that's audacious news

October 13, 2024

Lauren Clemett

In this episode of Show Me the Money, host Kim Yabsley sits down with the dynamic and inspiring Brand Navigator, Lauren Clemett. Lauren, a little girl from the bush, has defied all odds to become a Google-recognized expert in branding and marketing.

Lauren Clemett's journey is nothing short of inspiring. Despite being diagnosed with "word blindness" at a young age, she defied expectations to become a successful author, Stevie award-winning neurobranding expert, and a sought-after marketing consultant. Her unique ability to understand how the brain perceives brands has been instrumental in her development as a leadership specialist.

Throughout her career, Lauren has honed her skills as a brand navigator. She specialises in helping businesses clarify their message, identify their ideal clients, and build a strong brand identity. Her expertise has made her a sought-after consultant in the industry.

One of the most impressive milestones in Lauren's career is her recognition by Google. Her innovative approach to branding and marketing has earned her agency multiple business award wins including a Telstra Best Of Business, Small Business Champion and 6 Grand Stevie Awards. This achievement is a testament to her dedication, hard work, and exceptional talent.

The Importance of Awards

According to Lauren, awards serve as a powerful catalyst for personal and professional growth. Here are some key insights from her interview:

  • Building Your Profile: Awards can significantly enhance your visibility and credibility within your industry. They validate your expertise and attract attention from potential clients and collaborators.
  • Realizing Your Potential: Entering awards can help you identify your strengths and weaknesses, leading to self-discovery and personal growth. The process of preparing submissions can also boost your confidence and motivation.
  • Finding Your True North: Awards can provide a clear direction for your career by helping you define your goals and priorities. They can also inspire you to take risks and step outside of your comfort zone.

Key Takeaways

  • Don't underestimate the value of awards: They can be a game-changer for your career.
  • Use awards as a tool for self-reflection and growth.
  • Be authentic and passionate in your award submissions.
  • Never give up on your dreams: Even if you come from a humble background, you can achieve great things.
  • Find your passion and pursue it with unwavering determination.
  • Continuously learn and adapt to the changing landscape of marketing.
  • Build strong relationships and collaborate with others in your industry.

Kim Yabsley's interview with Lauren Clemett is a must-listen for anyone interested in branding, marketing, or personal development.
Lauren's journey from the bush to Google is a powerful reminder that with hard work, dedication, and a little bit of creativity, anything is possible.

To delve deeper into Lauren Clemett's insights and discover more about the power of awards, Listen to the Full Interview here:

The Audacious Award Winning Workbook

Everything you need to leverage your award including crafting an awesome acceptance speech, leveraging checklist, award story ideas, hero story template, leveraging opportunities and a marketing action plan.

Lauren Clemett


Lauren heads up The Audacious Agency, a premier profile building and award writing specialist company.
With over three decades of experience in brand management and a reputation as a sought-after keynote speaker, Lauren empowers entrepreneurs and business owners to build powerful personal brands.

As the brand navigator Lauren and her team help leaders to boldly stand out from the competition and be sought-after credible brand champions.

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