In this inspiring episode of That's Audacious, host Lauren Clemett interviews the driven Brett Farmiloe, Founder & CEO of Featured and the visionary behind the revival of HARO (Help A Reporter Out).
Brett's story is a powerful example of the impact of pursuing your passions, from his early days interviewing people about their career journeys across America to his current mission of empowering experts to share their knowledge with the world's leading publications.
Brett's initial quest to understand how individuals find passion in their work, documented during his cross-country "Pursue the Passion" road trips, revealed a fundamental human need: a meaningful outlet to share accumulated expertise.
This insight became the driving force behind Featured, a platform that now connects over 50,000 subject-matter experts with top publishers like Fast Company and Entrepreneur.com, fuelling the creation of impactful Q&A content.
Lauren and Brett explore how Featured provides a streamlined and effective way for leaders – from entrepreneurs and marketers to credentialed professionals – to amplify their voices and build their profiles. The platform's accessible model and intelligent AI-powered matching system democratise access to media opportunities, ensuring that valuable knowledge reaches a wider audience. The coolest part is the AI-driven questions that overcome the ‘blank page’ barrier, so contributors know what topics to submit content on, making the connection with publications real and engaging.
Adding another layer to his passionate pursuit, Brett shares his excitement about acquiring and revitalising HARO, a beloved platform for connecting journalists with expert sources. HARO is a legacy brand and one of the first platforms to link experts with journalists. His commitment to breathing new life into this iconic brand underscores his dedication to facilitating the exchange of knowledge and empowering experts to become go-to resources.
Key Insights on Pursuing Passion and Profile Building from Brett Farmiloe:
Brett's own audacious career, from helping Hugh Jackman launch a charitable coffee company to his adventures in the early days of digital marketing and even a memorable (and never-to-be-repeated) Hot Pocket-fueled startup phase, showcases the diverse paths passion can lead to. His current focus on Featured and HARO is a clear continuation of his initial drive to provide meaningful outlets for expertise.
his advice for those looking to build their profile while staying true to their passions is to be strategic, focus on the areas where your passion and expertise intersect, and consistently share your unique insights. Platforms like Featured and HARO are invaluable tools in this journey, providing the connections and opportunities to turn your passion into recognized authority.
Brett's enthusiasm for profile building is palpable. His work is more than just business; it's a direct extension of his long-standing passion for helping individuals share their stories and expertise.
Ready to channel your passion into a powerful profile?
Check out Featured here: https://featured.com/
Subscribe to HARO here: https://www.helpareporter.com/
Don't let your passion remain a personal pursuit. Share your expertise, build your profile, and make an audacious impact!
