that's audacious news

October 8, 2024

Lauren Clemett

I was recently interviewed by Cathy Smith on Small Business Talk for Coaches, a podcast designed to help coaches like you turn your passion into a thriving business. The show provides actionable advice and resources to equip you with the essential business strategies and marketing techniques you need to succeed.

I know many of you are experts in your field, but starting and running a business requires a different skill set. This is where Small Business Talk for Coaches comes in. By sharing my experience and the lessons I've learned over the years, I hope to empower you to build a successful coaching business and connect with a supportive community of like-minded professionals.

Here are some key takeaways from my recent interview that you can apply to your own journey:

1. Branding as a Compass:

  • Know your true north: Your brand is your guiding star. It helps you stay focused and aligned with your goals.
  • Avoid getting lost: When faced with countless opportunities, use your brand as a compass to determine what's truly right for you.

2. Leverage Opportunities Strategically:

  • Choose wisely: Not all opportunities are created equal. Prioritise those that align with your brand and target audience.
  • Maximize your reach: Repurpose content from interviews and other appearances to extend their impact.

3. Overcome Fear and Embrace Your Uniqueness:

  • Step out of your comfort zone: Building a strong brand often requires taking risks and stepping outside of your comfort zone.
  • Celebrate your individuality: Your unique qualities are what make you stand out. Embrace and showcase them.

4. Convert Opportunities into Conversions:

  • Don't just be seen, be heard: Use your platform to share your expertise and connect with your audience.
  • Drive action: Offer valuable resources, create compelling content, and guide your audience towards taking the next steps.

5. Stay True to Your Core Values:

  • Avoid shiny object syndrome: Resist the temptation to chase fleeting trends and stay focused on your long-term goals.
  • Be authentic: Your audience can spot inauthenticity from a mile away. Be genuine and transparent in your communications.

By applying these lessons, you can effectively navigate the world of branding and build a strong, authentic personal brand that resonates with your target audience. 

Have a listen to the interview here: https://smallbusinesstalk.com.au/259

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Watch the video interview here:

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Lauren Clemett


Lauren heads up The Audacious Agency, a premier profile building and award writing specialist company.
With over three decades of experience in brand management and a reputation as a sought-after keynote speaker, Lauren empowers entrepreneurs and business owners to build powerful personal brands.

As the brand navigator Lauren and her team help leaders to boldly stand out from the competition and be sought-after credible brand champions.

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