaciousagency.com/tvo_tags/greg-young/)
---
### [Jenny Ravlic](https://theaudaciousagency.com/tvo_tags/jenny-ravlic/)
---
### [Julia Kay](https://theaudaciousagency.com/tvo_tags/julia-kay/)
---
### [James](https://theaudaciousagency.com/tvo_tags/james/)
---
### [Mike Steltenpool](https://theaudaciousagency.com/tvo_tags/mike-steltenpool/)
---
### [Mark Bignell](https://theaudaciousagency.com/tvo_tags/mark-bignell/)
---
### [Chris Pepper](https://theaudaciousagency.com/tvo_tags/chris-pepper/)
---
### [Larrissa Kostoglou](https://theaudaciousagency.com/tvo_tags/larrissa-kostoglou/)
---
### [Jo Tempest](https://theaudaciousagency.com/tvo_tags/jo-tempest/)
---
### [Edward Gifford](https://theaudaciousagency.com/tvo_tags/edward-gifford/)
---
### [Aaron Birkby](https://theaudaciousagency.com/tvo_tags/aaron-birkby/)
---
### [Marguerita Vorobioff](https://theaudaciousagency.com/tvo_tags/marguerita-vorobioff/)
---
### [Peter Gately](https://theaudaciousagency.com/tvo_tags/peter-gately/)
---
### [Gerrard Rollo](https://theaudaciousagency.com/tvo_tags/gerrard-rollo/)
---
### [Tony Boutros](https://theaudaciousagency.com/tvo_tags/tony-boutros/)
---
### [Karen Pirie](https://theaudaciousagency.com/tvo_tags/karen-pirie/)
---
### [Keith Erskine](https://theaudaciousagency.com/tvo_tags/keith-erskine/)
---
### [Arlene Dowdell](https://theaudaciousagency.com/tvo_tags/arlene-dowdell/)
---
### [Kath Barker](https://theaudaciousagency.com/tvo_tags/kath-barker/)
---
### [Lynda Petterwood](https://theaudaciousagency.com/tvo_tags/lynda-petterwood/)
---
### [Allan Young](https://theaudaciousagency.com/tvo_tags/allan-young/)
---
### [Lalande Foote](https://theaudaciousagency.com/tvo_tags/lalande-foote/)
---
### [Kerry Clancey](https://theaudaciousagency.com/tvo_tags/kerry-clancey/)
---
### [Noni Jenkins](https://theaudaciousagency.com/tvo_tags/noni-jenkins/)
---
### [Michelle Cannan](https://theaudaciousagency.com/tvo_tags/michelle-cannan/)
---
### [Ross Keating](https://theaudaciousagency.com/tvo_tags/ross-keating/)
---
### [Robin Henderson](https://theaudaciousagency.com/tvo_tags/robin-henderson/)
---
### [Lizzy Warburton](https://theaudaciousagency.com/tvo_tags/lizzy-warburton/)
---
### [Savannah Falzon](https://theaudaciousagency.com/tvo_tags/savannah-falzon/)
---
### [Tracey Francis](https://theaudaciousagency.com/tvo_tags/tracey-francis/)
---
### [Selling You](https://theaudaciousagency.com/tvo_tags/selling-you/)
---
### [Personal Branding](https://theaudaciousagency.com/tvo_tags/personal-branding/)
---
### [Publicity](https://theaudaciousagency.com/tvo_tags/publicity/)
---
### [No Pic](https://theaudaciousagency.com/tvo_tags/no-pic/)
---
### [Audacious](https://theaudaciousagency.com/tvo_tags/audacious/)
---
### [Lauren Speaking](https://theaudaciousagency.com/tvo_tags/lauren-speaking/)
---
### [Reputation](https://theaudaciousagency.com/tvo_tags/reputation/)
---
### [Results](https://theaudaciousagency.com/tvo_tags/results/)
---
### [profile building](https://theaudaciousagency.com/tvo_tags/profile-building/)
---
### [Plan](https://theaudaciousagency.com/tvo_tags/plan/)
---
### [Award Result](https://theaudaciousagency.com/tvo_tags/award-result/)
---
### [Project](https://theaudaciousagency.com/tvo_tags/project/)
---
### [Package](https://theaudaciousagency.com/tvo_tags/package/)
---
### [Author](https://theaudaciousagency.com/tvo_tags/author/)
---