Event planning is job unto itself. Organising venues, guest lists, seating food, and the most important task – promoting the event.
This should be your primary focus – getting bottoms on seats. Because what is the point in holding the event if you do not tell anyone it is on?
If you are on a limited budget, marketing an event may be challenging EXCEPT if you know how to get publicity.
So … how to go about it?
Here are three ways to do it.
Step 1: Flick the media release
What? Did I just say that? Me … a PR genie? If you are new to the promoting game and have never written a media release, you may do what so many do and write it as a sales marketing piece. And journalists are not in the business of marketing your business. Chances are you will get a response letting you know your releases has been sent to the advertising department. Or … you may write too much, turning it into war and peace … a great way to get your release deleted.
I suggest to people to try using my media release hack … otherwise known as an email.
Step 2: Social media
Many groups now allow you to list your event on their page or have special days to promote events using the hashtag #events. Over time, I have collated a list of Facebook groups in a spreadsheet featuring what days each group allows certain posts.
HINT – no one likes being sold to. Use stories to engage with people and if you have a long enough lead time, start building relationships and your profile in the group early so you do not seem like a ‘wham bam thank you ma’am’ promoter (all you are there for is to push your event). People do business with people so let them get to know you.
Step 3: Free event sites
If are running your event through Eventbrite or Try Booking, they have a list of sites you can promote your event for free through. Many local councils also have a place for you to upload your event – allowing you to spread your message further. MeetUp is also another great place to promote events through … and at 15 bucks a month, it should not break the bank.